Free Seo Tools For Digital Marketers Face

The best SEO tools for digital marketers can help you get more traffic, conversions, and sales.

Let’s face it: the internet is where people are. And if you want to connect with them, you need to be on the internet. But when you’re trying to figure out how to get found online, it can seem like there are a million different things to do.

Luckily, we have a secret weapon that will help you save time and money while improving your results: SEO tools.

Do you want to boost your website’s traffic?

Take advantage of FLUX DIGITAL RESOURCE seo tools

SEO stands for “search engine optimization”—and these days, there are plenty of different ways to optimize your site for search engines like Google. But all of these tactics can be boiled down into two main categories: on-page SEO (how your site looks) and off-page SEO (how others talk about your site).

The good news is that many of the same tools can be used for both kinds of optimization! So today we’ll talk about some of our favorite free SEO tools for digital marketers—tools that will help you get more traffic and sales from Google, Bing & Yahoo.

17+ Best Free SEO Tools For Online Marketers In 2022

Free Seo Tools For Digital Marketers Face

Digital Marketing is a new whole era of the Internet people are spending lots of their time & money on the internet.

Today, Digital marketers are spending more time and effort in online growth & implementing a new strategy to get the best result at a minimum cost which fits their budgets.

There are some best free digital marketing tools in 2020 which benefit small marketers.

While we’re on the topic, you may want to read out a list of digital marketing trends to look out for in 2021.

These Best Free Digital Marketing Tools help them with improving SEO, PPC, Social Media, Email Marketing, and Content Marketing.

Grammarly is the best & most accurate online grammar checker tool available on the internet.

Grammarly eliminates errors in article writing, messages, and posts & easily improves any text & saves your time. They offer free & premium plans for their users.

Keyword and Topic Research Tools
Ubersuggest s Free Keyword Tool 2020
Ubersuggest is a popular free keyword tool. It is a great alternative to Google Keyword Planner.

Ubersuggest is a quick tool that doesn’t require any login or signup and is one of the more user-friendly tools as compared to others.

answer the public free digital marketing tool 2020
Answer the Public
Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud.

Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and ‘will’.

For example, let’s say you’re a SaaS company looking to help B2B customers grow through a sales tool.

It makes sense to start your keyword research around the term “B2B sales.”

This will give you a sense of which questions B2B salespeople have, and the challenges they face when closing more deals.

buzzsumo freemium digital marketing topic discovery tool 2020
Buzzsumo is a powerful online tool that allows any user to find out what content is popular by topic on any website.

You simply just enter your content idea in the search bar and you’ll get a rundown of the most popular topics related to yours.

What does Buzzsumo Do?
Buzzsumo helps you find popular online content by the number of shares, likes, and views.

Their social data helps you discover engaging content and outreach opportunities.

Buzzsumo Features:
Social Media Content Insights
Personalized Interface
Data Exports
Content creator’s details.
SEO Tools
google pagespeed insights free tool analysis of amazon
Google Pagespeed Insights
Google Page Insights are Web performance tools provided by Google to analyze website performance & optimization for both mobile or pc.

They give a speed score to websites & various suggestions for free, however, most experts say to not rely too heavily on the score it gives you too much.

Did you get a score you don’t like? Read our recent blog post for some easy ways to speed up your WordPress website.

As you can see from the image above, is only given a 45/100, and we know they’re doing pretty good these days.

seo site checkup free seo tool 2020
SEO Site Checkup is a Free On-Page Seo tool for your website.

SeoSiteCheckup checks & improves your web pages to perform better on Google & other search engines.

You can use it as a free SEO Analysis Tool & that helps you to beat your competition.

Use Our Free SEO Audit Tool – it’s better

Get a FREE Website Audit
Email you’d like us to send your report to:
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domain authority semrush google site quality
SEMrush is the most popular & widely used SEO Tool.

This powerful platform is mainly used for competitor research, keyword research, organic research, backlinks checker, social media tracker, and site audits.

SEMrush is all in one complete SEO Toolkit.

Features of Semrush :
Track Competitors.
You can research keywords to rank for the website.
Proper Website Auditing is also possible.
Video Research.
Product Listing Ads.
Social Media Tools
Website Analytical Tools
google analytics free tool screenshot with awesome data
Google Analytics
This free tool is a complete & free analytics tool offered by Google.

Google Analytics provides insights into different traffic sources, real-time tracking, page views, demographics & setting up your website goals.

What we love about Google Analytics is that you can look at the full journey that people are taking when they land on your website.

What are your most popular pages?
How long are people spending on those pages?
When they land on your most popular blog post, where do they go next?
What do they read?
What’s the last page most people are seeing before they leave your site?
It gives you so much intel that you can then use to optimize your site to further drive people to that calls-to-action you really want them to complete.

free marketing tool google search console results for real life real crime website
Google Search Console
If you want to know what keywords are leading people to find you online and how your website is ranking for search terms like Shoe Store in Denham Springs, Louisiana, you’ll want to really get specific.

We suggest you use Google Search Console.

Not many businesses have this tool setup, but it is an amazing tool that will unlock all of the queries (searches) that lead people to find your site in the search result pages (SERPS), and then it will actually show you when somebody does a search like “Shoe Store Louisiana,” where you ranking for that term on average.

So are you in the 6th position?

The 1st position?

The 25th position?

It will also show you not only what position you are in, but how many people are clicking on your result once they see you in the list of results.

bitly url shortener free digital marketing tool 2020 – URL Shortener is a free & effective custom URL shortener.

They provide services like – link management, API, and custom URLs.

Bitly monitors traffic through custom links & shows detailed & accurate analytics about clicks, websites, and locations.

Content Marketing Tools
SendPulse is a Multi-Channel Marketing Platform which offers all sorts of different services on a single platform for free.

The most commonly used services are: Push Notification, Email Service, SMS, Viber, & Web Push.

Sendpulse Features :
Drag and drop editor.
Allow a user to send to multiple email addresses at once.
Customer support is awesome and supportive, and are always ready for help to you.
Maintains a high level of integrity with regard to not sending spam.
Social Media Management Tools
buffer digital marketing tool for dentists
hootsuite all in one social media management platform 2020
Buffer is a Social Media Management Platform that manages social media for your business & websites & saves your time with powerful social media tools that help in handling campaigns on Twitter, Facebook, Instagram, Pinterest & LinkedIn.

Hootsuite is one of the most well-known multi-social networking clients and is also an excellent SEO analysis tool.

Users can integrate most of the popular Social Media platforms and manage all of their social media accounts and save considerable time.

It helps you keep track and manage your many social network channels.
It can enable you to monitor what people are saying about your brand and help you respond instantly.
Email Marketing Tools
mailchimp free email marketing tool 2020
Mailchimp is the best email marketing & marketing automation tool available on the internet.

MailChimp’s free version allows you to add up to 2000 subscribers & 12000 monthly emails.

They also provide services like

Free Landing Pages
Custom Newsletters
Free Email Templates with Drag & Drop Editor.
Graphic and Video Creation Tools
Collaborate Create Amazing Graphic Design for Free with canva 2020
Canva is an amazing graphics designing tool website.

You can make an awesome logo, infographics, Facebook posts, resumes, Youtube videos thumbnails, banners, and more.

Basically, you can create any kind of visual that you might need for social media.

You can even create annual reports for your company, and they have thousands of different templates to choose from.

Canva is easy to use with drag & drop features & clean UI.

If you have a couple of different people on your team or you’re a sole proprietor, you can upload your company logos, your color palette, and all of your communications will look like you paid a lot of money for a professional graphic designer to customize them for you.

Just please don’t use Canva for your logo!

unsplash free stock images for webdesign in 2020
free online video maker powtoon for marketers 2020
Unsplash and Pixabay
If you’re looking for really high-quality photos that you can use, and that you don’t have to pay a royalty fee to use, you need to check out Unsplash and Pixabay.

Whether it’s for your blog, for social media posts, any kind of communication, you can choose from the well-organized categories, and download your images for free.

With Powtoon, you can create awesome & professional videos for Youtube campaigns, social media posts, you name it.

This free tool can be used for creating ads, animated videos, explainer videos & presentations.

Many marketers are using Powtoon for their big brand clients.

Headliner Promote your podcast radio show or blog with video
When creating videos for your digital marketing, you definitely want to have captions on these videos so that when people are watching them on social media with the sound off, they know what it is that you’re saying.

To do that you can use a tool called Headliner, and Headliner allows you to upload your video and it will caption the video for you – for free.

Conferencing Tools
free video marketing tool in 2020 loom
With this whole COVID-19 pandemic, chances are you’re already using Zoom for video conferencing.

Loom is similar to Zoom, except that it is a web-based tool that allows you to also easily capture anything on your desktop.

It will show your camera and your desktop all at once, and you can easily do it from any page on the web.

If you want to walk a client through their current web design, or you want to help them troubleshoot a computer issue, you can grab a screen capture to show them how.

We use Loom for customized video screen sharing for work that we want to quickly show off to clients as well as any specific communications for them.

In today’s world of social distancing from the Coronavirus pandemic, Loom is an easy way to maintain face-to-face interaction with your customers while you’re working from home.

All In One Tools
Cyfe All In One Business Dashboard Visualize your KPIs marketing tool 2020
CYFE is an all-in-one dashboard for managing your business tools online.

One of the best features of CYFE is the ability to add widgets for everything from advertising tools to blog platforms, email tools, SEO, and social media and manage them all in one place.

CYFE is a platform for building a real-time business dashboard.

BlakSheep Creative
That’s right, our free consultations are an awesome way to have someone analyze your current marketing strategy, website traffic, and ensure that your marketing efforts are getting you the results you want.

We use data, not hunches to analyze your small business’s Strengths, Weaknesses, Opportunities, and Threats (SWOT) and help you craft a strategy that distinguishes you from your competitors, to help you complete (and dominate) successfully in your market.

Try us and see why we’re Baton Rouge and Denham Springs’ best web design and digital marketing company.

Fill out the form and let’s discuss your project.

The above list is in no way comprehensive. It’s just a list of some of the best digital marketing tools in 2020 (thus far).

Also, there are literally hundreds of paid tools that you can also use to boost your digital marketing efforts, ranging in price from $100/month upwards to $5000/month.

Chances are, however, if you stick to the free versions of those tools we listed, you’ll do just fine in your online marketing.

free marketing tools

What tools do you use to get your online marketing work done?

Can you do all the same work of a digital marketer, and do it for free?

The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content to email and lots more.

Is it possible to have all these great tools without paying a cent?

It was a fun challenge to come up with a way to build a $0 marketing stack, to find free alternatives to popular paid tools and services. I’m grateful for all the amazing companies out there that offer such value for so little. Here’s the list I came up with for free alternatives to paid tools. I’d love to know what you think!

free marketing stack
What’s in the stack?
The $0 Marketing Stack: Free Alternatives to Paid Tools
For a quick overview, here are the tools I found that seemed to be great, free options for some popular paid services.

Google Analytics
Simply Measured
Open Site Explorer
HubSpot Email Marketing and HubSpot CRM
Google Scholar
Google Trends
Blog Topic Generator
Content Idea Generator
Onpage Optimization Tool
After the Deadline
Readability Test Tool
Save Publishing
Must Be Present
Conversation Score
Wolfram Alpha Facebook report
Fanpage Karma
Facebook Page Barometer
Website Grader
Down For Everyone Or Just Me?

  1. Social Media Scheduling: Buffer
    Great, paid options if you can swing it: Sprout Social, MeetEdgar
    Perhaps our best time-saving tip for social media marketing is scheduling posts ahead of time for your social profiles. You can batch the social media marketing process: Do all your curating and composing all in one go, then spread those updates out across the next day or week.

How we use Buffer: The forever free plan at Buffer lets you connect a profile from each network (one from Facebook, one from Twitter, etc.) and to schedule ahead 10 posts for each network. If you share three posts per day, that means you can stay three days ahead all the time.

We’ve found a lot of value in the hand-picked content suggestions (thanks to Courtney who finds all that great content!), which are easy to read then add.

Also free:

Hootsuite (free for your first 3 social profiles)

  1. Design: Canva
    Great, paid options if you can swing it: Photoshop, InDesign
    Over 2 million people trust Canva to help with creating images for social media, blog posts, and practically any other use you can imagine.

How we use Canva: The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, square for Facebook or Instagram, and any size in between. We find Pablo (another free alternative) to be great for Twitter-sized images of 1,024 pixels by 512 pixels, and Canva to work really well for all else.

Also free:

Pic Monkey

  1. Real-time Analytics: Google Analytics
    Google Analytics real time stats
    Great, paid option if you can swing it: Chartbeat
    Google Analytics does pretty much everything in terms of tracking the traffic to your website. It’s a huge, monstrous amount of info, generously given away for free.

How we use Google Analytics: As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.

Also free:

Go Squared (free for the first 100 visitors and 1,000 data points)
MixPanel (free for 25,000 events per month)

  1. Website optimization: Hotjar
    Hotjar analytics
    Great, paid options if you can swing it: KISSmetrics, Crazy Egg
    Let’s say you’re curious how your visitors are actually using your website—where they click, how far they scroll, etc. Tools like Hotjar can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings. Hotjar also has options to analyze your funnel and to insert messages and surveys to your visitors.

How we use Hotjar: User research can be incredibly powerful stuff. I find great value in seeing how someone interacts with blog posts. How much of the post do they read? Where do they pause? What do they click? Seeing all this information helps me design my posts in a clearer way.

Also free:

Inspectlet (free for 100 recorded sessions)
SumoMe Content Analytics

  1. Reports: Simply Measured
    twitter followers report
    Great, paid option if you can swing it: SumAll Reports
    Simply Measured offers enterprise-level analytics and management for big brands and their social efforts. It has a wide array of free tools for the rest of us, too.

Among Simply Measured’s reports are these:

Twitter Follower Report
Twitter Customer Service Analysis
Facebook Fan Page Report
Facebook Content Analysis
Facebook Competitive Analysis
Facebook Insights Report
Instagram User Report
Social Traffic Report
Traffic Source Report
Google+ Page Report
Vine Analysis
Phew! That’s a lot of reports!

How to use Simply Measured: Each of these reports costs no money, although Simply Measured will ask for a Twitter follow or a Facebook mention in exchange for the free report. You can save loads of time in pulling reports from this one location as you seek to gain insight on where your social media efforts have been going lately. They’ve got all six major social networks covered: Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest.

Also free:

SumAll’s free version

  1. SEO: Open Site Explorer
    Open Site Explorer
    Great, paid option if you can swing it: Moz Pro
    is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. You can also check your competition. But the free version only gives you 3 reports per day. Signing up offers unlimited reporting on all your links, keywords and competitors.

How to use Open Site Explorer: Plug your blog’s URL into Open Site Explorer to see the high-level stats like page authority and incoming links. You can also click over to the Just-Discovered tab to see recent links and Top Pages to see which pages on your site get the most links.

Also free:

SEO Book
Screaming Frog SEO Spider
Keyword Tool

  1. CRM: Charlie
    Charlie app
    Great, paid option if you can swing it: SalesForce
    A lot of the best CRM tools (Customer Relationship Management) help you stay abreast of your current and future customers. Think of a futuristic address book. The best ones are loaded with features and information. Charlie is a bit of a quick-and-easy hack to get to know a person really well.

How to use Charlie: Intended as a tool to help you prep for meeting new people, Charlie gives you a full run-down of a person—social media profiles, biography, interests, big news, etc.—by looking at your upcoming calendar or running an email address. If you’re wanting info on a single person ad-hoc, simply enter their email address into Charlie, and they’ll tell you everything.

Also free:

HubSpot’s Free CRM

  1. Lead generation and pop up tool: HubSpot Marketing and HubSpot CRM
    HubSpot Marketing Free
    HupSpot Marketing Free allows marketers to easily generate email leads from their website with a free pop up tool.

How to use HubSpot Marketing Free: You can gain a lot of great information about your leads from HubSpot Marketing Free. This pop up tool quickly gathers email addresses from your website and provides key data points like employer and which pages your leads have visited. And if you’re wondering which pages are converting at higher rates than others, it can help with that, too.

Great, paid option if you can swing it: Cirrus Insight

Also free:

Hello Bar

  1. Landing Pages: WordPress
    WordPress pages
    Great, paid options if you can swing it: Unbounce, LeadPages
    For those who are running their website or blog via WordPress, perhaps the fastest and easiest way to set up a landing page is simply to create a new page. If you blog with WordPress, the blog content you create falls into Posts. The static content for landing pages—“Download our ebook,” “Sign up for our webinar,” etc.—can be made quite easily via Pages.

How to use WordPress: Build a new landing page in WordPress, and use this as the focal point of your social media ad campaign or your social media updates. Certain plugins like WooDojo even let you hide the content in your sidebar for particular pages, which could be a great option for minimizing the look of your page.

Also free:

Unbounce free plan (includes Unbounce branding)

  1. Twitter management: Crowdfire
    Great, paid option if you can swing it: Crowdfire premium
    Twitter has been so generous to open up its app to developers to make some really great tools. Sure, you can manage your Twitter profile directly via Twitter (an always free option), or you can try out tools like Just Unfollow, which allows for bulk sorting and filtering of your followers, along with insights into the demographics of the people in your audience.

How to use Just Unfollow: One way that many experts recommend to keep your Twitter following count in line with your Twitter follower count is to routinely check to see which accounts are following you back and to remove the ones that aren’t. With Just Unfollow, you can do this quickly and easily all from one page—and even whitelist the unfollowers whom you’d like to keep following.

Also free:

Manage Flitter

  1. Blogging: Medium
    Great, paid options if you can swing it: Ghost
    It feels a bit funny to list Medium as a tool (it’s really more of a network or social media site), but when it comes to starting a new blog as cheaply and quickly as possible, Medium can’t be beat.

How to use Medium: Many young startups kick off their blog at Medium, where they enjoy a built-in audience from the start and have networking tools to help their content spread. Plus, one of Medium’s newest features is an email newsletter where you can automatically get in touch with people who follow you by sharing your latest articles.

Also free:

  1. Video: Wistia
    Great, paid option if you can swing it: Wistia Pro, Vimeo Pro
    Once you’ve created an amazing video to share on social media or your website, where will you put it? The default seems to be YouTube, which is quick and easy but comes with less control and potentially some unrelated ads or suggestions. Wistia is made for marketers’ videos because the player keeps people on your page—or sends them precisely where you want them to go next.

How to use Wistia: After you’ve uploaded your video, you can hop into the settings and add things like call-to-action buttons or email capture formsat the end of the video. Wistia also makes it easy to view heatmaps and viewing trends of your videos, like how far most people get through your video, when they pause or click, etc.

Also free:


  1. Share buttons: SumoMe Share
    Great, paid options if you can swing it: Easy Social Share Buttons
    The ubiquitous share buttons you see along the side of blog posts, many of them come from SumoMe. The any-website buttons (you don’t have to run a WordPress blog to use them) are part of the SumoMe suite of website products. If you’re okay with some SumoMe branding, you can add the buttons for free to any page and customize the networks that appear by default.

How to use SumoMe Share: SumoMe gives you a lot of control over the appearance of the share buttons, both in which buttons are displayed and where on the page they’ll sit. One of the great features also is that they look good on mobile devices, so you maintain a great way to encourage sharing no matter where your audience is reading.

Publish Flawlessly. Analyze Effortlessly. Engage Authentically.
Buffer is the all-you-need social media toolkit that lets you focus on doing what you love for your business.

Get started for free now
Also free:

Digg Digg (what we use on the Buffer blog)

  1. Analytics: Segment
    Great, paid options if you can swing it: Usability Tools
    I’ve heard Segment described as the one and only interface you’ll ever need for all your third-party apps. And I sure do see it recommended a lot. From what I can gather, Segment makes it easy for anyone—engineer or not—to connect new software to your website; once the Segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. just by clicking around in your Segment dashboard. Segment handles all the visitor data for you.

How to use Segment: Rob Sobers put together a really handy guide to how he’s set up Segment for his SaaS business.

  1. Testing: Peek
    Peek by usertesting
    Great, paid options if you can swing it: Optimizely, User Testing
    When it comes to understanding how people are using your website—A/B testing, user testing, that sort of thing—there are some really fantastic paid options that can give you lots of insights. There’s also Peek, a free tool from User Testing that lets you see and hear a five-minute video of a real person using your website.

How to use Peek: For first-time insights, you may wish to have a person go through your website or blog from the home page. Later on, you might ask for someone to test out a certain flow through your website by starting someone on a landing page. The tests take about 2-3 days to complete, and you can run three Peek tests every month.

Also free:

Optimizely free plan
Even More Free Marketing Tools!
We went hunting for even more top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!

Free Marketing Research Tools
We’ll start at the beginning: researching topics, sites and ideas.

  1. Google Scholar
    I don’t know why more people don’t talk about Google Scholar, but I love this tool for researching science-heavy articles and digging into emerging studies. It limits your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Pair it with a Google Alert to get amazing research on your topics of interest delivered right to your inbox.

Google Scholar

  1. Google Trends
    See what the world is searching for and how interest in concepts has changed over time with Google Trends. For example, I feel like I’m suddenly hearing about “growth hacker” and “growth hacking.” Are you, too? I input those terms into Google Trends and it looks like there is a sudden new interest in the concept.

Google Trends

  1. Blog Topic Generator
    Stumped for ideas? Give HubSpot’s Blog Topic Generator a few nouns that describe your content areas and it’ll spit out a week’s worth of post ideas.

Blog Topic Generator

  1. Content Idea Generator
    Enter a keyword for a fun, irreverent suggestion from Portent’s Content Idea Generator.

Title Generator
Free Reading and Writing Tools
These tools offer help with readability, keyword density and spelling and grammar.

  1. Readability
    Drag the Readability bookmarklet to your toolbar to convert any content on the web into a simple, easy-to-read format with an estimate of how long it’ll take you. Also check out the other bookmarklet options here, including one that sends longer content to your Kindle to read later.

Readability format

  1. Hemingway
    Simple, clear writing – we all strive for it. Get a little help with Hemingway. Paste a passage into the app and you’ll get an analysis that highlights overly dense passages, unnecessary adverbs and more.

Hemingway app

  1. Onpage Optimization Tool
    This free onpage optimization tool from Internet Marketing Ninjas is a one-stop look at what’s going on a specific page of your site. Toss in a URL and see stats on keyword density, internal and external links and more.

Onpage Optimization

  1. After the Deadline
    A Chrome extension, After the Deadline checks spelling, style, and grammar wherever you go on the web.

After the Deadline

  1. Readability Test Tool
    Enter a web address or a block of text into the Readability Test Tool for an easy-to-understand analysis of your content. This tools measures a ton of different readability scores, and does a good job of explaining each one.

Readability Test Tool
Free Twitter Marketing Tools
These tools help you maximize your Twitter presence, from timing to sharing to analysis.

  1. Save Publishing
    Instantly find passages under 140 characters with Save Publishing, a handy bookmarklet that highlights tweetable passages on your screen. Post to Twitter with one click (or Buffer simply by highlighting a passage and clicking the Buffer extension)

Save Publishing

  1. Followerwonk
    We hope you’ve already heard of Followerwonk, one of Buffer’s many partners in amazing social media data. In addition to offering lots of super useful data about timing on Twitter, Followerwonk also has some other neat Twitter features, like the ability to compare followers of different accounts like so.


    It’s not breaking news. It’s not nonsense hashtags. is an automatically generated list of interesting links on Twitter, surfaced through an algorithm that focuses on “the people that always tweet the best links – first” (no, it doesn’t tell you who they are).

  1. Tweriod
    Tweriod analyzes your account to show you the best times to tweet for more exposure and replies. Bonus: Once you get your peak times, you can sync your Buffer account with them!


  1. Must Be Present
    A free tool from Sprout Social, Must Be Present calculates how often and how quickly you respond to comments and questions on Twitter (in exchange for your email address and a bit of other info).

Must Be Present
Free Facebook Marketing Tools
These tools analyze one or more Facebook pages to deliver an analysis or report on your activities – particularly important as Facebook is always changing.

  1. Conversation Score
    Discover any Facebook Page’s influence, engagement and performance with Conversation Score.


  1. Wolfram Alpha Facebook report
    To analyze your own Facebook account and get lots of interesting data about your connection, the language you use, the times of day you post and more, try Wolfram Alpha’s Facebook report.

Wolfram Alpha

  1. LikeAlyzer
    LikeAlyzer provides you with recommendations and feedback on your company’s presence on Facebook based on metrics including presence, dialogue, action and information.


  1. Fanpage Karma
    Fanpage Karma is all about competition. Compare two fan pages by entering their names or IDs and see which ones comes out on top.

fanpage karma

  1. Facebook Page Barometer
    Agora Pulse’s Facebook Page Barometer keeps track of how your Facebook performance stacks up against the average performance of 6,000+ pages.

Free Website Analysis Tools
These tools give you an overall look at many different facets of your site or marketing strategy.

  1. Quicksprout
    by QuickSprout is a really comprehensive website audit, social media analysis and competitor report, all in one.


  1. Website Grader
    HubSpot’s Website Grader gives you the overall performance and “grade” of your website based on mobile factors, SEO, security, speed, and performance, plus tips on how to improve your website…

HubSpot Website Grader

  1. SharedCount
    Want to see how your content (or anyone else’s, for that matter) has spread across the web? For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Or use the multi-URL dashboard to enter lots of different web addressed and export a quick report.

Free Relationship Tools
These tools focus on connecting with new people and strengthening relationships with existing connections.

  1. Newsle
    Got some thought leaders or industry influencers you want to keep up with? Sign into Newsle through Facebook or LinkedIn and it’ll track your Facebook friends, LinkedIn connections & email contacts and let you know when they’re in the news.

Screen Shot 2014-02-10 at 8.37.38 AM

  1. Rapportive
    Make your email work harder for you by installing Rapportive, a Chrome extension that helps you get to know your contacts better by showing their photo, job, company, LinkedIn profile and recent tweets.


  1. MentionMapp
    See how any Twitter user is connected to others with MentionMapp, which makes all your connections visual and simple to understand and explore.

Free Miscellaneous Tools

  1. Down For Everyone Or Just Me?
    Is it your Internet connection, or is your site (or someone else’s that you’re desperately trying to reach) really down? Find out with this simple website. Just enter your site:

Down For Everyone
And it’ll let you know if it’s just you or if the site is, well, down for everyone.


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