Welcome to the Bloggers Channel, where you can find all the best SEO tools for bloggers!
We know that as a blogger, you have a lot on your plate. You have to maintain an active presence on social media, keep up with email marketing campaigns and other things like that. We also know that some of you are worried about ranking well in search engines like Google and Bing.
That’s why we’ve created this channel—to help you find the tools you need to do everything from adding keywords to your blog posts to making sure that those keywords get picked up by Google. We’ll also be covering topics like link building and off-site SEO so that you can make sure your content gets shared on social media and linked across other sites.
So let’s get started!
Free Seo Tools For Bloggers Channel
When you think of search engines, it’s usually Google, Microsoft Bing, and Yahoo. Yet YouTube is one of the largest search engines in the world, with more than 2 billion monthly active users.
Most people consider YouTube a social media platform. And it is, but it also behaves a lot like a traditional search engine. Visitors enter a query and get a list of videos ranked by relevance.
Optimizing your video content is critical for ranking in search so the audience can find you on YouTube. Fortunately, many of the traditional SEO rules apply to YouTube, too: Find the right keywords to communicate relevance, design a good user experience to drive engagement, and use analytics to find and fix whatever is not working.
Optimizing #video content is critical to rank well #YouTube, one of the world’s largest search engines, says @ab80 via @CMIContent.CLICK TO TWEET
With that said, here’s a rundown of tools to help you manage your YouTube SEO. Some are your general, run-of-the-mill SEO tools. Others are designed specifically for YouTube. But each one is useful for growing your YouTube presence.
HANDPICKED RELATED CONTENT: SEO Is Important for YouTube Too
Tools for researching trends and keywords
Use relevant keywords in your title, description, and tags to make sure your video content gets found. These tools will help you identify search trends and find the best keywords.
Google Trends
You may be familiar with Google Trends for tracking whether interest in your chosen topic is up or down. But you might not realize it also shows YouTube-specific trends. Click on “YouTube Search” to explore video-related trends and opportunities. Given that the data is coming from Google (which owns YouTube), it’s as trustworthy as it gets:
YouTube autocomplete
The first place to look for the right keywords is YouTube’s autocomplete feature – start typing your seed keyword into the search bar and see how YouTube interprets it by showing autocomplete suggestions:
A screenshot of YouTube’s autocomplete feature.
Use @YouTube’s autocomplete feature to identify the best keywords, advises @ab80 via @CMIContent. #SEOCLICK TO TWEET
Rank Tracker
If you have a bunch of keywords, you can automate the process with the help of a specialized keyword research tool. The free version of Rank Tracker (disclosure, I am the creator) allows you to use nine keyword research methods, which are likely to result in thousands of prospective keywords. Don’t worry – you can narrow the selection using custom filters (aim for the highest search volume and the lowest competition).
Keywords Everywhere
For something lighter and more convenient, look into Keywords Everywhere. The browser extension allows research of keywords on the go. It augments the autocomplete features of YouTube and Google with valuable metrics.
AnswerThePublic
AnswerThePublic is another handy solution for keyword research. This beautifully designed online tool allows you to research the most common questions associated with your keywords.
Keywordtool.io, Kparser, and Keyword Keg
These paid solutions for keyword research provide cost per click (CPC) and search volume information. Keyword Keg offers a limited version free, but you’ll need the paid version for larger-volume campaigns.
Keyword Planner
You can also turn to the Keyword Planner section of your Google Ads account and enter your seed keywords to get a bunch of closely related keywords. One downside with a free account is that you don’t get the exact search volumes for your keywords, just approximations.
Here’s a handy video guide my team put together that covers these and other YouTube keyword research and optimization tools:
HANDPICKED RELATED CONTENT: 7 Free Keyword Research Tools for Content Marketers
Tools for finding the most profitable YouTube tags
The tags people add to videos help YouTube place the videos into proper categories. But tags aren’t displayed on a video’s page, so researching them is a hassle.
You can open the page’s source code and look for tags there or install a browser extension that will do the job for you.
vidIQ Vision for YouTube
This tool analyzes videos on the go and provides a summary on the page, complete with tags and other information:
An image of vidIQ Vision for YouTube summary, complete with tags.
@vidIQ analyzes #videos and provides a summary on the page complete with tags, says @ab80 via @CMIContent. #toolsCLICK TO TWEET
YouTube Tags
Another browser extension option, YouTube Tags, shows the tags for each opened YouTube video. It provides an excellent overview of any video ranking for your topic.
RapidTags
RapidTags generates multiple tags related to your topic. Put in the URL or topic of your video and see what tags come up. One downside, though, the free version is limited.
Add #video’s URL or topic to @RapidTagsPromo to see multiple tags related to your topic, says @ab80 via @CMIContent. #toolsCLICK TO TWEET
Tools for managing and auditing your channel
Keep an eye on your video successes and failures. Knowing which videos work for your brand – and which ones don’t – can help you understand the effectiveness of your keywords and inform future opportunities.
YouTube analytics
YouTube’s native tool provides an overview of your channel, accessible through your channel dashboard. It tells you who your audience is and what other kinds of videos they enjoy watching. You can see the timeline of views/engagement with your audience as well. It’s made for people who already have several videos and want to survey their success.
TubeBuddy
TubeBuddy is one of the most feature-rich apps for running and optimizing your YouTube channel. You can use it to analyze your channel’s stats and perform competitive research. You can also use it to edit your video data (thumbnails, annotations, and descriptions).
@TubeBuddy is the most feature-rich app for running & optimizing your @YouTube channel, says @ab80 via @CMIContent. #toolsCLICK TO TWEET
tubics and quintly
Try tubics for keyword research, channel audit, and more. A similar tool, quintly, provides a convenient reporting feature in addition to data on subscribers, engagement, watch time, and so on. Though quintly wasn’t specifically created for YouTube, it’s easy to integrate.
HANDPICKED RELATED CONTENT: Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?
Research your competitors
Several tools can give you a rich profile of your competitors’ YouTube presence. Use this information to create more effective videos and text-based content.
Rival IQ
With Rival IQ, you can see a general outline of a competitor’s growth, what works, what doesn’t, what tags they are using, and so on.
A screenshot of a detailed profile of a competitors’ YouTube presence using Rival IQ.
@RivalIQ can give detailed profiles of your competitors’ @YouTube channels, says @ab80 via @CMIContent. #toolsCLICK TO TWEET
NoxInfluencer
This tool helps you evaluate your channel and shows you the best-performing videos in a category or location. That makes it indispensable in SEO research.
Socialinsider
Socialinsider’s YouTube competitor analysis tool provides an in-depth look at the history of ranking and performance of your and your competitors’ content.
HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis
Tools for moderating your comment section
Though you may not think of it as an SEO factor, the comments section can have an indirect effect on your rankings. Comments can make or break your YouTube channel. The comments under the most innocuous, helpful videos can become a vile pit of rot that harms your brand.
Comments can make or break your @YouTube channel, says @ab80 via @CMIContent. #SEOCLICK TO TWEET
YouTube comment moderation
YouTube’s comment moderation feature is probably the best tool for this task. It lets you add filters to automatically deal with inappropriate commenters and create a list of forbidden words to quarantine comments incorporating them.
Smart Moderation
Smart Moderation does the same thing YouTube’s moderation tool does but across several platforms at once. And it doesn’t just quarantine comments with forbidden words – it deletes them.
Watch your YouTube SEO
YouTube is the definitive content platform for billions of people around the world. To make the most of it, brand marketers need to think about SEO before the content gets created – and follow through long after the videos are posted. Not doing so means you’re investing in videos that will never realize their potential on YouTube.
best seo tools for blogger
In the digital world, online presence matters more than big productions and huge investments in paid ads.
Well, money always helps. But doing your SEO right is what makes any strategy worth its price.
So, it doesn’t matter how much you have to invest, with good SEO tools and intelligence is possible to climb the ranks and put your company’s website at the top of the search results.
But which ones to use? We listed the 14 best SEO tools to improve your blog’s performance and use Content Marketing to amplify your visibility online.
Keep reading!
- SEOCrawler
SEOCrawler
When any professional plans the company’s SEO strategy, they need to follow a logical path from building a structure, producing content, and analyzing data.
It is a cycle that rewards those who never stop improving. So let’s give you an idea of some of the best tools in each stage of that process.
We start with on-page SEO. The right tags, the right experience, and speed can help a lot when Google is analyzing your blog for ranking it and keeping visitors around longer.
SEOCrawler is a full suite for Search Engine Optimization, but its brightest points are its Site Auditor function.
The tool can automatically analyze your site in search of technical problems like bad titles, missing tags, and broken links.
Then it shows you a report so you can address them and avoid dropping positions on Google — or move up quicker.
SEOCrawler is free to try, so you can see for yourself if its benefits will give you the return you expect from paid plans.
- Keyword Explorer
Keyword Explorer
After on-page SEO is sorted, a blog needs content to fill it and find the right audience. Then we go to the planning stage of this strategy.
Your main work will be finding keywords relevant for your buyer persona and generating more interest.
Keyword searching is all about understanding what your buyer persona is searching for and offering high-quality content about it. The purpose of Content Marketing is to educate the lead until he’s ready to purchase from you.
For that to be done, it is important to discover the relevant keywords and their volume of search.
Keyword Explorer, by Moz, analyzes keywords, suggests similar (but better) options, and even predicts performance when using each one.
The feature allows you to do 10 searches for free per month. The Pro paid version integrates it with a lot of other tools to complete an SEO strategy.
trial-writer-access
- Google Keyword Planner
Google Keyword Planner
Source: Ahrefs
And if you are going for search results data, why not get it right from the source?
Google has its own tool to explore and analyze performance from keywords.
The catch is that the Keyword Planner is focused on Google Ads, a paid service. But if you are already investing in that other side of an online presence, you can use it to help you write the right content.
- Yoast SEO
Yoast SEO
Source: Yoast
With the best keywords found, what will make them work for you is producing good content. And there are some tools to help you here too.
Google will always value unique, relevant, well-structured content — posts, videos, images, and the combination of all of them.
If your blog uses WordPress, you have at your disposal one of the best, most used SEO tools in the world for writing and publishing online.
Yoast SEO is a plugin that helps you write more attractive texts, but not only that. It can check for keyword usage and its variations, readability, and internal linking.
But not only inside the text content itself, it can also boost your content improving indexation, telling Google what your page is really about, and even giving content insights based on what you have already written.
The free version will give you the core features to start, but Yoast Pro is not expensive and can give you great SEO returns.
- Copyscape
Copyscape
Copyscape is not an SEO tool (it is actually a plagiarism checker), but it is really useful to boost your position on Google.
When going for more popular keywords, your content will have to compete with many people and companies. Even if not deliberate, it is common that some of those texts seem very similar.
Google rewards unique and relevant pieces when there is a lot of the same subject online to be read. So, even the free version of Copyscape can help you analyze and compare how your content will perform when published.
- Google My Business
Google My Business
If the company going for an online presence is a physical shop or a restaurant, it can’t be just digital. You have to attract people to where you are.
In this case, local SEO is the main strategy for CMOs and marketing teams. And no other tool is better for that then Google My Business.
With it, you can create an official profile for your company that is shown as an informative card when someone searches for businesses close to them.
You can have contact information, photos, posts, opinions, all embedded in a Google search. When your brand comes first, it will begin to convert a lot more people in your area.
If you want to know how to set up and optimize your Google My Business account, read our guide about it!
- Google Analytics
Google Analytics
After finding the right keywords, writing great content, and publishing it, your job is only starting.
SEO is an ever-improving game.
You have to gather data, analyze, and find the rights and wrongs that can be addressed now and in the future.
Google Analytics is the world’s best as a full SEO suite. It can show you not only the blog’s performance but also keywords, conversions, traffic sources, and everything you need to guide your strategy.
It is even a great way to know your audience better: when and how they visit your pages, where they are, what content generates more interest, and keep them longer.
- Google Search Console
Google Search Console is another SEO tool for blogs from the world’s largest search engine and has great value for SEO professionals.
It allows you to track relevant data for blogs, correct errors, and demand faster indexing.
Among the available resources, the ones that ensure highlighting when it comes to blog performance are:
Search queries — indicates what searches guided users to your blog.
Sitelinks — unwanted links to your blog.
Web crawling errors — informs about errors founded in your blog by Google search engine.
SEO tools – Search Console
There are several other resources of Google Search Console, of course. We listed some functions which are part of the SEO professionals’ routine and can help you to guarantee excellent performance on your blog strategy.
- Stage Analyzer
Stage Analyzer is one of the most complete SEO tools for blogs that will help you to analyze your website’s performance. We can highlight among its resources:
SEO tips and optimizations.
Technologies’ diagnosis.
Traffic estimate.
Alexa Rank.
Server information.
In addition to checking your site, you can analyze other sites ranking and also which technologies, servers, and frameworks to use.
Thus, it is possible to see which are the main points to improve your website and outmatch your competitors.
Stage Analyzer – SEO Tools
- SEMrush
SEMrush is a keyword research tool and one of the most famous SEO tools for blogs, even though many bloggers don’t know that.
It is also an excellent resource for monitoring your blog. First, you enter your domain to access essential data in an SEO strategy, such as:
Keywords that bring more traffic to your blog.
Keywords your content is ranking for.
The estimated cost of PPC according to your organic traffic.
Number and analysis of backlinks.
Intuitive charts and graphs present all the information collected on the blog. This data visualization model helps to gain valuable insights into the right actions in a Digital Marketing strategy.
SEMrush is not limited to your blog’s data. After all, it is also a competition analysis tool. It displays strategic data from other blogs, which support comparative reports between related domains.
semrush
It is possible to compare the number of keywords, traffic, organic positions, among other information, all of them displayed in detail in the user interface.
- MozBar
MozBar is a browser extension provided by one of the leading companies in SEO software development for marketing in the world.
It gives a score from 0 to 100 for specific domains and pages. So, the higher the grade, the better and more reliable the webpage is.
MOZbar
Moz’s SEO tool for blogs scores your domain based on several factors, such as the number and reliability of backlinks, organic positions, and consistency of blog posts.
In your SEO strategy, it is always important to keep track of that score. But it can also help you to make comparisons between your domain and the ones from your main competitors.
- Screaming Frog SEO Spider
Screaming Frog SEO Spider is a valuable tool to do a complete SEO audit on your blog. It helps to identify optimization errors on multiple URLs, making it easier for professionals who deal with SEO optimizations every day.
SEO errors can damage the domain and affect the ranking in SERPs. With an SEO tool for blogs, professionals can act more quickly, identifying problems and correcting them automatically before the website is penalized.
Screaming Frog
The free version is available with some feature limitations.
- Majestic SEO
Majestic SEO is one of the best SEO tools for blogs dedicated to backlink analysis. It has a free version for blog owners and a premium version for marketers who demand more robust information. It is necessary to subscribe to one of the available paid plans to evaluate competitors’ domains.
The tool offers valuable metrics to track. Among the main ones that can help you to analyze your blog’s performance regarding SEO efforts we can mention:
Number of backlinks.
Main reference domains.
Main referenced pages.
Main used anchors.
Majestic SEO also evaluates two relevant metrics that help to rank and assess the relevance of a domain on the web. These metrics can also help prioritize link building:
Trust Flow — a metric that shows the level of trust and authority that a domain has on the web.
Citation Flow — a metric related to the earning link, that is, the number of citations (links) received by a domain on the internet.
majestic seo
- Google Page Speed Insights
At last, we list Google Page Speed Insights, a very intuitive SEO tool for blogs that aims to evaluate the loading time of a page, just as its name suggests.
As you can imagine, the webpage load-time is a relevant factor for SEO. From the user’s point of view and for search engines, a speed-based web page with the best loading times provides the best experiences for users.
For that reason, loading time and responsiveness are essential for a good SEO strategy. Therefore, you can use Google’s Page Speed Insights to check your blog’s performance and ensure a better user experience for your visitors.
SEO Tools – Pagespeed insights
There is not a recipe for the success of an SEO strategy. But you can improve your website considering factors such as website security, page loading speed, and user experience.
Using the best SEO techniques, you can increase the visibility of your blog, reaching better rankings in the SERPs and the perceived value by your visitors.
Search Engine Optimization needs work, time, and constancy. But with the right SEO tools, you can reduce all of those requisites and increase visibility at a faster rate.
Make your plan, define the steps towards your goals, and choose the right solutions to follow you in each of them.
Conclusion
Let us know your thoughts in the comment section below.
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