Seo is a very important part of the online marketing world. It helps you to get your website ranked higher in the search engine results pages (SERPs) and helps to increase your website traffic, which is important for any business.
There are many tools available for seo but not all of them are useful. So today we will be discussing some free seo tools that you can use on your websites to improve their ranking on search engines.
These tools are easy to use and don’t require any technical knowledge, so anyone can use them easily.
Free Seo Tools For Websites
When creating content online, it’s important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site.
SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts.
Here’s a breakdown of 10 of the best free SEO tools and software.
Best free on-page optimization tools
Rank Math Plugin
Rank Math is a WordPress plugin that helps you optimize your website content. It lets you add meta titles, descriptions and structure your data more easily. Simply download and install this plugin to your WordPress website to begin using it.
Benefits
Rank Math gives your content an SEO score for each page. When you indicate what keyword you’re targeting, this plugin suggests ways to increase your ranking for that keyword. You can also identify and fix dead links on your site and redirect URLs to new pages.
Yoast SEO Plugin
The Yoast SEO plugin makes it easy to optimize your WordPress site and identify gaps in your content. If your site runs on WordPress, install and activate the Yoast plugin to begin.
Benefits
The Yoast plugin allows you to improve and modify your content in three ways: SEO, readability and social. With Yoast, you can set meta descriptions, titles, canonical URL, and label index/no-index pages and other backend settings on your site. This plugin will assign every post a readability score by measuring sentence and paragraph length and other criteria. And Yoast also has excellent features to help you improve the shareability of your posts on social media.
Best free keyword research tools
Google Trends
As the name suggests, Google Trends helps you track the popularity of topics and trends in your industry over time. Use this tool to identify current trends and use that information to craft a timely and relevant content marketing strategy.
Benefits
Google Trends gives you a clear picture of how specific trends change over time and how people’s searching patterns around it change. To use Google Trends, start by typing in a keyword. You’ll see the interest in that topic over time, which regions show the most interest, and other keywords people are searching for related to that query. This tool works best when combined with other keywords to show comparisons of trends over time.
Ahrefs Keyword Generator
Ahrefs’ Keyword Generator is a lite version of Ahrefs full tool and will show you the top 100 related keyword ideas when searching a keyword or phrase. To use this free tool, enter up to 100 keywords or phrases in the search bar. You’ll see a list of the top 100 keywords related to your search as well as their search volume from when the data for that keyword was last updated, and keyword difficulties for the first 10 keywords on the list.
Benefits
This tool gives users a taste of what Ahrefs’ full tool can do and is perfect for people who want to explore some industry keywords. In addition to the keywords, you can also see the top 50 questions related to that keyword.
Ubersuggest
Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool will give you a high-level overview of the keyword you’re searching for. It’s a great tool to use when looking for new ways to fill your social media or content calendar because the tool also shows you related long-tail keywords and suggests content ideas based on the keyword.
Benefits
When you do your keyword search, you’ll see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. The tool will also provide you the average number of backlinks that a site should have to rank for that keyword.
Best free SEO tools for analytics
Google Search Console
Google Search Console (GSC), previously known as Google Webmasters, helps you understand how Google crawls and indexes your site. To use the Google Search Console, create an account and add your website as a property within the account. Once you’ve added your domain, verify you’re the site owner before you can access all of its features.
Benefits
There are several features to highlight about Google Search Console, one of which is that it can help you diagnose technical errors on your website. It can also help you understand what keywords or content are ranking for your site.
Bing Webmaster Tools
An often overlooked tool, Bing Webmaster also has a full suite of analytics to help you analyze your website and search analytics. Create your free Bing Webmaster Tools account, add your website and verify your ownership of the site. Then create or upload your sitemaps. Once complete, you’re able to start optimizing your site and its content using Bing Webmaster Tools’ features and suggestions.
Benefits
Bing Webmaster Tools can provide useful keyword research, reporting, and can crawl your website to identify issues. It’s a good way to get a virtual second opinion on your site or find any new information that Google Search Console didn’t reveal.
Google Analytics
To know if your SEO efforts are working, you need to analyze your site’s findability to see where your traffic is coming from. You may notice a spike in traffic after making post optimizations, but that traffic could be coming from another source like social media. Google Analytics provides you with in-depth details about your website visitors, as well as real-time activity.
With an existing Google account, sign into Google Analytics and connect with your website. To get the most helpful SEO information, pair it with your Google Console account. When you link the two tools, you’ll be able to see the keywords people are using to find your site, identify your click-through-rates on those keywords and more.
Benefits
Google Analytics lets you see how people interact with your website. Using Google Analytics, you’ll be able to see how many people are visiting your site, where your traffic is coming from, how long people are spending on the page and so much more.
Best free tools for link building
Ahrefs Backlink Checker
Like their Keyword Research tool, Ahrefs Backlink Checker is a free version of their full tool that shows you the top 100 backlinks to any website you search. To use this tool, enter a URL into their search bar and you’ll see the site’s domain rating, the number of backlinks, and the number of referring domains.
Benefits
This free tool is great for some light backlink checking as well as analyzing your competitors. Even though you’re limited to viewing 100 links, it’s still a great place to start. You’ll see the total number of backlinks, links from referring domains, the site’s Domain Rating, and its URL rating.
SEM Rush
Similar to the other tools mentioned above, SEM Rush has a free version of their robust tool. Not just for link building, SEM Rush can provide help with keyword research, on-page SEO audits, content optimizations, rank tracking and much more. Create a free account and access these features.
Benefits
The SEM Rush’s Backlink Analysis and Link Building Tool provides you an in-depth look at your backlink profile. The free version limits you to 100 domains in the Link Building Tool but you’ll be able to identify your referring domains and backlinks overtime, including gains and losses, and your backlink authority score. The tool helps you identify areas to improve your link building efforts or where you can gain more visibility online.
Final thoughts on free SEO tools
While SEO is a crucial part of the content process, it works best when combined with other marketing strategies like content and social media marketing. You’ll get the most out of your optimizations when using both SEO and social monitoring software together. And these free SEO tools help you build a foundation to these strategies.
Throw in some social media keyword search tools and you’ll be able to cast an even broader net to learn more about what your audience wants. For more on how to marry your social media and SEO strategies, check our post on how SEO can inform social media marketing and vice versa.
free seo tools 2022
It’s great that you want to rank higher on Google and make more money.
And I am with you!
SEO is an essential part of any marketing strategy. And, if done correctly, SEO can be the difference between making $100 or $100.000 per year in revenue. But…
These days, there are so many free SEO tools on offer that even if we did spend money on them, it would be hard to decide which one is the best investment for our marketing strategy.
Luckily for you, in this post, I will share 15 free SEO tools that can help you 10X your organic traffic in 2022!
Whether your goal is to 10X your organic traffic in 2022 or just want to get started with SEO for the first time, these free SEO tools will help you reach your goals faster than ever before! So check them out below and start increasing your search engine ranking today!
What are SEO tools?
what are seo tools
SEO tools are basically software that helps you with the search engine optimization process. They collect data from your website and give you insights making it easier for you to improve it. Using these SEO tools correctly can help you rank higher in Google, Bing, Yahoo, and other search engines. SEO tools are all about improving your rankings by enhancing the quality of your content and optimizing the way search engines see your website. Over time, this will significantly impact your business as more people will start finding you online!
Do I need SEO tools?
Whatever your company’s size, I would highly advise using SEO tools.
Even if your goal is not to rank on Google but rather make more sales through an effective marketing strategy, it’s crucial that your content is easily discoverable online by potential customers.
Besides, On-page Search Engine Optimization (SEO) comes with a lot of other benefits for your website:
Higher Site Authority – As you enhance the overall quality of your content and optimize the way search engines see your website, Google will reward you with higher rankings in SERP (Search Engine Result Pages). This will lead to more people finding your site organically, resulting in a marked increase in traffic.
Better Website Design – Using the right SEO tools can help you optimize your website’s appearance so that it looks better on both desktop and mobile devices. This is important as people are increasingly using their mobiles to purchase products online.
More Traffic – As you rank higher in search engines, you are more likely to attract visitors. In fact, 77% of Internet users only click on the first two search results on Google. So, if you want to bring in new customers, it’s essential that your website is easily accessible!
And, you know what? You can gain all these benefits from using free SEO software and tools. But, which free SEO tools should you start with?
Finding the best free SEO tool to improve your company’s rankings can sometimes be a little overwhelming…
That’s why I have put together this list of 15 Free SEO Tools that will help you 10x your online presence in 2022. So let’s dive into them!
15 Free SEO Tools to Adopt in 2022
1- Google Keyword Planner
google keyword planner SEO tool
Google Keyword Planner is great for analyzing your search traffic and identifying new keyword opportunities.
Google is still the most dominant search engine globally, with 65% of all searches being made with Google. So, any SEO strategy worth its salt should be based on high-quality content targeted at relevant keywords. This will increase your chances of ranking higher in SERPs and help you optimize website conversion rates!
This tool is very handy whether you are looking to rank higher on Google, increase monthly site visitors or simply want to get started with SEO for the first time.
All you have to do is input the keyword you want to analyze, and Google Keyword Planner will give you a bunch of relevant data:
Estimated search volume for the given keyword
How competitive your chosen keyword is, and whether it’s possible to rank on Google for this term
The number of results from competing websites on specific SERPs allowing you to analyze how much traffic would come in if you ranked higher in Google!
Average cost-per-click (CPC) for your chosen keyword
What makes Google Keyword Planner even better is that it can help you find profitable long-tail keywords and more: just input a short keyword, define its “maximum monthly search,” and Google Keyword Planner will give you a bunch of longer phrases that are way easier to rank for – yet still relevant from a business point of view.
This is vital if you have limited resources and want to go after niche markets with high-quality content—definitely one of the most useful free SEO tools out there.
2- Google Analytics
Google Analytics SEO tool
Google Analytics is the most powerful free SEO tool available today. It offers almost all the data needed to identify how your potential customers navigate your website and where they go when they leave after reading one of your blog posts (or not).
The best part is that once you know what’s exactly going on with your content and website visitors, optimizing them becomes way easier!
Google Analytics allows you to track the following data:
How your potential customers found your website (keyword they used on Google, links from other sites, etc.)
What content on your site is the most popular with your visitors (e.g., which pages they spend the most time on or which blog posts are getting shared the most?)
Who your most loyal users are or how often they visit your website, and what type of content they are looking for
How your users behave on your site (e.g., how long they stay on each page and where they scroll to)
What makes it even better is that you get access to a special section called “Acquisition”. This allows you to track how many visitors come from which source. So, for example, using Acquisition, you can easily see what search engines send you the most traffic or how much traffic Facebook sends!
All in all, Google Analytics has some pretty impressive features for a free SEO tool.
3- Google Search Console
Google Search Console SEO tool
Google Search Console is a free SEO tool offered by Google to help you keep track of your site’s performance on their own search engine. It can also help you get rid of errors that may have an impact on your website’s ranking in SERPs.
You can use this tool, for example, to remove spam from your site or even block malicious users. This will not only improve the user experience of people who visit your site but also ensure higher rankings on Google!
Google Search Console has many valuable features, but perhaps the most important one is “Fetch as Google,” allowing you to see how Google sees and interprets specific pages on your website.
If one of your pages contains any errors or is blocked by Google Search Console (due to spam, for example), it will be automatically highlighted. With this feature, you can easily find and fix errors that may hurt your main keywords rankings!
Structured data (rich snippets) is one of the most critical things GSC can help you with. It highlights areas for improvement and allows you to test your actual data.
Furthermore, Google Search Console generates an HTML Improvements report, which shows issues such as inadequate meta descriptions and tags and non-indexable content.
This fantastic tool can also assist you in getting your site links to appear below the search results and is quite helpful for AMP optimization (Accelerated Mobile Pages).
Fully detailed Search Analytics reports, data on links to your site (with keywords), internal linking, international targeting, mobile usability, index status, content keywords, blocked resources, crawl stats and errors, robots.txt tester, sitemaps, security issues are just a few of the areas where Google Search Console can be most helpful.
4- Google PageSpeed Insights
Google PageSpeed Insights SEO tool
This free SEO tool allows you to analyze your website’s speed and its mobile-friendliness. PageSpeed Insights will show you how to make your site load faster and be able to access it from all devices, such as a smartphone or tablet.
It’ll also give you tips on how to improve your page’s performance. This free SEO tool will show you what scripts are slowing down your site and optimize their loading, which is a great way to reduce the load time and server hit!
One of my favorite features is “Lighthouse,” an inbuilt auditing platform that allows you to track your progress as you make changes to your website. It gives detailed information about any errors found on your pages, along with suggestions on how they can be fixed.
The latest version of Lighthouse even provides video tutorials for developers who want more advanced features!
Google PageSpeed Insights stands out from the rest due to its simplicity and versatility. It has everything you need to understand your website’s performance.
5- Keywords Everywhere
Keywords Everywhere SEO tool
Keywords Everywhere is a free SEO tool that helps you uncover the topics and keywords related to your content in Google Search Console, Amazon, YouTube, or Bing.
This great tool allows you to find synonyms for your main keywords and see how they resonate with users.
You can also filter out irrelevant data and focus on what’s the most important!
If you’re analyzing an article from another site, KWE will show precisely where it’s been shared across the web and displayed as different snippets of text.
Furthermore, if there are any issues with the title or meta description, the SEO tool reports this with a button click.
If you want to incorporate your keywords into titles and meta descriptions for Google, Amazon, or Bing, KWE will take care of that as well! So it’s absolutely necessary for any serious blogger to implement this free SEO tool.
6- WMS-Everywhere
WMS Everywhere SEO tool
WMS-Everywhere allows you to check your Google, Bing, or Yandex ranking on any keyword in one place.
I love the list View feature with its ability to filter out websites from any country and sort them by date. The Map feature is also incredibly useful – it shows where you rank geographically, including how your keywords are doing locally and globally. It’s an outstanding SEO tool that is really easy to use!
Furthermore, WMS-Everywhere has a toggle button for countries (which can be reordered), which helps you see how your website ranks in specific regions/cities of each country.
What is so great about this SEO tool is that it provides valuable information and rankings changes across all three search engines at once, so you don’t have to switch between them all the time!
It also allows me to see what happened in a specific period of time and quickly identify my website’s performance from month to month or week to week. The SEO tool is so user-friendly that you can check your rankings by simply going here, typing in one keyword, and hitting enter.
7- Screaming Frog SEO Spider
Screaming Frog SEO tool
If you want to perform a complete website audit, for free, nothing can beat this SEO tool. It will scan your entire site and give you great insights on how to improve your SEO strategy.
The free version of Screaming Frog SEO Spider does an incredible job at scanning your existing pages and providing feedback on any changes necessary.
It has a very simple, fast, and easy-to-use interface, so anyone who has ever used a standard search engine before will have no trouble using this one too!
If you want to check out what errors your website is making or if you have any duplicate content that should be removed – this is the perfect SEO tool for you. It’s one of the most powerful free SEO tools on the market, so make sure you give it a try!
No matter how big or small your website is, the free version of this SEO tool will provide invaluable information that will make all the difference!
8- SimilarWeb
SimilarWeb SEO tool
SimilarWeb will help you find out who links to your competitor’s website and where those links are placed. It also gives you a good idea of how much traffic each link sends to the target site, so you know which links are worth following up!
SimilarWeb has another helpful feature – Traffic Insights. It shows you how much traffic comes from various sources, including organic search, paid search, social media, or other channels to your competitor’s website.
This is one of my favorite free SEO tools since it allows me to see all my competitors’ websites on one screen and compare their performance in terms of visitors, revenue per visitor, and more!
I particularly like the Competitive Intelligence feature which provides interesting data about each website under competition analysis, such as traffic sources, keywords, and more. This SEO tool also allows me to see if any blogs or news sites link to my competitors’ websites.
Overall, this is a really powerful SEO tool that will help you analyze your competitor’s performance and get some new ideas for your own campaign!
9- SEO Minion
SEO Minion SEO tool
SEO Minion is a free SEO tool that can assist you in identifying alternative keywords that will increase traffic to your website. In addition, it automatically identifies long-tail keywords, allowing you to uncover hidden gems in your niche.
Moreover, it lets you see what websites are ranking first and track them over time.
It’s a very effective tool with unique capabilities that allow users to track rankings of various keywords.
Although it lacks some bells and whistles seen in other paid tools, this one is still very effective at what it does!
Furthermore, this free and easy-to-use SEO tool will help you find new ideas about optimizing titles and meta descriptions on each page, which is essential for search engine ranking purposes. The best part is that all its features come at no cost! It doesn’t matter what industry your business is in; every entrepreneur should try this SEO tool!
10- NitroPack
NitroPack SEO tool
NitroPack is a caching and optimization plugin that aims to increase the speed of your website.
The NitroPack plugin optimizes several elements of your WordPress website, resulting in a significant increase in your Google PageSpeed score. This is particularly important now, given Google’s recent announcements about Web Vitals and speed as a ranking factor.
The NitroPack caching plugin is a must-have for any blogger, digital marketer, or entrepreneur who wants their website to load faster and rank higher in search engines. This is one of the best WordPress plugins that are available today so make sure you give it a try!
11- Yoast SEO
Yoast SEO tool
So many bloggers start their blogs without any SEO knowledge – this leads to an inevitable drop in ranking, even if their content quality is top-notch! That’s why I recommend using tools like Yoast SEO whenever possible. Yoast SEO is an easy-to-use, free plugin that can provide you with actionable recommendations to help your blog rank higher on Google.
The tool offers several features, such as keyword research for better optimization and content analysis. It also helps you find broken links on your website which can be detrimental to the ranking process!
An additional advantage of Yoast SEO is that it allows you to compare how specific changes affect the search engine rankings over time – this provides invaluable insights into what might need tweaking or optimizing next time around!
12- Ahrefs Free Keyword Generator
Ahrefs SEO tool
Ahrefs’ keyword generator is a free tool that generates up to 150 keyword suggestions for each search query.
It provides search volume and KD (keyword difficulty) for each keyword in addition to keyword suggestions. Keyword Difficulty (KD) is an estimate of keyword ranking difficulty based on the Ahrefs algorithm. It is a number between 0 and 100 (lower number – easier to rank).
The Keyword Generator is beneficial since it allows you to search for keyword ideas on Google and Bing, Youtube, and Amazon. Furthermore, you may search not just in the United States, the UK, and other English-speaking markets but also in one of the 170+ countries listed in the dropdown menu.
13- Answer the Public
Answer the Public SEO tool
Answer the Public was one of the first SEO tools to hit the market, and it quickly stood out with its trendy, a little quirky interface, and a basic but fantastic concept.
This SEO tool uses the majority of Google and Bing autocomplete results to provide users with information on the motives behind each inquiry. Answer the Public separates these results into several lists that are presented in a visually unique and user-friendly way, based on the belief that they are the most underused sources for keyword research.
It sorts the results for you in alphabetical order and arranges them into questions, prepositions, comparisons, and related keywords. All of this is free to download for additional processing.
Answer the Public now has a premium edition that includes unlimited searches, report saving, high-resolution pictures, and other features.
If you’re working on a new project or launching a new website and need some fast keyword ideas, Answer the Public might be exactly what you need.
14- Ubersuggest
Ubersuggest SEO tool
Ubersuggest is a keyword research tool that pulls all the possible search queries for your topic based on Google suggestions.
This SEO tool can be helpful when you don’t want to reinvent the wheel with regards to coming up with keywords but need some new ideas or inspiration. It’s also useful if you’re looking for words and phrases related to your niche which are currently popular in terms of search volume.
True, it used to be entirely free, but after being bought by a digital marketing and SEO tycoon Neil Patel, it has introduced a slew of excellent SEO features that necessitated the creation of a premium plan.
In terms of the free edition, this tool assists you in generating keyword suggestions, but it doesn’t stop there.
Indeed, the free version allows you to track keywords (up to 20), receive weekly updates, add up to 20 locations, do three site audits each day, and generate ten keyword recommendations and ten content ideas.
The best thing about this tool is that it lets you see what your competitors are up to, thanks to competitive domain analysis.
You can get information on your competitors’ top keywords and sites and produce up to three reports each day. You’ll get practical tools for outranking your competitors, as well as new keyword suggestions based on what they’re doing.
15- Ardor Metadata Length Checker
Ardor Metadata Length Checker SEO tool
Metadata optimization affects not only your search engine exposure but also your website’s bounce rate, retention, and, to some extent, your brand reputation. Meta tags help people determine whether or not to click and enter your website, thus improving your meta titles and descriptions, which can boost your traffic significantly.
The problem is that metadata length requirements often vary, making it challenging to stay on top of them, especially when writing meta descriptions. Thankfully, there is a tool that can assist you with this.
The Ardor Metadata Length Checker not only counts the characters and spaces in your meta titles and descriptions to ensure that they stay within the recommended range (currently 100-160 for meta descriptions and 50-60 for meta titles), but it also offers a pixel count. It’s easy to see why this is such a helpful feature, given that Google measures metadata length in pixels.
This is a web-based tool that is entirely free. It also looks for internal linking recommendations and shows a SERP snippet preview in addition to meta title and meta description length.
Conclusion
We’ve provided a list of 15 free SEO tools that can help you 10X your organic traffic in 2022. These are all free tools, so give them a try and let us know what you think! Which tool on this list has helped you the most? Are there any others we should add to our list?
If you like this article, you can also check our 7 SEM tools to add to your marketing stack in 2022 article.
What are SEO tools?
SEO tools are basically software that helps you with the search engine optimization process.
SEO tools are all about improving your rankings by enhancing the quality of your content and optimizing the way search engines see your website. Over time, this will significantly impact your business as more people will start finding you online!
Does Google have an SEO tool?
Yes, it does! Here are 4 of those:
Google Keyword Planner
Google Analytics
Google Search Console
Google PageSpeed Insights
What is an example of SEO?
Here are some examples:
The SEO-friendly page is “well-written” and displays high-quality content. It also has a good load time, meaning it doesn’t take forever to load when you visit the page.
On-Page SEO refers to optimizing your web pages for search engines, i.e., improving the website’s structure and HTML code quality, adding alt tags to images, writing meta descriptions and titles, having keywords in the URL, etc.
Off-Page SEO refers to promoting your website to improve its visibility on search engine results pages (SERP). This can be achieved by building backlinks or getting people talking about your business online through article marketing. Off-Page SEO is just as important as On-Pagecrucial SEO.
Conclusion
Let us know your thoughts in the comment section below.
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