Franchise email marketing software is a great way to manage your franchise’s email marketing campaigns.
Email marketing software helps you keep track of your email marketing campaigns, schedule emails, and analyze the results of your campaigns.
It can also help you manage your email list and segment it into groups based on interests, demographics and other factors.
You can use franchise email marketing software to create newsletters and other types of email content, manage lists of subscribers, send out newsletters and other types of content in bulk (without having to write each one individually), track how many people open your emails, which links are clicked on most often and more.
Franchise Email Marketing Software
Research has shown that welcome emails are incredibly effective, both for franchise development and general franchise sales. On average, 320% more revenue is attributed to them on a per email basis than other promotional emails.
But getting those emails out can be a bit of a chore. Of course, you don’t have to type personalized messages every time–templates work just fine–but taking a moment to send out your welcome email whenever a new lead enters the system can shave productive hours off your work week.
Franchise email marketing software lets you reap all the benefits with none of the work. In seconds, you can set up a trigger whereby “Welcome!” emails are automatically sent to new leads whenever they enter the system. In this way, you reserve your email correspondence time for replying to hot leads, rather than trying to warm up cold leads with manual welcome messages.
Franchise Email Marketing Software Puts Untapped Opportunities In Reach
FACT: Less than half (44%) of all franchise business owners and managers are currently running email marketing newsletter campaigns to engage their customers.
That means a full 56% of franchises are neglecting their email marketing duties. Clearly, email marketing remains a largely untapped resource in the franchising world.
And that’s not because franchisors think it isn’t worthwhile. Survey respondents indicated that the top two reasons why email marketing campaigns aren’t being integrated are lack of time and technical acumen. 29% of franchise business owners and managers intend to implement a campaign in the future, once they find the time (which as most busy business owners know means never!). The remaining 27%, many of whom were simply intimidated by the technology, indicated that they would not pursue email marketing campaigns in the future.
Franchise email marketing software makes it much easier to find the time, and simplifies the entire email marketing process so that anyone can run sophisticated campaigns from the palm of their hand.
In this way, FranchiseSoft helps businesses secure major competitive advantages. By simplifying the process and supporting you every step of the way, we give your brand to a largely untapped opportunity, engaging your audience like never before in a marketing space with limited competition. And since so much of the campaign can be automated, it doesn’t detract from any of your existing operations. It’s win-win!
Franchise Email Marketing Software Gets You In The Game With Better Newsletter Frequency, Quality
FACT: Of the 44% of franchises who do conduct email marketing campaigns, more than half (61%) engage their subscribers on a more-often-than-one-month frequency.
If you want to get into the email marketing game, you have to go hard! That means frequent email updates.
After all, the whole point of email marketing is to engage your audience, promote big deals or new products, and build your brand. But none of that is possible (or at least optimal) if you’re only sending quarterly emails.
Here again, the main problem is time–more specifically, the lack thereof. Trying to manage an email marketing campaign using a standard email provider is just not efficient. And that’s where franchise email marketing software truly shines. We offer abundant automation opportunities, streamlined cross-platform communications, easy-to-use templates, and user-friendly layouts to get your campaign up and running fast.
Another big challenge to overcome in order to “get you in the game” is email quality. The secret to high-performance emails is no secret at all: research. You need to know about your audience and monitor how they respond to your newsletter blasts in order to pinpoint high-performance content.
free email marketing software
Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the same is email. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.
It can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.
A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.
If you’re looking for a social management solution to complement your email marketing, test out a free 30-day trial of Sprout Social:
Start your free Sprout trial
Read on for our list of the top free email marketing tools:
- HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
hubspot email marketing tool
- Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender dashboard screenshot
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
- Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
sendinblue email editor
- Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
Omnisend dashboard screenshot
- SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
SendPulse subscriber rating
- Benchmark Email
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Benchmark Email responsive design templates
social media engagement learn more banner
- Mailchimp
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
Mailchimp content manager screenshot
- MailerLite
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
MailerLite email customizer
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
- Mailjet
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
Mailjet contact statistics
- Moosend
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
Moosend email performance report
- EmailOctopus
EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.
You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.
EmailOctopus email performance report
Bottom line
Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines