Your website is the centerpiece of your online marketing strategy. It’s where you can best showcase your brand and product offerings, so it’s critical that you’re able to optimize its performance.
But while there are many tools available to help you make the most of your site, there are also a plethora of off-site SEO tools that can help improve your search engine optimization.
In this article, we’ll cover three types of off-site SEO tools: link building tools, content SEO tools, and on page SEO tools
Off Site Seo Tools
The more advanced tools on that list are paid but there are plenty of free tools in there, too, for specific off-page SEO and productivity tasks. So let’s get started.
I know it seems really obvious to include Google here, but so often we see curated SEO tool lists that omit it, so for the sake of being pretentiously obvious, it makes an appearance.
Google indexes the entire web. Translation: Google has a list of every place you could potentially ever want to get your site linked!
When you’re looking for off-page SEO opportunities (eg: the best SEO blogs to get juicy backlinks from), it makes sense to get this list directly from the source by searching for “seo blogs,” “seo news” and other related queries into Google Search.
Backlink explorers: Ahrefs, Majestic & Moz’s Link Explorer
Price: Ahref prices start from $99/month (you’ll be charged in USD)
Backlinks make the web go round in terms of traffic, for both referrals and search visibility. Therefore, analysing and keeping track of this data is key on both your own and your competitors’ websites. All three of these tools work hard to crawl the web and keep an extensive index of backlink data.
You can also use these tools to unearth new link opportunities relevant to your industry. Some also offer additional analysis features, such as Majestic’s Clique Hunter tool, which can make this process much faster.
Linkclump is a Chrome extension that can highlight multiple links at once on a page and then serve an action for those links, whether it be copying them to paste into a spreadsheet or opening them in multiple tabs.
This may not sound like a lot, but if you’ve ever had to copy or click a huge list of links one by one, you’ll know it’s one of the most tedious things on earth. This will not only save you time and effort when doing your job, but a tiny fraction of your sanity too.
Check my links
Check my Links is my go-to tool when carrying out broken link checking on external sites.
Found a resource list you’d quite like to get your content cited on? A broken link check on said page which identifies some issues means you A) have a helpful reason to contact the webmaster to begin with, and B) have given the webmaster a reason to edit the site, thus increasing your chances of gaining a backlink.
You can then also use Linkclump to copy and paste all the broken links you find into your outreach email, too.
Web Archive is exactly what it says on the tin – a historic index of pages and sites across the web.
As for using this for off-page SEO, it can be incredibly useful when you find broken links with Check My Links. When you find a link to a 404 page, the chances are that there was once good content on it and other sites will be linking to it too.
You can use Web Archive to find out what this content was, recreate (and improve) it, and then outreach to other sites requesting they update the broken link back to the updated resource.
Talkwalker Alerts is an alternative to Google Alerts that simply works better.
Don’t ask me why, but for some reason around 2013, Google Alerts broke, and although it’s been “fixed” since then, it hasn’t been updated to meet the needs of modern SEO. Talkwalker’s offering delivers either immediate, daily or weekly alerts when it finds whichever search term you are following on the web.
These alerts are useful for no end of things; tracking brand mentions, tracking competitor mentions, unearthing new off-page opportunities via footprints and much MUCH more.
There are numerous plugins you can get for your browser that give you separate metrics on the web page you are browsing, however SEOquake has most of what you need under one roof, including page rank, domain age, Cache date, social shares and more.
SEOquake also works in SERPs, allowing you to see metrics of every website from a single page and has a handy option that highlights nofollow links with a strikethrough.
Screaming Frog’s SEO Spider
Price: Free version available, paid version £149 per year
Screaming Frog is mainly praised for being an excellent, on-site SEO tool, however, once you understand the ins and outs of the software you’re sure to find uses for off-page SEO too.
A personal favourite use of mine is for brand mention link reclamation by using Screaming Frog to crawl the complete list of pages I have found and using a custom filter to see if there is a hyperlink back to said brand’s website or not in the HTML. This can save hours (or even days!) over manually checking each mention.
Price: Prices start from $24 per month
For outreach management, there are very few rivals to the online software platform Buzzstream. Divided into two key areas, Buzzstream is a tool for managing A) link building and B) PR and social media.
What they say: “Media fragmentation has resulted in millions of micro-influencers having conversations about products and services across the social web. Building and effectively managing relationships with these influencers is the key to getting found by customers.”
Due to the evolution of search engines and the introduction of social media, people have fundamentally changed the way they shop and learn about products. What does BuzzStream do? The aim is to bring order to the chaos of developing authentic relationships with word-of-mouth influencers across the social web.
Whether you are new to link building or an experienced ‘outreach-er’, you’ll understand the power of management and organisation in this department. Staying on top of things can become overwhelming and this quirky platform will keep you on top of opportunity.
Streak for Gmail
Price: Free version available, paid versions start from $49/month per user
Streak for Gmail is exactly what it says on the tin – customer relationship management for your inbox.
Not only does it have a pretty interface that is very intuitive to use, but it’s fantastic for managing your outreach process from “Hello, how are you?” to “Thanks for the link!”
This means no prospect currently in the outreach pipeline gets lost or forgotten. You can also add useful notes to emails for both current and future reference.
If you can’t afford to splash out a few bucks on BuzzStream, consider this as the alternative.
SEOTools for Excel
The first line on Niels Bosma’s page for SEOTools for Excel is “Real SEOs work in Excel.” We can’t argue with that statement, and we also can’t argue with just how useful his brainchild is either.
SEOTools for Excel can import a whole wealth of data into your spreadsheets, for both on-site and off-page SEO purposes. Not only can you access page rank and social shares, but it makes good use of Majestic’s API too.
One of my favourite uses for this tool is sorting prospect lists by their authority and signals, thus meaning I can prioritise them in terms of importance and benefit.
Price: Free tools available, prices for full paid version start from $99.95 per month
SEMRush has a lot of data, which can be useful for everything from penalty analysis to backlink audits. A great all-rounder.
off site seo tools and equipment
Off-page SEO techniques improve the outside function of the webpages. So, these techniques help to control the factors which are not included in your webpages. There are some tools by which you can identify the outside factors of the website.
These tools help you to customize those factors for a good ranking of your website. Thus, using off-page SEO tools makes your website convenient for browsers. And the search engines recognize your website as authenticated and popular.
Here, I am discussing several free off-page SEO tools. These help to enhance the SEO expertise for upscaling your website rank.
An SEO expert favors this tool to prepare an analysis report on the factors of digital marketing. This tool helps an SEO representative to analyze the competitive factors for the web page.
This tool helps in wide-ranging analysis from checking URL-rankings to getting the backlinks. So, this tool focuses on the extensive arena of SEO analysis.
As a newbie, it also plays a great role in link research. It uses a particular index to research relevant website connection. So, it’s a comprehensive role in analyzing makes it very popular in the digital marketing arena.
One of the favorite features of Ahrefs is to show a clear monthly estimation of organic traffic. The sharp-edged checking aptitude of Ahrefs makes it an integrated off-page SEO tool.
Majestic SEO is a tool for judging the link intelligence. So, it is very popular with the website owners and SEO experts. Majestic SEO presents the nature of link metrics.
It defines two types of link metrics – Citation Flow and Trust Flow. Citation Flow allows the presentation of a number that predicts the influence of a URL.
And it recognizes the URL after checking the number of sites connected with it. Trust Flow presents a number to predict the reliability to link with neighbor sites.
Majestic SEO has an aptitude for all-in-one SEO tool. It is able to represent an entire collection of SEO metrics. It plays a complementary role to execute the off-page SEO techniques.
Open Site Explorer Tool
An SEO expert prefers Open Site Explorer Tool to optimize the links. It is an efficient tool by which you can track the relevant links. These links are useful to lead the rank for your website.
It is one of the essential tools to apply effective off-page SEO techniques, needed to get ranking. This tool collects data points from the existing index of the websites. It presents link count statistics, as well as the linking domain of URLs.
It also defines the pattern of anchor text distributions. So, the distinct aptitudes of this tool help the SEO experts to compare the domains with each other. Free account holders of SEOmoz can use this tool for free.
Link clump Tool
Link clump tool is a specific tool that you can use as a chrome extension. When you use this tool, you can open two or more links in one shot. For using it as Google extension, you have to download it and then add it as an extension.
This specific tool scopes you to open multiple URL links. To get this opportunity you have to press the right button of the mouse. And if you want to open you have to point out the links drawing a box around it.
So, follow the click and drag method for selecting multiple links. You can also use the Ctrl key and shift key to select links.
This specific tool is able to highlight many links and serve particular actions at once. So, using this tool you can prepare a spreadsheet attaching multiple links. And it helps you to open these links at a glance.
Check My Links Tool
Using Check My Links Tool is a very favorable option for an SEO expert. It is popular to play a great role in the perfect checking of broken links on the external sites.
Broken link checking defines some essential factors to apply off-page SEO optimization. 1.
These ways explain the logical reason to contact Webmaster. 2) It convinces the webmaster for editing the site. Thus, this tool smooths the path of gaining backlinks.
This tool is a comprehensive part of the chrome toolbar. The website owners use this tool as a reliable browser extension. It is also an effective link builder. So, there are multiple reasons to select this tool for SEO optimization.
It is a tool, used to track the search history of websites and pages. It is an essential tool for off-page optimization. This useful tool shows incredible results to identify the link of 404 pages.
This tool performs as a way back machine to track the record of the website searched in the past. The tracking method of this tool helps to compare the search aspects of sites on different dates. This tool helps to recognize the reasons for certain fall of page ranking.
SEO experts recommend this tool to fix the issues of dropping of page rank.
The role of Talkwalker alerts to monitor your brand-relevant contents and competitors is quite distinct. Talkwalker alerts provide free alerting service through email updates.
This tool targets the email inbox to reach the potential RSS feed to the audience. It is able to deliver alerts on an urgent, daily or weekly basis.
It points out the terms of your searching history and sends alerts according to the trends of competitors. It aims towards the digital footprints of the audience to create an optimization opportunity.
The performance of this off-page SEO tool defines the ranking of your website. So, use these tools to apply the keen SEO aptitudes.
Check the competitive challenges and convert those into your opportunities using these SEO tools. All the potential features of these tools help to produce massive bonus for page ranking.
Let us know your thoughts in the comment section below.