Digital content creation tools are necessary to create the visual elements of your blog. These include images, videos, and infographics.
Images are used to illustrate a point or add emphasis to a section. You can also use them for branding purposes (such as the logo of your company).
Videos can be used to demonstrate how something works or how to perform a certain task. They can also provide instructions or training on specific topics.
Infographics are useful in explaining complex concepts or ideas in a simple manner. They usually contain charts and graphs that make it easy for readers to understand what they’re trying to convey.
Examples Of Digital Content Creation Tools
Successful content marketing often requires the persistent creation of great content on a regular basis.
This content could span from a simple blog post to an extremely complex interactive graphic. As with everything else, you can maximize your productivity by equipping your business with the right tools to tackle all kinds of digital content creation.
But in a constantly evolving digital landscape, tools come and go along with fads in various content types and formats. So long, word clouds!
Today, we’re glad to present you with an updated list of 12 fresh digital content creation tools that will help you stay on par with the tides:
GIPHY
SurveyMonkey
Piggy
Snappa
Wideo
Venngage
Meme Generator
GameFroot
NoNotes
Checklist
Designspiration
PhraseGenerator
ThingLink
- GIPHY
Everyone loves a GIF (actually pronounced JIF).
These days, places like Facebook, Twitter, and even Slack have integrated GIFs into their platforms.
Why?
Because they not only let people express themselves easily and without having to put feelings into words, but they also make brands more relatable.
With GIPHY, access hundreds of thousands of available GIFs ready for repurposing, or create your own to showcase products, features, and tutorials. Simply upload a series of pictures, add some text, and voila:
Alex GilletteStory Outbrain
We created this for a post we shared on how Gillette influenced the purchase decision of a young man via their excellent video marketing.
- SurveyMonkey
Quizzes are still hot., But it is important to also include an added layer of purpose so they drive conversions.
This is where players like BuzzFeed and Refinery29 shine, and for those interested in making their content a little more engaging, it can easily be done with tools like SurveyMonkey.
Yes, most commonly associated with its survey services, SurveyMonkey has branched out to include a variety of new content types, including quizzes.
Customizable to include your logo, theme, and whatever variation of questions formats you’d like to combine, drafting a simple or robust quiz has never been easier. They even include a bank of popularly used questions to help spark inspiration.
Access stats on scores, rankings, percentiles, and completion rates to ensure ROI on this content creation tool.
- Piggy
Piggy is a mobile app for easily authoring, publishing, and discovering mobile content. You can think of it as a TikTok meets Stories, or maybe Gen-Z medium. Whichever you choose to look at it, Piggy is a platform for self-expression and an outlet to find great content that other people published. - Snappa
Not everyone has the luxury of hiring a graphic designer. And often, even if they do have one or two dedicated staff members, the constant necessity for fresh content as an inbound tactic day in and day out can still create barriers to production.
Thankfully, tools like Snappa.io allow regular old marketers like you and me to create high-quality visual content without having to rely on design.
Ebook – Outbrain Blog
With a bevy of pre-designed templates in a variety of formats, start cranking out fresh content for your blog, social media, newsletter, paid media initiatives, and more. All your in-house design team has to do is make sure that everything matches brand guidelines.
- Wideo
Not a spelling error, Wideo has been simplifying video animation since 2013. As an incredibly effective marketing tactic, many businesses have pined over having the ability to produce video content on a regular basis.
With ready made templates and its easy drag and drop interface, upload images and original creative to turn weeks or months of dedicated resources into a wheelhouse of daily marketing, promo, and explainer videos.
Wideo – Outbrain Blog
This video, which we used Wideo to create, has received upwards of 27K views on YouTube.
- Venngage
Far from dead, the almighty infographic lives on to help content marketers — new and old — turn complex stories into aesthetically beautiful and comprehensible experiences.
With a sea of templates based on a variety of different layouts and constantly updated categories to suit your specific needs (think statistical, geographic, timeline, and charts), Venngage takes the cake in this department, leaving your graphic designer with more time free of grey hair.
Venngage – Outbrain Blog
- Meme Generator
Meme Generator stays.
When we created our original list of awesome digital content creation tools back in 2014, Meme Generator was poised for greatness, but little did we know it would remain a reigning champ.
It remains one ofthe simplest and most popular tools a marketer could employ. It is safe to say that sometimes the fewer frills, the better.
Word to the wise, though, the meme game has stepped up since we last wrote of it — so be prepared to do your research and hit the Reddit forums to ensure memes are properly vetted and up to snuff.
Otherwise, you might get eaten by the internet sharks!
- Gamefroot
Years ago, gamification was at the peak of inflated expectations on what Gartner would consider it’s 7 Step Hype Cycle. Nearly impossible to implement unless serious developer work went into creating an experience, today, companies like Gamefroot allow common laymen to develop, test, and publish games.
A handful of templates make it easy to test the waters. A marketplace of free assets will have your audiences engaged, having fun, and even educated about important information.
Game Froot – Outbrain Blog
- NoNotes.com
Used for recording, transcribing, and video captioning, NoNotes.com is a triple threat in among audiences thirsty for podcast, interviews, and video content.
The only problem is, most marketers don’t have the equipment to properly conduct a podcast fast enough… or hands to jot down notes during comprehensive interviews… or the time to transcribe all of the above for the purpose of providing transcripts or even captioning videos.
NoNotes.com is free to try and cheap to add to your fulltime toolkit, allowing you to do all of the above with ease.
- Checklist
Checklist posts continue to perform really well across industries. They not only offer utility, they also force us to think about things we may not have previously considered.
Harder to translate into a blog post without the help of the design team and developers,
Checklist aims to solve the problem that many single content creators face — creating a blog post without the help of a design team or developers.
Create a checklist for any occasion, upload images, add a description, tag it, and then embed it right on your site or within a post. Forget about numbered bullet points. We’re not cavemen.
- Designspiration
So, you’ve been left to your own devices but you don’t exactly consider yourself the most aesthetically inclined.
That’s okay, Designspiration has you colored, I mean, covered…
Select their handy paintbrush, select up to five colors, and get ready for a host of visual ideas and concepts to help bolster your creativity. Okay, so they’ve got you colored.
Designspiration – Outbrain Blog
- PhraseGenerator
Turning quotes into graphics for social media is more common than not these days, but if you don’t have anything to contribute to the conversation, how can you reap the benefits?
Unless you’ve got talented in-house writers who can shell out some serious inspiration, best to stick to the classics. And now, they are easier to find than ever. While fairly rudimentary looking, PhraseGenerator let’s you mine academic, financial, political, historical, and even headlines, to surface the perfect motivational sentences for your audience.
- ThingLink
Take your images, graphics, and videos and make them interactive. Tagging important elements with rich links not only drive deeper engagement, but also meaningful conversions.
Use ThingLink to enhance the shopping experience, capture audience attention, and deconstruct ideas. It’s having the power of a Pinterest shopping button right on your owned, native content.
ThingLink – Outbrain Blog
We hope you find these tools useful, but I’m sure there are much more out there that your fellow readers would appreciate learning about. What are we missing? Let us know!
Once you get your content created, don’t forget, you can reach engaged audiences using our content discovery platform.
free content creation tools
To the outside world, creating posts for social media may seem easy. But, marketers and brands know there’s a lot more to social media content creation and editing than meets the eye, particularly in today’s social media landscape.
From choosing the perfect image to representing your point of view, to creating the perfect Twitter hashtag to making a video for TikTok, here are some great content creation tools to help you along the way.
- Canva
11 Social Media Tools Every Content Creator Needs
A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements.
The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with pro or enterprise pricing if it’s the best fit for the business. It is free for education and non-profits.
How to Create Beautiful Graphics with Canva:
Search Canva’s amazing library of templates and choose to use them as-is or to customize for your needs. There is a section dedicated to social media graphics for an array of content formats across platforms.
Choose your unique elements to make the graphic your own.
Share your new visual on any social media platform!
- Crello
11 Social Media Tools Every Content Creator Needs
Similar to Canva, Crello is a graphic design tool that makes it easy for certified social media marketers to create stunning graphics without a lot of design knowledge.
Crello’s advantage over Canva is that it offers more than 30,000 free design templates, 180 million photos, 32,000 videos and 15,000 illustrations. You can also design as a team by inviting members (up to 10), animate your designs and choose from a music library. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and pro plan starts at $9.99 a month.
How to Build Graphics Quickly with Crello:
Use Crello’s ‘Create’ tab to find a free design template or templates that work for your brand.
Simply click on a design template you love, and customize it using the Crello editor.
Save your finished product, and/or share it across your social media sites.
3 Hashtagify.me
11 Social Media Tools Every Content Creator Needs
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
- Prezi and Flipsnack
11 Social Media Tools Every Content Creator Needs
Prezi allows you to create stand-alone presentations, appear alongside a presentation, and design awesome interactive graphics and charts. Since the COVID-19 pandemic hit, presenting and collaborating from home has become hugely important and the platform has capitalized on its technology to make it seamless while looking good!
Check out this Coronavirus handbook for social media managers to get more insight.
Prezi can be integrated with Zoom, Microsoft Teams, and Webdex and has an ‘Inspiration’ section where you can see what other brands have done to engage their audiences. You can also get reusable designs and templates so you don’t need to start from scratch. An individual subscription starts at $3 a month.
11 Social Media Tools Every Content Creator Needs
If you’re looking to take your PDFs or ebooks to the next level, look no further than Flipsnack (previously known as SlideSnack. This tool has a flip book maker that allows you to create, share and embed online flip page formats.
For your mobile visitors, you can convert PDFs to HTML5 to make a book that’s fully mobile responsive and create mobile friendly content that engages.
- Grammarly
11 Social Media Tools Every Content Creator Needs
Grammarly is an all-in-one spellcheck and grammar tool. It helps users write error-free copy on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web.
Grammarly works by using Artificial Intelligence (AI) to scan your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use and modifier placement. It also goes beyond regular checking to provide users with explanations and helps them improve their writing skills. The plugin is free for individual users, with premium and business plans also available.
- Typeform
11 Social Media Tools Every Content Creator Needs
Asking questions is a great way to prompt engagement on social media. But sometimes asking one question isn’t enough to get the response you want from your audience. That’s where Typeform comes in.
Typeform is a user-friendly quiz, form and survey builder that allows you to ask your audience questions in different formats, including image-based, multiple choice, short answer, yes or no, and more.
Once you have your quiz in place, you can share it across multiple social media networks in the formats that work best for your audience. 10 questions and 10 responses per month are free, and Basic, Plus, and Business versions with additional features are also available.
- Anchor
11 Social Media Tools Every Content Creator Needs
Anchor is one of the most popular platforms for creating, distributing and monetizing your podcast. All for free! It integrates with all key podcasting outlets and free social media platforms for audio. Its easy distribution with Spotify – the great audio disruptor allows you to analyze podcast performance through analytics through engagement insights. We use it at the DMI for distributing our own digital marketing podcast, Ahead of the Game.
With the Anchor app, users can easily create videos and audio recordings that are perfect for sharing on social media.
- CapCut
11 Social Media Tools Every Content Creator Needs
There are many free graphics tools that allow users to easily create beautiful images for social media, but most of them aren’t available (or aren’t very intuitive) on your smartphone.
CapCut (previously known as ViaMaker) is a free all-in-one editing app for iOs and Android developed by the creators of TikTok, ByteDance. What makes it popular is the ease of use and a big music library. Like TikTok, the app has advanced filters along with stickers and fonts along with a range of magical effects.
CapCut recently topped the U.S app store so it must be doing something right. Best of all, CapCut is free to use so get editing and sharing!
- PowToon
11 Social Media Tools Every Content Creator Needs
Video is the most popular medium on social media networks. The problem is, many companies rely on expensive external agencies to create these videos. The finished product can look too contrived, miss the message mark, and really drain the budget.
A tool like PowToon means you don’t have to be a video master to create engaging videos, especially for presentation purposes. The platform allows you to choose from several templates and customize them according to your business. You can simply plug and play your content and share across your social media networks. Free and paid versions are available from $19 to $99 per month.
Interested in learning more about video? Check out this guide to video marketing on social media.
- Animoto
11 Social Media Tools Every Content Creator Needs
Animoto is another great video platform that allows non-experts to create captivating multimedia. Animoto allows you to turn existing video clips and images into video slideshows with little effort. You can either use one of their existing storyboard templates or build a video from scratch depending on how much time you have and your ambition!
Animoto does offer a free version, if you don’t mind having their branding on your videos. Other plans are at €28 or €69 per month based on your business’s needs. Annual subscriptions offer significant discounts.
How to Create Quick Videos with Animoto:
Use one of the many storyboards provided by Animoto to speed up your video creation process. Each comes with a song, a style, and a particular structure.
Replace the existing template content with your own text, video clips, and photos.
After you create your video, you can download it in various formats and levels of quality and upload it directly to your social media platforms. There are many ways to use video in your social media marketing, so make sure you do some research to find out the best route for you.
Knowing how to create a great video is one thing but understanding how to create good marketing videos is another. Consider a social media and marketing course to use video to its full potential!
- Placeit
11 Social Media Tools Every Content Creator Needs
One more video tool in this list is PlaceIt. This image and video tool allows brands to showcase their products and digital designs in realistic web/video environments. It can save hundreds or even thousands of dollars on externally sourced product videos and images.
A one-time purchase on the platform costs a few dollars, or you can choose to pay $14.95 per month, or $89.69 yearly, depending on your brand’s needs.
How to Create Video mock-ups with Placeit:
Search for your desired environment. Tip: include your preferred device (e.g. iPhone or Mac) and background (e.g. office or cafe).
Upload your image or enter a URL to grab a screenshot. Placeit will automatically place your image in your selected environment.
Once you have your product images, you have the tools you need to promote your products on social media via organic or paid posts.
Looking for a social media and marketing course that ups your game?
Whatever social media content you want to create, these 11 tools will prove invaluable. With DMI’s Social Media Marketing course you will learn how to share, tweet and pin your way to success using engaging content that sets your brand above the competition. Plus you’ll learn how to research, plan and strategize along the way!
Conclusion
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