Most Popular Seo Software

In today’s competitive market, you need a good SEO software to stand out. Looking for the best SEO software? You’ve come to the right place! We’ve reviewed the best SEO tools and ranked them for your convenience. Check it out!

Most Popular Seo Software

1. Ahrefs: SEO Keyword Tool

Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).  

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

2. Google Search Console: Top SEO Tool

Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing. 

3. SEMRush: Marketing SEO Tools

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.

Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”

4. KWFinder: SEO Keyword Tool

An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

George Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”

5. Moz Pro: SEO Software

SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.

Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”

6. Ubersuggest: Keyword Tracking Tool

Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is. 

7. Answer The Public: Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.

Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”

8. SpyFu: Free SEO Tools

While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.

Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”

9. Woorank: SEO Ranking Tool

As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to  optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.

10. Majestic: Marketing SEO Tools

Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.

Ryan Scollon, SEO Consultant at RyanScollon.co.uk  recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”

best seo software for agencies

1. Ahrefs

Ahrefs is all-round SEO agency software that offers services in the realm of keyword research, link building, competitor analysis and rank tracking. Ahrefs crawls the internet 24/7 to check on new live websites, storing petabytes of information about those websites.

Here are a few noteworthy features of this tool:

• Keywords Explorer: The Keywords Explorer is a feature that shows you keyword ideas, along with their organic traffic and ranking difficulty.
• Site Explorer: Through the Site Explorer you can analyze any website’s organic traffic, backlinks and paid traffic.
• Site Audit: Through Site Audit, you can check your website’s on-page SEO and analyze it for possible issues.

Pricing

• Lite: $99/month
• Standard: $179/month
• Advanced: $399/month
• Agency: $999/month

2. Keyword Tool

Keyword Tool is a free and one of the best SEO software for agencies, which generates long-tail keywords for any topic with Google Autocomplete – Google’s search feature that offers topic-related search suggestions.

Here’s what Keyword Tool does:

• It pulls keywords from more than 190 Google domains.
• It uses more than 80 Google language interfaces to give you keyword suggestions.
• It provides accurate cost-per-click and search volumes for all global keywords.

Pricing

• Keyword Tool: Free
• Keyword Tool Pro Basic: $69/month
• Keyword Tool Pro Plus: $79/month
• Keyword Tool Pro Business: $159/month

3. KWFinder by Mangools

KWFinder is an SEO software for agencies which helps create paid search campaigns. This tool provides a list of keywords based on their search volumes, cost per click, and search difficulty.

Although KWFinder is a great tool, it is most effective for high volume keywords in high volume markets. You may find that data for niche specific, low volume keywords to be less reliable.

Nevertheless, the tool offers some great features like:

• Keyword Look-Up: This primary feature offers a number of indications like Trend, CPC and Search for any particular keyword that you search for.
• Domain Look-Up: With Domain Look-Up, you can explore the keywords of other websites. This feature comes in handy when you’re doing competitor analysis.
• List Creation: Here you can break down your main keyword list and divide it into custom sub-lists to help you with your keyword research.

Pricing

• Mangools Basic: $29/month
• Mangools Premium: $39/month
• Mangools Agency: $79/month

Link Building

1. Moz

Major organizations across the marketing industry use Moz. Moz’s Link Explorer Tool is highly recommended for tracking and managing links for your clients. It’s one of the best SEO software for agencies and with a whopping number of 40.7 trillion links in its database, you can easily find the perfect backlinking opportunities for your client websites using the Link Intersect feature.

Here are some cool features that this tool offers:

• Research Competitor Backlinks: This feature allows you analyze your competitor’s link profiles and see how they’re getting their links.
• Link Intersect: With this tool, you can find opportunities that are linking with your competitors but not you.
• Domain Authority Checker: The DA Checker lets you keep track of metrics like Domain Authority, Page Authority and Spam Score.

Pricing

• Standard: $99/month
• Medium: $179/month
• Large: $249/month
• Premium: $599/month

2. LinkAssistant

Link-Assistant is one of the top SEO agency software that you can use to find thousands of relevant backlinks. The tool crawls around 7.1 billion pages on a daily basis, ensuring that you get reliable results each and every time.

Here are some awesome feature that the Link-Assistant tool offers:

• Finding Link Partners: Through this feature, Link-Assistant finds link submission forms of relevant link-sharing partners, locates websites using your keywords, and suggests new keywords.
• Complete Control of Emails: Link-Assistant finds email addresses of potential link partners and allows you to send out emails from the platform directly.
• Link Directory: Link-Assistant creates link directories that contrast with your website’s design. You can customize this link directory and organize your link partners into different categories as well.

Pricing

• Professional: $149
• Enterprise: $349

3. BuzzSumo

The best part about BuzzSumo is that it’s not just confined to finding high performing articles that you can use for link building. It also offers several other features to help you find influencers for your niche and come up with content ideas.

Some features of BuzzSumo include:

• Content Discovery: Uncover content ideas using topics, analyzing trends and researching forums.
• Content Research: BuzzSumo will scan millions of articles and give you important insights related to their social engagements, traffic and other important metrics that you can use for link building.
• Find Influencers: This feature searches for the best influencers related to your niche present on some major social platforms like Instagram, Twitter and the web.

Pricing

• Free
• Pro: $99/month
• Plus: $179/month
• Large: $299/month

Competitive Analysis

1. SEMrush

SEMrush is a powerful tool for analyzing your competitors. This SEO agency software lets you analyze any website by showing their top pages, backlinks, competitors and several other important metrics like their organic traffic and top-ranking keywords.

Being one of the best SEO software for agencies, it offers some amazing features like:

• Position Tracker: Track the positions of your keywords, analyze local competitors and categorize your keywords using tags.
• On-Page SEO Checker: As the name suggests, the on-page SEO checker feature checks your website’s on-page SEO and compares it to how your competitor websites are performing.
• Keyword Alerts: This feature is super helpful because it sends out an alert every time a keyword drops by a few numbers or leaves the top 10 positions.

Pricing

• Pro: $119.95/month
• Guru: $229.95/month
• Business: $449.95/month

2. SE Ranking

SE Ranking is another great all-in-one SEO agency software that comes packed with all the necessary tools to carry out tasks like keyword research, website SEO audit, and competitive analysis.

Although SE Ranking is a SEO software, you can also use it for social media management, scheduling posts on your pages, and analyzing key social media metrics.

Here are some features of this all-in-one SEO package:

• Website Audit: This feature checks your entire website against some pre-set SEO parameters and offers suggestions on fixing any issues that might come up.
• Backlink Checker: The Backlink Checker helps in prioritizing your back-linking opportunities, and analyzes your competitors’ backlinks.
• Competitor Research: This tool can be used to identify your competitors’ keyword strategy for paid and organic search, including their Google Ads history.

Pricing

• Essential: $31/month
• Pro: $71/month
• Business: $151/month

3. SpyFu

SpyFu is a great search marketing tool that can assist your agency with all digital marketing related tasks, including SEO. It comes with a sufficient number of tools that can tackle almost every important SEO related task that your company might have to do.

What makes SpyFu so unique is that it offers features that can easily be compared to those offered by Ahrefs and SEMrush, but it does so at incredibly affordable prices.

Some great SEO features that SpyFu offers are:

• Domain Search: With this feature you can search up any domain and see where it ranks in Google, what keywords your competitors have purchased on AdWords, and their organic rankings in the past nine years.
• Monitoring Tools: These tools help monitor competitor websites and analyze their SEO rankings on a number of search engines.
• Smart Recommendations: This feature sends out recommendations which drives more traffic towards AdWords and SEO campaigns of your businesses.

Pricing

• Basic: $39/month
• Professional: $79/month
• Team: $299/month

Content Marketing

1. Uberflip

You don’t just need SEO for agencies, you also have a lot of other responsibilities for your clients as well. For content marketing, Uberflip can be a great choice. It is a content experience platform that allows you to manage your content and create digital experiences for your target audience. These digital experiences include how your audience will interact with the content being presented to them and how it will be related to your brand’s identity.

Uberflip has divided the content experiences into different categories, like Email, Paid Ads, Social Media, SEO and Events. So depending on which category you’re planning a content strategy for, Uberflip will give you personalized content options to choose from.

Below are some features that will help you in serving your clients’ content marketing needs:

• Personalized content experiences: You can easily personalize your content, create campaigns, and publish them according to your needs.
• Content recommendations: The platform also creates AI-powered content recommendations which will automatically gauge buyers’ attention.
• Analytics: The platform also identifies the good and bad performing campaigns according to how your audience is interacting with it.

Pricing

• The Uberflip website does not disclose pricing. You’ll have to contact them to get a quote for their services.

2. Contently

Contently is a top content management platform designed primarily for SEO agencies. It seamlessly integrates with all the major marketing applications like MailChimp, Google Suite, and others while giving you the power to create detailed content strategies for different audience personas.

What makes Contently stand out from other content marketing software is that it easily allows you to collaborate with content publishers, communicate with them, manage payments and generate reports as well.

Some features that you can employ with Contently include:

• Data-driven content strategy: Using the content strategy feature, you can create individual strategies based on your audiences and valuable, SEO-driven insights.
• Content value tracker: This feature is a new addition to the Analytics Suite which helps you determine the worth of your organic website traffic and identify your content’s ROI.
• Premium creative network: Apart from a great platform, you also get access to a global network where you can connect and collaborate with other marketers, publishers and videographers.

Pricing

• Monthly: $1000 – $25000

3. ClearVoice

ClearVoice sets itself apart from other content marketing platforms by letting you outsource your content creation to a huge team of more than 25,000 freelancers. You can create a team of freelance editors, videographers, writers and designers for your SEO agency and serve clients using this platform.

Its uniqueness lies in the fact that ClearVoice can be of great help if you have extra work for your agency’s teams that you’re looking to outsource to an external writer or designer.

Here are some awesome ClearVoice features:

• Collaborative workflows: This feature of the platform increases collaboration by letting all team members review, edit and collaborate on each other’s content tasks.
• Talent network search: This is where you can add new team members by searching for talent according to your needs, viewing their CVs, and contacting them.
• Dashboard: This feature shows you your content strategy’s picture in its entirety. You can see what’s performing and what’s not, check messages, and create campaign schedules.

Pricing

• Standard Plan: $249/month
• Pro Plan: $749/month
• Managed Plan: $1449/month

Website Performance Management

1. Cloudways

Cloudways is a managed cloud hosting platform that lets you choose a server for your website and run it on one of five top hosting providers. The Application Performance Monitoring function of Cloudways is an amazing website performance management tool that will help you keep track of all the important website metrics.

Here are some amazing features it offers:

• Traffic: This feature of the APM tool gives you key statistics about traffic, bot traffic, IP requests and many other important related metrics for your website.
• Database: The APM also provides details on currently-running SQL queries and how long they’ve been running for. This is a great feature for client websites that have large databases.
• Disk usage: This shows the amount of storage being used by a particular application to run your website. You can use this for analysis and prioritizing application usage.

Pricing

• Monthly: $10 – $225 (depending on server & application)

2. GTmetrix

GTmetrix is a popular tool for keeping track of your website performance. Using this platform, you can analyze how your clients’ websites are performing and what changes you can suggest or make.

Here are some features that GTmetrix offers:

• Slow Speed Notifications: If you set up an alert, you will get notified every time your website speed falls below a certain level along with a detailed report.
• Global Test Locations: With around 22 global test locations, you can check how your pages are performing in different parts of the world.
• Performance Tracking: This feature consists of all that you need for tracking website performance.

Pricing

• Basic: Free
• Solo: $10/month
• Starter: $20/month
• Growth: $40/month

3. Uptrends

Awarded the number one spot on the Main Top 50 List for 2 consecutive years, it’s safe to say that Uptrends is an outstanding platform for website performance management and tracking.

With features like Uptrend’s 1-minute monitoring, you can always stay aware of your website’s performance and stay ahead of any issues that might occur.

Some features that make Uptrends such an amazing web performance management tool are:

• Location-based Insights: With over 227 monitoring checkpoints around the world, you can easily identify the origin of your website performance problems.
• Reporting: In just a few clicks, you can access in-depth website performance reports which can also be easily shared with your team members.
• Scheduled Maintenance: You can’t be around all the time, but you can still schedule daily maintenance runs on your website to avoid any unforeseen problems.

Pricing

• Starter: $15.47/month
• Business: $21.59/month
• Enterprise: $51.58/month

Reporting and Analytics Software

1. Google Analytics

Google Analytics is one of the best software that you can use at your SEO agency. This incredible analytics tool will track your website’s social, organic, affiliate traffic along with a bunch of other important metrics.

Here’s what Google Analytics can do for your agency:

• Campaign Management: This tracking feature will analyze the amount of traffic a particular campaign is bringing to your website.
• Goals: The goals feature tracks your website’s conversions, which is the most important metric of all. You can analyze your visitors’ behavior and see how they interact with your website through this feature.
• Audience Reports: This feature gives you a colorful representation of your audience demographics, geo-location and interests.

Pricing

• Standard: Free

2. Alexa

Launched in 2014, Alexa is one of the latest but also the most popular website analytics tools out there. Whether it’s content research or SEO analysis, Alexa offers everything. And with a Google Chrome extension, it makes website tracking and analyzing even easier.

Some features that you get with Alexa are:

• Website Traffic Statistics: Statistics like Alexa Rank, referral sources, engagement metrics all can be obtained through this one feature.
• SEO Keyword Opportunities: With this feature, Alexa also serves as an incredible SEO agency software and helps you find top-performing keywords, competitor keywords and other important pieces of information that will help you rank better.
• Audience Insights: Audience Insights gives you a glance of what interests your audience, what pages they interact with and what keywords they search for.

Pricing

• Free Trial: 14 days
• Essentials: $99/month
• Advanced: $149/month
• Advanced High Traffic: $799/month

3. My Web Audit

My Web Audit is an all-in-one software that lets you create detailed audit reports, ready to be shared with your clients and prospects. From on-page SEO audits to ecommerce website audits, this app extracts all the details and provides you in-depth audit reports.

Here are some amazing features that are offered by My Web Audit:

• With just one click, you can get details on 40 important website factors.
• A browser extension makes it even faster and easier to analyze a site
• Easy to customize templates which optimized for desktop, phones and tablets

Pricing

• Starter: $40/month
• Pro: $70/month
• Agency: $200/month

Conclusion

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