Nodejs SEO tools are here to make your life easier.
We have compiled a list of best Node.js SEO tools that can help you to optimize your website for search engines and rank higher in Google SERPs.
NodeJS is an open source server side JavaScript runtime environment that allows you to build fast and scalable network applications. It is also known as Node JS, Node Js, and Node.js. It was originally released in 2009 by Ryan Dahl, who was working at Joyent, a cloud service provider company based in San Francisco. The platform has become quite popular over the years because of its simplicity, flexibility, performance and scalability.
Nodejs Seo Tools
In SEO and marketing a website you can invest a lot of money. However, one cannot and does not always want to do so. Especially private people are therefore looking for good and free SEO tools that are still really good.
The different tools are not only good for SEO, but also useful for tracking and analyzing visitor behavior, error detection or marketing and keyword research.
All listed SEO tools I use myself, so I can recommend them with a clear conscience! 🙂
#1 web.dev Measure
In my eyes web.dev Measure is the most useful SEO tool of all. You get a very good overview of the different Core Web Vitals, which should also be included in the future as a ranking factor for Google.Advertisements
For each subpage you can perform a separate measurement and get a score and possible improvements in four categories:
- Performance: Evaluation of the page performance (e.g. time to fully loaded, time to possible interaction).
- Accessibility: Assessment of how “accessible” content is to users (e.g. alt tags on images or visible important content).
- Best Practices: Best possible implementation of various techniques (e.g. use of HTTPS and correct image formats).
- SEO: Checks if your site can be found best possible by search engines.
Through these tests you get a very good overview of the “quality” of your site, at least on the technical side.
Possible improvements are shown directly and in an extra forum ideas for bug fixing are described very well and in detail.Advertisements
For example, the metrics of my pages made me convert my jQuery to JavaScript. Thereby I could improve my performance significantly and speed up the loading time of the page.
If all your values are in the green (or yellow) range, your site is already very solid. If not, you know what to do! 🙂
web.dev Measure
#2 Google Search Console
Yeah, you read it right. The Google Search Console, formerly Google Webmaster Tools.
The Search Console offers you the possibility to find out how many users reach your site via which search terms and search types (AMP result, pictures, etc.). You can also remove obsolete links directly from the search, find out keywords and keyword positions and compare them with other subpages.
But that’s not all. As already mentioned, the Core Web Vitals should also become a ranking factor for Google, so that the corresponding statistics have already been integrated into the Search Console. In the corresponding report you get exact information about which factors are good and which should be improved.
Furthermore you will get an overview about the usability on mobile devices, i.e. if your pages are optimized for mobile devices. This is important because Google acts according to the Mobile First Index and prefers good mobile pages and punishes bad ones in the ranking.
But the Google Search Console offers you a lot more options, like the validity indicator of AMP pages, FAQ rich snippets or sitelink search fields to name just a few.
It is therefore worthwhile to take a close look at the Search Console in order to exploit its full potential.
Google Search Console
#3 Ubersuggest
With Ubersuggest you get a complete overview of your website. For example, backlinks (more information), a domain score (how “trustworthy” your site is), an estimation of the monthly page views and much more.
Ubersuggest is best suited to provide a general insight into such values.
UbersuggestAdvertisements
#4 Matomo
Matomo is a Google Analytics alternative for websites, which enables the tracking of your visitors and is installed with a few simple steps. All data is stored on your server and is not passed on to third parties. Because of this feature and the tracking without cookies Matomo is – in my eyes – the optimal tracking software.
As in Google Analytics, reports can be created and precisely identify which user groups have which behaviour on your website. Through appropriate analyses, you can optimize your website, for example, to achieve a higher conversion of your visitors.Advertisements
If you use Vue.js, this tutorial will help you to integrate Matomo into Vue.js.
Matomo
#5 PageSpeed Insights
PageSpeed Insights is a tool provided by Google that measures the performance of your page on mobile devices and the desktop version and suggests optimization options.
Besides laboratory values, i.e. theoretically measured values, it also displays field data collected by real users using CrUX.
The measurements are divided into different categories:
- FCP (First Contentful Paint): The time that passes until the first content is displayed on the page.
- FID (First Input Delay): The time that passes until the user can interact with your site.
- LCP (Largest Contentful Paint): The time it takes to load the largest text or image element on the page.
- CLS (Cumulative Layout Shift): The time that passes until the layout does not move anymore. This can happen, for example, by loading images if they have not defined a fixed height and width.
AdvertisementsTogether with web.dev Measure PageSpeed Insights is a great combination to optimize your site technically super. It shows a detailed list of “errors” that should be improved/fixed.
PageSpeed Insights
#6 Keyword Surfer (Browser Extension)
With the browser extension Keyword Surfer you will be shown the search volume of the keyword, traffic estimates of the top results, the number of words on the pages and the number of keywords on the pages in every Google search. The CPC (Cost per Click) for Google Adwords is also displayed directly to plan your campaigns.Advertisements
This can help you to textually customize content to better rank for a particular keyword or get new ideas through the “Keyword ideas” column. Choosing the right keyword is an important task!
Keyword Surfer (Chrome)
#7 Google Trends
With Google Trends you can search for the right keyword. You have the possibility to compare several terms with each other over certain periods and countries.
You can find out which keyword has a better trend or which formulations are increasingly sought by users.
A banal example is shown in the screenshot above. If you are thinking about using “vue” or “react” as a keyword, you might want to think about what might be more useful?
I would prefer “react” here, as it is in growth and is more sought-after anyway due to a drop of the keyword “vue”. I have chosen these two terms because I want to illustrate how such a statistic can be interpreted.
Google Trends
#8 SEORCH
SEORCH is the last free SEO tool and offers you a detailed overview of the technical SEO implementation of your site. You get a complete evaluation of your HTML structure and a direct rating by green check marks or red crosses.Advertisements
Furthermore, SEARCH counts the words that appear on your site and estimates what your keyword might be. The right ratio of filler words and keywords is very important for search engines.
SEORCH
Conclusion
SEO, analysis and marketing tools can be a very powerful tool if you know the right ones and use them wisely. I hope that you got to know some new tools here and that they will be helpful to you.
By using several different free tools, you can create great results, but work is always part of it.
There are of course many more and this list is just a selection of free SEO tools. Happy optimising continues! 🙂
best seo marketing tools
1. Google Analytics 🎯
It’s not a complete SEO marketing tools list if we don’t mention Google Analytics in the first place. This free SEO analytics tool is probably the most basic tool you can start with.
It provides you with all features you need for SEO marketing campaigns, from tracking data from campaign measurement to audience reports.
However, Google Analytics doesn’t offer many advanced tools as it is a traffic reporter at the most basic level. With the help of this tool, you can easily view, analyze, and optimize your website traffic in just one place.
2. Ahrefs 🔗
(Ahrefs)
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Ahrefs does a good job of SEO and backlink analysis. Many users rely on this tool for their link-building strategy. More than that, it also helps you with keyword research and tracking, competitor analysis, content ideation, and even site audits.
Since most of the features inside of Ahrefs are designed for professionals, many savvy content marketers live and die by it. However, the easy-to-use interface makes the tool appeal to beginners.
3. Semrush 🚀
Similar to Ahrefs, Semrush is an all-in-one keyword magic tool. While Ahrefs can be a clear winner link-orientated marketing strategy, Semrush can come out on top when you need a more keyword research tools-focused platform.
You should also consider this tool because you can try out all the advanced features on Semrush for free for 14 days. Then, you can decide whether to use the premium version with unlimited access to all features or the basic plan.
4. Moz 🧰
It doesn’t stop with Ahrefs and SEMRush. There’s another powerful all-in-one SEO tool in the market: Moz.
From keyword database to backlink profile monitoring, this tool provides you with all the basic SEO features you need in one tidy package as opposed to using multiple different platforms.
The low premium pricing plan and 30-day free trial make this tool popular among budget-limited small businesses. So, if you’re local businesses that want something cost-friendly to help you with your SEO marketing strategy, Moz can be a good choice.
5. Advanced Web Ranking 🙌🏽
Advanced Web Ranking is a rank tracker specially designed for agencies, accommodating large amounts of keyword lists. To facilitate project assignment between co-workers, it supports unlimited users at no additional cost.
Keeping in mind that some agencies might do their SEO report with clients from different locations, Advanced Web Ranking can be set to retrieve results for a specific country, city, or even for defined GPS coordinates.
This way, the results are accurate and reflect the ones clients see when manually searching in their browsers’ search bar.
The reporting party can be made via permalinks, like PDFs, CSVs, or through 3rd party apps, such as Google Data Studio. All plans include a cool feature, namely, the Whitelabel feature, which allows you to customize the reports fully, interface with your logo, and even replace the link you send your clients with your website.
You can trial it for free for 30 days (no credit card required) to see how the application works for your website and your target keyword.
6. Woorank 📈
Woorank allows you to track down your website rankings through reports and see how well your competitive keywords are performing. It spoils you with key features such as website reviews, competitive analysis, site crawl analysis, marketing checklists, keyword suggestions, and more.
It helps you track the competitive SEO metrics of your website. With such detailed reports, you can quickly fix any bugs or issues that may harm your website rankings.
This tool is more compelling because it also offers you suggestions and tips to solve any problem with your website SEO performance.
7. KWFinder 🔍
If you’re looking for a tool that only focuses on keyword research, KWFinder can be a reliable keyword rankings tool you can use.
Using this tool, you can do thorough keyword analysis, making it easier to pick which one is the easiest to rank and has the most potential traffic.
It offers you multiple research options for unique keyword opportunities. KWFinder is a keyword generator that is complete with monthly search numbers and an accurate SEO score.
8. Frase 🤖
(Frase)
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Frase is a potent keyword tool for optimization that provides a list of keywords that helps your piece of content rank higher in the search algorithm. It uses AI to grasp what topics you should write about to rank first for a search query.
This tool helps you score your content and recommend high-performing topics, making it a go-to tool for creators searching content ideas that aim to create a high-ranked content brief and write content in no time.
In addition, Frase can also scan and analyze the top-ranking articles that have a similar topic to yours and suggest what you need to add to your articles to gain authority and improve their ranking.
9. Botify 🔐
Botify is a clean and straightforward site auditing tool. It provides you with information about your on-site SEO, such as loading speed, HTML errors, and click depth. This way, you can dig deep into the data to get actionable insights.
Many users say that Botify is an advanced version of Google Search Console with full-packed features for technical SEO. If you manage a large website or a massive e-commerce site with multiple page types, this tool might be the best bet for you.
Botify allows you to see areas of your site that were not being crawled to make sure that Google can access the content on your website. However, the drawback is that this tool quite expensive, especially for startups and small businesses.
10. Dead Link Checker 🕵️♂️
Broken or dead external and internal links can cause you a negative user experience, among other things. Technical errors like this can hurt your site ranking. You can use an online broken link checker such as Dead Link Checker to prevent it from happening.
This free and easy-to-use tool is ideal for businesses of all sizes that regularly check all the bad links on their websites within only a few clicks.
This tool crawls through your webpage and looks for broken links and the reason behind it, as wrong internal and external links become SEO issues.
It can also be automated and send the reports directly to your email inbox, so you don’t need to remember to run it periodically.
11. Tubics 🎬
(Tubics)
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As a savvy marketer, you must know that SEO practices aren’t only implied on your blog posts or web pages to search for keyword ideas. It also works for your video content.
In this matter, Tubics is a tool to optimize your videos without any technical issues so that it can add an extra boost to your overall SEO marketing.
If you have a YouTube channel for your business, then this tool is a must-have. Tubics provides you with competitor analysis, keyword research, keyword tracking, and even rank tracking for your channel and videos.
All those features will help you rank higher on the platform and drive more traffic to your site.
Bottom Line 💡
SEO marketing isn’t a short-term strategy.
It needs to be earned and built over time. Thanks to the internet, now you can easily tap into the SEO marketing bandwagon with the help of those powerful tools above.
You can even check your SEO health from time to time.
Certain tools appeal to some SEO marketing objectives better than others.
So, the trick here is to pick ones that match your business budgets, preferences, and needs. Ask yourself these following questions before spending any bucks for choosing the SEO tools:
- How much budget and resources did I allocate for this SEO marketing campaign?
- What am I trying to achieve with this SEO marketing campaign?
- Will the SEO tools that I choose align with my brand identity?
- How will the tools fit into my current strategy?
By answering those questions, you should have some tool names that you think are worth investing in and drive evergreen traffic at the top of the funnel.
Conclusion
Let us know your thoughts in the comment section below.
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