Digital marketing is the process of promoting your business online through the use of various digital channels. It’s a necessary part of any business’ marketing strategy, but it can be overwhelming to keep track of all the different tools available. That’s why we created this list of free SEO tools to help you promote your cosmetic dentistry practice.
This list will give you access to everything from keyword research tools to social media analytics and landing page builders. These tools will help you build an effective website and track its performance, so you can make sure it’s doing everything possible to attract customers and convert them into paying patients.
We’ll start with the basics: keyword research tools. These are essential for any company that wants to rank high on search engines like Google or Bing, but they’re especially important when you’re trying to attract new clients because they can help determine which keywords bring in more traffic than others—and therefore give you an idea of what people are looking for when they search for something related to your product or service.
This guide will also include social media analytic
Free Seo Tools For Digital Marketers Of Cosmetic Dentistry
Search engine optimization (SEO) is arguably one of the most important marketing tactics out there. It allows you to jump leaps and bounds in search engine rankings if you do it correctly and is extremely effective at increasing site traffic, conversions, and revenue over time. The key though, is that SEO has to be done right.
To ensure that your campaign is sound and effective, it’s crucial that you have a figurative knapsack full of free SEO tools to help you create a stellar campaign. Free SEO tools not only help you keep money in your wallet, but they help you automate so many of the processes that create a fruitful SEO campaign. On this page, we’ll talk about six of the best free SEO tools that will help you improve your overall marketing campaign since they can be used for other marketing strategies as well.
We’ll also talk about how they work, what other website digital marketing strategies can benefit from them, and why they’re important to SEO marketing success. If you’d like to speak with an SEO specialist, feel free to give us a call at 888-601-5359! Otherwise, read on!
What are SEO tools?
Before we get started, it’s important to outline exactly what SEO tools are, and how they can help your marketing campaigns. SEO tools are defined as any tool or program that allows you to complete a step in the search engine optimization process.
So, for example, keyword research is a huge part of SEO. A tool that most marketers can’t go without is an effective keyword tool for SEO. Other tools that are important to the SEO process include a free SEO checker, backlink checkers, page speed tools, and more.
Our proprietary SEO checker provides a free report that includes things like page speed, title tag quality, image analysis, and more for any page on your website. It can quickly help you determine areas of SEO opportunity on your site pages to ensure that they rank highly in search results. If you’re still asking the question, “What are SEO tools,” keep reading to gain insight into what free SEO tools do, and how they can help businesses thrive.
6 free SEO tools that marketers can’t live without
The time is here, it’s time to reveal our list of top six free SEO tools that marketers (and you) can’t live without.
- Google Analytics
Why we love it: Google Analytics is a tried-and-true SEO tool that helps you track user behavior, site traffic, conversions, and so much more. It’s a go-to tool for just about everything SEO, and it’s a no-brainer that it landed first on our list of best free SEO tools.
Benefits of Google Analytics: Google Analytics is truly a catch-all tool that is beneficial to just about every area of your marketing campaign.
Here’s how it can help each area of marketing:
SEO: Google Analytics helps to track page traffic, which is affected by page rankings, which is determined by how you optimize your website with SEO.
PPC: Google Analytics and Google Ads can be linked so that you can keep track of ad success within the platform
Web Design and usability: Google Analytics tracks things like dwell time and bounce rate, which can help you gain valuable insight as to how your website design is performing. It also tracks things like site speed, which falls under usability. You can also link Google Analytics with A/B testing tools which can help you determine what design works best on a page.
Content marketing: Google Analytics gives you insight into how long users stay on a page, how many users complete one of your set goals (like a conversion) on a page, and more, which helps you understand the value of your content.
Why Google Analytics is important to SEO success: Google Analytics provides a treasure trove of information that can help your SEO campaign in countless ways. It can help you determine whether or not your current campaign is working by allowing you to compare metrics in different time frames, as well as helping you visualize increases or decreases in specific metrics. Did you know that WebFX offers Google Analytics consulting to help you understand important metrics on the platform?
Why we love it: Ahrefs is another one of the best free SEO tools for any marketer. Although there are paid versions of the program, the free version gives you access to the top 100 backlinks to your URL or any other URL you want to research. You’ll also be able to see the number of backlinks, referring domains, domain rating, and URL rating for any URL that you enter.
How Ahrefs works: Simply plug in any website URL to see the metrics mentioned above.
Benefits of using Ahrefs: Ahrefs crawls the web constantly and can provide you with extremely beneficial information that can propel your marketing campaigns. The tool offers everything from cost-per-click (CPC) metrics, keyword difficulty, and domain rating to traffic value, organic traffic, and even keyword search volume. It helps you track backlinks, keywords, and traffic with the click of a button.
Why Ahrefs is important to SEO success: It helps you find keyword gaps in your content, see how you stack up against your competitors, measure traffic value, and more — giving you insight into how you may be able to improve your SEO campaign.
- Moz Link Explorer
Why we love it: There are free and paid versions of Moz’s Link Explorer, but with the free version, you get a pretty great link analysis. You’ll be able to gain insight into the most impactful links to your site, as well as pages that you link the most to.
How Link Explorer works: Simply plug in a URL and gain insight into the links to and from that site.
Benefits of Link Explorer: Link Explorer is much more than just a link checker.
When you get into paid versions of the tool, you’ll have access to tons of other beneficial metrics including spam scores, link building opportunities, and top-performing content.
Why Link Explorer is important to SEO success: Links are a huge part of SEO, and Link Explorer helps you keep a close eye on the links pointing to and pointing away from your site.
Why we love it: Keyword research is one of the most crucial parts of SEO. Without a tool to help with the process, your SEO efforts will likely fall flat. Ubersuggest is a fantastic keyword tool for SEO that allows you to see the most important keyword metrics to help you decide which ones to include in your content.
How Ubersuggest works: Simply type in a keyword that is important to your company and get tons of alternate keyword suggestions in addition to search trends, search volume, CPC, the probability to rank, and more.
Benefits of Ubersuggest: Unless you want to spend hours upon hours coming up with keywords for your SEO campaign, a keyword tool for SEO like Ubersuggest is crucial. It helps automate the process of keyword research, as well as giving important metrics to help you decide which ones to use. You can also use Ubersuggest for your PPC campaigns to determine what keywords to target with your Google Ads.
Why Ubersuggest is important to SEO success: If you don’t target the right keywords with your SEO campaign, you won’t be able to rank in search engines.
When you don’t rank, that means no traffic, and no traffic means — you guessed it — no conversions.
- Responsive Design Checker
Why we love it: Responsive design is a huge part of your website, and believe it or not, it’s crucial to good SEO, too. When Google ranks websites, it doesn’t only look at things like content, it also checks to make sure that users will have a great experience no matter what device they use. This is where responsive design comes in, and the Responsive Design Checker is perfect for ensuring that your website is squared away.
How Responsive Design Checker works: Simply plug in any URL to see if it’s responsive. You’ll be able to test how the site will look on just about any device, including tablets and smartphones.
Benefits of Responsive Design Checker: It’s super intuitive, easy to use, and gives you the information you need quickly, and all in one place.
Why Responsive Design Checker is important to SEO: Without a design that’s responsive, users won’t be able to search your site on mobile devices or tablets. Responsive design is crucial, especially because 198.8 million users used their mobile device to shop in 2018.
- Page Speed Insights
Why we love it: A tool created by Google, Page Speed Insights helps you understand the speed of your website as well as how you can go about improving it.
How PageSpeed Insights works: Simply plug a URL into the search bar and get a full report of that URL’s page speed.
Benefits of PageSpeed Insights: Not only does this tool show you the speed of your website, but it also provides technical “lab data,” in addition to opportunities to speed up your page. There is also a diagnostics section which gives additional information about the performance of the page.
Why PageSpeed Insights is important to SEO: Page speed, much like usability, is a metric that Google considers when ranking your website.
If your page doesn’t load quickly, users will bounce to another website since they didn’t get their answer quick enough. This can affect bounce rate and time on page, which affects the overall ranking of your site over time. Don’t worry, if your page speed is less-than-desirable, WebFX offers page speed optimization services to ensure that your site is speedy.
WebFX can help you get the most out of free SEO tools
WebFX is a full-service digital marketing agency that is home to over 450 SEO specialists. We pride ourselves on staying up to date with the latest, cutting edge SEO tools to benefit our clients, including many of the tools that we mentioned above. If you want to get the most out of the free SEO tools on this page, or if you’re not sure if it’s the right time to jump from the free version to the paid version, WebFX is here for you.
free seo tools for digital marketers of cosmetic dentistry industry
Is your dental practice getting the online attention that it deserves?
Do you feel like, in spite of your best efforts to find the top digital marketing solutions, you’re still not connecting with your local market?
Are you concerned that your lack of knowledge and experience with SEO is costing your dental practice business — and strengthening your competitor’s instead?
If so, then you need to read this post.
In it, we’re sharing some of the most effective digital marketing strategies for your dental practice, so that you can make your website and overall online presence shine as brightly as your patients’ teeth.
- Start a Dental Blog
What if there was a way to strengthen your dental practices digital marketing solutions and strategies while also spending less of your day answering the same five questions that all of your patients seem to ask you?
Great news: there is, and it’s called starting a dental blog.
First of all, blogging is an awesome way to get closer to the first page of Google search engine results.
Because those frequent blog posts tell Google and other search engines that you take the time to update your website more often than most people do. This means you’ll likely have more up-to-date and relevant information for users, so your site gets pushed to the front of the line.
Also, blogging will help you to establish yourself as an authority in your industry. You’ll be able to answer common questions, give brushing advice, and even write about how patients can calm their nerves before visiting the dentist.
Blogging is truly a marketing solution that benefits everyone.
- Get on Instagram
Let’s face it, people are visual creatures – especially in today’s world.
You might not think that getting an Instagram account is an important part of a dentist office’s digital marketing solutions.
First of all, there’s a good chance that your competitors already have one. Secondly, Instagram is a wonderful way to connect with your local market and tap into the kinds of marketing and messages they respond to.
One popular post you can try?
A before and after picture of porcelain veneers or even a less invasive whitening procedure. Fill it with plenty of relevant hashtags, like #smile, #teethwhitening, or another option on this list of popular dental hashtags.
Always make sure that you tag your office in your location, and include your website in your bio so your Instagram followers know exactly where to go to get those pearly whites.
- Focus on Patient Testimonials
When you want to try out a new product or service, chances are you don’t buy it or make an appointment without first reading what other people have to say about it.
Neither will your potential patients – which is why you need to make online testimonials a part of your digital marketing solutions.
Ask some of your most loyal patients to write online reviews about your practice, including the specific dentist they work with, the insurance they have accepted, and even what keeps them coming back.
If you get a negative review?
Don’t panic, it happens to everyone.
Instead, write a calm, measured response that proves you’re taking the complaints seriously. Potential and current patients will respect the fact that you’re able to respond to feedback, and see that you value patient satisfaction.
- Don’t Neglect Your Website Speed
This is an easy one.
If your website takes several seconds (we’re talking more than two seconds) visitors will leave your page. This means that not only are they more likely to end up on a competitor’s website, but also that your website will fall in Google’s search engine rankings.
So, site speed and overall responsiveness are small details that can have a serious impact on your bottom line.
Start by using this free speed checker tool to evaluate how quickly your current site loads.
To speed up your site speed, remove large images, autoplay videos, and those pesky pop-up ads.
Learn more and by example about the kinds of images that belong on the homepage of a dental website, but won’t slow down your loading time, by visiting Ideal Dentistry’s website to pick up a few tricks.
- Don’t Forget Location-Based Keywords
Lots of dental practices spend a few hours every month researching the most popular keywords, or the search terms that people type into Google when they’re looking for a dentist.
Peppering your content (in a natural way, of course) with as many of these keywords as possible is important.
However, in the quest for the perfect keyword, many dental practices make the mistake of ignoring location-based keywords.
These are long-tail phrases that make a reference to your practice’s location. For example, instead of just “best dental practice,” a location-based keyword would be something like, “best dental practice San Diego CA.”
Let’s face it, most people aren’t driving three states over in order to get to the dentist. By getting on the first page of your target market’s – the local market’s – search engine results, you’ll directly connect with the people most likely to actually patronize your practice.
Need More Help with Digital Marketing Solutions?
Thanks to this post, you now have a much better comprehension of the tools and strategies that you need to give your dental practice’s digital marketing solutions a boost for the new year.
However, we know that it can feel overwhelming to run your practice, worry about SEO, update your blog, and somehow deliver the bad news to the patient in exam room three that they need a root canal.
We’ve got you covered.
Check out our website and SEO blog to learn more tips and tricks about digital marketing.
Then, take advantage of our free web tools to help you increase your conversions in half the time.
Make this the year that you grow your practice, make stronger connections with patients, and become a strong presence in the dental industry on both a local and national level.
Let us know your thoughts in the comment section below.