Welcome to the free email marketing tools for bloggers!
We know that you’re busy and don’t have time to waste on complicated software. That’s why we’ve compiled a list of the best, most user-friendly tools out there.
These tools will help you send emails to your subscribers, create landing pages, and more. Best of all? They’re free!
Free Email Marketing Tools For Bloggers
So you’ve decided to start focusing more effort on your ‘small’ business, and perhaps you’re still working out of your bedroom, but your customers don’t need to know that.
You’ve been sending out emails to your list of around 50-200 recipients that you’ve built up over the last few months, but Outlook isn’t quite cutting it anymore. Sometimes your emails get lost in the void that is spam folders, and then there was that one time you accidentally CC’d instead of BCCing! That sadly caused a few unsubscribes, which, of course, had to be removed manually.
There must be a better way, right?
It might be time to try out a more professional email tool. But wait, before you cry out ‘professional = expensive’, there are actually a bunch of free email marketing services that can do the job well. No more spam surprises and no more embarrassing personal data breaches.
Table of Contents
Video: Free Email Marketing Services Review
What can I expect from free email marketing software?
Free email marketing services [Table]
Free Email Marketing Services in Detail
What’s with this ‘free plan’ talk?
What do I get for (not spending) my hard-earned cash?
What limitations do free email marketing services have?
Conclusion: What’s the best free email service for you?
Video: Free Email Marketing Services Review
Check out our video review of the top 3 free email marketing services: MailerLite, Mailchimp, Omnisend
Smart Finder: Find the Best Option in 1 Minute
What can I expect from free email marketing software?
With email marketing RIO at 4400% (that’s $44 for every dollar you spend on your email campaign!), it’s well worth using a free email marketing service to start bringing in the big bucks!
You’ll be pleasantly surprised at just how much you can get for absolutely nothing! Some don’t even set a cap on the number of subscribers you can have or the number of emails you can send a month.
You’ll also see that other features such as landing pages, transactional email and automation are sometimes included, so look out for these nice extras.
The specific features that appeal to you will depend on the needs of your business. However, there are a few things to look out for when selecting an email marketing service:
Are email templates included for free? And are the designs attractive?
Does the free plan include landing pages and what are the designs like? (These can be very useful if you don’t have a website yet)
Is email automation included? And can I segment my contacts into different lists?
Will the reports offered give me the data I need?
Is there a limit to the number of forms I can create?
Are transactional emails included (if that’s something you need)
Most often, the provider will include its own logo in your email, you might want to see what this actually looks like as some are more subtle than others
What other tools does it integrate with? (Especially worth considering if you have an ecommerce site)
What kind of support do you get? Mailchimp, for example, is notoriously difficult to get in contact with on the free plan
We’ve arranged all this information in the table below to give you a better idea of where each tool shines.
So who are these free email marketing services you speak of?
Good question. I’ve put them into a handy table for you below!
AWeber’s free plan includes a good range of features and a reasonable email allowance. You’ll have access to email and landing page templates, and also phone support. (Read our full review)
PROVIDER WHAT’S INCLUDED FOR FREE? COMMENTS
MailerLite
5 stars
1,000 subscribers
12,000 emails p/m
Automations, landing pages and reports
MailerLite offer a decent amount of features on its free plan. This includes autoresponders, sophisticated webforms, (limited) reporting and email support. There are only basic structural templates included, however. (Read our full review)
Sender
4.5 stars
2,500 subscribers
15,000 emails p/m
Autoresponders + transactional emails
Push notifications
Forms
This simple and easy-to-use email marketing tool includes a sizeable sending allowance and some handy extras like automations and push notifications.
Moosend
4.5 stars
1,000 subscribers
Unlimited emails
All features included
No Moosend branding in emails
In terms of extras, this is probably one of the more generous free plans we’ve seen, with access to nearly all areas of the tool (landing pages and team accounts not included). It’s also the only tool we’ve tested that doesn’t include its own branding in your emails. (Read our full review)
MailChimp
4.5 stars
2,000 subscribers
10,000 emails p/m
Reporting
List management
Mobile features
You have restricted features available on the free account (e.g. no advanced segmentation and delivery by time-zone). You’ll only have access to email or chat support for the first 30 days, and you won’t be able to schedule your newsletters, which is a real pain. But you will have a generous subscriber amount, and it’s pretty user-friendly. Note that there’s a small ad banner in each email you send. (Read our full review)
Sendinblue
4stars
Unlimited subscribers
9,000 emails p/m
Marketing automation
CRM
Basic reporting
Sendinblue’s free plan is a little more restricted in terms of emails. You can have up to 9,000 p/m, but there is also a daily limit of 300. You also have their branding present in all emails. (Read our full review)
Zoho
4stars
6,000 emails p/m
2,000 contacts
Up to 5 users
Reports
With decent email and subscriber allowances, Zoho’s Forever Free plan is worth checking out. Though automation and campaign scheduling are reserved for its paying customers, it does allow you to use its CRM features and offers a wide range of modern email templates. (Read our full review)
Omnisend
4stars
500 emails p/m to 250 contacts
Unlimited subscribers
Landing pages
60 international SMS
Segmentation & automation
Website tracking
Though the sending allowance is small, Omnisend’s free plan comes with all advanced features, including landing pages, website tracking and marketing automation. (Read our full review)
GetResponse
4stars
500 subscribers
Unlimited emails
Website/landing page builder, plenty of email templates
GetResponse slightly lets itself down by only allowing for 500 subscribers, however, their offering of unlimited emails is pretty appealing. Additional features include a well-designed website builder, but no marketing automation. (Read our full review)
SendPulse
4stars
500 subscribers
15,000 emails p/m
Web push notifications
Transactional emails
Basic autoresponders
A large sending allowance and some unique messaging features make SendPulse’s free plan a top option for multichannel marketers.
EmailOctopus
3.5 stars
2,500 subscribers
10,000 emails
Stats for 30 days only
A refreshingly simple newsletter software with very low prices. Doesn’t have a whole load of features but what it does, it does well. You can integrate it with numerous other tools through Zapier.
HubSpot
3.5 stars
1million subscribers
2,000 emails p/m
CRM
Webforms
HubSpot’s free plan is slightly limited in terms of emails, as you have a monthly sending limit of just 2,000. They are, however, pretty generous with subscribers and CRM features. Their branding is present in all emails. (Read our full review)
AWeber
3.5 stars
Up to 500 email subscribers
3,000 email/month
Landing pages
One list
Simple automation
AWeber’s free plan includes a good range of features and a reasonable email allowance. You’ll have access to email and landing page templates, and also phone support. (Read our full review)
Mailjet
3.5 stars
Unlimited subscribers
6,000 emails p/m
Reporting
Similar to Sendinblue, Mailjet have a sending limit on their free plan, and a daily limit of only 200 emails. (Read our full review)
Benchmark
3
Unlimited subscribers
250 emails p/m
Webforms
List management
Basic A/B testing
Thought the free plan includes unlimited subscribers, with an allowance of 250 emails/month, you won’t be able to do much. (Read our full review)
MoonMail
3
2,000 subscribers
300 emails p/m
Basic support
List segmentation
This Amazon-powered email service is disappointingly stingy in their free plan, with a limit of just 300 emails per month and 1 campaign per day.
CleverReach
3
250 subscribers
1,000 emails p/m
Reporting
Webforms
CleverReach’s free allowance is pretty limited when you compare it to other newsletter services. There is also a small ad in your outgoing emails that can’t be removed. (Read our full review)
For in-depth reviews, please also check out our ranking table.
With the above table, you can see that it’s perfectly possible to use a free newsletter creator for your small business needs, at least up to a certain point, depending on how big your dreams (a.k.a. contact lists) become.
Free Email Marketing Services in Detail
Now that you’ve got an idea of what each of the tools offer, let’s take a closer look at their features and limitations.
MailerLite – ticks most of the boxes
mailerlite free email marketing serviceAs its name suggests, MailerLite’s focus is on delivering a simple, no-frills email marketing service. The result is an easy-to-use newsletter tool with some surprisingly useful features (think landing pages, forms, and marketing automation). And their ‘Free Forever’ plan gives you access to most – but not all – of their features.
What we liked: This free emailer is super intuitive, so even if you’re an email marketing novice, you’ll have no problem getting campaigns up and running. And as long as you have less than 1,000 subscribers, you can send 12,000 emails a month, and even set up single-trigger automation workflows and landing pages for free.
Where they should improve: Unfortunately their templates aren’t available on the free plan, meaning you’ll need to build your own. There’s no spam or design testing, and while we like their workflow-based automation editor, it’s limited to just a handful of automation functions (sending trigger-based emails, updating contact fields, etc.).
Who is the free plan suited to? We think MailerLite is one of the best free email marketing services around. But we think it’s especially handy for budget-conscious small businesses looking for an easy, all-in-one solution for their inbound marketing.
MailerLite Video Review
Free trial: www.mailerlite.com
Sender – easy does it
Sender
A simple interface and smooth user experience make Sender one of the easiest email marketing tools to use. Its free plan also has a substantial allowance of 2,500 subscribers and up to 15,000 emails per month. You get a nice amount of features included too – automations, transactional emails, push notifications and forms.
What we liked: The automations included on the free plan are surprisingly advanced – you’ve got options to send abandoned cart campaigns, for example, and to perform actions such as moving subscribers to different lists or updating custom field values. In general, the simplicity of the tool is a nice change from the overcomplexity of other similarly-featured tools.
Where they should improve: While the email template designs aren’t bad, it would be nice to have a few more on offer. Integrations are limited to just a handful of third-party applications, including WordPress, WooCommerce and Magento.
Who is the free plan suited to? If you’re after an easy-to-use, no-nonsense email marketing service (with a few nice extras thrown in), you’ll appreciate Sender’s simplicity and utility.
Free Trial: sender.net
Moosend – packed with all the extras
Moosend
Here’s an email marketing platform that really caught our attention. Design-wise, it’s probably one of the more eye-pleasing ones out there, with a colorful interface and fun branding. Although the free plan only allows for up to 1,000 subscribers, the rest is actually pretty generous – you get unlimited emails, access to almost all features (landing pages and team accounts excluded), and, amazingly, no Moosend branding in your emails.
What we liked: The drag-and-drop email editor is easy to use and flexible, allowing you to create 3 and 4-column layouts. You’ve also got a nice selection of around 40 email templates to choose from, plus cool extras such as spam testing, A/B testing and automations.
Where they should improve: Although it works well for the most part, there are a few things that could run smoother, such as the email and automations editor. We also encountered a few issues with deliverability at the beginning, and would recommend keeping a close eye on campaign performance rates.
Who is the free plan suited to? If your list is on the smaller side and you want to take advantage of perks like spam testing and unbranded emails, Moosend could work well for you.
Free Trial: Moosend.com
MailChimp – Making email marketing fun
Mailchimp free email marketing service
Let’s face it – email marketing can be a little dry sometimes. MailChimp is a breath of fresh air, and their fun and quirky branding, paired with some solid, user-friendly features, have helped it quickly become the world’s most popular email marketing service.
Their free account gives you 10,000 emails a month for up to 2,000 contacts, with access to landing pages, forms and reporting. However, if you want ad-free emails and access to features like A/B testing, chat/email support, inbox previews, campaign scheduling and time zone delivery, you’ll need to upgrade to one of their monthly or pay-as-you-go plans.
What we liked: They have a great variety of well-designed and (mostly) mobile-responsive templates, with plenty of flexibility to edit as needed. Their reporting is comprehensive, with stats on conversions, social activity, e-Commerce tracking and email domain performance. You’ve also got forms that easily integrate with your site, landing pages, and over 800 third-party integration options.
Where they should improve: The free emailer plan only allows for single-step automations (i.e. autoresponders) and you can’t even schedule your campaigns, which is really one of the main reasons for using an email marketing service. Emails also have a tendency to end up in Gmail’s Promotions tab – fine if your emails are promoting sales and offers, but less than ideal if they’re informational or transactional. The interface could also be a bit more user-friendly. Find out more in this Mailchimp alternatives post.
Who is the free plan suited to? Marketers who want to send nice-looking promotional emails to a relatively large number of subscribers. Be aware that once you move onto a paid Mailchimp account, you’ll see a pretty big jump in price.
MailChimp Video Review
Free Trial: mailchimp.com
Sendinblue – doing one-on-one right
Free email marketing services
Starting out as a transactional email provider, Sendinblue have successfully expanded into the email marketing service space, offering advanced features such as SMS marketing and email automation.
On their free plan, you can have an unlimited number of subscribers and send up to 9,000 emails a month, although there’s a daily cap of 300 emails. A few of the features are also off-limits – you won’t get access to email heat maps, details of openers and clickers, or ad-free emails.
What we liked: Marketing automation is a little more sophisticated than other tools’, with options to build and even test various campaign workflows (e.g. based on page visits, email engagement, product purchases). Reporting is also pretty good, although it’s a little annoying that the free plan doesn’t give you details of who opened and clicked. Their paid plans are pretty affordable, starting at only $25 for 40,000 emails.
Where they should improve: While their templates are mobile-responsive, they could do with a wider variety (although you can always find and use your own templates). And they’re missing features such as A/B testing, which come as standard in most other tools.
Who is the free plan suited to? If your email marketing is less about newsletters and more about sending trigger-based campaigns (such as welcome emails, abandoned cart emails, or emails based on web visits/email engagement), Sendinblue is a decent option to try. You can also send mass emails for free.
Sendinblue Video Review
Free Trial: www.sendinblue.com
Zoho Campaigns – the Swiss Army Knife
zoho campaigns – free email service
Zoho are kind of a big deal in the sales and marketing world. Their impressive suite of services means that marketers and small business owners can find all that they need under one roof.
Zoho Campaigns is where the email marketing magic happens, and with a great selection of well-designed templates and an easy-to-use editor, it’s well worth checking out if you’re on a budget.
What we liked: Well-designed interface that is easy to navigate. The editor is fast and offers all the main elements, including columns, video and polls. A cool feature is that you can upload images from Unsplash directly in the editor. Segmentation is also possible. We particularly liked their range of email and form templates.
Where they should improve: It’s a bit disappointing that no kind of automations are included in the free plan, though if you want this feature you can get it for as little as $5/month. The form builder could be easier to use with the use of drag and drop technology.
Zoho recently removed the ability to A/B test your campaigns and even schedule them on the free plan. They also halved the email allowance, which makes it quite limited compared to some tools on this list.
Who is the free plan suited to? Zoho Campaign’s free plan is for anyone looking for an easy-to-use email marketing service with excellent design templates. If you need basic email marketing automation and don’t want to pay, you’d be better off going with MailerLite.
Try out Zoho for free!
Omnisend – a smart tool for ecommerce
Omnisend free email marketing service
As an email service that’s strongly geared to ecommerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. What’s more, all of these features are available on the free plan, along with website tracking, 24/7 support, deep reporting, and landing pages. Not bad at all.
Unfortunately, a recent change in Omnisend’s pricing means that the number of emails you can send has decreased dramatically. What were 15,000 emails per month (2,000 per day) are now just 500, and you can only contact 250 subscribers. This might work for you if you need an advanced service but have few subscribers, but I imagine you’ll quickly outgrow the allowances.
Free Trial: www.omnisend.com
GetResponse – a free plan with unlimited emails
Sales funnel software: GetResponse
GetResponse has only recently added a free plan to their offering, but we’re very happy they have. We’ve been following GetResponse’s product updates for years, and can say that they have some very interesting niche features, though you’ll see below that the features included on their free plan are slightly more limited. These pro, paid features include webinars, sales funnels and advanced marketing automation
What we liked:
What is included are unlimited emails and a website builder with 5 GB of bandwidth. You can also connect your own domain and make use of their SEO-optimization tools.
There are over 500 email templates to choose from, and the editor is flexible and easy-to-use.
Where they should improve:
Unfortunately, you can only store up to 500 subscribers on the free plan, which isn’t many compared to the other tools on the list. You’re also limited to just one landing page.
Autoresponders and automations are reserved for higher-tier paid plans, and, of course, you’ll have to put up with the GetResponse branding.
Who is the free plan suited to?
Small businesses with few subscribers looking for a tool to set up both a simple website and manage their email marketing.
Free trial: www.getresponse.com
SendPulse – for multichannel messaging
Sendpulse free email marketing
SendPulse offers a multichannel platform for marketers looking to do more than just email marketing. Its wide range of features includes web push notifications, SMS, Viber and even transactional emails via SMTP.
SendPulse’s free plan is one of the more generous in terms of sending limits, with a monthly allowance of 15,000 emails, however, you are only allowed up to 500 subscribers.
What we liked: You get access to some very useful features even on the free plan, including autoresponders, A/B testing, a website builder, CRM features and advanced reporting such as click heat maps and opens by location. Web push notifications come included in the free plan, and you can also opt to have a free monthly plan of 12,000 SMTP emails.
Where they should improve: I came across a few issues with their email editor, which was at times buggy and slow. Without a workflow-based editor for basic autoresponders, these can also be a bit cumbersome to manage.
Who is the free plan suited to? A multichannel platform won’t appeal to everyone, but if your business uses web push or transactional emails to communicate with customers, SendPulse’s free plan could save you a considerable amount of time and money. The fact that it comes with a CRM and website builder is an added bonus.
Free Trial: sendpulse.com
EmailOctopus
emailoctopus
After Mailchimp and Moosend, here’s another animal in the email marketing zoo. EmailOctopus is a special breed: it used to be built on top of the Amazon SES service that provides the email infrastructure. The AWS account is optional now, though, meaning that you can use it just like any other newsletter service.
They let you have a generous 2500 subscribers for free, with a sending limit of 10,000 emails per month. If you are using Amazon’s servers, you can even use the free quota of currently up to 62,000 emails. “Currently”, because this can always change.
What we liked: prices on the paid plans are on the lower end (e.g. 50,000 subscribers for $115 per month) and once set up, the Octopus proved a well-spirited newsletter tool that is extremely easy to use. There’s an API available as well as a Zapier integration.
What they should improve: The range of features is a bit limited, though, if you are only looking to send classic newsletters and autoresponders you may have everything you need.
Who is the free plan suited to? I’d recommend EmailOctopus mainly to cost-conscious marketers who maybe already have an Amazon SES. They also seem to be relaxed about senders dealing with cryptocurrency and affiliate marketing. Industries other email providers often reject.
Free plan: www.emailoctopus.com
HubSpot – A place to manage your contacts
HubSpot – The CRM powerhouse
Collect contacts through HubSpot’s forms, manage contacts in their advanced CRM and send up to 2,000 emails a month for free. You can also add unlimited users and assign contacts to each of them.
The drag and drop editor is pretty smooth and helpfully points out anything you might have missed. Unfortunately, they do not offer anything special when it comes to email templates – you just have one basic newsletter or promotion template to customize. It’s also not possible to unload your own or code it in HTML.
If you want access to templates, automations and landing pages, you’ll have to upgrade to their Sales or Marketing Hub.
What we liked: You have access to a robust CRM, form builder, ads and a few other cool features. In terms of ease of use, the software doesn’t feel overwhelming at all. Primarily a CRM, they are generous when it comes to contacts, allowing you to store up to 1 million for free!
Where they should improve: Though there is (virtually) no cap on contacts, you might find that 2,000 emails a month isn’t enough. You’ll also have to put up with the HubSpot branding being present at the end of every email you send. They could also include a few nice templates in the free plan or at least the option to upload your own.
A limitation to HubSpot’s free plan is that you’re not able to properly authenticate an email sending domain through SPF and DKIM – that said, they didn’t score too badly in our deliverability testing.
Who should use the free plan: Small to medium-sized businesses who are in need of a decent CRM – because this is where HubSpot really shines. You’ll need to take into account that the monthly sending limit is quite low compared to other tools (though one-to-one sales emails don’t count towards this) and neither A/B testing nor automations are included.
Try HubSpot out for free!
AWeber – Phone support included for free!
aweber
AWeber is a Pennsylvania-based free email marketing service, and with over 20 years of experience under their belt, it’s fair to say they know the business. In fact, AWeber’s claim to fame is that they invented the autoresponder. But what does the free plan come with and how does it compare to the other emailing services on the list?
What we liked: AWeber’s free plan includes many of its paid features, including simple marketing automation, landing pages, unlimited users, phone support and thousands of stock photos.
You’ll have access to its entire newsletter and landing page template library, which comes with a good selection of mobile-responsive designs.
Where they should improve: The analytics are a bit thin on the free plan. If you want access to webpage and email sales tracking, you’ll need to upgrade to the paid plan. Bear in mind that your emails will include AWeber branding, and you can only manage 1 list.
We also find the subscriber limit quite low compared to other email marketing services like MailerLite and Mailchimp.
Who is the free plan suited to?
AWeber’s free plan is a good option for those who want 24/7 support and would rather receive this over the phone. It’s also an advantage that there’s no daily sending limit.
AWeber Video Review
Try AWeber for free
Mailjet – lots of potential
MailJet free email marketing service
Another newsletter provider traditionally known for sending transactional emails, Mailjet has evolved into a more complete email service, although their features are still relatively basic. Their free plan is generous in terms of capacity (unlimited contacts and up to 6,000 emails a month, with a 200-email daily limit). It’s a little less generous in terms of access, however – premium features like automations, segmentation and A/B testing are only available to try out for free for 30 days.
What we liked: The drag-and-drop editor is a breeze to use, and they have a decent range of email templates to choose from.
Where they should improve: Everything still feels a little new and unpolished – there’s just a handful of automation workflows available, for example, and lots of features still under development.
Who is the free plan suited to? If volume is important to you, and you don’t need sophisticated features, Mailjet’s free plan will serve you well.
Free Trial: www.mailjet.com
Benchmark – sleek and simple
Benchmark free email marketing service
With a clean and minimalist design, Benchmark is one of the most user-friendly newsletter tools we’ve tried. What’s more, their free Starter plan gives you access to all areas – marketing automation, forms, surveys and reporting included – with a few caveats (you won’t be able to activate automations or A/B tests, for example, and sign-up forms will only allow you to add 75 subscribers a day). You’ll also only have 250 emails/month, which is not many at all.
What we liked: They have a great variety of modern-looking and mobile-friendly templates, and a drag-and-drop editor that’s hard to beat in terms of usability. Support, even on the free plan, is fast and responsive. And they offer integration with over 300+ tools, including WordPress, Facebook and Shopify.
Where they should improve: Deliverability rates with Benchmark were disappointingly low (particularly to Outlook and Hotmail inboxes). You’re also unlikely to stay on the free plan for very long, as they charge $5/month to upgrade your image storage from 10MB to unlimited and only allow for 250 emails/month.
Who is the free plan suited to? Businesses who tend to send more text-based emails might have a better chance of staying under the file storage limit (and having their emails delivered) – so if you’re after a nicely designed and straightforward tool, Benchmark is a good choice.
Benchmark Video Review
Free Trial: www.benchmarkemail.com
MoonMail – powerful, but at a price
MoonMail free email marketing service
MoonMail leverages Amazon’s cloud network to send their email and was built with volume in mind. Their free plan however is one of the most restrictive, with just 300 emails a month, and a daily cap of 1 campaign a day (with only 10 recipients per campaign). You’re obligated to use their own domain as the email sender address, and have no access to automations. Support and the ability to edit custom fields is also limited. Plus, we have to say their tool isn’t the easiest to use, with a lot of back and forth required to set up campaigns.
Free Trial: moonmail.io
CleverReach – professional but limited
CleverReach free email marketing service
CleverReach offers a complete, enterprise-grade email marketing service, with functions like marketing automation, forms, and reports. Their Lite plan gives you access to most of their features and allows up to 1,000 emails to a maximum of 250 subscribers every month for free.
What we liked: Their editor is easy to use. We also like their workflow-based automation editor, comprehensive reporting, and handy campaign calendar.
Where they should improve: The free plan is very limited in terms of automations, templates and registration forms. And it’s a shame that not all their templates are responsive.
Who should use the free plan: If your list is small and EU compliance is a big priority for you, CleverReach is the way to go – double opt-ins come as standard, and data is hosted within Europe.
Free Trial: www.cleverreach.com
What’s with this ‘free plan’ talk?
If you’re like me, whenever you hear the word ‘free’ for apps or tools you’re probably wondering ‘so what’s the catch?’
Well, it’s not a catch so much as a ‘freemium model’. This basically means that you may have certain restrictions perhaps based upon the number of subscribers you can have, emails you can send or features available. In most cases, though, if you’re a small business these plans will be enough to get you up and running!
And I guess the ‘catch’ is that once your budget has become a little less lean, you’ll be so happy with the service you’re using that you’ll stick with it and invest in a higher plan. But let’s not get ahead of ourselves.
What do I get for (not spending) my hard-earned cash?
Well, to begin with, we’ve only shown you ‘hosted’ newsletter services, which basically just means that you don’t need your own email server or to install anything on your computer. In other words, they’re fully self-contained services. Nice and easy right?
Also, they all have a form of bounce management. This means that the service automatically takes care of emails that don’t reach their recipient, after a couple of tries, by removing them from your list. This helps keep your contact lists clean and uncluttered.
Even though your newsletters will most likely be the most useful emails your customers have ever received, there will always be those who aren’t as enlightened, and that’s where the next service comes in handy. They all offer quick and easy unsubscribe management, which can take place without you needing to do anything.
And finally, another useful feature of these providers is that they can provide you with statistics. Now you’ll be able to find out who’s actually opening your emails, and which ones are more popular than others…after all, it’s basically a popularity contest. May the best newsletter win.
What limitations do free email marketing services have?
Most free emailers restrict either subscriber or email numbers, and sometimes both, so pay attention to these amounts when deciding. All of the providers seem to restrict access to some features, so be aware of what is and isn’t included on their free plans. Also, most newsletter tools also put their own branding within your newsletters (usually a small badge in the footer).
A premium feature that you won’t find with any of these providers is marketing automation, so it’s worth taking that into account. It’s often also not possible to access advanced reporting with most of these free accounts either. So if you need this kind of sophistication you may need to open up your wallet. You can get an idea of prices, and compare them between providers, with our newsletter cost calculator.
In regards to recommendations, I’d probably try out MailerLite or Sender to begin with, they have relatively good subscriber and email limits, along with an easy-to-use system. MailerLite has some great features, such as landing pages and multiple languages, while still being wallet-friendly, even in their paid plans. Sender includes advanced automations for free.
Conclusion: What’s the best free email service for you?
While there are a number of free email providers, it’s good to not only be aware of the limitations of each but also to go with one that feels best for you. To figure this out, simply TRY them…they’re free after all!
best free email marketing tools
Your content dropped in the search rankings thanks to a new Google update, or maybe your Facebook ads aren’t generating leads like they used to. Either way, one thing is clear: when you don’t own the channels where you reach customers, the ground can always shift beneath you. That’s where email marketing shines.
Maybe you’ve been sending customers emails via bcc in Gmail, and now you’re ready to find a better solution—something actually built for businesses.
Automate your email marketing
Reach your audience
Better often means more expensive, but there’s an entire ecosystem of free email marketing tools available, and they have all the features you’ll need to build out your email marketing (and then some).
We researched and tested dozens of free email marketing apps to find the best ones for a variety of use cases and business types. Here are the seven best free email newsletter services.
The best free email marketing apps
Mailchimp for a growing email marketing program
HubSpot for scalability
MailerLite for advanced email marketers
Moosend for eCommerce businesses
Sendinblue for building automated workflows
Mailjet for collaborating with developers
Zoho Campaigns for the most generous free plan
What to look for in a free email marketing service
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing, and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Full-featured email marketing apps and free ones are far from mutually exclusive. There are tons of options that offer flexible subscriber and send thresholds along with the robust features small businesses need—for free. If you’re just getting started or want to try out a few options before committing to a paid plan, you have plenty of choices.
Here’s what we looked for when testing free email marketing software:
The number of subscribers and sends included for free. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your “free” platform isn’t free for very long. We kept this in mind while testing.
Email templates and customization. You shouldn’t have to start your email marketing operation from scratch. The best free options come with at least a few fully-designed and professional templates to get your campaigns started.
Audience segmentation. Success with email relies on being able to deliver the right emails to the right people at the right time. For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose.
Automation. From transactional emails to triggered campaigns and more, a growing business needs to be able to automate email marketing as your efforts scale.
Scalability. Speaking of, the best free email app can grow with your business—from free to paid when necessary, adding more features and higher limits as you go.
Full email marketing features. There are plenty of capable apps designed for one particular type of email (like newsletters, for example), but for our purposes here, we focused on full-featured apps you can use across your email marketing operation.
With those criteria in mind, here are the best free email marketing apps.
Best free email marketing software for growing email marketing programs
Mailchimp
Mailchimp screenshot
One of the most popular email marketing apps thanks to its friendly branding, Mailchimp is a great place to start your email marketing program if you’re planning to scale it quickly. The app includes a landing page builder, customer journey mapping, marketing automation, list segmentation, retargeting ads, and even A/B testing—all in its free plan.
An approachable editor that includes helpful tips and best practices along the way makes Mailchimp an accessible option for both new and experienced email marketers. For example, when setting up a subject line, a sidebar reminds you about recommended character length, emoji use in subject lines, and more.
Once you’re ready to move beyond what the free plan offers, Mailchimp makes scaling accessible with three different paid tiers. Plus, Mailchimp can handle email programs of any size: if you can afford to let it grow with you, you’ll never have to switch to another app.
Mailchimp integrates with Zapier, allowing you to do things like automatically subscribe new form responders, leads, or spreadsheet entries to a Mailchimp list.
Subscribe new Facebook Lead Ad leads to a Mailchimp list
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Facebook Lead Ads, Mailchimp
Facebook Lead Ads + Mailchimp
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Create Mailchimp subscribers from new Typeform responses
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Mailchimp, Typeform
Mailchimp + Typeform
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Add subscribers to Mailchimp for new Google Sheets rows
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Google Sheets, Mailchimp
Google Sheets + Mailchimp
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Mailchimp pricing: Free for up to 2,000 contacts and 10,000 sends per month
If you choose Mailchimp, here are 6 ways to automate your email marketing with Mailchimp. And if you love Mailchimp but just need a super simple, bare-bones option for email newsletters, the brand also offers TinyLetter.
Best free email marketing software for scalability across teams
HubSpot
HubSpot email editor screenshot
HubSpot has everything you need under one roof. The email marketing features are well-rounded and offer a lot for free: up to 2,000 emails per month, over 100 lists, and reporting. When you’re ready to scale, you can add additional HubSpot tools for CRM, full marketing automation, customer service, sales, and more.
The email tool throws you into the editor as soon as signup is finished, so you can get moving quickly. For those new to HubSpot or email marketing more broadly, the next stop is the user guide, detailing everything you need to know to build beautiful, effective campaigns in HubSpot.
Included in your 105 lists are 100 static and 5 “active” lists, which include super quick options to segment, say, hard-bouncers or recipients who open but don’t click.
Plus, HubSpot integrates with Zapier, so you can do things like automatically create and update HubSpot contacts from new form entries and copy new leads from your ads into HubSpot.
Copy new lead responses from Facebook Lead Ads to a HubSpot form
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Facebook Lead Ads, HubSpot
Facebook Lead Ads + HubSpot
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Create or update HubSpot contacts from new entries on Typeform
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HubSpot, Typeform
HubSpot + Typeform
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HubSpot pricing: Free for up to 2,000 emails per month, 100 static contact lists, and 5 “active” contact lists
Take a look at 5 ways to automate business operations in HubSpot to make the most of your email marketing.
Best free email marketing software for advanced email marketers
MailerLite
MailerLite screenshot
MailerLite doesn’t offer pre-made templates on its free plan, but the dynamic, pre-designed content blocks more than make up for the lack of templates. With blocks for highlighting multiple articles, videos, RSS lists, products, apps, events, and more, MailerLite helps experienced email marketers make quick work of building new campaigns and custom templates.
Your emails can include more than just text and images, too. There’s a countdown timer that dynamically shows the time remaining until you launch a product or before a sale is over. You can add product details, embed a video, pull in your most recent blog posts with a dynamically updating RSS block, and more. It’s a great way to send interactive emails instead of just digital letters.
Beyond email content, MailerLite also includes robust automation and audience segmentation features in the free plan. An intuitive builder makes quick work of mapping out automation workflows. You can create both persistent and one-time segments and view aggregate statistics by segment, too.
Plus, MailerLite integrates with Zapier—meaning you can automate things like adding new MailerLite subscribers from Google Sheets and sending Gumroad customers to MailerLite.
Add subscribers to MailerLite from updated rows on Google Sheets
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Google Sheets, MailerLite Classic
Google Sheets + MailerLite Classic
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Send Gumroad customers to MailerLite
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Gumroad, MailerLite Classic
Gumroad + MailerLite Classic
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MailerLite pricing: Free for up to 1,000 subscribers and 12,000 emails per month
Best free email marketing software for eCommerce businesses
Moosend
Screenshot of the Moosend editor
Moosend isn’t the most streamlined email marketing app we tested, but it makes up for that with generous allowances on the free plan and powerful segmentation options for eCommerce businesses.
The email builder works as you expect with drag-and-drop functionality to add elements and a rich text editor. Once you connect your eCommerce site, click over to the Revenue Dashboard tab to see an overview of exactly how your email marketing efforts lead to sales.
Compared to other apps we tested, it takes a few extra clicks to build a new segment. But even free users can segment lists by crucial eCommerce dimensions like average order value, subscribers who add a particular product to their cart, total spending, and more. Moosend also includes automation features with its free plan: over a dozen automated “recipes,” including sequences for abandoned carts, upsells, and customer loyalty.
Moosend integrates with Zapier, opening up connections with tons of other apps and automated workflows for things like adding new Moosend subscribers from new leads and verifying email addresses for new Moosend subscribers.
Verify new Moosend subscriber email addresses with QuickEmailVerification
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Filter by Zapier, Moosend, QuickEmailVerification
Filter by Zapier + Moosend + QuickEmailVerification
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Create subscribers on Moosend for new Google Ads leads
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Google Ads, Moosend
Google Ads + Moosend
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Moosend pricing: Free for up to 1,000 subscribers and unlimited emails
Best free email marketing software for building automated workflows
Sendinblue
Sendinblue screenshot
The more you use your email marketing tool, the more you’ll need to rely on automation. And Sendinblue offers a variety of templated automation flows, based on your goals. You can choose your workflow to improve engagement, increase traffic, grow revenue, or build relationships.
Even with this kind of advanced automation, you can get from account setup to actually editing emails in just a few clicks. Once you’re there, you can build your emails with dozens of pre-made templates and a drag-and-drop editor. Then, either send them as email newsletters or use Sendinblue’s automation workflows to send them on a schedule.
You can’t send as many emails at once as you can from other free email marketing tools, but you can manage more contacts and split them into focused lists. Sendinblue also lets you buy pre-paid credits to send more than your daily email limit.
Expand Sendinblue’s capabilities by integrating it with Zapier to automatically create new Sendinblue subscribers from new Google Contacts, Typeform submissions, and more.
Create SendinBlue subscribers from new or updated Google Contacts
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Google Contacts, Sendinblue
Google Contacts + Sendinblue
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Create SendinBlue contacts from new Typeform submissions
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Sendinblue, Typeform
Sendinblue + Typeform
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Sendinblue pricing: Free for up 300 emails per day and unlimited contacts
Best free email marketing software for collaborating with developers
Mailjet
Mailjet screenshot
At first glance, Mailjet is a perfectly capable email marketing service. It offers several dozen fully-designed email templates, the drag-and-drop editor you expect, and support for transactional emails. Its free account is a great way to start your email strategy.
But during setup, Mailjet offers a choice between its Marketer and Developer interfaces. In Developer mode, you can hand-code emails or customize pre-made designs, then create separate versions to A/B test. You can plug Mailjet into your app or eCommerce store and set up transactional emails, too.
If you move to Mailjet’s paid plans, you can add anywhere from five to more than 15 user accounts, so marketers and developers can easily collaborate on your email marketing. Plus, Mailjet integrates with Zapier, so you can do things like automatically send emails to people who complete your Typeform or create Mailjet subscribers from new Facebook lead ads leads.
Create Mailjet subscribers from new leads in Facebook Lead Ads
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Facebook Lead Ads, Mailjet
Facebook Lead Ads + Mailjet
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Send Mailjet emails for new Typeform entries
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Mailjet, Typeform
Mailjet + Typeform
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Mailjet pricing: Free for unlimited contacts and up to 6,000 emails per month
Best free email marketing software to get the most out of your free plan
Zoho Campaigns editor screenshot
Zoho Campaigns offers the most flexible, generous free plan of all the apps we tested. The subscriber and email sending limits aren’t crazy—you get 2,000 contacts and 12,000 sends per month—but the free plan also includes full automation capabilities, robust audience segmentation, and tons of beautifully-designed and professional templates.
The drag-and-drop editor works how you expect and includes support for dynamic content blocks. You can even personalize dynamic blocks based on your customer segments.
When it comes to automation, you’ll choose from autoresponders (one-email triggered sequences) or fully automated workflows. Both are available on the free plan and include several workflow templates to help you build out automations faster. When you create a workflow, you can choose from templates for welcome and onboarding, nurture series, re-engagement, customer retention, eCommerce, and conditional workflows.
When you’re ready to scale, you can connect with any of Zoho’s other apps, so you have a whole suite of tools at your fingertips. You can also connect Zoho Campaigns with thousands of other tools via Zapier, allowing you to automate workflows like adding new form responses to your email lists or verifying subscriber email addresses.
Add/update contacts in Zoho Campaigns for new form submissions in Squarespace
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Squarespace, Zoho Campaigns
Squarespace + Zoho Campaigns
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Verify and unsubscribe invalid email addresses in Zoho Campaigns with Clearout
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Clearout, Filter by Zapier, Zoho Campaigns
Clearout + Filter by Zapier + Zoho Campaigns
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Zoho Campaigns pricing: Free for up to 2,000 contacts, 12,000 emails per month, and 5 users
Automate your email marketing tool
Once you’ve picked your app, here are a few ideas for how to automate your email marketing tool. Then take a look at 4 ways to use marketing automation to grow your business.
Conclusion
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