Welcome to the new Seo Tools! Here, you’ll find all the free SEO tools you need. Whether you’re looking for a way to increase your Google rankings or get started with SEO in general, we’ve got what you need.
We’ve updated our website to make it easier than ever to find the right tool for your needs. Whether you’re looking for keyword research or link building software, we’ve got it all. Our team of experts has tested and reviewed every product listed on our site so that you don’t have to waste time trying out products that don’t work for you.
So what are you waiting for? Start browsing today!
Free Seo Tools 2017
After years of search engine optimization (SEO) experience while utilizing countless SEO tools (free and paid), we have identified the top 19 free SEO tools of 2017.
Our recommended tools are distinguished by five categories:
Keyword research
On-page SEO
Technical SEO
Analytics
Marketing tag management
TOP 19 FREE SEO TOOLS INFOGRAPHIC
KEYWORD RESEARCH
- GOOGLE KEYWORD PLANNER
Google Keyword Planner (GKP) is the only tool providing keyword data directly from Google. Although several changes to GKP have limited the accuracy of the data provided, keyword planner is still a viable keyword research tool. This free tool provides AdWords search volume, along with suggested bids and metrics on how competitive a phrase is.
The Handy Export feature allows you to quickly get a cluster of keywords together for further analysis and exploration. Additionally, the tool allows you to drill down into more specific phrases and multiply your keyword list by combining a group of phrases together.
This tool is great for:
High level keyword research
Keywords grouping
Exporting keywords
Generating keyword ideas
Estimating competition for a phrase
Discovering search data by geographic location
Website: https://adwords.google.com/KeywordPlanner
- ANSWER THE PUBLIC
Answer the Public is a visual keyword research tool providing search phrases in the form of questions. Scraping data from Google Autosuggest; Answer the Public allows you to quickly generate hundreds of key terms while gaining an understanding of how your potential customers are searching. This tool does not provide search volume or competition data but instead focuses on visually representing popular search phrases.
This tool is great for:
Generating content ideas
Discovering how your customers are searching (Anticipating Searcher Intent)
Visually representing search terms
Website: http://answerthepublic.com/
- THE REDDIT KEYWORD RESEARCH TOOL (KEYWORDDIT)
Keyworddit is a keyword research tool that extracts terms directly from Reddit. This alternative keyword tool generates phrases from popular subreddits. Keyworddit also allows you to check the context of how the keyword is being used within reddit, an insightful way to gain perspective on how people are searching.
This tool is great for:
Alternative keywords
Gaining perspective
Generating seed keywords
Addressing issues, complaints, common questions
Website: http://www.keyworddit.com/
- GOOGLE TRENDS
Curious to know the popularity of a keyword? Google Trends can provide you with a timeline of the overall interest of search phrases dating back to 2004. This tool ensures your keywords are trending in the right direction, saving you time and money by eliminating a wasteful investment in dated key phrases.
This tool is great for:
Checking the popularity of a keyword over time
Comparing keyword interest
Discovering related queries
Understanding keyword interest by region
Website: https://trends.google.com/trends/
ON-PAGE SEO
- OPEN SEO STATS
Open SEO Stats is a free Chrome extension for gaining quick insights about a webpages’ on-page SEO. This extension helps identify on-page SEO elements like page title, meta description, canonicals, H1’s and H2’s. This extension allows you to quickly audit a webpage in an easy-to-read fashion, eliminating the need to scroll through source code.
This tool is great for:
Quick on-page SEO checks
Page title
Meta description
H1
Website: https://chrome.google.com/webstore/detail/open-seo-statsformerly-pa/hbdkkfheckcdppiaiabobmennhijkknn?hl=en
- WOORANK
This easy to use Chrome extension provides a one click scan of the website you’re viewing. The WooRank report will grade the website and provide feedback regarding basic on-page SEO elements (page title and meta description length, etc). The report also features helpful scans of mobile-friendliness, site speed and social engagement.
This tool is great for:
A fast, detailed SEO report
Website grading
Quick suggestions for site improvements
Website: https://chrome.google.com/webstore/detail/seo-website-analysis/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en
- QUICKSPROUT
Quicksprout is a quick website analysis tool that combines analytics and site performance. This resource distinguishes itself from other free tools by allowing you to connect your Google Analytics account to their services. The tool will then analyze your websites SEO, social shares, and help you make sense of Google Analytics reports. Quicksprout also provides recommendations and alerts when it finds something on your website that could be improved.
This tool is great for:
Quick analysis
Downloaded-able reports
Analytics insights
Website: https://www.quicksprout.com/
- CHECK MY LINKS
Check My Links is a Chrome extension designed to seek out all broken links on your website. Simply activate the extension and it will comb through all of the links on your page and highlight any broken links.
This tool is great for:
Finding broken links to improve user experience
Website: https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB
TECHNICAL SEO
- SCREAMING FROG SEO SPIDER
Screaming Frog swiftly gathers website details by crawling your entire URL structure. Quickly audit page titles, meta data, finds broken links, generate a sitemap, and more. The free version limits your crawl depth to 500 URLs so you may need to purchase a full license if your site exceeds the 500-page limit.
This tool is great for:
Crawling entire websites
Auditing redirects
Discovering duplicate content
Locating broken links
Identifying technical issues
Website: https://www.screamingfrog.co.uk/seo-spider/
- STRUCTURED DATA TESTING TOOL
This free tool from Google allows you to test and validate structured data markup language from schema.org. Validate your markup by entering your JSON-LD, microdata or RDFa directly into the testing tool, or input a URL to have the tool check for valid markup. The testing tool will provide you with feedback on errors while allowing you to easily analyze your markup to check for accuracy.
This tool is great for:
Testing structured data markup
Detecting markup errors
Website: https://search.google.com/structured-data/testing-tool
- GOOGLE PAGESPEED INSIGHTS
Check your site’s speed. We know site speed is a valid ranking signal so it’s logical to test your site on the search giant’s platform. Google’s tool grades your site speed on mobile and desktop while providing actionable insights that you (or your developer) can implement.
This tool is great for:
Checking site speed
Identifying slow loading page elements
Website: https://developers.google.com/speed/pagespeed/insights/
- WEBSITE PENALTY INDICATOR
Fear your site may have been hit with a penalty? Want to check a sites history before taking on a new client? The FE International website penalty indicator allows you to review traffic estimates (based on SEMRush organic traffic data) with known Google algorithm updates. This is a must have tool when working with new clients.
This tool is great for:
Discovering potential impact of algorithm updates
Website: https://feinternational.com/website-penalty-indicator/
ANALYTICS
- GOOGLE ANALYTICS
You need Google Analytics, it is an absolute must.
If you are looking for reliable, actionable insights on your websites performance, look no further than Google Analytics. This free platform is the foundation for any serious digital marketing efforts.
Gather insights on how your website is attracting visitors, understand the efficiency of individual pages, and compare performance year over year.
If you’re not using Google Analytics, get started here.
This tool is great for:
Understanding website performance
Actionable insights
Segmenting organic traffic
Website: https://analytics.google.com
- GOOGLE SEARCH CONSOLE
Google Search Console is another free tool brought to you by Google. Search console provides a host of helpful features namely checking how many pages are indexing, finding links pointing to your site, identifying popular landing pages, queries your site is indexing for, and more. Search console is also where you submit updated sitemaps and can request indexing of new pages.
This tool is great for:
Checking site errors
Search analytics
Site health
Website: https://www.google.com/webmasters/tools/home?hl=en
- SEARCH ANALYTICS FOR SHEETS
This free add-on for Google Sheets allows you to pull data from Google Search Console and bypass the 90-day date range limit. You can retrieve Search Console information (ranking, queries, impressions, landing pages, etc.) directly into Google Sheets.
This tool is great for:
Historical search console data
Analytics data
Website: https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj?hl=en
MARKETING TAG MANAGEMENT
- GOOGLE TAG MANAGER
Firing marketing tags on your site?
Google Tag Manager (GTM) is designed to make tag management simple. GTM provides an easy and organized way to deploy tags on your website, eliminating the need to harass your development team to install your latest marketing tag. Tag manager offers a central location to execute and update code snippets on your site.
This tool is great for:
Tag management
Event tracking
Fast code snippet updates
Website: https://tagmanager.google.com/#/home
- GOOGLE TAG ASSISTANT
A free chrome extension to debug Google Tags including Analytics, Tag Manager, AdWords, Floodlight and more. Tag assistant uses a color coded system to let you know the health of your tag installation. You can also record a typical conversion path to diagnose any misfiring tags.
This tool is great for:
Verifying Google tags
Debugging tags
Website: https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en
- GHOSTERY
This tool allows you to detect all marketing tags in an instant. Ghostery is a free chrome extension that alerts you of all marketing trackers on the website you are visiting. You can verify the firing of marketing tags, scope out the competition, and block sites from tracking you.
This tool is great for:
Verifying what tags are firing
Prohibiting tracking
Website: https://chrome.google.com/webstore/detail/ghostery/mlomiejdfkolichcflejclcbmpeaniij?hl=en
- GACHECKER
GAChecker provides a quick way to verify if the Google Analytics (UA) code is on every webpage. This free tool will also scan your site to ensure that Tag Manger, AdWords, Optimize, Google Survey and DoubleClick codes are installed and firing on the appropriate pages.
This tool is great for:
Checking your site for missing tags
Verifying all pages have analytics on them
Website: http://www.gachecker.com/
TOP 19 FREE SEO TOOLS INFOGRAPHIC
WRAPPING UP
Check back for updates on our top 19 free SEO tools. If you have suggested tool that did not make our list, let us know! We will test your suggestion to see if it can earn a spot on our top 19 free SEO tools in the future.
best free seo tools
This is a list of the 25 best free SEO tools on the planet.
In fact, these tools have helped my site get 449k+ visitors per month.
Backlinko – Users – September 2021
(Most of which came from SEO.)
The best part?
All of these tools work GREAT in 2022.
Let’s get started…
- Answer The Public
- Woorank’s SEO & Website Analysis Tool
- Animalz Revive
- CanIRank
- Google’s Mobile-Friendly Test
- Seed Keywords
- Exploding Topics
- Seobility
- Ubersuggest
- BROWSEO
- Detailed.com
- Google Search Console
- SERPerator
- Screaming Frog
- Google Analytics
- Reddit Keyword Research Tool
- Yoast WordPress Plugin
- Panguin Tool
- Wordtracker Scout
- Lipperhey
- Bing Webmaster Tools
- Dareboost
- Siteliner
- KWFinder
- People Also Ask
Bonus #1. Bulk Google Rank Checker
Bonus #2. LSI Graph
25 Best Free SEO Tools - Answer The Public
Find 150+ keyword ideas in seconds.
Most SEO tools get their data from the same place: The Google Keyword Planner.
Answer the Public is different.
This awesome tool finds questions that people ask on forums, blogs and on social media.
And it turns those questions into awesome keywords:
Answer The Public – “keto diet”
Best Feature: “Vs. Keywords”
You’d be surprised how many people search for “X vs. Y” keywords in Google.
(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)
And Answer the Public has a section of the results dedicated to “Vs. Keywords”.
Answer The Public – “keto diet” – Versus section
This brings us to the 2nd tool on our list…
- Woorank’s SEO & Website Analysis Tool
Get a list of SEO improvements in seconds.
This is a very handy Chrome extension.
First, you get an overall SEO score.
Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
WooRank – Chrome extension
Best Feature: “Marketing Checklist”
Most SEO tools only tell you about problems… not solutions.
But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.
WooRank – Marketing checklist
And now it’s time for our next free SEO tool…
- Animalz Revive
Improve and update old content.
Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.
Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.
Fortunately, this tool tells you exactly which articles on your site need the most attention.
Animalz Revive Advice
Best Feature: “Traffic Loss Since Peak (Views)”
This feature lets you know exactly how many visitors that a piece of outdated content is costing you.
Animalz Revive
- CanIRank
Quickly answer the question: “Can I rank for this keyword?”.
CanIRank is a super-detailed keyword difficulty tool.
And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:
“This keyword is really competitive”
Or
“This keyword has low competition”
Instead, it tells you whether or not YOU can rank for that keyword.
CanIRank
Very cool.
Best Feature: “How can you better target this keyword?”
CanIRank isn’t just for sizing up the first-page competition.
It also gives you suggestions that can help you rank for a specific term.
CanIRank – Keyword probability
- Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing.
You might have heard that Google recently made a big change to its algorithm.
(This change is officially called “Mobile-First Indexing”.)
The bottom line is this:
If your site isn’t optimized for mobile devices, you’re in big trouble.
Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.
And it tells you whether or not Google considers your site mobile-friendly.
Google’s mobile friendly test
Best Feature: “Page loading issues”
This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.
Mobile-Friendly Test – Issues
- Seed Keywords
Find completely fresh keyword ideas.
Most keyword research tools work the exact same way:
Enter a seed keyword into the tool.
Get a list of closely-related terms.
The problem with this approach is this:
Everyone types the same seed keywords into these tools.
Well, Seed Keywords takes a completely different approach.
Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.
SeedKeywords – Scenario
Then, type those seed keywords into your favorite keyword research tool.
Best Feature: “Submit Query”
Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.
That way you can quickly scan the search results… and see how competitive those keywords are.
SeedKeywords – Results
- Exploding Topics
Find popular keywords before they get competitive.
This free SEO tool does one simple thing:
It bubbles up topics that are just starting to trend.
exploding topics Homepage
That way, you can create content around these emerging trends (or optimize your old content around a new keyword).
The tool currently has about 2k topics in its database. And they’re adding more every week.
Best Feature: Categories
Categories let you drill down to a specific topic category that’s important to your business.
For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.
exploding topics Category Page
Nice.
- Seobility
Get a deep-dive SEO site analysis.
SEObility crawls your entire site and lets you know about search engine optimization issues like:
Slow loading pages
Blocked pages
Sitemap problems
Technical SEO issues
Lots more
SEOBility
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
Best Feature: Content Report
This report hands you a list of pages that have content-related SEO issues.
(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)
SEOBility – Content report
- Ubersuggest
Get keyword suggestions and competition data.
Ubersuggest has a lot of features that are usually only found in premium SEO tools.
But it’s 100% free.
To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).
Ubersuggest – Search
And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.
Ubersuggest – Results
Plus, you get a list of suggested keywords that are based on the keyword you typed in.
Ubersuggest – Keyword suggestions
Best Feature: “Comparisons”
This feature shows you “X vs. Y” keywords.
Ubersuggest – Keyword comparisons
In my experience, X vs. Y keywords are super untapped.
Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.
And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.
- BROWSEO
See your site through the eyes of a search engine.
As it turns out, search engines see your site VERY differently than you do.
And BROWSEO gives you the type of x-ray vision that search engines have.
BROWSEO
Best Feature: SERP Preview
Get a sweet preview of how your page appears in the search results:
BROWSEO – SERP preview
This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.
- Detailed.com
Get intel on your competition.
Detailed gives you a curated list of the most popular sites in your industry.
That way, you can size up your biggest competitors.
(And copy what they’re doing.)
Detailed
Best Feature: “Mentions”
This feature shows you who recently linked to (and tweeted about) your competition.
Detailed – Backlinko
- Google Search Console
Get SEO help straight from Google.
No list of free SEO tools would be complete without the Google Search Console.
Why?
The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit.
(After all, it comes from Google.)
For example, you can use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.
Using Google Search Console as a rank checker
Best Feature: Index Coverage Report
The Index Coverage Report gives you a list of pages on your site that aren’t getting indexed.
You can also see how you can get things back on track.
Google Search Console – Index coverage report
- SERPerator
This awesome tool lets you check the SERPs across different locations and devices.
As you probably know, the search results change dramatically depending on where you are and what device you’re using.
(Especially for local searches, like: “pizza shop” or “landscaper”.)
And this tool lets you see exactly how the results will look for someone searching on a particular phone from pretty much any major city in the world.
SERPerator – iPhone results
Best Feature: Compare Devices
See how the results look on two different mobile devices… side-by-side.
SERPerator – iPhone, compare devices
- Screaming Frog
Find and fix technical SEO issues in seconds.
Let’s face it:
Finding technical SEO problems on your site can be a HUGE pain.
Enter: Screaming Frog.
This nifty tool crawls your site using a Google-like crawler. And it generates a report of potential issues (like HTTP header errors, javascript rendering issues, bloated HTML, and crawl errors).
Screaming Frog
Best Feature: Discover Duplicate Content
As you might have heard, Google HATES duplicate content.
Fortunately, you can use Screaming Frog to quickly ID pages with duplicate content.
Screaming Frog – Duplicate content
- Google Analytics
See how people find and interact with your site.
OK, OK. Google Analytics isn’t really an SEO tool.
But it’s almost impossible to run an SEO campaign without it.
Why?
The data in Google Analytics tells you whether or not your SEO efforts are paying off.
I’m talking about data like:
Organic traffic
Bounce rate
Traffic sources
Time on site
Page speed
Google Analytics
Best Feature: Google Analytics and Google Search Console Integration
Google Analytics is super powerful on its own.
But when you combine it with the Google Search Console?
It’s even MORE powerful.
Linking your GSC account with GA hooks you up with helpful info, like the keywords people use to find your site, your organic CTR, and more cool stuff.
Google Analytics – Google Search Console
- Reddit Keyword Research Tool
This is one of my favorite little keyword research tools.
Why? Because it can bring up terms that I probably wouldn’t find with any other tool.
This tool scrapes Reddit words and phrases that tend to crop up in specific subreddits.
Reddit Keyword Research Tool
So if you know where your target audience hangs out on Reddit, this is a goldmine of keyword and content topic ideas.
Best Feature: Context
This feature takes you to the actual thread on Reddit.
That way, you can see exactly how that keyword is used in discussions.
- Yoast WordPress Plugin
The best SEO plugin for WordPress.
If your site runs on WordPress, you need to install Yoast ASAP.
It’s by far the most robust SEO plugin on the market.
The best part? It’s 100% free.
Yoast SEO WordPress plugin
Best Feature: XML Sitemap Generator
Sitemaps help Google and other search engines find, crawl and index all of the pages on your site.
And with the Yoast plugin, you don’t have to tinker with your sitemap every time you add a new page to your site.
That’s because Yoast updates your sitemap automatically. Cool.
Yoast – Sitemap
- Panguin Tool
Get to the bottom of a rankings drop.
This tool correlates your search traffic with known Google updates.
Why is this helpful?
Well, if you notice that your rankings dropped around the time of a big Google update, you can figure out what went wrong… and fix it.
Panguin
Best Feature: Switch Updates On/Off
Panguin makes it easy to zero in on a specific update.
For example, if you’re a local business that focuses on local SEO, you can only have Panguin ONLY show you Google updates that impacted local results.
Panguin – On/Off
- Wordtracker Scout
Steal your competitor’s keywords.
Wordtracker scout takes a unique approach to keyword research…
Instead of entering keywords into a tool, Wordtracker shows you the most common terms on a page.
That way, you can go over to one of your competitor’s pages… and grab the keywords they’re using in their content.
WordTracker Scout
(Note: This is only available as Chrome extension and isn’t supported for Firefox)
Best Feature: Opportunity
Shows you which keywords on your list have the best ratio of search volume and competition.
WordTracker Scout – Opportunity
- Lipperhey
Powerful website analyzer.
Lipperhey is a full-featured SEO analyzer that doesn’t cost a penny.
LipperHey
Best Feature: Keyword Suggestions
Get a list of keywords to add to specific pages on your site.
(Which can help you get more organic traffic from long-tail keywords).
LipperHey – Keyword suggestions
- Bing Webmaster Tools
Optimize your site for Bing.
Bing Webmaster Tools is basically the Google Search Console… but for Bing.
So if you want to get your site indexed (and ranked) in Bing, Bing Webmaster Tools is a must-have.
Bing Webmaster Tools
Best Feature: Keyword Research Tool
Get keyword ideas (and data) straight from Bing.
And unlike the Google Keyword Planner, the data from Bing is strictly for organic search (not Bing PPC or Adwords).
Bing Webmaster Tools – Keyword Research tool
- Dareboost
Analyze your site for speed, SEO, security and more.
Dareboost isn’t strictly an SEO tool.
But it does analyze your site for things that indirectly impact SEO, like your site’s loading speed and security.
Dareboost
Best Feature: Priorities
Let’s you know where to start first. Helpful if you’re strapped for time.
Dareboost – Priorities
- Siteliner
Get a full SEO report for free.
Siteliner scans your site for SEO problems (like blocked pages, messed up redirects and broken links).
Siteliner
Best Feature: Comparison with Other Sites
This lets you compare your site’s loading speed and page size to other site’s in Siteliner’s database. Helpful for benchmarking.
Siteliner – Comparison with other sites
- KWFinder
No-nonsense keyword research tool.
The best part of KWFinder is how darn easy it is to use.
But don’t let this fool you into thinking KWFinder isn’t powerful. It’s a legit keyword tool that lots of pros use.
KWFinder
Best Feature: LPS
LPS=Link Profile Strength.
This feature basically tells you how many links you’ll need to rank for that keyword.
So if you find a keyword that has a LPS of 50+, you know that you’ll need to do some serious link building to rank for that term.
KWFinder – LPS
- People Also Ask
This free tool pulls questions that appear in the “People Also Ask” section of Google’s search results.
Usetopic – People Also Ask
My only gripe with the tool is that it takes a while for the results to load. But I understand that’s because it has to actually run the search and grab questions from the PAA box. Which takes a while.
Overall, a very cool tool for finding question keywords.
Best Feature: Related Questions
People Also Ask shows you questions that you’d usually have to get by manually clicking on the PAA box in the SERPs.
For example, one of the questions the tool showed me was “What is a good keyword?”. And I also got a handful of questions that were closely related to the original question.
People Also Ask – Related questions
Bonus #1. Bulk Google Rank Checker
Simple and accurate rank checker tool.
If you want to see where you rank for a specific keyword in Google, you definitely want to use a rank tracking tool.
This free tool makes the process a cinch (and you can check up to 10 keywords for free).
Bulk Google Rank Checker
Best Feature: Search Engine Rankings
See where you rank in the SERPs… and where your competitors rank.
Bulk Google Rank Checker – SERPs
Bonus #2. LSI Graph
Advanced content optimization.
LSI keywords can help take your on-page SEO to the next level.
And that’s exactly what LSIGraph is designed to do: it creates a list of LSI keywords that you can sprinkle into your content.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines