In this post, we’ll take a closer look at the most popular open source email marketing software for small businesses. The primary benefit of open source software is that it is free to use and you can customize it to your needs. Our list includes five solutions that are widely used by small businesses to manage their email marketing campaigns.
We’ve also included links to the vendor’s website, so you can learn more about each solution and decide if it’s right for your business.
Broadcast By Email
Broadcast By Email (BBE) is an email marketing platform that allows you to easily create and send personalized emails to your customers and prospects. It provides a drag-and-drop interface for managing subscribers and sending emails. You can integrate BBE with your website or web application using an API.
MailChimp
MailChimp is an email marketing service that allows you to send automated emails based on user behavior, such as when they sign up for your newsletter or make a purchase from your store. You can also design custom templates for your emails using MailChimp’s drag-and-drop editor, which makes it easy to create professional-looking messages without any HTML experience.
Most Popular Open Source Email Marketing Software
Mautic
(Source: Mautic)
Features
- Automated Email Responses
- Personalized Emails
- Mobile Optimized
- Search Tracking and Optimization
- Automated Alerts and Tasks
- Budgeting
- Ad Management
- Analytics
Mautic is one of the most advanced software tools available on the Internet today. It has a wide range of features that automate almost all advanced functions and enable seamless functioning. The response system and task management systems are completely automated. All the searches can be tracked and Mautic even optimizes searches for future uses. Mautic is integrated across almost all major platforms and is even mobile friendly which makes it extremely convenient. Mautic helps you manage Ads over Google and Facebook as well. Mautic also uses Google Analytics and gives use daily and weekly reports regarding responses and alerts you about irregularities. Mautic is extremely customizable and is a complete package when it comes to email marketing. If you have a small to medium enterprise, Mautic is a great option to have at hand.
List Messenger
(Source: List Messenger)
Features
- Automated Subscribing/Unsubscribing
- Message Archive System
- Integrated Subscriber History
- Spell Check
- Automated responses
- Analytics
- Database Management
List Messenger is one of the most basic tools out there. It has a simple and extremely customizable UI. But being simple does not make it devoid of an array of features. It has a completely automated subscriber management system. Along with this, it has a vast message archive system which makes it easy to manage similar responses and alerts. Subscriber history enables tracking of vital information and helps you manage messages and campaigns accordingly. It also has a very convenient spell check feature that keeps your emails precise and error-free. List Messenger is integrated with Google Analytics which helps keep track of important information regarding subscribers and important alerts and responses on a daily and weekly basis.
pHpList
(Source: pHpList)
Features
- Personalization
- Extremely Scalable
- Automated email responses
- Subscriber Management
- Analytics
- Bounce Processing
- Campaign Scheduling
pHpList is a great software tool that enables seamless integration over a range of platforms. It is very scalable and can be used from the smallest of businesses to even large enterprises. The response and alert systems are automated which makes it very time-saving. It has an excellent subscriber management system that helps sort them, and adapt and respond according to their activity. It is fully integrated with Google Analytics, keeping you in the loop with overall activity daily. Bounce processing and management is another very important feature that helps avoid delivery errors and keep a check on invalid email IDs and accounts. pHpList helps in creating and managing campaigns as well, from scheduling them to planning them. pHpList is a complete package when it comes to email marketing and can be used by small and medium enterprises.
OpenEMM
(Source: OpenEMM)
Features
- Fluid and Simple UI
- Bounce Management
- Mail and Link Tracking
- Automated data import and export
- Scripting and personalized emails
- Target Group management
- Analytics
OpenEMM is a very simple and customizable email management system. The UI is very fluid and user-friendly. It has a great bounce management system which helps avoid delivery errors. Email and link tracking help keep track of regular responses and alerts from subscribers. OpenEMM can import and export data and manage a huge database regarding users and subscribers. OpenEMM can help you script and personalize emails in context with the user’s needs. OpenEMM can also keep track of your target groups, segregate them and automate your responses regarding those target groups. It is integrated with Google Analytics which helps keep track of responses and alerts daily.
MailChimp
(Source: MailChimp)
Features
- Personalization
- Segmentation
- Analytics
- Google and Facebook Ad Management
- Multi-Platform Integration
- Automated responses
- Campaign Management
MailChimp is one of the most advanced software out there. It is extremely customizable and the dashboard can be personalized according to the user’s needs. The response and alert system are automated, wherein MailChimp starts sending bulk responses to a similar set of subscribers. Another great feature is the Ad management feature which enables advertising over various platforms, mainly Google and Facebook. MailChimp is integrated with Google Analytics which helps track responses and subscribers daily. A major feature of MailChimp is its campaign management system which helps plan and schedule mail campaigns regarding any event or occasion. MailChimp can manage small to medium enterprises very easily, which makes it one of the most popular email marketing platforms on the market.
SendBlaster
(Source: SendBlaster)
Features
- Layout Editor
- Personalization
- Categorized Templates
- Campaign Management
- Segmentation
- Subscriber Management
- Bounce Management
- Analytics
SendBlaster is an extremely customizable software tool. The dashboard and regular activities or actions of the software can be personalized according to the user’s needs. The layout and the templates of the emails can be edited and framed to your need. SendBlaster has a huge database of templates that are categorized according to events, responses and subscribers. It has a very convenient campaign management system that helps plan and schedule email and Ad campaigns when needed. Another great feature is its bounce management system which helps avoid delivery and response failures. SendBlaster is integrated with Google analytics, keeping you in the loop with statistics regarding mails and responses daily.
GNU Mailman
(Source: GNU Mailman)
Features
- Simple UI
- Subscriber Management
- Bounce management and processing
- Archive system
- Content Filtering
- Personalization
- Analytics
GNU Mailman is a very basic software tool, very convenient as starter software. Although the UI is very basic and simple, the feature list is not. Mailman has a very good subscriber management system enabling the user to automate and schedule responses and emails to subscribers according to their needs. The bounce management feature is also a very convenient feature that helps in avoiding delivery and response issues. Mailman has a huge message archive system as well. GNU Mailman is integrated into Google Analytics which helps keep track of responses and issues daily. Mailman is perfect as a starter software for small and medium enterprises.
We have added one more popular software for discussion-Active Campaign.
ActiveCampaign
(Source- Active Campaign)
Features
- It builds a history to store all edits in case users want an older email.
- With its multi-user feature, users can edit campaigns together in a team
- Track your contacts location for geo-targeted campaigns
- Segment and group your audience based on the information you have.
- It makes emails look good both on mobile and desktop
- Add a tag, create deals, and get notifications when an email link is clicked
- Custom data fields to collect the contact information
- Personalize each email
- Track your campaigns on popular social media sites.
- Upload unlimited images
- Sitetracking allows connecting your email marketing strategy with the audience’s behavior on your website.
- It manages delivery to reach as many people as possible
- It integrates and connects your email marketing service to other external apps.
Active Campaign is a popular software to create email marketing campaigns and email newsletters. It lets users plan and executes email campaigns with its robust set of features. Users can send welcome emails, auto-responses, triggered and targeted emails, and scheduled emails to the broadcast list. It has a drag and drops options with beautiful prebuilt templates to let users design appealing emails for their respective audiences. It makes email marketing engaging and optimized
sendportal
SendPortal is a brand new email marketing app by Mettle built on Laravel. It includes subscriber and list management, campaign management, message tracking, and much more.
One of the highlights of this app is that its open-source, self-hosted, and can hook into some of the most popular email services like Mailgun, SES, SendGrid, and Postmark. This will allow you send email for a fraction of the price of traditional email apps.
For complete details check out the landing page, the documentation, and the GitHub repo
Conclusion
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