SEO tools are a great way to help you optimize your website. They can help you improve your search engine rankings, increase traffic, and even increase sales.
There are many free SEO tools out there, but there is one that stands out from the crowd: Moz.
Moz is a company that offers a variety of services for marketing professionals and businesses alike. They offer everything from websites and blogs to social media management and analytics services. Amongst all this, they also offer a free SEO toolkit which allows you to track your rankings in Google as well as other popular search engines like Bing and Yahoo!
moz free seo tools
1. Bing Webmaster Tools
While Google Webmaster Tools gets all the glory, folks forget that Bing Webmaster offers a full suite of website and search analytics. Especially useful are keyword reports, keyword research, and crawling data.
Get it: Bing Webmaster
Also useful: Yandex.Webmaster
2. Data Studio
If you need to merge data from different sources (say Search Console and Google Analytics), visualize, and share it – this is Google Data Studio’s comfort zone. For an idea of all the SEO tasks and dashboards that you can build for free, check out these Google Data Studio Resources from Lee Hurst.
3. Enhanced Google Analytics Annotations
How do you know if your dip in traffic (or rise) is associated with a Google Algorithm update, or perhaps a major holiday? This is a highly-recommended Google Chrome plugin that overlays additional data on top of your analytics, so you can easily send screenshots to clients showing exactly how outside forces impacted traffic.
Get it: Enhanced Google Analytics Annotations
Alternatives: Panguin Tool, Zeo Tools
4. Google Analytics
The big kahuna, and the most widely-used web analytics package on earth. For being free, Google Analytics is surprisingly robust and plays well with other Google products, including Optimize, Search Console, and Data Studio. Some folks have privacy concerns with GA — though Google swears they don’t use this data for search rankings.
Get it: Google Analytics
Alternatives: Clicky, Open Web Analytics
5. Search Console
Probably the most useful free SEO tool on this entire list, it’s hard to imagine doing modern SEO without access to the data inside Google’s Search Console. This is the most reliable location for information on how Google crawls and ranks your site, and is one of the only places where you can get reliable keyword data. Search Console limits downloads to 1000 rows, so also bookmark the free Search Console Data Exporter to download up to 25,000 rows at a time.
Get it: Search Console
Helpful Add-on: Search Analytics for Sheets
6. Keyword Hero
Did somebody say (not provided)? Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning. It’s not a perfect system, but for those struggling to match keywords with conversion and other on-site metrics, the data can be a valuable step in the right direction. Pricing is free up to 2000 sessions/month.
7. MozCast
The brainchild of Dr. Pete and the original Google SERP tracker, MozCast is the go-to algorithm tracker whenever there’s a big update, or not. Also useful are the SERP tracking features showing the prominence of such features as ads and knowledge panels.
Get it: MozCast
Also useful: Algoroo, Rank Risk Index, Ayima Pulse
Crawling/Indexing
Specific tools to make sure your site is crawlable and optimized.
8. Beam Us Up
If you need a free, desktop crawler, you can’t do better than Beam Us Up. While it doesn’t have as many features as Screaming Frog, it does offer 100 percent free crawling with no limits. Windows only.
Get it: Beam Us Up
9. Link Redirect Trace
A free Chrome extension, lots of SEOs recommend Link Redirect Trace as the “all-in-one redirect path analyzer.” The extension reveals information about HTTP headers, rel-canonicals, robots.txt, and basic link metrics from LinkResearchTools. The “Save Screenshot” feature is super useful too.
Get it: Link Redirect Trace
10. Redirect Path
Similar to Link Redirect Trace, Redirect Path is a nifty tool from the good folks at Ayima that shows redirect paths and header information for every URL you visit. Gotta admit, I’ve used this extension for years and it’s almost “always on” in my browser.
Get it: Redirect Path
moz keyword explorer
Keyword research is the bedrock of SEO. With a research tool like Keyword Explorer you can figure out what keywords people are searching, what keywords you’re already ranking for, the demand for certain searches, and the strength of other sites competing for your target keywords.
Keyword Explorer is a time-saving keyword research tool that helps you find profitable keywords and organize your keywords into lists. Start by thinking about what your potential customers might search for. Enter these seed terms into Keyword Explorer tool to gather more suggestions, filter by metrics, and build lists to organize your keyword research.
And so much more! You can use the left hand navigation to explore various articles related to Keyword Explorer or use the search bar to query a specific term. We’ve also outlined some common customer queries below to help you find the information you need!
Want to learn more about the Moz Tools?
If you’re looking to learn more about the tools, need a walkthrough of the platform, or have general questions about what you can do with Moz Pro, you can sign up for a free 1:1 session with our Onboarding Team! To get started, head to our walkthrough page to sign up.
Looking to expand your SEO knowledge?
Moz offers a wide variety of training courses via Moz Academy! The catalog includes courses touching on various SEO topics, from basic knowledge to how to perform keyword research and more. You can view the course catalog and get started on the Moz Academy page.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines