Outbound Email Marketing Software

Blog Introduction

This blog is dedicated to providing you with tips and tricks for using outbound email marketing software. Outbound email marketing is a type of digital marketing that allows you to communicate directly with your customers by sending them emails based on their past interactions with your business. This type of communication has become increasingly popular as it provides companies with an opportunity to make personalized connections with their customers and help them grow their businesses.

Outbound email marketing can be used in a variety of ways, from informing customers about new products or services to selling products at a discount or even requesting feedback from them about their experience using those products or services. It can also be used as a way for companies to stay connected with clients who have already made purchases but may not know about all of the features available through that purchase. For example, if you are selling software as part of an annual subscription plan then you might want to send an email every year reminding customers how they can use it more effectively now that they’ve had some time using it!

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Outbound Email Marketing Software

1. GMass

GMass is a powerful cold email software with built-in cold email automation tools that lets you run sales and marketing campaigns right from your Gmail account. Its powerful mail merge capabilities have made it a popular cold email outreach tool used by employees of Uber, Google, Twitter, and LinkedIn.

GMass is also perfect for solopreneurs, startups, salespeople, and anyone who wants to use Gmail for cold outreach.

One of the best things about GMass is that it’s incredibly simple to use, and you can quickly get started — all you have to do is download the Chrome extension and sign up with your Google account.

Key Features

Here’s a detailed look at GMass’ key features that help you send effective cold email campaigns:

A) Email List Builder

GMass’ Build Email List feature makes it super easy to create massive mailing lists.

All you have to do is perform a Gmail search using a keyword, and GMass automatically builds an email list using the IDs in the search results.

For example, let’s say you are the business owner of “Ted’s Tadpole Tanks.”

If you want to send emails to everyone you’ve interacted with about your product or service, you can perform a Gmail search using the term “tadpole.” GMass will then auto-build an email list using the email IDs from the search results.

Additionally, if your recipient details are stored in an Excel, CSV, or Google Sheet file, you can quickly create a mailing list by connecting the file to GMass.

B) Powerful Email Personalization

As cold email prospects are usually people who don’t know you, they’re likely to mark your email as spam if it’s a generic message.

Instead, you should send personalized cold emails!

This increases your chances of connecting with your prospects without risking your sender reputation. Personalization can help your emails avoid the recipients’ spam filter and also boost your open rates.

GMass offers automatic personalization settings to help you out here.

It gives you powerful features like automatically:

Adding personalized paragraphs – customize large blocks of text on a person-by-person basis.
Including personalized images and links – add unique pictures and links for each email recipient.
Detecting and entering first names – GMass auto-detects a person’s first name from their email ID and adds it to an email addressed to them.

C) Advanced Email Analytics and Mail Merge Reports

GMass auto-generates a Campaign Report each time you send a cold emailing campaign that gives a detailed breakdown of important email statistics.

Here’s an overview of some of the stats present in a Campaign Report:

Total Recipients: The number of recipients to which you sent an email campaign.
Unique Opens: The number of unique recipients who opened your email. Note: GMass only tracks the first instance to avoid inflating the number of opens in your report.
Didn’t Open: The number of recipients who didn’t open your email.
Unique Clicks: The number of unique recipients who clicked at least one link in your email.
Replies: The number of recipients who replied to your email.

The best part?
Most cold email tools like Mailshake, Saleshandy, and Mixmax, require you to open a separate interface to view reports, and having to switch between tabs to manage your stats can become an issue.

However, GMass places your reports under the [CAMPAIGNS] label in the Gmail sidebar — making it easy to access all your campaign data right inside Gmail. You also get web-based responsive reports and a dedicated dashboard for maximum flexibility.

D) Automatic Follow-Ups

Most email marketers have to follow up on prospects after the initial cold email.

Fortunately, GMass makes following up on even hundreds of recipients a breeze. It automates the process of sending follow-ups to help you engage your prospects and boost open rates.

You can even customize everything about these follow-ups, like:

The trigger for sending follow up emails to recipients. For example, you can set GMass to send follow-up emails only when recipients reply to your campaign.
The number of follow up emails a person receives.
The automated follow up message.
The time gaps between follow-ups.

E) Bulk Email Scheduling

With GMass, you can easily schedule bulk emails to reach your recipients at the right time.

All you have to do is just compose your email and schedule it. GMass will then automatically send the email at the specified time — you don’t have to be online when it goes out!

And if you want to change the schedule, you can simply reschedule it from the Gmail Drafts folder.

Pros

Simple setup.
User-friendly interface.
Can build bulk email lists using any search criteria in your Gmail account.
Quickly import any contact list from a Google Sheet file.
Can automate email sequences using Google Sheets and Zapier.
Can test email deliverability.
Send drip campaigns on a set schedule or triggered by the actions of email recipients.
Has a free email verification service.
Has a powerful Gmail add-on for Android devices.
Salesforce and HubSpot CRM integration.
Active customer support.

Cons

The tool works only with Gmail and Google Workspace accounts.
Only works with the Chrome browser.

Pricing

GMass offers three comprehensive pricing plans to suit various user needs:

Free:

Can send up to 50 emails/day
Supports all features except auto follow-ups
Individual:

Standard ($19.95/month or $199/year):
- Supports unlimited use
- Supports all features except email sequence and follow-ups
Premium ($29.95/month or $299/year):
- Supports all Standard plan features
- Supports sequences and follow-ups
Enterprise ($49.95/month or $499/year):
- Supports all Premium plan features
- High-priority support

Premium (starts at $125/month for a team of five): supports all features

Customer Ratings

Capterra: 4.9/5 (680+ reviews)
G2: 4.8/5 (660+ reviews)

2. Woodpecker

Woodpecker is a cold email marketing software that integrates with Gmail and Outlook. It allows you to send personalized emails and follow-ups and also lets you track them.