The internet is an incredible place—it’s a place where we can communicate with people all around the world, raise awareness about important issues, and access information at any time. But it’s also a very complex place. This complexity makes it difficult to understand how you can use the internet to your advantage.
Thankfully, there are tons of free SEO tools out there that can help you navigate this complexity and use the internet in ways that benefit your business or personal goals. Here are some of our favorites!
Table of Contents
Free Local Seo Tools
Local SEO has become more important than ever. As local competition heats up, the task of dominating local search results is taking precedence over every other marketing activity for small businesses.
If you run a small business, but are not too big on local SEO yet, these following stats should convince you otherwise:
88% of consumers trust online reviews as much as personal recommendations. (BrightLocal)
18% of local mobile searches lead to a sale within one day. (Google)
50% of local mobile searchers are looking for business information like a local address. (Go-Globe)
50% of consumers who do a local search on their smartphone visit a store within a day. Same with 34% of consumers who searched on a computer or tablet. (Go-Globe)
Not convinced yet? Check out the full list of local SEO stats and trends in this post here.
Table of Contents
Why Local SEO is Important
10 Best Local SEO Tools
- Moz Local
- BrightLocal
- Listing Management Tool by Semrush
- GrowthBar
- Whitespark
- Navads
- GeoRanker
- Synup
- Yext
- Local SEO Checklist
Summary and Infographic
Recommended Local SEO Resources
Why Local SEO is Important
It doesn’t matter whether you are operating from one location or a hundred, a strong local search presence is key to generating more leads and conversions for your business. As such, local SEO should be an important aspect of your overall SEO strategy.
The SEO tools listed in this article have one thing in common – they are geared towards optimizing the local search rankings of your website.
In order to test the following tools or truly appreciate what they do, it’s essential you have basic information about local SEO. It’s also important to know how it differs from traditional SEO.
Therefore, before we get started, I highly recommend you check out the Local SEO Checklist we published. This SEO checklist is especially useful if you don’t know much about local search optimization. It should help you gain a basic understanding of how local search works and to learn which parts of your website you should optimize for local searches.
Now let’s get back to the main topic which is improving your local SEO with reliable local SEO tools. The tools listed here can help you manage, track and optimize your local SEO efforts.
So here are the 10 best local SEO tools you should use to improve your local search rankings.
10 Best Local SEO Tools
- Moz Local
Moz Local – Local SEO Tools
Moz Local, developed by Moz, is perhaps the most popular local SEO tool in this list because of the reputation the company has built around search in the last decade.
Moz Local helps you boost the local visibility of your business and ensures that your business listings are correct, consistent, and visible across the web.
Among other things, Moz Local submits accurate location data of your business to all the major data aggregators and online directories and helps you close duplicate business listings and lets you easily update your business listings.
Here are some of the key features you’ll get access to when you sign up for Moz Local:
Local Listings Dashboard: Manage, track, and optimize your online listings and gain key insights into their health and performance.
Instant Directory and Aggregator Submission: Moz Local distributes your listing information in real-time to the key directories and essential data aggregators.
Google My Business Sync: Moz Local enables you to claim your Google My Business (GMB) listing and sync any changes to your GMB profile.
Real-time Update Distribution: When you update basic or enhanced listing data, Moz Local automatically sends out that information across the Local Search ecosystem.
Distribution Reporting: Quickly assess the effectiveness of your published listings over time. Reported metrics include Average Score, Listing Reach, and Listing Accuracy. In addition to this, you’ll receive automated tracking PDF reports with weekly insights.
Review Monitoring: Monitor the latest reviews and ratings of your business on the most popular sites from one place.
Review Management for Google: In addition to viewing and reporting on all reviews, Moz Local enables you to respond to Google reviews directly.
In terms of pricing, Moz Local is reasonably priced compared to some of the other tools in this list. You may have to spend anywhere between $99/year per listing to $249/year per listing, depending on your needs.
Moz Local Pricing – Local SEO Packages
Moz Local Pricing: 3 Local SEO Packages to Choose from
To see the full list of features for all three local SEO packages, click here.
Price: Starts at $99/year per listing
- BrightLocal
7 Best SEO Tools to Improve Your Local Search Rankings
Founded by Ed Eliot and Myles Anderson in 2009, BrightLocal is an all-in-one reporting platform for Local SEO. Their local SEO services are used by over 45,000 agencies, businesses, and freelancers across the world.
BrightLocal provides a host of local SEO features, including:
Audit Citation and NAP: Locate and monitor existing citations across thousands of sites.
Audit Google My Business (GMB): Get a fast, detailed audit of any GMB listing.
White-label Reporting: Easy to use client reporting system through a customizable dashboard.
Track Search Rankings: Track hundreds of keywords across Google, Bing and Yahoo.
Clean-up and Build Citations: BrightLocal’s team manually fixes and builds citations on over 1400+ sites.
Monitor Online Reviews: Monitor reviews across 20 sites including Facebook, GMB, Yelp, Tripadvisor, and Foursquare.
Generate SEO Reports: Generate easy-to-read SEO reports.
The pricing starts from $29/month where you can monitor your business in up to 3 locations. BrightLocal offers a free 14-day trial as well where you can test out some of their key features.
BrightLocal Local SEO Software Pricing
BrightLocal’s SEO Packages
For a full comparison of the plans, check out this page.
Price: Starts at $29/month
Click here for a 14-day free trial
- Listing Management Tool by Semrush
Listing Management Tool by SemrushSemrush’s Listing Management tool was developed in collaboration with Yext, a digital platform to manage your listings, reviews, and local pages. (see #9 for details)
Semrush’s Listing Management tool harnesses the Yext Knowledge Network to publish data across all the most popular directories and intelligent services, including Facebook, Google, Yelp, Bing, Amazon Alexa, Foursquare, TripAdvisor, Google Maps, Apple Maps, Yahoo, and many more.
By using Listing Management as your single centralized dashboard, you can update your information once and publish it where people are searching.
Just type in your business information in the search bar and click on ‘Check listings’.
Semrush will then present you with all of your listings and the status of each:
SEMrush Listings
Image Courtesy: SEMrush
Next, proceed to payment and start leveraging the tool to boost your local SEO.
Paid subscribers of SEMrush get to employ all of Yext’s Digital Knowledge Management capabilities for only $20 per location a month.
As of now, the Listing Management tool is only available for Semrush users in five countries — US, UK, Australia, Germany, and France.
Side note: Semrush is a powerful digital marketing suite that can help you with more than just local SEO. Read my full review of the software, or start your 30-day free trial to test it out for yourself!
Price: $119.95/mo for Semrush Pro (includes Listing Management tool)
Related: Semrush vs Ahrefs: Which SEO Tool is Better?
- GrowthBar
GrowthBar SEO Tool 2021
GrowthBar is an SEO tool that gives you critical SEO metrics on any website or Google search result.
The best part? GrowthBar also has a Google Chrome extension that allows you to do keyword research, backlink analysis, and PPC analysis without ever leaving your Google browser.
While GrowthBar is a multi-purpose SEO tool, you can also use it to unlock a ton of local SEO insights to help you in your effort to climb local search rankings. For instance, you can use GrowthBar to find local keyword suggestions and identify your local competitor’s best-performing keywords.
Here’s how you can use GrowthBar for local SEO research:
To get started, activate your GrowthBar extension and type in a local search query on Google. GrowthBar will then display a list of keyword suggestions right below the search box, alongside monthly search volume and CPC data.
GrowthBar – Local Keyword Suggestions
You’ll also see the ranking difficulty score for your seed keywords. To expand the list of keyword suggestions, click on the “See More” button below the suggestion box.
Keyword Suggestions – GrowthBar
Next, while you’re on the same screen, visit the “Keywords Tracking” tab and plug in your local competitor’s domain in the search box and enter 1-2 keywords that you’d like to track.
GrowthBar SEO – Keyword Tracking
GrowthBar will generate a detailed overview report featuring your local competitor’s top organic keywords, domain authority, and estimated organic traffic per month.
GrowthBar Overview Report
To view all the organic keywords your competitor ranks for, click on the “See More” button below the “Top Organic Keywords” section of the report.
You’ll see all the organic keywords your competitor is ranking for, alongside monthly search volume and ranking position.
Having this data at your fingertips will give you a competitive advantage to outsmart your competition in local SERPs and get more local search visibility.
Price: Free; paid plans start from $29/mo
Click here for a 5-day free trial of GrowthBar
Related: 25 Best Google Chrome Extensions for SEO
- Whitespark
Whitespark – Local SEO Tools
Founded by Local SEO expert Darren Shaw in 2005 as a web design agency, Whitespark is now a full-fledged local SEO company that provides tools and services to help businesses and agencies with local search marketing. Whitespark’s Citation Finder tool is a widely popular tool used by several marketing agencies and businesses across the world.
From building citations, to earning reviews, to tracking your rankings, to building high-quality backlinks, Whitespark helps you show up, win customers, and manage your local search.
Whitespark provides the following tools to manage and optimize your website for local searches:
Local Citation Finder: helps you find all the critical citation opportunities you’re missing, so you can increase your local search rankings.
Local Rank Tracker: allows you to monitor your local and organic search performance.
Reputation Builder: allows you to review your business on popular platforms and bring more business through the door.
Link Prospector: help you automate your link prospecting and find more link building opportunities.
In addition to these, you can also access Whitespark’s free local SEO tools such as Review Handout Generator, Google Review Link Generator, and Offline Conversion Tracker.
There is no information on the pricing of their local SEO solutions on the website, so you’ll have to get in touch with their team on the contact page to get information on pricing.
According to this blog post by the founder Darren Shaw, the local SEO packages start from $100/location for up to 5 industry/local sites.
Price: Starts from $100/location
- Navads
Navads – Local SEO Tool
Navads offers local listings management for enterprise brands and media agencies who require their business listings to be optimized for search throughout the whole local search ecosystem.
Through its data quality focused platform, Navads is the leading provider of location data to the databases that power the navigation and mapping industry.
Through years of experience in the location marketing domain, Navads has acquired strategic relationships with all the principal map development companies, including Google, TomTom, Apple, and HERE. Navads is currently trusted by over 500 companies and has published over 600,000 businesses on the map.
Navads’ local marketing solutions include:
Google My Business Management: Navads’ deeply embedded relationship with Google’s GMB location content platform makes update your listings fast and easy.
Local Listings Management: Navads’ Local Listings Management removes bad business listings from the eco-system to ensure that only the most accurate local listings data is presented at the moment of search.
Local Data Optimization: With Location Data Optimization, Navads prevents errors from occurring in how your business is listed and syndicated across the web.
Local Search: With Navads’ powerful platform, you can ensure that your listings are claimed, verified and optimized for local search so they will rank high in the map search results.
Click here to request a free demo of Navads
- GeoRanker
Local SEO Tools – #4 GeoRanker
GeoRanker has a collection of local SEO tools that can help you find local citations and track your local search rankings.
GeoRanker provides the following local search marketing tools to help grow your business:
Local Citation Finder: GeoRanker creates citations for your business on the best websites for your industry.
Local Rank Checker & Tracker: This tool checks the website ranking and shows exactly the position in real-time for the targeted locations, either cities or countries.
Keywords Density Tool: This tool helps with the measurement of the number of times a keyword or phrase appears compared to the total number of words in a web page.
While the above tools can be used for free, there are certain usage restrictions. So if you manage a lot of locations and keywords, you’ll need to upgrade to any of their paid plans which start from $99/month.
GeoRanker Local SEO Plans
GeoRanker Local SEO Packages
You can compare the features of these plans here.
Price: Starts with $99/month
Get started with a free trial of GeoRanker here
- Synup
Synup – Local SEO Tools
Synup is a local SEO software that allows you to see how your business is doing on the most important local directories, search engines, and review sites. Synup’s technology suite powers over 55,000 local businesses.
Here are some of the features Synup provides:
Location Management: makes managing your location super easy.
Crawl All Listings: crawls 200+ local search engines and directories to catch data inconsistencies.
Instant-Sync: syncs your business and location data across different sites.
Niche Specific: allows you to manage industry and niche-specific sites.
Monitor Interactions: allows you to get instant notifications when customers leave a review or social comment.
Respond Back: integrated workflow allows you to respond back to reviews from within the tool.
Analytics: lets you automatically track web rankings, traffic and more.
Widgets: allows you to use widgets to display your location and reputation data anywhere.
Since it’s so effective, it’s also expensive. You’ll need to pay a minimum of $30/location per month.
Synup Pricing: Local SEO Pricing Plans
Synup Local SEO Cost Calculator
You can calculate your costs by clicking here.
Price: $30 per location per month
- Yext
Yext – Local SEO SoftwareYext listings, pages, and reviews help businesses around the globe facilitate face-to-face interactions that boost brand awareness, drive traffic, and increase sales.
Yext uses the following tools:
Data Cleansing: Yext will clean up the facts about your business across all your internal data sources, keeping it consistent within your organization, so you can be fully confident in the information you provide to customers.
Duplicate Listing Suppression: This tool will solve the problem of duplicate business listings once and for all.
Google My Business Management: Yext’s integration with Google My Business will ensure that you can make your updates directly through the platform, then publish to GMB at any time.
Local Pages: Yext Pages are optimized to show up in search engines, so your mobile customers can quickly find relevant, accurate data about your nearest locations.
Listings Management: Yext is directly integrated with a large set of maps, apps, search engines, and social networks, so your locations perform better in search and your customers find you at the moment of decision.
Yext is not as expensive as some of the other local SEO services in this list. For the starter plan, you’ll have to pay $199/year.
Yext Local SEO Packages
Yext Local SEO Packages
Compare these packages here.
Price: Starts from $199/year
- Local SEO Checklist
Local SEO Tools – Local SEO Checklist
If you find any of the above tools too expensive to invest in, then you should try Local SEO Checklist. This free Local Search Optimization tool, powered by Synup, offers 40 different options that detail specific SEO tasks to help you optimize your site for local search rankings. You can use this your Local SEO guide to know exactly what parts of your site you need to optimize for local searches.
In addition to the checklist, you can also access the following free resources:
Schema Scanner: find out whether you have relevant schema marked up content and get a list of pages that do not have schema installed.
Google Checker: Use this tool to see if your business listing meets Google My Business guidelines.
Small Business Checklist: Small Business Checklist is a comprehensive list of common tasks that all aspiring entrepreneurs must do in order to materialize their business idea.
Price: Free
Summary and Infographic
The above tools should help you optimize your website for local searches and ensure that you stay one step ahead of your local competition.
While these SEO tools are good for boosting your local search rankings, you’ll need to use them in conjunction with other keyword research and link building tools to make sure that the overall SEO of your site is in place. If you need further information on what SEO tools you should be using, check out these links below:
Best Link Building Tools
Best Keyword Research Tools
Chrome Extensions for SEO
best local seo tools
The importance of local SEO in digital marketing cannot be overestimated. Maintaining an online
presence is a very significant factor for both local and global businesses.
Local SEO tools can assist with improving your presence and engaging your audience. Local SEO tools can help track rankings, provide competitor insight, assist with developing SEO-optimized keywords, monitor performance, and encourage customer engagement.
In this guide, we share some of the best local SEO tools on the market right now. From free SEO tools like Google My Business tools within Semrush, there’s a solution for every business. Try one or all to achieve your business goals faster and easier!
- Semrush Listing Management Tool:
The Listing Management tool makes it easier than ever to add and update your business data to the most prominent directories within and outside of the US. Once your listings are live, you can use the tool to track and make updates to them to ensure they remain accurate and unified across platforms.
This comprehensive local SEO tool also allows you to monitor customer reviews, how well your business ranks in your target city, and your current local search performance across your target cities. You can even configure the tool to send you location reports via email, so you can stay on track without having to log into the tool.
local seo tools
Spotlight Your Business to Anyone from Everywhere
Try Local SEO! →
ADS illustration
- Growthbar (Chrome Extension):
Growthbar is a low-cost local SEO tool available as a standalone web app or as a Chrome extension. You can use the tool to track the position of the top keywords of a website, which can be useful for competitor analysis and local keyword research.
Growthbar also provides insights into the domain authority of a website, so you can see and track your competitor’s authority. Use the rank tracker to track which domains rank for certain keywords, or appear often for certain queries.
local seo tools
- Georanker:
Georanker has a unique feature that tracks the ranking of websites by multiple locations across the world. It displays this information through heat maps with distinct colors to show locations where the website ranks high.
Users can utilize this information while planning targeted campaigns to improve or maintain this ranking. The local rank tracker shows users the exact position of their targeted locations. It also has a citation tool that allows users to determine the sources of the citations their competitors use.
- Yext:
Yext’s Review Monitoring feature integrates with third-party sites so you can track and respond to business reviews from every location into one dashboard. You can also grab any authentic first-party reviews directly from customers and add them to their website.
Yext also provides robust tools to make your business listings compatible with voice search optimization.
local seo tools
- Semrush Position Tracking Tool:
The Position Tracking tool tracks your website’s ranking for a custom set of target keywords. It’s a useful local SEO tool because it can also target a specific device type or geographic location. (However, there is a limit to the number of keywords you can track.)
Track Your Website’s Daily Rankings
with the Postion Tracking tool
Try for Free →
ADS illustration
Compare your overall performance (visibility and estimated traffic) to that of your competitors. With the Position Tracking mobile app, you can be up to date with all your position tracking campaigns immediately and while on the go.
local seo tools
- Synup:
Synup tracks your business performance on search engines, local directories, and review sites. Synup crawls over 200 local search engines and directories to find data inconsistencies, ensuring your citations are accurate.
It can also help you track your web rankings and traffic, notifies you when people leave comments and allows you to respond to them, and syncs your location data across different sites.
local seo tools
- BiQ:
BiQ offers real-time rank tracking for 1000 keywords. It supports multiple languages and has a mobile app for on-the-go monitoring.
You can also use it for keyword analysis that helps boost your visibility and rankings. Use the rank intelligence feature to discover the content gap between your business and your competitors. In addition to these features, BIQ can also help generate ideas on how to plan your content and marketing strategies.
local seo tools
- Google My Business:
Google My Business is one of the best local SEO tools. Having one makes it easy for customers to locate information about your business such as an address or phone number.
Compare businesses, discover your local competitors, and monitor and respond to reviews. Google also includes a “book an appointment “ feature for customers, which can encourage them to engage with your listing further.
local seo tools
- Google Ads Keyword Planner:
Google Ads’ Keyword Planner tool has several features you may find helpful for Local SEO. Though you might use the tool to plan PPC campaigns, you can take note of the competition column that shows how competitive ad placement might be for your target keyword.
Check out our guide to using Google Keyword Planner for SEO and PPC Campaigns for an in-depth look into the Keyword Planner tool and its many uses.
local seo tools
- Google Search Console:
Google offers the Google Search Console to help you ensure your website remains Google-friendly. You can also use it to check the keywords Google ranks your site for and the number of pages Google has indexed from your site.
Track Your Website’s Daily Rankings
with the Postion Tracking tool
Try for Free →
ADS illustration
The tool can also show you the number of clicks and impressions your website receives. The mobile usability section shows any usability issues your mobile site or pages are currently experiencing. Check for additional errors and other indexing issues that your website is having dynamically and take action to solve them.
Check out our definitive guide to Google Search Console for an in-depth look at GSC.
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- Google Analytics:
This web analytics service tracks and reports web traffic to users. Google Analytics report service shows the number of people that visit your site daily. The third-party referrals option enables you to see the third-party websites that sent you traffic.
You can also track session duration, bounce rate and pages per session and also get insights from demographic data to use in your overall marketing strategy.
local seo tools
- Google Trends:
Google Trends is mainly used to compare keyword popularity and track event-triggered increases in the keyword search volume.
Though it’s not a traditional SEO tool, it offers users helpful data like search volume index and the geographical information of the users. Businesses can use this data to create targeted campaigns and plan new ways to outrank competitors.
Google Trends also includes what searches are likely to lead people to your website.
local seo tools
Local SEO solutions can boost online marketing strategies for businesses that have physical locations. Driving traffic online is never a straightforward task; there are several powerful factors to track if you want to receive more traffic. With the right local SEO tools, you’ll save yourself time and resources while improving your engagement with your audience.
Conclusion
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