We know you’re busy. We also know that you want to be the best at what you do, and that means knowing what’s out there and being able to use it to your advantage.
That’s why we’ve decided to make a list of some of our favorite free SEO tools for your benefit.
These tools are free, but they’re not just for beginners—they’re for everyone who wants to be more effective at their job. Even if you’re an SEO pro, you might find something new here!
Free Small Seo Tools
If you follow our blog regularly, you should know why your business needs a b2b SEO agency, how to do keyword research successfully for your business by using small SEO tools. And how to drive traffic to your website.
However, there is more to learn. How do you know the current status of your website? How do you know if your blog or business website is doing great? How can you analyze how well your website’s online presence relates to best practices? How do you perform a regular health “checkup” for your website? What all these questions point to is “how to perform SEO analysis” on your website.
In this article, you will learn what SEO analysis is, how to perform SEO analysis for your website, benefits of SEO analysis for your business website or blog.
What is Small SEO Tools?
SEO analysis for a website is the process of evaluating, grading, or “analyzing” a website for its ability to appear on search engine result pages (SERPs). If you want your website to be relevant and come up on the first page on SERPs, then you shouldn’t take SEO analysis for granted as it is an essential of small SEO tools.
The criteria for search engine ranking have changed over the years. A while ago, tactics like keyword stuffing, tags, and using multiple microsites to drive traffic were used to rank on SERP. The criteria to rank are different now, and the algorithms will continue to change, hence, why you need a b2b SEO tools.
Small SEO Tools – Website Checker
Your website might have a beautiful well-designed layout, however, if you do not check your website’s SEO status, you just might not rank on Google. Performing an SEO analysis usually involves detailing both the structure and content components of your website for the factors that may affect its visibility.
A b2b SEO agency takes its time to fish out the issues relating to the health of a website by making use of small SEO tools which usually takes a couple of minutes depending on the size of the webpage.
This article has been structured to help you know how to perform an SEO analysis even as a new business owner. In performing an SEO analysis, there are some important factors to consider, including boosting your technical SEO.
Wondering how to boost your technical SEO? Let’s get into that quickly:
Small SEO Tools – Domain Authority Checker
In our previous article, we stated that Search Engine Optimization meaning works in three main ways: crawling, indexing, and ranking/serving, right? Technical SEO is a process of optimizing your website in a way that helps search engine spiders crawl and index your website contents, which results in high organic ranking. It involves fixing all technical issues relating to your sites such as speed, layout, domain name, navigation, user experience and interface etc.
Having the best content is not always enough. If your website has technical SEO issues; it will be a struggle to rank higher in SERPs. This is why you must take your time in resolving every technical issue and optimizing your website’s technical SEO.
Following the below practical steps to performing an SEO analysis will help you high rank on search engine result pages (SERPs).
- Identifying crawling errors with a crawl report: Google and other search engines crawl websites regularly to discover new or updated pages. Performing a site crawl on your website during SEO auditing will help you identify pages that cannot be crawled by search engines. This will also help you identify certain errors such as broken lines due to a URL change, often recognized as 404 errors or due to internal issues such as 500 errors. The small SEO tools that can help you identify errors include Screaming Frog and Netpeak Spider.
- Check HTTPS status codes: Search engine algorithms such as Google, Bing, Yandex, Yahoo etc. and of course your searchers and users are more comfortable with sites that are secured. The best way to secure your site is with https://URL. The “s” is the security tag. Insecure sites show up as http://URL.
- Use a Content Marketing Strategy: One of the best ways of performing an SEO analysis on your site is to ensure quality SEO content promotion. You may need to check for grammatical errors using small SEO tools such as Grammarly. Other tools that make your content top-notch include Pro-Writing Aids and Yoast Analytical Tool amongst others.
- Create and Optimize your XML Sitemap Status: Creating and optimizing a sitemap that lists your URL is the most basic way to direct spiders. A site map is a list of all the pages of a website within a domain. An XML sitemap is a text file with one URL per link. If your site is large, you need more than one site map.
Here are some ways to achieve this:
Step 1: Generate a server-side site map. You can use Bing Plugin, WordPress Plugin, or specialized ones like Google XML sitemap or Rank Math that has more options to create a sitemap.
Step 2: Submit your sitemap in Bing Webmaster Tools and Google Search Console.
Step 3: Do not forget to add sitemap locations to the robots.txt file.
Step 4: Break (silo) contents into different categories with each category page linking to the post in that category so Google crawlers can land on any post and visit the entire or most recent posts on the category page.
Step 5: Get rid of errors.
- Check Site Load Time/Speed: Sites that take a longer time to load can keep visitors away. Several things may be responsible for a site’s slow load time including:
- Page sizes
- Unoptimized images and sizes that take more than 75% of a site’s page.
- High code to text ratio
- No cache information
These small SEO tools will help you determine your site speed: Google’s Page Speed Insight (it analyzes the mobile speeds of your site), GTmetrix and Pingdom’s Website Speed Test (which gives you the performance grade for your site including the load time status).
- Responsive/Mobile-Friendly websites: Ensuring a mobile-friendly site is very important because more people access the web via mobile devices. There are free tools you can run your website through to check if it is mobile-friendly. They include Google’s Mobile-Friendly Test, GTMetrix, HubSpot’s Website Grade, Bing’s Mobile Friendliness Test Tool etc.
- Audit for Keywords: With several keyword research tools, you can search for keywords relating to your niche. Keyword tools such as KWFinder helps you find the Cost Per Click and Pay Per Click competition, search volume, and keyword difficulty for your suggested keyword.
- DNS Setting: Check your DNS setting to ensure that bots don’t get an error of any kind when they crawl your site. The free audit tool, Google Search Console, and Pingdom can help you with that. Logging in to Google Search Console, click the “Current Status” on your dashboard. A green checkmark indicates your DNS is good. For Pingdom, it either gives you a signal that your site is clear or points out the issues you need to fix.
- Improve your UX (User Experience): Yet another way of performing an SEO analysis on your website is improving your user’s experience. This covers your consistent brand colors, to the use of images and videos in your content. And to make vital information easily seen and accessible to your users such as a “call-to-action” button, gives it the assurance of a social proof or testimonial from people who have used your product or service. All of these are vital in giving your users a wonderful experience when they visit your site. If done well, you can be sure that they will visit again. This will not only increase your website traffic but also boost your page’s search engine performance.
- Meta Descriptions: They are short descriptions you can use in attracting visitors to your site. Taking advantage of a short and unique meta description is one of the best ways to rank high organically. One SEO tool you can use is the Screaming Frog SEO Spider. This tool under the “Meta Description Tab” can help you tell whether your meta descriptions are unique or duplicated.
Small SEO Tools – Alexa Ranking
The aim of creating an SEO analysis report for our client(s) is to guide us on what step to take in the SEO campaign project as well as educate them on the status of their website. This report for our client should include the SEO factors in the categories, how the factors relate to the website we are trying to rank, and the actions to be taken to resolve the issues.
Here is a guide to performing an SEO analysis report:
- Start by listing out all the SEO factors and fill in the issues relating to each client’s website.
- Gather data using SEO small tools: These tools are website audit checklists that automatically inspect websites, providing grades for the client’s website categories and overall performance. This helps you know the pages of your website that need to be worked on, actions on how to solve it and fill in your SEO analysis report.
- Filling an SEO Analysis Report: Usually, this report table has the space to enlist the factors. For example, Factor- “Multiple Title Tags”, the description of the issue- “Search engines use title tags to categorize pages, thus, every page should have a unique title page to avoid confusing Google crawlers”; and the action to be taken- “Delete multiple tags”.
Small SEO Tools – Alternatives: Here are some top alternatives of Smallseotools that you can use free and Paid, Prepostseo.com, Softo.org, and Paraphraser.io.
Conclusion
At Deyo Digital, a b2b SEO agency, we can help you with a number of small SEO tools in inspecting your website and implementing on the recommended actions. With the rapid changes in Google algorithms, we recommend you perform a regular monthly and a full SEO audit at interval especially after a major change on your site.
best free seo keyword tools
Without keyword research tools, finding the right terms to incorporate into your blog or online store content to help it rank on search engine results pages (SERPs) would be like throwing darts in a dark room. Every once in a while, you would hit the target, but many darts would land on the floor.
Keyword research tools facilitate your SEO planning in multiple ways. They can help you generate keyword ideas, reveal how many people actively use a search term, identify trends, and show you how much competition you face to rank for a specific phrase.
Free keyword research tools
There are a surprising number of fantastic free tools you can use to gather vital information for marketing and SEO. Here are 12 free keyword research tools that are easy to use and full of valuable data.
Some are powerful keyword generators for Google and other search engines. Others provide targeted data for e-commerce websites like eBay, Etsy, and Amazon. The most comprehensive of these tools include essential SEO data like the monthly search volume and intensity of competition for your target terms.
Below are descriptions of what you can accomplish with each free keyword research tool, as well as their benefits and drawbacks. The tools covered are:
Keyword Surfer
AnswerThePublic
Keyword Sheeter
Keyworddit
QuestionDB
Ahrefs Keyword Generator
SEMrush Keyword Magic Tool
Ubersuggest
Moz Keyword Explorer
Soovle
Keyword Tool Dominator
Google Trends
Keyword generators for blog topic ideas
Keyword generators help you home in on what your potential customers want to know. They scrape search engines and question-and-answer databases to reveal new blog topics and keyword ideas.
Keyword Surfer
Keyword Surfer is a newer tool that plugs right into the Chrome web browser. When it’s on, results automatically display on the right side of your results page each time you enter a search term.
The data delivered by Keyword Surfer includes:
Keyword ideas with their volume
Cost per click (CPC) for each search term
Pages that rank for the term you entered
Traffic to pages ranked 1 through 10 for that term
It’s a highly efficient keyword research tool and delivers results as you use your web browser. As a new tool, there may be some kinks to work out. Data delivered by the plugin can sometimes differ from data supplied by other Google search tools. However, it’s a fast and easy way to get content ideas.
AnswerThePublic
AnswerThePublic is a great place to see raw search insights. After you enter your search term(s), it displays the questions people are asking related to that topic. The results are shown in a graphic display with all the who, what, where, when, why and other questions users ask.
It’s a powerful way to generate keyword ideas and see what your potential customers actually want to know. You can download the data as a graph or a list.
There is one con for this tool: With a limit of 3 free searches a day, you have to be thoughtful about each phrase you search.
Keyword Sheeter
Keyword Sheeter pulls autocomplete results from Google. It delivers real-time data on what people are typing into the search engine.
If you want to generate a long list of keyword ideas fast, Keyword Sheeter is an excellent choice. It pulls about 1,000 ideas per minute, and exporting your list is free.
It’s a simple and powerful resource to identify ideas for blog topics. However, the free features of Keyword Sheeter do not include search volume or data on how competitive it is to rank for a phrase.
Keyworddit
Keyworddit mines Reddit for keywords. To use it, enter a specific subreddit with at least 10,000 subscribers and specify a timeframe. The tool searches through the titles and comments to extract up to 500 keywords with search volumes.
Due to the variety of answers within each subreddit, the relevance of the results may vary. There is an option to specify high relevance, which slows down the tool somewhat.
Keyworddit is not designed to replace other keyword research tools, but it can be an interesting complement to your existing strategy. Reddit is a popular site where people with specific interests take deep dives into a topic. It may reveal keyword phrases and blog topics you wouldn’t find using other search tools.
QuestionDB
QuestionDB is an excellent blog topic idea generator. It pulls from several question-and-answer websites, including Reddit and Quora, to give you questions people are actively asking related to your keywords .
The free version of the tool allows unlimited searches without registering for an account. You can download your results with a single click.
You have the option to display the source link for each question. This allows you to review additional details about how people are framing their questions. You can also review the answers. QuestionDB also displays related topics mentioned in the questions.
The free account limits you to 50 results per query.
Freemium keyword research tools for SEO analysis
A few of the premium paid websites offer free tools for limited use. You get the same outstanding services provided by the premium services for a limited number of searches or fewer features. Even so, they are comprehensive free keyword research tools.
Ahrefs Keyword Generator
Ahrefs Keyword Generator is one of the free tools offered by Ahrefs, which is a popular paid service. Enter any target keyword or phrase, and it will pull the top 100 keyword ideas from its database of over 8 billion keywords from more than 170 countries.
For each keyword phrase, the Keyword Generator displays:
Search volume
Keyword difficulty from 1 to 100
How recently this result was updated
A list of questions related to your search term
You can use this keyword research tool to identify long-tail keywords, target less competitive phrases, and isolate your search using geographic location or search engine.
It allows you to export your data by downloading your list of results. In addition to the Keyword Generator that pulls from Google, Ahrefs also has free Bing, YouTube, and Amazon tools.
While some freemium services include the SERP results inside the keyword search tool, Ahrefs provides their free SERP service on a separate page.
Ahrefs Keyword Generator is an efficient and valuable free tool that allows you to do unlimited searches without creating an account. However, unlike other tools, it does not allow you to download your results. And, because you don’t create an account with the free service, you have to prove you’re not a robot with every new search.
SEMrush Keyword Magic Tool
Semrush Keyword Magic Tool is one of several free tools offered by SEO giant Semrush. To access their free tools, create an account and select Skip Trial. You can always sign up for the paid service down the road if you’d like.
The Keyword Magic Tool gives you access to more than 20 billion keywords from over 120 geographical databases.
Free reports include:
Monthly search volume
Competitive density (competition among paid advertisers)
Keyword difficulty (how difficult it would be to rank in Google’s top 20)
The Keyword Magic Tool also has some helpful sorting and organizing features. It allows you to sort keywords into topic-specific subgroups, apply smart filters to narrow or expand your search, and quickly export your findings. You can see related keywords by topic and semantically related keywords or by keywords with similar phrasing.
The free account limits you to 10 searches a day across all the complementary tools provided by Semrush.
Ubersuggest
Ubersuggest provides a wealth of information with its free version. When you enter a search term, it displays the search volume, SEO difficulty, paid difficulty, and CPC.
Immediately beneath that display, it identifies the number of backlinks you would need to rank on the first page of Google for that keyword phrase.
As you scroll down, you can view lists of keyword ideas and page content ideas.
The list of page content ideas displays related blog titles. At a glance, you can see how many people click on and share each article. You can export most of your data reports to CSV to save and sort. Ubersuggest provides a free Chrome extension to see data right on the SERP easily.
The free version limits your use to a single website and 3 keyword searches per day.
Moz Keyword Explorer
Moz Keyword Explorer is an attractive and well-laid-out keyword research tool. You can see monthly volume, organic difficulty, organic click-through rate (CTR), and a priority score for each search term.
The organic CTR displays how many people who use the term follow through and click on one of the results. The priority score aggregates the difficulty, opportunity, and volume to show you in a simple score how likely you are to rank for that keyword phrase.
Keyword Explorer delivers a long list of keyword suggestions for each term, with monthly search volume and relevancy.
The SERP analysis, also included with the free search results, gives you 10 specific pages that rank for your target keyword. You can see their title, URL, page authority, domain authority, number of backlinks to the page, and the number of backlinks to the root domain. It’s easy to download results into a spreadsheet.
Moz provides an excellent service. The downside is the free account limits you to 10 queries a month.
Keyword research tools for e-commerce, online sellers, and multichannel marketers
Most keyword tools focus on Google and other search engines. However, platforms like YouTube, Amazon, eBay, and Etsy have their own algorithms.
For e-commerce stores or sellers whose goals reach beyond ranking on Google and other search engines, tools like Keyword Tool Dominator and Soovle help you target the platforms you are using.
Soovle
Soovle is great for e-commerce websites or marketers using multiple channels. It helps you find popular keywords across several megasites, including Amazon, Wikipedia, YouTube, and eBay.
Soovle works as a keyword research tool and a keyword generator. As you type in your target terms, it autogenerates phrases to help you expand your ideas.
Soovle includes unlimited searches for free. On the downside, it is limited to an idea generator and does not include metrics like keyword difficulty or search volume.
Keyword Tool Dominator
Keyword Tool Dominator helps you identify search trends as they happen. It brings you the autocomplete databases from Google, YouTube, Amazon, Walmart, Bing, Etsy, and eBay to uncover up-to-date keywords and search terms.
It’s an outstanding resource for sellers and multichannel marketers who want to rank on more than Google or the other search engines.
The downside of this fast and easy-to-use tool is the free version limits you to 2 searches a day. For more queries, you’ll need to pay for a plan.
Keyword usage over time
Sometimes you want to know if a topic is an established trend or just a fad. In that case, Google Trends is a powerful and unique tool.
Google Trends
Google Trends is a free tool that delivers graphs and data on specific search terms used on Google and YouTube.
When you enter a search phrase on the homepage, it will deliver a list from Google by default. On the results page, you can change your options to see results from YouTube instead. It also offers trends from Google Shopping, Images, and News.
Google Trends is a valuable tool for:
Identifying what’s currently trending
Isolating popular topics or subtopics within an industry or related to a theme
Discovering local search trends
Finding related keywords that are growing in popularity
Graphing the public interest in a topic over a range of time
Seeing where a topic is most popular
Google Trends helps you identify keywords that are rising in popularity and avoid terms that are losing momentum. It does not provide data on monthly search volume or how much competition there is for each keyword phrase.
Paid tools
Free keyword research tools aren’t your only option. If your business is booming or you want to go down a new avenue, you can always invest in paid tools. Tools that require payment or a subscription to access do everything that the free tools above can do, but may also:
Provide more keyword data
Enable you to do more keyword research
Feature location-based SEO tools
Have rank trackers so you can see how well your website is ranking on SERP pages for certain keywords
Have more user-friendly interfaces
Have an all-in-one suite where you can conduct all your keyword research
If you are looking to branch into pay-per-click marketing, these tools may also offer additional insights into search engine marketing. (One free tool for paid marketing is Google Keyword Planner, which supplies data around Google’s biddable keywords.)
Planning with data
Whether you are promoting a blog or building an e-commerce website, each page you create takes time, energy, and expertise. When you use the best keyword research tools for your business, you ensure your efforts produce results.
Don’t throw darts in the dark and hope they find their target. All the data you need to make solid content planning decisions is available in these 12 free keyword research tools.
Conclusion
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