Are you looking for the best email marketing software in India?
We’re here to help.
As a digital marketing agency, we are constantly looking for the best tools to help us reach our clients and grow their businesses. We know that choosing the right email marketing tool is an important decision that can greatly impact your business—especially if you’re just getting started with email marketing and want something that will do everything you need it to do, without breaking the bank.
That’s why we’ve put together this list of our favorite free email marketing software tools available today. We hope these resources will help you make an informed decision when choosing an email marketing solution for your business.
Getting Started With Email Marketing
Free Email Marketing Software India
Email marketing! I’m pretty sure you’ve heard of it. In fact, I’m ready to bet that you’ve used email marketing in pursuit of boosting your business’ presence in the virtual market; one time or the other with varying results.
How Free Email Marketing Software Helps Small Businesses?
In layman’s term, email marketing software is a tool which helps businesses to send marketing related mailers and brochures to group of people via electronic email.
Any email communication between a customer/subscriber is considered as email marketing, which is carried out for the purpose of promotion, business queries, sales or seeking donations. It helps build trust, customer loyalty or brand recognition for a company.
Free email marketing tools
A business can stay connected with its customers through email marketing while simultaneously promoting itself. Now how can you stay on top of your email marketing forays?
And, why do companies need free email marketing tools? Because, it will help you reach your target audience without having to invest huge amounts of money in print or electronic advertisements.
List of 15 Best Free Email Marketing Tools in 2022
MailChimp
ExpressPigeon
FreshMail
OmniSend
MailJet
HubSpot
MailerLite
Zoho Campaigns
Benchmark
Email Octopus
Pepipost
SendPulse
Sendinblue
Sender
Moosend
Must-Have Features of Free Email Marketing Tools
We have assessed bulk email software services and expanded a few features that you should look for while choosing free email marketing tools would best suit your business need.
Multi-purpose Editor
Free email marketing tools comes with several templates, which you can use to customize mails that you may want to send. You can make changes in the design or its look to better portray your brand. In addition, you can also modify pre-formatted content blocks to suit your requirements. When you’re finished, you’ll have a responsive email campaign at your hand. What’s more? You do not need any kind of coding or designing experience to create such email campaigns.
CRM Integration
Through this feature in free email marketing tools, you can automate your marketing processes; however, if you really want to use your software to its fullest potential, you need to integrate it with CRM software. By doing this, you would be able to align your sales and marketing activities in a better way; thereby, creating more effective campaigns. What would it lead to? Yes, you know it! A better and stronger return on your investments!
Automated follow-up emails
Through this software you can send automated follow-up mails to those who might have missed your first mailer. People these days receive too many mails, making it harder to keep a track. Therefore, you can simply create a new subject line and resend the earlier email at a designated time of your choice.
Autoresponders
We’re all aware of the famous saying that, ‘Time is money’. Autoresponders help you save time as you can automate mailers to welcome new subscribers, deliver information and attract their interest. These are easy to set-up and help optimize your campaigns through real-time reporting.
Analytics & Reports
An effective email marketing software should provide detailed analytics of your campaigns so that you can easily focus on the metrics and track open and click-through rates of mails. The purpose is to find out if your campaigns are delivering positive results or not.
A per B Testing
You can also use A per B testing (comparing two different versions of a webpage to assess which one performs better) to decide which subject line of your mailers gets better responses and open rates. You can experiment with different words, length, etc. to better optimize your future campaigns.
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What are the Best Free Email Marketing Tools in 2022
Here is a list of the best free email marketing tools:
Email Marketing Software Free Plan1 Plan 2 Plan 3
MailChimp 2,000 contacts
12,000 emails every month Grow Plan
₹710 per month
unlimited subscribers Pro plan
₹14289 per month
reporting and testing
high-volume subscriber __
ExpressPigeon 500 subscribers
1000 emails every month
All Features Technical support ₹718 per month ₹931 per month ₹1,435 per month
FreshMail Life-time free
200 per month
500 subscribers ₹1005 per month
1,000 subscribers ₹29,075 per month
1,00,000 subscribers ₹2,154
5,000 emails
₹93,328
1,000,000 emails
OmniSend 15,000 emails/month
2,000 emails ₹1148 per month,
15,000 emails per month,
automation,
SMS tools and segmentation ₹14,286 per month
unlimited emails ₹143325 per month
Unlimited emails
Advanced user right management
MailJet 6,000 emails per month
200 emails per day Bronze plan for ₹538 per month
Maximum 30,000 emails monthly Crystal plan starts at ₹1576 per month
60,000 emails Enterprise plan
(Ask for quote)
MailerLite 1000 subscribers and 12,000 emails per month ₹717 per month for up to 1000 subscribers ₹3590 per month for up to 10,000 subscribers
Zoho Campaigns 12,000 emails per month for up to 2,000 subscribers ₹430 for 250 emails ₹53,727 for 100,000 emails ₹358 per month for 1 to 500 subscribers
Benchmark 14,000 emails for 2,000 subscribers per month ₹1,575 per month ₹24,856 per month ₹3,43,848 per month
Email Octopus Shrimp plan for businesses with up to 2500 subscribers Stingray
₹1361 per month, Shark
₹2794 per month, Whale ₹7809 per month
Pepipost 25,000 emails
5000 emails every day. Pro Plan, for ₹15 for every 1000 emails
SendPulse 15,000 emails every month for about 2,500 subscribers. ₹705 per month
Sendinblue 9,000 emails every month with a daily limit of 300 to subscribers. 40,000 emails every month with unlimited subscribers at ₹1,790 every month.
Sender 2500 subscribers and 15,000 emails per month unlimited subscribers at ₹710 per month
Moosend 1000 email per month ₹1299 per month
Unlimited Emails
HubSpot 1000 emails
Creating forms, capturing leads, database creation, reporting analytics. Starter plan ₹3581 per month Basic plan
₹14327 per month, Enterprise plan
₹1,71,924 per month
MailChimp
email marketing tools
1 of 15 Best Free Email Marketing Tools
MailChimp is one of the leading names in the arena of free email marketing tools. This all-in-one marketing tool comes with a variety of user-friendly features including list segmentation, content management, a variety of templates, mail scheduling and much more!
What Makes MailChimp One of The Best Free Email Marketing Software:
One of the best things about MailChimp is its ability to integrate with e-commerce providers such as Magneto and WooCommerce. Some of the other special mentions are its elegant and responsive templates and customisable capabilities.
What Can Be Improved:
Being one of the popular names in the market, they should improve on one of the basic verticals of email marketing, i.e., bulk editing. Apart from this, their automation is another place where some tinkering is required.
Free Plan Offers: MailChimp’s free email marketing plan, called “Forever Free” allows email marketers to store up to 2,000 contacts and send as many as 12,000 emails every month. In a 24-hour period, free users can send up to 2,000 emails.
Paid Plans: MailChimp provides two paid plans; “Grow” and “Pro.” Starting at ₹710 per month, the Grow plan allows for unlimited subscribers with the price increasing based on the list size and includes demographic and email testing features.
The Pro plan starts at ₹14289 per month for enterprise-level companies’ high-volume subscriber lists. This package includes more in-depth reporting and testing features.
Its Free Plan is Best Suited For: Both entry level-businesses as well as seasoned enterprise level companies.
ExpressPigeon
Email marketing services
2 of 15 Best Free Email Marketing Tools
ExpressPigeon is a free e-mail marketing services provider for small businesses and startups who have small subscriber-base. With this free email marketing software, users can seamlessly create and customise, automate, and send bulk emails.
What Can be Improved: ExpressPigeon’s free plan might not be suited for small businesses with large lists.
Paid Plans: 500 subscribers and a maximum of 1000 emails every month. This includes all the features and technical support.
Paid plan offers: ExpressPigeon offers 3 paid plans ranging from ₹718 per month, ₹931 per month to ₹1,435 per month and can support up to 2,500 subscribers.
Its Free Plan is Best Suited For: Those business who use small list sizes.
FreshMail
Free email marketing services
3 of 15 Best Free Email Marketing Tools
FreshMail is a free email marketing tools provider that uses an AI-based system in its template editor. This enables users to create customised emails by a simple drag-and-drop system. Freshmail also provides a variety of format-specific templates to help expedite the email marketing campaigns.
What Makes FreshMail One of The Best Free Email Marketing Software:
One of the best features of FreshMail is its intuitive and AI-based autoresponders that help users set default mails that can be deployed to subscribers based on their replies.
What Can Be Improved: It provides a limited number of emails and subscribers every month.
Free Plan: FreshMail too provides a life-time free plan that included all the features for paid plans. However, it limits emails to 200 per month and supports up to 500 subscribers.
Paid Plans: Unlimited bulk email sender plans, ranging from ₹1005 per month for 1,000 subscribers to ₹29,075 per month for 1,00,000 subscribers. Moreover, they also provide pay-as-you-go plans at ₹2,154 for 5,000 emails and ₹93,328 for 1,000,000 emails.
Its Free Plan is Best Suited For: Users with limited knowledge of programming as well as seasoned developers.
OmniSend
Free email blast software
4 of 15 Best Free Email Marketing Tools
OmniSend is one of the best email marketing tools provider in the market that helps integrate multiple platforms in a common interface. With the help of OmniSend users can automate emails with the help of AI.
What Makes OmniSend One of The Best Free Email Marketing Software:
Apart from multi-format templates, the free plan comes with bonus features, such as A/B testing tools and email tracking features.
What Can Be Improved:
The templates that it provides need some work as they do not remain consistent across different platforms such as iOS.
Free Plan Offers: Users 15,000 emails a month and up to 2,000 emails a day. It also offers a 14-day free trial to test out the features and templates.
Paid Plans: Omnisend provides three paid plans: The Standard Plan comes for ₹1148 per month, and offers 15,000 emails per month, automation, SMS tools and segmentation.
The Pro Plan comes for ₹14,286 per month, with features such as unlimited emails per month, including social media platform targeting features.
Its Free Plan is Best Suited For: New User who need latest features.
MailJet
Email marketing free
5 of 15 Best Free Email Marketing Tools
MailJet is a free email marketing tool that sends, monitors, and delivers emails for marketing and transactions. It has a drag-and-drop editor known as Passport, that helps users create email marketing campaigns seamlessly with free email templates.
What Makes MailJet One of The Best Free Email Marketing Software:
What makes MailJet one of the best free email marketing software is that it lets users customise emails.
What Can Be Improved:
Its overall interface requires some finishing up and there are just limited automations available. Many features are still in the development phase.
Free Plan Offers: Unlimited contacts and a maximum of 6,000 emails per month or up to 200 emails per day. This includes unlimited contacts, API access, email editor, and advanced reporting.
Paid Plans: All premium features in its Bronze plan for ₹538 per month and provides a maximum 30,000 emails monthly.
Its Crystal plan starts at ₹1576 per month and supports up to 60,000 emails, offers all premium features, and support.
Its Free Plan is Best Suited For: Seasoned businesses with high volume mails to be sent on a daily basis.
HubSpot
Bulk email software
6 of 15 Best Free Email Marketing Tools
HubSpot provides an efficient and multifaceted free email marketing tool for growing businesses. With Hubspot businesses can build marketing emails for maximum customer engagement and for overall growth of the business.
Free Plan Offers: Up to 2,000 emails per month, free of charge. It also allows unlimited users and contacts.
What Makes HubSpot One of The Best Free Email Marketing Software:
Its drag-and-drop editor is seamless.
Where Should it Improve:
Email templates are limited with just a newsletter and promotion format. It also doesn’t allow to upload codes in HTML.
Free plan offers:
HubSpot Marketing’s free plan includes creating forms, capturing leads, database creation, reporting analytics.
Paid Plans:
HubSpot Marketing offers four paid plans depending on number of contacts per month. Starter plan, Basic plan, Pro plan, and Enterprise plan for ₹3581 per month, ₹14327 per month, ₹57,308 per month, and ₹1,71,924 per month respectively.
The free plan is best suited for: Growing businesses, which have just started creating a subscriber base.
MailerLite
Free e mail marketing tools
7 of 15 Best Free Email Marketing Tools
MailerLite free email marketing tool and services provider is designed for businesses of all scales. It provides all the essential features such as HTML editor, drag-and-drop editor, text editor and also has an inbuilt photo editing tool.
What Makes MailerLite One of The Best Free Email Marketing Software:
The use an intuitive tool is one of its best features which helps new businesses as well as seasoned enterprises will be able to run mailing campaigns with ease.
What can be Improved:
MailerLite does not provide predesigned mailer templates in its free plans. In addition, it provides no way of knowing if the mails are getting delivered or not.
Free Plan Offers: A life-time free plan that provides users limited access. MailerLite provides the bandwidth of 1000 subscribers and 12,000 emails per month.
Paid Plans: Subscription plans based on the number of subscribers. Prices range from ₹717 per month for up to 1000 subscribers and ₹3590 per month for up to 10,000 subscribers.
Its Free Plan is Best Suited For: All kinds of businesses.
Zoho Campaigns
Free e mail marketing services
8 of 15 Best Free Email Marketing Tools
Zoho Campaigns is one of the most ideal email marketing solution for SMEs. It helps users to create, send, and track email campaigns and connects with other applications of the Zoho ecosystem. It provides permission-based access and helps run personalised email campaigns.
What Makes Zoho Campaigns One of The Best Free Email Marketing Software:
Since it is a part of the Zoho ecosystem, it can be integrated with other Zoho applications and can be included as an add-on if you’re already using Zoho CRM.
What can be Improved:
While its free version provides an array of features, they are quite limited. Moreover, starting with Zoho Campaigns can be difficult as it required a lot of customization before it is ready to be used.
Free Plan Offers:
Zoho Campaigns offers a forever free plan and can support 12,000 emails per month for up to 2,000 subscribers.
Paid Plans: Zoho Campaigns has two types of plans; the Pay-As-You-Use plan and the monthly subscription plan. This costs between ₹430 for 250 emails to ₹53,727 for 100,000 emails. Prices for this range from about ₹358 per month for 1 to 500 subscribers to ₹2,5072 per month for 50,001 to 100,000 subscribers.
Its Free Plan is Best Suited For: Businesses who already have a dedicated Zoho CRM process
Benchmark
Best email marketing tools
9 of 15 Best Free Email Marketing Tools
Benchmark is an advanced email marketing software that provides an efficient drag-and-drop tool. In addition, it also enables users to create automated replies and even preview the mails with the help of smarphones or PC devices.
What Makes Benchmark One of The Best Free Email Marketing Software:
Benchmark is a free email marketing software like Mailchimp. One of its best aspects is that it has a drag-and-drop editor. In addition, if offers well-designed templates and tools to create remarkable, responsive emails.
What Can Be Improved: Some of the basic features are not included in the free plan. While additional features can be provided in the premium plan, the basic one should be included in the free version.
Its Free Plan Offers: Free plan with 14,000 emails for 2,000 subscribers per month. It has the Google Analytics, drag-and-drop editor, templates and forms, among others.
Paid Plans: Premium plans have Benchmark’s Automation Pro that offers automation tools and templates such as Blank Canvas, Abandoned Cart, Welcome Subscribers and Reports. They are Medium, Large, Extra Large, and Massive plans which are available at ₹1,575 per month, ₹24,856 per month, ₹54,370 per month, and ₹3,43,848 per month respectively.
Its Free Plan is Best Suited For: Seasoned businesses with big subscriber base.
Email Octopus
Free email marketing
10 of 15 Best Free Email Marketing Tools
Email Octopus is one of the best free email marketing software tools that helps users send emails with the help of Amazon Simple Email Service. It comes with robust yet simple creators that can generate responsive HTML emails for varied email marketing campaigns.
What Makes Email Octopus One of The Best Free Email Marketing Software:
This software solution is equipped with tools for bounce prevention and deliverability management. Thus, you can rest assured that your emails reach the targeted prospects and customers in real-time.
What Can Be Improved: It doesn’t provide many essential features that other free e-mail marketing services have.
Its Free Plan Offers: A Shrimp plan for businesses with up to 2500 subscribers. It offers with tools required for campaign designing and other basic tasks.
Paid Plans: Four premium plans; Tuna, Stingray, Shark, and Whale that cost ₹1361 per month, ₹2794 per month, ₹4227 per month, and ₹7809 per month respectively. All the plans offer priority email support and can store reports.
Its Free Plan is Best Suited For: Medium enterprises with a moderate subscriber base.
Pepipost
Email marketing campaign
11 of 15 Best Free Email Marketing Tools
Pepipost is a state-of-the-art software which offers vital email marketing services to business solution that is ideal for SMEs. It offers its users a well-designed architecture that doesn’t require maintenance through in-house servers to ensure delivery of mail, in time.
What Makes Pepipost One of The Best Free Email Marketing Software:
It comes with robust and well-planned security features to help you safeguard your information and an AI-enabled email delivery system.
What Can Be Improved: Its user interface lacks many basic features that can be included in the dashboard.
Its Free Plan Offers: Support of a maximum of 25,000 emails where companies can send 5000 emails every day. The free plan comes with one domain, live reporting, SMTP, and APIs.
Paid Plans: SMTP and email APIs, live reporting options, webhooks and sub-user management, as well as a dedicated support as its Pro Plan, for ₹15 for every 1000 emails. With its pro plan it provides unlimited mails and unlimited domains.
Its Free Plan is Best Suited For: Freelancers and Small Businesses.
SendPulse
Free bulk email sender
12 of 15 Best Free Email Marketing Tools
SendPulse is a comprehensive bulk email marketing tools that transcend the work of an email blast software. Its variety of features include push notifications, Viber integration, SMS, and emails via SMTP.
What Makes SendPulse One of The Best Free Email Marketing Software:
It provides premium features even in its free plan, which includes autoresponders, A/B testing, and advanced monitoring and reporting features such as click heat maps
What Can Be Improved:
Due to the lack of workflow editor for autoresponders, there can be a bit of a hassle to manage processes.
Free plan Offers: 15,000 emails every month for about 2,500 subscribers.
Paid Plans: Start at ₹705 per month.
The free plan is best suited for: Businesses that intend to use push mail services to communicate with subscribers.
Sendinblue
Free email marketing software
13 of 15 Best Free Email Marketing Tools
SendInBlue is one of the most convenient free email marketing tools. It comes with a ton of useful features like SMS and email auto-responders. SendinBlue also provides marketing automation, chat, transactional emails, CRM, SMS, Facebook integration as well as retargeting ads.
What Makes SendInBlue One of The Best Free Email Marketing Software:
Its simple UI makes this free email blast software popular among businesses. Its marketing automation is seamless, with options to create and deploy a number of email marketing campaigns.
What Can Be Improved:
While their templates could provide with a wider range of formats. It also lacks features like A/B testing, which is a basic email marketing tool.
Paid Plans: 9,000 emails every month with a daily limit of 300 to subscribers.
Paid Plan Includes: 40,000 emails every month with unlimited subscribers at ₹1,790 every month.
The free plan is best suited for: Those businesses that have requirements for email formats such as email engagement, abandoned cart and welcome emails rather than newsletters.
Sender
Email marketing services
14 of 15 Best Free Email Marketing Tools
Sender is one of the simplest email marketing tools available in the market. Its free plan provides an allowance of 2,500 subscribers and about 15,000 emails every month. It provides a plethora of features including automations, emails, push notifications as well as templates.
Free Plan Offers: A maximum of 2500 subscribers and 15,000 emails per month
Paid Plans: All the features with unlimited subscribers at ₹710 per month
What Makes It One of The Best Free Email Marketing Software:
The automated responders on the free plan are state-of-the-art – with the ability to send and to perform multiple tasks. In general, the ease-of-use of these tools is a nice change from the complicated processes.
What Can Be Improved: While the email template formats are good, they are limited. Integrations to are confined to just a few of third-party app, including WordPress and Magento.
The free plan is best suited for: It is useful for those who want a simple and easy-to-navigate platform.
Moosend
Free email marketing
15 of 15 Best Free Email Marketing Tools
Moosend is an intuitive email marketing services provider that comes with an elegant UI. Although the free version allows 1,000 subscribers, it also provides unlimited emails, access to all features, and, no watermark or signature in the emails.
What Makes Moosend One of The Best Free Email Marketing Software:
The drag-and-drop email editor is simple and allows 3 and 4-column layout creation.
Where they should improve: A few processes such as the email and automation editor could be made easier to run.
Free Plan Offers: 1,000 email subscribers, unlimited email per month and provides a lifetime free subscription along with features such as email marketing, automation, customisation, email tracking, seamless integration with other CRM solutions and analytics.
Paid Plans: Unlimited email campaigns every month along with with 1,001 to 2,000 subscribers for ₹716 per month and comes with all the features that come with its free plan. For every 1000 subscribers, the price increases by ₹716 per month limited to 1,000,000 subscribers.
Its Free Plan is Best Suitable for: Small businesses with a limited subscriber list.
FAQs
What is The Best Free Email Marketing Tools for WordPress?
There are various free email marketing services available in the market that come with one or a set of unique features. They key is to identify your requirements and match it with a software that suits your needs, MailChimp is one such example.
As mentioned in the list, it has some excellent features. Yet, there are free email marketing software like Mailchimp which offer one or two additional features that might help your business.
How can I use email marketing for free?
As mentioned above, some of the best bulk email software and email marketing services are available free of cost. Free email blast software and free bulk email sender tools are ideal for various mailing tasks such as sending catalogues, offers, subscription and newsletters to a large group of people.
Conclusion
By using email marketing software, you can stay connected to your customer base as well reach out and test new unexplored markets. You can monitor the efficacy of your marketing campaigns to better gauge your ROI. So, what are you waiting for? Discover that perfect email marketing software that fits you like a glove!
email marketing tools list
Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the same is email. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.
It can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.
A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.
If you’re looking for a social management solution to complement your email marketing, test out a free 30-day trial of Sprout Social:
Start your free Sprout trial
Read on for our list of the top free email marketing tools:
- HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
hubspot email marketing tool
- Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender dashboard screenshot
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
- Sendinblue
Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
sendinblue email editor
- Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
Omnisend dashboard screenshot
- SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.
SendPulse subscriber rating
- Benchmark Email
Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.
You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
Benchmark Email responsive design templates
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- Mailchimp
Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.
Mailchimp content manager screenshot
- MailerLite
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
MailerLite email customizer
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
- Mailjet
Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.
This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.
Mailjet contact statistics
- Moosend
Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.
This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.
Moosend email performance report
- EmailOctopus
EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.
You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.
EmailOctopus email performance report
Bottom line
Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.
Conclusion
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