Our free SEO tools backlink checker is the first step toward increasing your search engine rankings. You can use our free SEO tool to analyze the number of links your website has and what kind of links they are.
You can also use our SEO tools to see which of your competitors have more backlinks than you do. This way, you can plan out your link building campaign more efficiently!
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Free Seo Tools Backlink Checker
Backlinks, along with content, make up the most important factors that influence how well your webpages perform in search engine results pages (SERPs).
If that tells you anything, it should be that backlinks are super-important and should be treated so.
Treating your site’s backlinks with the utmost importance they deserve starts with having an idea of what your backlink profile looks like. Put differently, you would have to analyze your backlinks to know where you are and the next level to which you should take it.
And that’s where a free backlinks checker tool comes in.
ABOUT BACKLINK CHECKER BY SMALL SEO TOOLS
Our free backlinks tool is for carrying out a thorough analysis of the backlinks of your website.
Although developed by Small SEO Tools (SST), this free backlink analyzer is fully integrated with Ahrefs’ engine to pull and display a detailed backlink report for any active website or web page.
With this tool, you’ll be able to:
Discover and track where your backlinks are coming from
Perform a backlink analysis and audit for any site
Research your best performing content
See which keywords or pages are bringing you the most links
Find your competitors’ most valuable backlinks and examine their backlink profile to spot patterns and possible link building opportunities.
What specific metrics can you dig using this tool?
Well, since backlink analysis is integrated with Ahrefs to deliver the best results, the tool does more than just showing you a list of your site’s backlinks.
It shows you the URL of the particular web page that is linking back to your website.
It shows you the exact anchor text used in the link back.
It shows you the Ahref Domain Rating of the domain linking back to your site.
It shows you the Link Type (that is, whether it is Nofollow or Follow).
It shows you an option to check the Ahrefs URL Rating of the website that is linking back.
But that’s not all. To help you further, our free backlink tool shows you some more relevant metrics including:
Ahref rank of your site
Ahrefs DR score of your site (Domain Rating)
The total number of backlinks to your site
The total number of referring domains to your site
Organic keywords
Organic traffic
The number of Dofollow links on your site
The number of Nofollow links on your site
The total number of referring IP’s
And guess what: you get ALL of these for FREE.
The initial report generated with Backlink Checker is often limited to the top 100 backlinks pointing to your domain — where it shows one link per domain — but you can click further to view all links.
HOW TO USE OUR FREE BACKLINKS CHECKER TOOL
Our tool is remarkably easy to use. You don’t need to be a techie or an expert in SEO to use it. In fact, it takes just three simple steps:
Step #1: Get on this page (https://smallseotools.com/backlink-checker/) where you are now already.
Step #2: In the space provided, enter your URL. This can be the main domain pointing to the site’s homepage or the URL of a particular page like a product page or blog post URL. You can choose whether the tool should show external links pointing to all pages on the domain or to that single page owning the URL you entered.
Step #3: Click on the “Check Backlink” button. Your specific request may require that you complete a CAPTCHA. If so, go ahead with it. Once you’ve completed the three steps above, the tool will show you the results immediately — with all the metrics discussed in the section above. You can download the report if you want.
Most other backlink checkers only show you a few results (say 10) per page. But our link checker can show you the top 100 backlinks to a single URL. And you have the option to view more.
Like stated earlier, our tool NOT ONLY show you backlinks. It also collects and displays other vital metrics as we’ve shown you in the section above.
WHAT TO DO WITH THE INFORMATION
So after getting all these backlink details, what should you do with those?
Here are the top five ideas:
Search Engine Optimization: Improving your SEO is probably the most profitable thing you can do with backlinks. The information our online backlink tool provides you with will help you see how to best improve your backlink profile for higher search rankings and increased search traffic.
Lost Link Recovery: With the information our tool provides, you can find and take back lost links. Take a look at 404 pages that contain inbound links. Using a 301 redirect will help ensure that your site visitors and search engine spiders are directed to the right page.
Competitor Backlink Audit: Analyze the link profile of your competitors and look for opportunities that can help improve your own link building and search performance. Whenever you perform a competitor backlink check or audit, you must also check the inbound links that are pointing to top ranking pages so you wouldn’t miss out on important link opportunities.
Building Relationships: Follow up on people linking to your sites to build even more beneficial relationships. You can also use this tool to find trustworthy influencers that are related to your business and who have established page authority. They can help you reach your target audience and earn you a valuable link in the process. Use this tool to see who they’re linking to or who’s linking to them. Reach out and discuss possible ways of getting a link or two from them based on the information our tool presents.
Build Better Backlink Profile: This website link checker lets you see the quality of sites linking back to your sites. You can decide to weed out the low-quality sites while concentrating on the credible ones.
You’ll also be able to identify which link building areas (blog comments, social bookmarking, guest blogs, etc.) are most effective for your website. All of this help you build higher quality link profile.
WHY ARE BACKLINKS IMPORTANT IN SEO?
Backlinks are links on other websites, pointing to your website. It’s also referred to as inbound links or incoming links.
Typically, the more backlinks a website has, the better the website will perform on search engine results pages. Also, the higher the quality of your backlinks, the higher your chances of ranking higher.
How? Google and some other search engines perceive each backlink as a type of recommendation. So the higher the number of backlinks (and their quality) pointing to your website, the more trusted the search engines will deem your site to be. And ultimately, the better your rankings.
So when building backlinks, don’t focus only on the quantity of links. Instead, go for QUALITY and RELEVANCE, too. Mostly target sites whose domain authority are equal to or higher than your site’s. (Use our free domain authority checker to test.)
If your site has lots of low-quality backlinks or spammy links, your SERPs rankings will suffer. In other words, it is better to have 10 natural, high-quality backlinks than to have 100 low-quality ones.
best free backlink checker
Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also one of the search engine optimization areas where you can gain the most advantage over your competitors. Sure, there are also technical and on-page SEO, keyword research, and content optimization, but there is only so much you can improve in these areas. With link building — the sky’s the limit.
This is why it is crucial that you are equipped with the best backlink tools. The best backlink checker will enable you to spot new link-building opportunities, discover the strategies of your competitors, and monitor the health of your backlink profile. In this post, we will focus on some of the best backlink checkers on the market, with one added condition — they have to be available for free, either completely or at least partially.
1. SEO SpyGlass
One of those backlink analysis tools that can truly do it all.
SEO SpyGlass provides you with a fully specced-out dashboard for backlink analysis and management. Unlike other free checkers, SpyGlass allows you to sort and filter the discovered backlink data using any of the several dozen backlink parameters:
- Linking and linked pages;
- Anchor text and anchor URL;
- Dofollow and nofollow attributes;
- Domain and page authority of the link source;
- Penalty risk, i.e. how spammy the link source is;
- And more.
The number of backlinks you can view for free is limited to 1,100 per domain, but the number of domains you can check is unlimited, so you can research your own websites as well as your competitor websites. And if you want some additional data, there is an option to connect SEO SpyGlass to Google Search Console and Google Analytics. Once connected, you will be able to pull your backlink information from Google tools, pour it into SEO SpyGlass, and process the data using the SEO SpyGlass dashboard — free of charge.
And when it comes to discovering new backlink opportunities, SEO SpyGlass is equipped with a feature called Domain Comparison. Add a few of your competitors and find the websites where their backlinks intersect. These websites are your immediate leads. Since these websites are linking to two or more of your competitors, it means that they do not have a particularly exclusive partnership and will probably agree to link to you website as well.
Best for: with advanced analytics and the largest data allowance on this list, SEO SpyGlass is best used as your home base for backlink research and management.
Free data allowance: up to 1,100 backlinks per domain, unlimited domain checks, unlimited backlink analytics.
2. Google Search Console
A completely free backlink tool with a large data allowance, but limited opportunities for backlink analysis.
Search Console is a Google tool meant to help webmasters improve their websites. It is completely free, but can only be used to analyze the websites that you own. Once you get your ownership verified, you will be granted access to a variety of site quality dashboards, one of which is the list of backlinks drawn directly from Google’s index. However long the list, you can only view the top 1,000 results. No additional metrics and no analytics features are provided on-site, but you are free to export the data and analyze it using other tools.
A peculiar thing about Search Console is that its backlink lists are usually much shorter than the ones from other backlink checkers. It’s because Search Console removes low-quality backlinks from the list and only counts the ones that matter. This type of vetting means you can’t use the tool to catch spammy backlinks and remove them from your profile. But, on the bright side, it also means you receive a set of backlinks very different from other tools.
Best for: Google Search Console is best used as a source of raw backlink data, which can then be exported to SEO SpyGlass for analysis and additional insights.
Free data allowance: up to 1,000 backlinks, but you can only check the sites that you own.
3. Seobility
A perfect tool for a quick review of your or your competitors’ backlink profiles.
Seobility allows up to three backlink checks per day and limits the number of backlinks you can view to 400 per check. The list of backlinks is sorted from the highest link rating to the lowest, so, even though the number of links you can view is limited, you do get to see the best ones.
The links are accompanied by a few additional parameters, like anchor texts, dofollow/nofollow attributes, link types, and linked pages. At the top of the page, you also get a quick summary of the overall backlink profile: total backlink count, domain rating, and the number of referring domains.
Best for: Seobility can be used in two ways. One is to check your own website and perhaps find some of the links missed by Search Console and SEO SpyGlass. Two is to run a quick check of your competitor’s backlinks and gain an insight into their strategy.
Free data allowance: 400 backlinks per check, three checks per day.
4. Ahrefs
A popular link checker tool that draws data from one of the largest backlink indexes.
Ahrefs backlink checker allows an unlimited number of checks per day, but the number of backlinks you can view is limited to the top 100. Backlinks come with some additional metrics, like domain and page authority, traffic, and anchor text and type. There is also a quick review of the overall backlink profile: domain rating, the total number of backlinks, and the total number of referring domains.
Best for: use this checker interchangeably with Seobility for a quick exploration of your own or your competitor’s websites. Use Ahrefs first because it doesn’t have a daily limit. If it looks like there might be something interesting beyond the first 100 backlinks, switch over to Seobility to retrieve another couple hundred backlinks available over there.
Free data allowance: 100 backlinks per check, unlimited checks per day.
5. SEMrush
The best tool for generating high-level backlink reports and domain summaries.
Most of the tools on this list try to attract users by allowing them to see partial backlink tables and then asking for a payment to check out the rest. SEMrush has gone in a completely different direction. It shares a ton of backlink analytics, but no backlink lists. So you are free to explore the high-level stuff, but, if you want to drill down, you’d have to buy a subscription.
This is perfectly fine because high-level analytics is about the only thing missing from most of the other free backlink checkers. And SEMrush has got plenty to go around. They offer over a dozen of tables and graphs summarizing your backlink profile: backlinks by industry, by country, by top-level domain, attribute, type, anchor, and authority score, as well as backlink history going back over five years.
Best for: SEMrush is a great tool for generating quick, attractive-looking reports and taking the bird’s-eye view of your or your competitors’ link-building effort.
Free data allowance: unlimited reports, but only 5-10 actual backlinks per domain.
Final thoughts
One of the trade-offs of using free SEO tools is that you might have to sacrifice some of the convenience. In the case of backlink checkers, it could mean using a combination of different tools in order to satisfy all of your backlink research needs.
Of the link checker tools discussed in this article, the majority of your needs will be satisfied with a combination of SEO SpyGlass and Google Search Console. The analytics in SEO SpyGlass can be used to compensate for the lack of metrics in Search Console, while Search Console data can be used to combat the backlink limit in SEO SpyGlass. Together, these two make a solid home base for monitoring and managing your own backlink profile and some spying on your competitors.
Other than that, the free versions of Seobility and Ahrefs can be used for quick but limited backlink extraction, while the free version of SEMrush can supply much-needed analytics and reporting. Together, these three make a perfect combo for spying on your competitors and uncovering their backlink strategies.
Conclusion
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