Welcome to fluxresource.com. We are a group of SEO experts that have been working in the industry since 2010. We’ve learned a lot over the years, and we want to share our knowledge with you.
fluxresource.com provides free SEO tools 2020 and other useful information for online marketing. Our goal is to provide you with valuable information so that you can better understand how to optimize your website for search engines.

Table of Contents
Free Seo Tools 2020
SEO doesn’t have to be expensive!
There are tons of awesome free SEO tools for you to choose from.
The problem is knowing which ones are worth using and which ones you should avoid.
So I’ve created a list of 56 of the very best free SEO tools that I use to grow my own search traffic below.
This list is quite extensive, so if you are in a hurry then please use the table of contents below to navigate the post-
Table of Contents [show]
Download The Full Free SEO Tools List Now
Please support our work by sharing the post below to download the PDF.
The 8 VERY Best Free SEO Tools
If you want a complete list of free SEO tools, please keep scrolling.
But:
If you want to know which are the 6 best free SEO tools, pay attention.
- Quick Win SEO Strategy Builder
The Quick win seo strategy builder is an exclusive tool that I released earlier this year.
It comes with a free video series that shows you how to find all of your current available SEO opportunities and then act on them.
We built it ourselves so you can’t get it anywhere else!
YouTube video
This strategy is easy to learn, simple to execute and delivers results quickly!
To make things even better you can use my SEO reporting software to show the results you achieved to your clients and collaborators.
Download the free tool now and I’ll guide you through the process step by step.
- The Backlink Blacklist
The free backlink blacklist is a database of known public blog networks, guest post farms & links sold via cold outreach or marketplaces like Fiverr.
So far there are over 60,000 domains on the blacklist:
YouTube video
You can see precisely why a domain is on the backlink blacklist along with a screenshot of the evidence.
On top of that, you can also export the reports into a handy CSV file making this one of the best free SEO tools available right now.
- Rank Math
Rank Math is an SEO plugin for WordPress that helps people optimize their content with built-in suggestions based on widely-accepted best practices.
It has a clean and simple interface:
rank math free seo tool
Rank Math allows you to:
Run SEO analysis to detect issues
Win rich snippets
Measure and track keyword rankings
It also integrates with platforms like:
Twitter
Facebook
Bing
Google
Pinterest
Linkedin
Google Search Console
And the best part is, it’s 100% free! Personally, I think it’s the best SEO plugin for WordPress. Read my full RankMath review to find out why.
- Keyword Surfer Extension
Keyword Surfer is a 100% free chrome extension that allows you to see search volumes directly in Google’s search results.
Just install the extension and that’s all there is to it.
YouTube video
Now when you search in Google, you’ll get valuable like:
Search volume for your primary keyword
Similar keywords with their volumes and similarity score
Estimated traffic for each top-ranking page
Related searches with their volumes
Word count for top-ranking pages
Number of exact keywords used on top-ranking pages
Cost per click (CPC) for your primary keyword
You can find search volume and similar keywords in 70 countries.
Not bad for a free SEO tool right?
- Backlink Shitter
Backlink Shitter is an all new free SEO tool that allows you to:
Find quality backlinks
Perform competitor backlink analysis
Search for spam on your domains
Find expired or broken backlinks
Find new backlink opportunities
backlink shitter free seo tool
Just enter the domain name you want to analyze and voila!
You’ll get access to:
Page backlink count
Page referring domains count
Domains backlink count
Domain referring domains count
And while its not likely to make a challenge for the best backlink checker, it does give you an awful lot of data for free.
- Ahrefs Webmaster Tools
Just when you thought Ahrefs couldn’t get any better…
They go and release a free version of their tool-
ahrefs webmaster tools free
You can now use the:
Site explorer tool
Site audit tool
…for any of your own websites.
These are two very powerful tools that give you a wealth of data that can be used to analyse and build a strong technical foundation for your site.
This includes-
Seeing all your keywords and where they are ranking
Reviewing all your backlinks and identify new opportunities
You can learn how to push this free version to its limits in my full Ahrefs Webmaster tools review.
- Panguin Tool
Worried your site might have been affected by a Google algorithm change?
Then, the Panguin Tool is here to help.
This free tool hooks up to your Google Analytics account overlays algorithm updates with your organic traffic-
panguin tool
It usually gives you an indication of where to look first and it’s also a great way to show clients the when and the why.
- NitroPack Plugin
NitroPack is the best optimisation plugin you can find on the market right now.
Overall, the NitroPack plugin helps you get perfect Google PageSpeed scores while delivering outstanding performance across all Core Web Vitals.
Click here to see how to improve Core Web Vitals.
NitroPack Plugin
To make things better:
NitoPack offers a free (but limited) plan which allows you to try out the tool before purchasing it.
To show you how well NitroPack works, we ran some speed tests. You can check out the results in the NitroPack review.
Bonus: FAQ Snippet Editor
Last year I released the free FAQ schema generator tool.
If you don’t know why you should be using this, watch this video:
YouTube video
The tool is really easy to use.
All you have to do is fill out the first question & answer and then, click on “+Add another question” to add more. You can add as many as you want (4-6 is perfect).
Just follow the tutorial on this page to deploy the code.
Keyword Research Tools
Keyword research is one of the most important tasks in SEO.
Good keyword selection can bring you organic search traffic and help you grow your business. But bad keyword selection will drain your resources!
Below you’ll find a list of free keyword research tools that can help you find profitable keywords with high search volume.
- Keyword Research Strategy Builder
Keyword research is hard work, so I built a free tool that helps you to find all of your competitors best keywords.
Then it tells you which of those keywords are the easiest to rank for with the highest search volume – simple!
To see how it works, just watch this tutorial:
YouTube video
Why go to the hard work of creating an SEO strategy when your competitors have already done it for you?
Download my keyword research tool now! It only takes a few minutes to implement and it’s 100% free!
- Ahrefs Keyword Difficulty Checker
Ahref Keyword difficulty checker is a free tool that helps you find out the ‘ranking difficulty’ of the keyword you want to rank for.
Just enter your keyword and choose the country you want to rank in.
ahrefs keyword difficulty checker
It gives you a score that fluctuates between 0 and 100. The higher the number, the harder it is to rank.
Bonus: It also tells you approximately how many backlinks you’ll need to rank in the top 10. You can use these link building strategies or link building services or link building oackages if you need help with that.
But that’s not all. It also gives you a SERP overview for your keyword.
ahrefs keyword difficulty
You can do as many searches as you want for free!
My full Ahrefs review shows you a bunch of other cool things you can do.
- Answer The Public
Answer The Public is a great tool to find out what problems your target audience faces.
It’s a huge searchable database of questions which you can use to create and fine tune your website content.
answer the public free seo tool
The results appear like this:
answer the public results
But I always download the free CSV report that includes-
The questions that you customers searched for – including your keyword
The prepositions you customers used in their searches
The comparisons they made including your keyword
Answer the public gives you 5 searches per day free!
- Ubersuggest
Ubersuggest will take your seed keyword and then generate a list of related keywords to consider.
It also includes estimated search volumes and ranking difficulties.
ubersuggest
So if you find that your target keyword is too difficult, you can easily find other opportunities.
Plus you can export all of the data to excel!
- Keyword Shitter
You’ll have to forgive the name. And, what this tool loses in name-creativity, it makes up for in keyword research.
Keyword S helps you find thousands of long tail keywords, for free, in just a few clicks of a button
keyword shitter
This is a quick and effective tool, giving you thousands of results in the time it takes to make a coffee.
If you have the Keywords Everywhere browser plugin installed you can see the search volumes and competition of each keyword-
keyword shitter search volumes
A real-time and money saver but most people prefer to just use Keyword Surfer now.
- Keyword.io
Keyword.io let’s you search keywords in a tonne of different engines – including Google, Bing, Wikipedia and Youtube.
On their homepage just select the search engine, root keyword and country you’d like and hit search:
keyword.io
Then you’ll be given hundreds of relevant keywords to choose from almost instantly.
This is great for finding long and short tail keywords that you can sprinkle throughout your site or content.
keyword selection
You can even select the keywords from the list on the left and move them to the list on the right, and then download them to your computer with your free account.
- CanIRank
CanIRank allows you to see how likely your site will rank for a keyword.
And, it gives you the steps you need to take to make it happen, too.
canirank dashboard
And you’re also able to analyse keywords, your site’s current ability to rank for it and how you stack up against the competition.
It will also show you relevant keywords to choose from:
canirank keyword analysis
And then you can click into any of those to get a closer look at the keywords value:
keyword valuable
As well as giving me a complete breakdown of who else ranks for this keyword. Why they rank for it. And, the areas I can focus on to get the upper hand.
I’d take the results with a pinch of salt but it can help you find weaknesses in your SEO.
- Seed Keywords
Seed Keywords is a brilliant take on finding keywords.
Instead of researching the keywords that your audience might use, Seed Keywords allows you to ask them for exactly what they would use..
seed-keywords
By creating a scenario for your your audience – buying a jacket, looking for a book, finding a new restaurant – you can find the specific search terms that they’ll be looking for.
Let’s say I wanted to find what people would search for to find new SEO tools, here’s the scenario I would create:
new-seo-tools
You can then share this scenario with your audience, through social media or your mailing list, to find out what search terms they’d actually use.
search-results-seed-keywords
While this may not provide you with all of the statistics and search volumes, you can start to get an idea for what keywords show up the most.
And then you can cross-reference it with other tools like Google Keyword Planner to get search volumes.
On Page SEO Tools
Need to keep track of your SEO efforts without spending lots of time and money in doing so?
Don’t worry, because I have you covered with the best free on page SEO tools right here.
- Batch Speed
Batch Speed is a great tool for anyone thats wants to identify potential speed issues on their website.
This tool will test multiple URLs using Google’s Page Speed Checker. It will find all of the slow pages on your site that need improvement.
Just enter a list of URLs, a sitemap or crawl a whole web site to test performance.
batch speed free seo tool
You can test up to 500 URLs for free!
Batch Speed allows you to:
Run speed tests
Display results in a grid or table
Classify results by page speed, size or recommendations
Filter desktop and mobile speed results
View a prioritised list of speed and SEO improvements
Export tests to CSV format
And if you do have problems, then you can learn how to increase website speed.
- QueText
Quetext is a free tool that automatically detects duplicate content and checks if someone is using your text anywhere on the internet.
With Quetext, you can:
See if anyone is stealing your content so you can denounce it.
Check if your content is original and unique.
Just enter your content and hit ‘check plagiarism’
quetext free seo tool
What makes this better than copyscape is it also finds near matches of content so it’s easy to see if writers have plagarized content with synonyms.
You can run as many checks as you want for free.
- GTmetrix
GTmetrix lets you get a deeper understanding of how your site performs.
Just pop your URL in the box and it’ll do a complete analysis of your page:
gtmetrix performance report
You’ll get a complete breakdown of your site speed score, including what’s good and what’s bad.
yslow recommendations
Each point that you need to improve comes with its own information beneath it to help you understand why it needs fixing and how.
And, if you want to dig a little deeper, you can see the Waterfall that shows how your page loads and where your main sticking points are:
waterfall
If you are struggling with site speed problems, here are 6 free ways to increase your website speed.
- Siteliner
Siteliner is a crawler that works through your site to find broken links and duplicate content.
All you have to do is type your site into the tool and it’ll instantly begin to scan:
site liner
With the free plan, you’re limited to 250 pages. That should be more than enough for most small to medium sites.
It’ll take a few minutes, but eventually you’ll see a report like this:
site liner results
This makes it really easy to identify duplicate content that needs updating.
And you can see a complete list of all of the broken links that you definitely need to repair throughout your site:
broken links
All of this from the click of a (free) button? Not bad at all.
Link Building Tools
Link Building is one of the most highly-regarded ranking factors by SEOs around the world.
So these are the best free link building tools you can use in your campaigns.
Remember that we selected the Backlink Blacklist as our favourite free link building tool in our best free seo tools list above.
- Link Building Strategy Builder
To help you take control of your search traffic, I released a link building strategy builder.
This intelligent sheets allows you to steal your competitors best backlinks.
Once the analysis is complete, you’ll know precisely which backlinks you should focus on building to your site first.
Watch this video to see step by step how it works:
YouTube video
Download my intelligent sheet now to find all your competitors best backlinks!
It doesn’t get much easier than that.
- Open Link Profiler
Open Link Profiler is a nifty little tool that gives you a ton of data about your backlink profile.
All you have to do is head to their website and enter your domain name:
open link profiler
You’ll then get a look at your sites backlink profile along with tons of handy information:
open link profiler backlinks
You can also see a full breakdown of the links that the site has, the quality of those links, and where each link is coming from:
free link report
Don’t forget that you can also use this tool on your competitors.
Learn more about why that is important with my backlink analysis tutorial.
You can export up to 1000 links from the tool for free.
- ImageRaider
ImageRaider is a reverse image search that finds where your images have been used around the internet.
Basically, that means instead of using words to search for an image, it uses images to search for where they’ve been published in the web.
image raider
You just upload the file, hit Check Files and it’ll scour the internet to see where your image is being used.
You can then get in touch with them and request that they add a link for using your infographic or image.
And, that’s a request they can’t really say no to!
- SEO Auto Linker
SEO Auto Linker is a WordPress plugin that takes care of all of your internal link building needs.
Just add your URL, and the keywords you want it to automatically insert links for, and you’re all set:
SEO Auto Linker
The plugin hasn’t been updated in years and I’m surprised it still works, but for now it does everything you need to execute an effective internal link building strategy.
And, if you want to get clever with it, you can add affiliate links into this too.
- WikiGrabber
WikiGrabber allows you to find those all-important broken Wikipedia Links and Citations that you can capitalise on.
See my Wikipedia link building tutorial if you don’t know what I’m talking about.
Let’s say you’re working on a blog about Organic Food. You can go to WikiGrabber and search for that keyword:
wiki grabber
That will bring up all of the relevant pages that have dead (broken) links on them.
You can then go in and find the links and see if they fit your content:
wiki grabber results
Clicking on any of the results will take you to the Wikipedia page you need.
Take a look at my Wikipedia link building tutorial to learn how to capitalize on that in the RIGHT way (not the spammy way!).
- Hunter.io
Hunter.io can make your link building campaigns 100 times easier.
It’s a simple search engine that allows you to find the email addresses for a large number of websites. And, it goes beyond just the contact@website.com most of the time.
hunter-home
It gives you direct access to real people’s email addresses.
Enter the name of the site you’re looking for, and it’ll come up with a list of all the email addresses provided for that site:
hunter-results
Now, this might not work for every site. But you can perform 50 searches for email address per month completely free.
That should be more than enough to kick start any link building campaign.
The tool also comes with a browser extension:
coschedule-emails
This is a great tool to use if you are running a broken link building campaign.
- Scraper
Scraper has saved me hours of time when it comes to finding contact information, and creating partnerships (or friendships) with other sites.
It allows you to collect similar information from a page, all with just a few right clicks.
scrape tool
Simply install the extension to your browser, and it’s ready to rock.
Let’s say you’re looking for bloggers to outreach to for backlinks and content sharing.
Where do lots of bloggers spend their time? Blog comments where they try to connect with their favorite authors.
Take a look at this post from Nomadic Matt. It’s an emotional post, and the kind of place where lots of people would go to offer comments.
nomadic-matt-year-post
If we head to the bottom, it’s got 39 comments from people.
This is the most popular travel blog right now, so most of these comments have links in them back to personal or travel blogs.
All you have to do is highlight the link and right-click. That’ll give you the option to Scrape Similar.
scrape-comment
That will show you all of the hyperlinks in the blog comments of that page:
scraped-blog-comments
Export that into a Google Doc. And, now, you have a complete spreadsheet of bloggers and websites to outreach to:
spreadsheet
Now, not everyone will be a good fit for you.
But do this four of five times, across different blogs or posts, and you’ll find some gems to work with or build relationships with.
Technical SEO Tools
If you want to go deeper into SEO, check out this list.
It includes several free technical SEO tools that you can use without spending a dollar which is especially handy when running an SEO audit.
- Log File Analyser
Log File Analyser is developed by the Screaming Frog team.
It allows you to upload your log files, verify search engine bots, identify crawled URLs and analyse search bot data and behaviour for invaluable SEO insight.
log file analyzer free seo tool
Here is what you get for – for free:
log analyzer features
Not bad, right?
This tool is able to process, store and analyse millions of lines of log file event data and make it relevant to SEO’s.
You can learn more about how to use it in this video.
- Ahrefs WordPress SEO Plugin
The Ahrefs WordPress SEO plugin was built to help you improve your search engine rankings for free.
This tool can:
Perform content audits
Monitor backlinks
…so you can get more organic traffic to your website!
ahrefs plugin
It has some unique ‘Ahrefs features’ that you can’t find anywhere else.
You can download the plugin here.
- SEO Powersuite
SEO Powersuite has been at the heart of my business for a long time (read my full SEO Powersuite review)
And, although I use the paid version right now, the free version is still one of the most effective SEO site tools (and suites) you can get your hands on.
seo powersuite
With the free download, you’re able to access these great tools:
Rank Tracker: Track how you (or the competition) are performing for different keyword searches. Then, find the data you need to improve your rankings and steal traffic from the competition.
Website Auditor: Helps you perform audits in seconds, while showing you how to optimise at every step of the way.
SEO SpyGlass: Explore over 100,000 competitor backlinks and use data to shape your link building campaigns.
Link Assistant: Manage all of your links and build partnerships all under one roof. I even use this tool to find guest blogging opportunities.
If you can’t start an effective campaign with all of these at your fingertips, I don’t know what you will be able to use.
- Copyscape
Copyscape is a tool which lets you detect duplicate content and checks if similar text appears elsewhere on the web.
We all know the importance of having unique content on your site from an SEO perspective and Copyscape allows you to stay on top of that easily.
It is a helpful tool when you want to find out…
Is your content original?
Is anyone stealing your content?
Simply enter the URL for a website or blog post and Copyscape can tell you where else that content exists online.
copyscape
A quick and easy way to make sure your content is unique.
- Browseo
Browseo is a nifty little tool that shows you what search engines see when they crawl your site. It consolidates all the important info together and displays it in an easy to read format.
Simply input the URL of the page you want to view and hit Browse.
browseo
Then you’ll see a breakdown of things such as:
Server response codes
Redirects
Contents of headings
Meta information
Internal links
External links
Links containing the rel=”nofollow” attribute
browseo report
Being able to see what the search engines can see is a huge advantage which makes this a must-have tool for any SEO toolbox!
- WP Smush
With all of these images on your site, you’ll find that your site down.
WP Smush compresses your images reducing the time it takes for them to load.
All you have to do is upload the WordPress Plugin to your site and you’re ready to start smushing.
smush
The plugin comes with its own dashboard that you can use to smush images, and other attachments, without impacting their quality.
And it can all run in the background while you work in other tabs.
This tool is an absolute no-brainer for anyone looking to increase their site speed for free.
Rank Tracking Tools
Checking your website search ranking position is critical if you want to be able to make plans and take decisions to improve your search traffic
Bellw, you’ll find a list of free rank tracking tools that can help you with this!
- AccuRanker Free Rank Tracker
SERP Checker is developed by the AccuRanker team.
It is a free tool that allows you to get accurate search results for any country or location.
AccuRanker Free Rank Tracker
Just enter your keyword, select the country, enter a location, select the device and that’s it!
Then, you’ll get:
Search results (including ads, local and organic results)
Instant rank checking
Rankings on mobile or desktop
SERP Checker gives you 5 searches per day for free and I suggest you read my full Accuranker review because it is AWESOME!
- SERP Robot (Formally SERPLab)
SERP Robot is a free Google rank checker that you can use to find your websites Google search positions instantly.
Not only that but you can use this tool to accurately report how your site ranks on Google for different keywords.
Select the Google region you would like to check
Enter the domain name you would like to check
Input up to 10 keywords.
Then just wait for your rankings to be displayed.
serprobot overview
It can generate a variety of reports and you can set custom alerts or take a look at growth over time:
serp robot report
You can also use the ranking checker tool to have a crafty look at what your competitors are doing but shhhhhh.
- Google Rich Results Test
The Rich Results Test is a free tool by Google.
It has a simple interface to test if your pages support rich results. Just enter the URL you want to test and hit ‘TEST URL’ and voila!
google rich result
You can run as many tests as you want for free!
- Slerpee
Slerpee shows you exactly how your website looks on Google search in real time.
slerpee
Just a handy tool to have in your back pocket when building your website, launching a new post or showing a concept to a client.
Analytics & Reporting Tools
Whether you need to create a quick report for a potential new client or audit your own site, there is a free SEO reporting tool for you!
- Google Data Studio
Google Data Studio is a free data visualization and reporting tool that helps you build interactive SEO dashboards as well as customized reports.
It is very easy to use and it integrates with Google Analytics and a ton of other tools in a few clicks.
Google Data Studio allows you to:
Build clean and customized reports
Share reports with other users
Schedule automatic reports
google data studio
With the free version of Google Data Studio, users can create up to five multi-page reports that can be shared with and edited by an unlimited number of users.
Not bad for a free tool!
- Bing Webmaster Tools
Bing is often left aside because everyone is focused on Google.
But they developed their own SEO platform called Bing Webmaster Tools, which has had some serious upgrades in 2020 if you haven’t seen them:
A keyword research tool (with mobile vs desktop split)
A backlink analysis tool allowing comparisons with other sites
An on-demand SEO crawler
SEO reports with recommended actions
bing webmaster tools
The interface is simple and clean, so you can find all the data you need quickly.
And the best part is, it’s 100% free!
Look at my article ‘bing SEO’ to learn how to increase your traffic with Bing.
- SEO Tools for Excel
If you do any kind of reporting – whether for clients or yourself – SEO Tools for Excel can save you hours of time.
For example, if you track data in Google Analytics, it can instantly be exported to an excel document using the tool.
seo tools home
That means you never need to worry about hand-entering your data ever again.
And, that’s not the only useful extension that it comes with either. Just look at this list from the documentation (this is just over half of it):
seo tools
This is a must have tool from this list. And, it’s probably the best reporting tool you’re going to get for free.
- Wayback Machine
The Wayback Machine lets you look back and see the archived versions of any website.
So if a page begins to drop in its organic ranking over the course of 6 months, you can use this tool to see the old content that used to be on the page!
Simply put in your URL and select the date you wish to view.
wayback machine
Every page on every website has a history, and this tool allows you to see it all unfiltered!
- Screaming Frog
Screaming Frog is one of the most commonly talked about SEO tools.
This crawler based tool’s main objective is to save time on finding SEO problems and completing SEO audits. And, boy, they’ve succeeded in that.
screaming frog
Enter your (or your competitors) site’s URL and it’ll crawl. Once it’s finished you’ll get a complete look at the site, and in-depth information about each page.
The free version is limited to 500 URL/s which is fine for most small to medium sites!
- Go Auditor
Go Auditor is a free SEO audit tool that gives you important information about your SEO.
Simply paste your URL into the search bar and hit ‘Audit’
You’ll get an overall score and if you scroll down you will find a break down of the results…
goauditor
You can expand each point to learn either what you have done well or what you need to improve your SEO.
You can download your results into a handy PDF to review at a later date if needed.
Competitor Research Tools
Imagine you could get just a glimpse of what your competitors were doing. How much different would your analysis and strategy be then?
These free competitor research tools let you take a look at what they’re up to, so you know when to zig when they’re about to zag.
- SEMRush (14 Day Free Trial)
SEMRush is one of my favourite tools and this exclusive free trial is a great way to get all the benefits of a premium tool without spending any cash!
You’re able to access important stats like: what keywords competitors are ranking for, how much traffic they’re getting and who their search competitors are, too.
That’s access to a lot of data for free.
Take the name of one of your known competitors and place it into the search box to see the magic live.
blogtyrant
You’ll be directed straight to a dashboard that shows you all of the major stats about this site in the database you’ve chosen:
Everything you see on this page is already more valuable than most tools will give you for free. Because, as you scroll down, you’re able to find out more information.
For example, you can see the exact keywords they’re ranking for and the level of traffic each of them brings:
blogtyrant keywords
And you can take a look at who their direct competitors are so you can start assess them and beat them in the rankings, too.
semrush other competitors
Last, but not least, you can check out their entire backlink profile and see where they’re getting that good link juice from. That includes an overview of their profile:
backlink types
As well as specifics of their backlinks, like the anchor text and the source:
blog tyrant backlinks
Highly recommended, and does much more than what I’ve shown you here, too.
You’ve got nothing to lose so take advantage of this exclusive free trial now!
- Theme Detector
Ever wanted to know what plugins, tools and services your competitors are using behind the scenes?
Well, now you can.
Theme Detector tells you much more than just what theme or plugin a site is using:
wordpress theme detector
You can find out lots of interesting information:
How they’re building their content
How they’re selling products
What they use to optimise their content
What they’re currently testing and trialling
As well as being able to find all their tools of the trade so that you can use them to get ahead, too.
Just type the name of the site into the search bar and hit enter:
plugins used
It doesn’t get much easier than that!
- Builtwith
BuiltWith is a great tool that allows you to see all technologies used to build the frameworks of any website and any services they are using.
This is for people who want to know what peers, competitors, or interesting websites are using. It could mean the difference between using Squarespace or WordPress or exposure to something completely new.
built with free seo tool
If you ever wondered how a competitor was doing something on their site, this tool will help you figure it out!
Google Penalty & Update Tools
Those pesky Google updates usually cause more trouble than they are worth!
But it’s important you stay on top of the changes and turbulences in the Google Algorithm and these are the best free tools to do that.
Remember that the Panguin Tool is our favourite penalty diagnosis tools as listed in our top 8 free SEO tools above.
best seo tools for beginners
You can never see too many lists of free tools if you’re just starting out in SEO. Tools are crucial to practicing SEO and grasping a better understanding of how the industry works, but many of them are very expensive. As a beginner, it is not necessary to start by buying a tool that costs a lot of money. Once you know what you’re looking for and know what you’re doing, then you can move on to something advanced. For now, the free SEO tools out there will absolutely get the job done. In fact, many are surprised at just how many quality tools SEO professionals give out for free. Below are some of the top choices for beginners:
- Google Analytics. A great tool to get you started. Even the most advanced professional who make SEO a full-time job are using Google Analytics. It might be confusing at first, but it will help any beginner get a sense of what is measured (website traffic, conversions, audience, etc.) and therefore what is important.
- AdWords Keyword Tool. Completing keyword research is an incredibly important aspect of SEO (you have to know what and where to optimize, after all). This tool will show you the competition, global monthly searches, and local monthly searches for every keyword you try. Even the most advanced SEO professionals turn to this tool for their research.
- Open Site Explorer. This tool will help you find link opportunities through competitor backlink research. The tool comes from SEOmoz and helps you determine if you can earn the same links that your competitors have earned (not to mention do a little bit of snooping).
- SEO by Yoast. This is my favorite SEO plugin to install on a website. It helps walk you through the different steps of SEO to make sure that you’re optimizing each and every webpage. This works best when you’re focusing on optimizing the content on your website.
- PageRank Status. You can download a free browser extension to help you see the PageRank of every webpage you visit. This will help beginners get a sense of where the website ranks on Google (it doesn’t always mean that one website is better quality than another, but it does mean it is more established). This is a great way to find authoritative link building opportunities. You can see SEO stats, site info, page info and page speed all by just clicking on the plugin.
- Google Webmaster Tools. Every SEO professional has a Google Webmaster Tools account, so the sooner beginners get on board, the better. The tool allows you to monitor the indexing of your website, keyword clicks, sitemaps, and lists of links (external as well as internal) to you site.
- Bing Webmaster Tools. You can’t forget that Bing is still the number three search engine out there, so optimizing for it is important even if you’re a beginner. Bing has a few different features than Google Webmaster Tools, but for the most part it serves the same purpose—giving you insight as to the number of clicks, links, indexing, etc.
I highly recommend clicking on the links to learn more about the free tools and what they can offer. The above just gives a quick overview, but each individual tool is chock-full of information to learn. If there is a free tool that has helped you learn SEO in past, let us know.
Conclusion
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