Onsite SEO is a set of techniques and strategies that help you get your site to rank higher in search engine results. An optimized site will have more traffic, conversions, and increased revenue for your business.
Onsite SEO is about maximizing your ranking factors, which can be split into two categories: on-page and off-page. On-page refers to things you can control within the code of your website. Off-page refers to external factors like backlinks, social shares, and mentions on authority sites.
Here are some of the most important onsite SEO tools to help you improve your rankings:
Onsite Seo Tools
Some elements of your on-page SEO are more important than others. Arguably the most important part is the actual keywords that you choose to target, if they are too competitive then you’ll never rank no matter how well you optimize your page.
Performing thorough keyword research is crucial, this will help you to identify the phrases with the most search volume and also the correct level of difficulty for your website to target.
Once you’ve picked out the keywords that you’re going to target, your on-page SEO should be centered around optimizing your page for those keywords and semantic alternatives. Critically, you’ll need to care for your title tag, header tags, image alts and optimization in the content itself.
1. SEOCrawler
SEOCrawler is one of the industries leading on-page tools and is trusted by over 5,000 businesses to help them optimize for their chosen keywords.
Their Site Auditor tool allows you to analyze your page with just a single click, showing you the page speed, duplicate tags, duplicate content, keyword optimization and broken links. Work that would have taken you hours of manual work now only takes a few seconds.
That’s the true value of a tool like SEOCrawler – you can automate a process that would have otherwise taken hours of manual work. You save yourself time, and therefore you save yourself money each month.
The Site Auditor will essentially give you a checklist of improvements that you can make to each page on your website; it’s like having your in-house SEO consultant. Once you do make those changes, you can track the results in their Rank Tracker, to see how the rankings for your main keywords change over the coming days and weeks.
2. Ahrefs’ Keyword Explorer
I’ve already explained why keywords are critical to any SEO campaign, they give you a target to aim for, and they allow you to optimize your on-page SEO for that goal. But keyword research can be incredibly frustrating, especially if you only have the Google AdWords tool.
That’s why tools like Ahrefs’ Keyword Explorer have come to the market. It allows you to find new keywords for you to target, it shows you all of the backlink data for the ranking pages, and it even gives you a single score so you can easily compare keywords.
But the magic of the Ahrefs’ KW tool is in the way that you can find new keywords. Most KW tools work by requiring you first to submit a list of seed keywords which the tool will use to find similar phrases that you could rank for.
However, Ahrefs’ has this and much more. Most importantly, they allow you to find keywords that your competitors or other websites rank for. So, you can input a domain rather than a seed keyword and see a report of different keywords that they rank for.
This is ideal if your website or business covers a range of topics or services. They also have another great option which is to see similar keywords that existing pages rank for. With this, you submit a single seed keyword and can see other keywords that the ranking pages also rank for.
3. Copyscape
If you’re ordering content from a writer or a content creation company, then it’s critical that you use a tool like Copyscape to check if that content is unique. Nowadays you can’t get away with publishing duplicate content; Google cracked down on that game a long time ago.
Instead, you need to ensure that your writers are creating truly unique content that hasn’t been copied from another source. Copyscape allows you to copy and paste your content into their system and it will check it against all of their records to see if it’s unique.
4. Screaming Frog SEO Spider
Screaming Frog is one of the oldest and most important SEO tools that our industry has ever seen. This innovative little tool is a crawler that will through all of your URL’s and fetch onsite elements so that you can analyze them.
This allows you to find broken links, ensure redirects were properly created, analyze your page titles, generate XML sitemaps and even discover duplicate content. It’s one of the most powerful on-page SEO tools simply because it has so many features and the amount of data that it can give you is mind-blowing.
5. Google Developers PageSpeed Insight
More and more users are using the internet through their phones and with that often comes a slower connection and a different screen size. Google knows this, and that’s why they use page speed as one of their key ranking factors.
Nobody wants to visit a page that loads slowly, especially if you’re on a mobile connection. Therefore, you need to ensure that you’re doing everything you can to optimize your pages to load as quickly as possible.
The Google PageSpeed Insight tool will analyze your page and point out key areas where you can improve your page so that it will load faster and therefore rank higher in the SERP’s.
6. Moz On-Page Grader
Finally, we have the Moz On-Page Grader, a tool which analyzes your page and compares it to their existing checklist of SEO factors. This tool will output a result that grades your page overall and also on a more granular level so that you can make improvements.
The great thing about all of Moz’s tools is that they are incredibly simple to use and have an intuitive and clean design that makes them ideal for beginners. If you’re looking for an easy to understand the on-page report, then this is a good start.
seo tools provider
1. Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
2. Google Search Console: Top SEO Tool
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.
Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”
4. KWFinder: SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
George Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
5. Moz Pro: SEO Software
SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”
6. Ubersuggest: Keyword Tracking Tool
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
7. Answer The Public: Free SEO Tools
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”
8. SpyFu: Free SEO Tools
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.
Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”
9. Woorank: SEO Ranking Tool
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”
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