On Page SEO Software is a program that helps you optimize your content for search engines. The software works by analyzing your website and identifying the words, phrases, and topics that Google’s crawler uses to determine the relevance of your content. It then suggests changes to your site’s code so that it will be more likely to appear near the top of relevant search results.
For example, let’s say you have a blog about dog training. If you want your blog posts on dog training to show up when people search for “dog training,” then On Page SEO Software will help you do that by suggesting changes to your HTML code. For example, it might recommend adding “dog training” into the title tag or meta description tag of every post on your site. This way, when someone searches for “dog training,” their search engine will see “dog training” in those places and know that your page is relevant to their query.
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On Page Seo Software Linkedin
You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s LinkedIn Page?
If you put in the effort to complete and optimize your LinkedIn Page, you’ll want it to be found. These brand hubs on LinkedIn provide an excellent opportunity to tell your story, highlight your employees, and share useful content.
You can increase your odds of showing up in the right web searches by following a few simple practices. Read on to uncover the best ways to improve the SEO of your LinkedIn Page.
How To Boost the SEO of Your Company’s LinkedIn Page
When you want to learn about something online, what’s the first thing you do? Probably run a quick search. You’re not alone; Google processes an estimated 3.5 billion searches each day. Needless to say, this is a key source of inbound traffic. And you can expand your brand’s search footprint by enhancing the SEO impact of your LinkedIn Page.
Why Your Company Needs a LinkedIn Page
Not only does it serve as a second company website of sorts, offering up information about what you do and why, but the LinkedIn Page is also a very functional and flexible marketing tool. Through consistent posting and audience engagement, you can build a centralized community on the world’s largest professional network and encourage employees to participate in spreading the word.
LinkedIn is distinct from other social platforms on the web due to its professional nature, which creates a sense of trust and credibility for your Page. As such, it’s no surprise that 80% of B2B social media leads come from LinkedIn.
Benefits of Making Your Company’s LinkedIn Page SEO-friendly
Here are a couple reasons why it’s worth investing the effort to continually optimize your LinkedIn Page for SEO:
More Traffic to Your LinkedIn Page
This is fairly self-explanatory but worth mentioning. When you power up your Page’s SEO, you increase your odds of being discovered not just by members using LinkedIn, but also by relevant web searchers you might’ve missed otherwise.
Focused User Experience
The natural result of crafting LinkedIn Page content around keywords and terms that are important to your business is that these themes will become all the more clear to readers. And the themes will be expressed in a language that your visitors are already using, meaning it will make more sense to them.
Now that we’ve established the why, let’s dive into the “how” when it comes to improving your LinkedIn Page’s SEO visibility.
How To Use Keywords to Optimize Your Company’s LinkedIn Page
First things first: Identify and use keywords. You’re probably familiar with keyword optimization as it pertains to website development or content creation, but how can keywords make your LinkedIn Page more discoverable?
What Are Keywords?
Keywords are the words and phrases users are searching for online. They’re what your audience members type into Google and other search engines in hopes of finding helpful results. They’re how normal people talk about things related to your business, so keep this in mind as you enter the discovery phase. Sometimes, what people are searching for is not what you call your products or services.
To determine which keywords should be featured on your LinkedIn Page, think about your key offerings. Your industry, location, and specialties are all important keywords to make prevalent throughout your LinkedIn Page.
There are a number of tools you can use for keyword research including:
- Google Search Console/Keyword Planner
- Moz Keyword Explorer
- SEMRush
Why Are Keywords Important for SEO on LinkedIn?
LinkedIn Pages are crawled by search engines, so if you aren’t making your target keywords prominent you might be missing an opportunity. And it’s not just about technical SEO — you always want to provide clarity for a curious user.
For example, Google will display up to 156 characters of your page text in its search results, so we recommend including relevant keywords at the very beginning of your company tagline, helping the search engine and its users quickly understand what you’re about.
How to Incorporate Keywords in Your Tagline
Consider this small patch of real estate underneath your banner to be your company’s “elevator pitch.” You want to convey, as quickly as possible, what you do and who you serve.
Here’s a straightforward example from Biesse Group:
And another from our own LMS LinkedIn Showcase Page:
How To Optimize Your LinkedIn Page ‘About’ Section
Once you’ve optimized your brief tagline, you can turn your attention to the ‘About’ section, which includes a longer-form overview of your business as well as details like the size of your company, the industry you’re in, your specialties, and your website URL.
Write a Strong ‘About’ Section
With relevant keywords in mind, work to craft an engaging overview that answers questions your audience might have. We recommend the following framework for this area:
- Vision. What future do we want to help create?
- Mission. How do we create that future?
- Values. Who are we? How do we work?
- Positioning. What makes our brand different?
- Tagline. Our brand summed up in one line.
- Products/Services. Here’s what we provide.
Link to Your Website
Chances are, the bulk of the information users are looking for on your LinkedIn Page also exists on your website. After all, for most brands, your website serves as the primary resource for existing and prospective customers, vendors, and employees. Include your website URL on your LinkedIn Page to drive traffic to your site.
Add Other Company Details
Completing your LinkedIn Page in its entirety helps users find your company with ease. Additional company details — like size, industry, and specialties — help paint a complete picture of your organization. And, companies with complete information see 30% more weekly views.
How To Add Compelling Imagery to Your LinkedIn Page
Last, but not least, think about the imagery included on your company’s Page. A complete LinkedIn Page includes a logo and banner image. Members are likely to move on quickly if they’re met with a bland and generic display.
- Logo. Your company logo is displayed next to your company name. The standard logo size for LinkedIn is 300 x 300 pixels.
- Banner image. This image takes up a considerable amount of space at the top of your company Page, so use it to your advantage. Recommend specs for you LinkedIn banner image are 1536 x 768 pixels.
Update Frequently to Keep Google in the Loop
Not only do regular updates to your Page help maintain visibility with your followers, but they also can assist your ranking on Google. Consistent fresh content gets indexed and helps the search engine recognize your Page as active and valuable source of information.
Get Discoverable with an SEO-Friendly LinkedIn Page
To make the most of your presence on LinkedIn, it’s important that your company LinkedIn Page can easily be found. By filling out your company’s LinkedIn Page in its entirety, including relevant keywords in your company description, and adding compelling imagery to your profile and shared content, your LinkedIn Page will be positioned for valuable search rankings.
linkedin google seo
In the past few weeks, I’ve been getting inquiries from people who found my LinkedIn profile through Google search. When I knew how they found me, I was prompted to head on to Google (in incognito mode) to see how I showed up on search results.
I haven’t done a Google search of the keywords that I use for quite some time. I only do this to search for my name to see what shows up.
Since I started VB Consulting in 2017, I have been using only two primary keywords or key phrases on my profile: LinkedIn and ‘personal branding’. And that’s exactly how I want to be found.
So when I did a Google search of my keywords, I was surprised to see the results:
As of this time of search, May 02, 2021, I was on top of the search results for the keywords LinkedIn expert, LinkedIn strategist and LinkedIn consultant:
I was also on top of the Google SERP for LinkedIn personal branding expert and LinkedIn personal branding consultant:
And though I wasn’t on top of the search results for the keyword ‘Personal branding strategist’, I was still on Page One.
The search results may change quickly, so for the same keywords, I could drop from the top results, but might (hopefully) still be found on the first page.
My profile does not appear on Page One for ‘LinkedIn personal branding’ but my article — 7 Posting Tips to Help Boost Your Personal Brand on LinkedIn — at Social Media Today is there!
Get Found on Google Through LinkedIn SEO
LinkedIn is one of the most popular sites in the world based on domain authority, which is a “link-based metric that models how Google ranks websites.” LinkedIn’s domain authority score is 98/100.
And that is why your LinkedIn profile is likely to appear on Page One of Google search engine results, especially when you search for your name.
And if you want to rank high on Google search results for your keywords, here are seven tips that you can apply:
#1: Know your keywords
What keywords does your target audience use in searching for someone with your expertise?
And which keywords do you want your LinkedIn profile to rank for?
Don’t forget that the way LinkedIn members search on the platform is different from the way people, in general, search on Google.
On LinkedIn, searchers are looking for people so they type in positions, such as content writer, copywriter, digital marketing expert, etc.
Or they also type in the skills or expertise they are looking for, such as content writing, SEO, marketing, personal branding, etc.
On Google search, people could be typing questions relevant to their problems or whatever it is that they want to learn more of, such as personal branding, content writing, how to optimize LinkedIn profile, etc. So in this sense, it helps to use long-tail keywords that are more specific and more niche.
Either way, it takes some level of clarity, combined with research, for you to really figure out the keyword or keywords that you want to rank for. FOCUS is key.
#2: Keyword-optimize your LinkedIn profile
Once you’ve decided on your keyword or keywords, place them on the following sections of your LinkedIn profile:
Headline – You can use up to 220 characters on your headline. Include your keywords to help you get found.
About section – You can have up to 2,000 characters for your About section. Again, adding your keywords here will increase your discoverability.
Experience title – If your position or job title does not contain any keyword that you want to be found for, you can edit it to include your keywords (as long as it matches what you do in the company).
Experience description – This section allows you to write a copy with up to 2,000 characters. Use this section to further integrate your keywords for searchability.
#3: Name the images on your LinkedIn profile
Before uploading any image, such as your LinkedIn profile banner, name them. I use a combination of my name and my keywords. Google is indexing images, so it’s important to keyword-optimize them, as well.
#4: Grow your LinkedIn network
Ranking on LinkedIn search results requires growing your network. Generally, the larger your network, the higher you rank in the search results. Your network includes: (1) your 1st-, 2nd- and 3rd-degree connections; and (2) the members in your groups.
Remember that the search results for every LinkedIn member are unique. This means that if we both search for a ‘content writer’, we will get different results because LinkedIn’s search algorithm factors in our own network and the information that we provide in our profile.
Interestingly, according to Jean-Christophe Chouinard’s SEO case study, the number of your LinkedIn connections can also help you rank high on Google.
#5: Make your LinkedIn profile public
Make sure your profile is visible to the public. To turn it on, follow these steps:
LinkedIn Profile → Edit public profile and URL
#6: Publish articles
LinkedIn articles do not get a lot of organic views, but unlike your LinkedIn posts, articles are being indexed by Google.
Write articles around your keywords or key phrases. And don’t forget to add them to your article titles and the headings.
You can also add your name and keywords on Alt Text, which is being indexed by Google for image search. Here’s how I added Alt Text in writing this article:
#7: Get quality backlinks
Getting media features or mentions, guesting in podcasts or video interviews and guest blogging are perfect opportunities to get quality backlinks.
As you build your personal brand on LinkedIn, people will notice what you do, and would be compelled to invite you to their podcasts, events, or interview you for their content. Those are helpful in expanding your reach and getting your profile found through keywords.
Secure backlinks from high-authority websites. Use this free tool from Moz to check a site’s domain authority.
Through the years, I’ve had backlinks from online sites where I was featured or quoted, such as Forbes, Marketing In Asia, When In Manila, Entrepreneur Philippines, Entrepreneur India, Entrepreneur Middle East, etc.
And I also get backlinks to my LinkedIn profile from publications where I contribute articles such as Social Media Today, Thrive Global, Medium, Freelancers Union, Payoneer, Marketing In Asia, etc.
However, as far as I can remember, I wasn’t able to ask for backlinks from some of those who interviewed me. I later realized that I should have asked them for it.
So whenever you have these opportunities, always ask for a backlink to your profile!
Finally, be patient
I can’t tell you how long it would take to rank your LinkedIn profile on Page One of Google SERP for your keywords.
However, for sure, it’s not going to happen overnight. It took me a few years to notice I made it to Page One. It could be fewer years for you if you get started now by applying these tips!
Wrapping Up with a Personal Note
Getting found on Google search for your keywords is not just about understanding the SEO side of it. Although my profile seems to rank for low-volume keywords — to me, it’s an indication of having clarity on what I do and being able to stick to it (my keywords) despite all the challenges, trends or other “shiny objects” out there.
What do I mean?
There were times in my ‘LinkedIn-and-personal-branding journey’ that I was also “tempted” to do something else, including switching to another industry or shifting my focus to other things relevant to LinkedIn such as lead generation or demand generation, rather than personal branding.
But because I’m truly passionate about all things ‘LinkedIn and personal branding,’ I have stayed in my lane for years — and still loving it! — and have really grown in this niche.
And so since then, almost all of my content, podcast interviews, LinkedIn articles, LinkedIn posts and guest blogs are about LinkedIn and personal branding. More than keywords, I know that it’s commitment, focus and dedication to my craft that have helped me thrive.
Fortunately, all of my efforts that led to valuable search rankings have been getting my profile more views, more leads and more opportunities that have helped me and VB Consulting grow.
Conclusion
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