google web design tools

Google Web Designer is a free, professional-grade HTML5 authoring tool. Build interactive, animated HTML5 creative, no coding necessary.

Use Google Web Designer’s design view to create content using standard HTML elements, then add animations and set component properties in the Properties panel. When you’re ready to preview or publish your content, click Preview and Publish to access publishing options.

Working on the web usually means you will be working with Google in some shape or form. And seeing as Google Chrome is streets ahead of the competition, designers and developers need to think about how their project will work with the browser. How will it look? What technologies does it support, how secure is it and how will it perform?

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Fortunately, Chrome provides tools to ensure any site or app will be at its best. DevTools enable designers and developers to gain insight into a web page: you can manipulate the DOM, check CSS, experiment on designs with live editing, debug JavaScript and check performance. (See more about how to use these Google web tools here, and if you’re starting from scratch see our list of top web builders, too).

But Google offers more than just the browser. It has tools and resources to aid nearly every aspect of your design and development life. Want to know how to improve performance? Lighthouse is here to help. Want to build better performing mobile sites? Then say hello to AMP. Are you looking to build beautiful PWAs? Then Flutter, Material Design and Workbox are ready to step in. Sponsored LinksPlay Now In Your BrowserHero Wars

The beauty of using Google tools, resources, libraries and frameworks is that you know they will work well with the Chrome browser – the most popular browser on the planet. For more tools, see our web design tools roundup. RECOMMENDED VIDEOS FOR YOU…CLOSEhttps://imasdk.googleapis.com/js/core/bridge3.509.0_debug_en.html#goog_15163551010 seconds of 52 minutes, 44 secondsVolume 0% PLAY SOUND

01. Lighthouse

Performance is a key factor in the success of a site and Lighthouse(opens in new tab) is Google’s tool for improving the quality of web pages (the right web hosting service will help too). So how do you use Lighthouse and what can it do? In its simplest form, you can run Lighthouse from the Audits tab and choose from a selection of options including desktop or mobile, in addition to tick boxes for performance, accessibility and SEO, to generate a final report with suggested improvements.

02. Polymer

Polymer(opens in new tab) is well-known for its work with web components but the project has now expanded its repertoire to embrace a collection of libraries, tools and standards. What’s included? LitElement is an editor that makes it easy to define web components, while lit-html is an HTML templating library that enables users to write next-gen HTML templates in JS. Plus, you will also find a PWA Starter kit, the original Polymer library and sets of web components.

03. APIs Explorer

Google has a vast library of APIs available to developers but finding what you need is no easy task. This is where Google’s APIs Explorer(opens in new tab) steps in to offer a helping hand. There is a long list that can be scrolled through but, for quicker access, there is a search box to filter the API list. Each entry links to a reference page with more details on how to use the API.

04. Flutter

If you are looking to build good-looking applications for mobile, web and desktop from a single codebase then Flutter(opens in new tab) could be for you. The site is a complete reference to working with and building with Flutter. Haven’t got a clue what to do? The docs take a user from installation to creation, assisted by plenty of samples and tutorials.

05. Google GitHub

As most will know, GitHub is the hosting platform/repository to store and share code and files. And happily Google has its own spot on the platform(opens in new tab) with over 260 repositories to sift through. Use the filter to cut down on your search time and get closer to the repository you want to play with or contribute to.

06. Puppeteer

Built in Node, Puppeteer(opens in new tab) offers a high-level API that enables you to access headless Chrome – effectively Chrome without the UI, which developers can then control through the command line. So what can you do with Puppeteer? A few options are available for generating screenshots and PDFs of pages, automating form submission and creating an automated testing environment.

07. Workbox

If you are looking to build a PWA then this is a great starting point. Workbox provides a collection of JavaScript libraries for adding offline support to web apps. A selection of in-depth guides demonstrate how to create and register a service worker file, route requests, use plugins and use bundlers with Workbox. And there is also a set of example caching strategies to check out.

08. Codelabs

In need of practical guidance for a Google product? Codelabs(opens in new tab) provides “a guided, tutorial, hands-on coding experience”. The site is neatly broken down into categories and events, making it quick and easy to find what you want. It includes Analytics, Android, Assistant, augmented reality, Flutter, G Suite, Search, TensorFlow and virtual reality. Select an option and get the code and directions you need to build small applications.

09. Color Tool

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Color Tool(opens in new tab) is a straightforward tool that enables you to create, share and apply a palette in addition to checking accessibility. Users can choose a predefined palette from the Material palette. Simply pick a colour and then apply it to the primary colour scheme, switch to the secondary option and pick again. Finally, pick text colours for both schemes. Alternatively, switch to Custom to pick your colours. Then switch to Accessibility to check all is good before, finally, exporting the palette.

10. Design Sprints

The Design Sprint Kit(opens in new tab) is for those who are learning how to participate in or run design sprints. It looks to cover all knowledge bases, from first-timers to experienced sprint facilitators. Learn about the methodology or jump straight into the planning stage, including writing briefs, gathering data and research, as well as what to do post-sprint. Also includes a host of resources such as tools, templates, recipes and the option to submit your own method. Also, you’ll likely need somewhere to store and share resources so make sure your cloud storage choice is on point.

11. People + AI Guidebook

This guide(opens in new tab) is the work of the People + AI Research initiative at Google and looks to offer help to those wanting to build human-centred AI products. The comprehensive guidebook is split into six chapters covering user needs, data collection and evaluation, mental models, trust, feedback and graceful failure. Each chapter is accompanied by exercises, worksheets and the tools and resources that are needed to make it happen.

12. Google Assistant

This is the Google Assistant’s developer platform(opens in new tab), offering a guide on how to integrate your content and services with the Google Assistant. It shows you how to extend your mobile app, present content in rich ways for Search and Assistant, control lights, coffee machines and other devices around the home and build voice and visual experiences for smart speakers, displays and phones.

13. PageSpeed Insights

PageSpeed Insights(opens in new tab) analyses web content and then offers suggestions on how to make it load faster. Simply add a URL, hit the Analyze button and wait for the magic to happen. Check the Docs to get a better insight into how the PageSpeed API works and how to start using it.

14. AMP on Google

AMP(opens in new tab) is Google’s tool for creating fast-loading mobile pages that will (hopefully) get to the top of search rankings. Learn how to create fast, user-first sites, integrate AMP across Google products, use Google AMP Cache to make AMP pages faster and monetise AMP pages with other Google products.

google web designer templates

Create a new ad from a template

The easiest way to create an ad is to use a template. Templates are pre-made ads in popular sizes, using generally popular styles and features. By replacing the images and other assets, you can quickly create a useful, working ad.

To create an ad from a template:

Select New from template… from the File menu. This opens the Template Gallery.
Optionally, sort and filter the available templates. You can also collapse and expand the section for each format.
Click Select for the layout you want to use. Fields appear in the left-hand panel:
1. Size – If multiple sizes are available, select the size you want.
2. Name – Name your new file.
3. Location – Optionally, change the location where the file will be saved. You can either enter the path to the location, or click the folder icon to navigate to the location you want to use.
If the template is available in Easy mode, select the mode you want to use for your new document:
- Easy mode – A simplified interface lets you customize text, assets, and colors in the layout.
- Standard mode – A new document opens with the layout you selected. You can add and replace assets in your newly created document.
Click Create.

Sort templates

You can sort templates in a different order so that the ones you’re most interested in display first.

To sort templates:

While viewing templates, click the Sort By dropdown.
Select a sorting option:
- Most used
- Recently used
- Recently added

Filter templates

Filters narrow down your template options so that you just see templates with the characteristics you want.

To filter templates:

You can browse available filters in the Filter panel on the left side of the Template Gallery.
Expand a filter type to see the available filters, then check the boxes for the filters you would like to apply. If you select more than one filter, only templates that match all of the checked filters will display. For some combinations of filters, there may be no matching templates.
If you already know the filter you want, you can search for it by entering the filter name in the Filter field (e.g., type expandable if you want to view templates for expandable ads).

Any filters currently in effect are displayed as chips next to the “Sort By” dropdown.

Remove filters

To remove a filter, click the x by the filter name or uncheck it in the list of all filters.

Filter types

Platforms – Specify the ad platform, such as Google Ads or AdMob.
Ad Types – Choose among standard ad formats.
Devices – Select your target devices, such as desktop or mobile.
Features – Display only templates that incorporate a particular feature.
Components – Find templates containing a specific component.
Industries – View ad templates that were designed for specific business types.
Dimensions – Look for specific sizes.
Dynamic Vertical – Choose a data schema for dynamic ad templates.

Preview a template

For a clearer idea of how a template will look in its finished state, you can preview it in your browser.

To preview a template:

Open the Template Gallery by selecting New from template… from the File menu, or Use template from the start page after launching Google Web Designer.
Click Select for the ad layout you want to preview.
Fields appear in the left-hand panel:
1. Size – If multiple sizes are available, select the size you want.
2. Browser – Choose the browser where you want the preview to appear.
Click Preview.

Add and replace assets in a template

If the template you want to use is available in Easy mode, you can switch in your own assets using a streamlined interface.

Ad templates have placeholder assets and descriptive IDs for each element. To create an ad from a template in Standard mode, you can just replace each generic placeholder asset with an appropriate one for your ad. Ads created from templates are completely modifiable; you can add or delete assets, components, and events as you wish in order to create a more customized ad.

The “Swap Image” function lets you replace an image with either an image in the Library or an image that you upload. This is especially helpful when you’re replacing stock images from a template.

To replace an image in an ad created from a template:

Right-click the image you want to replace.
Select Swap image… from the pop-up menu.
In the dialog, either select an image from the Library or click the add button to select an image from your computer.
Click OK.

To change text in a template:

Select the text container element. You can easily select an element in the Outliner even when it’s behind or inside another element.
Select the Text tool from the toolbar on the left.
Click inside the text container element. The element is outlined in blue and a blinking cursor indicates where you can start editing the text.

Conclusion

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