Organic Social Media Tools are the best way to get your message out there without paying for ads. These tools are free, easy to use, and allow you to reach a wide audience.
You can find them all in one place at Organic Social Media Tools, which is a website dedicated to helping people create content and market their business online. You can also find out more about how they work here on this website.
Organic Social Media Tools
Image via Awario
This is a powerful online listening tool that scours not only social media but also the web to find conversations about your brand or niche.
Whether you want to spy on your competitors or simply respond to conversations about your brand, this is the tool for your social media strategy.
It can help you increase your social media reach organically by helping you engage with people who are talking about your brand.
These may or may not be your social network of followers. But, if you engage in conversations with them, they just might follow you back.
- Real-time conversation monitoring
- Built-in analytics tool
- Keyword tracking for any language or location
- Has a lead generation and social selling feature called Awario Leads
- Simple interface to track and respond to conversations from one place
- Boolean search function
- White-labeled reports
- Unlimited historical data
- Comparatively more affordable than some other tools
- A free trial option is available
- Easy to use
- Doesn’t have a mobile app
- Starter – $29 per month
- Pro – $89 per month
- Enterprise – $299 per month
Pro Tip: Also use it to track negative reviews and manage your online reputation.
2. Sprout Social
Image via Sprout SocialThis is a multi-functional social media management tool that can help you increase your reach, boost brand awareness, and social media engagement.
It has social listening, publishing, engagement, and analytics capabilities to manage all aspects of your social media marketing.
Want to know the best part?
You can try it for free, without divulging your credit card information.
- Social media listening
- Built-in analytics
- Social media content scheduling and publishing
- Built-in collaboration and team management tools
- Social CRM and smart inbox
- Can be used by brands and agencies of any size
- Well-organized, user-friendly dashboard
- A free trial is available without providing credit card details
- Currently available for five major social media platforms only
- Standard – $99 per month
- Professional – $149 per month
- Advanced – $249 per month
Pro Tip: Do try out the platform for free, even if you’re not sure, as it does not require any payment information during the trial period.
Image via Agorapulse
Agorapulse is an all-in-one social media management tool that can meet almost all your social media strategy needs.
This includes social media listening, content scheduling, team collaboration, audience engagement, and analytics for search engines.
Want to learn more about the tool?https://e1a9ef6db2a9157cd748ba9505b23931.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlLet’s have a look at some of its key features.
- Smart content scheduling and posting by categories and time-slots
- Social media listening
- Built-in analytics
- Content scheduling and publishing
- Unified inbox to reply to all comments and messages
- Ad comments manager for Facebook and Instagram Stories
- Offers a free trial without needing credit card details
- Manages all aspects of social media management
- Suitable for all types of brands and agencies
- The Enterprise plan is a bit costly
- Medium – $79 per month
- Large – $159 per month
- X-Large – $239 per month
- Enterprise – $399 per month
Pro Tip: If you actively run social media ads, then this tool gives you an advantage over other similar tools.
Image via Crowdfirehttps://e1a9ef6db2a9157cd748ba9505b23931.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlCrowdfire is, at its core, a content curation tool embellished with some other features and functionalities.
It helps you find relevant content from numerous online sources and allows you to schedule and publish it at designated dates and times.
What’s more, you ask?
It also has social media monitoring and analytics capabilities. It allows you to track your brand mentions and respond to comments quickly and easily. Therefore boosting your overall marketing strategy.
- Content curation
- Automated content scheduling and posting
- Social media listening
- Built-in analytics
- Chrome extension
- Provides many features at a competitive price point for your social media marketing strategy
- Suitable for both individuals and businesses
- Option to try it for free
- Supports only five social networks
- PLUS – $9.99 per month
- PREMIUM – $49.99 per month
- VIP – $99.99 per month
Pro Tip: If you are an influencer, then this tool is your best option as it offers many content-driven features at an affordable price.
Hootsuite is a social media platform which helps you manage your social media campaigns efficiently. Several social media channels can be monitored from one Hootsuite platform.https://e1a9ef6db2a9157cd748ba9505b23931.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlIt can also help you manage multiple Twitter handles or Facebook pages. In addition, you can curate content that appeals to audiences similar to yours.
Buffer is an easy-to-use tool with a powerful single-view dashboard. It has features like content scheduling, content recommendation, reporting, and analytics.
The tool can help you streamline your content creation process and boost your social media reach organically. You can post on Twitter, Facebook, LinkedIn, and App.net. Its ad-hoc posting capability makes it more responsive.
7. Unbox Social
You can’t improve what you don’t measure. Building on that premise, you need to first quantify your social media reach using a tool like Unbox Social before you can think about expanding it.
Its robust analytics delves into your reach and impressions, as well as those of your competitors.
It can also track volatile content like Stories, giving you a fair idea about how many views they got in their short lifespan.
Is there more?
From a unified dashboard, you can monitor campaigns across multiple platforms. In addition, you can also understand how your hashtags and influencers are performing.
A full-service social media marketing tool with robust features, Unbox Social is worth a try.
Image via Unbox Social
Woobox’s app suite helps you engage with your customers in a fun way with contests, polls, and interactive sweepstakes. You can collect valuable customer data and emails from Woobox apps.
It provides one easy-to-use interface to manage social media engagement across multiple social networking sites. With this tool, you can create amazing marketing campaigns to boost your social media reach.
This is a web-based quiz creation tool that can help you improve your social media reach organically and engagement.
Qzzr has proved to be very useful to marketers, publishers, and agencies. It can help you increase social engagement, reach, and leads.https://e1a9ef6db2a9157cd748ba9505b23931.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
You can quickly create interesting interactive quizzes and post them anywhere on the web. Then you can track and analyze the results.
Wyng is a potent campaign-building tool. It has the right technology to power digital campaigns and promotions.
Their diverse range of templates can be customized for use. You can design creative landing pages instantly. Smart automated functions provide you a real-time grasp of your content.
Wyng fits all kinds of budgets.
benefits of organic social media
An organic social media strategy nurtures your relationship with your customers or audience. It helps you:
Establish and grow your brand’s presence where people are already spending their time
Support and retain existing customers
Convert new customers by showing them what you’re about
However, organic is often slower to reach business goals, and while it’s technically free, it takes a lot of time, experimentation and/or experience to get right.
Meanwhile, a paid social media strategy is how you connect with new customers or audience members. It helps you:
Reach a larger number of people
Target your ideal customer more precisely
Hit your business goals faster
That said, it requires a budget, and its own form of expertise (those ads don’t monitor themselves).
In short, while organic activity is necessary for relationship-building, it’s also true that network ranking algorithms mean pay-to-play is a fact of life on social, now.
How to integrate a paid and organic social media strategy
The foundation of the majority of integrated social media strategies is using organic to serve and delight your existing customers, while attracting new eyes with paid ads.
Here we’ll outline the fine print on how to go about it.
- Not all promotional posts need to be paid
First things first: only pay for ads when they can actually help you hit your KPIs and ultimately reach your business goals. Ads aren’t always the answer on social. (And even if they were, never forget the power of a well-crafted organic post that people want to share.)
For instance, when you’re announcing something new—whether it’s a partnership, a pivot, or a new iteration on your flagship product—your existing followers need to be informed. A creative, original, organic campaign will build buzz all on its own. Craft a compelling post, pin it to your profile or drop it in your Stories highlights if it’s big enough news.
For instance, Netflix launched the highly anticipated Princess Switch 3 as an organic post on Instagram.
All that said, if your organic activity isn’t getting the reach or impressions you’d hoped for, then it might be time to open the (corporate) wallet.
- Boost your best organic content
Your top-performing posts aren’t just here to puff up your vanity metrics. Probably the easiest way to dip your toes into the pool of paid advertising is to identify content that has really resonated with your audience, and pay to show it to new eyes.
This is generally considered an entry-level tactic because it’s low-risk—you don’t need to come up with an ad, let alone an ad campaign. But most social media pros will tell you that when they notice they’ve got a hit on their hands, it’s time to consider supporting it with spend.
For instance, you could start by allocating a small budget to the top weekly or monthly post whenever you run your analytics report. Don’t just pay attention to likes, but also conversions, profile views, etc.
Pro Tip: With Hootsuite’s Boost tool you can customize triggers to automatically boost posts that are snowballing (for example, whenever your post gets shared 100 times.)
- Optimize all your posts using A/B testing
We say it all the time, but in our experience split testing is a step that’s skipped way too often.
Before you allocate your entire social media budget to an ad, run versions of it by a smaller audience to see if it’s any good. Test your CTA, your copywriting, your visuals, and the ad’s placement, format, and even the audience targeting. You can also test it among different audience demographics (age, location, etc.) before you commit to a larger spend. The benefit here is twofold: a more memorable, enjoyable and successful ad for your audience is also a cheaper one for you.
Meanwhile, for organic posts, you can set up manual split tests and track results by using UTM parameters in your links. Our complete guide to A/B testing on social is over here.
- Target your ads to people similar to your organic audience
The more you’ve grown your social presence organically, the more data you have about your ideal customer or audience. Where do they live? How old are they? What are they interested in? What problems are they facing in their lives? How are you helping them?
Capitalize on all this information as you build your ads. This is the place where all your hard work building quality relationships with your audience pays off.
For instance, most social platforms offer the ability to create lookalike audiences based off of your best customers, as you describe them. Perhaps these are your newsletter subscribers, or people who have engaged with your profile or content, or people who’ve bought a product in the last year. A lookalike audience will be composed of people with similar demographics and behaviors, but who haven’t been introduced to your brand yet.
- Use retargeting ads to stay connected to your organic audience
Retargeting campaigns can be highly effective at a relatively low cost, because you’re reaching out to people who already know your business. Often, these are people who’ve come to your social or web presence organically. Maybe they visited your profile or website, or even abandoned a shopping cart.
The idea here is that they may just need a reminder to come back and convert, and the right ad can convince them.
- Look at your data, and measure your results
Watching a campaign flop is equally painful whether it’s organic or paid, but if you pay attention to your social analytics tools, they’ll tell you where you need to make changes to get better results.
Using Hootsuite Social Advertising, you can review organic and paid content side by side, easily pull actionable analytics and build custom reports to prove the ROI of all your social campaigns.
With a unified overview of all social media activity, you can act fast to make data-informed adjustments to live campaigns (and get the most out of your budget). For example, if an ad is doing well on Facebook, you can adjust ad spend across other platforms to support it. On the same note, if a campaign is flopping, you can pause it and redistribute the budget — all without leaving your Hootsuite dashboard.
Hootsuite social advertising dashboard
- Automate as much as possible
The bottom line with combining paid and organic social is that it’s more: more money, more time, more know-how, more assets, and just more posting.
Whether you’re a team of twelve or a lone-wolf consultant, the key is to keep the busy-work to a minimum so you can focus on what’s important. To that end, automate as much of your everyday workflow as you can:
Schedule your organic posts in advance
Streamline your approval and copyediting process
Set up customized triggers for boosted posts
And if you’re not a fan of jumping from platform to platform to manage your paid and organic social efforts, use a social media management tool like Hootsuite. Using Hootsuite, you can plan, publish, manage, and report on all of your social media activity, including ads on Facebook, Instagram, and LinkedIn.
Integrate your paid and organic social strategies to strengthen connections with existing customers and reach new ones. Use Hootsuite Social Advertising to easily keep track of all of your social media activity — including ad campaigns — and get a complete view of your social ROI. Book a free demo today.
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