Email marketing is a great way to reach your customers, but it can be tricky to get started. If you’re new to the world of email marketing, there are a lot of different tools out there that can help you send emails and manage your list growth.
This blog post will cover some of the best email marketing software for beginners. We’ll also give you some tips on how to choose the right tool for your business.
Table of Contents
Facebook Email Marketing Software
Is email marketing a priority for your business in 2022? Are you looking for the best email marketing software?
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.
In this article, we will review and compare the 7 best email marketing services for small businesses.
Best email marketing services compared
Why Choosing The Best Email Marketing Service is Important?
Email marketing is one of the most cost-effective marketing strategy for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Not convinced on email marketing? See these 6 reasons why building an email list is so important today.
It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool?
A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor).
You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation.
Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.
Having said that, let’s take a look at some of the most popular email marketing service providers and how they stack up against each other.
- Constant Contact
Constant Contact Email Marketing Service
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
- SendinBlue
Sendinblue Email Marketing Software
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
- HubSpot
HubSpot email marketing CRM
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
- Omnisend
Omnisend – Powerful Email Marketing & SMS Platform
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
- Drip
Drip email marketing automation software
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
- Moosend
Moosend email marketing software for small business
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
- AWeber
AWeber bulk email marketing software
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Bonus: ConvertKit
ConvertKit email marketing service
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Bonus: Mailchimp
Mailchimp free email marketing service
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot, Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan.
Final Thoughts: The Best Email Marketing Service
There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:
If you’re a small business, non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is great, and the support team is absolutely top-notch. Their onboarding team will help you find success with email marketing right away.
If you run an online store / ecommerce website, then we recommend using either Omnisend or Drip because they offer the best eCommerce email marketing software. Their personalization and automation features are extremely powerful. A lot of our own business websites use Drip.
If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy to use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.
If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan which makes them the best free email marketing software.
If you’re looking for an all-in-one email marketing solution, then we recommend using HubSpot. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. There free plan is great for lead generation because it lets you store unlimited subscribers.
Pro Tip: Get More Email Subscribers, Faster!
Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.
We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you turn abandoning website visitors into email subscribers and customers.
OptinMonster Email marketing growth toolkit
OptinMonster seamlessly integrates with all the best email marketing service that we mentioned above and dozens more.
WPBeginner founder, Syed Balkhi, is also the co-founder of OptinMonster. He initially built OptinMonster to help grow our own email list. After the launch in 2013, it has grown tremendously with over 1 million active installs of the WordPress plugin.
Today OptinMonster is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.
Aside from OptinMonster, you can also use the following tools to grow your email marketing list:
WPForms – #1 WordPress form builder that you can use to create contact forms, surveys, polls, and other type of forms. It comes with built-in integration with all popular email marketing services. Trusted by over 5 million website owners.
SeedProd – Want to create custom landing pages to boost conversions? SeedProd offers a far superior landing page builder experience. This is why smart website owners use SeedProd along with their preferred email marketing service since it integrates with all the popular email platforms.
LiveChat.com – One of the easiest ways to grow your email list is to connect your live chat software with your email marketing service. We use LiveChat on several of our sites.
ChatBot.com – Another smart way to grow your email list is to use chatbot software and connect it with your email marketing service.
RafflePress – this is the leading WordPress giveaway and contest platform. It lets you use viral marketing to grow your email list.
Bonus Tip: Improve Your Email Deliverability
All the email newsletter tools that we have shared in this article have great email deliverability rates.
However there are few things you can do to make sure that your marketing emails always get delivered.
- Use a Professional Email Address
Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.
As a business, it’s important that you use a professional business email address (like yourname@yourcompany.com) and not a generic hotmail or gmail address.
This will help make sure that your email deliverability rate is higher than industry average.
- Send Targeted Emails based on Interests
It’s very important that you personalize your emails based on user segments. Email marketing software like Constant Contact and HubSpot allows you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, etc.
This will help your email marketing campaigns have the highest open rate and click through rate which is a big factor in future email deliverability.
We always recommend sending a personalize welcome email to all new subscribers and then segment users accordingly based on their interests.
It’s also important to have a clear unsubscribe link for users, so they can unsubscribe rather than marking your emails as spam.
For more tips, see this ultimate step-by-step email marketing guide with examples to help you create a successful email marketing campaign.
Email Marketing Software FAQs
Having helped thousands of users pick the best email marketing software, we have answered quite a lot of questions. Below are some of the answers to the most frequently asked questions about email marketing platforms.
Can I do bulk email marketing from my Gmail or Outlook?
In theory, yes. But this will quickly get your email accounts suspended. G Suite and Outlook are not made for bulk email sending. They are great solution professional business emails.
Which is the best free email marketing service?
A lot of email marketing services will offer free tiers for limited use. The best free email marketing service is SendinBlue because their free plan doesn’t have a limit on the number of subscribers. HubSpot, Moosend, MailerLite and MailChimp also offer free email marketing service plans.
How much does email marketing cost?
Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.
Can email marketing help with SEO?
Email marketing has no direct impact on SEO. However it can help you get more traffic to your website which can lead to more shares and sometimes backlinks / mentions.
Google and other search engines use shares and mentions as social signals to rank websites. So indirectly, email marketing can help your website’s SEO rankings.
You may also want to use these best WordPress SEO plugins and tools to improve your rankings.
Which is the best email marketing app for Shopify?
Many of the above email marketing services offer an intuitive Shopify app that’s easy to use. We recommend using Drip since it offers robust eCommerce marketing automation tools that seamlessly integrates with both Shopify and WooCommerce.
Some eCommerce power users prefer Klaviyo for Shopify email marketing, but their platform is quite expensive for small businesses.
Are there other email marketing platforms that are not listed here?
Yes, there are literally hundreds of email marketing services out there, but we have not listed them all here. We believe that making a full email platforms list would create more confusion and cause choice paralysis for non-techy readers.
We have tried all the top major email marketing service including many that are not in our email platform lists above such as: MailerLite, ActiveCampaign, GetResponse, Ontraport, Mailjet, Campaign Monitor, InfusionSoft (now Keap), Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Emma, TotalSend, SharpSpring, MailPoet, and more.
The top email marketing services that we have chose to include in our list provide the best features for the best price.
Which are the best email marketing services in your opinion?
Our top choices for the best email marketing services are:
Constant Contact – Best email marketing services for small business.
SendinBlue – Best Email and SMS marketing platform.
HubSpot – All in one email marketing and CRM for growing businesses.
Bonus: Omnisend or Drip as Best email marketing platform for eCommerce.
Along with an email marketing strategy, we also recommend adding web push notification on your website. This is another powerful way to connect with your visitors after they leave your website. We use PushEngage on WPBeginner, and it has become a top 5 traffic source on our site.
We hope this article gave you a good overview of the best email marketing services for your business. You may also want to see our list of 24 must have WordPress plugins for business websites, and our comparison of the best business phone services for small businesses.
facebook email marketing tool
Did you know that Facebook has over ~ 2.3 billion monthly active users spread around the globe?
It is a huge social media platform and is continuously growing in popularity. Brands and marketers rightly see the potential in Facebook and it has long been their preferred platform.
Both brands and users have been flocking to Facebook in big numbers.
Facebook advertising is evolving and brands are missing no beats in keeping up with the changes. Facebook marketers are always on the lookout for the sharpest and smartest Facebook marketing tools to reach their goals.
What are your Facebook marketing goals? Are you looking to increase your followers? Or are you focusing on hyper-targeting your customers with Facebook campaigns?
Whatever your goals are, it pays to have the best Facebook marketing tool with you.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
Table of Contents
Which are the Best Facebook Marketing Tools?
- MobileMonkey
- WASK
- Sendinblue
- ShortStack
- Heyo
- Pagemodo
- SocialOomph
- Buffer
- Driftrock
- Facebook Ads Manager
- Fanpage Karma
- Hootsuite
- Meet Edgar
- Post Planner
- Qwaya
- Agorapulse
- Socedo
- Socialbakers
- Sprout Social
- Timeline Contest AgoraPulse
- InVideo
Bonus Tool #1: AdEspresso
FAQs
Ready to Take Your Facebook Marketing to the Next Level?
Which are the Best Facebook Marketing Tools?
Excited to look at our list of Facebook marketing tools? Let’s take a look at 21 of the best Facebook marketing tools to help you achieve your Facebook marketing goals: - MobileMonkey
Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great Facebook marketing tool to help you do it the right way.
It allows you to build a list of Messenger subscribers, send out Messenger broadcasts and drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts.
MobileMonkey also offers full support for Facebook Messenger ads (Click-to-Messenger Ads) and sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, and a powerful chatbot builder.
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Does this Facebook advertising tool seem too complicated?
Their comprehensive chatbot tutorial provides in-depth information on how to get started with chatbots and Facebook Messenger marketing. This chat marketing platform also offers web chat and SMS marketing tools.
MobileMonkey-Facebook-Marketing-Tool
Image via MobileMonkey
- WASK
WASK is an all-in-one digital advertising platform that enables users to design, publish, manage, and optimize ads. The main focus of this software solution is to provide a simple, affordable, and all-in-one ad solution for Facebook marketing campaigns.
Key Features
A single panel to create and edit ads, and track metrics from multiple Facebook pages within seconds.
AI-powered Facebook marketing tool to find the perfect target audiences for your ads based on data gathered from your website or social media accounts.
Seamless integration with Facebook Pixel and WordPress.
Brilliant design tool with free templates, images, and layers section.
Automation features/tools like Autopilot, Scheduler, and A/B testing that save time and optimize your ads.
Optimization features such as performance comparison and reporting tools.
Cost
Free Trial: 15 days
Basic: $9 per month
Premium: $19 per month
Professional: $99 per month
You can avail a 15-day free trial.
Pros
Improves conversion and click rates.
Easy-to-use and requires no specific skills.
Affordable pricing, especially the two starting plans.
All-in-one Facebook marketing tool.
Cons
Does not have a mobile app, though the site works well on mobile browsers.
Tool Level
Simple enough for beginners as well professionals to use.
Usability
Digital advertising for Google, Facebook, and Instagram. The free design Facebook marketing tool is useful for social media posts and Stories.
Pro Tip: Although the interface is easy to use, ask the support team when you feel stuck, they respond quite promptly.
WASK
Image via WASK
- Sendinblue
Sendinblue can help you create and run your Facebook marketing campaigns more efficiently. You can reach more people with beautifully-designed ads and compelling calls-to-action (CTA).
This Facebook marketing tool enables you to directly retarget a specific list of contacts. You can also use a contact list to find new leads that are similar to your best customers.
Once you set your ad parameters, Sendinblue will automatically optimize the amount spent per day to get you the best results. They provide detailed reports to help you analyze your campaign performance.
Do you know the best part? You can start using this Facebook marketing tool for free. Their paid plans start at $25/month.
Sendinblue Facebook Marketing ToolImage via Sendinblue
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- ShortStack
ShortStack has positioned itself as the most powerful marketing platform for contests and giveaways.
It helps you easily build and publish campaigns and integrates campaign analytics and email analytics into one platform.
What else can you do with it?
You can get real-time insights on views, shares, traffic sources, and more. It helps you make lead generating landing pages.
ShortstackImage via ShortStack
- Heyo
Heyo is a Facebook marketing tool that can help you get more leads. It can help you create sweepstakes, contests, and hashtag campaigns for Facebook.
Key Features
Run social sweepstakes on Facebook or websites
Manage hashtag campaigns
Moderate entries for photo and video contests
Run interactive campaigns with voting, quizzing, and more
Cost
Basic Plan: $45/month
Standard Plan: $99/month
Premium Plan: $249/month
Pros
Easy to use
Readymade templates
Easy integration with MailChimp, MadMimi, and other tools
Cons
Limited options in the Basic Plan
Tool Level
Beginner to Advanced-level users
Usability
To run quizzes, hashtag campaigns, sweepstakes, and photo and video contests
Pro Tip: When you run contests with Heyo, also collect email addresses from potential customers. It’s a great way to grow your email list.
Heyo
Image via Heyo
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- Pagemodo
Pagemodo is a great Facebook marketing tool. Using this tool, you can customize your Facebook pages with impressive cover photos, add custom tabs, and create contests for engagement.
Key Features:
Run Facebook contests and sweepstakes easily
Schedule posts on Facebook, LinkedIn, and Twitter
Design appealing Facebook ads
Optimize Facebook ads
Create contact forms
Add product listings with CTAs and site links
Cost
Basic Plan: $9/month
Pro Plan: $19/month
Agency Plan: $59/month
Pros
Easy-to-use
Get access to professionally-designed templates
Good customer support
Gives complete control for managing contests
Mobile-friendly
Cons
Most features work specifically on Facebook only
Tool Level
Beginner to Advanced-level users
Usability
Post scheduling for Twitter, LinkedIn, and Facebook; Facebook marketing
Pro Tip: Using this tool, you can easily save your Facebook ads designs. Make small changes and then compare the results to optimize your future campaigns.
pagemodo
Image via Pagemodo
- SocialOomph
SocialOomph is one of the best Facebook marketing tools for users who want to increase their reach and the number of followers on their Facebook page.
Key Features
Easy scheduling of tweets and posts
Auto RSS feed
Monitor new Facebook page followers easily
Self-destruct outdated posts
Automated publishing limit
Cost
Free Plan: $0/month
Advanced Suite: $15/month
Professional Suite: $25/month
Business Suite: $55/month
Pros
Affordable
Easily sort posts with tags
Good customer support
Can upload content in bulk
You can cancel your plan whenever you want
Cons
Can add only on social profile in the Free plan
Tool Level
Beginner to Advanced-level users
Usability
Marketing for Facebook pages, Twitter, LinkedIn, Reddit, Pinterest, Discord, mastodon, and other social media platforms.
Pro Tip: If you have a seasonal offer or a discount coming up, it’s self-destruct feature can be really helpful.
SocialOomphImage via SocialOomph
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- Buffer
Buffer is a very popular social media management platform. It helps you schedule and publish Facebook posts and other social media posts.
Its easy-to-use interface is well liked by small and big businesses alike. It contains a browser extension that seamlessly integrates with Chrome, WordPress, and other tools to find content for distribution.
And it provides analytics and insights on the Facebook posts’ reach, likes, and mentions received.
BufferImage via Buffer
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- Driftrock
Facebook marketers use this lead generation software for conversions.
It is a suite of different tools. Each tool serves a specific purpose. And they all can be used together as a complete solution for Facebook ad management and automation needs.
Driftrock helps you create ads quickly and easily. You can test variations easily. It helps you optimize your Facebook ad campaigns.
DriftrockImage via Driftrock
- Facebook Ads Manager
Facebook Ads Manager is a Facebook tool which helps you create and manage Facebook Ads.
Facebook Ads Manager will help you target the right demographics and the right section of people. It helps you set your budget to control cost.
You can learn all about the performance of your ads with the help of reporting tools. And you can pause any ad you want from Ad Manager to optimize the campaign.
Facebook-Ads-Manager-Marketing-Tools
Image via Facebook Ads Manager
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- Fanpage Karma
Fanpage Karma is a multi-functional Facebook marketing tool.
You can compose and publish posts with ease. It can provide you useful insights on posting. And it helps you monitor an unlimited number of pages and profiles.
Users can analyze the activities of their fans and followers. And you can analyze and compare key data on different pages, even those of your competitors.
Fanpage KarmaImage via Fanpage Karma
- Hootsuite
Hootsuite is a great social media management and analytics tool.
It can help with Facebook marketing with the help of Facebook ads. The tool helps you optimize your ad campaign.
What’s more, you ask?
It helps you target and retarget the right group of people for conversions. You can convert Facebook ads into real leads and conversions and be on the top of analytics.
And you can learn about your Facebook page audience and engage with them in a better way through Hootsuite.
Hootsuite Facebook Marketing ToolsImage via Hootsuite
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- Meet Edgar
Meet Edgar is an easy-to-use social media management and scheduling tool.
It recycles your Facebook page updates over time automatically so that they are optimized. You can connect Meet Edgar with your Facebook through a web plugin.
It helps you schedule your Facebook page posts and monitor them. And it has an auto-refill queue feature which uses your saved posts. This tool can help you save effort and helps bring in more leads.
MeetEdgar-Facebook-Marketing-Tools
Image via Meet Edgar
- Post Planner
Post Planner aims at managing your posts and engagements smartly.
It helps you find, plan, and post great content on your Facebook page. Post Planner’s recommendation engine identifies top performing content that has the likelihood of maximum engagement on your Facebook page.
It helps you get the desired reach in less time. Every engagement is a data point that helps you get better over time. Use the tool to plan your publishing calendar for your Facebook page and more.
Post PlannerImage via Post Planner
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- Qwaya
Qwaya is a useful tool that can help you run and manage Facebook ads.
It has several powerful features and a useful web interface. And it can help drive traffic to a website or any Facebook page.
It provides an efficient ad creation workflow. You can schedule the campaigns to run at a certain time of day. And you can optimize the performance by pausing the ads and campaigns that don’t work and more.
QwayaImage via Qwaya
- Agorapulse
Agorapulse is a simple but effective tool that helps you manage Facebook page content and engagement.
It helps you schedule and publish Facebook page posts, monitors engagement and activity and also enables social listening.
With the Agorapulse barometer, you can analyze Facebook pages and compare them to learn about your competitors too. It provides you plenty of reports that help you track your efforts. And it has workflow collaboration features for large teams.
AgoraPulseImage via Agorapulse
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- Socedo
Socedo is a cloud-based social media marketing software that helps you get real-time and qualified leads.
It helps you analyze social intent data which enables you to make better decisions. You can use Socedo to identify prospects.
Its impressive lead monitoring feature helps marketers track lead behavior. It generates detailed reports that helps the marketers.
SocedoImage via Socedo
- Socialbakers
Socialbakers is an AI-powered social media marketing suite. It has great tools for marketing on Facebook.
It helps you understand your audience better. You can build lasting relationships with your customers.
Their Facebook benchmarking tool helps you analyze your performance versus the competition.
AI-guided post promotion tool helps you decide which posts should be boosted. It helps improve the promotion strategy.
SocialbakersImage via Socialbakers
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- Sprout Social
Sprout Social helps you build relationships. It provides you with useful data to help you make better decisions and helps with starting and monitoring social conversations.
Sprout Social helps with Facebook marketing by providing Facebook insight data with their analytical tools.
It helps you understand Facebook impressions. You can leverage impressions data by segregating it on the basis of location, age, and gender for better targeting.
Sprout-Social-Facebook-Marketing-Tools
Image via Sprout Social
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- Timeline Contest AgoraPulse
This is a great Facebook marketing tool for increasing engagement on Facebook. You can run sweepstakes, quizzes, and photo contests directly on your Facebook timeline.
The AgoraPulse Timeline Contest app helps you filter engagement. It sorts “likes” and “comments” separately for you to analyze.
You can run any types of contest, as many times as you want. And you can run them on any number of pages that you manage.
Timeline Contest AgoraPulse
Image via Timeline Contest AgoraPulse
- InVideo
Always wanted to create eye-catching video ads that also drive conversions? Look no further!
InVideo is a one-stop solution for creating thumb-stopping Facebook ads. Making professional videos can seem like a herculean task but InVideo has eased the process, helping you create effective ads.
You can simply drag-and-drop text and media to start on your journey with their handcrafted template library. And what’s more? InVideo allows you to modify each element in every frame, including text boxes, animations, images, and audios.
You can use all of their basic features for free whereas, their Business plan starts at $10 per month.
InVideo-Facebook-Marketing-Tool
Image via InVideo
Bonus Tool #1: AdEspresso
Managing Facebook ads is a tough task. AdEspresso is a great tool to create and manage Facebook campaigns.
It automates the processes. You can analyze, optimize and create complex and specific rules for the execution of your campaigns.
And their A/B testing capability helps you create thousands of variants of your Facebook ads. You can focus on key metrics with easy to use customizable dashboards.
Conclusion
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