There are many SEO tools available online. But the major issue is to find out the best SEO software that can help you in increasing the traffic and ranking of your website.
But, we have a solution for you. Our blog is an ultimate solution to find out the best SEO software which will help you in improving your ranking on Google and other search engines. You can also share this blog with your friends and colleagues so that they can also get benefited from this blog.
Table of Contents
Page Rank Seo Software
1. Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).
Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”
2. Google Search Console: Top SEO Tool
Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website or going through Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As an SEO checker tool, Search Console can help you understand how Google and its users view your website and allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
3. SEMRush: Marketing SEO Tools
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.
Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since we started using SEMrush, and we increased conversions by 15% more from our content pages.”
4. KWFinder: SEO Keyword Tool
An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.
George Perry, an SEM Specialist at Bandwidth, raves about KWFinder. “I like that not only does it show me information on the keyword that I was searching for, but pulls in good suggestions for related terms, and how they compare (volume, CPC, difficulty, etc.) to the term I originally looked at. I’ve been able to help my clients target not only those big, pie in the sky vanity terms, but to better target those terms that are lower in the funnel and more likely to convert, allowing me to target them through focused content that answers the questions they’re actually asking.”
5. Moz Pro: SEO Software
SEO software Moz Pro keeps popping up as one of the best SEO tools that experts actually use. Some specialists raved about how Moz was always up to date despite Google’s regular algorithm changes. Others praised Moz’s chat portal that allows them always to get an insightful response to every question asked. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download to see your website’s metrics while browsing any page. If you’re looking to learn more about SEO, you should also consider checking out MozCon, their annual conference.
Keri Lindenmuth’s, Marketing Manager at Kyle David Group, go-to SEO tool is none other than Moz Pro. She says, “My favorite feature of the tool is its ‘page optimization feature.’ It tells you exactly what steps you can take to improve the SEO of every single page on your website. For example, it will tell you to ‘Include your keyword in this page title’ or ‘Add an image with a keyword alt tag.’ This tool has substantially improved our client’s business simply by the fact that it gives increased transparency. We can compare their site’s traffic and optimization to that of their competitors. We can see which pages and search terms their competitors perform well in and alter our web practices to compete against theirs. Without a tool like Moz, SEO really becomes a guessing game. You have no idea where you’re doing well and where you can use improvement.”
6. Ubersuggest: Keyword Tracking Tool
Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPsFrom short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics Ubersuggest includes in its reports are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO and paid PPC, this tool can help you determine if a keyword is worth targeting and how competitive it is.
7. Answer The Public: Free SEO Tools
Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, exercise and cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. And it would only take you five minutes, making it one of the most efficient ways to come up with SEO topics for new websites.
Matt Jackson, Head of Content at Wild Shark, loves free SEO tools like AnswerThePublic. He shares, “One of my favorite tools when compiling SEO content for a site is AnswerThePublic.com. The best feature of the tool is that it presents a list of the questions that web users are asking about a particular keyword. If I’m running out of genuinely useful content ideas, or if I’m compiling an FAQ page, it provides invaluable guidance as to what, exactly, people are searching for. It is not only useful for SEO content, it means that our clients can answer questions on their site, minimizing the number of customer service calls they receive and giving greater authority to a page and the overall business. And here’s a quick tip: prevent neckache by hitting the Data button, rather than straining to read the question wheel.”
8. SpyFu: Free SEO Tools
While SpyFu has an amazing premium version, many of our experts raved about its free features. If you’re just starting out, you can easily grow into the paid features as you start succeeding. You can easily view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword. You can also do some research on your competitors to determine which keywords they use. Additionally, you can search your competitor’s, or your own, website to easily see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, the campaigns they’re running with Google Ads, and more. It’s one of the most detailed SEO analysis tools on the market.
Adele Stewart, Senior Project Manager at Sparq Designs, can’t get enough of SEO software SpyFu. She shares, “I have used SEMrush and Agency Analytics in the past, but SpyFu has the one-up on my client’s competitors. All of SpyFu’s features are great, but my absolute favorite is the SEO Research feature. You’re able to plug in a competitor’s domain and pull up information on their own SEO strategy. You can see what keywords they pay for vs. their organic standings, review their core keywords, and even assess their keyword groups. Using SpyFu has been integral to my client’s SEO successes. There’s so much more to track and report on, plus I don’t have to put in as much effort in research as I did with other SEO software. SpyFu pulls the information I need and organizes reports in a way that is presentable and understandable to my clients. I’ve already seen increases in indexing and rank for keywords that we didn’t even think of.”
9. Woorank: SEO Ranking Tool
As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them.
10. Majestic: Marketing SEO Tools
Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites. Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank.
Ryan Scollon, SEO Consultant at RyanScollon.co.uk recommends the SEO tool Majestic. He says, “My favorite SEO tool is Majestic, with its main feature allowing you to check the backlinks of a website that you specify. My favorite feature is the ability to add your own client’s site and a bunch of competitors, allowing you to easily compare a variety of SEO metrics such as trust flow, referring domain count, and external backlinks count. Not only does it help us understand the [client’s optimization] weaknesses, but it also provides a simple table that we share with our clients, so they too can understand the problems and how they stack up to their competitors. We also use Majestic to audit competitors’ backlinks, as we can sometimes find a handful of easy opportunities to tackle before moving onto other link building tactics.”
how to rank seo website
Step 1 – Improve Your Page Loading Speed
Your page loading time is important for a few reasons.
First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.
But a slow website will also impact the way your website visitors engage with your pages.
As a result, those negative interactions will hurt your ranking too.
Look at how abandonment rates increase for websites with long page loading times:
How slow is too slow?
Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load.
What’s even more shocking is that 80% of those visitors won’t return to that website.
This is terrible for your SEO ranking because it ultimately kills traffic to your site.
But on the flip side, if your page loads fast, people will keep coming back.
Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly.
This makes it extremely important to optimize both your page speed and server response time.
If you want to test the speed of your website, there are online services such as Pingdom available for free.
This will allow you to test your website from different locations all over the world.
If you find that your site is running slow then you may want to check your website theme and plugins.
If your slow server is the culprit then check out my list of the best web hosting providers and transfer to a new host!
Step – 2 Produce High Quality Content
How often do you update your website?
If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now.
To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.
Your content needs to be high quality, recent, and relevant.
Another factor that impacts your SEO ranking is so-called dwell time.
This relates to how much time people spend on your website per visit.
If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.
Websites that provide highly informative content typically have long dwell times.
Save your content ideas in one place across all the document apps you use.
Here’s something else to consider.
Google Chrome controls nearly 45% of the Internet browser market share, making it the most popular browser in the world.
That number will continue to rise as Chrome was also the most downloaded browser of 2017:
When users bookmark your website from a Google Chrome browser, it can help your SEO ranking.
High quality and relevant content will increase the chances of your website being bookmarked by visitors.
Optimize Your Images
Pictures and other images are great for your website.
But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.
I’m referring to factors such as the file format and size.
Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.
Resize or compress your images to optimize them.
You can also use your images to sneak in keywords by naming them accordingly.
For example, let’s say you have a website that sells toiletries or other bath products.
Instead of naming an image something like “shampoo1,” you could name it “best shampoo for long hair.”
You can also strategically use keywords in the title of your image as well as the caption or description.
Break Up Your Content With Header Tags
Headings are another way to help improve the user experience on your website.
They break up the content and make it easier to read or skim.
Plus, headers make everything look more appealing, which is always beneficial.
If your website is just a wall of text, it’s going to discourage people from spending a long time on it.
As a result, your SEO ranking will suffer.
If you’re running your site on WordPress, you can easily change the header tags.
I use header tags for all my websites and blog posts.
If you’re not utilizing this tool, I highly recommend you start ASAP.
Start Blogging
Blogging is great for your business.
It’s an outstanding tool for lead generation and helps you engage with visitors to your website.
But what most people don’t realize is blogging also improves SEO rankings.
Here’s why.
As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.
Well, blogs are the perfect channel for you to accomplish this.
If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.
Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags.
Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. I will talk about them shortly.
All of this positively impacts your search engine ranking.
Add More Than Text
The content on your website shouldn’t be only written words.
As I said earlier, pictures are great too, but there’s more you can add to improve your SEO ranking.
Consider adding other multimedia elements such as videos, slideshows, or audio to your site.
All of this can help improve the user experience.
Why?
For starters, consumers want to see more videos:
It’s much easier to watch something than read about it.
But there’s a direct correlation between videos and other multimedia sources on your website, and it’s SEO ranking.
These features can dramatically improve the amount of time someone spends on your website.
Depending on the length of your videos, people could be on your page for several minutes.
If that happens, it will definitely boost your search ranking.
Use Infographics
Infographics pack a huge SEO punch. At Kissmetrics, we used infographics to generate over 2 million visitors and 41,142 backlinks. And our infographic strategy is still flourishing:
For your infographics to be super powerful, you need two things: great design and great content. Don’t overlook the content when creating infographics. Lots of people do, and guess what? Their infographics don’t perform well.
I also recommend coupling your infographic with at least 2,000 words of high-quality content. That’s because Google won’t index the text on the infographic itself, so writing longform content will give you extra ranking power.
One last trick on infographics. Make them move!
One of the coolest infographics I’ve seen is this one on cheetahs. What’s cool about it isn’t the data. It’s how the data and visualizations move within the graphic.
So, how successful was this concept? Let’s just say 1,170 websites link to it. Not too bad for one infographic.
Turn a Standard Post Into a Long-Form post
I’m not going to insult your intelligence by stating the obvious fact that long-form content ranks better than, say, a typical 500-word post.
You already know that.
But here’s a nice little trick you can do with thin content.
Look for a shorter post, under 1,000 words, that’s pretty good but never lived up to its full potential.
Then spend 30 minutes “beefing it up” by adding more content, charts, graphs, visuals, etc. until it’s bona fide long-form content.
Make Sure Your Site is Readable
Keep your audience in mind when you’re writing content on your website.
If you want people to visit your site and spend time there, speak in terms they can understand.
Don’t try to sound like a doctor or a lawyer (even if you are one).
Your content should be written in a way the majority of people can understand.
Not sure if your content is readable?
You can use online resources to help.
One of my personal favorites is Readable.com.
Tools like this can help you identify words that might be too long or difficult for people to comprehend.
Step 3 – Optimize Your Links
There are certain things you can do to increase the credibility of your website.
Sure, you can make claims, but it looks much better if you back them up.
All of your data claims should be linked to trustworthy and authoritative sources.
As you can see from what you’ve read so far today, I do this myself.
But here’s another example that illustrates what I’m talking about from a blog post I wrote about generating leads on Twitter:
All my facts are citations from authority sources.
And I made sure to use outbound hyperlinks to those websites.
You should not only link to authority sites but also make sure all the information is recent.
Notice that the graph I used in the example above is from 2017.
Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking.
You should also include internal links.
These links will direct visitors to other pages on your website.
I used this technique in the first sentence of this section.
If you scroll back up and click on the link, you’ll get redirected to another Quick Sprout blog post.
Fix Any Broken Links
If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking.
But it can still happen.
Broken links can crush your SEO ranking.
Plus, it doesn’t look good when a link you provide to your visitors brings them to an invalid website.
You can use tools like Dead Link Checker to search for links with errors on your website:
You can use this to check your entire website or specific pages.
If you sign up, you can also set up your account to get checked automatically.
Anytime a link goes dead, you’ll be contacted right away so you can replace it.
You can also use this resource to monitor other websites relevant to your industry.
How can that help your SEO?
Well, if a link goes dead on another website, you can notify the webmaster of that page and ask them to replace the dead link with a link to your website instead.
You’re doing them a favor by letting them know about a problem with their site, so they might be willing to do you a favor in return.
This will drive more traffic to your website. Outbound links from other websites to your page will help improve your SEO ranking too.
Find Link Opportunities on BuzzSumo
You can use the same process with BuzzSumo.
Just enter your search phrase, and you’ll get a list of results.
Here’s what I get with “content marketing:”
From there, click on “View Sharers” on any articles that interest you.
You’ll then see a list of people who shared that article.
These can all be potential people with whom you may want to form relationships, which could eventually translate into link-building/guest-blogging opportunities.
Diversify Your Links
There are a lot of different types of links you can get such as blog roll links, homepage links, links from blog posts, directory links, educational links, footer links, etc. SEOs have a tendency to build only one, instead of each, of these types of links.
If you want to rank high, you can’t just focus on one type of link building method such as directory links.
Instead, you need to get links to your site from blogs, directories, and sometimes from the homepages of other sites. Just make sure whatever links you are building are also relevant as those links tend to have the biggest impact.
For example, with Quick Sprout, I have a variety of sites linking to me. Here is an example of a news site link, a sidebar link from a popular blog, a link within a blog post, and a link from an educational website, all linking to my site. The diversification of links coming into the site is what partly accounts for over 50% of my monthly traffic from Google.
If Links Are Hard to Find, Think Laterally
In some niches—such as marketing, recipes, and entertainment niches, for example—it’s very easy to get links.
There are hundreds of thousands of blogs that are willing to link to you if you make a good case.
But in some niches, those blogs just don’t exist.
That’s when you need to get creative.
One very effective strategy is to get links from related niches.
For example, if you’re a plumber, related niches would be:
- home DIY
- home decor
- beauty/life (e.g., a proper way to unclog sinks or prevent clogs)
Basically, think of any other niche that you can add your expertise to.
Then, all the typical SEO tactics come back into play: guest posting, forum posting, etc.
Let’s go through an example.
Let’s say that you’re a home decorator.
One related niche is home buying and owning, which has a different audience from your typical home decor enthusiasts.
You could write about how home decor could add value to your home. In fact, that turns out to be a good long-tail phrase:
What could you do with this?
You could create content for your own site and then reach out to home buyer/owner blogs asking for a link. That’s a standard SEO tactic.
Alternatively, you could use the idea for a guest post on a popular site.
Not only will it rank for the long-tail keyword that you target (sending you continuous traffic), but it’ll also send you a lot of immediate referral traffic from the site you post on.
Start by thinking of as many related niches as you can, then generate as many ways as possible to add value to those niches.
Step 4 – Optimize Your Site For Mobile Devices
As I’m sure you know, mobile use is on the rise.
It’s rising so fast that it’s actually overtaken computers and laptop devices.
In fact, over 60% of Google searches come from mobile devices.
Obviously, Google recognizes this and ranks sites accordingly.
Your website needs to be optimized for mobile users.
There’s no way around this.
If your site isn’t optimized, it’ll hinder the user experience, adversely affecting your ranking.
Create a Mobile App
You probably think I’m crazy, but hear me out: creating a mobile app can help bolster your SEO.
Granted, this is a rather expensive option, but it’s also an investment.
How exactly can an app boost your SEO? Google is now indexing apps on Google search with Firebase App Indexing.
When people are searching for keywords in your niche, they could find your app, and that creates some juicy SEO.
For example, when you search “reserve a restaurant” on Google, you’ll find an app on page one:
When your app pops up on a Google search, it automatically becomes a valuable resource.
But back to the main point—you can see the benefits of having a high-ranking app on Google. Yes, it’s costly, but it’s so worth it.
Step 5 – Properly Format Your Page
Take your time when you’re coming up with a layout for your website.
It needs to be neat, clear, organized, and uncluttered.
Consider things like your font size and typography.
Use colored text, bold font, and italics sparingly.
Things such as bullet points and checklists make it easy for visitors to scan through your content.
Take a look at this example from Square:
It’s super clean.
They’ve got a simple picture and reasonable amount of text.
The way the text is formatted makes it easy for people to read, especially with the bullet points.
As you can see, Square also included different header tags and subheadings on their page.
If your website is cluttered with too many pictures, advertisements, colors, and blocks of text, it can appear untrustworthy.
Your site architecture and navigation also fall into this category.
A clean format and design will improve your SEO ranking.
Provide Appropriate Contact Information
Speaking of appearing untrustworthy, have you ever struggled to find the contact information of a business on a website?
I know I have.
This should never happen.
All your contact information should be clear and in plain sight for people to find.
The worst thing that could happen is for people to start reporting your website just because you forgot to include your phone number, email address, and location.
This will crush your SEO.
Step 6 – Encourage Sharing on Social Media
Every business and website needs to be active on social media.
That’s pretty much common knowledge.
But what’s not as well known is that you can get your SEO ranking improved if people share links to your website on social media.
Here’s an example from a pest control website case study in which they ran a campaign specifically designed to increase social sharing:
The infographic was shared 1,117 times in just two weeks.
During those same two weeks, the website’s organic search traffic rose by 15%.
As a result, their SEO ranking improved as well.
And that was just over a couple of weeks.
Imagine the results you’ll see if you encourage social sharing as a regular part of your SEO campaigns.
One of the best ways to do this is by including social sharing icons on all your content.
You should also share links on your social media pages.
When that information appears on people’s timelines, all it takes is just one click for them to share it.
Step 7 – Use Keywords Appropriately
Take a look at the components of the Google ranking algorithm:
Keywords play a major role in this formula.
You want to include words people will search for throughout your content.
But do it sparingly.
If you go overboard saturating your website with keywords, Google will pick up on this, and it will have an adverse effect on your ranking.
Keywords should fit naturally into sentences.
Include them in your header tags and even in image captions.
You should also use long-tail keywords, which are three or four word phrases that could be found in a search.
For example, someone probably won’t just search for the word “phone” when they’re looking for something.
But they may type in the phrase “best phone for texting” as an alternative.
If your keywords match their search, your website will have a greater chance of getting ranked higher.
Write Click-Worthy Titles and Descriptions
When it comes to writing titles for search engines, the first thing you have to know is this…you only have 65 characters to write your headline.
You could write the greatest headline, but if it’s over 65 characters, it will get cut off. This is what you will see:
Fortunately, the most important part of the headline is saved, but the rest is cut off. So keep it short.
Here are some other tips to keep in mind when creating click-worthy titles:
- Front-load your titles with keywords – You should front-load all of your keywords in your titles. People will typically only scan the first two words of a title.
- Keep it predictable – Your title should click-through to a page that meets the expectations of the user.
- Clear – The reader should know what your webpage is about in 65 characters or fewer.
- Make it emotional – Dan Shure wrote a great guide to writing titles, and one of his most important lessons is to make your titles emotional. See his SEOmoz article Are Your Titles Irresistibly Click-Worthy and Viral?! for great examples.
Write a Great Meta Description
The meta description is the next element you must optimize.
If you view the source code, the tag looks like this:
<META NAME=“Description” CONTENT=“informative description here”>
If you use a WordPress plugin like All-in-One SEO Pack, you’ll get this form at the bottom of your blog editor:
Google has made this easy by giving you tips on how to create good descriptions. Here are the two most important:
- Make them descriptive – Front-load keywords that are relevant to the article. If you like formulas, ask “Who? What? Why? When? Where? How?” That’s a formula journalists use to report. It works equally well when writing descriptions.
- Make them unique – Each meta description should be different from other pages’ descriptions.
- Make them short – Google limits meta descriptions to 160 characters or fewer.
While meta description is not as important your heading is when it comes to getting clicks because people don’t seem to pay nearly as much attention to the description, it is still important from an SEO ranking perspective. So don’t ignore it!
Step 8 – Create Clean, Focused, and Optimized URLS
While your title tag needs to be emotional, your URL doesn’t. Let me show you what I mean.
Here is an example that Dan Shure used:
Avinash’s title tag is optimized for SEO and click rates. It’s optimized for SEO because of the keywords “digital marketing,” and it is optimized for click rates because of the words “change or perish,” which are very emotional, wouldn’t you agree?
His URL, however, does not include “change or perish.”
It doesn’t need to because it is only ranking for “digital marketing.”
How might you change this title tag to optimize it further? I’d rewrite it like this: “Digital Marketing: 2015 Rule Book. Change or Perish.”
That way you move the two keywords up front.
Use Latent Semantic Indexing (LSI)
Although latent semantic indexing (LSI) is very powerful, not very many sites are using it. And that’s a shame because LSI can give your site a serious SEO boost.
LSI is the process search engines use to find related keywords in addition to your main keywords. In other words, LSI finds synonyms for keywords.
For example, if you’re writing an article about Facebook, you’d include “social media network” as an LSI keyword.
Let’s take a look at LSI in action. When you Google “buy new laptop,” one of the first pages that pops up is this TechRadar post:
Right away, you can see that “best laptops” is one of the post’s keywords.
You can see other keywords and phrases sprinkled throughout such as “budget” and “affordable.” And sure enough, when you Google “budget laptop” and “affordable laptop,” the post appears on page 1.
This article is a great example of how LSI can improve your SEO. Take it for a spin, and you’ll see just how effective it can be.
Sniff Out Unnecessary Code
Code is good, but you know what they say about having too much of a good thing.
In this case, if your site has excess code, search engines will take longer to crawl your site, which is bad. On-page JavaScript and CSS are among the main offenders here.
Your code should be as lightweight as possible. This will also help your page load time, and a faster load time means better SEO.
Step 9 – Get Your Name Out There
When I started out in the SEO world, I would manually build links, and it would take me months, if not years, to see good increases in rankings because my sites lacked links from authority sites.
But one day, I launched a site in the podcast space, and it got covered by sites like TechCrunch. Within weeks of the coverage, the site started to rank on page 1 for competitive terms in the podcast space.
It was then that I realized the power of press. From then on, I always got press for each of my companies, which helped them rank higher and faster.
So, how do you get press? A simple way is to pay a PR agency like PR Serve, who has a performance-based pay model, allowing you to pay it only when it gets you press.
A cheaper way to get press is to build relationships with reporters. By continually helping them out with their stories and giving them feedback, you will increase your chances of them eventually being interested in covering your company.
Or, if you want to go for the cold approach, which is harder but still works, you can always follow this PR email pitch template.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines