Social media is a powerful tool for marketers. It’s a great way to connect with customers, build brand awareness, and increase sales.
But it can be hard to know where to start—especially if you’re new to marketing or have limited time. That’s why we’ve put together this list of free social media tools for marketers.
These tools will help you save time on social media by doing things like scheduling posts or creating targeted lists of people who might be interested in your product or service. They’ll also help you make the most of your presence by helping you analyze the performance of your posts and track user engagement metrics so that you can learn more about your audience and what they want from their favorite brands.
Free Social Media Tools For Marketers
In less than 10 years, social media has become an essential part of our lives. The platforms you started sharing your clubbing photos on have since been taken over by baby pics and your mum.
Great social media doesn’t just happen overnight. It’s not just a sprinkle of mentions and a pinch of evergreen content. There’s no magical social media recipe, sadly. Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy. To deliver on your strategic vision you need to be up-to-date with the latest trends, practices, and tools.
Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact.
If you really want to get your social channels in shape in 2021, you should seriously consider adding the following tools to your marketing toolkit.
- Biteable
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
- Buffer
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
Upload custom photos and videos (or use ones pulled from the article you shared).
Access complex analytics to track your content’s performance.
Create a posting schedule so your content gets spread out throughout the day.
Reply to posts from inside Buffer.
Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
- Buzzsumo
Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.
Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.
Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.
One of the most powerful research tools on the market, the functionality includes:
Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
Find influencers related to particular topics.
Get alerts based on keywords, brand name, links, author name, or domain.
Track competitors and do an analysis based on their content.
Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.
- Missinglttr
Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.
Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.
This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.
With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.
- MeetEdgar
So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.
A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.
Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.
MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.
By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.
MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.
- Hootsuite
In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.
One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.
Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.
Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.
You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.
- Mention
Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.
Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.
- Sumo
Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares. - IFTTT
IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.
Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.
These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises and enhances individual productivity.
- Zapier
Zapier is another tool that encourages automation and does share some similarities with IFTTT. One writer summarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.
If you’re looking for some neat automation ideas, to get you started the Zapier team have a list of suggestions about how you can use Zapier to better manage your social media accounts.
- AdEspresso
Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.
A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.
You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.
Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.
And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.
If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.
- Bitly
Bitly is the Rick Moranis of the URL world – honey, I shrunk the URL. Bitly is a link shortener, taking lengthy URLs and shrinking them into much smaller ones.
Often, the original links can be impossible to remember and tricky to share, while short URLs look better and are easier to remember.
How many leads did you drive? How many sales did you convert? Traffic? Every marketer wants to hit the mark and to be able to prove it. You want to make sure you’re using the right campaign tracking tools to capture the list of critical metrics.
Who clicked on what, when, and where – Bitly will tell you. More than just a pretty face, Bitly is a powerful online marketing tool used to track clicks, view site referrals, and pinpoint geographical locations with the most clicks. In fact, it’s proven so handy that Google has built it into their Google Campaign URL Builder to shorten links and track campaign performance.
- Rebrandly
Rebrandly is the most advanced link shortener for creating branded links and custom short URLs. Behind every piece of valuable information you share online, there’s a link. Every one of those links is an asset to your company. With Rebrandly you are able to put your brand on your links.
Let’s take a look at some of the benefits of using Rebrandly:
Branded links can drive a 39% higher click-through rate.
Enhanced brand awareness and visibility.
Increased link trust.
This is how the insights of your branded link will look like within Rebrandly and some examples of things you can do with the tool.
Some of the more interesting features that Rebrandly offer marketers include:
UTM builder
Editable destination URL
QR codes
Traffic routing
Link retargeting
50+ app integrations
API
- Sprout Social
As you’d expect in the ever-changing digital landscape, 2018 saw a lot of change and growth, with a huge shift from traditional content to video, and that’s only going to get bigger this year.
Thankfully, the days of scheduling a social media campaign across each platform are over. All-in-one social media management tool Sprout Social provides engagement, publishing, analytics, and team collaboration tools.
You can improve engagement by making it easier to start, join, and monitor social conversations. You can improve client relationships with speedy response times and you‘ll stick to your social marketing plans by using a range of optimisation tools.
You can connect and engage with customers and fans quickly and easily, staying on top of trends and keeping an eye on competitors. You can track internal data, including reply time, the total number of replies, and sentiment.
And if you want to grow your knowledge, Sprout offers additional resources and support through conferences and webinars.
- AddThis
The point of creating content is for people to see it! AddThis is widely known for their social share buttons and makes it easy for your readers to share your content to their favorite social media channels. The best part? It’s free.
You can connect to 200+ global social networks, including Facebook, Instagram, Pinterest, WhatsApp, WeChat, Kakao, and more. The tools are completely customizable so you can select the type and match the colors to your branding.
The Smart Sorting feature also automatically displaying readers’ most recent and frequently used social media channels first. This can boost sharing up to 20%!
- ShareThis
When you want to get your content in front of a larger audience and make it easy for your readers to share it on their favorite social media sites with social sharing buttons, you should also consider ShareThis. They’re easy to install in just minutes, and when installed, it takes just a single click for visitors to share your content with all the popular social media networks.
Choose the type of buttons you want to use, easily customize the design so they perfectly complement your site, and then add the code to your website. It’s that simple! Prefer to design your own? You can even create your own fully customized buttons from scratch.
With ShareThis, you can install share buttons from 40 of the most widely used social channels, including the usual suspects like Facebook, LinkedIn, Twitter, Pinterest, and WhatsApp, along with popular channels like Pocket, Evernote, Instapaper, HackerNews, and many more. With seamless WordPress integration, they’re a fast, easy, and totally free way to scale your website traffic.
- Design Wizard
Design Wizard is another tool that’s good for making visual content, with a reasonably simple and intuitive interface.
Like Biteable, it has a host of features available with the free plan and some good premium content if you can spare a couple of dollars to upgrade.
With over 10,000 free design templates pre-optimized for platforms like Instagram and Facebook, and over 1.2 million stock images, Design Wizard is great for lazy marketers who want most of the work to already be done.
- Social Status
Social Status is a dedicated social media analytics and reporting tool that provides multi-channel dashboards and helps automate your social media reports.
While the social channels themselves provide some analytics, Social Status goes much more in-depth and provides full-funnel metrics for all the main social media channels including Facebook, Instagram, YouTube, Twitter, and LinkedIn.
You can access live dashboards and see individual metric performance for all your paid and organic content, including audience demographics breakdowns, competitor analysis, full ad campaign performance metrics, and the ability to track your influencer marketing campaigns.
Social Status can export your reports to CSV, PDF, PowerPoint, and Google Slides formats and reports can be completely customized and white-labeled.
- Postoplan
A proper schedule is vital for successful social media marketing. When you upload your posts at the right time, it positively impacts engagement and keeps your community interested. In some cases, a post made at the right time can even go viral.
If you run several social media accounts, use Postoplan to create content plans and schedule posts. And, if you feel like you’re running out of content ideas, just turn on post suggestions – Postoplan generates fresh social media post inspiration every day.
There are a few other awesome Postoplan features you will definitely enjoy:
Integration with Facebook, Twitter, Instagram, LinkedIn, Google My Business, and WordPress. Integration with messengers, including WhatsApp, Telegram, and Slack. An unlimited number of accounts, users, and projects with the free trial. Bulk scheduling. Communication with followers via Social Inbox.
Bonus: Some platform-specific tools
If you’re a heavy Twitter user, FollowerWonk can give you an in-depth look into your analytics. The tool is part of the Moz toolkit, so if you use Moz for analytics reports, this is definitely worth having a look at.
If you’re a heavy Pinterest user, check out Tailwind and Buffer’s new Pinterest scheduling feature.
For Facebook users, Facebook Audience Insights is a must if you want to understand your clients and community better, and create irresistible social media marketing campaigns.
Your toolkit is a personal (and living) thing
There are a lot of great tools out there, with new ones popping up all the time.
The key is to find tools that support your marketing efforts, and invest the time in getting to know them. Don’t be afraid to add new tools to your kit, but don’t discard the old ones just because something fresh and shiny has turned up.
best social media marketing tools
With the world being so fast and hip-happening, social media takes a toll on everybody, and so humans have started to opt for social media marketing tools to ease their lives! Businesses have started to take their product online because they know their potential buyer has changed their buying medium.
Table of Content: Social Media Marketing Tools
What Are Social Media Marketing Tools
How to Use Social Media Marketing Tools for Better Marketing Strategies
Why Should I Use an SMM Tool
Some Pointers of Getting Your Social Media Posts to Be Automated With an SMM Tool!
31 Best Social Media Marketing Tools for Small Businesses
Social Champ
Buffer
Hootsuite
Social Status
eClincher
SocialPilot
SociAlert
CoSchedule
Sprout Social
Sendible
Tailwind
Post Planner
MeetEdgar
PromoRepublic
Friends+me
Postfity
Loomly
SocialOomph
Agorapulse
Falcon.io
Zoho Social
Swello
Social Insider
Radaar
Metricool
Postpickr
SmarterQueue
Juphy
SocialElephants
OkToPost
VistaCreate
3 Social Media Marketing Tools Myths
Top 6 Pain Points That Managers Face When Not Using Social Media Marketing Tools
Wrapping Up!
Frequently Asked Questions
What Are Social Media Marketing Tools?
The world has become a global village, which is because communication has become a lot stronger than it used to be. There are so many mediums to communicate with the world now, and many keep evolving; it is hard to put a number to them.
The top ones are prominent and are relatable too. And since everybody uses the internet, marketers and brands have started to focus on online markets.
With that in mind, and because there are several platforms on social media to post on, social media manager app like Social Champ has been introduced to make your work easier and let you take a break. These social media scheduling tools makes your life a lot easier by taking care of regular tasks.
The social media platforms are new homes to conducting business, creating consumer bases, and advertising products.
Social media marketing apps help in scheduling your posts on different mediums. Not just that, they help you analyze where you can get the best traffic from. And which post got the best response from the audience.
They make your work effortless, effective, and productive because social media automation tools can effectively run campaigns by themselves.
Uses of Social Media Marketing Tools
Multiple accounts: You can manage multiple social media accounts from one central platform.
Team collaborations feature: You can add multiple team members to work with the duplicate accounts.
Analytics: You can get detailed analytics reports on your social media activity.
Monitoring: You can monitor keywords, other accounts, hashtags, etc. Anything related to your industry.
Scheduling: You can schedule posts for when you can’t go online.
How to Use Social Media Marketing Tools for Better Marketing Strategies?
Social media marketing is all about being true to your brand and showing your audience what your brand is actually about and how it connects to your followers and how your audience will benefit.
Not having a social media marketing strategy in 2022 is very oblivious. For growth and lead generation, you have to optimize your digital marketing strategy for better success. A brand needs a strategy to play in the online world to go with the flow of marketing.
The previous year was, of course, full of changes, algorithm-wise.
But if you still haven’t planned a strategy yet, you need to level up your SMM game with the best social media marketing tools that are part of the larger digital marketing tools landscape.
Here’s all you need to learn;
Set Goals
You need to set the number of things you need to accomplish with the branding of your product online. And you should pan out what social media will do to your product.
Is it brand awareness? Or is it a higher number of sales? Is it creating a loyal fan base? Or improving your ROI?
These are the things you need to think about beforehand, so all your campaigns are directed towards that goal.
Audience
One can simply not assume what kind of audience they would have!
You need an in-depth study of your audience.
What age group they belong from, what time they are the most active at, what location hits your targetted audience, how many of them can pay for your product, etc.
This is the information you need to know before you start any kind of campaign online.
Metrics
Data needs to be recorded, and it has been the case for a long, long time. This is done, so every kind of engagement is documented, and the top campaign out of them is chosen. The one that could help promote the product better.
You need to record the number of clicks, your reach, your hashtags and engagement, organic likes, or paid shares.
Competitors
You need to keep a lookout for what your competitors are doing. This doesn’t mean that you copy them, NOT AT ALL!
You need to analyze how they interact with their audience. This will help you adapt the kind of strategies they use, which might come in handy for you!
Content
When you create content that follows all the social media norms and is engaging enough, it will attract the audience.
Whether it be textual or visual, try to follow a theme with all the content, so consistency exists throughout the platforms.
Why Should I Use an SMM Tool?
Businesses also want to be in the internet game because their audience wants convenience and ease to see irrelevant things. Brands have several online presences now; if not, they know they are missing out on opportunities!
Businesses and brands have their competition online, so they need to be present. Or they won’t know what their competitors are doing and lack in their marketing game. Hence, automation and social media manager apps!
Here are some of the major reasons why to use social media marketing tools;
Impressions
Post reach is the number of unique clients who saw your post. How far is your product spreading crosswise over social? Is it really achieving the client’s feeds? Notwithstanding consistently changing natural calculations, the following reach is seemingly more significant than any other time in recent memory.
Clicks
This is the number of clicks on your content and product, organization name, or logo. Connection clicks are basic if you are seeing how clients travel through your showcasing pipe. Following clicks per campaign is fundamental to comprehend what drives interest or urges individuals to purchase.
Commitment
The complete number of social connections separated by the number of impressions. For commitment, it’s tied in with seeing who collaborated or interacted, and on the off chance that it was a decent proportion out of your complete reach. This reveals insight into how well your group of audience sees you and their ability to cooperate.
Some Pointers to Automate Your Social Media Posts With an SMM Tool!
If you’re an independent venture advertiser, you may think social media marketing tools are just for experts. They’re most certainly not.
Social media marketing tools are overly successful for any size business in any field.
You realize you should be dynamic on social to interface with your gathering of people. However, to peddle what you sell to share a portion of your human-ness, how you think, what exhortation you bring to the automated social media content with the help of social media marketing tools.
The test is staying aware of the pace of social, so you share the correct substance reliably, on the right stages, at the ideal time.
That is the place social media marketing software can help, and the favorable circumstances are critical.
Pre-plan your social media posts
Guarantee that you are posting reliably, week over week, month over month
Influence more established presents so don’t have on be so dependent on continually making new substance
More command over the sort of substance you share
Post substance to various stages
Automate monotonous social distributing errands
Deal with the majority of your social media accounts in a single spot
Track your outcomes.
An excellent social stream is a balance of three Cs:
Creation: Self-promotional automated social media posts can be set up using this kind of automation
Curation: Advice and industry news created by friends and influencers.
Conversation: Hello! Thank you! Questions? Talking to people.
Best Social Media Management Tools
31 Best Social Media Marketing Tools for Small Businesses!
You’ll discover enormous players and little players here of the social media marketing tools, with an assortment of fortes and capacities, so there’s something for everybody.
Social Champ
Buffer
Hootsuite
eClincher
SocialPilot
SociAlert
CoSchedule
Sprout Social
Sendible
Tailwind
Post Planner
MeetEdgar
PromoRepublic
Friends+me
Postfity
Loomly
SocialOomph
Agorapulse
Falcon.io
Zoho Social
Swello
SocialInsider
SocialStatus
Radaar
Metricool
Postpickr
SmarterQueue
Juphy
SocialElephants
OkToPost
VistaCreate
The portrayals of the best social media marketing tools are short, just to give you a general thought of each tool’s essential qualities.
Social Champ
Social Champ
Social Champ is a social media scheduling and management tool that helps you spread your content on all social media platforms at once. The tool claims to “help users and brands to increase their audience reach by 75%.” This tool has multiple social media automation features and multiple integrations to help you.
If you are a beginner or a business with automation tools and want an easy-to-understand user interface to promote your content, then Social Champ is the right choice for you. One of the best parts of Social Champ is its responsive customer support. It also allows you to repeat your content on Facebook and Twitter.
What Key Features Do They Offer?
Bulk Upload feature from a CSV file. – Scheduling months of content in a single click.
Auto-post content via RSS feed.
Repeat on Twitter & Facebook.
Recycle your content by creating collections of posts and using them in upcoming campaigns.
Social media content calendar lets you plan posts for weeks.
Content Suggestion – Find excellent quality and productive stories to share.
Link Shortening & Tracking – Links get auto-shortened and tracked using UTM codes.
Analytics – Track clicks, likes, retweets, favorites and export them in a CSV file too.
Team Collaboration Feature – Share your profiles with team members without sharing passwords.
Chrome Extension – to share content directly from any website.
Pricing
Starting from $26/month on a professional plan with 12 social accounts.
Buffer
Buffer
Many marketers have used Buffer for years. It allows you to quickly put your posts in the queue to schedule them on different platforms. Buffer has divided its product into three categories. Publish, Reply, Analyze. You can choose which plan suits you better according to your marketing needs.
Buffer has recently introduced a new feature that allows you to include the first comment with your scheduled Instagram posts. Most of the advanced features that third-party tools integrate buffer offers.
Pricing
Starting from $6/month per social channel and unlimited posts. You can add on another channel for the same amount and so on!
Hootsuite
Hootsuite
Hootsuite allows businesses to track their clients and understand their customer’s sentiment and engagement towards their brand. It’s crucial to break down any preconceived notions that the client may have regarding their brand. Hootsuite does a good job of providing a lot of feature functionality in a clean and relatively easy-to-learn user interface.
While it can get pricey if you exceed specific quotas, it’s still well worth looking for small business digital marketers.
Pricing
Starting from $19/month on the basic plan with 1 user and 10 social profiles, and unlimited scheduling.
Social Status
Social Status
This SMM tool helps automate social media reporting by carrying out a detailed analysis of your profiles. Social Status provides four levels of analytics; profile, ads, competitor, and influencer, and generates customized reports for all four levels. The tool supports Facebook, Instagram, YouTube, and Twitter.
Pricing
Starting from $29 per month for 10 social media profiles.
eClincher
eclincher
Another tool for publishing content is eClincher. It helps you with publishing, engagement, listening, and analytics. eClincher claims to be “perfect for businesses, brands, and agencies.” eClincher supports Facebook, LinkedIn, Instagram, Pinterest, and YouTube. The process of scheduling is simple. All you have to do is pick your accounts and enter your posts.
It also gives the option to repeat the content over the selected intervals. But many advanced features are only available in premium or agency plans. The UI design needs a little improvement, though!
Pricing
Starting from $59/month on the basic plan with 10 profiles and 1 user.
SocialPilot
SocialPilot
SocialPilot manages social media, schedules social media posts, improves engagement, and analyzes results. Socialpilot also supports bulk posting on different social channels. The template for bulk scheduling might sound a little problematic if you don’t have any prior experience in bulk scheduling. SocialPilot offers comprehensive analytics concerning different platforms.
The only limit is the absence of social listening and not supporting video posts in bulk uploading.
Pricing
Starting from $30/month on a professional plan with 25 social media accounts.
SociAlert
Social Alert
SocialAlert is a tracking tool that helps you to track your hashtags, keywords, and social accounts. If you want to avoid all the social noise and focus on the performance of your keywords and hashtags, Social Alert is the right tool for you. Hashtag tracking can help startups to grow their digital presence and tap into more customers.
You can use this tool to expand your post reach on social media by using relevant industry-related keywords. The tool generates a report with the number of posts, impressions, users, reach, and top mentions, which will help you make your next marketing campaign a success.
Pricing
Starting from $9.95/month on a starter plan with 2 account and hashtag trackers.
CoSchedule
Coschedule
Coschedule is an affordable and straightforward to use scheduling tool which will save your time and extra efforts. Instead of dedicating time to post every single day, you can schedule all your content for weeks, months, or years at once. Perfect for someone who has never used an automation tool before.
Coschedule’s watermarking, bulk uploading, and collaborative features make strengthening any blog and events more manageable. It helps to minimize workload while maximizing user engagement. But Coschedule’s chrome extension and mobile app have limited access to its overall features.
Pricing
Starting from $14.99/month on a personal plan with 1 user.
Sprout Social
Sprout Social
Sprout Social is a social media software used for management and helps you find solutions to your social media problems and strengthens connections with your brand’s audience. It enables you to manage and control social posts across multiple platforms, networks, and campaigns, all in one place.
It is a perfect solution to drive the businesses’ strategic decision-making with your social data and analytics insights. Even though Sprout Social is an all-in-one automation tool, but it might be a little expensive if your startup is on a limited budget!
Pricing
Starting from $99/month on the standard plan with five social profiles.
Sendible
Sendible
Sendible is an SMM tool that comes with a range of useful features to manage your social media campaigns. It can help you improve communication through better collaboration when scheduling and approving content. If your startup has clients, you can use advanced reporting and more in-depth insights through their Google Analytics integration to show them.
Sendible has around 20 integrations with critical social media platforms, blogs, forums, and Slack too. The user interface is easy to use. Bulk scheduling is done through a CSV file. It also has a built-in content library and access to Canva.
Pricing
Starting from $29/month on a micro plan for solopreneurs with 12 services and 1 user.
Tailwind
Tailwind
Tailwind is an automated planning and investigation device that is extraordinary for Pinterest. It will prescribe the best occasions for you to post to contact your group of onlookers. Furthermore, they only have scheduling options for Instagram and Pinterest.
Pricing
Starting from $14.99/month for the pro plan with only one Instagram and one Pinterest profile.
Post Planner
post planner
Post Planner causes you to discover the substance and timetable automated social media posts for your social media accounts. They do offer support for most of the major social media platforms.
Pricing
Starting from $4/month for the starter pack with only 3 profiles and 1 user.
MeetEdgar
MeetEdgar
MeetEdgar is an SMM tool for small businesses and entrepreneurs. They have features for scheduling and organizing content fr automated publishing. The tool has support for multiple networks and allows you to recycle previously posted content as well.
Pricing
Starting from $19/month for EdgarLite with 3 social accounts.
PromoRepublic
PromoRepublic
PromoRepublic is one of the social media marketing tools for influencers, freelancers, and small businesses. They have features for editing pictures, collaboration, and scheduling. If you own a local business, then PromoRepublic should for sure be on your list for useful tools.
Pricing
Starting from $49/month for 10 social media profiles and 2 team members.
Friends+me
Friends+me
Friends+me has almost all the features that a social media manager might require while running different pages. They also have bulk upload, content creation, and customer support.
Pricing
Starting from $9/month with 5 social accounts and 500 scheduled posts.
Postfity
Postfity
Postfity is a social media marketing tool supporting Facebook, Instagram, Linked In, Twitter, Vkontakte. Unlike many other SMM tools, their interface is easy to use, and they offer incredible customer support.
However, they have extremely limited social media integrations.
Pricing
Starting from $10/month with 15 social profiles and 100 scheduled posts.
Loomly
Loomly
Loomly offers integrations for a lot of social media management tools, such as Slack and Microsoft Teams, which is a plus. However, Loomly is on our list due to its branding and content creation features.
Pricing
Starting from $25/month with 10 social profiles and 2 team members.
SocialOomph
SocialOomph
Social Oomph was initially a Twitter-only automation and marketing tool called as TweetLater. However, when they realized the potential and need for other tools, they added more networks to their tool.
The SMM tool has a pretty straightforward UI as well.
Pricing
Starting from $20/month with one social profile and one blog.
Agorapulse
agorapulse
Agorapulse is an SMM tool for businesses of all sizes. Being one of the oldest and the most used social media marketing tools in the industry, they have almost all features that a social media manager might require, such as a scheduler, a social inbox, and a social media calendar.
However, they are a little on the steeper side.
Pricing
Starting from $75/month with 10 social profiles and 2 users.
Falcon.io
Falcon.io
Falcon.io is a cloud-based solution for social media marketing. They have solutions for marketers, solopreneurs, and agencies. Their two key features or stars are a visual calendar and an auto-queue.
Pricing
Starting from $129/month for a single user and only 5 social profiles.
Zoho Social
Zoho Social is a social media marketing tool that helps small, and big businesses create a powerful online presence. It enables you to schedule posts, monitor analytics, and mentions, create custom dashboards, and more.
Pricing
Starting from $10/month for 7 social media profiles.
Swello
Swello
Swello aims to provide a simple and efficient social media marketing solution for all managers, marketers, and businesses!
The SMM tool has you covered for all basic platforms with support for Facebook, LinkedIn, Instagram, and Twitter. Swello has four main features; watch and discover, manage your community, schedule your posts, and analyze your results.
Pricing
Starting from 11.90 euro per month excluding tax for 5 social media profiles.
Social Insider
Social Insider
Social Insider has built a sizable audience for its social media marketing tool because users consider it a great option for generating analytics and reports for your clients. The tool primarily focuses on reducing the workload of solo social media managers, agencies, and SMB owners.
With the help of a unified analytics dashboard, you can find content, brand, and ads analysis in one place!
Pricing
Starting from $99 per month for 10 social media profiles.
Radaar
Radaar
Radaar is a social media marketing tool that allows you to manage all your social profiles from a single location. The tool mainly targets social media managers, startups, and agencies who want to schedule unique content, engage audience, and measure progress.
The four main features include; publish, engage, analyze, and track.
Pricing
Starting from $2.90 per month for 3 social media profiles.
Metricool
Metricool
Metricool is one of the few social media marketing tools that provide support for ads. Other than ads, Metricool allows you to analyze, plan, and report content. The tool has a super cool and easy-to-use UI with minimal colors and visuals, so there is nothing to distract you on screen!
Pricing
Starting from $18 per month with support for 12 social media networks.
Postpickr
Postpickr
Postpickr supports Facebook, LinkedIn, Instagram, Twitter, YouTube, Google Business Profile, and Telegram. You can manage multiple social media profiles from one tab and save 70% of your time by posting simultaneously to these networks.
Furthermore, you can organize your content, share your favorite blogs, measure the results, and collaborate with your team!
Pricing
Starting from 19 euros per month with support for 12 social channels.
SmarterQueue
SmarterQueue
SmarterQueue is a great social media marketing tool that enables solopreneurs, influencers, marketers, startups, and business owners to monitor, post, and schedule content. This tool also helps create engagement and identify posts that perform the best on different socials, including LinkedIn, Instagram, Facebook, and Twitter.
Pricing
Starting from $15.99 per month with 4 social profiles.
Juphy
Juphy
Juphy is a social inbox for teams who like to work together as one!
The tool brings together all the customer notifications, requests, DMs, comments, mentions, paid and organic reviews, and queries in one place for your team. Juphy has support for Facebook, Facebook Messenger, YouTube, Instagram, and Twitter.
Pricing
Starting from $23 per month for up to 15 channels.
SocialElephants
Social Elephants
Social Elephants is a social media marketing tool to manage all your social profiles from a single location. The tool comes with all the features you need for management, insight collection, and competitor analysis. To make the most of your social media, use Social Elephants to plan, schedule, publish and analyze your content.
Pricing
Starting from 39 euros per month for up to 5 social profiles.
OkToPost
Oktopost
Oktopost mainly focuses on the B2B niche by helping brands manage their social presence and engage with the audience effectively. The tool has some amazing B2B CRM options that help brands publish, schedule, manage, and analyze.
Oktopost also has a social media calendar, from which a user can reschedule, edit, remove, or manually publish content.
Pricing
Oktopost does not reveal their pricing publicly, as they mainly cater to B2B clients. Book a demo on their website to know more.
VistaCreate
CreateVista
VistaCreate is an online graphic and video design tool that can help you create professional-looking designs for your social media in a matter of minutes. One of the most notable benefits of using VistaCreate is the tool’s vast library of trendy templates.
The templates are divided into thematic categories and by format, e.g. Instagram Story, Facebook Post, Pinterest Graphic, etc.
Pricing
VistaCreate’s Starter plan is free. However, if you want to access all the features this tool offers, you might want to upgrade to the VistaCreate Pro plan for $10 per month.
3 Social Media Marketing Tools Myths
So how about we take a gander at a portion of the illogic against consequently sharing your social media content. Here are a few things individuals state:
“Automated Social Media Posts Are Penalized”
Automating social media tools incorporated unique research looking at posted Facebook messages against messages posted from an outside device.
Posts from outsider tools, as Social Champ (and Buffer, or Hootsuite, or Co-Schedule), don’t get less commitment than locally posted Facebook messages.
“Automated Social Marketing Is Impersonal”
Regardless you have to compose your messages and structure the visuals you’ll share.
This takes an individual touch.
If anything, committing time to compose and plan your substance in front of the calendar should enable you to make the better substance. You won’t make it on the fly and posting quickly, which offers you the chance to strategize instead of responding.
With automated social media posts, you essentially choose to share that content sometime in the not too distant future.
“Programmed Social Media Posting Strips Engagement”
Despite everything, you have to design time to react + draw in with your group of onlookers when they share your substance, answer to your social offers, and connect with you.
This isn’t something to automate or to do with automated social media posts!
Top 6 Pain Points That Managers Face When Not Using Social Media Marketing Tools
Pain Point #1:
Posts that get great engagement but don’t convert into customers.
Solution:
We like to look at social media as COI vs. ROI (Cost Of Ignoring vs. Return On Investment). Very often (though not always), the purpose of social media isn’t to drive direct conversions but to build brand awareness and loyalty.
Instead of trying to tie social media directly to conversions, find a metric that’s more meaningful or longer-term.
Pain Point #2:
Showing clients content calendars is confusing and messy.
Solution:
Find a tool or piece of software that lets you lay a content calendar out visually. Whether you do this in a well-formatted spreadsheet (and create an approval dropdown column) or a piece of software like Loomly, give your client an easy way to view posts as if they’re on a true monthly calendar.
That’ll make it easy for them to get a good bird’s eye view.
Pain Point #3:
Ensuring social posts don’t get ignored or become redundant.
Solution:
Follow the 80/10/10 rule. 80% of your posts should be about adding value to your customers’ lives (whether it be through humor, tips, or stories). 10% should be sharing others’ posts and ideas. And the final 10% should be geared toward promoting your own business.
Using this guideline makes it easy to use social media for what it’s suitable for communicating on a human level.
Pain Point #4:
Time management
Solution:
Managing multiple social media accounts for various clients can take a lot of time and effort. Consider investing in a social media management platform, like Sprout Social or Hootsuite, to streamline processes like social listening, publishing, and reporting to reduce time spent on recurring projects.
These platforms will help you stay better organized and benefit your clients in the long run.
Pain Point #5:
Content creation
Solution:
To assist with idea generation for content on social media, register for relevant e-newsletters from top trade publications, follow thought-leaders and industry-related hashtags on Twitter, and stay informed!
Keeping track of industry news will allow you to plug your client into more significant conversations and earn credibility among peers.
Pain Point #6:
Proving ROI
Solution:
One of the biggest challenges for a social media manager is proving the return on investment for social media. Start by outlining the benefits to each channel and how social media can affect the bottom line. By tying key performance indicators (KPIs) back to the overall business goals, you’ll be able to work to change perception over time.
Additionally, you can show your impact on the company’s revenue by securing valuable partnerships and finding creative and strategic ways to upsell consumers.
Keeping all of these pain points in mind, social media automation tools were introduced to marketers to keep the socials of their brands up to date and easily manage several accounts from one place! How do they help? Let’s find out!
Wrapping Up!
There have been many contradictory talks about automation – it’s boring, not engaging, impersonal, etc. But data tells us, marketers, otherwise. With the strategies and analogies that are always put forward about automation that we very often hear, we know automation will work for you too!
Create a social media marketing game plan, then buy yourself a chilling drink, sit back, and relax, because from now on, you’ll have more “me time.”
So, to sum up, social media plays a drastic part in the marketing of any brand or product. Play your move cleverly, use the right social media managing apps, and you can become the master of social media marketing.
The best social media marketing tools help you get deeper insights into your social marketing campaigns, find their strong and weak points, and optimize your workflow without too much sweat!
Frequently Asked Questions
Q1 – What is the best free SMM tool?
Ans1 – People have plenty of favorite social media marketing tools to choose from. We have made a list to make it easier for you!
Social Champ
Buffer
Hootsuite
Agorapulse
Coschedule
Q2 – What is the best SMM tool in 2022?
Ans2 – Whether it be 2020 or 2022. The game has evolved into rolling out new features every day and keeping that in mind, so the list of best social media marketing tools goes like this;
Social Champ
Buffer
Hootsuite
Agorapulse
SproutSocial
Coschedule
SocialPilot
Q3 – What is the best social media monitoring tool?
Ans3 – Social Champ monitors your analytics for you, fixes up a report, and helps you download a white-label PDF report. So the list goes like this:
Social Champ
Hootsuite
TweetReach
Brandwatch
If This Then That (IFTTT)
Buzzsumo
Twazzup
Q4 – Do I need an SMM tool?
Ans4 – Social media marketing tools help schedule your posts on different mediums, and not just that, they help you analyze where you can get the best traffic from. And which post got the best response from the audience.
They make your work effortless, effective, and productive!
The top uses of social media monitoring tools are;
Multiple accounts: You can manage multiple social media accounts from one central platform
Team collaborations feature: You can add multiple team members to work with the same accounts.
Analytics: You can get detailed analytics reports on your social media activity.
Monitoring: You can monitor keywords, other accounts, hashtags, etc. Anything related to your industry.
Scheduling: You can schedule posts for when you can’t go online.
Q5 – What makes a good social media manager?
Ans5 – Social media marketing tools gives you a chance to plan presents ahead of time to be distributed on various stages. With more than 10 million endorsers, these tools furnish social record holders with a solitary dashboard where they can efficiently run every one of their records.
Q6 – What is the social media manager?
Ans6 – Social media is work. You need to make content, post it, screen it, enhance it, and after that, you expect and sit tight for the magic — an association with your client. However, at that point… there’s, you know, the remainder of your business to run. Messages to react to. Issues to settle. An actual existence to live with your companions and friends and family.
Conclusion
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