Outbound Email Marketing Software

Blog Introduction

This blog is dedicated to providing you with tips and tricks for using outbound email marketing software. Outbound email marketing is a type of digital marketing that allows you to communicate directly with your customers by sending them emails based on their past interactions with your business. This type of communication has become increasingly popular as it provides companies with an opportunity to make personalized connections with their customers and help them grow their businesses.

Outbound email marketing can be used in a variety of ways, from informing customers about new products or services to selling products at a discount or even requesting feedback from them about their experience using those products or services. It can also be used as a way for companies to stay connected with clients who have already made purchases but may not know about all of the features available through that purchase. For example, if you are selling software as part of an annual subscription plan then you might want to send an email every year reminding customers how they can use it more effectively now that they’ve had some time using it!

Outbound Email Marketing Software

1. GMass


GMass is a powerful cold email software with built-in cold email automation tools that lets you run sales and marketing campaigns right from your Gmail account. Its powerful mail merge capabilities have made it a popular cold email outreach tool used by employees of Uber, Google, Twitter, and LinkedIn.

GMass is also perfect for solopreneurs, startups, salespeople, and anyone who wants to use Gmail for cold outreach.

One of the best things about GMass is that it’s incredibly simple to use, and you can quickly get started — all you have to do is download the Chrome extension and sign up with your Google account.

Key Features

Here’s a detailed look at GMass’ key features that help you send effective cold email campaigns:

A) Email List Builder

GMass’ Build Email List feature makes it super easy to create massive mailing lists.

All you have to do is perform a Gmail search using a keyword, and GMass automatically builds an email list using the IDs in the search results.


For example, let’s say you are the business owner of “Ted’s Tadpole Tanks.”

If you want to send emails to everyone you’ve interacted with about your product or service, you can perform a Gmail search using the term “tadpole.” GMass will then auto-build an email list using the email IDs from the search results.

Additionally, if your recipient details are stored in an Excel, CSV, or Google Sheet file, you can quickly create a mailing list by connecting the file to GMass.

B) Powerful Email Personalization

As cold email prospects are usually people who don’t know you, they’re likely to mark your email as spam if it’s a generic message.

Instead, you should send personalized cold emails!

This increases your chances of connecting with your prospects without risking your sender reputation. Personalization can help your emails avoid the recipients’ spam filter and also boost your open rates.

GMass offers automatic personalization settings to help you out here.

It gives you powerful features like automatically:

  • Adding personalized paragraphs – customize large blocks of text on a person-by-person basis.
  • Including personalized images and links – add unique pictures and links for each email recipient.
  • Detecting and entering first names – GMass auto-detects a person’s first name from their email ID and adds it to an email addressed to them.
C) Advanced Email Analytics and Mail Merge Reports

GMass auto-generates a Campaign Report each time you send a cold emailing campaign that gives a detailed breakdown of important email statistics.

Here’s an overview of some of the stats present in a Campaign Report:

  1. Total Recipients: The number of recipients to which you sent an email campaign.
  2. Unique Opens: The number of unique recipients who opened your email. Note: GMass only tracks the first instance to avoid inflating the number of opens in your report.
  3. Didn’t Open: The number of recipients who didn’t open your email.
  4. Unique Clicks: The number of unique recipients who clicked at least one link in your email.
  5. Replies: The number of recipients who replied to your email.

The best part?
Most cold email tools like Mailshake, Saleshandy, and Mixmax, require you to open a separate interface to view reports, and having to switch between tabs to manage your stats can become an issue.

However, GMass places your reports under the [CAMPAIGNS] label in the Gmail sidebar — making it easy to access all your campaign data right inside Gmail. You also get web-based responsive reports and a dedicated dashboard for maximum flexibility.

D) Automatic Follow-Ups

Most email marketers have to follow up on prospects after the initial cold email.

Fortunately, GMass makes following up on even hundreds of recipients a breeze. It automates the process of sending follow-ups to help you engage your prospects and boost open rates.

You can even customize everything about these follow-ups, like:

  • The trigger for sending follow up emails to recipients. For example, you can set GMass to send follow-up emails only when recipients reply to your campaign.
  • The number of follow up emails a person receives.
  • The automated follow up message.
  • The time gaps between follow-ups.
E) Bulk Email Scheduling

With GMass, you can easily schedule bulk emails to reach your recipients at the right time.

All you have to do is just compose your email and schedule it. GMass will then automatically send the email at the specified time — you don’t have to be online when it goes out!

And if you want to change the schedule, you can simply reschedule it from the Gmail Drafts folder.



  • Simple setup.
  • User-friendly interface.
  • Can build bulk email lists using any search criteria in your Gmail account.
  • Quickly import any contact list from a Google Sheet file.
  • Can automate email sequences using Google Sheets and Zapier.
  • Can test email deliverability.
  • Send drip campaigns on a set schedule or triggered by the actions of email recipients.
  • Has a free email verification service.
  • Has a powerful Gmail add-on for Android devices.
  • Salesforce and HubSpot CRM integration.
  • Active customer support.


  • The tool works only with Gmail and Google Workspace accounts.
  • Only works with the Chrome browser.


GMass offers three comprehensive pricing plans to suit various user needs:

  • Free:
  • Can send up to 50 emails/day
  • Supports all features except auto follow-ups
  • Individual:
  • Standard ($19.95/month or $199/year):
    • Supports unlimited use
    • Supports all features except email sequence and follow-ups
  • Premium ($29.95/month or $299/year):
    • Supports all Standard plan features
    • Supports sequences and follow-ups
  • Enterprise ($49.95/month or $499/year):
    • Supports all Premium plan features
    • High-priority support
  • Premium (starts at $125/month for a team of five): supports all features

Customer Ratings

  • Capterra: 4.9/5 (680+ reviews)
  • G2: 4.8/5 (660+ reviews)

2. Woodpecker


Woodpecker is a cold email marketing software that integrates with Gmail and Outlook. It allows you to send personalized emails and follow-ups and also lets you track them.

Key Features

  • Automate email sequences.
  • Cold email campaign scheduling and tracking.
  • Automatic reply detection.
  • Powerful team-activity dashboard.


  • Auto-detects duplicate contacts in your cold outreach campaigns.
  • Dedicated features for B2B lead generation agencies.
  • Has a Google Chrome extension.


  • No free plan available.
  • Can’t send email attachments.


Pricing plans start at $39/month per user to contact up to 1,500 addresses per month. ($44/month to contact 6,000 people; $49/month for unlimited contacts.)

Customer Ratings

  • Capterra: 4.8/5 (10+ reviews)
  • G2: 4.4/5 (30+ reviews)

Want to find out more about Woodpecker?
Read my detailed Woodpecker email review.

3. Lemlist


Lemlist is a popular email tool that lets you personalize anything in your cold emails or other methods of outreach (like LinkedIn).

Key Features

  • Email automation triggers.
  • Create personalized images and videos.
  • Schedule automatic follow-ups.
  • Domain warming to help your email reach the primary inbox instead of the spam folder of your target audience.


  • Use the A/B test feature to determine your most effective emails.
  • Can use any customized cold email template.
  • Integrates with Zapier and CRM software.


  • As it works as a separate interface from your email, you’ll have to switch through multiple tabs to manage each cold outreach campaign.
  • No free plan available.
  • Can be challenging to set up a drip campaign.


Pricing plans start at $50/month per user with unlimited cold outreach campaign emails, text personalization, and email deliverability features.

Customer Ratings

  • Capterra: 4.6/5 (320+ reviews)
  • G2: 4.4/5 (70+ reviews)

For more information on Lemlist, read my comprehensive Lemlist review. And see how the campaign creation process works in GMass versus Lemlist versus Mailshake.

4. Yesware


Yesware is a sales prospecting tool used by professional sales reps and email marketers. It lets you create and send personalized cold email marketing campaigns in Gmail and Outlook.

Key Features

  • Create custom email templates to personalize your emails.
  • Schedule drip campaigns.
  • Set follow-up reminders.
  • Email tracking with real-time notifications.


  • View each campaign’s data on a campaign dashboard.
  • Can track how prospects use your email attachments.
  • Has a Salesforce integration.


  • Doesn’t have a free plan.
  • No mobile apps for Android or iOS devices.
  • May not clearly show who opened an email if it has multiple recipients.


Pricing plans start at $15/month per user with email tracking, productivity tools, and reporting features.

Customer Ratings

  • Capterra: 4.3/5 (160+ reviews)
  • G2: 4.4/5 (710+ reviews)

Not sure if you should say ‘yes’ to Yesware?
Read my in-depth Yesware review to help you decide. 

5. Overloop


Overloop (formerly Prospect.io) is a lead generation and email automation tool that helps companies and freelancers find leads and reach out to them via cold emails.

It uses a credit-based system to discover email IDs of potential customers or prospective clients from their social media and other websites.

Key Features

  • Search or verify email IDs of your list of prospects.
  • Create personalized campaigns, including drip sequences.
  • Customize and share email templates with your sales team.
  • Reply detection – including tracking of bounce rates and out-of-office responses.


  • Works with Gmail and Outlook.
  • Powerful integrations with Salesforce and HubSpot CRM.
  • Has a Chrome extension that helps you find prospect details from LinkedIn.


  • Creating drip campaigns can be complicated.
  • No free plan available.
  • Unused email credits in a month don’t roll over to the next month — you lose them.


Pricing plans start at $42/month per user with unlimited email campaigns, reporting features, and 50 email finder credits.

Customer Ratings

  • Capterra: 4.3/5 (10+ reviews)
  • G2: 4.3/5 (50+ reviews)

6. Gmelius


Gmelius is a sales automation and cold email outreach tool that works with Gmail and is meant for team collaboration. It helps streamline your sales processes with its lead generation and email campaign features.

Key Features

  • Personalize your outbound sales campaigns.
  • Customize and share any cold email template with your sales team.
  • Monitor your email campaign performance with advanced analytics.
  • Schedule recurring emails to send weekly or monthly reports.


  • Get real-time desktop and mobile alerts for lead engagements.
  • Has a browser extension for Google Chrome.
  • Salesforce and HubSpot CRM integration.


  • No Zapier integration in the basic plan.
  • Email campaigns are missing important features.
  • No free plan available.


Pricing plans start at $12/month per user and includes email open and reply rate tracking, automations, and unlimited email templates.

Customer Ratings

  • Capterra: 4.7/5 (30+ reviews)
  • G2: 4.4/5 (330+ reviews)

7. Streak


Streak is a CRM platform that integrates with Gmail. It can be a handy tool for the busy sales rep or marketer.

Streak helps you manage your sales funnel, send mail merges, and track cold calling and engagements.

Key Features

  • Personalize mail merges with custom email templates.
  • Schedule automated emails and follow-ups.
  • Detailed email tracking reports.
  • Email sidebar provides immediate context about each email.


  • Has email filters to help you sort through prospect responses.
  • Collaborate with your sales department on cold email campaigns.
  • The Android and iOS mobile apps can log cold calls.


  • No dedicated sales dashboard — your sales processes can clutter your Gmail inbox.
  • Will have a lot of redundancy if you use another CRM.
  • Base plan doesn’t offer any native integrations or data validation features.


Has a free plan with limited features. Paid plans start at $19/month per user and support 5,000 contacts and 800 mail merge emails per day.

Customer Ratings

  • Capterra: 4.5/5 (400+ reviews)
  • G2: 4.5/5 (120+ reviews)

8. SalesHandy


SalesHandy is a sales automation and email marketing tool that enables you to send cold emails and engage with leads.

Key Features

  • Send personalized emails to multiple recipients.
  • Automate follow-ups to individual emails or entire email campaigns.
  • Built-in email limiter ensures you don’t send many emails per day and risk your domain reputation.
  • An email verification tool helps check the validity of email addresses before sending emails.


  • Free email tracking with Gmail.
  • Schedule bulk emails to be sent to recipients in different time zones at a time they are most likely to be opened.
  • Link tracking and real-time notifications when emails are opened.


  • You have to pay separately for verifying email lists.
  • No native mobile app for both Android and iOS devices.
  • Limited mail merge capabilities.


SalesHandy has a free plan with limited features. Paid plans start at $12/month per user with features like email tracking, templates, and analytics.

Customer Ratings

  • Capterra: 4.5/5 (80+ reviews)
  • G2: 4.4 /5 (110+ reviews)

For more information on SalesHandy, read my complete SalesHandy review.

9. Klenty


Klenty is a sales engagement platform for sending personalized email and automated follow up messages.

Key Features

  • Email automation and personalization.
  • Open, click, reply rate, and bounce rate tracking with live-feed reports.
  • Detailed reports to optimize every outreach campaign.
  • Duplicate detection helps ensure no contact in your prospect database is accidentally contacted multiple times.


  • Simple user interface.
  • Easily import prospects from CSV, Google Sheets, or CRM in one click.
  • Integrations with Zapier and Pipedrive CRM to automate your workflow.


  • Contact management issues — adding a contact to one list could remove them from another.
  • Lacks team management and collaboration features.
  • No free plan available.


Pricing plans start at $55/month per user with features like unlimited contacts, email cadences, API, Gmail plugin, and mail merge.

Customer Ratings

  • Capterra: 4.8/5 (30+ reviews)
  • G2: 4.6/5 (120+ reviews)

10. MailRush.io


MailRush.io is a prospecting and cold outreach tool that lets send personalized cold emails for marketing campaigns.

Key Features

  • Tracked email engagement metrics include delivery rate, click rate, open rate, and bounce rate.
  • Email warming to improve email deliverability and avoid your email ending up in the spam folder.
  • LinkedIn sales navigator searches for lead generation.
  • Identify invalid email addresses.


  • Create a drip sequence for your email marketing campaigns – automate emails and follow-ups based on recipient actions.
  • Easy-to-use drag and drop email template builder.
  • 24/7 live chat support available.


  • No free plan available.
  • Downloading large contact lists for email campaigns can be time-consuming.
  • You have to pay extra for email warming, email validation, and Linkedin prospecting.


Pricing plans start at $19/month per user with one domain link, email automation features, and 10,000 total emails sent during the month.

Customer Ratings

  • Capterra: 4.2/5 (5+ reviews)
  • G2: N/A

bulk email marketing services

  1. Elastic Email
    elastic email Email Marketing Service
    Elastic Email is a free bulk email marketing service that’s easy to use. You can manage your recipient list for each marketing campaign and the platform includes autoresponders. The platform also includes web forms that you can add to your emails as well as a WordPress plugin for the WordPress users out there. Since Elastic Email offers API access, you can integrate the platform with the apps you already use. In addition, Elastic Email allows for sub-accounts and includes A/X testing features.

💡 Features

Email designer or upload your own HTML email template
List management
Sending and scheduling options
Unlimited web forms
Subscriber form WordPress plugin
Landing pages
Tags and custom fields
Segmentation functionality
Unlimited sub-accounts
Email automations and workflows
A/X testing
Detailed reporting
Email verification
24/7 support
✔️ Pros and Cons

😊 Web forms and landing pages for lead generation
😊 Less expensive than other options
😊 Tracking and dashboards have lots of info
😊 Great support
😩 Emails might end up in spam
😩 Reputation can drop quickly if you’re not using the platform correctly
😩 Some users reported that their accounts were closed for sending phishing emails
💰 Pricing

Free plan allows you to send up to 100 emails per day
Unlimited: $15/month for up to 5,000 contacts
Unlimited Pro: $30/month for up to 5,000 contacts
Email API: $0.10/1000 emails + $0.40/day
Email API Pro: $0.12/1000/emails + $1/day

  1. Mailgun
    Mailgun bulk email marketing solution
    Mailgun is another bulk email marketing service that has a robust API for sending, receiving, and tracking emails. It also offers SMTP integration for easy sending of bulk transactional emails, email validation in real-time, advanced email analytics, tracking engagement metrics, and more.

💡 Features

Base features:

Email APIs, SMTP relay, and webhooks
Suppression management
Email tracking and analytics
99.99% guaranteed uptime SLA
5 days of log retention (15 days with Growth, 30 days with Scale)
Detailed documentation
Limited 24/7 ticket support
Higher-level plan features:

Inbound email routing
1 dedicated IP (foundation 100k and up)
Email address validations
Inbox placement tests
1-day message retention (3-day with Growth, up to 7 days with Scale)
✔️ Pros and Cons

😊 Can set up alias emails without needing to set up new email accounts
😊 Easy to set up and use in WHM
😊 Clean and useful dashboard
😩 Not the easiest interface to customize messages
😩 More expensive compared to other bulk email marketing services
😩 Some users experienced downtime of system servers
💰 Pricing

Pay As You Grow: 5,000 free emails/month for three months, then pay only for what you send
Foundation: $35/month up to 50,000 emails (additional emails charged at $0.80/1000 emails)
Growth: $80/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)
Scale: $90/month up to 100,000 emails (additional emails charged at $0.80/1000 emails)

  1. Amazon SES

Amazon SES is a bit complicated to get set up, but once that’s done, it’s an easy-to-use bulk email marketing service. It includes tons of features like tracking and mass mail. Amazon SES offers detailed reports so you can monitor the performance of your account, get anti-spam feedback, and track tons of email marketing metrics.

💡 Features

Multiple ways to send emails — the Amazon SES console, SMTP interface, and the Amazon SES API
Shared IP addresses are monitored to ensure high deliverability
Users can lease dedicated IP addresses or set up dedicated IP pools
Users can bring their own IP addresses to use with the service
Supports all industry-standard authentication mechanisms — DKIM, SPF, and DMARC
Access SMTP endpoint without requiring an internet gateway in a VPC
Captures information about the entire email response funnel — numbers of sends, deliveries, opens, clicks, bounces, complaints, and rejections
Use the Global suppression list to remove bounced emails from your sending list
Reputation dashboard to track issues that could impact the delivery of your emails
Use CloudWatch to create alarms that notify you when your bounce or complaint rates reach certain thresholds
Deliverability Dashboard helps you understand and remediate issues that could impact the delivery of your emails (like suboptimal email content or attempting to email users who have unsubscribed or bounced in the past)
Accept or reject email based on the email address, IP address, or domain of the sender
Mailbox simulator to test how your application handles certain scenarios (like bounces or complaints) without impacting your sender reputation
✔️ Pros and Cons

😊 First 62,000 emails are free to send
😊 Has great deliverability
😊 Easy to use after initial setup
😩 Support is slow
😩 Configuration settings are complicated
💰 Pricing

First 62,000 emails are free to send from applications hosted in EC2
Sending email from an email client or other software package: $0.10/1,000 emails + $0.12/GB of attachments
Receiving email: $0 for the first 1,000 emails you receive, $0.10 for every 1,000 emails you receive after that + $0.09 for every 1,000 incoming email chunks
Related Content:
23 Best Email Marketing Software Platforms for 2022
Email Marketing Best Practices
10 Ways to Grow Your Email Marketing Lists

  1. SendPulse

SendPulse is less a bulk email marketing service and more of an all-in-one communication platform. It lands on our list because it also includes a bulk email sender tool. SendPulse’s free bulk email sender includes automated chatbot campaigns and push notifications. The platform has free email templates, event-triggered emails, and more.

💡 Features

Resend to unopened with a new subject line
Segment recipients based on interests and demographics
A/B testing
Set user access levels
Integrate with your CRM or CMS
Mobile app
✔️ Pros and Cons

😊 Analytics are good
😊 Easy to use
😊 Nice backend site
😩 Filters are quite finicky
😩 Support isn’t great
💰 Pricing

Free plan up to 500 subscribers and 15,000 emails
Standard: $8/month up to 500 subscribers or $76.80/year
Pro: $9.60/month up to 500 subscribers or $92.16/year
Enterprise: $13.44/month up to 500 subscribers or $129.02/year

  1. Sendinblue

Sendinblue is a bulk email marketing service that includes automation, email templates, and more with a drag-and-drop interface. You can use it to segment your email marketing list based on demographics and interests and use that information, along with contact information, to personalize your email marketing. We especially like the send time optimization feature (available on higher-level paid plans) that lets you send your emails at just the right time for each contact.

💡 Features

Base features:

Email campaign designer (mobile-friendly designer)
Email template library
SMS marketing
Email and SMS personalization
Higher-level plan features:

A/B testing
Remove Sendinblue logo
Send time optimization
Landing page builder
Facebook Ads
✔️ Pros and Cons

😊 Great contact management, filtering, and segmentation
😊 Modern web-tracking and lead-scoring functionality
😊 Templates are nice looking and easy to use
😩 Transition between drag-and-drop and HTML isn’t great
😩 Might be hard to configure with dedicated IP
😩 CRM functions might be a bit limited
💰 Pricing

Free plan for unlimited contacts and up to 300 email sends per day
Lite: $25/month for up to 10,000
Premium: $65/month
Enterprise: By quote

  1. Sender

Sender is another of our favorite free bulk email marketing services that also has great paid plans, too. With Sender, you can send emails using customizable templates or use the drag-and-drop building to create your own newsletters and emails. There’s also a custom HTML editor for coding your own email templates.

💡 Features

High email deliverability
Smart automations
Library of templates to choose from (or build your own)
Personalize your messages
Advanced analytics tools
Advanced email delivery infrastructure
Plugins for popular content management systems (CMS) like WordPress, WooCommerce, PrestaShop, and more
Landing pages
SMS marketing
Push notifications
✔️ Pros and Cons

😊 Support is great
😊 Strong deliverability
😩 No image library to store used images
😩 Can be difficult to navigate
💰 Pricing

Free plan for up to 2500 subscribers and 15,000 emails/month
Monthly Subscription: starts at $11/month for up to 5,000 subscribers and 60,000 emails/month
Prepaid Credits: $35 for 10,000 credits; cost per credit goes down as you buy more

  1. MailerLite

MailerLite is one of the free bulk email marketing services on our list that is great for beginners. It has drag-and-drop functionality that makes it really easy to create awesome newsletters as well as an easy way for eCommerce businesses to add product listings. With the bulk email sender, you can send automated emails and even make certain sections of your newsletters visible only to certain subscribers. This is called dynamic content and is absolutely great for providing relevant information to your segments without having to create an entirely separate email for each of those segments.

💡 Features

Create your emails from templates, a custom HTML editor, rich text editor, or the drag-and-drop tool
Built-in photo editor
Includes a website builder, landing pages, popups, and embedded forms
Subscriber management
Advanced targeting features
Email automation
Personalization and segmentation
A/B split testing
Deliver by time zone
Auto resend
RSS campaigns
Tracking and analytics including campaign reports, surveys, click maps, and opens by location
✔️ Pros and Cons

😊 Free plan includes automation features
😊 Easy to use
😊 Landing page editor
😩 No CRM features
😩 Limited reporting
😩 No advanced automations
💰 Pricing

Free up to 1,000 subscribers and up to 12,000 emails per month
Paid plans start at $10/month for unlimited emails per month
Pricing is based on the number of subscribers
Sites Pro Add-on: $10/month to create as many web pages and landing pages as you want
MailerPro Add-on: $100/month for priority support
Dedicated IP Add-on: $50/month and recommended if you’re sending more than 50,000 emails/week

  1. Omnisend

Omnisend’s bulk email marketing services are perfect for eCommerce business owners and others. It includes preset automations, integrates with your shop to give you better customer targeting and key insights into shopping behavior, and offers multiple marketing channels (email, SSM, and MMS) so you can reach your customers wherever they are. Omnisend offers up a template library, automations, product analytics, and funnels with easy-to-use drag-and-drop control.

💡 Features

Library of templates
Customize emails to fit your brand — add products, dynamic discount codes, and save them as presets
Drag-and-drop editor
Dynamic discount codes
Automations Library has pre-built workflows
Drag-and-drop workflow editing
AI-driven customer analytics, segmentation, and insights
Customizable, TCPA, and GDPR compliant forms and automated messages
Aggregate sales and performance metrics as well as detailed campaign and automation reports
Omnichannel customer experience with email, SMS, and more channels in one platform
Migration tools
Multi-store accounts
Tons of integrations
✔️ Pros and Cons

😊 Product picker lets you add products to your emails easily
😊 Templates look great
😊 Great customer service
😊 Easy to track performance of newsletters and automations
😩 Can’t integrate multiple shops
😩 Monthly fees vary
😩 Email designers might find the templated system frustrating
💰 Pricing

Free plan for up to 15,000 emails/month
Standard: $16/month or $156/year
Pro: $99/month or $960/year
Enterprise: By quote
SMS: $0.015 each
MMS: $0.045 each

  1. Mailjet

Mailjet is a bulk email marketing service that supports real-time collaboration between team members. You can use the drag-and-drop editor to create great mail layouts, add image and text blocks, and even buttons for social media sharing. Mailjet also has subscription forms to help you grow your email list as well as an SMTP server and quite extensive documentation.

💡 Features

Intuitive drag-and-drop editor
Responsive email newsletter templates
Real-time team collaboration
Inbox Preview tool, so you can see exactly how your email will display
Native WordPress plugin
A/B testing tool
Marketing automation tools
Advanced statistics
Integrate Mailgun to schedule, send, and track emails using SMTP server or RESTful API
Subscription forms
Contact management to organize and segment subscribers
✔️ Pros and Cons

😊 Great deliverability reputation
😊 Easy to configure website to send emails from there
😊 Useful dashboard and reporting
😩 Customer service doesn’t exactly “wow” users
😩 System sometimes lags
😩 Lack of re-engagement campaign functionality
💰 Pricing

Free plan for 200 emails/day (6,000/month)
Essential: $15/month or $162/year
Premium: $25/month or $270/year
Custom: By quote

  1. Mailchimp

Mailchimp is one of the more popular bulk email marketing services on our list. It offers inbuilt marketing tools, a bulk email verifier, and custom domains for increasing sales. You’ll also be able to use Mailchimp to create and share social ads, emails, landing pages, and even postcards (yep, actual postcards). Mailchimp has behavioral targeting and predicted demographics features to help you reach the right people at the right time as well as a subject line helper, real-time marketing automation, and A/B testing.

💡 Features

Build a website with a custom domain
Signup forms, landing pages, social posts and ads, and a lookalike audience finder
Customer dashboards
Segmentation tools
Integrates with the tools you probably already use
Pre-built segments, tags, behavioral targeting, and predicted demographics
Award-winning support
✔️ Pros and Cons

😊 Thorough reporting tools
😊 Simple and easy-to-use email editor
😊 Includes an online store builder (US and UK users)
😩 Plans can get expensive, fast
💰 Pricing

Free plan for up to 2,000 subscribers
Essentials: $9.99/month
Standard: $14.99/month
Premium: $299/month
Plans vary depending on the number of subscribers


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