If you’re looking for a free email marketing software like Mailchimp, we’ve got you covered.
We’ve created this list of 5 alternatives to Mailchimp that are just as easy to use and feature-rich. You can use them to send out newsletters and stay in touch with your customers without having to pay a dime!
Here’s what we’ll cover:
Free Email Marketing Software Like Mailchimp
Some of the best Mailchimp alternatives for email marketing are Moosend, Sendinblue, HubSpot, Omnisend, GetResponse, Constant Contact, MailerLite, AWeber, and Mailjet.
In this guide, you will find a full comparison between these email marketing platforms to get your email marketing to the next level by building powerful email subscriber lists, segmenting them, running A/B tests, and creating advanced automation workflows without breaking the bank.
Disclaimer: The information below is accurate as of May 6th, 2022.
Alternatives To Mailchimp: Comparison Table (With Features & Pricing)
Mailchimp’s templates, possibly the fact that they are one of the most popular email newsletter services which is definitely appealing for small businesses (but won’t help you down the line), its segmentation and A/B testing options are some of the features that made it into what it is today.
But Mailchimp isn’t for everyone. Especially now that its pricing has increased by 11%!
Of course, you’re in luck, seeing as there are plenty of paid and free solutions that are better than Mailchimp, with features that will suit your needs.
And because we value your time, here is the complete Mailchimp Alternatives Comparison table; simply click the table to view it.
Best for Free Plan/Trial Pricing
Mailchimp E-commerce, Agencies Yes (very limited) $17/month
Moosend SMBs, E-Commerce, Startups, Bloggers Yes (Try for free) $9/month
HubSpot Enterprise Yes $50/month
Omnisend E-commerce Yes $16/month
Sendinblue Publishers Yes $25/month
GetResponse Publishers Yes $17/month
Constant Contact Government and Education Yes (60-day trial) $20/month
MailerLite Online Media, SMEs Yes $10/month
AWeber Marketing and Advertising Yes $20/month
Mailjet Internet/SaaS Yes $15/month
Also, here’s an awesome intro video below:
Moosend 8 Best Mailchimp Alternatives For 2021
The Best Mailchimp Alternatives
Moosend – Best all-in-one alternative overall
HubSpot – In-built CRM capabilities
Omnisend – Flexible automation and segmentation
Sendinblue – Great email testing features
GetResponse – Various email design options
Constant Contact – Excellent customer support
MailerLite – Decent email deliverability
AWeber – Powerful tracking capabilities
Mailjet – User behavior tracking
- Mailchimp vs Moosend
Moosend is up first! If you think that Mailchimp can provide it all but is more than a little pricey, then Moosend has your back!
mailchimp vs moosend
Firstly, Moosend’s greatest benefit is that you pay less for the same features. When you make the change, you’ll find a drag and drop email builder that you can master immediately.
You can sign up here today to send unlimited emails and use all the features (both simple and advanced) without any restrictions.
With Moosend, you can also segment your audience with any variation you could think of, even as a free user. Not only that, but mastering list management and powering up your sales funnel for your online store or agency is easier than ever through the new audience management tools.
What’s more, the visual automation builder is fast and reliable, letting you preview your workflows, unlike Mailchimp. In fact, Moosend is on average 39% cheaper than Mailchimp, making it the most value-for-money Mailchimp alternative.
All in all, Moosend is an affordable, sophisticated choice for those who need a simple option but are on a tight budget, with free email newsletter templates for every occasion, powerful segmentation, and fantastic customer service.
See why these companies switched to Moosend! – Try it today
Moosend Features
Powerful drag-and-drop editor to go with the free email newsletter templates
Sign up forms to power up your lead generation
List segmentation options that will help you increase your open rate and CTR
Email marketing automation features that make repetitive tasks a thing of the past
Landing pages you can create with an easy to use landing page builder
Real-time analytics that can guarantee success
Integrations for all your favorite apps and services
Moosend Pricing
Paid plans start at $9/month for unlimited email campaigns. Among others, you’ll get access to the form builder, landing page editor, transactional emails, list segmentation, and more features. There’s a custom pay-as-you-go option that allows you to pay only when you send, without extra fees.
You can also create a free account and, send unlimited emails, create forms, and automation workflows for up to 1,000 subscribers.
How does Moosend compare as a Mailchimp Competitor?
MAILCHIMP VS MOOSEND
BEST FEATURE Ready to use campaign templates Affordable and easy to migrate from Mailchimp
BEST FOR INDUSTRY Agencies, eCommerce SMBs, E-Commerce, Startups, Bloggers
CONS Not affiliate marketing friendly Not as many integrations
PRICE Starts at $17/month (for 500 contacts) Starts at $9/month (all features for 500 contacts)
FREE PLAN/TRIAL Yes (2,000 subscribers but limited emails) Yes (1,000 contacts – unlimited emails)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Knowledge Base Webinars Video Tutorials Support through all communication channels (email/live chat/phone)
- Mailchimp vs HubSpot
HubSpot is a growth platform that combines marketing automation, email, and a suite of other marketing tools with the power of CRM.
With HubSpot, you have a clear insight into how your marketing efforts affect your customers’ experience across their entire buyer’s journey. It’s a great alternative to Mailchimp for advanced marketing and functionality.
Hubspot alternative service to Mailchimp
Beyond the easy-to-use drag-and-drop editor and customizable templates, HubSpot is designed to help you grow your business with countless optimization features.
The real power of HubSpot’s marketing email tool, though, comes when it’s combined with the CRM and marketing automation platform.
With HubSpot, you can create detailed email campaigns that give each contact a tailored experience based on the information you’ve collected within the CRM.
Then, you can also create if/then logic in your automated email sequences, so each contact receives an email based on the experience they’ve had with your brand.
HubSpot Features
HubSpot offers a wide range of features that go well beyond email marketing and marketing automation. More specifically, when you create a new email, you can choose from a collection of customizable goal-based templates.
HubSpot also offers embedded A/B testing functionality and smart time zone sending to ensure your messages get sent at the best possible time. The in-app quality assurance tools allow you to preview your email on various devices and send test emails.
HubSpot’s analytics dashboard is designed to help you optimize your campaigns with user-friendly charts and click maps. What’s more, you get free access to signup forms and popups and a landing page builder.
The CRM allows you to send out personalized emails based on many segmentation criteria, including the lifecycle stage and list segmentation.
The platform has numerous integrations, including WordPress, WooCommerce, Shopify, etc. Regarding language support, you can use HubSpot email marketing in Japanese, French, Spanish, Portuguese, and German, while Mailchimp only supports English.
HubSpot Pricing
HubSpot has a free plan that covers a span of marketing tools. These include email marketing, forms, CRM, social media and ads management.
The free plan allows you to send 2,000 emails per calendar month. For growth and scale, you will need to upgrade to one of the paid tiers. Paid plans start at $50/month and 5x the contact tier.
How does HubSpot compare as a Mailchimp Competitor?
MAILCHIMP VS HUBSPOT
BEST FEATURE Ready to use campaign templates Full growth/stack platform
BEST FOR INDUSTRY Agencies, eCommerce Small and medium-sized businesses
CONS Not affiliate marketing friendly Steep starting price
PRICE Starts at $17/month Starts at $50/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (limited number of emails)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Phone, email, ticketing, extensive knowledge base, academy courses
- Mailchimp vs Omnisend
Omnisend, like Mailchimp, is an email marketing service that offers a lot of features for marketers.
alternative to mailchimp omnisend
Unlike Mailchimp, it’s focused on eCommerce businesses, with features geared toward generating sales and helping you understand your subscribers and customers better.
The tool helps merchants cover their eCommerce marketing funnel better, using tools like popups, customer segmentation, and marketing automation.
Moreover, Omnisend offers a free plan that allows users to use all of its features. On the other hand, there’s a 250 contact limit, so it’s really most effective for small businesses or larger businesses with large contacts lists who want to test the platform without paying upfront.
Because of its focus on eCommerce, the service has a wide list of integrations and even has its own app market to discover integration that will help your business grow.
Omnisend Features
Omnisend promises eCommerce merchants a set of features that will help them to earn more money while actually doing less work, all the way from acquisition to retention.
This alternative sports a drag-and-drop builder, ready-made templates, and an easy platform interface that makes it easy to start working on campaigns. Its automation features also allow you to send personalized emails triggered by various contact behaviors, such as signing up for a newsletter.
Furthermore, the email platform has in-depth reporting to help merchants understand their results and customers’ behavior to make more informed decisions.
When it comes to subscriber acquisition, it offers a variety of signup forms—like exit-intent popups, landing pages, interactive signup forms, back-in-stock notifications, and more—to turn visitors into subscribers or customers.
Omnisend Pricing
Omnisend’s free pricing allows up to 250 contacts. It also gives 60 SMS and 600 push notifications for free each month.
The Standard plan starts at $16/month and adds a Customer Success Manager (for larger customers), dedicated 24/7 chat and live support, plus unlimited push notifications.
The Pro plan is geared towards merchants who want to use both email and SMS. It starts from $59/month and has unlimited emails, nearly 4,000 SMS, and unlimited push notifications. It also offers advanced reporting on top of its Standard plan offerings.
How does Omnisend compare as a Mailchimp Competitor?
MAILCHIMP VS OMNISEND
BEST FEATURE Ready to use campaign templates Flexible automation and segmentation
BEST FOR INDUSTRY Agencies, eCommerce E-commerce
CONS Not affiliate marketing friendly Small contact offering on the free plan
PRICE Starts at $17/month Starts at $16/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (250 contacts only)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Email support and API & plugins for the free plan. Paid plans offer 24/7 chat and live support, on top of email support. Customers with larger contact lists also get dedicated Customer Success Managers
- Mailchimp vs Sendinblue
The next runner-up in the MailChimp Alternatives catwalk is Sendinblue.
Mailchimp competitor service Sendinblue
Sendinblue is a service similar to Mailchimp, meaning that it can accommodate many aspects of marketing. From automation and email drip campaigns to SMS messages, CRM tools, and social media Ads, their motto “Grow. Sell. Engage” couldn’t be more fitting.
Sendinblue offers a free plan as well, which allows users to use most of the platform’s features. However, there is a daily sending limit of 300 emails, which doesn’t sound ideal.
With Sendinblue, you can have many integrations, unlimited contacts to upload, a sales CRM, SMS sending and transactional emails.
You can also have numerous segmentation options as a free user, real-time reporting and analytics, and plenty of email and SMS personalization options.
With its simple and straightforward UI and its unique SMS marketing options, this email service provider seems to be a pretty good choice as Mailchimp competitors.
Sendinblue Features
SendInBlue offers a series of features set to automate tasks and help businesses grow quickly and easily.
There are options for those who need the platform for their email marketing endeavors, those who would love to get going with SMS marketing, and also those who would care more for some live chat.
There are, of course, more features to choose from, with stellar marketing automation options, segmentation options to help your business say the right thing to the right person, and a variety of templates to choose from for your transactional emails.
And for those of you that want a one-size-fits-all option, just keep in mind that SendInBlue offers great CRM tools, allows you to create landing pages, and has Facebook Ads options.
Sendinblue Pricing
As I mentioned, there is a free plan that covers some of the basic features and would be great for small business owners.
If you are a new marketer and 10,000 emails per month are enough, then prices start at $25 per month. However, that price includes the free features but an unlimited number of sends per day, as opposed to the free plan.
There is a wide variety of pricing options, of course, complete with a pay-as-you-go plan as well, making Sendinblue a good option.
How does Sendinblue Compare as an alternative to Mailchimp?
MAILCHIMP VS SENDINBLUE
BEST FEATURE Ready to use campaign templates Send time optimization and additional testing features
BEST FOR INDUSTRY Agencies, eCommerce Publishers
CONS Not affiliate marketing friendly Slow customer support
PRICE Starts at $17/month Starts at $25/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (300 emails/day)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Email support and API & plugins for the free plan. Paid plans also include phone and chat support (only the first 60 days for the free and Lite plans). The more expensive the plan, the better the support
- Mailchimp vs GetResponse
Up next, I’ve got GetResponse, another email marketing solution and automation tool that could prove to be a great Mailchimp alternative for those who want something affordable and packed with all your favorite things.
Mailchimp alternative tool Getresponse
GetResponse is among the best value-for-money Mailchimp alternatives out there, with many options for customization.
It’s easy to use and gives the option of a full, complete marketing platform.
Secondly, with so many options as far as customization is concerned, it’s very easy for brands to create their unique brand tone and stick to it, rather than try to get things right every time they want to create an email newsletter.
GetResponse offers a very limited free plan (like Mailchimp) where you can use only the basic features for up to 500 subscribers.
GetResponse Features
This alternative is one of the email marketing tools that offer a wide variety of features for those of you interested in exploring this Mailchimp alternative.
So, you’ve got a mobile-responsive email design that will help you maximize your conversion rates, a very powerful and handsome email builder and landing page creator, and plenty of email opt-in forms to help you with lead generation.
What is more, there are all the A/B split testing features you will need, integrations for your favorite apps, advanced segmentation options, and a great lead-nurturing CRM.
Note, though, that not all features are available for all plans.
GetResponse Pricing
GetResponse email service offers a free plan and three paid options.
If you are a small brand with around 1,000 contacts that don’t need too many or too fancy things, then you can choose between a monthly, yearly, or a biannual plan that will cost $17/month, $12.20/month, and $10.40/month respectively.
How does GetResponse compare as a Mailchimp Competitor?
MAILCHIMP VS GETRESPONSE
BEST FEATURE Ready to use campaign templates Rendering email designs across various devices
BEST FOR INDUSTRY Agencies, eCommerce Publishers
CONS Not affiliate marketing friendly No phone support provided
PRICE Starts at $17/month Starts at $17/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (500 contacts only)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support 24/7 Live chat support for paid plans, including the Max plan (custom). Email support, tutorials, and help center provided for all paid plans
- Mailchimp vs Constant Contact
Constant Contact is another popular Mailchimp alternative in this list.
Bonus: If you are looking for alternatives to it, we have cherry-picked the 7 best Constant Contact alternatives just for you!
Mailchimp vs Constant Contact
Constant Contact is not randomly named “The Helpful One,” seeing as their team is constantly trying to educate their users through webinars and courses while working towards making the platform easier to use.
It has plenty of options to power up your efforts, from email templates to learning material and more.
This Mailchimp alternative also offers the option of social media integrations, an app that will sort your contacts into one master list, and event management tools to promote your webinars, conferences, and more easier than ever.
Constant Contact Features
Constant Contact’s features are plenty and easy to use and can guarantee a lift-off for your small-to-medium enterprise.
By using it, you’ll get list-building tools, a great variety of templates and images, all the tools you need for social media sharing and promotions, and plenty of tools to track your open and click-through rates.
What’s more, Constant Contact can provide you with contact management tools and great customer support.
The company also has a separate mobile app that enables you to create beautiful emails, receive notifications, etc.
Constant Contact Pricing
Constant Contact offers two flexible options that can be adjusted to meet a business’s needs.
There is no free plan, though. Nevertheless, this Mailchimp alternative offers a free 60-day trial option with no obligations, as users can cancel their subscription at any point in time.
The paid plan structure is based on the number of contacts you have. It starts at $20/month, and it has the potential of unlimited emails per day.
How does Constant Contact compare as a Mailchimp competitor?
MAILCHIMP VS CONSTANTCONTACT
BEST FEATURE Ready to use campaign templates Event invitations management
BEST FOR INDUSTRY Agencies, eCommerce Government and Education
CONS Not affiliate marketing friendly Not fully fledged SMTP platform
PRICE Starts at $17/month Starts at $20/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (100 contacts only)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers phone, email, and ticket support for both plans.
- Mailchimp vs MailerLite
MailerLite is another MailChimp alternative I decided to present, and it’s a feature-packed software made to help SMEs grow their email list and thrive.
Mailchimp competitor Mailerlite
MailerLite is simple and easy to use, has one of the best sets of email newsletter templates, fantastic customer support, and helps with a bunch of things one would need help with when it comes to designing and implementing all of the strategies your team came up with when it comes to your email marketing campaign.
One of the most helpful things MailerLite can do (albeit not its best feature) is to create PDF brochures that can be shared amongst customers. This helps enhance your marketing efforts.
All in all, MailerLite is perfect for freelancers of all kinds (writers, designers, bloggers, etc.), nonprofits, and, as I’ve already mentioned, SMEs.
MailerLite Features
MailerLite is a feature-packed tool that can help you reach your end goals.
You’ve got your editors, your newsletter templates, a file manager, and a subscription manager that can help you track and trace user activity.
You will also get a landing page builder, pop-ups, and even embeddable web forms. Want to have a separate unsubscribe page? There is a builder for that.
And of course, there are all the classic integrations, email automation tools, and anything one would expect from their email marketing software.
Customer service is strong as well, with a 24/7 agent ready to assist via live chat for Premium plans only. Email support is available on all plans, including the free one.
MailerLite Pricing
MailerLite could be the best value-for-money Mailchimp alternative, besides Moosend, seeing as it can offer plenty of features at a fairly low price. The free plan is similar to Mailchimp (i.e., it has very limited potential). Not to mention customer support is not included in the free plan.
Apart from that, pricing starts at $10/month. MailerLite is one of the Mailchimp alternatives that take the number of subscribers into account when it comes to charging. The free plan allows only 12,000 emails per month and is valid for SMEs with up to 1,000 subscribers.
All in all, MailerLite is a great tool for those who want to send bulk email campaigns with a decent email deliverability rate at a low price.
How does MailerLite compare as a MailChimp alternative?
MAILCHIMP VS MAILERLITE
BEST FEATURE Ready to use campaign templates Email testing across devices
BEST FOR INDUSTRY Agencies, eCommerce Online Media, SMEs
CONS Not affiliate marketing friendly No connection option for a 3rd party CRM platform
PRICE Starts at $17/month Starts at $10/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (up to 12,000 emails per month and limited features)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers email and live support. The premium support feature costs an extra $100/month and includes priority support, an account manager, GDPR advising, migration, and onboarding.
- Mailchimp vs AWeber
This Mailchimp alternative can help you out if you need something that “plays well with others” – i.e., it has plenty of integrations and features like Mailchimp.
Mailchimp alternative: Aweber
AWeber will allow your business to design and personalize your email marketing endeavors and target your audience effectively, each and every time.
Its unique set of features will help you build sustainable and long-lasting relationships with your customers and prospects and boost conversions.
What’s more, there are plenty of integrations for this tool and it can be used easily with eCommerce platforms/software like Magento or Shopify, along with plenty of testing options.
And all that comes at a very nice price.
AWeber Features
AWeber is one of the best choices for email marketing, especially if you’re looking for a Mailchimp alternative to try.
More specifically, it offers the opportunity to use autoresponders, thus helping you maximize user engagement.
Not to mention that they’ve got a pretty decent template library with HTML templates and email marketing analytics to go with your campaigns.
The service also has a mobile app, which makes all features accessible at any point in time. Moreover, this Mailchimp alternative can give you a nice boost when it comes to bulk email campaigns and segmentation options.
There are, of course, more features to use, but what you should keep in mind is that it’s a very nice option for those who need to create engagement in an automated manner and get some insight through its tracking options.
However, as far as we know, importing data using AWeber could potentially be a hassle. This is not this platform’s strong suit.
AWeber Pricing
While AWeber has a free plan, it is pretty restrictive, allowing only up to 500 subscribers and 3,000 email sends/month.
AWeber charges by the subscriber, meaning that as a paid user, you’ll gain access to the full list of features right off the bat. If you’re a small business owner with up to 500 subscribers, prices start at $20 per month.
The platform also offers a quarterly and annual billing option, thus helping you find the one that fits you best. You can also change your billing plan down the line, and AWeber’s customer support will definitely help you out in case you don’t know what to do.
How does AWeber compare as a MailChimp alternative?
MAILCHIMP VS AWEBER
BEST FEATURE Ready to use campaign templates Landing page builder
BEST FOR INDUSTRY Agencies, eCommerce Marketing and Advertising
CONS Not affiliate marketing friendly Not a fully-fledged SMTP platform.
PRICE Starts at $17/month Starts at $20/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (500 subscribers but limited features)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Apart from email and live support, there are also webinars, knowledge base, and video guides available to all pricing options.
- Mailchimp vs Mailjet
Last but not least in our list of Mailchimp alternatives is Mailjet, a tool that has been around for quite some time and is ready and willing to grant the users all the experience, automation, and innovation they may need.
Mailchimp vs Mailjet
Through Mailjet, you can use real-time analytics to track and trace your mailing lists and how your users respond to your emails.
Plus, this Mailchimp competitor offers ease of use, which makes it a very popular choice among beginners, even though some have faced difficulties, as expected.
Mailjet also offers a fairly large number of email templates, even though their templates are branded, when it comes to the free plan.
Which doesn’t exactly look good.
Mailjet Features
Mailjet offers plenty of advanced features to help marketers reach their end goals.
Apart from the classics -email automation, email templates, and tracking tools- this free Mailchimp alternative can give extra knowledge to the user, with their team of delivery experts, who are there to support every customer.
Mailjet also offers the opportunity to track user behavior and compare campaigns to ensure that there is enough data to determine the success or failure of each campaign.
If you need SMS marketing for your marketing endeavors, Mailjet can offer that as well.
Mailjet Pricing
Mailjet’s email marketing platform offers a free plan to cover your needs if you don’t need to send over 200 emails per day or don’t exceed 6,000 emails per month.
Pricing starts at $15, and the sum is billed monthly. The whole model is a “pay-as-you-grow” deal (as they call it on their website): The more emails you need to send per month, the higher the cost.
Of course, not all features are available for all pricing models, with the bigger downside being A/B testing and segmentation being available only for the premium tiers.
How does Mailjet compare as a MailChimp alternative?
MAILCHIMP VS MAILJET
BEST FEATURE Ready to use campaign templates User behavior tracking
BEST FOR INDUSTRY Agencies, eCommerce Internet/SaaS
CONS Not affiliate marketing friendly A/B testing & segmentation are not available for the free version
PRICE Starts at $17/month Starts at $15/month
FREE PLAN/TRIAL Yes (2,000 subscribers but limited features) Yes (for 200 emails per day/6000 emails per month)
CUSTOMER SERVICE Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support Offers phone and email support, as well as a detailed FAQ section. Doesn’t offer live chat.
Frequently Asked Questions (FAQs)
Below you’ll find some of the most frequently asked questions and their answers.
Q1. What Is Mailchimp?
Mailchimp is an email service provider (ESP) that lets you create and send email newsletters to your audience. Among others, the tool sports various lead generation tools to help you build and maintain your email list.
Q2. Is Mailchimp a CRM?
Yes, Mailchimp has a built-in CRM system allowing marketers to collect, organize and interpret customer reports in order to improve campaigns. However, for those having more complex CRM needs, there are integrations available for other known standalone CRM solutions.
Q3. Is Mailchimp HIPAA Compliant?
The answer is no. Mailchimp is not HIPAA compliant. The company will not sign a Business Associate Agreement (BAA). Mailchimp’s terms and conditions clearly mention that customers are responsible for ensuring they comply with regulations like HIPAA.
Q4. How Does Mailchimp Work?
To create emails, you need to access Mailchimp’s email builder, add the elements you want, select the audience you want to receive your campaign, and finally send it. Before sending your campaign, you can test your subject lines and email design for better open rates and conversions.
Q5. Is Mailchimp Free?
Yes, Mailchimp has a free plan allowing up to 2,000 contacts, with 10,000 sends/month and a daily limit of 2,000. However, you only get limited features. Moreover, if you go over the 2,000 contact limit, sending live email campaigns or testing emails is placed on hold until you upgrade.
Q6. Is Mailchimp Still the Best?
Undoubtedly, Mailchimp has built an intuitive platform that has become popular over the years. But, the email marketing scene has grown and now there are various email services offering the same key features as those that Mailchimp offers, with more affordable pricing.
Q7. What Is a Cheaper Alternative to Mailchimp?
There are several cheaper alternatives to Mailchimp, but Moosend is the best solution among them because it offers affordable email marketing that follows the growth of your business and doesn’t deplete your marketing budget.
Q8. What Is the Best Mailchimp Alternative?
There are several great solutions that can be used as alternatives to Mailchimp such as ConvertKit, Omnisend, ActiveCampaign, Campaign Monitor, and Drip, but Moosend is the best solution among them due to its competitive pricing, user-friendliness, and scalability.
Looking for an Affordable & Easy-to-Use Mailchimp Alternative?
While MailChimp is supposed to be the leader amongst email marketing and automation platforms, it can be really pricey, really fast. This is why brands are constantly looking for alternative companies like Mailchimp.
Luckily, good MailChimp alternatives are not too hard to find, with Moosend standing out from the crowd. So why not sign up for a free Moosend account and see for yourself?
Are there any other competitors like Mailchimp that you’ve found to be of use and weren’t included in this article?
If so, don’t hesitate to tell us in the comments and, as per usual, share the knowledge with your favorite marketer.
free email marketing tools
Your content dropped in the search rankings thanks to a new Google update, or maybe your Facebook ads aren’t generating leads like they used to. Either way, one thing is clear: when you don’t own the channels where you reach customers, the ground can always shift beneath you. That’s where email marketing shines.
Maybe you’ve been sending customers emails via bcc in Gmail, and now you’re ready to find a better solution—something actually built for businesses.
Automate your email marketing
Reach your audience
Better often means more expensive, but there’s an entire ecosystem of free email marketing tools available, and they have all the features you’ll need to build out your email marketing (and then some).
We researched and tested dozens of free email marketing apps to find the best ones for a variety of use cases and business types. Here are the seven best free email newsletter services.
The best free email marketing apps
Mailchimp for a growing email marketing program
HubSpot for scalability
MailerLite for advanced email marketers
Moosend for eCommerce businesses
Sendinblue for building automated workflows
Mailjet for collaborating with developers
Zoho Campaigns for the most generous free plan
What to look for in a free email marketing service
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Full-featured email marketing apps and free ones are far from mutually exclusive. There are tons of options that offer flexible subscriber and send thresholds along with the robust features small businesses need—for free. If you’re just getting started or want to try out a few options before committing to a paid plan, you have plenty of choices.
Here’s what we looked for when testing free email marketing software:
The number of subscribers and sends included for free. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your “free” platform isn’t free for very long. We kept this in mind while testing.
Email templates and customization. You shouldn’t have to start your email marketing operation from scratch. The best free options come with at least a few fully-designed and professional templates to get your campaigns started.
Audience segmentation. Success with email relies on being able to deliver the right emails to the right people at the right time. For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose.
Automation. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate email marketing as your efforts scale.
Scalability. Speaking of, the best free email app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go.
Full email marketing features. There are plenty of capable apps designed for one particular type of email (like newsletters, for example), but for our purposes here, we focused on full-featured apps you can use across your email marketing operation.
With those criteria in mind, here are the best free email marketing apps.
Best free email marketing software for growing email marketing programs
Mailchimp
Mailchimp screenshot
One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you’re planning to scale it quickly. The app includes a landing page builder, customer journey mapping, marketing automation, list segmentation, retargeting ads, and even A/B testing—all in its free plan.
An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.
Once you’re ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you’ll never have to switch to another app.
Mailchimp integrates with Zapier, allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list.
Subscribe new Facebook Lead Ad leads to a Mailchimp list
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Facebook Lead Ads, Mailchimp
Facebook Lead Ads + Mailchimp
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Create Mailchimp subscribers from new Typeform responses
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Mailchimp, Typeform
Mailchimp + Typeform
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Add subscribers to Mailchimp for new Google Sheets rows
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Google Sheets, Mailchimp
Google Sheets + Mailchimp
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Mailchimp pricing: Free for up to 2,000 contacts and 10,000 sends per month
If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter.
Best free email marketing software for scalability across teams
HubSpot
HubSpot email editor screenshot
HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2,000 emails per month, over 100 lists, and reporting. When you’re ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.
Included in your 105 lists are 100 static and 5 “active” lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don’t click.
Plus, HubSpot integrates with Zapier, so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.
Copy new lead responses from Facebook Lead Ads to a HubSpot form
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Facebook Lead Ads, HubSpot
Facebook Lead Ads + HubSpot
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Create or update HubSpot contacts from new entries on Typeform
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HubSpot, Typeform
HubSpot + Typeform
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HubSpot pricing: Free for up to 2,000 emails per month, 100 static contact lists, and 5 “active” contact lists
Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing.
Best free email marketing software for advanced email marketers
MailerLite
MailerLite screenshot
MailerLite doesn’t offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.
Your emails can include more than just text and images, too. There’s a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It’s a great way to send interactive emails instead of just digital letters.
Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows. You can create both persistent and one-time segments and view aggregate statistics by segment, too.
Plus, MailerLite integrates with Zapier—meaning you can automate things like adding new MailerLite subscribers from Google Sheets and sending Gumroad customers to MailerLite.
Add subscribers to MailerLite from updated rows on Google Sheets
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Google Sheets, MailerLite Classic
Google Sheets + MailerLite Classic
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Send Gumroad customers to MailerLite
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Gumroad, MailerLite Classic
Gumroad + MailerLite Classic
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MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per month
Best free email marketing software for eCommerce businesses
Moosend
Screenshot of the Moosend editor
Moosend isn’t the most streamlined email marketing app we tested, but it makes up for that with generous allowances on the free plan and powerful segmentation options for eCommerce businesses.
The email builder works as you expect with drag-and-drop functionality to add elements and a rich text editor. Once you connect your eCommerce site, click over to the Revenue Dashboard tab to see an overview of exactly how your email marketing efforts lead to sales.
Compared to other apps we tested, it takes a few extra clicks to build a new segment. But even free users can segment lists by crucial eCommerce dimensions like average order value, subscribers who add a particular product to their cart, total spending, and more. Moosend also includes automation features with its free plan: over a dozen automated “recipes,” including sequences for abandoned carts, upsells, and customer loyalty.
Moosend integrates with Zapier, opening up connections with tons of other apps and automated workflows for things like adding new Moosend subscribers from new leads and verifying email addresses for new Moosend subscribers.
Verify new Moosend subscriber email addresses with QuickEmailVerification
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Filter by Zapier, Moosend, QuickEmailVerification
Filter by Zapier + Moosend + QuickEmailVerification
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Create subscribers on Moosend for new Google Ads leads
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Google Ads, Moosend
Google Ads + Moosend
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Moosend pricing: Free for up to 1,000 subscribers and unlimited emails
Best free email marketing software for building automated workflows
Sendinblue
Sendinblue screenshot
The more you use your email marketing tool, the more you’ll need to rely on automation. And Sendinblue offers a variety of templated automation flows, based on your goals. You can choose your workflow to improve engagement, increase traffic, grow revenue, or build relationships.
Even with this kind of advanced automation, you can get from account setup to actually editing emails in just a few clicks. Once you’re there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor. Then, either send them as email newsletters or use Sendinblue’s automation workflows to send them on a schedule.
You can’t send as many emails at once as you can from other free email marketing tools, but you can manage more contacts and split them into focused lists. Sendinblue also lets you buy pre-paid credits to send more than your daily email limit.
Expand Sendinblue’s capabilities by integrating it with Zapier to automatically create new Sendinblue subscribers from new Google Contacts, Typeform submissions, and more.
Create SendinBlue subscribers from new or updated Google Contacts
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Google Contacts, Sendinblue
Google Contacts + Sendinblue
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Create SendinBlue contacts from new Typeform submissions
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Sendinblue, Typeform
Sendinblue + Typeform
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Sendinblue pricing: Free for up 300 emails per day and unlimited contacts
Best free email marketing software for collaborating with developers
Mailjet
Mailjet screenshot
At first glance, Mailjet is a perfectly capable email marketing service. It offers several dozen fully-designed email templates, the drag-and-drop editor you expect, and support for transactional emails. Its free account is a great way to start your email strategy.
But during setup, Mailjet offers a choice between its Marketer and Developer interfaces. In Developer mode, you can hand-code emails or customize pre-made designs, then create separate versions to A/B test. You can plug Mailjet into your app or eCommerce store and set up transactional emails, too.
If you move to Mailjet’s paid plans, you can add anywhere from five to more than 15 user accounts, so marketers and developers can easily collaborate on your email marketing. Plus, Mailjet integrates with Zapier, so you can do things like automatically send emails to people who complete your Typeform or create Mailjet subscribers from new Facebook lead ads leads.
Create Mailjet subscribers from new leads in Facebook Lead Ads
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Facebook Lead Ads, Mailjet
Facebook Lead Ads + Mailjet
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Send Mailjet emails for new Typeform entries
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Mailjet, Typeform
Mailjet + Typeform
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Mailjet pricing: Free for unlimited contacts and up to 6,000 emails per month
Best free email marketing software to get the most out of your free plan
Zoho Campaigns editor screenshot
Zoho Campaigns offers the most flexible, generous free plan of all the apps we tested. The subscriber and email sending limits aren’t crazy—you get 2,000 contacts and 12,000 sends per month—but the free plan also includes full automation capabilities, robust audience segmentation, and tons of beautifully-designed and professional templates.
The drag-and-drop editor works how you expect and includes support for dynamic content blocks. You can even personalize dynamic blocks based on your customer segments.
When it comes to automation, you’ll choose from autoresponders (one-email triggered sequences) or fully automated workflows. Both are available on the free plan and include several workflow templates to help you build out automations faster. When you create a workflow, you can choose from templates for welcome and onboarding, nurture series, re-engagement, customer retention, eCommerce, and conditional workflows.
When you’re ready to scale, you can connect with any of Zoho’s other apps, so you have a whole suite of tools at your fingertips. You can also connect Zoho Campaigns with thousands of other tools via Zapier, allowing you to automate workflows like adding new form responses to your email lists or verifying subscriber email addresses.
Add/update contacts in Zoho Campaigns for new form submissions in Squarespace
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Squarespace, Zoho Campaigns
Squarespace + Zoho Campaigns
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Verify and unsubscribe invalid email addresses in Zoho Campaigns with Clearout
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Clearout, Filter by Zapier, Zoho Campaigns
Clearout + Filter by Zapier + Zoho Campaigns
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Zoho Campaigns pricing: Free for up to 2,000 contacts, 12,000 emails per month, and 5 users
Automate your email marketing tool
Once you’ve picked your app, here are a few ideas for how to automate your email marketing tool. Then take a look at 4 ways to use marketing automation to grow your business.
Conclusion
Let us know your thoughts in the comment section below.
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