On Page Seo Software Xda

On Page SEO Software XDA is a software that helps you to do on page SEO. It’s a combination of tools that are used to analyze the page and give suggestions for improvement. It also has a tool to check your website against Google algorithm updates and make sure that you don’t fall behind in the search engine rankings. You can use this software for free, but if you want to get more features or use it on multiple websites then you can buy the premium version which costs $19/month.

On Page Seo Software Xda

For a long time, publishers had been oblivious of shadow blocklists and how they can temporarily terminate programmatic buying on your website. 

Even now, it’s not a well-known term but shadow blocklisting can seriously impact publisher revenue. 

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Shadow blocklists were briefly highlighted in the industry when XDA developers, a 17-year old website targeting mobile software developers’ community, registered a 30 per cent drop in its ad revenues in October last year. 

They couldn’t figure the problem out as the website was a serial leader in creating quality content. 

Eventually, they understood that Google’s demand-side platform (DSP) DV360 had stopped buying. This probably happened due to the site-level policy violations that their ad management company had been receiving. 

XDA had been, in all probability, put on what is referred to as a ‘shadow blocklist’. 

What’s a Shadow Blocklist? How Do You Get Listed There?

Skirting around with demand-side rules is the top reason why publishers land in the shadow blocklist. 

It’s a term that finds no mention in guidelines and isn’t literally a list. It is more of a condition where buyers simply stop bidding on a site. 

Because this happens without prior information, the publishers have no clue of what went wrong and what needs to be corrected. 

In the case of XDA, it took six months of trial and error to get back to normal. In many ways, it is akin to buyers ghosting publishers – distancing and disconnecting without ever telling them why. The impact is sudden and palpable if a DSP as big as Google’s DV360 stops buying. 

Enough has been written about the XDA issue and how it went back to normal. But, notably, there isn’t a conclusive report on what actually went wrong.

So how do you avoid taking a hit on your ad revenues because of shadow blocklisting. We’ll get to it soon. If a site as popular as XDA with monthly visits of around 25 million isn’t immune to it, chances are no other publisher is. 

How Can Publishers Avoid Shadow Blocklisting?

First things first, publishers need to remember that demand-side platforms will never inform them about what went wrong. 

One reason for this could be the gap between publishers and DSPs. The other reason could be tech giants not willing to reveal how their algorithms work. It does not seem unfair either because publicly disclosing algorithms will make them vulnerable to bad actors. 

As a publisher, you need to be sure that you aren’t indulging in practices that are in contravention of the policies laid out by the DSP. If you are found unfairly winning ad revenues, you run a real risk of being shadow blocklisted.

Additionally, always keep a tab on notices for violations concerning content that could be termed objectionable. If you have an agency handling ad management for you, make sure they are cognizant about it. Notices consistently not being acted upon by the publishers, can lead to DSPs taking action that may come off as a rude shock to your ad revenue stream. 

Also Read: Policy Violations in Google Ad Manager: How to Prevent and Resolve

Violations in case of XDA were mostly on account of dead hyperlinks and user-generated content. As the site forums and news articles shared the same URL, content posted by users on forums exposed those pages to violations. Using separate URLs from the beginning would have helped them avoid the problem. Other publishers have an important lesson here on structuring their sites right to avoid such problems in the future.

How Can Publishers Avoid Getting Shadow Blocklisted?

There are a variety of things publishers can do, but the foremost that we recommend is partnering with an authentic ad tech partner. Publishers often make the choice based on their inventory requirements. That is absolutely the right approach but if an ad tech partner lacks immediate tech support and conversation is often one-sided, that is a massive red flag for any publisher. 

Here are some additional tips that will help publishers in losing out on ad revenue due to shadow blocklisting:

  • SEO Expert: Constantly keep track of any link-based changes on your website. Publishers can partner with any SEO expert who will alert them about dead, broken links. This will help them avoid any policy violations. 
  • Bot Traffic: Analyze the kind of traffic coming to your website. See if you have an influx of bot or invalid traffic. If you find anything unusual, fix it by blocking the unwanted traffic.
  • Click Spam: Run a check to ensure your site does not have issues around click spam, or where users could accidentally click on an ad. Make necessary changes to the ad format and/or layout, as may be required. We encourage publishers to outsource this service for regular audits, hence getting the most out of the ads on your website.
  • Mobile-first Environment: More and more people are actively using their cellphones to browse the internet owing to convenience and portability. If you aren’t optimizing your website for mobile, you are definitely missing out. Ensure that you have a fully responsive mobile site and are serving different ad sizes and formats on desktop and mobile. 
  • If nothing works, see how things look to the buyer on the affected DSP. For example, when XDA contacted a new ad management company to analyze what went wrong, they found out that DSPs couldn’t bid on 90% of their website inventory. 

on page seo software xda forum

A forum is an online discussion site, where you can post your content or website link and get traffic from it. Here you have to reply to other forum posts or ask questions yourselves When you post a reply to a forum thread you get to place a link in your signature. To be precise a signature is a place at the bottom of each reply you post and there you can write a short intro and add a link to your blog or website.

In this article, we’ll talk about forum posting and why it’s essential in SEO. We’ll then go over the various types of posts you can make on forums and how to do it right.

Forum posting is like article submission sites, except that the format is different.

A few popular forum posting sites these days are

  • Stackoverflow (forum for developers)
  • Quora (a forum in Q & A format)
  • Ubuntu forum (for Ubuntu users)
  • Reddit
  • XDA developers
  • WarriorForum
  • Blackhatwolrd (for blackhat SEO)

Apart from these, you will find forums for many product companies which helps their customer to discuss their issues and ask questions. For example, if you buy hosting from Digital Ocean then you can join their forum. Similarly there is a Google product forum for their users.

Forum Posting Instructions

Here are some instructing which you should follow before posting anything on a forum:

  1. Do not post your site link in the forum and try to get traffic from it. You may have the best content, but you won’t get ranked for that keyword for sure if you use a link instead of your URL.
  2. Try to have good content in your reply to help the people who are reading it. If people want to learn more about something, they can read your replies too. That will be helpful as well.
  3. Always reply to someone’s post and clarify it as much as you can. Try not to make your reply look like an advertisement.
  4. Try to make meaningful replies.  If any visitor should have a question, they can find all the answers that they need. Good replies always attract people and make them feel comfortable for further research. Be sure that you have researched enough before replying to others’ posts on the forum.
  5. Don’t post defamatory comments or comments about people. If you do, you will be banned from the forum.
  6. Many SEO forums have stringent policies. They won’t allow you to spam or advertise other sites on the forum either. You’ll have to make it a priority to take part in healthy discussions on the online forum.
  7. It is not permissible to post the same material several times on the same forum; sometimes. you can post related links to different topics if you’ve already posted on one of them.
  8. Sound signatures like your “display name,” “about me,” and website are important in crafting a particular identity. It will show people that you are serious about what you’re doing in there and that they can trust what they read from your posts.
  9. If you want to get a good rank in the SERPs for the search term you’re targeting, then what should be your aim? What would the searcher want? Sticking with the subject of your forum discussions will help them to understand what you have to offer. If you keep avoiding specific topics, it’s hard for Google to determine how relevant your posts are.
  10. If you’re replying to posts on a forum, then don’t sell products or services directly there. Don’t promote your own business, and don’t talk about the other members. It will get you banned from the forum.
  11. Make sure that your forum posts are unique and have quality content written so that Google can understand what you’re doing there in the forum.
  12. Do not post hate speeches or use any abusive language on the forum. Hate speeches and offensive language are not permissible on the forum.
  13. Avoid using too many smilies in your replies to the posts unless necessary (Because that looks stupid).

What Are The Advantages of Forum Posting in SEO?

There are lots of advantages you can get from forum posting, which include:

1. Traffic generation is the most essential and prominent benefit of forum posting. at any time, discussions are going on in these forums about something that interests you or someone else.

2. You will get a wide range of quality backlinks after continuously participating in a forum posting, and you will get a good ranking in the search engines.

3. The best thing about forum posting is that you can gather a lot of information on the topic for which you’re participating in a forum.

4. Forum posting will improve your writing skills.

5. Forum posting helps you understand the needs and problems of people in a particular niche. You can then work to resolve those issues and fulfill the needs with your own product.

Why Is Forum Posting Important In SEO?

The Importance of forum posting in SEO is that first, you can get a lot of diverse backlinks for your website, and you can also generate traffic to your website. If a topic is not getting much visibility in the search engines, you’ll receive more traffic by targeting your posts on the forum.

Forum posting is a part of offpage SEO techniques because it helps you get relevant backlinks from authoritative forums. Which plays an essential role in increasing the authority of your website and the number of visitors to your website.

Is Forum Posting Relevant For SEO in 2021-22?

Google is getting smarter every day and it is gaining the ability to differentiate between quality backlinks and spam backlinks. So, if you are just doing forum posting for the sake of getting a backlink then I would say don’t do it. If you want to do forum posting then try to genuinely answer questions and solve people’s problems. Learn and share your knowledge in a community and you will be rewarded with quality traffic. So, it is still relevant for SEO if combine with other offpage techniques.


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