SEO Tools for 2019
SEO Tools for 2019 are the most powerful and effective SEO tools in the industry. These tools will help you achieve your goals in 2019. If you want to rank higher in Google and make more money with your website, then this is the right place for you!
Table of Contents
Free Seo Tools 2019
If you’re looking for the most up-to-date and complete guide to free SEO tools online, you’ve found it.
We’ve personally tested all of the best tools and whittled the list down to 20. SEO isn’t easy, but with these tools, you can take your game to the next level for FREE.
For more information, you can also check out our SEO guide here.
Table of Contents
Google Tools
Technical SEO Tools
Local SEO Tools
Keyword Tools
Misc. SEO Tools
Google Tools
Who knows how to rank on Google better than the search engine itself? Google’s suite of SEO tools is basically all you need to start ranking your site on Page 1.
1) Google PageSpeed Insights
Free SEO Tools Google PageSpeed Insights
Site speed MATTERS. If visitors wait more than a second or 2, they will bounce. Google PageSpeed Insights will tell you how your site performs on multiple devices, show areas for improvement, and even lets you know the quality of your UX (font size, button location, etc.).
As Google continues to care more about UX rather than keywords, site speed and usability are becoming MORE IMPORTANT THAN EVER. That’s why this tool is #1 on our free SEO tools list!
2) Google Keyword Planner
Free SEO Tools Google Keyword Planner
Even with a host of keyword tools out there, Google Keyword Planner still reigns supreme. You can quickly see the best, most lucrative keywords to use for content, paid ads, metadata and more. This tool will show you how competitive the keyword is as well as the suggested bid price for paid ads.
Google aggressively asks you to set up a campaign for Google Adwords, but you don’t have to. The tool is still free.
3) Google Analytics
Free SEO Tools Google Analytics
One tool to rule them all. One tool to find them. And one tool to bring them all and in the darkness…analyze literally everything about your site so you can improve SEO. Google Analytics is not only one of the best free SEO tools, but it is also probably the most important SEO tool there is. It is likely already installed on your website!
This tool lets you analyze traffic, assign dollar values to organic traffic, determine ROI, view traffic geo-information and more. It basically lets you dominate the entire world with an iron fist.
4) Google Mobile-Friendly Test
Free SEO Tools Google Mobile-Friendly Test
Google has openly admitted sites that are not mobile friendly will be banished down in the depths of the search rankings forever.
Their Mobile-Friendly Test tool will instantly tell you whether or not your page stands up to their strict mobile guidelines. If not, make their suggested changes.
Technical SEO Tools
Back in the day, SEO was all about technical, page-level aspects (welcome to the best PDF site with the best PDF software by the best PDF company PDF maker PDF!).
Google is smarter now. Still, technical aspects of your site are EXTREMELY important. You’ve got to build a solid foundation first. These tools will help you do exactly that.
1) All-In-One SEO Pack
Free SEO Tools All-In-One SEO Pack
Everyone loves Yoast, but we prefer the All-In-One SEO tool for WordPress. It’s a “right out of the box” tool for beginners that makes it easy to optimize your images, content, and descriptions as well as create XML sitemaps and other nifty SEO tools.
It’s also the only tool that provides SEO integration for eCommerce sites.
2) Ahrefs Backlink Checker
Free SEO Tools Ahrefs Backlink Checker
Ahrefs Backlink Checker is a “freemium” tool that shows the top 100 backlinks to your site. It also tells you the total number of referring domains and backlinks too.
They even give you their awesome native statistics Domain Rating (DR) and URL Rating (UR).
This will help you determine which pages are getting the most links, what’s working, who likes what, etc.
3) Map Broker XML Sitemap Validator
Free SEO Tools Map Broker XML Sitemap Validator
A site map makes sure Google’s crawlers can get to all the content on your site (and improve your rankings). Map Broker’s XML Sitemap Validator validates your entire map to make sure it’s working and even checks that the backlinks are working too.
4) Yoast SEO
Free SEO Tools yoast
You can’t do a “best free SEO tools” post without including Yoast. It is the most popular WordPress SEO plugin.
It optimizes meta tags, descriptions, and content. And also generates a sitemap for you. It’s probably the only SEO tool you’ll ever need for a simple WordPress site.
5) SEO Web Page Analyzer
Free SEO Tools SEO Web Page Analyzer
This tool is amazing. SEO Web Page Analyzer gives you a snapshot of your web page and some quick tips to improve it.
It breaks down the structure and content of your site and gives you recommendations based on accessibility and usability. Basically, it’s a quick analysis of your site from a search engine’s point of view.
Local SEO Tools
1) Whitespark Google Review Link Generator
Reviews on your Google My Business page are CRUCIAL for SEO (and customers alike).
Since most users are too lazy to go search for a way to review you (unless you screw them over), the Google Review Link Generator tool gives you a streamlined way of generating reviews. Send your customer the nifty link and voila.
2) Moz Local Listing Score
Free SEO Tools Moz Local Listing
Moz’s Local Listing tool fetches data from 10 of the most authoritative local sources (including Facebook and Google) and gives your real-world locations a local SEO score.
The tool spits back actionable tips and incomplete listings so you can step your local game up.
3) Local SEO Checklist
Free SEO Tools local seo checklist
LocalSEOChecklist.org is a site that will help you dominate your niche. It’s not so much a “tool” per se; it’s a catch-all list and information resource for local SEO. Go through the list and check each box. If you don’t know something about a topic, click “learn more.”
Check off all the boxes and you will dominate your competition.
4) UNAMO’s Multiregional Tracking
Free SEO Tools UNAMO
UNAMO is a more advanced tool, but it definitely helps take your geo-targeting to the next level. This tool shows you how each keyword is performing across multiple regions, so you can zero-in your marketing efforts.
Looking for local leads in LA? Now you can break it down by neighborhood and adjust accordingly.
Keyword Tools
We’ve already mentioned Google Keyword planner, but there are plenty of tools that help take your keyword game even further. Just finding the right words isn’t enough sometimes.
1) Answer the Public
Free SEO Tools Answer The Public
Sometimes it’s hard to do keyword research for a new site because you don’t actually have the site idea yet! If you are looking for new ideas to start a blog, use Answer the Public to see what questions people are asking.
Just type in a topic and it will spit back all of the “what” questions people are asking into Google (EX: What is a PDF? /What is the Best PDF (it’s Soda PDF)/Where can I download a PDF?).
2) IMForSMBs.com’s Bulk Keyword Generator
Free SEO Tools Bulk Keyword Generator
Doing SEO for local tradespeople? This Bulk Keyword Generator is a godsend. Type in “roofer in New York” and it will generate dozens of suggested keywords that customers might be searching for.
3) Keyworddit
Free SEO Tools Keyworddit.jpg
Keywords + Reddit = Keyworddit. This tool is next level SEO.
Reddit is one of the web’s largest databases of knowledge (AKA cat memes and political extremism). This tool scrapes Reddit and returns the most common keywords in a subreddit (section of the site).
For example, if you are a dog trainer, you can search the DogTraining subreddit and see the most common keywords. You can’t find these words ANYWHERE ELSE.
4) Moz Local
Free SEO Tools Moz Local
We love Moz Local because it searches the top 12 local directors (like Yelp) and sees where you are listed.
It shows important information such as which category you’re listed under and whether or not you have media on your profile (you should).
Misc. SEO Tools
We couldn’t think of a category for these free SEO tools, so this is what you get (don’t complain).
1) Hunter.io
Free SEO Tools Hunter.io
Natural link building is the key to any successful SEO strategy these days. But reaching out to random email addresses is like finding a needle in a haystack.
Hunter.io finds all available email addresses associated with a domain so you can better target your search.
2) Search Latte
Free SEO Tools Search Latte
Parli Google? Hablas SEO?
Search Latte helps you track Google in different languages. Enter the keyword and pick your international form of Google, and it will display that country’s results for you. No VPN needed!
3) Google SERP Preview Tool
Free SEO Tools Google SERP Preview Tool
The Search Engine Results Page (SERP) is how users find you. The way you appear on this page is VITAL to rankings and conversions.
Google’s SERP Preview Tool lets you see your title, description, and tags through a Google user’s eyes so you get a better idea of how to optimize your SERP game.
best free seo tools
Search Engine Optimization (SEO) techniques can help your website climb the rankings and display higher in the Search Engine Results Pages (SERPs). However, optimization can be really expensive. Premium SEO tools carry premium price tags. Fortunately, there are plenty of free SEO tools that can take your site to the next level without spending a cent.
In this guide, we’ll explore 13 of the best free SEO tools. We’ll examine each tool’s features, pros, and cons to help you decide which is right for you. Let’s get started!
What Are Free SEO Tools?
SEO is a multi-faceted approach that includes the following strategies, among others:
Keyword research and optimization
Meta text optimization
Link building
HTML sitemaps
SEO is essential to helping your site climb higher in SERP placement and attract more organic traffic. Since there are many SEO-related tasks, you might consider outsourcing the work to an agency or premium tool. This approach can save you time and effort, but can cost a lot of money.
Alternatively, free SEO tools can help you hone your strategy without straining your wallet. You’ll need to put more effort into using these tools and optimizing your site. However, if you’re on a budget and have the time to spare, these platforms’ SEO insights can be invaluable.
13 Best Truly Free SEO Tools
Let’s now look at 13 of the best absolutely free SEO tools available. We’ve picked these options based on their ease of use, valuable insights, and totally free features!
- SEO Analysis & Website Review by WooRank
The WooRank Chrome extension is one of the best free SEO tools.
SEO Analysis & Website Review by WooRank is a Google Chrome extension that can evaluate a website directly from your browser. It assesses various factors, including keyword optimization, traffic, backlinks, and more.
Once you open the extension, it will show you a report with the website’s strengths, weaknesses, and errors. The plugin also breaks down your issues into specific categories, and identifies how you can solve SEO problems.
Key Features for WooRank:
Evaluate a website in real-time.
View a detailed SEO report with a breakdown of errors and potential improvements.
Evaluate both on- and off-page SEO data.
WooRank is for you if…
You use Google Chrome.
You’d like a quick overview of your SEO strengths and weaknesses.
WooRank Pricing: The Chrome extension is free. | Learn More About WooRank
- Ubersuggest
Ubersuggest by Neil Patel.
If you’ve ever looked for digital marketing or SEO advice, you’ve likely come across Neil Patel’s website. This marketing expert provides helpful freemium tools to optimize your website, including Ubersuggest.
Ubersuggest enables you to type a keyword or domain into its search engine. If you choose the former option, you’ll see your chosen phrase’s search volume, difficulty to rank, keyword variations, and content ideas. Alternatively, entering a domain can show a website’s backlink profile, domain authority, traffic, and best-performing content.
Key Features for Ubersuggest:
Domain overviews
Top SEO pages
Keyword suggestions
Content ideas
Backlink information
Ubersuggest is for you if…
You’re looking for new keyword and content ideas.
You’d like to assess your domain or your competitors’ domains.
You want to expand your backlinking strategy.
Ubersuggest Pricing: Free for keyword and content ideas. If you want access to search volume and demographic data, you can upgrade starting at $29 per month. | Learn More About Ubersuggest
- AnswerThePublic
Answer the Public.
AnswerThePublic is one of the best free SEO tools for finding content ideas. You can type a keyword into the platform, and it will return a detailed list of the most popular related search terms.
This SEO tool focuses on three categories: questions, prepositions, and comparisons. AnswerThePublic even breaks down its data into visual mapping and lists. You can also download the information in CSV format to review it further.
Key Features for AnswerThePublic:
Access data visualization tools.
See keyword questions, prepositions, and comparisons.
Export data into CSV format or download keyword mapping images.
AnswerThePublic is for you if…
Content production is your primary focus.
You’d like to focus on long-tail keywords.
You prefer visual data.
Answer the Public Pricing: Most of the features are free to use and provide immense amounts of data. Upgrading to a Pro plan, starting at $99 per month, gives you access to more search data and content strategy tools. | Learn More About AnswerThePublic
- MozCast
Mozcast, a free SEO tool.
Search engine algorithm changes can significantly impact your rankings and change your SEO strategy focus. MozCast can help you stay on top of any Google algorithm updates by viewing their progression over 90 days.
MozCast operates like a weather forecast, with higher and stormier “weather” indicating significant changes in algorithms. The platform collects this data by tracking a collection of keywords and seeing how content rankings change. Furthermore, MozCast divides its data into different SEO categories, including HTTPS results, reviews, and knowledge panels.
Key Features for MozCast:
View daily and 90-day “weather” histories for Google algorithm changes.
Differentiate between changes in Google SERP features.
Quickly explore graphical data.
MozCast is for you if…
You’d like to track the Google algorithm over time.
You prefer visual data over number crunching.
MozCast Pricing: Free | Learn More About MozCast
- Animalz Revive
Animalz Revive
Updating old content is essential to SEO. However, this process can be time-consuming if you have an extensive catalog. Animalz Revive simplifies content updates by emailing you a list of posts that you should consider refreshing.
You’ll need to share your Google Analytics authentication information with Animalz Revive. Then, its marketing team will evaluate your entire website and look for weak content areas. Finally, you’ll receive a straightforward list of old content that needs updating.
Key Features for Animalz Revive:
Receive a customized list of posts that should be refreshed.
Get a link to share the report with other team members.
Access a brief overview of content refreshing best practices.
Animalz Revive is for you if…
You have a vast catalog of content.
You’d like to focus on refreshing older posts instead of writing new ones.
Animalz Revive Pricing: Free | Learn More About Animalz Revive
- Seed Keywords
Seed Keywords is one of the best free SEO tools.
Seed Keywords works a little differently from other free SEO tools on this list. It helps you create a “scenario” that you can share with people in your network. Users can then reply with search terms to help you identify keywords and search intent.
Once users have replied to your question, Seed Keywords will collate the replies into a simple list. You can then access it via a bookmarked URL. Keep in mind that you will need a responsive audience to get meaningful data from this SEO tool. If you have that, however, Seed Keywords can be incredibly valuable.
Key Features for Seed Keywords:
Make a shareable link to your “scenario.”
Collect user responses and view them on a single page.
Seed Keywords is for you if…
You want a simple but elegant way to find out about search intent and long-tail keywords.
You have a sizable and responsive audience.
Seed Keywords Pricing: Free | Learn More About Seed Keywords
- Screaming Frog SEO Spider
Screaming Frog SEO spider.
Search engines such as Google use bots called “crawlers” to navigate your website, find issues, and rank it in the SERPs. By using the Screaming Frog SEO Spider Tool, you can emulate that experience for free.
Screaming Frog can identify several issues, including broken links, blocked URLs, and errors. It can also analyze different types of SEO data, such as page titles and redirects, and create a personalized report for your site. Overall, it’s an excellent free SEO auditing tool that gives you a little insight into how the search engines really see your site.
Key Features for Screaming Frog:
Visualize your site architecture.
Make XML sitemaps.
Identify problem areas on your site.
Find duplicate pages.
Integrate with Google Search Console, Google Analytics, and PageSpeed Insights.
Screaming Frog is for you if…
You want an in-depth look at your website’s internal structure.
You want to run regular SEO audits.
Getting ahead of the search engine crawlers is a part of your strategy.
Screaming Frog Pricing: The tool can crawl up to 500 pages for free. If you pay £149 per year (about $196.50), you can crawl unlimited websites, schedule crawls, and identify additional data. | Learn More About Screaming Frog
- Seobility
An Seobility report
If you’re looking for an all-in-one SEO auditing program, consider using Seobility. This free SEO tool can crawl your site for SEO issues and provide you with tips for optimizing your content. It also identifies your top-ranking keywords across different locations and devices.
Seobility is also an excellent tool for analyzing your competition. You can see how similar websites rank for competing keywords, and the specific optimization techniques they use to get ahead. Moreover, Seobility provides all this detailed data in a color-coded report that you can download as a PDF file, even as a free user.
Key Features for Seobility:
Complete site audit
Keyword and SERP rankings
Backlink analysis
Competition analysis
Keyword research tools
Seobility is for you if…
You want an in-depth report about your website’s SEO.
You’d like to compare your site to your direct competition.
You want to track your SEO strategies over time.
Seobility Pricing: Free for one domain, up to 1,000 pages, and 100 external links. Paid plans start at $50 per month. | Learn More About Seobility
- Exploding Topics
Exploding Topics is one of the best free SEO tools.
If you’d like to stay ahead of content trends, you might want to use Exploding Topics. This platform analyzes social media platforms, search histories, and websites across the internet to identify topics that are gaining in popularity.
Exploding Topics is very easy to use. You choose a time interval from one month to five years. You can also select from different categories, including technology, travel, education, and e-commerce (or search for various categories and keywords of your own). Exploding Topics will then show a selection of trending keywords with graphs, monthly searches, and growth.
Key Features for Exploding Topics:
Identify popular topics before they become very competitive.
Receive topics emailed directly to your inbox.
Choose from different topic categories and intervals.
Exploding Topics is for you if…
You’re looking for new content ideas.
You’d like to write trendy (and trending) posts.
Exploding Topics Pricing: Free for the basic tool. Upgrading to Pro, starting at $97 per month, enables you to identify topics six months in advance. | Learn More About Exploding Topics
- Ahrefs Backlink Checker
Ahrefs has one of the best free SEO tools.
Building backlinks is essential to ranking higher in the SERPs. With the Ahrefs Backlink Checker, you can quickly identify which websites link to yours. Moreover, you can see which percentage of URLs are dofollow, and discover your highest-performing posts and pages.
The Ahrefs Backlink Checker has the second highest-performing website crawler, just behind Google. As such, it has an immense database of URLs to draw data from. You can also track your backlink profile over time to see changes.
Key Features for Ahrefs:
View a complete backlinks profile for your site.
Analyze backlink anchor text.
Disavow link spam.
Export your data into a PDF or CSV file.
Ahrefs is for you if…
You’d like to focus on off-site SEO.
You’re looking for in-depth information with data filters.
You’d like to create a long-term link-building strategy.
Ahrefs Pricing: Free. Upgrading to a paid Ahrefs plan, starting at $99 per month, gives access to additional SEO tools. | Learn More About Ahrefs
- The Reddit Keyword Research Tool
Reddit Keyword Research Tool.
Reddit is a highly popular social media platform, with 1.7 billion visits per month. If you’d like to target users on this site, consider using The Reddit Keyword Research Tool. Simply select a subreddit, hit Get Keywords, and you’ll see a list of the most popular phrases.
The Reddit Keyword Research Tool ranks the most popular terms and includes their monthly search volumes in the US. You can also view their context to understand the results better. Furthermore, this tool enables you to export the data for further analysis.
Key Features for The Reddit Keyword Research Tool:
See the most popular keywords in different subreddits.
View contextual information to understand user intent.
See monthly search volumes.
Export keyword data.
The Reddit Keyword Research Tool is for you if…
Your target audience uses Reddit.
You’d like a unique way to find new keywords.
The Reddit Keyword Research Tool Pricing: Free. | Learn More About The Reddit Keyword Research Tool
- Yoast SEO
Yoast SEO plugin
Yoast SEO is one of the most popular and best free SEO tools available. It is a WordPress plugin that automatically scans your posts and pages for readability and SEO issues. Yoast then displays “good results,” problems, and potential improvements at the bottom of the page.
You might consider using Yoast SEO for its user-friendly interface. It can also save time on optimization techniques since you won’t need to use an external platform. Instead, you can optimize content as you write it. Yoast’s free version is powerful enough that many users never upgrade to premium, though the extra features it provides are very nice.
Key Features for Yoast SEO:
Evaluate the readability and SEO optimization of your text.
Optimize your content and meta text in different languages.
Create structured data for rich snippets in the SERPs.
Access SEO training resources.
Yoast SEO is for you if…
You’re looking for a user-friendly solution.
Content optimization is your focus.
You have a multilingual website.
Yoast SEO Pricing: There is a totally free version available. Yoast SEO premium costs $99 per year and includes extra SEO features. | Learn More About Yoast SEO
- Rank Math
Rank Math
Last but not least, Rank Math is an excellent WordPress plugin that can help you improve your SEO while writing posts and pages. It sits alongside the WordPress editor, enabling you to instantly view suggested improvements and make changes. Furthermore, you can use an AI assistant that suggests content improvements as you write.
Rank Math also offers advanced snippet previews. You can see how your content will look in the SERPs and on social media platforms. You can also track your SEO progress over time and compare it to your competition. This will give you an advantage in grabbing that much-desired position directly under or beside the search bar, before even ads get shown.
Key Features for Rank Math
Access an AI content writing assistant.
View rich snippet previews directly from WordPress.
See advanced SEO analytics.
Track your rankings.
Rank Math is for you if…
You’d like to manage multiple SEO tasks with one tool.
Rich snippets are focal points in your SEO strategy.
Rank Math Pricing: There is a free version of the plugin. Premium plans, starting at $59 per year, support more websites, keywords, and a schema generator. | Learn More About Rank Math
Final Thoughts on Free SEO Tools
Free SEO tools can improve your website’s rankings quickly and easily. Even better, you won’t have to invest in expensive software if your website is still growing.
Overall, Screaming Frog is one of the best free SEO tools if you’d like to run a full site audit. Alternatively, AnswerThePublic is an excellent option for generating content ideas and long-tail keywords. We also highly recommend Yoast SEO if you’re looking for a free WordPress SEO plugin.
Conclusion
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