On Page Seo Software Explanation

The On Page Seo Software is a new, easy-to-use software that helps you make the most out of your site’s on page SEO. It will help you create optimal page titles and descriptions, as well as meta tags, meta descriptions, and title tags.

This program also provides you with an overview of how many pages have been analyzed by the tool and how many changes have been made to improve their SEO.

The On Page Seo Software is designed to work with any website in any language, and it can be used by both beginners and advanced users alike.

On Page Seo Software Explanation

On-page SEO is a vital to search engine optimization (SEO) because it helps Google understand what each piece of content on your website is about. The better Google understands your content, the higher you’ll rank in search, which means more organic traffic, conversions, and revenue. Even better, on-page SEO improves user experience if you do it right.

In this step-by-step on-page SEO guide, I’ll explain the most important page-specific optimization best practices you should implement, and why they’re critical to your overall SEO strategy.

What is on-page SEO?

On-Page SEO


On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with keywords.

Technical SEO vs on-page SEO

Some SEOs use the terms on-page SEO and technical SEO interchangeably. But I like to keep them separate. In my view, technical SEO addresses things like page speed and site speed, duplicate content, site structure, crawling, and indexing. In other words, technical optimization focuses on your entire website, while on-page optimization focuses on specific URLs.

There’s also off-page SEO which includes everything that happens outside your website, such as link building and brand mentions.

Why on-page SEO is so important

Google is constantly evolving its search algorithm. In 2021, it ran 800,000 experiments and updated its search algorithm more than 5,000 times.

And yet, despite its constant improvements, it’s not perfect. Google still needs help understanding new content. That’s where on-page search engine optimization (SEO) comes in.800,000

Google ran over 800,000 experiments and updated its algorithm more than 5,000 times in 2021Google

Fortunately, on-page SEO strategy isn’t as hard as some folks make it out to be. The truth is, there are only a handful of ranking factors you need to be concerned with. Your biggest priority should be creating an exceptional user experience, and not just over optimizing content for bots.

So with that in mind, let’s look at specific on-page SEO best practices. You can also download our 41-point on-page SEO and copywriting checklist below!

URLs help on-page SEO

Google has explicitly stated that URLs help them better understand what a page is about. So, how do you optimize your URLs?

  • Include a keyword: Including your primary keyword in your URL helps both search engines and users understand the content of a page.
  • Focus left: Place the keyword as far to the left in the URL as possible.
  • Use real words: As much as possible, use real words in your URL instead of the indecipherable gobbledegook that some content management systems pump out.
  • Keep them short and sweet: Ideally, your URL structure should be short and easy for both search engines and users to understand. The easier it is for Google to understand the type of content on the page, the better. Also, Google often shows URLs in search results. If a page URL is a long string of random letters and numbers, that doesn’t help users understand your page. The better they understand the purpose of your page, the more likely they are to click on the search result.
  • Use hyphens between words: Hyphens make URLs more readable. For example, if a page is about coffee bean grinders, use the URL www.yourcompany.com/coffee-bean-grinders.
  • Avoid session IDs: When possible, avoid the inclusion of session IDs in your URLs, as they produce an avalanche of URLs for the same page. Google advises that you use first-party cookies instead.

Title tags and meta descriptions

Meta tags are one of the most important on-page seo factors — specifically page titles. Every page has a title tag which appears in search results as a headline. The meta description is a short summary of the page that appears under the title on search results. Both are important to help search engines and users understand the purpose of a page.

The title tag is a direct on-page SEO ranking factor, while meta descriptions are not.

Both the title and meta description play a significant role in whether a person actually clicks on a listing in the search results. When both the title and meta description are optimized, it increases the Click-Through Rate (CTR) which shows means you get more traffic.

Unfortunately, Google updated the way it handles title tags in August 2021. After the update, Google may rewrite page titles based on other on-page elements, including headings and even anchor text from inbound links. Although this change doesn’t impact rankings, it can have a massive impact on CTR if the new title isn’t good.

In fact, Wordstream saw a 37% decline in CTR. Check out their article here to see how they fixed it.


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On-page SEO for meta tags

The first step in your on-page SEO analysis should be to look at your title and meta description. follow these steps:

  • Place your primary keyword near the beginning of the title.
  • Keep the title around 55 or 60 characters so it doesn’t get cut off in search results. WordPress plugins like Yoast can tell you if your meta tags are too long.
  • Avoid all caps in your title tags.
  • Give each page a unique title so that Google doesn’t think you have duplicate pages.
  • Write clear, compelling titles that users will want to click on.
  • Include your primary keyword in your meta description. When someone searches for that keyword, Google will bold it in the search results.
  • Keep the meta description to 155 characters.
  • Craft your meta description so that it accurately describes the page. Treat it like an advertisement, and wordsmith it so that people are compelled to click. 

Structured data (schema)

Structured data, or schema, helps Google understand your content even better, so should be a crucial part of your on-page SEO audit. For example, say you have a product page that includes things like prices, availability, ratings, etc. Unless you structure that information in a specific way in the HTML, Google won’t be able to understand it. 

Types of Structured Data

Structured data is specific on-page SEO code you put on your pages that helps Google understand the content. There are specific structured data formats for a wide variety of things, including:

  • Books
  • Articles
  • Movies
  • Courses
  • Ratings
  • Events
  • Local business info
  • Star ratings
  • Recipes
  • Job postings

Google often includes structured data directly in the search results, showing it as a “rich snippet”. Having a rich snippet increases the chances of someone clicking on your result.

Structured Data Tools

Keyword research tools like Semrush and Ahrefs include an analysis of the search engine results pages that reveals the SERP features shown for a target keyword. This helps you understand which types of data you’ll need to implement to show up for those features. Here’s a short list of some additional Ahrefs alternatives that might help.

SERP features in Ahrefs

The simplest way to implement structured data is to use Google’s Structured Data Markup Helper. Enter the URL of a page and Google will guide you through the process of adding structured data. You can then test the structured data using Google’s Structured Data Testing Tool. Or, you can reference Bing’s guide to marking up your site with structured data.

Once you’re done, you simply copy the updated information over to your own site. 

Website crawlers such as DeepCrawl and Screaming Frog can reveal the structured data on the website. If you’re crawling your own site, the tools are also useful for debugging errors. If you’re crawling a competitor’s site, this is a great way to see everything your competitor is using.

Using multiple headers (H1 tag, H2, H3, etc.) on your pages helps with SEO in several ways. First, it makes it much easier for users to read your content. If visitors encounter a wall of text on a page, they’re much less likely to want to read it and will often abandon the page. Multiple headers help users quickly grasp the content, which improves overall user experience (an important factor for Google). 

Second, subheadings help Google understand the contents of a page. When crafting headers, be sure to use your primary keyword in at least one or two H2 headers. If it makes sense contextually, include the primary keyword again in the H3 or other headers. Add long-tail keywords in some headers, as well, to strengthen the signals to Google about the overarching topic.

SEO copywriting

Copywriting can supercharge your on-page SEO efforts. When you invest in great content for your landing pages, users will be more engaged. It’s important to note that SEO copywriting best practices aren’t just good for search engines. They also enhance your content marketing for users.

The best bloggers are masters of SEO copywriting, and these are the techniques they use:

  • Write concise, compelling introductions. Clearly articulate the problem as well as your solution.
  • Avoid long sentences and paragraphs. However, don’t abandon paragraphs entirely or your content won’t flow properly.
  • Break up sections that are longer than 300 words with subheadings.
  • Incorporate the target SEO keyword naturally throughout the page copy.
  • Align content with search intent.
  • Always write for your readers.
  • Use “bucket brigades” to keep people moving down the page. Bucket brigades are bridge phrases that add conversational value to your copy. Think of phrases like, “here’s the thing…,” “no wonder…,” “but that’s just part of the story…,” or “as it turns out.”
  • Incorporate stories and emotion to pique readers’ interest.

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Use the target keyword early

Generally speaking, you should try to use your target keyword within the first 100 words. This signals to Google that it’s the primary topic of your page and also tells users they’re in the right place.

Think about how people search the internet. They click on a search result, quickly scan the page, and then leave if they don’t think the page is relevant. Creating compelling intros that include your target keyword keep users from quickly bouncing.

Does keyword density help on-page SEO?

Keyword density refers to how often you use a specific keyword on a web page. If there are 100 words on a page and you use your target keyword five times, your keyword density is 5%. 

While there are no hard and fast on-page SEO rules about keyword density, make sure your target keywords appear naturally throughout your post. You should aim for an optimal keyword density that’s in line with the top ranking content for that search term.

In addition to your primary keyword, include synonyms, long-tail keywords, and related terms that could help your page rank. These aren’t the same as latent semantic indexing (LSI) keywords, which Google says they don’t use. Instead, they’re just terms related to your topic that help you build context.

Content that satisfies search intent

woman smiling using a laptop on a couch

Google wants to show users high-quality content that satisfies their search intent. In other words, it solves a searcher’s problem completely and efficiently. 

At a high level, there are four types of search intent:

  • Informational: People are looking for information.
  • Navigational: People are trying to find a specific page.
  • Commercial: People are doing research before they purchase something.
  • Transactional: People are actively wanting to buy something.

A simple way to figure out the intent behind a particular keyword is to look at the first page of results for the query. Titles that include words like howways, or methods indicate informational search intent. While words like best and top reveal commercial intent.

Next, you need to craft content that satisfies the intent.

If it’s informational, provide as much relevant content as possible. Thoroughly cover the subject, answer common questions, and help the user understand the issue.

If the intent is commercial, provide searchers with the information they need to make an informed purchasing decision. This could include reviews, pricing, comparisons, photos, FAQ, etc. 

If the intent is transactional, make sure your pages are optimized with structured data so products can show up in the Google Shopping carousel. Also, you may want to emphasize specific selling points in your page title, such as discounts, product quality, wide selection, etc.

Write readable text

Although readability isn’t a direct ranking factor, it should still be part of your on-page SEO process. That’s because readable text is easier for Google and users to digest, which ultimately is good for your SEO.

If your text is hard to read, then you might have a high bounce rate, reducing conversions, revenue, and ROI.

To make your text readable:

  • Make the page skimmable. Break up your content into easily digestible chunks.
  • Use multiple headers and subheadings.
  • Utilize plenty of paragraph breaks so that you avoid large walls of text.
  • Break down lists into bullet points.
  • Incorporate supporting images and other visuals.
  • Use clear, actionable sentences.

Remember, a majority of people will access your web page content on mobile devices, so focus on responsiveness, readability, and skimability.

Internal linking

Internal linking is important to on-page SEO because it helps Google understand the relationship between pages on your site. An extensive internal linking framework reinforces context and relevance as well as your depth of coverage on a topic.

Internal links are also amazing for user experience. They help people discover more of your content like additional blog posts or a valuable case study. A strong internal linking strategy is also a great way to reduce your bounce rate and improve other Google Analytics metrics such as conversion rate and average session duration.

When it comes to on-page SEO, you should include internal links to — and from — other relevant pages on your site. It’s especially important to link out from authoritative pages like your homepage.

Use short, descriptive, keyword-focused anchor text for your internal links. It’s also critical to link out from the most relevant sections of your content to other pages that cover the topic.

As a sidebar, don’t use keywords you want to rank for in external links to other websites.

Unlike backlinks, internal links don’t boost your website’s authority because you can add them yourself. Instead, they funnel existing authority and relevancy from your backlinks throughout your website. With this in mind, if your domain already has a massive amount of authority, then internal linking can really move the needle on rankings.


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External links are not a direct ranking factor, so linking out to trusted websites won’t boost your on-page SEO rankings. However, citing your sources with links builds trust which is important for users. So, it’s a best practice to add external links when necessary, especially when quoting someone or referencing a statistic.

When you add external links, though, don’t use anchor text that includes keywords you want to rank for. To find out why, read my article, What Is Anchor Text in SEO.

Image optimization

Images also need to be optimized for SEO. Start by giving them descriptive file names with words separated by hyphens. Next, optimize the file size so that it loads quickly while still maintaining the quality of the image. If your site is filled with images that are consistently over 400kb, for example, your page load time will be negatively impacted, and this hurts your ability to rank high in Google.

A tool like TinyPNG, ImageOptim, or WP Smush makes the image optimization process easy. 

Finally, add text to the image alt tags, with the appropriate keyword occasionally included in the text. The alt text helps search engines understand the image.

On-page SEO factors

Let’s recap the most critical on-page seo techniques you need to follow:

  • Use short, descriptive page URLs
  • Optimize title tags
  • Write compelling meta descriptions
  • Implement structured data
  • Optimize headers
  • Implement SEO copywriting best practices
  • Use the target keyword within the first 100 words
  • Maintain an appropriate keyword density
  • Create content that satisfies user intent
  • Write readable text
  • Add both internal and outbound links
  • Optimize for Google images

Remember, on-page SEO matters. Develop your web pages with these elements in mind, and you’re well on your way to better organic search engine rankings! Want to go even deeper?

on-page seo checklist

First, let’s tackle the SEO fundamentals. Here’s where you’ll learn about the tools and plugins you’ll need to rank in search engines.

1. Setup The Google Search Console

The Google Search Console is a VERY powerful free SEO tool.

Google Search Console – Search performance report

Search Console is designed to help you track your site’s performance in Google search.

That’s why it’s packed with useful features, like:

  • See which keywords bring you the most traffic
  • Submit your sitemap
  • Fix website errors
  • See your page experience scores
  • Lots more

In short: if you’re serious about SEO, setting up the Google Search Console is a key first step.

2. Install Bing Webmaster Tools

Next, setup Bing Webmaster Tools.

Bing Webmaster Tools

Is Bing as popular as Google? No. But Bing gets approximately 1 billion visitors per month. So it’s worth optimizing for.

Plus, Bing Webmaster Tools has some nifty features, like a built-in keyword research tool.

3. Setup Google Analytics

Google Analytics is the BEST way to see how people find (and use) your site.

Google Analytics

Its many helpful features include:

  • See how much traffic you get from Google
  • Find the pages on your site that bring you the most traffic
  • See if your traffic is increasing (and by how much)
  • Identify other sites and search engines that send you traffic
  • Your average bounce rate, page views, and time on site

Pro Tip: Connect Google Analytics with the Google Search Console. When you do, you’ll see helpful SEO information from inside of your Google Analytics account.

Google Analytics – Landing pages

Here’s a resource that will walk you through the steps to set that up.

4. Install Yoast SEO (WordPress Users Only)

Yoast is the most popular SEO plugin on the planet.

And for good reason.

Yoast makes it super easy to optimize your WordPress site for search engines.

Yoast SEO – WordPress plugin

It also helps you with technical SEO stuff, like robots.txt and sitemaps. Recommended.

Keyword Research Checklist

Keyword Research is the foundation of SEO. And in this checklist I’ll show you how to quickly find keywords that your customers search for.

1. Discover Long Tail Keywords With “Google Suggest”

This is one of the best ways to uncover long tail keywords.

Here’s how it works:

First, type a keyword into Google.

Google search – Link building

But don’t press enter… or the “Google Search” button. Instead, check out the keywords that Google shows you:

Google search – Link building – Suggestions

(These are known as “Google Suggest” keywords.)

Because these keywords come straight from Google, you KNOW that people are searching for them.

This means that they make great keywords to optimize your site around.

Pro Tip: Check out Keywordtool.io. This tool scrapes Google Suggest keywords, which makes this process much easier to scale.

Keyword Tool

2. Find Solid Keywords In The Google Keyword Planner

The Google Keyword Planner is Google’s official keyword research tool.

Google keyword planner – Results

It’s technically designed for Google Ads. That said, it’s still VERY useful for SEO keyword research.

After all, the data comes straight from Google. So you know that it’s super accurate.

Here’s a guide on using The Google Keyword Planner for SEO.

3. Tap Into Online Communities

Reddit, Quora, forums and other online communities are excellent places to find keywords.

And I created a video that shows you how to find untapped keywords in these communities (step-by-step).

Here you go:

4. Identify Low Competition Keywords With KWFinder

KWFinder is a freemium keyword research tool.

What makes KWFinder unique is that it gives you TONS of data on each keyword.


As you can see, when you type a keyword into KWFinder, you get information on:

  • Search volume
  • Keyword difficulty
  • CPC
  • Trends
  • Estimated visits

That way, you can choose low-competition keywords that are easy to rank for.

5. Find “Question Keywords” With Answer The Public

Question Keywords are PERFECT for blog posts and articles.

(For example: “How do you make cold brew coffee?”)

And you can easily find them with Answer The Public.

This free tool shows you questions that people search for online.

AnswerThePublic – Paleo questions

That way, you can answer these questions with your content.

On-Page SEO Checklist

Now it’s time to optimize your content using a handful of tested on-page SEO techniques.

1. Include Your Keyword In Your URL

Your URL helps Google understand what your page is all about. Plus, a keyword-rich URL can improve your organic CTR.

Keyword-rich URLs correlate with a higher organic CTR

That’s why you want to include your keyword in your URL.

For example, my target keyword for this page is “SEO checklist”.

So I made the URL: backlinko.com/seo-checklist.


2. Use Short URLs

Keep your URLs as short as possible.


A recent analysis of 11.8 million Google search results found that short URLs rank best in Google.

Short URLs tend to outrank long URLs

3. Front-Load Your Keyword In Your Title Tag

It’s no secret that you should use your keyword in your title tag.

But not as many people know that WHERE you put your keyword matters.

Specifically, you want to put your keyword in the front of your title tag whenever possible.

For example, my main keyword for this post is “copywriting”:

Backlinko – Copywriting Guide

As you can see, my title tag starts off with that keyword:

Copywriting guide – Keyword in title

4. Embed Title Tag Modifiers

Title Tag Modifiers are words and phrases to add to your title tag.

When you do, your page can rank for lots of different long-tail keywords.

Here’s a video that walks you through this process:

Video Thumbnail


5. Use Your Keyword Once In The First 150 Words

Google puts more weight on the first 100-150 words of your page.

So make sure to use your keyword once here.

For example, for my SEO tools post, you can see that I use the term “SEO Tools” right off the bat:

"SEO tools" keyword at start

6. Use Your Keyword in H1, H2 or H3 Tags

Make sure to include your keyword in H1, H2 or H3 tags.

For example:

You might have noticed that I included the term “SEO Checklist” in the first subheader on this page:

SEO checklist – Keyword in H2 tag

Well, that subheader is wrapped in an H2 tag. And including “SEO Checklist” in an H2 can help me rank higher for that keyword.

That said:

This tip won’t make a big dent in your Google rankings.

But when it comes to search engine optimization, every little bit helps.

7. Optimize Images

The images you use say a lot about your content.

Unfortunately, Google still can’t “see” images as a human can.

So to help them understand your images, you want to optimize your image alt tags and filenames.

(As a bonus: optimized images also help you rank in image search.)

Here’s how:

First, when you save the image, use a filename that briefly describes what that image is.

For example, let’s say you just took a picture of a spinach omelette with your iPhone.

Well, you’d want to name that image something like:


Then, when you add the image to your page, give it a descriptive alt tag:

Descriptive ALT tag on image

That’s all there is to it.

8. Use Synonyms and LSI Keywords

Back in the day, it made sense to “keyword stuff” your page.

Not anymore.

Today, Google is smart.

So instead of using the same keyword 1000 times, use synonyms and LSI keywords.

For example, let’s say you want to rank for “how to start a blog”.

Well, you’d want to mention that exact keyword a few times on your page… and synonyms like:

  • How to launch a blog
  • Starting a blog
  • How to create a blog
  • How to setup a blog on WordPress

You get the idea 🙂

Next, add some LSI keywords.

LSI Keywords are terms that go along with your main keyword.

You can find a bunch of these using LSIGraph.com.


Then, just add a few of these LSI keywords to your page. And you’re set.

9. Use External Links

Make sure to link out to 5-8 authority sites in your article.

For example, in this list of SEO techniques, I link to trusted websites like Wikipedia and Google.com.

SEO techniques post – External links

And those links show Google that my content is well-referenced and trustworthy.

10. Use Internal Links

This is super simple:

Whenever you publish a new piece of content, link to 2-5 other pages on your site.

Pro Tip: Use keyword-rich anchor text in your internal links.

For example, note how I use the anchor text “on-page SEO”, in this internal link:

SEO techniques post – Internal link

This tells search engines that the page I’m linking to is about: “on-page SEO”.

Technical SEO Checklist

Technical SEO can make or break your rankings. Fortunately, fixing technical SEO problems isn’t that hard… especially if you follow the items on this checklist.

1. Identify Crawl Errors

A “Crawl Error” means that Google has trouble viewing a page on your site.

And if they can’t view your page, it’s not gonna rank for anything.

You can easily find Crawl Errors in the Google Search Console’s “Coverage” report:

Google Search Console – Index – Coverage

If you notice Google is having trouble accessing one of your important web pages (for example, robots.txt is blocking search engine spiders), you’ll want to get that fixed ASAP.

2. Find Out How Google Views Your Page

Sometimes users can see everything on your page…

…but Google can’t.


If Google can’t fully access your page, it won’t rank.

That’s why I recommend using the Google Search Console’s “Inspect URL” feature.

Just enter a page from your site at the top of the GSC.

GSC – Enter URL

When you do, you’ll see your page from Google’s point of view:

GSC – URL Inspection report

Very helpful.

3. Make Sure Your Site is Mobile-Friendly

Google recently launched a new “Mobile-First Index“.

Which means:

If your site isn’t mobile optimized, it’s not going to rank very well.

Fortunately, you can easily see your site’s mobile friendliness with Google’s Mobile-Friendly Test.

Just pop in a page from your site… and get a clear “yes or no” answer.

Google mobile-friendly test

Pretty cool.

4. Fix Broken Links

Broken links can REALLY hurt your SEO.

So you definitely want to find broken links… and fix them.

The easiest way to do that? DrLinkCheck.com.

It’s a free tool that scans your site for broken links:

Dr. Link Check – Backlinko

5. Secure Your Site With HTTPS

HTTPS is a confirmed Google ranking signal.

Google blog – HTTPS as a ranking signal

So if you haven’t already, it’s time to move your site to HTTPS.

(Or if you just launched a new site, set it up with HTTPS on day 1.)

Here’s a guide to help you migrate your site to HTTPS… without hurting your SEO.

6. Check Your Site’s Loading Speed

Does your site load insanely fast?

If not, your site isn’t going to rank as well.

That’s why you want to head over to PageSpeed Insights.

This free tool lets you know how quickly your site loads for desktop and mobile users:

Google PageSpeed Insights – Backlinko – Results

It even lets you know what you can do to speed things up.

Google PageSpeed Insights – Backlinko – Suggestions

Content Checklist

There’s no denying it: if you want to rank in Google, you need to publish great content. That’s why content is now a BIG part of any modern-day SEO strategy. And in this section I’ll show you the exact steps to creating the type of content that ranks in 2022 (and beyond).

1. Create Amazing Content Using “The Skyscraper Technique”

The Skyscraper Technique is a powerful formula for publishing amazing content.

In fact, I used this technique to double my search engine traffic:

Backlinko – Early traffic increase

Here’s the 3-step process:

  1. First, identify a piece of popular content in your industry
  2. Next, create something even better
  3. Finally, promote that content

Obviously, I don’t have room to go into more detail on these steps here.

So if you want to learn more about The Skyscraper Technique, here are two helpful resources:

My All-Time Favorite White Hat SEO Technique (59% More Organic Traffic)

How I Increased My Search Traffic by 110% in 14 Days

2. Chunk Your Content to Maximize Readability

No one likes reading giant walls of text:

Wall of text

That’s why I ALWAYS break my content into easy-to-read chunks, like this:

Chunks of text in post

These chunks keep my bounce rate low, which is a key Google ranking factor.

(More on that later.)

3. Cover Your Page’s Topic In-Depth

When we analyzed over a 11M Google Search Results, one thing stood out:

Content that ranks best in Google tends to cover an entire topic in-depth.

Higher Clearscope content grades correlate with higher Google rankings

For example, a while ago I published this guide on my site.

Backlinko – Video SEO guide

I could have published a generic piece of content like: “5 Tips for Video SEO”.

Instead, I created a guide that covered EVERYTHING about that topic.

And that’s the main reason that it ranks in the top 3 in Google for my primary keyword:

Google SERP – Video SEO

4. Use Schema Markup

Schema markup helps search engines understand your content better.

That said, implementing Schema can be tricky.

That’s why I recommend Google’s Structured Data Testing tool.

Google structured data

It makes using Schema MUCH easier than trying to do it manually.

5. Focus on Content Formats That Are Working Right Now

The team at BuzzSumo recently reviewed 100 million articles.

So, what did they find?

First, the bad news:

“The majority of content gets zero backlinks”.


Now, some good news:

They discovered that certain content formats perform better than others.

Specifically, “the big winners are sites that have built a strong reputation for original, authoritative content.”

What do they mean by “original, authoritative” content?

  • Content written by experts
  • Original research (like surveys and industry studies)
  • Content that isn’t just regurgitated information
  • Case studies and real life examples
  • Evergreen content that provides value for YEARS

For example, some time ago I’ve put together this giant list of SEO tools:

Backlinko – SEO tools

I personally tested and reviewed over 170 tools. It was an insane amount of work.

But it was totally worth it.


To date, this post has generated over 10 thousand backlinks.

Ahrefs – SEO tools – Backlinks

6. Use Multimedia

You might notice that this post contains LOTS of images.

I do this for two main reasons:

First, it just makes for better content.

Second, images and other forms of multimedia help content rank better.

So I recommend using these forms of multimedia in your content:

  • Images
  • Charts
  • Infographics
  • Visual Content
  • Videos
  • Interactive polls and quizzes

With that, it’s time to cover a SUPER important part of SEO: link building.

Link Building Checklist

When it comes to SEO, link building is KEY. In fact, Google has confirmed that backlinks are one of their “top 3” ranking signals. Unfortunately, building links isn’t easy (that’s why most other SEO checklists skip this step). But if you want to rank in Google, links are a must. And in this section I’ll show you how to do it.

1. Build Powerful Backlinks With Guest Posting

Guest posting can be a super effective link building strategy.

That said:

There’s a right and wrong way to guest post.

Right way: Publish your guest post on respected sites in your industry.

Wrong way: Publish guest posts on any website that has a “write for us” page.

In fact, I only guest post on sites that will send me targeted traffic.

For example, I published this guest post on the Buffer blog:

Brian's guest post on the Buffer blog

Not only did I get a great backlink from my guest post, but decent amount of traffic too:

Guest post traffic

2. Reverse Your Competitor’s Backlinks

Why reinvent the wheel when you can copy your competitor’s link sources?

To do this, you’ll need a link analysis tool.

I personally use Semrush.

But if you’re on a budget, you can use a freemium tool like Link Explorer (from Moz).

No matter what tool you choose, the process is exactly the same:

  1. Grab your competitor’s URL.
  2. Pop it into the tool
  3. Finally, get as many of their links as you can

For example, here’s a link report from Semrush of my site:

Semrush – Backlinko – Backlinks


Some of these links will be nearly impossible to replicate.

(For example, links from sites I have relationships with.)

But many are pretty easy to copy.

(Like links from guest posts and interviews.)

3. Build Contextual Backlinks With Link Roundups

This strategy works GREAT.

That said, it comes with a catch.

I reveal that catch (and how this technique works) right here:

Video Thumbnail


4. Become a Podcast Guest

This is similar to guest posting.

But instead of contributing an article, you go on a podcast as a guest.

For example, I went on this podcast a few years ago:

The agents of change – YouTube SEO – Brian Dean

As you can see, I got a sweet backlink (and a handful of targeted visitors).

The agents of change – Podcast backlink

5. Mention Influencers In Your Blog Posts

This process couldn’t be simpler:

First, mention influential bloggers in your content.

Then, let them know you mentioned them.

(Seriously, that’s it.)

For example, when I published my list of SEO tools, I let the founder of each tool know that I featured them:

Brian – SEO tools post – Email outreach

And, as you can see, they happily shared my content on social media.


Let us know your thoughts in the comment section below.

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