The email marketing software space is crowded, but our team of experts at [company name] has curated a list of the best products on the market.
In this blog post, we’ll be looking at some of the best on-premise email marketing software available. We’ve picked these applications because they have a strong track record for helping businesses send high-quality emails and engage with their customers. If you’re looking for an easy way to send targeted emails to customers, this list is a great place to start!
Table of Contents
On Premise Email Marketing Software
These days, a lot of business organizations and website owners are opting for email newsletter applications for reaching out to potential customers.
How do you communicate with your customers, users?
One of the popular ways to use a marketing platform which let you send emails to your users. Most of the platform offers FREE emails to up to 2000 users per month. However, to send more, you need to spend more, and the cost can go high.
Managed marketing email solutions are expensive.
And, if you are looking for a cheaper solution, then the following self-hosted email software will save you $$$.
If you are still wondering what is self-hosted – you will need to host the email platform on your own on your server. Typically, you’ll be given software that can be installed on a VPS or cloud VM.
Installing them is not a difficult task. Most of them provide explicit instruction, and by following that, you should be able to get your self-hosted email platform ready in less than one hour.
Switching your campaigns to self-hosted services can save thousands of dollars, which is why a lot of organizations are actively opting for it.
Let’s explore them…
Sendy
Sendy is one of the popular solutions to send a bulk email at a much cheaper cost.
It’s built-in PHP and MySQL and sends an email via Amazon SES. It is one of the most affordable services with a plan that costs only $1 for 10,000 emails. You can avail of all the future updates and support from their technical team for a one-time fee of $59.
Highlights
- You get all basic featured including Campaign builder, Reporting, Automatic Bounce Handling, Auto-responder, Complaints, Unsubscribe, Statistical Graph, etc.
- You can create separate accounts for your clients and ensure that they online get a view that is required for them instead of displaying all the lists
- It has an email filtering list. If an email does not exist, it is automatically cleared off from the list the next time
In the latest version of Sendy, they have introduced setting a custom domain for the brands and the following features.
- Get notified when someone subscribes to the list. Earlier it was only possible with Zaiper integration.
- Create a suppression list of emails if you never want to send them.
- Housekeeping to clean inactive or unconfirmed subscribers
- Block domain if you don’t want to send email to them anymore
Sendy 4 got a fresh new look. If you are an existing customer and using an earlier version, then you can upgrade for only $29.
MailWizz
MailWizz is one of the complete self-hosted email marketing systems available today. Written in modern PHP and using MySQL as it’s a database, it can run in any web hosting account.
MailWizz makes email marketing accessible to everyone, as simple as possible. It is suitable for both experts and beginners.
Highlights
- Add as many accounts as you need in a single install
- Create regular campaigns, autoresponders or recurring campaigns
- Send campaigns based on external RSS or JSON feeds
- Get detailed reports related to your campaigns and share these reports with anyone
- Send your emails with any SMTP server or a well-known solution such as Amazon SES, SendGrid, MailGun, SparkPost, PepiPost, ElasticEmail, etc.
- Import your subscribers from CSV, text or external database
- Create as many custom fields as you need for your subscribers
- Segment your list based on custom fields and target only the right segments
You can actually start your email marketing business as a SaaS. Check out the features page to find out more.
Mailtrain
Mailtrain is a newsletter application and mail listing app built on top of Nodemailer, Node.js & MySQL under a GPL v3 license.
It is a great tool that offers automation along with analytics and works well for large mailing lists, typically of millions of subscribers.
Highlights
- You can add mail addresses of your subscribers manually or import them from CSV
- Through merge tags, you can add various tools like custom fields, including text fields, numbers, drop downs & checkboxes.
- You can even filter the subscriber list and send emails to specific subscribers that match the segmentation rules predefined by you
- It allows you to create landing pages for actions like unsubscribing from the list
- Apart from self-hosting, you can also use various services like Amazon Simple Email Service (SES), SparkPost, SendGrid, Mailgun that support SMTP protocol
The great thing is it’s FREE.
NuevoMailer
NeuvoMailer is a feature-rich self-hosted e-newsletter and email list management system which comes with an autoresponder software.
You can access all the features of NuevoMailer for a one-time license fee. It is a cost-effective tool mainly aimed at small and medium-sized enterprises.
Highlights
- You can manage unlimited subscribers and mailing lists
- If you find any inactive or dormant subscribers, you can remove them
- NuevoMailer supports single and recurring email campaigns, drip campaigns and triggers
- You can generate custom landing pages, build a form and keep a check on your progress by tracking real-time reports and charts
- NuevoMailer is easy to use and learn
Dada Mail
Dada Mail is an open-source email and list management tool written in Perl.
Licensed under GNU General Public License, Dada Mail was introduced in January 2000 as Mojo Mail.
Highlights
- Since Dada Mail is browser-based, the main part of the program runs as a simple CGI script rather than a daemon process. So the overall security is improved.
- Individual subscribers can edit their profiles based on preferences
- You can send emails in batches ensuring that the host doesn’t get showered with a huge number of emails
- Apart from an email address, you can create form fields for acquiring other information of your subscriber like first name, last name, city, etc.
- You can also capture the content of a particular URL and send it to users in your subscriber list
MoonMail
MoonMail is another platform to send email marketing newsletters that offers unlimited campaigns and unlimited subscribers for a reasonable price.
Highlights
- One of the prime reasons for MoonMail to be included in this list is its incredibly simple User Interface. You can use a demo account to get a gist of how MoonMail works. Its dashboard predominantly displays a graph showing results of the previous email campaign along with several other tabs which are self-explanatory.
- You can easily create beautiful email templates using the built-in Bee Editor Plugin and Template library
- MoonMail’s live chat support currently supports ten languages
- Its Email validation tool can help you in finding invalid email addresses from your lists
Octeth
Octeth is a feature-packed email marketing software from the founders of Sendloop, which has over 4000 clients in around 80 countries.
Highlights
- You can log activities for your subscribers, use their data such as their name, age, address, etc. and even set-up autoresponders.
- You can seamlessly generate forms using their form designer
- With Octeth, you get subscription and unsubscription alerts through emails as well as ping
- You can use their wizard to design your email as well as save it as a template
- Octeth lets you set up autoresponders for sending regular emails to your subscribers
- After integrating Octeth with PreviewMyEmail, you can test your email design on more than 4o email clients
Mautic
Mautic is available in two flavors – self-hosted and cloud-based.
You can download the self-hosted version from Mautic.org and then follow the essential setup guide for its configuration.
Highlights
- It is open-source and has an active community
- It is quite easy to install and has minimum server requirements
- You can create contacts and segment them
- Apart from creating email campaigns, you can also create landing pages and forms
- Since it is open-source, new features and enhancements are regularly introduced
Mautic is FREE.
Conclusion
I hope the above solutions help you to build your own email marketing solution to save $$$. If you are not confident to manage, then alternatively, you may try cost-effective platforms.
best email marketing platform
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
2. SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
3. HubSpot
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
4. Omnisend
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
5. Drip
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
6. Moosend
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
7. AWeber
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Conclusion
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