Discover the Best Email Marketing Tools for 2017
If you’re looking for the best email marketing tools to help you stay ahead of your competition, it’s time to get familiar with these 12 tools. From growing your list and sending out emails to tracking results and measuring the success of your campaigns, these free email marketing tools will help you grow your business.
We’ve included a wide range of options so you can find the best option for your business needs. Whether you’re just starting out or already have a large list, there’s something here for everyone!
Free Email Marketing Tools 2017
Free doesn’t have to mean crap.
Not even when it comes to email marketing software.
Sure, your email list is valuable. 4,000% ROI-level valuable. But, that doesn’t mean every tool you use to execute an email strategy needs to be expensive.
In fact, there are tons of free options out there, and they don’t even entail accepting compromises just to get work done.
In this post, we’ll round up the best free email tools you should consider using. Then, we’ll show you how to build an entire workflow using free resources.
Whether you’re operating on a shoestring budget, or just need a gadget or two to tackle certain tasks, you’re sure to find something you can use.
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The Best Free Email Marketing Software Tools You Should Use via @CoSchedule
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Introducing the Email Subject Line Tester
You get one chance to write the perfect subject line for your email.
Of course, there’s no way to be sure how it’ll perform until you hit “send.”
But, wouldn’t be great if you could tilt the odds in your favor?
That’s where our Email Subject Line Tester comes in. It’s the best way to:
Optimize subject lines: Understand which elements to adjust for best performance.
Do better subject line A/B tests: Test multiple options, choose your best scores, and repeat.
Improve open rates: 33% of recipients open emails based on the subject line. Test yours to make sure you’re getting as many opens as possible.
Give it a spin now and start optimizing every subject line you write (before sending it to your list).
Try the Email Subject Line Tester
Try the new Email Subject Line Tester from @CoSchedule
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All 28 Email Marketing Tools This Post Will Cover
You might just want a roundup of all the tools mentioned here. In that case, browse through this list and pick out what you need.
Free Email Planning and Research Tools
Before you get started creating email content, you have some legwork to do. Here are a few resources to help you plan.
Free Email Marketing Calendar Template: We’ve included one in this post to help plan all your send dates.
Feedly: One of the best RSS reader apps out there. Follow sources in your industry and surface the best content to share with your audience.
Scope: Curious to know how a cool-looking email was coded? Use Scope to dissect it and see what you can learn.
Try these free email planning and research tools
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Three Free Email Planning Tools
Free Email Writing Tools
Writing email copy isn’t easy. Neither is dealing with shame after sending an email with a spelling error. Tips the odds for success in your favor with a couple free editing tools.
Grammarly: There’s nothing worse than sending an email to your entire list with a typo. Use Grammarly to catch them before you hit publish.
Hemingway: Is your email copy clear and conversational? Use Hemingway to analyze your writing and make sure it’s easy to read.
Write flawless emails with these free editing tools
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Free Email Writing and Editing Tools
Free Email Design Tools
Most email service providers make it easy to create designed emails using WYSIWYG editors and templates. If you prefer to hard code your own emails, though, there are free tools out there to help.
BEE Free Responsive Email Builder: This responsive email builder lets you design email newsletters, and then deliver them with whichever service you prefer.
Free HTML email template roundup from Colorlib: If you need HTML email templates, you’ll likely find several useful options amongst this enormous roundup.
HTML to Text Email Converter: Plain text emails might not look as attractive as designed emails, but they serve plenty of purposes (they’re easier to read, quicker to load, for starters). Use this tool to convert designed emails into plain text, if you plan to send two versions.
Free Formatter: Building emails with HTML? Use this tool to cleanly format your code.
Da Button Factory: Use this to build CTA buttons for your HTML emails.
PicResize: If you have images in your email, and don’t want to fire up Photoshop to resize them, use PicResize to get the job done quickly.
Here’s how to design great marketing emails without breaking the bank
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Free Email Design Tools
Free Landing Page Building Tools
Each of these tools are meant to do one thing: create conversion-optimized landing pages to direct traffic toward from your emails.
MailChimp Landing Page Builder
Ucraft Landing Page Builder
Vertical Response Landing Page Builder
OntraPages Landing Page Builder
Xtensio Landing Page Creator
HubSpot Landing Page Builder
Send your email traffic to well-designed landing pages with these free tools
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Free Landing Page Building Tools
Free Email Testing Tools
Once you hit Send on an email, it’s gone. Outta there. Not coming back, no matter how bad you need to fix something. Get it right before you deliver with these free resources.
Mail Tester: Make sure your email isn’t likely to trip spam filters before you send it.
Email Deliverability Test: Ensure your email has a high probability of landing in your recipient’s inbox.
Email Subject Line Tester: Optimize subject lines before you send to maximize opens and clicks. This one was built by CoSchedule, and its available as a web-based landing page, or within the CoSchedule platform itself.
A/B Split Test Calculator: Use this calculator to determine the statistical relevance of your A/B test results.
A/B Split Test Duration Calculator: How long should your A/B tests run for? Here’s one way to find out.
Email Rendering Preview: If you’re building HTML emails, it’s always good to know how they will appear in people’s inboxes. This tool lets you take a sneak peek.
PutsMail: Test your subject line and body content appearance before sending your email.
Test every email before hitting Send with these free tools
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Free Email Testing Tools
Free Email Service Providers and Delivery Tools
Getting emails built and sent is much easier with an email service provider. Here, we’ll recommend a couple, plus one additional tool for easily automating email promotions from RSS.
MailChimp: Free for up to 2,000 subscribers and 12,000 emails per month. Integrates with CoSchedule to plan and schedule emails on your marketing calendar.
SendInBlue: Free for 300 emails per day.
ChimpFeedr: Create RSS-based email subscription feeds effortlessly.
HubSpot Email Marketing: Free for 2,000 emails per month and unlimited subscribers. Integrates with CoSchedule to visually plan and manage your email campaigns.
Get started with email marketing using these free email service providers
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Free Email Service Providers
Free Email Measurement and Analytics Tools
Most ESPs include built-in analytics, but there are a couple tools we recommend using for building tracking URLs.
Google Analytics Campaign URL Builder: Use this to create trackable URLs to use in your email content.
Google Analytics: Measure referral traffic and conversions from your emails.
Measure the performance of your marketing emails with these free tools
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Plugging Free Tools Into Your Email Marketing Workflow
So, now you have a giant list of free tools. Now, how to actually use any of them? Let’s walk through where they fit in your workflow.
Step 1: Planning Your Email Newsletter
The first step is figuring out what your email will include. Are you putting together:
A sales email.
Something informational.
A product update.
Once you have that down,
Then, if your newsletter will be rounding up curated content, check out your feeds in Feedly to find relevant content to share:
Finally, plan your send date on the email calendar template we’ve included in this post:
Using this template, you can map out the following for each email send:
Send date
Email creator/owner
Email type (promo, newsletter, etc)
Target Persona
Email List (name of list segment that should receive it)
Supporting details on each piece of content included in your email
And more. In short, using a calendar is an easy way to keep every email send organized.
Or, if you’re a paid customer, in CoSchedule (or you can create your free marketing calendar here):
Do This In CoSchedule: Using the MailChimp integration, you can automate marketing email newsletter delivery on your CoSchedule marketing calendar. This helps you see every delivery date alongside the rest of your marketing campaigns, content, and projects.
Step 2: Writing Your Email Content
Next, fire up a word processor and start crafting your next masterpiece. To make sure it’s readable, scan your content in Hemingway. Then, run it through Grammarly to help catch any typos you may have missed:
After that, try CoSchedule’s Email Subject Line Tester and write several email subject line options you think might work.
First, enter your subject line:
Then, review your analysis. It’ll start by letting you know if you’re using words that either increase or decrease opens (and includes links to word banks showing you which words to consider adding, or avoiding):
You’ll also get recommendations on which style case to use:
Then, you’ll see suggestions for word count, number usage, and emojis:
Finally, you’ll get an illustrated preview of how your subject line might appear to a reader:
Try writing several subject line options until you narrow it down to two that you’ll A/B test.
Recommended Reading: Everything You Need to Know About Writing Awesome Email Subject Lines
Step 3: Designing Your Email
Hand-coding marketing emails is not for the faint of heart. It’s also not necessarily essential, with ESPs offering much of the functionality most marketers might need to develop emails.
But, there are benefits to designing emails yourself. You get total control over how your email designs look, and it makes sure your emails are unique and more difficult to duplicate.
Using the free tools in this post, you can either create emails totally from scratch (which, realistically, you would probably have a developer take on this task), or use freely available templates and tools to create your own, separate from the templates available in your ESP.
Note: If you’re using an email service provider like MailChimp, Campaign Monitor, or another similar service, skip this section.
First, you might want to snag some inspiration from another email you’ve seen.
Try using Scope, a free tool from Litmus, to see how it was built. All you need to do is visit the site, and click and drag the bookmarklet to your browser toolbar:
Next, pull open an email you want to examine in Gmail, and click Scope It in your toolbar:
The next step is to click the arrow pointers in the middle right to see the source code, or use the Code/Design toggle switch on the upper right:
If you choose to go this route, fire up BeeFree.io and select one of the available templates:
Or, select Start From Scratch and create your own:
As you’re adding content and graphics to your email, use PicResizer to keep images within a reasonable size before dropping them into your newsletter:
Then, once you click Save, you can download your email as HTML and send it with your ESP (or, you can upgrade to a paid plan).
Now, according to MailChimp, it’s wise to send a plain text version along with designed emails. So, use their HTML to Text Email Converter to make this process easy:
Step 4: Create and Schedule Your Email
If you’re not building your email by hand, then create and schedule it using MailChimp. This video will show you how to get it done:
If your email has links, you’ll also want to use trackable URLs. Use the Google Analytics Campaign URL Builder to help you track referral traffic from your email:
Step 5: Design Your Landing Page (Optional)
If you’re sending marketing emails, there’s a good chance you’re promoting something. That means you might also have a campaign landing page where you’re directing traffic.
MailChimp makes it easy to create a landing page quickly with their landing page builder. Here’s how it works:
Recommended Reading: How to Write Landing Pages That Convert
Step 6: Test Your Email Before Delivery
A lot can go wrong with email marketing if you aren’t careful. So, let’s make sure your email is well-optimized for success before hitting send.
Start by making sure you’re not likely to end up in the SPAM folder using Mail Tester. First, send your email to the address you’re shown:
Then, you’ll receive a report checking your spam score.
Next, let’s check your email deliverability. This email deliverability test tool from Send Forensics will help you determine your deliverability performance according to industry benchmarks, and more.
To start, the tool will ask for some information:
Then, you’ll get an analysis back with some useful stats and data.
Now, most ESPs (like MailChimp) make it easy to set up A/B tests to see which subject line influences the most opens. You might want to test all kinds of different elements, from email layouts, to CTAs, to subject lines, and beyond.
To calculate how long you should run an A/B test in order to drive a desired increase in conversions, use VWO’s A/B Split Test Duration Calculator. You can use this for all kinds of different A/B tests (like split testing landing pages, for example), but it works well for our purposes here, too.
How do you know if your split test results mean, well, anything? Use this A/B Split Test Calculator. It’ll tell you whether there’s any meaningful statistical correlation between result A and result B, based on your total sample size:
Finally, if you’re curious how your email will display in various email clients, use Email Previews. It lets you see how your email will look across 90+ different apps:
Step 7: Measure Your Email Marketing Performance
Now, once your email is sent, you’ll need to measure its performance, and apply what you learn to your next email send.
If you’re using MailChimp, you can find a lot of data right in the app.
Follow these three guides:
How to use Email Campaign Reports in Google Analytics.
How to connect your MailChimp account to Google Analytics.
Where to find MailChimp data in Google Analytics.
If you’re building your own emails, check out this guide from Smart Insights on using Google Analytics to measure email marketing performance.
Recommended Reading: 20 Email Marketing Best Practices That Will Improve Results
What Are You Getting Done With Free Email Software?
If you’re serious about email marketing, you’re probably paying for an email provider, and maybe some other tools, too.
But, if cost has prohibited you from getting started, hopefully you were pleasantly surprised to learn what you could get done completely for free. Even if you are using a sophisticated email tool stack, hopefully you did find something here you could use, and know exactly where to incorporate it into your workflow.
best free email marketing software
Your content dropped in the search rankings thanks to a new Google update, or maybe your Facebook ads aren’t generating leads like they used to. Either way, one thing is clear: when you don’t own the channels where you reach customers, the ground can always shift beneath you. That’s where email marketing shines.
Maybe you’ve been sending customers emails via bcc in Gmail, and now you’re ready to find a better solution—something actually built for businesses.
Automate your email marketing
Reach your audience
Better often means more expensive, but there’s an entire ecosystem of free email marketing tools available, and they have all the features you’ll need to build out your email marketing (and then some).
We researched and tested dozens of free email marketing apps to find the best ones for a variety of use cases and business types. Here are the seven best free email newsletter services.
The best free email marketing apps
Mailchimp for a growing email marketing program
HubSpot for scalability
MailerLite for advanced email marketers
Moosend for eCommerce businesses
Sendinblue for building automated workflows
Mailjet for collaborating with developers
Zoho Campaigns for the most generous free plan
What to look for in a free email marketing service
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Full-featured email marketing apps and free ones are far from mutually exclusive. There are tons of options that offer flexible subscriber and send thresholds along with the robust features small businesses need—for free. If you’re just getting started or want to try out a few options before committing to a paid plan, you have plenty of choices.
Here’s what we looked for when testing free email marketing software:
The number of subscribers and sends included for free. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your “free” platform isn’t free for very long. We kept this in mind while testing.
Email templates and customization. You shouldn’t have to start your email marketing operation from scratch. The best free options come with at least a few fully-designed and professional templates to get your campaigns started.
Audience segmentation. Success with email relies on being able to deliver the right emails to the right people at the right time. For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose.
Automation. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate email marketing as your efforts scale.
Scalability. Speaking of, the best free email app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go.
Full email marketing features. There are plenty of capable apps designed for one particular type of email (like newsletters, for example), but for our purposes here, we focused on full-featured apps you can use across your email marketing operation.
With those criteria in mind, here are the best free email marketing apps.
Best free email marketing software for growing email marketing programs
Mailchimp
Mailchimp screenshot
One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you’re planning to scale it quickly. The app includes a landing page builder, customer journey mapping, marketing automation, list segmentation, retargeting ads, and even A/B testing—all in its free plan.
An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.
Once you’re ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you’ll never have to switch to another app.
Mailchimp integrates with Zapier, allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list.
Subscribe new Facebook Lead Ad leads to a Mailchimp list
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Facebook Lead Ads, Mailchimp
Facebook Lead Ads + Mailchimp
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Create Mailchimp subscribers from new Typeform responses
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Mailchimp, Typeform
Mailchimp + Typeform
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Add subscribers to Mailchimp for new Google Sheets rows
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Google Sheets, Mailchimp
Google Sheets + Mailchimp
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Mailchimp pricing: Free for up to 2,000 contacts and 10,000 sends per month
If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter.
Best free email marketing software for scalability across teams
HubSpot
HubSpot email editor screenshot
HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2,000 emails per month, over 100 lists, and reporting. When you’re ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.
Included in your 105 lists are 100 static and 5 “active” lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don’t click.
Plus, HubSpot integrates with Zapier, so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.
Copy new lead responses from Facebook Lead Ads to a HubSpot form
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Facebook Lead Ads, HubSpot
Facebook Lead Ads + HubSpot
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Create or update HubSpot contacts from new entries on Typeform
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HubSpot, Typeform
HubSpot + Typeform
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HubSpot pricing: Free for up to 2,000 emails per month, 100 static contact lists, and 5 “active” contact lists
Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing.
Best free email marketing software for advanced email marketers
MailerLite
MailerLite screenshot
MailerLite doesn’t offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.
Your emails can include more than just text and images, too. There’s a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It’s a great way to send interactive emails instead of just digital letters.
Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows. You can create both persistent and one-time segments and view aggregate statistics by segment, too.
Plus, MailerLite integrates with Zapier—meaning you can automate things like adding new MailerLite subscribers from Google Sheets and sending Gumroad customers to MailerLite.
Add subscribers to MailerLite from updated rows on Google Sheets
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Google Sheets, MailerLite Classic
Google Sheets + MailerLite Classic
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Send Gumroad customers to MailerLite
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Gumroad, MailerLite Classic
Gumroad + MailerLite Classic
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MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per month
Best free email marketing software for eCommerce businesses
Moosend
Screenshot of the Moosend editor
Moosend isn’t the most streamlined email marketing app we tested, but it makes up for that with generous allowances on the free plan and powerful segmentation options for eCommerce businesses.
The email builder works as you expect with drag-and-drop functionality to add elements and a rich text editor. Once you connect your eCommerce site, click over to the Revenue Dashboard tab to see an overview of exactly how your email marketing efforts lead to sales.
Compared to other apps we tested, it takes a few extra clicks to build a new segment. But even free users can segment lists by crucial eCommerce dimensions like average order value, subscribers who add a particular product to their cart, total spending, and more. Moosend also includes automation features with its free plan: over a dozen automated “recipes,” including sequences for abandoned carts, upsells, and customer loyalty.
Moosend integrates with Zapier, opening up connections with tons of other apps and automated workflows for things like adding new Moosend subscribers from new leads and verifying email addresses for new Moosend subscribers.
Verify new Moosend subscriber email addresses with QuickEmailVerification
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Filter by Zapier, Moosend, QuickEmailVerification
Filter by Zapier + Moosend + QuickEmailVerification
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Create subscribers on Moosend for new Google Ads leads
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Google Ads, Moosend
Google Ads + Moosend
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Moosend pricing: Free for up to 1,000 subscribers and unlimited emails
Best free email marketing software for building automated workflows
Sendinblue
Sendinblue screenshot
The more you use your email marketing tool, the more you’ll need to rely on automation. And Sendinblue offers a variety of templated automation flows, based on your goals. You can choose your workflow to improve engagement, increase traffic, grow revenue, or build relationships.
Even with this kind of advanced automation, you can get from account setup to actually editing emails in just a few clicks. Once you’re there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor. Then, either send them as email newsletters or use Sendinblue’s automation workflows to send them on a schedule.
You can’t send as many emails at once as you can from other free email marketing tools, but you can manage more contacts and split them into focused lists. Sendinblue also lets you buy pre-paid credits to send more than your daily email limit.
Expand Sendinblue’s capabilities by integrating it with Zapier to automatically create new Sendinblue subscribers from new Google Contacts, Typeform submissions, and more.
Create SendinBlue subscribers from new or updated Google Contacts
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Google Contacts, Sendinblue
Google Contacts + Sendinblue
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Create SendinBlue contacts from new Typeform submissions
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Sendinblue, Typeform
Sendinblue + Typeform
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Sendinblue pricing: Free for up 300 emails per day and unlimited contacts
Best free email marketing software for collaborating with developers
Mailjet
Mailjet screenshot
At first glance, Mailjet is a perfectly capable email marketing service. It offers several dozen fully-designed email templates, the drag-and-drop editor you expect, and support for transactional emails. Its free account is a great way to start your email strategy.
But during setup, Mailjet offers a choice between its Marketer and Developer interfaces. In Developer mode, you can hand-code emails or customize pre-made designs, then create separate versions to A/B test. You can plug Mailjet into your app or eCommerce store and set up transactional emails, too.
If you move to Mailjet’s paid plans, you can add anywhere from five to more than 15 user accounts, so marketers and developers can easily collaborate on your email marketing. Plus, Mailjet integrates with Zapier, so you can do things like automatically send emails to people who complete your Typeform or create Mailjet subscribers from new Facebook lead ads leads.
Create Mailjet subscribers from new leads in Facebook Lead Ads
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Facebook Lead Ads, Mailjet
Facebook Lead Ads + Mailjet
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Send Mailjet emails for new Typeform entries
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Mailjet, Typeform
Mailjet + Typeform
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Mailjet pricing: Free for unlimited contacts and up to 6,000 emails per month
Best free email marketing software to get the most out of your free plan
Zoho Campaigns editor screenshot
Zoho Campaigns offers the most flexible, generous free plan of all the apps we tested. The subscriber and email sending limits aren’t crazy—you get 2,000 contacts and 12,000 sends per month—but the free plan also includes full automation capabilities, robust audience segmentation, and tons of beautifully-designed and professional templates.
The drag-and-drop editor works how you expect and includes support for dynamic content blocks. You can even personalize dynamic blocks based on your customer segments.
When it comes to automation, you’ll choose from autoresponders (one-email triggered sequences) or fully automated workflows. Both are available on the free plan and include several workflow templates to help you build out automations faster. When you create a workflow, you can choose from templates for welcome and onboarding, nurture series, re-engagement, customer retention, eCommerce, and conditional workflows.
When you’re ready to scale, you can connect with any of Zoho’s other apps, so you have a whole suite of tools at your fingertips. You can also connect Zoho Campaigns with thousands of other tools via Zapier, allowing you to automate workflows like adding new form responses to your email lists or verifying subscriber email addresses.
Add/update contacts in Zoho Campaigns for new form submissions in Squarespace
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Squarespace, Zoho Campaigns
Squarespace + Zoho Campaigns
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Verify and unsubscribe invalid email addresses in Zoho Campaigns with Clearout
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Clearout, Filter by Zapier, Zoho Campaigns
Clearout + Filter by Zapier + Zoho Campaigns
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Zoho Campaigns pricing: Free for up to 2,000 contacts, 12,000 emails per month, and 5 users
Automate your email marketing tool
Once you’ve picked your app, here are a few ideas for how to automate your email marketing tool. Then take a look at 4 ways to use marketing automation to grow your business.
Conclusion
Let us know your thoughts in the comment section below.
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