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Table of Contents
Gratis Seo Tools
. Answer The Public
Find 150+ keyword ideas in seconds.
Most SEO tools get their data from the same place: The Google Keyword Planner.
Answer the Public is different.
This awesome tool finds questions that people ask on forums, blogs and on social media.
And it turns those questions into awesome keywords:
Best Feature: “Vs. Keywords”
You’d be surprised how many people search for “X vs. Y” keywords in Google.
(For example: “iPhone vs. Android” or “SEMRush vs. Ahrefs”.)
And Answer the Public has a section of the results dedicated to “Vs. Keywords”.
This brings us to the 2nd tool on our list…
2. Woorank’s SEO & Website Analysis Tool
Get a list of SEO improvements in seconds.
This is a very handy Chrome extension.
First, you get an overall SEO score.
Then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.
Best Feature: “Marketing Checklist”
Most SEO tools only tell you about problems… not solutions.
But with Woorank you get a detailed SEO checklist that you can use to fix any issues that you run into.
And now it’s time for our next free SEO tool…
3. Animalz Revive
Improve and update old content.
Animalz Revive helps you find older content on your site that needs an update, an upgrade… or both.
Before this tool, you had to manually comb through your Google Analytics account to find these pages.Which was a giant pain.
Fortunately, this tool tells you exactly which articles on your site need the most attention.
Best Feature: “Traffic Loss Since Peak (Views)”
This feature lets you know exactly how many visitors that a piece of outdated content is costing you.
4. CanIRank
Quickly answer the question: “Can I rank for this keyword?”.
CanIRank is a super-detailed keyword difficulty tool.
And unlike most free SEO tools, CanIRank doesn’t give you generic advice like:
“This keyword is really competitive”
Or
“This keyword has low competition”
Instead, it tells you whether or not YOU can rank for that keyword.
Very cool.
Best Feature: “How can you better target this keyword?”
CanIRank isn’t just for sizing up the first-page competition.
It also gives you suggestions that can help you rank for a specific term.
5. Google’s Mobile-Friendly Test
Get your site ready for Google’s Mobile-first Indexing.
You might have heard that Google recently made a big change to its algorithm.
(This change is officially called “Mobile-First Indexing”.)
The bottom line is this:
If your site isn’t optimized for mobile devices, you’re in big trouble.
Fortunately, you don’t need a full-time developer to make your site mobile-friendly. All you need to do is run your site through the Mobile-Friendly Test tool.
And it tells you whether or not Google considers your site mobile-friendly.
Best Feature: “Page loading issues”
This feature shows you how you can improve your site’s code. That way, Google’s mobile crawler can find and index all of the resources on your site.
6. Seed Keywords
Find completely fresh keyword ideas.
Most keyword research tools work the exact same way:
- Enter a seed keyword into the tool.
- Get a list of closely-related terms.
The problem with this approach is this:
Everyone types the same seed keywords into these tools.
Well, Seed Keywords takes a completely different approach.
Instead of pulling seed keywords out of thin air, you ask your customers how they’d search for you online.
Then, type those seed keywords into your favorite keyword research tool.
Best Feature: “Submit Query”
Once the results come in, you can use SeedKeywords to do a Google search for the keywords that people gave you.
That way you can quickly scan the search results… and see how competitive those keywords are.
7. Exploding Topics
Find popular keywords before they get competitive.
This free SEO tool does one simple thing:
It bubbles up topics that are just starting to trend.
That way, you can create content around these emerging trends (or optimize your old content around a new keyword).
The tool currently has about 2k topics in its database. And they’re adding more every week.
Best Feature: Categories
Categories let you drill down to a specific topic category that’s important to your business.
For example, let’s say you run marketing for a skincare brand. Well, you’d hit “beauty” and get a list of emerging topics in that space.
Nice.
8. Seobility
Get a deep-dive SEO site analysis.
SEObility crawls your entire site and lets you know about search engine optimization issues like:
- Slow loading pages
- Blocked pages
- Sitemap problems
- Technical SEO issues
- Lots more
You usually only get this type of stuff from paid SEO tools. So it’s really nice that Seobility gives you this data for free.
Best Feature: Content Report
This report hands you a list of pages that have content-related SEO issues.
(Things like: thin content, missing meta titles, keyword stuffing, and duplicate content.)
9. Ubersuggest
Get keyword suggestions and competition data.
Ubersuggest has a lot of features that are usually only found in premium SEO tools.
But it’s 100% free.
To use it, type in a keyword that you want to rank for (or a competing website that you want to rank above).
And Ubersuggest will give you detailed data on keyword difficulty, monthly search volume, and more.
Plus, you get a list of suggested keywords that are based on the keyword you typed in.
Best Feature: “Comparisons”
This feature shows you “X vs. Y” keywords.
In my experience, X vs. Y keywords are super untapped.
Sure, they may not get as many searches as traditional keywords. But they’re SUPER targeted and high-converting.
And to my knowledge Ubersuggest is the only tool that specifically bubbles up X vs. Y keywords.
10. BROWSEO
See your site through the eyes of a search engine.
As it turns out, search engines see your site VERY differently than you do.
And BROWSEO gives you the type of x-ray vision that search engines have.
Best Feature: SERP Preview
Get a sweet preview of how your page appears in the search results:
This is helpful for figuring out if your title and description tag are SEO-friendly (or too long). And optimizing your title and description can also help you get more organic clicks.
best free seo analysis tools
We sifted through several SEO analysis tools to develop a list of ones that offer varied functionality. Best of all, you can enjoy their features without having to pay a thing. We list some free Internet Marketing tools below, in no particular order.
Google Search Console
One of the best free SEO tools you will find is Google Search Console. Whether you want to execute an initial SEO analysis or improve your existing digital marketing strategy with new keywords, Search Console will help you do both. Best of all, you do not need coding knowledge or web development experience to use this tool, making it an excellent choice for beginners.
Use Google Search Console to optimize, monitor, and even debug your website. Get insight into the keywords your site is currently ranking for. Is your site mobile-friendly? Search Console will let you know, plus suggest ways to optimize it so smartphone visitors can have a positive user experience – a very important factor, as nearly half of all website visitors come to websites via a mobile device or tablet.
View essential metrics like your clicks, impressions, average position, and click-through rate (CTR), plus which pages are in Google’s Index, so you can submit the others that are not via the URL inspection tool. That is just a sampling of what Search Console can help you do at no cost.
Google Analytics
While Google Analytics has a paid version, you can use the free version to enjoy plenty of features to improve your site’s SEO and improve its ranking on Google and other search engines. For starters, you can see where your users are coming from by comparing non-organic versus organic traffic. Once you spot channels that are working particularly well, you can optimize them to attract even more traffic.
Speaking of traffic, you do not want the fake variety, as that can ruin your SEO efforts. Google Analytics gives you the power to filter your referral traffic to avoid this issue by removing “bot” traffic from your reports, giving you (or your clients) a real, unskewed view of your website’s traffic.
Site Content Reports is another feature worth mentioning, as it can help you explore each page’s engagement metrics to learn more about acquisition behavior, landing page conversions, and more. And, if you want to pinpoint which channels brought the most conversions, you can do so with the Multi-Channel Funnels report’s Assisted Conversions feature.
Google Trends
If you have an established website and need to conduct audits or research, the other free search engine optimization tools on this list should suffice. But, if you are new to the game and want insight into what people are searching for globally, Google Trends may be your best bet.
Will Google Trends be the all-in-one SEO solution you need to appear high in the SERPs? No, but if you use it to get a general understanding of where you want to go, then pair it with a more robust SEO tool like the others we have mentioned, that combo should get you well on the way to the ranking you desire.
What can you use Google Trends for? Use it to look for global trends in search phrases or keywords or to break them down by individual countries. Use it to compare trends over time. Or use it to find popular topics so you can start injecting long-tail keywords into your site to give it a solid SEO boost for relevant keywords.
Bing Webmaster
Google is not the only search engine you want to rank for, as Bing can bring in site traffic as well. With Bing Webmaster, you can gain access to various SEO tools that can help you boost your page rankings on Microsoft’s search engine.
Bing Webmaster’s highlights include:
- An easy-to-use keyword research tool that can help you see what your audience is searching for and how often they are doing it.
- A site scanner that scours your website for any technical SEO mistakes that need fixing.
- Insight into your backlink profile.
- Reports that pinpoint SEO errors throughout your site or on individual pages.
Seolyzer SEO Tool
If you want to know how Google views your website, Seolyzer is a free SEO tool that can help. Its impressive feature set can give you the following insights into your website’s SEO:
- See which of your site’s pages are most relevant to Google, plus which are the most crawled.
- Measure the impact of your specific SEO moves according to page or category.
- View a comparison of desktop to mobile responsiveness, crawl volume, page speed performance, and other metrics.
- Spot SEO problems that need to be fixed before they cause more issues, such as error codes, redirects, or slow response time.
HubSpot Website Grader
SEO beginners should find HubSpot Website Grader quite a handy tool, as it is free to use and incredibly easy to start. To begin, enter the URL of the website that you want to have graded, along with your email address. From there, you will receive a report card grading your site’s SEO in various aspects, along with recommendations on how to improve it.
What can you learn from your Website Grader report card? Many things, such as website performance and issues that need immediate attention. But instead of simply seeing what needs to be fixed, you will receive clear and concise steps on how to boost your SEO so you can take instant action.
Other benefits of using this SEO tool include tips to improve your user experience, security, and performance on mobile devices.
Seobility
It does not take much to analyze your site’s SEO with this free tool, as you can get started by simply entering your URL. Seobility will do a detailed audit of your entire site, and, as a bonus, it will also include 1,000 subpage audits, keyword monitoring, and email reporting.
If you want to see how your site rates in terms of SEO, Seobility will tell you with scoring that factors in page quality, link structure, meta info, and more. And, if you are unsure of how to improve your meta info, Seobility will show you exactly what to do by identifying shortcomings with your titles, tags, descriptions, domain names, URLs, and other on-page factors.
With details on your internal links, erroneous anchor text, and headers, you will see how to improve your page and link structure. And, to keep you from losing any more current traffic due to technical errors, Seobility will spot them and tell you how to fix those on-page SEO problems, so you do not lose potential visitors in the future.
UpCity Free SEO Report Card
As you can tell by its name, UpCity can grade your site’s SEO against your competitors at no cost. All that is needed to get that grade is to enter a few details about your business, website, and competitor’s domain, and you will be good to go.
As for what you can learn from your SEO Report Card from UpCity, here is a sampling:
- An overview of your site’s ranking on the top search engines like Google and Bing.
- Details on your site’s accessibility, such as how long it takes to load.
- Your number of pages that are indexed.
- How many sites link back to yours, and how your backlinks compare to your competitors.
- An on-site analysis of how well you used your primary keyword throughout your website.
- Your site’s trust and authority metrics.
Conclusion
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