There are many social media marketing tools out there, so it can be overwhelming to figure out what you need and how much of it you need. I’ve done the research for you! I’ve compiled a list of the latest social media marketing tools, sorted by category, with a short description of each tool, who it’s best for, and exactly what you get when you sign up.
We’ll start with social analytics tools.
Table of Contents
Latest Social Media Marketing Tools
The portrayals of the best social media marketing tools are short, just to give you a general thought of each tool’s essential qualities.
- Social Champ
Social Champ is a social media scheduling and management tool that helps you spread your content on all social media platforms at once. The tool claims to “help users and brands to increase their audience reach by 75%.” This tool has multiple social media automation features and multiple integrations to help you.If you are a beginner or a business with automation tools and want an easy-to-understand user interface to promote your content, then Social Champ is the right choice for you. One of the best parts of Social Champ is its responsive customer support. It also allows you to repeat your content on Facebook and Twitter. What Key Features Do They Offer?- Bulk Upload feature from a CSV file. – Scheduling months of content in a single click.
- Auto-post content via RSS feed.
- Repeat on Twitter & Facebook.
- Recycle your content by creating collections of posts and using them in upcoming campaigns.
- Social media content calendar lets you plan posts for weeks.
- Content Suggestion – Find excellent quality and productive stories to share.
- Link Shortening & Tracking – Links get auto-shortened and tracked using UTM codes.
- Analytics – Track clicks, likes, retweets, favorites and export them in a CSV file too.
- Team Collaboration Feature – Share your profiles with team members without sharing passwords.
- Chrome Extension – to share content directly from any website.PricingStarting from $26/month on a professional plan with 12 social accounts.
- Buffer
Many marketers have used Buffer for years. It allows you to quickly put your posts in the queue to schedule them on different platforms. Buffer has divided its product into three categories. Publish, Reply, Analyze. You can choose which plan suits you better according to your marketing needs.Buffer has recently introduced a new feature that allows you to include the first comment with your scheduled Instagram posts. Most of the advanced features that third-party tools integrate buffer offers.PricingStarting from $6/month per social channel and unlimited posts. You can add on another channel for the same amount and so on! - Hootsuite
Hootsuite allows businesses to track their clients and understand their customer’s sentiment and engagement towards their brand. It’s crucial to break down any preconceived notions that the client may have regarding their brand. Hootsuite does a good job of providing a lot of feature functionality in a clean and relatively easy-to-learn user interface.While it can get pricey if you exceed specific quotas, it’s still well worth looking for small business digital marketers.PricingStarting from $19/month on the basic plan with 1 user and 10 social profiles, and unlimited scheduling. - Social Status
This SMM tool helps automate social media reporting by carrying out a detailed analysis of your profiles. Social Status provides four levels of analytics; profile, ads, competitor, and influencer, and generates customized reports for all four levels. The tool supports Facebook, Instagram, YouTube, and Twitter.PricingStarting from $29 per month for 10 social media profiles. - eClincher
Another tool for publishing content is eClincher. It helps you with publishing, engagement, listening, and analytics. eClincher claims to be “perfect for businesses, brands, and agencies.” eClincher supports Facebook, LinkedIn, Instagram, Pinterest, and YouTube. The process of scheduling is simple. All you have to do is pick your accounts and enter your posts.It also gives the option to repeat the content over the selected intervals. But many advanced features are only available in premium or agency plans. The UI design needs a little improvement, though!PricingStarting from $59/month on the basic plan with 10 profiles and 1 user. - SocialPilot
SocialPilot manages social media, schedules social media posts, improves engagement, and analyzes results. Socialpilot also supports bulk posting on different social channels. The template for bulk scheduling might sound a little problematic if you don’t have any prior experience in bulk scheduling. SocialPilot offers comprehensive analytics concerning different platforms.The only limit is the absence of social listening and not supporting video posts in bulk uploading.PricingStarting from $30/month on a professional plan with 25 social media accounts. - SociAlert
SocialAlert is a tracking tool that helps you to track your hashtags, keywords, and social accounts. If you want to avoid all the social noise and focus on the performance of your keywords and hashtags, Social Alert is the right tool for you. Hashtag tracking can help startups to grow their digital presence and tap into more customers.You can use this tool to expand your post reach on social media by using relevant industry-related keywords. The tool generates a report with the number of posts, impressions, users, reach, and top mentions, which will help you make your next marketing campaign a success.PricingStarting from $9.95/month on a starter plan with 2 account and hashtag trackers. - CoSchedule
Coschedule is an affordable and straightforward to use scheduling tool which will save your time and extra efforts. Instead of dedicating time to post every single day, you can schedule all your content for weeks, months, or years at once. Perfect for someone who has never used an automation tool before.Coschedule’s watermarking, bulk uploading, and collaborative features make strengthening any blog and events more manageable. It helps to minimize workload while maximizing user engagement. But Coschedule’s chrome extension and mobile app have limited access to its overall features.PricingStarting from $14.99/month on a personal plan with 1 user. - Sprout Social
Sprout Social is a social media software used for management and helps you find solutions to your social media problems and strengthens connections with your brand’s audience. It enables you to manage and control social posts across multiple platforms, networks, and campaigns, all in one place.It is a perfect solution to drive the businesses’ strategic decision-making with your social data and analytics insights. Even though Sprout Social is an all-in-one automation tool, but it might be a little expensive if your startup is on a limited budget!PricingStarting from $99/month on the standard plan with five social profiles. - Sendible
Sendible is an SMM tool that comes with a range of useful features to manage your social media campaigns. It can help you improve communication through better collaboration when scheduling and approving content. If your startup has clients, you can use advanced reporting and more in-depth insights through their Google Analytics integration to show them.Sendible has around 20 integrations with critical social media platforms, blogs, forums, and Slack too. The user interface is easy to use. Bulk scheduling is done through a CSV file. It also has a built-in content library and access to Canva.PricingStarting from $29/month on a micro plan for solopreneurs with 12 services and 1 user.
latest social media marketing tools in nigeria
1. Mention
As far as social media is concerned, mention is one of the best tools out there to improve your presence online.
With Mention:
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You can monitor what the web is saying about your company and products, also about your competition and finally, Mention also takes notice of what the web is saying about your brand and keywords related to your industry.
Mention allows you to monitor the activities surrounding this mentions on social media, forums, blogs and other social media platforms.
Mentions also have the feature of social features that allow you to share industry news that you find and also mentions about your brand.
Using the tool Mention.
At the homepage of the Mention Website, sign up for a free trial first. Then choose how you want to use Mention. Mention can be installed for Windows, iPhone, Android or Chrome extension.
Next create a Mention Alert, naming your alert, including and excluding expressions and choosing a language.
The next step is very important because you need to filter the right sources where you want to get mentions from. Except you want to exclude certain sources or block a website, just allow from the whole web.
You can also choose if you want alerts coming in from influential people to be marked differently than others.
Once you’re through click “Create my alert.” At this point, you can choose to share your alert other users. Anyone can then see the alerts, but you’ll be the owner with the ability to edit and manage settings, add or delete users as well as delete the alert.
2. Buffer
There are lots of publishing tools out there that help to distribute content to your social media users, but buffer goes a step further with incredible analytics to cater for the key metrics on all the platforms where content is shared.
Buffer sends your updates to Facebook, Twitter, Google+ and more
It also helps you understand the best periods for posting content, this way you understand how to build your social media presence on solid data.
Buffer for business is one of the most robust tools out there for managing social media for businesses.
You can see most clicks, retweets, likes, or whatever other metrics you’d like to see, so you can sort your social media analytics by the metric you want to see.
Order your posts on images, link posts and quotes, this way you can know whether posts with images are performing better than those that aren’t. And there is so many more features buffer allows you to track your social media activities apart from distributing content.
Remember most of these analytic services are available on their paid features.
3. Twitter Counter
Losing progress on twitter can be done easily, growing mentions and building your account is done better when you understand how to track your progress and Twitter Counter allows you to do that effectively.
It’s a free service that tracks changes in your follower count and predicts future growth over time.
Twitter counter is very useful in knowing the progressive growth of your followers, this information can be very useful for sharing and growth.
Twitter counter is great for the following areas:
- Tracking your follower count: Checking up on your followers’ growth over different periods of time is a great way to figure out what type of content your Twitter followers are most interested and the type of content that will help you increase your followers count. Keep viewing the statistics to find out the time you gained the most followers
- Compare your follower growth rate to others: You can also compare growth with other people with similar accounts that also use TwitterCounter.The reasoning behind comparing followers between certain accounts can be related to content sharing. If a competitor has more followers than your account, you need to take a look at what type of content he or she shares.The most important thing is that your followers are growing.
- Compare updates from various accounts: You can also use the Compare function in TwitterCounter to compare the number of updates among three different accounts.
4. Zapier
Zapier is a connector tool that helps you to integrate all your services and independently connecting those services to make your work simpler and easier.
You can also connect productivity apps like Asaa and Evernote to social networks like Twitter and even Dropbox and Google drive.
Imagine receiving a new lead on your WordPress blog and simultaneously creating a new lead form on salesforce, without creating a single line of code.
That’s the power of Zapier that you can create have these integrations that save you time, money, and development.
5. Feedly
Finding great content to share with your audience is easy with Feedly. Not only can you subscribe to RSS feeds to keep on top of industry blogs or news sites, but you can also use Feedly to discover new content related to your topics of interest.
Some tips on using Feedly:
- Get your best sources together and click on the add icon at the top right section of the dashboard to add them to your Feedly.
- Assign the right layout for your source
- Share and participate, every time you bump into an article you find interesting, recommend it. This helps improve the quality of Feedly for all other users
6. Sprout Social
Sprout social shares similar features with Buffer.
However, it focuses more on customer relationship management through social media platforms, enabling individuals to quickly manage and respond to engagements to keep customers happy.
Sprout functions as an all-in-one social media marketing tool to help content managers control their efforts effectively. It’s not as thorough as Buffer at this but makes up for it in other areas.
It offers multi-level access, which means it’s perfect for businesses large enough to have teams of editors and writers. Some can have directorial control, while lower-level team members can log in to receive and update tasks.
The detailed analytics platform helps managers keep on top of engagement, to foster and nurture it through responding quickly and effectively to comments and requests.
7. HootSuite
If there’s one tool on this list you’ve probably already heard of, it’s HootSuite. It allows you to post the same content across multiple platforms at once.
HootSuite is a simple, but powerful tool for the average social media marketer. They have worked hard to overcome previous limitations of content optimization for different platforms, and now offer better control over the content.
There is now an option to schedule posts in advance on a number of different social platforms.
HootSuite can now help people create campaigns, competitions, and curated collections of user-generated content easily and across platforms.
There’s a cool feature introduced focused on ‘sentiment’, that allows you to see how many of the comments directed at your social media profiles are positive, neutral, or negative.
8. BuzzSumo
BuzzSumo is a different kind of search engine, which helps you find the hottest content and search terms in your niche.
This is one of the secret tools every social media marketing expert should have.
This is one of my favorites. It enables you to see what the best performing content is and take inspiration from it.
Even better, you can search for a topic or even keywords, and see what the best performing posts look like across categories, so your search can be super-specific.
You can even see who the influences are that share successful content so you can target them and build relationships.
9. IFTTT
IFTTT stands for If This Then That.
If This Then That is a free-to-use resource that allows you to find super simple ‘applets’ that create a single time-saving response to a pre-set condition.
I remembered when an employee of mine introduced me to this useful tool.
There are tons of great little features.
Things like automatically syncing your profile images across social media platforms, or tweeting your Instagram photos as native images on Twitter.
You can create ‘recipes’ that use multiple applets to describe more complex circumstances. So for instance, if you get a positive tweet you can auto-retweet it, where if you get a negative one, you auto-respond with a DM request.
These are little things that can save a lot of time when combined together. You just need to form a habit of using them.
10. Canva
Canva is the easiest way to create arresting, web-optimized graphics using images and text, and it continues to be one of the most impactful social media marketing tools out there right now.
With Canva, you can create great image content for social media.
This is my favorite tool for creating stunning images for social media posts. (Some of our featured images are created using this as well!)
The interface is as simple as drag and drop, but with font and color control, image editing and positioning, and more, it is often used for menus, CVs, and other professional applications.
Despite the pro results, it’s free to use!
11. Fanpage Karma
Fanpage Karma is a social media marketing tool that helps you to monitor any Facebook page with the best analytics and statistics tool. Create insight reports and optimize your social media marketing strategy.
Fanpagekarma is a tool for following and tracking the fan pages you manage, as well as the fan pages of your competitors.
You can use this tool to follow a limitless number of fan pages whether they’re your own pages or another page in your niche; whether you’re an administrator for the page, or not.
This tool also has key performance indicators and the insights that can be gleaned using this excellent tool for Facebook fan page optimization
12. Bitly
Bitly is used to shorten any URL so that it will fit nicely across every social media channel without eating up space and character counts. You can also have customized shortened URLs using the API.
Using a Bit-ly link allows you to track analytics for one post using one source, instead of having to collate your click-throughs from different portals.
To sum it all up:
There are literally thousands of social media marketing tools and management dashboards out there to choose from. Some are more specialized than others to different social media outlets or different forms of doing business.
These are the ones I have found to be most valuable and influential.
If you are looking to perfect your social media marketing skill, then navigate to this page to see details of our digital marketing training.
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