For Ecommerce Email Marketing Software

Ecommerce email marketing is a great way to grow your business. But it can be overwhelming to figure out the best way to get started, and what software to use.

In this post, we’ll cover how to choose an ecommerce email marketing software, what features they should have, and how to set them up so you can start sending emails right away.

For Ecommerce Email Marketing Software

Is email still the best marketing method? Although you see obituaries for it now and then, email is still the winner. With so many social media channels, it’s easy to forget that email is still the most powerful promotional method available to online retailers, whether you’re going off clicks, conversions, or overall ROI. In fact, email had a median ROI of 122% which is four times greater than any other marketing method including social media, direct mail, and paid search.

Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow up email.Experian

Email marketing is vital because it:

• Provides a direct link between businesses and customers
  
• Allows retailers to ride the growing trend of personalization
  
• Permits gathering and testing data-driven insights
  
• Is the best way to segment and target customers with customized offers and promotions.

To leverage the benefits of a quality email campaign requires a robust platform that can handle the segmentation demands of current marketing trends.

7 Email Marketing Tools Driving eCommerce Sales

We’ve selected seven top email marketing platforms proven to work for eCommerce campaigns.

1. MailChimp

MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates, and opt-in forms.

MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and BigCommerce, to name just a few. Features include trigger-based messaging, spam score checking, and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone-based delivery.

Pricing: Free for up to 2000 subscribers, around $5/month for every additional 500 subscribers. They charge $199/month for enterprise-level features.

2. Constant Contact

Constant Contact stands out for its intuitive dashboard and easily-accessible features. It’s user-friendly and comes with support over the phone or live chat. They offer extensive training materials. They include a variety of templates to run surveys, coupons, invitations, and add video. It is also a complete contact management system.

Pricing: Plans begin at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 subscribers. The monthly price increases incrementally with more subscribers. One month free.

3. Klaviyo

While most platforms are designed to send email, Klaviyo was designed to capture customer data from eCommerce sites and leverage it for personalized email campaigns. They include multiple abandoned cart follow-up sequences to increase conversions and sales.

Klaviyo integrates with all eCommerce web designer customer designed and standard CRM platforms to maximize your lead generation. It offers a complete automated marketing system that includes emails and ads. It is highly customizable for any targeted segmentation.

Pricing: Starts at $25/month for up to 500 subscribers and 3,000 emails.

4. AWeber

AWeber is another considerable email service provider and was one of the first email marketing tools to enter the market. Like MailChimp, one of its main strengths is the number of integrations it offers with eCommerce platforms.

If you’re looking for a comprehensive solution with access to top-quality support and a wealth of training materials, AWeber is a solid choice. It integrates with BigCommerce, Magento, and Shopify along with a host of other eCommerce-related apps and CRM platforms.

Pricing: Plans start at $19/month for up to 500 subscribers. For a subscriber base above 25,000, custom plans are available, and they offer a 30-day free trial.

5. Active Campaign

Active Campaign provides a multi-faceted platform. Dynamic campaign content helps maintain relevant content to your segmented lists. They offer unlimited personalization. Every custom field you create automatically becomes a new personalization tag.

It has fifteen tools including on-site and SMS messaging, CRM tools, extensive site, and email analytics.

Pricing: They have a sliding scale tool to display the pricing based on volume. However, the beginning level or “Lite” plan starts at $69 per month. They offer free migration from another platform.  

6. HubSpot

Hubspot’s email marketing tools are part of their much larger Marketing Hub plan, which includes everything from lead analytics to blog content management. It’s an intuitive platform, with all the features you would expect, and is ideal for those looking for a full suite of tools, not just an email marketing solution.

Pricing: Basic plans start at $200/month, and contracts must be pre-paid for a year. Enterprise plans start at $2,400/month. The free plan does not include email marketing. They offer a free demo.

7. Keap

Much like Active Campaign, Keap is a full-fledged solution for managing all aspects of your email marketing campaigns. Designed for smaller businesses, it includes features for segmentation, tracking, and automation. There are also hundreds of integrations with CRM systems, eCommerce platforms, and third-party software providers. They offer a 10-minute, webinar or one-hour live demo.

Keap’s features benefit online retailers, such as product promotion templates, payment integrations, and re-engagement campaign automation.

Pricing: Basic plans start at $85/month but increase to $174/month if you add the “eCommerce” and “Sales pipeline” features. There is also a one-time $299 fee “for new user training not included in the monthly quote.”

Email Still Rules Don’t Miss Out

Email is still the best marketing strategy available to online retailers. And if you’re not leveraging it as much as possible, then you’re missing out on sales and revenue.

The tools on this list provide a set of features that enable you to get the absolute maximum from your campaigns. There are software solutions to meet a range of goals, whether you’re looking for a streamlined way of regularly reaching your customers, or a fully comprehensive package with CRM integrations, artificial intelligence, automation, and more.

best email marketing tool for ecommerce

Email marketing continues to drive phenomenal results for businesses across the spectrum—ecommerce, in particular—despite overly confident declarations of its death.

You own your email list, making it one of the best ways to reach customers at a time when search engines and social media platforms are throttling opportunities for organic search and referral traffic. It’s no wonder the marketing world is falling back in love with email marketing.

There’s no shortage of email marketing services to choose from. Below, we’ll look at the various options offered by some of the best, to help you decide which service is right for your business.

Find the best email service for your business 💌

Choosing the right email marketing tool for your store
The best email marketing software in 2021
Finding the best tool for your ecommerce platform
Email marketing services FAQ

Free Ebook: How to Grow Your Ecommerce Business with Email Marketing
Whether you’re just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.

Get the free ebook now

Get our Email Marketing guide delivered right to your inbox.
Almost there: please enter your email below to gain instant access.

Email address
Email address
Get updates
We’ll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.

Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 14-day trial of Shopify.
Get started

Choosing the right email marketing tool for your store
Every email marketing service is a little different, though most offer a lot of the same basic features. Still, it can be hard to differentiate all of the available options and figure out which one is best for your needs.

There are a few basic features every ecommerce business needs from an email service provider:

Ready-made templates that can be customized to suit your needs
Audience-segmentation features for sending targeted emails based on customer profiles
Smart automation for scaling your email marketing efforts without constant monitoring
Opt-in forms that can be embedded on your website or integrated with your Shopify store
Detailed analytics for gauging how an email marketing campaign performs
High email deliverability rates so you know messages will reach your subscribers’ inboxes
Each solution approaches these features a little differently—how they do so can factor into your ultimate decision.

You’ll also want to make sure the service you choose can handle your intended volume. If you plan to send 5,000 emails a day to 200,000 subscribers, you don’t want a service that caps off below those numbers. And, of course, you’ll want to pick a service that falls within your price range. Fortunately, many of the email marketing services we rounded up offer free versions or trials, letting you sample the value of each.

The best email marketing software in 2021
Here are 11 of the best email marketing services for ecommerce stores. We’ll look at the following criteria to help you assess your options and make the best choice.

Difficulty 🛠: Whether the service is intuitive and simple to use, with easily set-up campaigns
Cost 💰: How much you should expect to pay
Unique feature 💡: What makes this platform stand out?
Shopify App Store rating ⭐️: Ranking according to peer reviews
Browse the following list of email marketing services to find the best one for your business.

Shopify Email
Sendinblue
ActiveCampaign
Privy
Mailerlite
Klaviyo
Omnisend
Drip
SmartrMail
Constant Contact
Campaign Monitor
Shopify Email
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Native to Shopify, ecommerce focused
Shopify App Store rating ⭐️: 4/5 (903 reviews)

Shopify Email is an easy-to-use email solution to help you connect with subscribers and build long lasting customer relationships. Its clean and minimalist app removes the hassle found in apps like MailChimp or GetResponse, and it’s perfect for merchants who want powerful email functionality with little effort.

Excellent app, fast, and easy to use. Easy to feature one of your products or customize your own campaign. Automatically adds your email subscribers. I have used others and this is hands down my favorite. Saves me tons of time!

Skin RX Clinic review
Shopify Email lets you:

Send branded emails to your subscribers in just a few clicks – directly from your Shopify admin.
Choose from a growing collection of email marketing templates like products, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.
Easily customize an email by editing text, buttons, images, layout and more to make it your own.
Personalize your subject line, preview and body text with customers information for a more engaging experience.
Duplicate previous emails to keep your content consistent.
Be more flexible. Schedule an email to send at a desired time.
Import customer lists into Shopify.
Segment emails to ensure the right message gets to the right person.
Automate email campaigns to decrease repetitive tasks and to connect with customers at the right time based on their customer journey.
Track results including open and click-through rates, products added to carts, and purchases.
Send emails from your domain with little setup if you purchase your domain on Shopify.
With Shopify Email, you get 10,000 emails free each month and pay $1 for every 1,000 emails you send after that. There are no monthly commitments, and you’ll have access to all the features.

Sendinblue
Difficulty 🛠: Easy
Cost (out of 3 💰): Free
Unique feature 💡: Advanced features, low cost
Shopify App Store rating ⭐️: 4/5 (50 reviews)

sendinblue email marketing software

Sendinblue is an email marketing service aimed at small to medium-sized businesses. With powerful CRM and automation features that streamline redundant tasks, it’s become a complete digital marketing hub for Shopify stores.

Key features include a library of templates you can use to create beautiful email newsletters that engage subscribers. It also lets you build subscription forms quickly and offers pre-built automation flows for welcome sequences, abandoned cart emails, and more.

Sendinblue also offers powerful features for Shopify merchants. For example, you can connect your customer list and purchase data to your Sendinblue account. With that information, you can segment and target groups of customers based on their purchase history and other details.

You’ll also be able to reach customers through multiple channels like SMS through the Shopify plugin, which businesses often use for order and shipment confirmation.

ActiveCampaign
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰
Unique feature 💡: Sophisticated workflows and CRM capabilities
Shopify App Store rating ⭐️: 4.4/5 (295 reviews)

activecampaign email marketing software

ActiveCampaign is a popular email marketing service trusted by over 145,000 businesses around the world. Whether you’re an established brand or just starting out, ActiveCampaign’s marketing automation is like having another employee on your team.

Once you integrate ActiveCampaign with Shopify, you can access a library of 500+ pre-built automations to launch campaigns, like abandoned cart emails or a welcome series, or design a landing page in minutes. ActiveCampaign also has over 850 pre-built integrations so you can connect all your business tools.

ActiveCampaign pulls directly from your Shopify data to send personalized emails that drive sales. Use one of ActiveCampaigns 125 email templates and deliver 1:1 messages to customers based on past interactions with your brand. This email marketing platform also offers merchants SMS marketing capabilities, as well as integrations with Google Analytics and Facebook Audiences.

You can start with ActiveCampaign today with a free 14-day trial. If you like it, you can upgrade to the Lite Plan, which starts at $9 per month.

Privy
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰
Unique feature 💡: Ecommerce focused, packed with lead generation tools
Shopify App Store rating ⭐️: 4.6/5 (24,585 reviews)

privy email marketing service

Privy is the highest rated sales and email marketing app in the Shopify App Store. It’s used by over 400,000 merchants in 180 countries and has driven over $4 billion in sales.

Privy expands the boundaries of what email marketing solutions can do. Its suite of products include automation tools for email marketing, but also conversion and SMS.

With Privy, you get access to intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection. All mobile friendly and customizable without any code.

Privy also provides features including:

Support for custom storefronts
Automated campaigns based on exit intent, cart abandonment, cart value, and website behavior
Automated A/B testing to understand how to impact conversion rates
Autoresponders and reminder messages to turn sign-ups into sales
Ability to run cross-sell emails with Add to Cart buttons
Lets you automate your email marketing with newsletters, abandoned carts, and purchase follow-up and customer winback emails
Privy is free for up to 100 contacts with unlimited pop-ups, dozens of targeting rules, and A/B testing. Paid plans start at $15 per month for all conversion and email tools.

Mailerlite
Difficulty 🛠: Beginner
Cost (out of 3 💰): Free
Unique feature 💡: Easy and affordable
Shopify App Store rating ⭐️: 3.5/5 (80 reviews)

mailerlite email marketing software

MailerLite is a user-friendly email marketing platform. It lets you send emails your customers can’t help but click. Not only is it easy to use, it offers professional-class automation and integrations for fast-growing ecommerce businesses.

MailerLite also offers award-winning 24/7 support staffed by real people. You’ll never be left waiting for an email response when trying to set up a campaign.

MailerLite provides key features for Shopify merchants, including:

A CRM to store all customer data from Shopify
Automatic customer segment creation based on Shopify data, including first time customers, high-spending customers, and more
Ability to track revenue and see how emails impact sales
Easy product detail importing from Shopify, including images lines and text integrated into MailerLite’s drag-and-drop email editor
Free landing page builder and pop-ups to grow your contact list and feature new products in your store
The best part? MailerLite is free to use. If you have a smaller budget and are completely new to email marketing, MailerLite is a good choice for you.

Klaviyo
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Built for ecommerce
Shopify App Store rating ⭐️: 4.2/5 (1,339 reviews)

klaviyo email marketing software

Klaviyo is one of the few email marketing services designed specifically for ecommerce. It’s also the leading platform in the Shopify ecosystem, with over 50,000 stores using Klaviyo to send personalized emails, SMS messages, sign-up forms, and more.

Klaviyo provides an impressive set of features:

Over 100 pre-built integrations with tools like Facebook, ShipStation, and Smile
Free and flexible account options: Klaviyo is free forever until you have more than 250 contacts, then you can pay month-to-month based on the size of your contact list
Pre-built forms, templates, and automations to get your campaigns running in minutes
Ability to send personalized product recommendations and dynamic content based on past interactions with your brand
Dynamic forms you can A/B test to optimize copy and improve lead form conversions
Growth-focused reporting with email and SMS performance analytics you can see at a glance
As an ecommerce-first email provider, Klaviyo also supports paid social campaigns. You can quickly sync data to build Lookalike Audiences for Facebook and Instagrams ads to find more relevant customers for your business. Klaviyo users also get access to insider tips and support from the Klaviyo Community Forum.

Klaviyo is free for up to 250 contacts. Then the price is $20 per month, with no contracts or lock-ins.

Omnisend
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰
Unique feature 💡: Rich in ecommerce features and multichannel automation
Shopify App Store rating ⭐️: 4.7/5 (3,921 reviews)

omnisend email marketing service

Omnisend is a top-rated email marketing automation platform on Shopify, used by over 50,000 merchants. It features pre-built automation workflows and intuitive, no-code editing that make it easy to set up advanced email campaigns.

Omnisend comes with beautiful, stoppable automated emails for:

Cart abandonment
Product abandonment
New subscribers (welcome emails)
Customers likely to churn (win-back and reactivation emails)
Customer feedback and product reviews
All messages, subject lines, and workflow settings are ready-made, so you can start running campaigns right away.

Omnisend features also include a drag-and-drop email builder, dynamic coupon codes, automatic product picker, and fully customizable pop-ups. You also get access to push notifications and robust segmentation to send messages across SMS, and you can use the built-in audience sync for Google and Facebook ads.

Omnisend also offers thorough analytics, campaign metrics, and unsubscribe tracking. These help you analyze campaign performance with personalized benchmarks compared against industry brands. You also can see product analytics and where customers are in your funnels.

After a 14-day free trial with Omnisend, you decide whether to keep the paid features, upgrade, or continue using the free plan (of up to 15,000 emails per month).

Drip
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Behavioral automation triggers
Shopify App Store rating ⭐️: 4.6/5 (50 reviews)

drip email marketing service

With Drip, you get access to a world-class email and SMS marketing platform that ensures simplified A/B testing, smart segmentation tools, and powerful reporting to help you build effective drip campaigns. Key features include drag-and-drop design tools, pre-made mobile responsive email templates, autoresponders, and a one-click integration with Shopify.

To top it off, Drip provides marketers with tailored campaign recommendations for your store. You’ll never have to wonder what campaign to build next—Drip will tell you what will make the biggest impact on your sales and marketing.

Start with Drip on a 14-day free trial. Then upgrade to a paid plan starting at $19 per month. Prices increase based on the number of subscribers in your account.

SmartrMail
Difficulty 🛠: Easy
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Backed by machine learning technology
Shopify App Store rating ⭐️: 4.9/5 (398 reviews)

smartrmail email marketing service provider

SmartrMail is an easy-to-use, affordable, and powerful email marketing tool. Launched in 2016, its founders began SmartrMail because they were looking for an email marketing platform to market their online art marketplace and couldn’t find one.

They built SmartrMail with lots of automation tools for building email campaigns, including abandoned cart, welcome series, and thank you messages, with a goal in mind of making it quick and easy to send beautiful, well-designed emails for your ecommerce store.

Today, SmartrMail has a growing library of email templates to choose from. Or you can create your own with its WYSIWYG and full HTML editor. It also can help you decide which products to recommend to customers, using your Shopify data, to improve sales and customer retention.

If you have fewer than 1,000 subscribers, you can send up to 5,000 emails per month on the free plan. Paid plans start at $19 per month.

Constant Contact
Difficulty 🛠: Beginner
Cost (out of 3 💰): 💰💰💰
Unique feature 💡: Event management features
Shopify App Store rating ⭐️: 3.9/5 (23 reviews)

constant contact email marketing service

Constant Contact was one of the first email marketing vendors, dating back to 1995. In this time, it’s developed a very easy-to-use and beginner-friendly platform to help everyone from ecommerce stores to bloggers improve their email marketing strategy.

With this email marketing service, you can easily organize and build your email list, manage templates, and more. It offers over 1 GB of storage for your files, plus an email tracking system and built-in social media sharing tool .

If you’re new to email marketing, you can take advantage of Constant Contact’s library of training and webinars to learn the email automation basics. Merchants enjoy a 60-day free trial of Constant Contact before pricing starts at $20 per month.

Campaign Monitor
Difficulty 🛠: Normal
Cost (out of 3 💰): 💰
Unique feature 💡: Easy HTML email builder
Shopify App Store rating ⭐️: 4.6/5 (1,044 reviews)

campaign monitor email marketing service

When it comes to all-around features, ease of use, and value, Campaign Monitor is one of the premier email marketing services. Its drag-and-drop editor and email templates prioritize beautiful design, or you can build your own custom emails in HTML from the ground up.

Campaign Monitor is one of the few platforms placing emphasis on transactional emails, in addition to marketing emails, helping you squeeze more value out of every email you send. Its unique visual journey designer makes it simple to keep all of those campaigns organized.

Campaign Monitor is free to install. Paid plans start at $9 per month, based on number of subscribers.

Finding the best tool for your ecommerce platform
New and capable email and online marketing tools for small businesses and startups pop up every day, extending well beyond those on this list. Your goal should be not only to find a solution that’s more than just a great email marketing service. You also need a solution that’s the best email software for you, working for your business and your customers, and helping you drive more engagements, more sales, and more loyalty.

Hopefully this roundup has given you an idea of where to start. Now it’s time to take full advantage of those free trials and test the waters so you can start putting email marketing to work for your business.

Conclusion

Let us know your thoughts in the comment section below.

Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines