If you’re a small business owner, you know how difficult it can be to keep up with all of the various aspects of your business, especially if you’re just starting out. One thing that’s important for any brand is their online presence, and that’s why we’ve put together this list of free SEO tools for small businesses on Amazon.
Search Engine Optimization (SEO) is crucial to your business’s success online. It helps people find your product or service when they search online, but it can be very time-consuming and expensive to do without the right tools.
Luckily, there are a number of great free SEO tools that can help small businesses build up their presence on Amazon. These include keyword research tools as well as automated keyword generation tools that make it easier for you to optimize your listings.
Not only will these tools save you money on hiring an SEO expert or agency, but they’ll also give you better results than if you were trying to do all of this work manually! So go ahead and check out our list of the best free SEO tools below!
Free Seo Tools For Small Businesses On Amazon
A business that has just started up, needs, to be present on the internet and make its presence validate there. For that, you need to know a little magic spell! That magic spell is called SEO (Search Engine Optimization).
There are many free and paid SEO tools available for small businesses that are very effective and can amplify the game for a business that is in the initial stage of creating massive hype.
In SEO, there are multiple activities like competitor research, rank tracking, on-page, and off-page optimization, etc. These things need to be done on a daily basis to keep up the website at the top of the search engine.
In this article, we are going to discuss some SEO tools for businesses that can help you to put your website at the top of the search engine.
TABLE OF CONTENTS
Let’s start with the Best Free & Paid SEO Tools for Small Businesses
Free SEO Tools For Small Businesses
1- PrepostSEO:
2- Google Search Console:
3- Google Analytics:
4- Google My Business:
5- Google Data Studio
6- WMS Everywhere:
Paid SEO Tools For Small Businesses
7- SEMrush:
8- Ahrefs:
9- Yoast WordPress SEO Plugin:
10- Screaming Frog Website Crawler Tool:
11- OnPage Champ:
12- UberSuggest:
13- Answer The Public:
14- Long Tail Pro:
15- Pingdom:
16- WP Rocket Caching Plugin for WordPress:
People Also Ask
What is Small Business SEO Software?
Free or Paid SEO Tools
Why Use Small Business SEO Tools?
What are the features of Small business SEO software?
Conclusion:
Let’s start with the Best Free & Paid SEO Tools for Small Businesses
Below mentioned best SEO tools for small businesses are selected as per our preference that you can choose from among these. Without any further delay, let’s dive into some of the free and paid SEO tools for businesses.
Free SEO Tools For Small Businesses
1- PrepostSEO:
free-online-seo-tools
Prepostseo is an online tools service provider which helps to make the content optimized and get better rankings on the search engine.
It provides 95+ online SEO tools that help the users to work smartly. It supports multiple languages, so users from all over the world can avail themselves of its features.
Key Use Cases:
The main help that users get from this website is by using a plagiarism checker and paraphrasing tools.
To save time and get unique articles instantly, you can get help from the article rewriter.
You can check the domain authority of a website from here.
Some users face the issue of extracting text from the image. You can use the image to text converter and make your tasks simple.
Pricing: Prepostseo is a freemium forum. Most of the tools are free. Some of them are paid for the advanced version.
2- Google Search Console:
google-search-console
Google Search Console is a free SEO tool, and it can be a great help when we talk about the best SEO software for small businesses. It is provided by Google that can help the website owners to monitor the track and data, and anyone can quickly analyze the data, which can help in future ventures.
Also, it allows you to find the appropriate keywords to top the search engine. It recommended keywords can bring a drastic change in the ranking of the website.
Key Use Cases:
Identifies indexing and crawling issues and submits pages that need to be crawled.
Monitor Core Web Vitals for a great user experience across devices.
Identify pages that don’t have many internal links.
Find page speed and mobile responsive issues.
Find which pages and search queries generate the most impressions every month.
Integrate with Google Analytics and Google Data Studio for reporting.
Pricing: Google Search Console is free to use.
3- Google Analytics:
google-analytics-tool
Google Analytics is a free web analytics tool that shares insights about traffic and how visitors interact with your website.
Key Use Cases:
Compares organic performance across devices.
Checks top referral traffic sources.
Check conversions by organic channels.
Diagnoses the organic traffic drops.
Finds high traffic and low conversion pages.
Diagnoses potential UX issues such as bounce rates, time on page, etc.
Monitors branded vs non-branded organic traffic growth.
Pricing: Google Analytics is free to use.
4- Google My Business:
google-my-business-GMB
Image by: revgenapps.com
Google My Business is offered by Google, and what it does is depicted by its name. Be at any level; one should apply for this fantastic tool and the bingo part is that it’s pretty easy to use. It is capable of managing the details without even a hassle, and it also involves Google Maps.
This DIY SEO tool helps you to create and verify your local business to show customers what you offer. It also helps you manage how your business appears on Google Search and Maps.
Key Use Cases:
Connect with your customers through Google Search and Maps.
Optimize your profile for better visibility in search results.
Provide more opportunities for customers to reach you.
Displays customer reviews and provides updated information.
Respond to the Q&A section to build trust with customers.
Pricing: Google My Business is free to use.
5- Google Data Studio
Google Data Studio is the all-in-one reporting tool that fetches data from multiple sources including Google Analytics and Google Search Console, SEMrush, and Salesforce.
Key Use Cases:
Pulls data from multiple sources into a single report.
Filter data based on locations, devices, and channels.
Automates reporting with customizable schedules.
Creates different types of data visualization with built-in templates.
Pricing: Google Data Studio is free to use.
6- WMS Everywhere:
WMS-everywhere-chrome-ext-tool
WMS Everywhere (now known as WhatsMyWerp) is a free rank tracker, and browser extension to uncover search volume, advertising CPC and related keywords inside Google search data and helps to gauge SEO ranking.
When we talk about the best SEO tools, we cannot skip this one due to its unique features.
Key Use Cases:
Can do regional research.
It allows you to add and track keywords.
Allows localized tracking.
Its mobile and desktop tracking can help you keep tabs on how your website is ranking on different devices.
Pricing: WMS Everywhere is free to use.
Related Article: 5 Best SEO Tools for Bloggers in 2022 (Free & Paid)
Paid SEO Tools For Small Businesses
7- SEMrush:
google-data-studio
SEMrush is voted as the best all-in-one SEO online marketing tool across all major SEO categories such as keyword research, competitor analysis, link building, rank tracking, and generating reports.
Key Use Cases:
Analyze your competitor’s strategy and engagement across different devices using the traffic analytics tool.
Compare the keywords of up to 5 competitors including yourself to find keyword gaps.
Diagnose and fix technical and on-page SEO issues from the site audit report.
SEO writing assistant analyzes content quality – readability, tone of voice, and originality. Also, check for potential optimization.
Monitor keyword ranking at national, regional, and local levels in the position tracking tool.
Use the pre-built reporting templates to get scheduled reports to your emails.
Manage all your SEO projects from a single dashboard such as site audits, link building, on-page SEO, backlink audits, brand mentions, and content audits.
Pricing: Starts at $119.95/month.
8- Ahrefs:
google-data-studio
Ahrefs is an all-in-one SEO toolset that covers keyword and competitor research, rank tracking, content and backlink analysis, and site audits.
Key Use Cases:
Using site explorer, analyze the keywords, organic traffic, and backlink profiles of your competitors.
Discover keywords that customers are searching for with the help of keywords explorer.
Content explorer helps to analyze the top-performing content on any topic.
Rank tracker helps to track your keyword ranking progress across your website.
Site audit finds and fixes technical and on-page SEO issues on your website.
Pricing: Starts at $99/month Lite.
9- Yoast WordPress SEO Plugin:
yoast-wordpress-seo-plugin
Yoast SEO is the most used on-page SEO WordPress plugin tool and provides a comprehensive set of features to optimize your website. You just have to frame your content first within WordPress than with the use of Yoast; you can check how far the content is performing and what needs to be improved.
The optimization needs to be done on the focused keyword. Along with that, it provides reliability analysis to the admin that how easy to understand your content is for the masses.
Key Use Cases:
Helps to generate XML Sitemaps and sync to Google Search Console.
Optimize meta titles and descriptions on pages and posts.
Provides interlinking features to rank for the right keywords.
Apply meta robot tags (follow, no-follow, index, no-index) to specific pages.
Helps to customize canonical settings and redirect specific URLs.
Generates Open Graph data for social media sharing.
Pricing: It has a free version to manage your SEO and offers a premium of $99/year for one site to unlock even more tools and functionality.
10- Screaming Frog Website Crawler Tool:
screaming-frog-technical-seo-audit-tool
Screaming Frog is a powerful website crawler suitable for both small and large sites. It highlights technical issues on your website such as broken links, slow page speed, and on-page issues.
Key Use Cases:
Find technical issues such as broken links, server errors, blocked resources, etc.
Discovers duplicate and thin pages.
Verifies schema markup and microdata formatting.
Detect spam issues and potential malware.
Review robots.txt files and generate XML sitemaps.
Integrate with third-party tools – Google Search Console, Google Analytics, Page speed insights.
Pricing: Free version is available and the premium starts at £149/year.
11- OnPage Champ:
onpage-seo-tool
OnPage Champ is the most preferred SEO tool for analyzing and understanding the competitor’s business in less than 30 seconds. It helps to scale up your SEO campaigns real fast.
If you want to rank yourself on the top of the Google search engine, then this can be an excellent option to dig into it. You will get to know that suggested little keywords can amplify the game. It is one of the good SEO tools for small businesses.
The platform is unpaid, but some features can be unlocked once paid. Although this works wonders even with the free version, anyone can always go for a premium one if needed, but for smaller businesses, it might not be possible.
Key Use Cases:
Helps to recover rank fall due to unwarranted changes.
Provides weekly team reports to monitor the team performance and get a clear picture of your on-page SEO journey.
Allows you to monitor competitors’ entire on-page SEO activity of the past including the new pages added.
Provides on-page SEO SERP audit.
Pricing: Free to track 2 websites. Premium starts at $10/month which tracks 7 websites and 1800 SERP audits per year.
12- UberSuggest:
ubersuggest-digital-marketing-tool
Uber Suggest allows you to get insights into the strategies that are working for others and adapt them for your website. Specializes in generating new keyword ideas and content ideas to rank in the organic search.
Key Use Cases:
You can get an overview of your domain for the below metrics such as organic keywords, organic monthly traffic, domain score, backlink score, and traffic.
Discover the top traffic pages and where they originated from.
Find which search terms are driving traffic to your website.
Discover the top-performing content for a particular keyword and see the domain authority and number of clicks for a particular piece of content.
Provides backlink data and various metrics on those backlink sites.
It also has an SEO analyzer that crawls your entire website and offers suggestions based on SEO best practices which include an SEO checker and site speed.
Pricing: Free trial for 7 days and have 3 Premium plans (Individual – $12/month, Small business – $20/month, Enterprise /Agency – $40/month).
13- Answer The Public:
answer-the-public-search-listening-tool
Answer The Public is a small web-based content marketing tool that can lead you to a whole bunch of creative ideas that can lift your business. This tool fetches results-related search queries from different search engines (i.e. Bing, Google, etc.) and categorized the data in a sequence.
To be precise, it tells you how people search keywords and what are the tilts and patterns of people getting a particular sector on the internet. In this regard, you will be able to produce the content masses’ demands.
Key Use Cases:
Provides raw search insights.
Explore keywords from all angles.
You can monitor and get alerts for new suggestions to your email.
Compare data over time.
Can create folders to organize your research.
Hide unwanted branches and suggestions.
Pricing: Free version is available and has 3 premium plans which start at $99/month and go to $399/month.
14- Long Tail Pro:
longTailPro-keyword-research-tool
Long Tail Pro is a desktop keyword research tool that enables marketers to discover profitable, targeted keywords and calculate keyword competitiveness for almost any niche.
Key Use Cases:
Can create multiple projects.
Generate keywords based on your seed keyword.
Export keywords in an excel sheet.
Import keywords into Longtail pro.
Find domain names.
Keyword competition checker.
Favorite your best keywords.
Pricing: Start at $47/month.
15- Pingdom:
Pingdom-website-speed-test-tool
Pingdom is a website monitoring service that tracks the uptime, downtime, and performance of your website.
Key Use Cases:
Uptime monitoring
Real-time alerts
Page speed monitoring
Transaction monitoring
Real user monitoring
Server monitoring
Tailored Incident Management
Pricing: Start at $10/month.
16- WP Rocket Caching Plugin for WordPress:
screaming-frog-technical-seo-audit-tool
WP Rocket is a premium plugin for caching to make your WordPress website load faster.
Key Use Cases:
Improves the site speed by preloading the cache.
Compress all files such as HTML, CSS, and JS through minification.
Improves page load time by loading images as users scroll down.
Integrates with all CDNs.
Pricing: Starts at $49/year for one site.
People Also Ask
What is Small Business SEO Software?
Small business SEO software is a tool that helps you optimize your website for search engines. These tools are designed to automate tedious tasks and provide you with the data you need to optimize your site.
Free or Paid SEO Tools
SEO software is also known as SEO tools. You can get free SEO software, or you can pay for it. Many of the best SEO software programs are web-based, which means that they operate on the web and have a monthly subscription fee associated with them.
There are also some pieces of SEO software that you install on your computer and pay a one-time license fee to use.
Why Use Small Business SEO Tools?
Small business SEO software tools can be used to improve a business website’s content, to help you achieve higher rankings on search engine result pages. These tools take into account the keywords and key phrases that your customers use when they search for information online
What are the features of Small business SEO software?
Small business SEO software typically offers three main features:
Keyword research tools
On-page optimization tools
Link building tools
Conclusion:
Let’s be real, this journey is critical, and anyone has to work hard to get the desired results, but such phenomenal tools can help a small startup business in reaching the audience or target audience.
However, some old businesses still are making their way in there, but some small initiatives are doing wonders when weakening help with these best SEO tools for small businesses that we have discussed above.
Anyone might pick a tool according to their preferences and need. Also, these search engine optimization tools can be used in a combination or so to get the desired results.
We hope this list helps you flourish your small-scale business into a significant venture as little steps that you take and minor tweaks here. They can create a magnificent difference in the overall outcome and progress of the business.
Most business is still struggling with the idea of making their spaces on the internet.
Reaching the top in the SERP is not that difficult in comparison to reaching the top and staying there for a longer run. Regular checkups with these expert tools can hit the goal one wants to achieve.
best seo tools for small business
To be successful with search engine optimization (SEO), you must use the right tools.
It’s simply impossible to conduct keyword research, analyze competitors, track rankings, track traffic and conversion trends, identify technical problems, and implement effective content marketing without the proper tools.
Yet with so many tools on the market, how do you know which to choose?
Here is a roundup of the top 13 SEO tools for small businesses.
1. Google Analytics
Google Analytics is a powerful and completely free website analytics tool. Once installed properly on your website, you’ll be able to report on which marketing tactics drive the most traffic, which marketing tactics drive the most leads and sales conversions, how visitors use your site, which content they prefer, and so much more.
2. Google Search Console
Google Search Console (formerly known as Google Webmaster Tools) is Google’s free SEO tool. Once you set up your account, you’ll get alerts if Google finds errors on your website and you’ll be able to view key stats like keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click through rate when your website showed up in the search results.
Plus, you can link Search Console to Analytics to unlock even more reporting tools in your Analytics account. For example, once you’ve linked these two tools, then in Analytics you’ll be able to review keyword rankings, click through rates, impressions, and the landing pages that are ranking in Google.
3. AgencyAnalytics
AgencyAnalytics is our go-to platform for reporting. AgencyAnalytics offers automated reporting, client visible/shareable dashboards, as well as a clean interface for teams to review performance for various different services. We use AgencyAnalytics to report on and review metrics for Google Analytics, Google Search Console, Google Ads, Facebook, Facebook Ads, Bing Ads, Yelp, LinkedIn, and many others. Whether it’s sending out reports each month in a timely manner or drilling into metrics to review client performance, AgencyAnalytics is one of our most widely used tools and we can’t recommend it enough.
4. Rank Ranger
Rank Ranger is a robust, all-around SEO analysis tool. But before you get lost in the data, focus on what Rank Ranger does best: tracking your keyword rankings. You’ll be able to track your website’s organic rankings over time in the major search engines, plus your local rankings in the “map” results. This will help you identify trends up or down in your rankings so you can adjust your strategy accordingly.
Rank Ranger also offers automated SEO reporting, competitor analysis tools, and many other helpful features for analyzing the performance of your SEO campaigns.
5. Screaming Frog
Screaming Frog is another SEO tool with lots of bells and whistles. What sets it apart is the free SEO Spider tool that you can use to quickly conduct a technical SEO audit of your website. After downloading the tool, all you need to do to get started is type in your website’s domain name, and click Start.
The best part is that this tool is free (for crawling up to 500 URLs per website.) After downloading the tool, all you need to do is enter the website’s domain name, and click Start.
In just a couple of minutes, you will see a detailed audit of all of your webpages. From meta tags to error status codes, you can spot problems without taking the time to manually audit each and every one of your website’s pages.
6. Ahrefs
Ahrefs is our favorite tool for analyzing backlinks, SEO content opportunities, and SEO keyword research.
The main tool we love at Ahrefs is the Site Explorer tool. Ahrefs is probably best known for the backlink analysis functions within their Site Explorer tool. This tool is very helpful for identifying the different types of websites that are already linking to your website. You can also view trends in the growth of your backlinks over time. In addition, you can use the Site Explorer tool to analyze backlinks to competitors and find new link-building opportunities.
In our experience, the Site Explorer tool is also incredibly valuable for analyzing top-performing SEO content on your website. You can use this tool to identify what pages and keywords are already ranking well in Google and driving traffic to your website. For example, you can see what pages are driving the most SEO traffic, and which particular keywords the pages are ranking for in Google.
And then, you can also use the Site Explorer tool to identify what pages and keywords are working best for your competitors, and then apply those lessons to your own SEO strategy. For example, if you see some competitors have certain types of SEO landing pages that you don’t have, and they are generating traffic on some keywords that you aren’t focused on, you may want to incorporate those types of content ideas into your SEO plan.
In addition to Site Explorer, we also love Ahrefs’ Keyword Explorer tool. It provides a fast, easy way to generate dozens of new keyword ideas for SEO content creation.
7. Moz
MozPro (including Link Explorer)
Moz is one of the most popular SEO software suites and we use their tools regularly. Moz is probably best known for their ‘Domain Authority’ (DA) metric. DA predicts how likely a website is to rank in Google, with a range from 0 to 100, with higher scores corresponding to greater likelihood of ranking. The main factor with DA is the quality and quantity of links.
Moz Pro is a suite that includes many tools, including Link Explorer, a backlink analysis tool. Unfortunately, no tool is 100% accurate when it comes to finding all of your backlinks or the backlinks of your competitors. That’s why we recommend using multiple tools (Ahrefs, Moz, among others) to get the full picture.
MozBar
MozBar is a simple tool but saves a tremendous amount of time when reviewing websites. It’s a Google Chrome extension that allows you to quickly and easily view a site’s Domain Authority, Page Authority, backlink information, and spam score. At the click of a button, you can also view a Moz page analysis, as well as followed and no-followed links on a page.
MozLocal
One of the biggest factors in your local “map” rankings is citations. A citation is simply a mention of your name, address, and phone number (NAP) on another website online. The most common citations are business directories like Yelp, Bing Local, and even Facebook business pages.
Moz Local is one of the best tools available to quickly audit your citations. You’ll see if your information is consistent across all directories, if you’re missing any important directories, and if you have duplicate listings that could be dragging down your rankings.
8. SpyFu
SpyFu is an amazing tool that allows you to see how your competitors are performing with SEO (as well as Google Ads). By using this tool, you’ll be able to find out:
- The keywords your competitors are ranking for in Google organically
- Which pages are generating SEO traffic
- What types of inbound links they have
- SEO traffic estimates and trends in SEO traffic
Plus, SpyFu is our go-to tool for Google Ads competitor intelligence. With SpyFu, you can see competitor Google Ads data such as:
- Which of their keywords are performing the best.
- How long their ads ran or have run for certain keywords.
- The clicks and impressions they received from their ads.
- The best performing ads.
- Your competitors’ ad copy.
- Your competitors’ monthly ad spend on campaigns.
So if you’re managing SEO as well as Google Ads campaigns, we definitely recommend using SpyFu to analyze your competitors.
9. SEMrush
SEMrush is one of the most complete all-in-one SEO software packages.
This platform pretty much does it all, including:
- Competitor research
- Keyword research
- Backlink analysis
- Automated On-page SEO audits
- And much more
Our favorite feature with SEMrush is the toxic backlink audit feature. In our view, their backlink audit tool is the best option for quickly analyzing potentially toxic backlinks to disavow via Search Console.
10. WhiteSpark
Citations (directory listings with your business name and contact info) are important for ranking high in Google’s local “map” results. But how do you find citations?
That’s where WhiteSpark comes in…
Citation Finder is one of our favorite tools offered by WhiteSpark. In a simple interface, Citation Finder allows you to add a business alongside some priority keywords. Once you’ve added the business info, the tool will start running and after a few minutes, Citation Finder will present you with a list of citation opportunities that competitors have. At this point, you also have the ability to add additional competitors. Once the list of competitors is set, you can review citations the business you added already has, you can review opportunities in a single list, and finally, you can review opportunities in comparison to the full list of competitors. In particular, we’re big fans of the ability to export these findings as a CSV.
Plus, WhiteSpark also provides the option to pay them to set up the citations to save you time.
11. BrightLocal
BrightLocal is yet another citation building tool that is similar to WhiteSpark. In our experience, these tools will uncover different citation opportunities so using both can ensure you get the most exposure. Plus, BrightLocal has the same option to pay them to create the citations for you.
12. SEO Quake
SEO Quake is an all-in-one SEO toolbox that comes in the form of a browser plugin. Essentially, it’s a very handy quick reference tool for evaluating both your own site as well as the competition. Quick and easy SEO metrics for individual pages or a full SEO Audit function which instantly evaluates the quality of a site’s on-page and off-page SEO.
13. ImportXML
OK, this one isn’t exactly a tool, it’s a formula that is available in Google Spreadsheets. If you’re comfortable with spreadsheets, but you’re not familiar with ImportXML, then you’re going to love this!
Although it can be used to pull any type of data into a Google sheet, from sources as diverse as XML, HTML, CSV, TSV, and RSS feeds, it is particularly useful for businesses trying to organize SEO webpage data. For example, you can pull the current title tag, meta description, and even headers of a webpage into a single sheet, so you can review and document edits.
Conclusion
Let us know your thoughts in the comment section below.
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