Off Page Seo Software

Are you looking for a way to improve your off-page SEO?

What if I told you that there was a software that could help you optimize your site and get more backlinks?

Well, there is! It’s called [product name]. And it’s been developed by SEO experts who know their stuff.

Why did they create this software? Because they wanted to make it as easy as possible for people to get backlinks and improve their site’s off-page SEO. They created this product because they know how important it is for businesses to get backlinks, but they also know how challenging it can be to do so.

Off Page Seo Software

Off-page SEO can be a chore for some. Link building isn’t easy in the modern age of SEO and with so many signals, techniques and prospects out there, it can be hard to know where to start.

Luckily, there is a whole arsenal of tools at our disposal – both paid and free – that you can use to make your life easier in all these areas. Not only can these tools speed up some of the more long-winded processes that come with the territory, but they can also increase the scale of your strategies and improve success rates.

In this article, we’ve got an up-to-date list of the best tools available in 2020 for off-page SEO. Here’s a quick preview of which tools we’ll be looking at today:

Price: Free

Google search for SEO blogs

I know it seems really obvious to include Google here, but so often we see curated SEO tool lists that omit it, so for the sake of being pretentiously obvious, it makes an appearance.

Google indexes the entire web. Translation: Google has a list of every place you could potentially ever want to get your site linked!

When you’re looking for off-page SEO opportunities (eg: the best SEO blogs to get juicy backlinks from), it makes sense to get this list directly from the source by searching for “seo blogs,” “seo news” and other related queries into Google Search.

Backlink explorers: Ahrefs, Majestic & Moz’s Link Explorer

Price: Ahref prices start from $99/month (you’ll be charged in USD)

AHrefs website

Backlinks make the web go round in terms of traffic, for both referrals and search visibility. Therefore, analysing and keeping track of this data is key on both your own and your competitors’ websites. All three of these tools work hard to crawl the web and keep an extensive index of backlink data.

You can also use these tools to unearth new link opportunities relevant to your industry. Some also offer additional analysis features, such as Majestic’s Clique Hunter tool, which can make this process much faster.


Price: Free

Linkclump is a Chrome extension that can highlight multiple links at once on a page and then serve an action for those links, whether it be copying them to paste into a spreadsheet or opening them in multiple tabs.

This may not sound like a lot, but if you’ve ever had to copy or click a huge list of links one by one, you’ll know it’s one of the most tedious things on earth. This will not only save you time and effort when doing your job, but a tiny fraction of your sanity too.

Price: Free

Check my Links is my go-to tool when carrying out broken link checking on external sites.

Found a resource list you’d quite like to get your content cited on? A broken link check on said page which identifies some issues means you A) have a helpful reason to contact the webmaster to begin with, and B) have given the webmaster a reason to edit the site, thus increasing your chances of gaining a backlink.

You can then also use Linkclump to copy and paste all the broken links you find into your outreach email, too.

Web Archive

Price: Free

Web Archive is exactly what it says on the tin – a historic index of pages and sites across the web.

Web Archive is exactly what it says on the tin – a historic index of pages and sites across the web.

As for using this for off-page SEO, it can be incredibly useful when you find broken links with Check My Links. When you find a link to a 404 page, the chances are that there was once good content on it and other sites will be linking to it too.

You can use Web Archive to find out what this content was, recreate (and improve) it, and then outreach to other sites requesting they update the broken link back to the updated resource.

Talkwalker Alerts

Price: Free

Talkwalker alerts

Talkwalker Alerts is an alternative to Google Alerts that simply works better.

Don’t ask me why, but for some reason around 2013, Google Alerts broke, and although it’s been “fixed” since then, it hasn’t been updated to meet the needs of modern SEO. Talkwalker’s offering delivers either immediate, daily or weekly alerts when it finds whichever search term you are following on the web.

These alerts are useful for no end of things; tracking brand mentions, tracking competitor mentions, unearthing new off-page opportunities via footprints and much MUCH more.


Price: Free

SEOquake showing SEO volumes and analysis

There are numerous plugins you can get for your browser that give you separate metrics on the web page you are browsing, however SEOquake has most of what you need under one roof, including page rank, domain age, Cache date, social shares and more.

SEOquake also works in SERPs, allowing you to see metrics of every website from a single page and has a handy option that highlights nofollow links with a strikethrough.

Screaming Frog’s SEO Spider

Price: Free version available, paid version £149 per year

Screaming Frog's SEO Spider

Screaming Frog is mainly praised for being an excellent, on-site SEO tool, however, once you understand the ins and outs of the software you’re sure to find uses for off-page SEO too.

A personal favourite use of mine is for brand mention link reclamation by using Screaming Frog to crawl the complete list of pages I have found and using a custom filter to see if there is a hyperlink back to said brand’s website or not in the HTML. This can save hours (or even days!) over manually checking each mention.


Price: Prices start from $24 per month


For outreach management, there are very few rivals to the online software platform Buzzstream. Divided into two key areas, Buzzstream is a tool for managing A) link building and B) PR and social media.

What they say: “Media fragmentation has resulted in millions of micro-influencers having conversations about products and services across the social web. Building and effectively managing relationships with these influencers is the key to getting found by customers.”

Due to the evolution of search engines and the introduction of social media, people have fundamentally changed the way they shop and learn about products. What does BuzzStream do? The aim is to bring order to the chaos of developing authentic relationships with word-of-mouth influencers across the social web.

Whether you are new to link building or an experienced ‘outreach-er’, you’ll understand the power of management and organisation in this department. Staying on top of things can become overwhelming and this quirky platform will keep you on top of opportunity.

Streak for Gmail

Price: Free version available, paid versions start from $49/month per user

Streak for Gmail

Streak for Gmail is exactly what it says on the tin – customer relationship management for your inbox.

Not only does it have a pretty interface that is very intuitive to use, but it’s fantastic for managing your outreach process from “Hello, how are you?” to “Thanks for the link!”

This means no prospect currently in the outreach pipeline gets lost or forgotten. You can also add useful notes to emails for both current and future reference.

If you can’t afford to splash out a few bucks on BuzzStream, consider this as the alternative.

SEOTools for Excel

Price: Free

SEO tools for Excel

The first line on Niels Bosma’s page for SEOTools for Excel is “Real SEOs work in Excel.” We can’t argue with that statement, and we also can’t argue with just how useful his brainchild is either.

SEOTools for Excel can import a whole wealth of data into your spreadsheets, for both on-site and off-page SEO purposes. Not only can you access page rank and social shares, but it makes good use of Majestic’s API too.

One of my favourite uses for this tool is sorting prospect lists by their authority and signals, thus meaning I can prioritise them in terms of importance and benefit.


Price: Free tools available, prices for full paid version start from $99.95 per month


SEMRush has a lot of data, which can be useful for everything from penalty analysis to backlink audits. A great all-rounder

off page optimization

Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.

In other words: off-page SEO is all the stuff that you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative.

Why Is Off-Page SEO Important?

Backlinks and other off-site signals still form the foundation of Google’s algorithm.

In fact, our 2020 search engine ranking factors study found a clear correlation between total backlinks and Google rankings.

Top ranking pages have more backlinks than lower ranking page

And Google has gone on the record saying that they still use PageRank.

Google still using PageRank

That said: links are only one part of off-page SEO. Google themselves state that they use other off-site SEO signals to size up your website.

Google uses other off-site SEO signals

For example, Google’s Quality Rater Guidelines largely relies on a site’s off-site reputation to figure out whether or not that site can be trusted.

(They call this “Reputation Research”.)

“Reputation Research” includes looking at online reviews:

Google Guidelines on user reviews

Recommendations from experts:

Google Guidelines on expert sources

And mentions on authority news sites and Wikipedia.

Google Guidelines on authority sites

The bottom line? Links are by far the most important off-page SEO signal. But they’re one of many.

I’ll cover links and the other off-site factors that you need to know about in the rest of this guide.

But for now, it’s time to learn about…

On-Page SEO vs. Off-Page SEO

On-page SEO is everything that you can directly control on your website, including content, title tags, keyword usage, SEO-optimized URLs, internal links and image alt text. Off-page SEO are actions that happen away from your website, like links and mentions on other websites.

For example, I published this complete list of seo tools a few years back.

Backlinko – SEO tools post

And to optimize that page, I used my main keyword in my title tag, URL, and a handful of times in my content.

"SEO tools" keyword in post

I also sprinkled in synonyms and LSI keywords to help Google understand the content of that page.

SEO tools post – LSI keywords

Even though that page was “perfectly optimized”, I knew that my job was far from done.

My target keyword for that page has an Semrush keyword difficulty score of 94.

SEO tools – Keyword difficulty

Which meant, if I wanted to rank that page on the first page of Google for that keyword, I needed some serious off-page SEO.

This is why I promoted that post on social media.

SEO Tools post – Promotion tweet

And used email outreach to build links directly to that page.

Because I combined on-page and off-page SEO, this page now ranks in the top 3 for that keyword.

Google SERP – SEO tools

With that, let’s get into the strategies that you can use to improve your site’s off-page SEO.


Let us know your thoughts in the comment section below.

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