The internet is a vast place. It’s full of information, but it can also be hard to find what you’re looking for. SEO tools can help make that process easier.
SEO stands for Search Engine Optimization and refers to the practice of optimizing your website so that it appears higher in search results on search engines like Google.
There are many different types of SEO tools available, from keyword research tools to link building tools and even social media optimization tools. In this article, we’ll look at some free SEO tools you can use to improve your website’s visibility online.
Free Web Seo Tools
This is a list of the 25 best free SEO tools on the planet.
In fact, these tools have helped my site get 449k+ visitors per month.
Backlinko – Users – September 2021
(Most of which came from SEO.)
The best part?
All of these tools work GREAT in 2022.
Let’s get started…
- Answer The Public
- Woorank’s SEO & Website Analysis Tool
- Animalz Revive
- CanIRank
- Google’s Mobile-Friendly Test
- Seed Keywords
- Exploding Topics
- Seobility
- Ubersuggest
- BROWSEO
- Detailed.com
- Google Search Console
- SERPerator
- Screaming Frog
- Google Analytics
- Reddit Keyword Research Tool
- Yoast WordPress Plugin
- Panguin Tool
- Wordtracker Scout
- Lipperhey
- Bing Webmaster Tools
- Dareboost
- Siteliner
- KWFinder
- People Also Ask
Bonus #1. Bulk Google Rank Checker
Bonus #2. LSI Graph
25 Best Free SEO Tools - Answer The Public
Find 150+ keyword ideas in seconds.
Most SEO tools get their data from the same place: The Google Keyword Planner.
Answer the Public is different.
This awesome tool finds questions that people ask on forums, blogs and on social media.
And it turns those questions into awesome keywords:
Answer The Public – “keto diet”
Best Feature: “Vs. Keywords”
You’d be surprised how many people search for “X vs. Y” keywords in Google.
(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)
And Answer the Public has a section of the results dedicated to “Vs. Keywords”.
Answer The Public – “keto diet” – Versus section
This brings us to the 2nd tool on our list…
- Woorank’s SEO & Website Analysis Tool
Get a list of SEO improvements in seconds.
This is a very handy Chrome extension.
First, you get an overall SEO score.
Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
WooRank – Chrome extension
Best Feature: “Marketing Checklist”
Most SEO tools only tell you about problems… not solutions.
But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.
WooRank – Marketing checklist
And now it’s time for our next free SEO tool…
- Animalz Revive
Improve and update old content.
Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.
Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.
Fortunately, this tool tells you exactly which articles on your site need the most attention.
Animalz Revive Advice
Best Feature: “Traffic Loss Since Peak (Views)”
This feature lets you know exactly how many visitors that a piece of outdated content is costing you.
Animalz Revive
- CanIRank
Quickly answer the question: “Can I rank for this keyword?”.
CanIRank is a super-detailed keyword difficulty tool.
And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:
“This keyword is really competitive”
Or
“This keyword has low competition”
Instead, it tells you whether or not YOU can rank for that keyword.
CanIRank
Very cool.
Best Feature: “How can you better target this keyword?”
CanIRank isn’t just for sizing up the first-page competition.
It also gives you suggestions that can help you rank for a specific term.
CanIRank – Keyword probability
- Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing.
You might have heard that Google recently made a big change to its algorithm.
(This change is officially called “Mobile-First Indexing”.)
The bottom line is this:
If your site isn’t optimized for mobile devices, you’re in big trouble.
Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.
And it tells you whether or not Google considers your site mobile-friendly.
Google’s mobile friendly test
Best Feature: “Page loading issues”
This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.
Mobile-Friendly Test – Issues
- Seed Keywords
Find completely fresh keyword ideas.
Most keyword research tools work the exact same way:
Enter a seed keyword into the tool.
Get a list of closely-related terms.
The problem with this approach is this:
Everyone types the same seed keywords into these tools.
Well, Seed Keywords takes a completely different approach.
Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.
SeedKeywords – Scenario
Then, type those seed keywords into your favorite keyword research tool.
Best Feature: “Submit Query”
Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.
That way you can quickly scan the search results… and see how competitive those keywords are.
SeedKeywords – Results
- Exploding Topics
Find popular keywords before they get competitive.
This free SEO tool does one simple thing:
It bubbles up topics that are just starting to trend.
exploding topics Homepage
That way, you can create content around these emerging trends (or optimize your old content around a new keyword).
The tool currently has about 2k topics in its database. And they’re adding more every week.
Best Feature: Categories
Categories let you drill down to a specific topic category that’s important to your business.
For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.
exploding topics Category Page
Nice.
- Seobility
Get a deep-dive SEO site analysis.
SEObility crawls your entire site and lets you know about search engine optimization issues like:
Slow loading pages
Blocked pages
Sitemap problems
Technical SEO issues
Lots more
SEOBility
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
Best Feature: Content Report
This report hands you a list of pages that have content-related SEO issues.
(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)
SEOBility – Content report
- Ubersuggest
Get keyword suggestions and competition data.
Ubersuggest has a lot of features that are usually only found in premium SEO tools.
But it’s 100% free.
To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).
Ubersuggest – Search
And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.
Ubersuggest – Results
Plus, you get a list of suggested keywords that are based on the keyword you typed in.
Ubersuggest – Keyword suggestions
Best Feature: “Comparisons”
This feature shows you “X vs. Y” keywords.
Ubersuggest – Keyword comparisons
In my experience, X vs. Y keywords are super untapped.
Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.
And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.
- BROWSEO
See your site through the eyes of a search engine.
As it turns out, search engines see your site VERY differently than you do.
And BROWSEO gives you the type of x-ray vision that search engines have.
BROWSEO
Best Feature: SERP Preview
Get a sweet preview of how your page appears in the search results:
BROWSEO – SERP preview
This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.
- Detailed.com
Get intel on your competition.
Detailed gives you a curated list of the most popular sites in your industry.
That way, you can size up your biggest competitors.
(And copy what they’re doing.)
Detailed
Best Feature: “Mentions”
This feature shows you who recently linked to (and tweeted about) your competition.
Detailed – Backlinko
- Google Search Console
Get SEO help straight from Google.
No list of free SEO tools would be complete without the Google Search Console.
Why?
The GSC is a VERY feature-rich piece of SEO software. And unlike pretty much every other tool on the market, you know the data is legit.
(After all, it comes from Google.)
For example, you can use the Google Search Console as a rank tracker to check your site’s rankings in the SERPs.
Using Google Search Console as a rank checker
Best Feature: Index Coverage Report
The Index Coverage Report gives you a list of pages on your site that aren’t getting indexed.
You can also see how you can get things back on track.
Google Search Console – Index coverage report
- SERPerator
This awesome tool lets you check the SERPs across different locations and devices.
As you probably know, the search results change dramatically depending on where you are and what device you’re using.
(Especially for local searches, like: “pizza shop” or “landscaper”.)
And this tool lets you see exactly how the results will look for someone searching on a particular phone from pretty much any major city in the world.
SERPerator – iPhone results
Best Feature: Compare Devices
See how the results look on two different mobile devices… side-by-side.
SERPerator – iPhone, compare devices
- Screaming Frog
Find and fix technical SEO issues in seconds.
Let’s face it:
Finding technical SEO problems on your site can be a HUGE pain.
Enter: Screaming Frog.
This nifty tool crawls your site using a Google-like crawler. And it generates a report of potential issues (like HTTP header errors, javascript rendering issues, bloated HTML, and crawl errors).
Screaming Frog
Best Feature: Discover Duplicate Content
As you might have heard, Google HATES duplicate content.
Fortunately, you can use Screaming Frog to quickly ID pages with duplicate content.
Screaming Frog – Duplicate content
- Google Analytics
See how people find and interact with your site.
OK, OK. Google Analytics isn’t really an SEO tool.
But it’s almost impossible to run an SEO campaign without it.
Why?
The data in Google Analytics tells you whether or not your SEO efforts are paying off.
I’m talking about data like:
Organic traffic
Bounce rate
Traffic sources
Time on site
Page speed
Google Analytics
Best Feature: Google Analytics and Google Search Console Integration
Google Analytics is super powerful on its own.
But when you combine it with the Google Search Console?
It’s even MORE powerful.
Linking your GSC account with GA hooks you up with helpful info, like the keywords people use to find your site, your organic CTR, and more cool stuff.
Google Analytics – Google Search Console
- Reddit Keyword Research Tool
This is one of my favorite little keyword research tools.
Why? Because it can bring up terms that I probably wouldn’t find with any other tool.
This tool scrapes Reddit words and phrases that tend to crop up in specific subreddits.
Reddit Keyword Research Tool
So if you know where your target audience hangs out on Reddit, this is a goldmine of keyword and content topic ideas.
Best Feature: Context
This feature takes you to the actual thread on Reddit.
That way, you can see exactly how that keyword is used in discussions.
- Yoast WordPress Plugin
The best SEO plugin for WordPress.
If your site runs on WordPress, you need to install Yoast ASAP.
It’s by far the most robust SEO plugin on the market.
The best part? It’s 100% free.
Yoast SEO WordPress plugin
Best Feature: XML Sitemap Generator
Sitemaps help Google and other search engines find, crawl and index all of the pages on your site.
And with the Yoast plugin, you don’t have to tinker with your sitemap every time you add a new page to your site.
That’s because Yoast updates your sitemap automatically. Cool.
Yoast – Sitemap
- Panguin Tool
Get to the bottom of a rankings drop.
This tool correlates your search traffic with known Google updates.
Why is this helpful?
Well, if you notice that your rankings dropped around the time of a big Google update, you can figure out what went wrong… and fix it.
Panguin
Best Feature: Switch Updates On/Off
Panguin makes it easy to zero in on a specific update.
For example, if you’re a local business that focuses on local SEO, you can only have Panguin ONLY show you Google updates that impacted local results.
Panguin – On/Off
- Wordtracker Scout
Steal your competitor’s keywords.
Wordtracker scout takes a unique approach to keyword research…
Instead of entering keywords into a tool, Wordtracker shows you the most common terms on a page.
That way, you can go over to one of your competitor’s pages… and grab the keywords they’re using in their content.
WordTracker Scout
(Note: This is only available as Chrome extension and isn’t supported for Firefox)
Best Feature: Opportunity
Shows you which keywords on your list have the best ratio of search volume and competition.
WordTracker Scout – Opportunity
- Lipperhey
Powerful website analyzer.
Lipperhey is a full-featured SEO analyzer that doesn’t cost a penny.
LipperHey
Best Feature: Keyword Suggestions
Get a list of keywords to add to specific pages on your site.
(Which can help you get more organic traffic from long-tail keywords).
LipperHey – Keyword suggestions
- Bing Webmaster Tools
Optimize your site for Bing.
Bing Webmaster Tools is basically the Google Search Console… but for Bing.
So if you want to get your site indexed (and ranked) in Bing, Bing Webmaster Tools is a must-have.
Bing Webmaster Tools
Best Feature: Keyword Research Tool
Get keyword ideas (and data) straight from Bing.
And unlike the Google Keyword Planner, the data from Bing is strictly for organic search (not Bing PPC or Adwords).
Bing Webmaster Tools – Keyword Research tool
- Dareboost
Analyze your site for speed, SEO, security and more.
Dareboost isn’t strictly an SEO tool.
But it does analyze your site for things that indirectly impact SEO, like your site’s loading speed and security.
Dareboost
Best Feature: Priorities
Let’s you know where to start first. Helpful if you’re strapped for time.
Dareboost – Priorities
- Siteliner
Get a full SEO report for free.
Siteliner scans your site for SEO problems (like blocked pages, messed up redirects and broken links).
Siteliner
Best Feature: Comparison with Other Sites
This lets you compare your site’s loading speed and page size to other site’s in Siteliner’s database. Helpful for benchmarking.
Siteliner – Comparison with other sites
- KWFinder
No-nonsense keyword research tool.
The best part of KWFinder is how darn easy it is to use.
But don’t let this fool you into thinking KWFinder isn’t powerful. It’s a legit keyword tool that lots of pros use.
KWFinder
Best Feature: LPS
LPS=Link Profile Strength.
This feature basically tells you how many links you’ll need to rank for that keyword.
So if you find a keyword that has a LPS of 50+, you know that you’ll need to do some serious link building to rank for that term.
KWFinder – LPS
- People Also Ask
This free tool pulls questions that appear in the “People Also Ask” section of Google’s search results.
Usetopic – People Also Ask
My only gripe with the tool is that it takes a while for the results to load. But I understand that’s because it has to actually run the search and grab questions from the PAA box. Which takes a while.
Overall, a very cool tool for finding question keywords.
Best Feature: Related Questions
People Also Ask shows you questions that you’d usually have to get by manually clicking on the PAA box in the SERPs.
For example, one of the questions the tool showed me was “What is a good keyword?”. And I also got a handful of questions that were closely related to the original question.
People Also Ask – Related questions
Bonus #1. Bulk Google Rank Checker
Simple and accurate rank checker tool.
If you want to see where you rank for a specific keyword in Google, you definitely want to use a rank tracking tool.
This free tool makes the process a cinch (and you can check up to 10 keywords for free).
Bulk Google Rank Checker
Best Feature: Search Engine Rankings
See where you rank in the SERPs… and where your competitors rank.
Bulk Google Rank Checker – SERPs
Bonus #2. LSI Graph
Advanced content optimization.
LSI keywords can help take your on-page SEO to the next level.
And that’s exactly what LSIGraph is designed to do: it creates a list of LSI keywords that you can sprinkle into your content.
LSI Graph
Best Feature: Analysis
Analysis lets you dig deep on an LSI keyword from your list. That way, you can find even MORE awesome LSI keywords to use.
best free seo tools
Search Engine Optimization (SEO) techniques can help your website climb the rankings and display higher in the Search Engine Results Pages (SERPs). However, optimization can be really expensive. Premium SEO tools carry premium price tags. Fortunately, there are plenty of free SEO tools that can take your site to the next level without spending a cent.
In this guide, we’ll explore 13 of the best free SEO tools. We’ll examine each tool’s features, pros, and cons to help you decide which is right for you. Let’s get started!
What Are Free SEO Tools?
SEO is a multi-faceted approach that includes the following strategies, among others:
Keyword research and optimization
Meta text optimization
Link building
HTML sitemaps
SEO is essential to helping your site climb higher in SERP placement and attract more organic traffic. Since there are many SEO-related tasks, you might consider outsourcing the work to an agency or premium tool. This approach can save you time and effort, but can cost a lot of money.
Alternatively, free SEO tools can help you hone your strategy without straining your wallet. You’ll need to put more effort into using these tools and optimizing your site. However, if you’re on a budget and have the time to spare, these platforms’ SEO insights can be invaluable.
13 Best Truly Free SEO Tools
Let’s now look at 13 of the best absolutely free SEO tools available. We’ve picked these options based on their ease of use, valuable insights, and totally free features!
- SEO Analysis & Website Review by WooRank
The WooRank Chrome extension is one of the best free SEO tools.
SEO Analysis & Website Review by WooRank is a Google Chrome extension that can evaluate a website directly from your browser. It assesses various factors, including keyword optimization, traffic, backlinks, and more.
Once you open the extension, it will show you a report with the website’s strengths, weaknesses, and errors. The plugin also breaks down your issues into specific categories, and identifies how you can solve SEO problems.
Key Features for WooRank:
Evaluate a website in real-time.
View a detailed SEO report with a breakdown of errors and potential improvements.
Evaluate both on- and off-page SEO data.
WooRank is for you if…
You use Google Chrome.
You’d like a quick overview of your SEO strengths and weaknesses.
WooRank Pricing: The Chrome extension is free. | Learn More About WooRank
- Ubersuggest
Ubersuggest by Neil Patel.
If you’ve ever looked for digital marketing or SEO advice, you’ve likely come across Neil Patel’s website. This marketing expert provides helpful freemium tools to optimize your website, including Ubersuggest.
Ubersuggest enables you to type a keyword or domain into its search engine. If you choose the former option, you’ll see your chosen phrase’s search volume, difficulty to rank, keyword variations, and content ideas. Alternatively, entering a domain can show a website’s backlink profile, domain authority, traffic, and best-performing content.
Key Features for Ubersuggest:
Domain overviews
Top SEO pages
Keyword suggestions
Content ideas
Backlink information
Ubersuggest is for you if…
You’re looking for new keyword and content ideas.
You’d like to assess your domain or your competitors’ domains.
You want to expand your backlinking strategy.
Ubersuggest Pricing: Free for keyword and content ideas. If you want access to search volume and demographic data, you can upgrade starting at $29 per month. | Learn More About Ubersuggest
- AnswerThePublic
Answer the Public.
AnswerThePublic is one of the best free SEO tools for finding content ideas. You can type a keyword into the platform, and it will return a detailed list of the most popular related search terms.
This SEO tool focuses on three categories: questions, prepositions, and comparisons. AnswerThePublic even breaks down its data into visual mapping and lists. You can also download the information in CSV format to review it further.
Key Features for AnswerThePublic:
Access data visualization tools.
See keyword questions, prepositions, and comparisons.
Export data into CSV format or download keyword mapping images.
AnswerThePublic is for you if…
Content production is your primary focus.
You’d like to focus on long-tail keywords.
You prefer visual data.
Answer the Public Pricing: Most of the features are free to use and provide immense amounts of data. Upgrading to a Pro plan, starting at $99 per month, gives you access to more search data and content strategy tools. | Learn More About AnswerThePublic
- MozCast
Mozcast, a free SEO tool.
Search engine algorithm changes can significantly impact your rankings and change your SEO strategy focus. MozCast can help you stay on top of any Google algorithm updates by viewing their progression over 90 days.
MozCast operates like a weather forecast, with higher and stormier “weather” indicating significant changes in algorithms. The platform collects this data by tracking a collection of keywords and seeing how content rankings change. Furthermore, MozCast divides its data into different SEO categories, including HTTPS results, reviews, and knowledge panels.
Key Features for MozCast:
View daily and 90-day “weather” histories for Google algorithm changes.
Differentiate between changes in Google SERP features.
Quickly explore graphical data.
MozCast is for you if…
You’d like to track the Google algorithm over time.
You prefer visual data over number crunching.
MozCast Pricing: Free | Learn More About MozCast
- Animalz Revive
Animalz Revive
Updating old content is essential to SEO. However, this process can be time-consuming if you have an extensive catalog. Animalz Revive simplifies content updates by emailing you a list of posts that you should consider refreshing.
You’ll need to share your Google Analytics authentication information with Animalz Revive. Then, its marketing team will evaluate your entire website and look for weak content areas. Finally, you’ll receive a straightforward list of old content that needs updating.
Key Features for Animalz Revive:
Receive a customized list of posts that should be refreshed.
Get a link to share the report with other team members.
Access a brief overview of content refreshing best practices.
Animalz Revive is for you if…
You have a vast catalog of content.
You’d like to focus on refreshing older posts instead of writing new ones.
Animalz Revive Pricing: Free | Learn More About Animalz Revive
- Seed Keywords
Seed Keywords is one of the best free SEO tools.
Seed Keywords works a little differently from other free SEO tools on this list. It helps you create a “scenario” that you can share with people in your network. Users can then reply with search terms to help you identify keywords and search intent.
Once users have replied to your question, Seed Keywords will collate the replies into a simple list. You can then access it via a bookmarked URL. Keep in mind that you will need a responsive audience to get meaningful data from this SEO tool. If you have that, however, Seed Keywords can be incredibly valuable.
Key Features for Seed Keywords:
Make a shareable link to your “scenario.”
Collect user responses and view them on a single page.
Seed Keywords is for you if…
You want a simple but elegant way to find out about search intent and long-tail keywords.
You have a sizable and responsive audience.
Seed Keywords Pricing: Free | Learn More About Seed Keywords
- Screaming Frog SEO Spider
Screaming Frog SEO spider.
Search engines such as Google use bots called “crawlers” to navigate your website, find issues, and rank it in the SERPs. By using the Screaming Frog SEO Spider Tool, you can emulate that experience for free.
Screaming Frog can identify several issues, including broken links, blocked URLs, and errors. It can also analyze different types of SEO data, such as page titles and redirects, and create a personalized report for your site. Overall, it’s an excellent free SEO auditing tool that gives you a little insight into how the search engines really see your site.
Key Features for Screaming Frog:
Visualize your site architecture.
Make XML sitemaps.
Identify problem areas on your site.
Find duplicate pages.
Integrate with Google Search Console, Google Analytics, and PageSpeed Insights.
Screaming Frog is for you if…
You want an in-depth look at your website’s internal structure.
You want to run regular SEO audits.
Getting ahead of the search engine crawlers is a part of your strategy.
Screaming Frog Pricing: The tool can crawl up to 500 pages for free. If you pay £149 per year (about $196.50), you can crawl unlimited websites, schedule crawls, and identify additional data. | Learn More About Screaming Frog
- Seobility
An Seobility report
If you’re looking for an all-in-one SEO auditing program, consider using Seobility. This free SEO tool can crawl your site for SEO issues and provide you with tips for optimizing your content. It also identifies your top-ranking keywords across different locations and devices.
Seobility is also an excellent tool for analyzing your competition. You can see how similar websites rank for competing keywords, and the specific optimization techniques they use to get ahead. Moreover, Seobility provides all this detailed data in a color-coded report that you can download as a PDF file, even as a free user.
Key Features for Seobility:
Complete site audit
Keyword and SERP rankings
Backlink analysis
Competition analysis
Keyword research tools
Seobility is for you if…
You want an in-depth report about your website’s SEO.
You’d like to compare your site to your direct competition.
You want to track your SEO strategies over time.
Seobility Pricing: Free for one domain, up to 1,000 pages, and 100 external links. Paid plans start at $50 per month. | Learn More About Seobility
- Exploding Topics
Exploding Topics is one of the best free SEO tools.
If you’d like to stay ahead of content trends, you might want to use Exploding Topics. This platform analyzes social media platforms, search histories, and websites across the internet to identify topics that are gaining in popularity.
Exploding Topics is very easy to use. You choose a time interval from one month to five years. You can also select from different categories, including technology, travel, education, and e-commerce (or search for various categories and keywords of your own). Exploding Topics will then show a selection of trending keywords with graphs, monthly searches, and growth.
Key Features for Exploding Topics:
Identify popular topics before they become very competitive.
Receive topics emailed directly to your inbox.
Choose from different topic categories and intervals.
Exploding Topics is for you if…
You’re looking for new content ideas.
You’d like to write trendy (and trending) posts.
Exploding Topics Pricing: Free for the basic tool. Upgrading to Pro, starting at $97 per month, enables you to identify topics six months in advance. | Learn More About Exploding Topics
- Ahrefs Backlink Checker
Ahrefs has one of the best free SEO tools.
Building backlinks is essential to ranking higher in the SERPs. With the Ahrefs Backlink Checker, you can quickly identify which websites link to yours. Moreover, you can see which percentage of URLs are dofollow, and discover your highest-performing posts and pages.
The Ahrefs Backlink Checker has the second highest-performing website crawler, just behind Google. As such, it has an immense database of URLs to draw data from. You can also track your backlink profile over time to see changes.
Key Features for Ahrefs:
View a complete backlinks profile for your site.
Analyze backlink anchor text.
Disavow link spam.
Export your data into a PDF or CSV file.
Ahrefs is for you if…
You’d like to focus on off-site SEO.
You’re looking for in-depth information with data filters.
You’d like to create a long-term link-building strategy.
Ahrefs Pricing: Free. Upgrading to a paid Ahrefs plan, starting at $99 per month, gives access to additional SEO tools. | Learn More About Ahrefs
- The Reddit Keyword Research Tool
Reddit Keyword Research Tool.
Reddit is a highly popular social media platform, with 1.7 billion visits per month. If you’d like to target users on this site, consider using The Reddit Keyword Research Tool. Simply select a subreddit, hit Get Keywords, and you’ll see a list of the most popular phrases.
The Reddit Keyword Research Tool ranks the most popular terms and includes their monthly search volumes in the US. You can also view their context to understand the results better. Furthermore, this tool enables you to export the data for further analysis.
Key Features for The Reddit Keyword Research Tool:
See the most popular keywords in different subreddits.
View contextual information to understand user intent.
See monthly search volumes.
Export keyword data.
The Reddit Keyword Research Tool is for you if…
Your target audience uses Reddit.
You’d like a unique way to find new keywords.
The Reddit Keyword Research Tool Pricing: Free. | Learn More About The Reddit Keyword Research Tool
- Yoast SEO
Yoast SEO plugin
Yoast SEO is one of the most popular and best free SEO tools available. It is a WordPress plugin that automatically scans your posts and pages for readability and SEO issues. Yoast then displays “good results,” problems, and potential improvements at the bottom of the page.
You might consider using Yoast SEO for its user-friendly interface. It can also save time on optimization techniques since you won’t need to use an external platform. Instead, you can optimize content as you write it. Yoast’s free version is powerful enough that many users never upgrade to premium, though the extra features it provides are very nice.
Key Features for Yoast SEO:
Evaluate the readability and SEO optimization of your text.
Optimize your content and meta text in different languages.
Create structured data for rich snippets in the SERPs.
Access SEO training resources.
Yoast SEO is for you if…
You’re looking for a user-friendly solution.
Content optimization is your focus.
You have a multilingual website.
Yoast SEO Pricing: There is a totally free version available. Yoast SEO premium costs $99 per year and includes extra SEO features. | Learn More About Yoast SEO
- Rank Math
Rank Math
Last but not least, Rank Math is an excellent WordPress plugin that can help you improve your SEO while writing posts and pages. It sits alongside the WordPress editor, enabling you to instantly view suggested improvements and make changes. Furthermore, you can use an AI assistant that suggests content improvements as you write.
Rank Math also offers advanced snippet previews. You can see how your content will look in the SERPs and on social media platforms. You can also track your SEO progress over time and compare it to your competition. This will give you an advantage in grabbing that much-desired position directly under or beside the search bar, before even ads get shown.
Key Features for Rank Math
Access an AI content writing assistant.
View rich snippet previews directly from WordPress.
See advanced SEO analytics.
Track your rankings.
Rank Math is for you if…
You’d like to manage multiple SEO tasks with one tool.
Rich snippets are focal points in your SEO strategy.
Rank Math Pricing: There is a free version of the plugin. Premium plans, starting at $59 per year, support more websites, keywords, and a schema generator. | Learn More About Rank Math
Final Thoughts on Free SEO Tools
Free SEO tools can improve your website’s rankings quickly and easily. Even better, you won’t have to invest in expensive software if your website is still growing.
Overall, Screaming Frog is one of the best free SEO tools if you’d like to run a full site audit. Alternatively, AnswerThePublic is an excellent option for generating content ideas and long-tail keywords. We also highly recommend Yoast SEO if you’re looking for a free WordPress SEO plugin.
Conclusion
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