Are you looking for a free email marketing software in the UK?
We’ve got you covered. We’ve put together this guide to help you find the best email marketing software in the UK, and we’ll be updating it as often as we can.
If you have any suggestions or feedback, please leave us a comment below!
Free Email Marketing Software Uk
So, you’ve set your site up with a quality web host. Your product and contact forms are charged up.. all systems are go. Now.. we just need a way to communicate with our subscriber list.
Good news (forget what you heard). Email marketing is incredibly cost-effective, with potentially massive returns on investment.. The Digital Marketing Association estimates an average 4300% ROI for US business.
In this article we’ve researched the best marketing software for small businesses and rated them based on our own experience (infact we use Constant Contact ourselves).
There are minimal start-up costs. It’s increasing in usage. And you have direct contact with your customers, with lots of flexibility in how you craft your message (such as Star Trek memes – hit or miss?)
Repeat to remind: 3-4 visits needed before a first purchase – on average
Converse to convert: more effective than SEO & social media marketing
— See the FAQ section for tips on crafting emails.
Best Email Marketing Platforms (UK) in 2022:
Service Basic Price Landing Page Templates Our Rating Best Offer
- Constant Contact £15/mo 240+ ★★★★★ Check Price
- ConvertKit FREE 30 ★★★★★ Check Price
- Automizy £15.45/mo 11 ★★★★★ Check Price
- Mailchimp FREE 100+ ★★★★★ Check Price
- SendinBlue FREE 60 ★★★★★ Check Price
- Constant Contact: Loved By Small Businesses 💳
Key Specifications:
Full Mobile-Optimization
Email Marketing Automation
Action Blocks, For Integrated Customer Options
Real-Time Tracking Tools to Measure Success
Dynamic Signup Forms & Hundreds of Integrations
60-Day Money-Back Guarantee
constant contact
Visit ConstantContact.com
PROS
98% Email Hit Rate
Lots of Landing Templates
Creations Remain After Trial Expires
CONS
No Free Plan
Few Automation Tools
Pricier Than ConvertKit
Starter Price 1000 Subscriber Price Landing Page Templates Rating
£15/mo £30/mo 240+ ★★★★★
Superb For Small Businesses 🛩️
So you have a cool email hosting provider.. We’re not done yet.
In the ever-quickening space race for the ´best email marketing service´ title, Constant Contact is only a few light-bursts away from ConvertKit.
While ConvertKit is a newer kid on the block, CC has been around since 1995. In that time, they have created very cool unique features, including a unique social media marketing tool, and an event management tool. You get more than just a great email marketing service UK ready for business.
Social Media Marketing Tool #️⃣
That’s right… Constant Contact’s Social Share tool lets you promote your emails via your social media channels, including Facebook, LinkedIn, and Twitter. Schedule your social posts ahead of time, right from your Constant Contact account. The social media Quick Starter Guide gets you started right away with a fast video tutorial.
Action Blocks 🍫
(Yes, that’s a chocolate bar emoji above).. Find AB’s in the builder tab. Create compelling emails stop professional design to get customers to perform
There are different types. Just to name 2:
☑️ Shopify action block – sell items from your Shopify account directly in emails
☑️ Eventbrite action block – let customers buy tickets for events directly from emails
60-day Free Trial 📅
A cool win-win – figure out whether Constant Contact is for you. Create as many campaigns as you like. Try out the Action Blocks. And whenever you choose to become a customer – if you do – what you have created in the trial will be available for use.
You’re limited to 100 unique contacts. CC recommends that you try this out with your close friends or colleagues, to gather honest critique on your campaign skills.
A no-cost practice opportunity.
- ConvertKit: Advanced Tools To Skyrocket Creators 🚀
Key Specifications
Create Landing Pages
Organize Audiences Using Evergreen Tags
Visual Automation Tools
Over 80 Integrated 3rd-Party Tools
Easy-To-Embed Customizable Forms
30-Day Money-Back Guarantee
Convertkit
Visit ConvertKit.com
PROS
Fast & Efficient
Creator Oriented
Great Features On All Plans
CONS
Only 30 Templates
Support Not 24/7
No Phone Support
Starter Price 1000 Subscriber Price Landing Page Templates Rating
FREE £24.89/mo 30 ★★★★★
Advanced Features – Even On the Free Plan 🆓
For the money, you get an immense host of features to promote your online business idea – with excellent options. That’s true even on the free plan: up to 500 subscribers, unlimited traffic, over 30 premium landing templates, an unlimited number of signup forms/customizable CTAs, email broadcasts, and the subscriber tagging feature.
Top Tip: You won’t get the integration tools on this plan.
Get Every Advanced Feature On the Next Plan Up 👍
ConvertKit doesn’t mess around with lots of fiddly tiers that all look roughly the same… No, it’s very cut-and-dry. Even if you try it out for free, you get great starter features that can serve many creators well
There is no time limit on the free plan. But price points increase based on how many subscribers you want to be able to manage on your list. Whatever number you choose, you gain free migrations, reporting tools, visual automation funnels, automated email sequences – to name a few..
Scotty, that’s a lot of fire power.
But, Direct Support Is Limited 📵
Customer support is available 7 days a week, 6 a.m. to 6 p.m. EST. Unfortunately, they do not offer phone support, but you can directly email them at help [at] convertkit.com or support [at] convertkit.com.. Alternatively, grab help in the automated chat account window.
- Automizy: Fast Automations 🤖
Key Specifications:
AI-Aided A/B Split-Testing Data
Visual Automation Builder
Interest Tagging
Drag-and-Drop Email Editor
Integrate: Zapier, Natives, Public API
60-Day Money-Back Guarantee
Automizy
Visit Automizy.com
PROS
14 Days Completely Free
Great Automation Tools
Very Cheap Starter Plan
CONS
Support Not 24/7
No Free Trial
No In-Person Training
Starter Price 1000 Subscriber Price Landing Page Templates Rating
£15.45/mo £24.89/mo 11 ★★★★★
Automation Features ⚙️
Another relative newcomer. This stellar email marketing service is making strong headway.. As the name suggests, you’ll find powerful automated workflow features that connect your marketing channels efficiently.
The Automation Builder looks like a workflow diagram. Connect a visual “blocks” of actions. Arrange a flow system for them, based on link clicks, what email has been sent, and so on. Overall great system – the visuals of a cool web design software combined with the power of systemization.
Easy Drag-And-Drop Editor 💧
To be fair, everything in Automizy is click and drag-and-drop.. Whether you are creating action blocks or setting up the design for a signup form, the system is very visual and intuitive in that way.
No programming is needed. Just drag blocks of information on to your email template, and click away – to edit text and the arrangement. Very hands-on and fast.
Track Results 💹
You can’t optimize what you don’t measure. Likewise, the hallmark of a top-tier email marketing service is the ability to track your results.
There is a full range of analytics available for you to measure your success and errors:
☑️ Email performance metrics
☑️ Campaign analytics
☑️ Automation analytics
☑️ Form analytics
- Mailchimp: For Growing Businesses 🦍
Key Specifications:
A/B Testing
Contact Segmentation
Tagging & Tracking Tools
Service & App Integrations
Easy-To-Embed Customizable Forms
Time-Zone Based Sending
mailchimp
Visit Mailchimp.com
PROS
Very Advanced Features On Higher Plans
24/Support (Except On Free Plan)
Fast & Efficient
CONS
Privacy Policy Disclosures Required
Very Expensive Advanced Features
Phone Support Only On Costly Premium Plan
Starter Price 1000 Subscriber Price Landing Page Templates Rating
FREE £8.58/mo 100+ ★★★★★
Very Advanced Features For Growing Businesses 🗿
Segmentation tools let you organize contact information. Base it on single conditions or up to 5, incorporating positive and negative relationships – so that every contact choice is optimized for every campaign. Target audiences based on activity levels for a chosen workflow (completed, not completed, unopened, etc).
MC has many customisations. Very handy for growing businesses who need to sharpen the razor’s edge.
Advanced Features Expensive 💸
It should be said that MailChimp has been around for a long while and offers a very competitive set of advanced features. However, unlike ConvertKit, to access them you have to pay a steep price that is not based on the number of subscribers.
This starts at £250/month, after which the service will give you additional options – such as advanced segmentation, phone support, and multivariate testing.
Must Disclose Privacy Policy 🤫
Some people have gone off MailChimp due to the need for privacy policy disclosures. It’s up to you to make sure that your mailing list and newsletter activities are compliant with EU/Swiss Privacy Shield laws. For those located in the UK, you must make it very clear that you keep all data you collect private.
Can get a bit complicated, but here is a guide that runs you through the process.
- SendinBlue: Budgeter’s Choice 👓
Key Specifications:
Landing Page Builder
A/B Split Testing Automations
Automation Tools to Track Relationship Progress
Over 100 Integrated 3rd-Party Tools e.g. Integromat
SMS Marketing
Workflow Editor
sendinblue
Visit SendinBlue.com
PROS
60 Landing Templates
Mobile-Responsive
Generous Free Plan
CONS
No Money-Back Guarantee
Landing Builder Only On Highest Plans
Advanced Tools Generally Only On Highest Plans
Starter Price 1000 Subscriber Price Landing Page Templates Rating
FREE FREE 60 ★★★★★
*Coronavirus Offer – 1000 Emails 📧
Normally, SendinBlue offers 300 emails a day on the free plan.
In what the review team considers a sign of good customer service, they have offered to more than triple this – to 1000 per day – in recognition of the challenges people are facing as a result of the coronavirus.
Generous Free Plan – Unlimited Contacts 🔄
You have to settle for a lack of advanced features on the free plan, which is pretty much the trend with every premium email marketing service tool.
Where SendinBlue stands out – in its selling-point – is that it doesn’t price plans based on the number of contacts. This is very unusual, and almost means you have unlimited contacts. You have to keep the total number of emails that you send per month at 300, however. This naturally limits contacts.
SMS Marketing 📲
To be a top email marketing service UK – or elsewhere for that matter – you need to do more than email marketing.
SBA allows you to promote time-sensitive, promotional events by sending bulk SMS marketing campaigns to contact lists in your database who have provided their number. SendInBlue also ranked number 1 on our Mailchimp alternatives list!
Personalize your messages based on segmentations. And figure out your success by looking at key engagement metrics.. Possibly the best cheap email marketing service UK wide.
- Active Campaign: Seller’s/Manager’s Choice 👨💼
Key Specifications:
14-Day Trial
270+ Integrations
Create Powerful Marketing Funnels
Messaging Capabilities
Impressive Marketing & Sales CRM Features
Easy-To-Embed Customizable Forms
ActiveCampaign
Visit ActiveCampaign.com
PROS
Live-Chat Support
In-Person Training
Highly Advanced Sales Features
CONS
No Free Plan
No Phone Support
Expensive For Advanced Features
Starter Price 1000 Subscriber Price Landing Page Templates Rating
FREE £14.59/mo 100+ ★★★★★
Awesome Support For Training & Troubleshooting 📟
Because Active Campaign focuses on the selling side of marketing so intensely, they have invested in a strong support and training infrastructure.
As a starting caveat, there is no phone support.. However, you get very close assistance with implementing Active Campaign’s highly advanced tools.
Choose from a knowledge base, email, and a live chat window – note that AC is the only top email marketing tool, so far on this list, that offers live chat – to get your answers hot and freshly delivered to your doorstep, when needed.
Sales CRM Automations 🎰
Active Campaign exemplifies the email marketing tool that is much more than an awesome email marketing service.
Create systems that are integrated with your sales team, for example when a new contact subscribes using a form, a campaign will be sent out and your sales team can also be notified automatically.
Put together sales-oriented workflows, such as triggering a task for a particular team member if interest is made in a particular product of a particular value. For example, client interest might trigger the team member to call that customer.
Powerful Organization 🏢
You’ll probably have the best in dedicated hosting if you’re thinking of AC. That is, high traffic. For big or medium-sized companies with lots of contacts and tasks to manage, Active Campaign has great visual structures to make sense of the madness.
Slide around cards – containing practical pieces of information – and look at your whole process at a glance. Ensure nothing slips by you.
- Aweber: Huge Resources, Terrific Support 📞
Key Specifications:
6000 Stock Images
High Deliverability Rate
All Features Available On Paid Plans
Live Chat Support
Phone Support Mon-Fri, EST Times
30-Day Money-Back Guarantee
Aweber
Visit Aweber.com
PROS
Drag-and-Drop Builder
Whooping 700+ Templates
Tons of Integrations
CONS
Support Not 24/7
No Phone Support
Some Outdated Templates
Starter Price 1000 Subscriber Price Landing Page Templates Rating
FREE £24.89/mo 30 ★★★★★
Solid Support – With Live Chat ☎️
Aweber joins the short list of heavyweight email marketing service tools with support. It also joins the even shorter list of great email marketing services that also have the line chat function.
Oftentimes, the sort of help you want out of your email marketing client is something specific. Being able to quickly get an answer from a real person is incredibly valuable.
Note that operation times are Monday to Friday, 5 to 8 p.m. EST.. That said, stand-up support.
Incredible number of email templates 🗒️
No other email client comes close here. Sure, some of the templates look a little bit outdated. However, everything is customizable with drag-and-drop simplicity. So, there’s no problem with tweaking things to suit yourself
While the advanced features have an upper limit compared to some of the most advanced marketing clients, AW offers a large variety of pre-made design customisations. Quickly alter the look of your emails.
99% Deliverability Rate 🦅
Email deliverability rates have to do with a measure of if a sent email reaches the target inbox – or if it bounces back or is sent to the spam box.
It’s important to have a good delivery rate as this might affect your reputation. More than this, you just want to be able to reach your target audience. In fact, 1 out of 5 emails never reaches the target inbox. According to Aweber, they have a deliverability rate of 99%, which is phenomenal.
- MailerLite: The Essentialist’s Tool 👙
Key Specifications:
100+ Design Templates
Tracking & Tagging Tools
Landing Page Builder
Drag & Drop – No Coding – Editor
Segmentations
Auto-Resends & Automations
Mailer Lite
Visit MailerLite.com
PROS
Very Simple
Multiple-Languages Compatible
Good Selection of Minimalist Templates
CONS
Not Super Advanced
Basic Analytics Features
To Basic For Growing Businesses
Starter Price 1000 Subscriber Price Landing Page Templates Rating
FREE £8.58/mo 100+ ★★★★★
The Essentialist’s Tool 🧰
We’ve mentioned Seth Godin twice now and counting. Let’s see what number we can get to – this is prescient, considering that he is a monster of the minimalist email marketing. A contender for greatest cheap email marketing service – for sure.
If you want to keep things simple, it’s all in the name, lite. The editor is drag-and-drop, making constructing a form super simple. Despite that, you can still find automation, pop-up tools, survey tools, and there is a landing page builder. Create eCom campaigns, use tags, and segmentations.
All-in-all, there’s a lot of power in this machine.
Related Read: Best Survey Sites UK
Free 1000 subscriber Plan 😮
The review team is always shocked when we see this, as the standard number of subscribers is typically 500. Get permission to email 1000 contacts with MailerLite – for free. You will be given a limit of 12,000 emails per month.
What’s more, they offer live chat and email support 24/7. What we also like is that – the moment you step onto a premium plan – almost every feature is available on any paid tier.
Track your results 📊
A critical piece of capability needed for successful email marketing campaigns.
You are welcomed with an analytics panel that uses various visuals such as pie charts. Using it, you can see how many people clicked your email, how many are subscribed, and the total number of emails sent.
- HubSpot: A Company Favourite 🖱️
Key Specifications:
Certified Premier Google Partner
Possibly Most Highly-Integrated CRM Available
Incorporate Zapier, Shopify, Salesforce, & Many More
Hubspot Marketing
Link to Locations of Specific Services
Optimized To Flow Well WIth Sales Processes
HubSpot
Visit HubSpot.com
PROS
Available Completely Free
Good for Beginner/Mid-Market Companies
Great for Tracking Deals & Agents
CONS
No Tried-And-Tested (New-ish)
There Are More Advanced Alternatives
Inflexible For Very Complex Sales Processes
Starter Price 1000 Subscriber Price Landing Page Templates Rating
FREE £25.75/mo 100+ ★★★★★
Free CRM Sales Tools 🤲
CRM is short for “customer relationship management.” These sales tools are designed to give your customers an extra level of service and value.
Hubspot are following their own lead. Even if you don’t have any paid dealings with the company, they claim you the CRM will be available for free forever.
What’s more, it allows unlimited uses for free, allowing you to add your entire marketing team.
Real-Time Customer Interaction Insights 📈
The CRM has an automatic tracking of customer interactions. It gathers data into the behavior of your customers, giving you clues of when to take action or when to wait.
Use the Outlook and Gmail extensions to easily track the number of emails that are opened and clicked. You can do this in real-time. If you get the free version of this CRM, this shows only the first 7 Days of tracked website analytics.
100+ Super Professional Templates 💯
Grab a plethora of templates, organized into categories. Find everything from monthly marketing reporting templates, to templates for advertising, branding,, agencies, course, and calls to action.
- GetResponse: Personal Branding Champion 📛
Key Specifications:
Create Landing Pages
Set Up Webinars
Lots of Integrations
Drag & Drop Editor & Auto Funnels
RSS/Blog-to-Email Functional
A/B Split Testing & Perfect Timing Tool
GetResponse
Visit GetResponse.com
PROS
Very Intuitive
Free Month Trial
Good Pricing
CONS
No Webinar for Basic Plan
Some Old Templates Not Mobile Responsive
Some functions not available in North America
Starter Price 1000 Subscriber Price Landing Page Templates Rating
£12.88/mo £12.88/mo 36+ ★★★★★
Webinars 👨🎤
This is generally useful in lead generation. Just make sure you have an awesome wordpress host running that landing page.
Sell a product – with a time limit to the window. Give your audience a taste of a course. Offer paid subscribers a promised live session. This is not available on the basic plan, but you can host up to 100 participants next plan up.. This jumps to 300 on the Professional Plan and the upper limit is 500 on the Enterprise Plan.
If you want to stick to the basic plan, buy this functionality for an additional cost.
Squeeze Pages 📃
The landing page creator, also known as the “squeeze page” creator, lets you generate pages where visitors can submit contact information into data capture forms.
There’s a good range of functionalities here, with the option to test out conversion rates in real-time, though the actual building interface is not particularly smooth.
Related Read: Best Secure Email
UK Email Marketing Buying Guide
Winners By Category 🥈
Emails not Ending Up in Spam Folder 📁
Go with ConvertKit or Aweber – 98.2% & 99% respectively..
(CK even published this figure in a December 2019 report – “deliverability rate”).
Personalized Bulk Email Campaigns 💪🏽
Avoid the bulk hassle with Constant Contact and Active Campaign.
Price 💰
Best free email marketing service…? Send up to a 1000 emails daily – for free – with SendinBlue, Hubspot, or MailerLite.
UK Email Marketing Service FAQs
No-Nonsense Lightning-Round 🌩️
How Do I Bulk Mail? 😰
Bulk MailBulk mails are good for special promos, sending info to customers, and promoting webinars/new products:
☑️ Choose your email editor
☑️ Create a campaign
☑️ Preview on several devices
☑️ Set a target audience of many subscribers (bulk)
☑️ Check before sending
☑️ Wallah – make sure to personalize the email (subject line, custom fields, etc)
What Is the Best Free Email Marketing Service? 🔝
Website Email MarketingHere, at Hosting Data, we’re experts in free stuff – free attention, awesome free web host connects.. You get the idea…
Before making this recommendation, we feel obliged to mention that just about any premium/paid service will get you closer to where you want to be business-wise.
So… Don’t be a cheapskate when it comes to your business.
ConvertKit ranks as our overall best free email marketing service – with SendinBlue at its heels, especially with the coronavirus special.
Do I Need a Website for Email Marketing? 💻
Not at all; not a website, not even a website builder:
☑️ Standalone landing pages hosted by the email client
☑️ Send visitors to social media pages
☑️ Do regular newsletter updates
☑️ Deliver content direct to inboxes, along with optimized sales integrations
☑️ Generally keep subscribers engaged!
How Can I Make My Email List Grow Faster? 🚄
Read Seth Godin’s newsletters.. Okay, we’re being half-serious. Point is, learn from the best what works.. There are copywriting courses out there.
Tips:
☑️ Split-test signup forms
☑️ Do contests and giveaways
☑️ Offer discount deals
☑️ Make sure you’re using contact forms
☑️ Offer upgrades to content
☑️ Use social proof
☑️ Use exit popups
☑️ Make better content!
Conclusion 👇
Pick One, Try it Out.
And that’s all.
ConvertKit is the most well-rounded client – and maybe the top cheap email marketing service UK wide around.. Still, there are lots of niche alternatives, depending on your business size, budget, and customization needs.
If unsure, go for one with a long trial period and see how it plays out. Making mistakes – and experimentation – is definitely part of the learning curve.
best free email marketing software
If you’ve just started a new business or you’re looking for a different email marketing platform, taking a look at some free email marketing services will save you valuable time and money!
Email marketing still continues to drive a huge ROI plus there is a plethora of email marketing solutions that are free to use, hence you can reach and engage your audience with no upfront investment!
Get ready because now we’ll dive into the best free email marketing services you can find out there.
Top Free Email Marketing Services: Comparison Table
If you are pressed on time and just want a quick but insightful overview of the best free email marketing solutions, here’s the complete comparison table!
free email marketing services
When it comes to choosing the right free service, there are some key things to consider:
See if they provide you with unlimited email campaigns or not.
Check the number of subscribers you can email.
Take a look at the features included in the free version/trial.
Getting a free service doesn’t mean that it’s a bad service, just limited (regarding time or email sending). Before you decide which tool you’ll use, though, you need to think about what happens when you outgrow the free plan.
To help you out, today we’ll see some of the best email marketing services you can get for free. Plus, what they offer if you decide to get the paid version.
- Moosend
moosend free email marketing services
Free Plan/Trial: Unlimited emails/month for 1,000 subscribers (30-day free trial)
Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies
Unique feature: Drag-and-drop email template builder
Moosend is among the top email marketing and marketing automation services that let you create elegant email marketing campaigns, automate your marketing efforts, and boost your lead generation. With a variety of responsive email newsletter templates, which you can use on the free version, the drag-n-drop email builder will allow you to become a creation pro without any technical expertise.
Apart from the unlimited email campaigns, Moosend also lets you try its marketing automation workflows and powerful segmentation features for free to see how you can boost your open rates and conversions.
Your free Moosend account also lets you test the advanced reporting and analytics feature to track your campaign performance. On top of that, you can take the online form builder and landing page editor for a free spin to see how you can increase your subscriber count effortlessly.
Overall, Moosend’s platform is an excellent option for new businesses and marketers that want to send unlimited email campaigns for up to 1,000 subscribers. You can also check the workflow, landing page, and form builders yourself by creating a free account.
Moosend Features
Email newsletter templates you can fully customize
Drag-n-drop builder to easily create your campaigns
Marketing automation to simplify tedious tasks
Email list segmentation to maintain list hygiene
Online forms to increase your lead generation
Real-time reporting and analytics to monitor performance
Integrations to streamline your marketing efforts
Moosend Pricing
Moosend has paid plans starting at $9/month and will give you access to all unique features, including the form and landing page builders, the SMTP server, segmentation, reporting, and more. You can sign up for a free Moosend account and get unlimited emails for up to 1,000 contacts.
- HubSpot
free email platform Hubspot
Free Plan/Trial: 2,000 emails/month
Best for: SMBs, SaaS, Agencies
Unique feature: Free CRM
If you want a free email marketing tool to fuel your entire marketing funnel, HubSpot is the one for you. The tool is an all-in-one growth platform that helps you grow and scale your business.
What’s interesting about HubSpot’s free email marketing software is that it comes with many other marketing tools that make your email marketing all the more powerful. HubSpot is known for its CRM and powerful marketing automation platform designed to give you insight into your audience and how your marketing efforts influence them.
Apart from the CRM, you also get beautiful newsletter signup forms to capture leads, a customizable landing page builder, social media, Facebook ads management, and more. On top of all the optimization, the free plan will give you access to analytics tools to improve your strategy.
All in all, HubSpot is among the best free email marketing services to increase your lead generation, manage your lists, and ensure your email deliverability, despite its quite restrictive monthly email sending limit.
HubSpot Features
Subscription forms to capture your leads
Contact management features
Facebook, Instagram, Google, and LinkedIn ads
Reporting and conversion analytics
Landing page builder to boost conversions
HubSpot Pricing
HubSpot’s free plan is ideal for small business owners who want all the tools to start email marketing. For more, paid plans start at $50/month, giving you form follow-up emails, email health insights, and upgraded functionality.
- Sendinblue
free email marketing tool sendinblue
Free Plan/Trial: 9,000 emails/month (300/day) for unlimited subscribers
Best for: eCommerce, Publishers, Agencies
Unique feature: SMS personalization features
Sendinblue is a free email marketing platform that started as a transactional email platform and then expanded its reach into email marketing and marketing automation. The tool will give you access to a drag-n-drop builder to customize your email templates and create your newsletters.
While the template library isn’t rich, Sendinblue is great if you need mobile-responsive campaigns. Apart from its email creation abilities, the free email newsletter service equips you with SMS marketing features to engage with mobile users.
Email and SMS personalization are also available on the free plan, along with various segmentation options to manage your contact list more easily. Marketing automation is also included in the free plan. You can create workflows with the workflow editor, but you can only target up to 2,000 contacts.
Overall, Sendinblue is a great email marketing tool with SMS marketing options and a good sender score. However, you should keep in mind that your email campaigns will include the Sendinblue logo.
Sendinblue Features
Mobile-friendly newsletter campaigns
SMS marketing personalization for targeted messages
Advanced segmentation options to group subscribers
Contact lists and details to keep your contacts organized
Send transactional emails and SMS sending
Online form builder to boost lead generation
Sendinblue Pricing
Sendinblue’s free plan has all the necessary features you need but with a strict daily email sending limit of 300. Paid plans start at $25/month, offering A/B testing tools and more advanced features.
- MailerLite
Mailerlite free email marketing services
Free Plan/Trial: 12,000 emails/month for 1,000 subscribers
Best for: Creatives, Bloggers, SMBs, NPOs
Unique feature: A/B Testing features
Another unique platform in our free email marketing services list is MailerLite. The platform has a simple UI and a user-friendly drag-and-drop editor to take the hassle out of creating email campaigns even if you have limited experience.
Furthermore, what makes MailerLite a great free option for creatives and bloggers is the rich text editor and the built-in photo editing feature to create newsletter images that represent your brand.
Apart from email marketing, the free version will give you access to email automation features, including advanced segmentation, contact tagging, and its famous A/B testing tools. Reporting and analytics are, of course, part of the free version, giving you email campaign reports and surveys.
In general, MailerLite’s free email marketing service is simple and straightforward for beginners who want to grow their list and send their first email campaign, especially if they don’t mind the platform’s logo.
MailerLite Features
Unsubscribe page builder
Built-in photo editing to make attractive emails
Subscriber management to keep your lists clean
A/B split testing to find which elements perform better
Reporting and survey to track your email performance
MailerLite Pricing
Mailerlite is among the best free email marketing services you can get to reach your audience. The platform offers subscriber-based paid options starting at $10/month, and you get access to additional features like promotion popups and delivery by time zone.
- Mailchimp
Mailchimp email marketing software
Free Plan/Trial: 10,000 emails/month for 2,000 subscribers
Best for: eCommerce, Publishers
Unique feature: Behavioral targeting tools
Mailchimp is one of those free email marketing services that are too popular to miss. The platform will equip you with basic email newsletter templates, A/B testing, and even a built-in CRM to help out with your venture.
When it comes to creating emails, Mailchimp has a Creative Assistant that resizes your designs based on your brand. If you rely heavily on visuals, Mailchimp also gives you access to its content studio to store photos, graphics, and more.
What’s more, Mailchimp’s behavioral tagging will help you create targeted marketing campaigns like abandoned cart emails. Website engagement is also something Mailchimp offers in the free plan, allowing you to monitor site views.
Overall, Mailchimp’s free newsletter service can benefit your first email marketing endeavors. Nevertheless, like some of the other free Mailchimp alternatives in this list, you can’t get rid of the branded footer.
Mailchimp Features
List management tools to keep your contacts organized
Behavioral targeting for more relevant email content
Basic email newsletter templates to get started
Integrations with popular apps including Gmail
Single-step automation
Mailchimp Pricing
The platform’s free plan will give you access to some great features to get started. For more, Mailchimp’s pricing starts at $17, offering social post scheduling and retargeting ads.
- MailJet
Mailjet email marketing service
Free Plan/Trial: 6,000 emails/month (200/day) for unlimited subscribers
Best for: SMEs, eCommerce, Enterprises
Unique feature: SMTP relay service
MailJet is a platform that started as a transactional email service. Later, it evolved into an email marketing platform with advanced email marketing tools, APIs, and Webhooks. MailJet is one of the free email marketing services that provide a “pay as you grow” pricing model that can be pretty beneficial if you’re low on budget.
The email service’s drag-n-drop email builder is easy-to-use, while the basic segmentation features will help you create more personalized email campaigns for your target audience. Furthermore, MailJet lets you collaborate on emails with your teammates, allowing you to update numerous elements simultaneously.
Now, as far as customer support is concerned, this free email marketing tool doesn’t offer online customer support for their free plan. Despite the lack of an online support team, MailJet’s free version makes newsletter design easier, offering you basic automation tools to get started.
Mailjet Features
Store unlimited contacts details
Email campaign co-creation
Reporting and advanced email stats
SMTP relay service
Mailjet Pricing
MailJet’s free plan might be a bit limited compared to the other free email marketing services. For extra features and online customer support, the platform offers three tiers starting at $9.65/month.
- SendPulse
SendPulse free email tool
Free Plan/Trial: 15,000 email/month for 500 subscribers
Best for: eCommerce, SMEs
Unique feature: Resend to non-openers
If you want to go multi-channel fast and easy and have all the tools for that (mostly) available, then you’re looking at the right free email marketing tool, as you can get more than just… well, email marketing tools.
SendPulse offers options for SMS marketing, Viber marketing, transactional emails, and so on. But, is everything you may need to be included in this free email marketing tool? Well, its features are pretty versatile and useful for a variety of industries, giving you the ability to create beautiful campaigns using Sendpulse’s responsive email templates and email automation features.
The free email marketing tool lets you personalize your campaigns to create more targeted welcome emails, re-engagement campaigns and more. Finally, Sendpulse’s unique features allow you to target your non-openers and boost your open rates.
SendPulse Features
HTML editor
Web push notifications
Segmentation and personalization
Integrations with eCommerce platforms like Shopify and Woocommerce
SendPulse Pricing
Sendpulse’s free plan will give you a generous number of email sends per month but to a small number of subscribers. To send more, you need a paid plan, starting at about $8,5/month.
- EmailOctopus
EmailOctopus email marketing software
Free Plan/Trial: 10,000 emails/month for 2,500 subscribers
Best for: SMEs, eCommerce, NPOs
Unique feature: Easy-to-use Editor
What started as a feature of Amazon’s SES service, EmailOctopus, has proven to be one of the best free email marketing services with the easiest-to-use email builder and clean UI. While EmailOctopus doesn’t have many features, it’s pretty nice for an email marketing tool that just started as an independent service.
Email list management is also pretty easy to grasp, allowing you to add fields, import, and export your lists in a breeze. The free version will equip you with the necessary segmentation and personalization features to send better email content that speaks to your audience.
Overall, EmailOctopus has some great tools that are ideal for beginners who need basic customer support and don’t mind the branding.
EmailOctopus Features
Statistics stored for 30 days
Drag-n-drop email editor
Basic customer support
Email list management
EmailOctopus Pricing
Simplicity is the best thing you get from EmailOctopus’ free plan. To get free control of your email design and priority support, you’ll need to upgrade to a paid plan starting at $24/month.
- Benchmark Email
email marketing free software Benchmark
Free Plan/Trial: 250 emails/month for unlimited contacts
Best for: SMBs, Bloggers, Agencies
Unique feature: Live engagement reports
Benchmark is an SMB-loving program and a worthy free Constant Contact alternative. It is one of those free email marketing services with a strong presence in more than fifteen countries.
This tool is straightforward. Super-simple, one would argue. But simple doesn’t mean bad, and indeed, Benchmark’s free email marketing tool is quite well-known out there. The intuitive and easy-to-use email editor will save you valuable time, while the responsive templates will also display nicely.
Apart from email marketing, Benchmark Email will give you access to simple lead generation, basic reporting, and a lite version of its marketing automation features to get you started. Overall, Benchmark Email is an excellent free email marketing option to learn the ropes and create your first email drip campaigns.
Benchmark Email Features
Basic drip campaigns and signup forms
Live engagement reports
Email delivery management tools
Polls and surveys
Benchmark Email Pricing
Benchmark is a great free service to get you started, but it’s a bit limited. To unlock the more advanced features of the platform, Benchmark Email offers two paid options starting at $15/month.
- CleverReach
CleverReach email marketing services
Free Plan/Trial: 1,000 emails/month for 250 subscribers
Best for: B2B, SMBs, eCommerce
Unique feature: Reminder emails and autoresponders
CleverReach is among those free email marketing services that started as something else. In this case, the tool is a technology service provider for email marketing that has come to be one of the free email marketing tools to talk about.
But is CleverReach as clever as it claims to be when it comes to its free email tools? Well, CleverReach earns points for its clean and straightforward UI and short learning curve. While the drag-n-drop builder is fairly easy to use, there’s still some room for improvement.
The free tool also allows you to connect your CMS, CRM, and shop systems via the CleverReach Plugins. Among others, you can benefit from the service’s reminder emails to give your webinars and other reminder-needing events a boost.
CleverReach Features
Plugins such as Shopware, WordPress, and Salesforce
View unsubscribes from contact list
Import HTML campaign
Automated reminder emails
CleverReach Pricing
CleverReach’s free plan is great for beginners who don’t need many features. Paid plans start at $20, giving you access to autoresponders, removing ads, and lifting your email marketing automation limitations.
Looking For A Free Email Marketing Service To Scale Your Business?
Selecting the email marketing service that suits you best shouldn’t be a tedious or complex process.
To succeed, you need a tool that offers liberty and adequate features, without any hidden charges. Moreover, it should be easy to master and ideally provide features that have a definite impact on the success of your campaigns, such as A/B testing.
Don’t forget to look at its pricing as a whole as well! Once you outgrow the free plan, you’ll need a trustworthy with tested functionality that doesn’t break the bank!
If you’ve made up your mind and want to give Moosend a try, just register for a free account and see for yourself what our platform can do.
Frequently Asked Questions (FAQ)
Here are the most frequently asked questions we’ve been getting in regards to free email marketing software.
Q1. How Can I Send Unlimited Emails for Free?
Based on the tool you select, it’s possible to send a large number of emails even with their free plan/trial. In case you want unlimited free emails for a month, Moosend is the best tool for the job.
Q2. What Features Do I Need to Get Started?
To start your email marketing efforts without compromising, you should opt for a free plan/trial that includes a rich email template library, various different personalization options, the ability to segment your audience, A/B testing for your subject lines and campaigns, and finally, subscription forms to grow your list.
Conclusion
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