Are you looking for a tool that can help you improve the ranking of your website in Google?
Google is the most important search engine on the internet and if your website ranks well there, it will be easier for you to reach your target audience. However, there are many factors that determine how well a website ranks in Google, and one of these factors is how many backlinks it has from other websites.
One way to get more backlinks is to write guest posts on other blogs in your niche and link your own blog to them at the end of the article. This is called link building and it helps increase your site’s rankings in Google because Google considers this type of link as “natural” and authentic rather than paid ones which they do not like very much.
However, it can be difficult finding relevant blogs that accept guest posts so that you can submit content on them regularly. That’s why we created Rank Seo Software – a powerful WordPress plugin that makes it easy for anyone to find relevant blogs with open slots for guest posts so they can submit their content without having any experience at all!
Page Rank Seo Software
These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the best features in each tool as well as how you can get the most out of them for your SEO strategy.
1. HubSpot Website Grader
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The goal of marketing is to generate traffic and qualified leads via the company’s website. That’s why, as marketers, we need to understand exactly what we can do to improve the SEO of that website.
With HubSpot’s Website Grader, simply enter the URL of your website to automatically receive a report card with actionable insights about your SEO efforts. From there, you can sign up for the HubSpot Academy SEO course that teaches you how to improve your website’s SEO, user experience (UX), and more.
With the HubSpot Website Grader, you can:
- Website performance: Learn about your website’s performance in seconds, and identify specific performance issues and receive clear, actionable feedback on how you can fix them.
- On-demand support: Receive how-to education on how you can improve your website.
- Improve specific website issues: Gain access to a five-lesson HubSpot Academy course on Website Optimization so you can understand how to improve upon your website’s specific problem areas.
- Optimize for mobile: Discover how to optimize your website for mobile.
- Boost web security: Learn how you can implement website security best practices.
- Enhance the user experience: Personalize your website’s UX to create a delightful experience for users.
2. Google Search Console
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Google Search Console has a number of tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for.
If you’re the owner of a business or an SEO on your marketing team, Search Console can help you conduct an initial SEO analysis from scratch or update your existing SEO strategy with fresh keywords. Google Search Console monitors, debugs, and optimizes your website — and you don’t need to know how to code to benefit from this tool.
Here are some examples of website elements Google Search Console will teach you about and help you optimize:
- Keywords: Learn about the keywords your webpages are currently ranking for.
- Crawl Errors: Identify any crawl errors that exist on your website.
- Mobile Responsiveness: Understand how mobile-friendly your website is and discover opportunities to improve the mobile experience for your users.
- Google Index: See how many of your web pages are in Google’s Index (if they aren’t in Google’s index, you can use the tool’s URL Inspection Tool to submit a page for indexing).
- Analytics and Metrics: The website-related metrics that matter most to you, like clicks, impressions, average click-through rate (CTR), and average position.
3. Google Analytics
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Although Google Analytics has a paid version, the free version of the product can help you manage your website’s SEO — this is especially true if you pair Google Analytics with Google Search Console. In doing so, all of your website’s SEO data will be centrally located and compiled, and you can use queries to identify areas for improvement with the keywords and phrases that you want your website and web pages to rank for.
Other ways that you can use the free version of Google Analytics to understand and improve your SEO are:
- Filtering your referral traffic: Get rid of the traffic that has the potential of ruining SEO reports, such as fake traffic.
- Compare organic versus non-organic website traffic: Understand where your visitors are coming from and optimize those channels to increase traffic.
- Determine engagement metrics: Use Site Content Reports to determine engagement metrics on each web page, engagement for the directories and pages on your website, page exit metrics, as well as acquisition, behavior, and conversion of landing pages.
- Review the Multi-Channel Report’s Assisted Conversions feature: Identify which of your channels led to the most conversions and the value they bring to your business.
4. UpCity Free SEO Report Card
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The Free SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against the competition.
In exchange for your email address and a few data points, SEO Report Card will serve up a report that covers the following:
- Rank Analysis: A snapshot of where your website ranks on the most popular search engines.
- Link Building: A detailed account of the number of websites that link back to your site.
- On-Site Analysis: A look at how successful you were in incorporating your main keyword throughout your site.
- Website Accessibility: Information about your site’s load time and accessibility.
- Trust Metrics: An overview of your site’s level of trust or authority.
- Current Indexing: An indication of how many of your site pages have been indexed.
5. Internet Marketing Ninjas
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Internet Marketing Ninjas is an SEO-focused company with a variety of free tools you can use to compare your website against the competition, optimize web pages for certain keywords, generate meta tags, and increase organic traffic to your website.
Here are some examples of the free Internet Marketing Ninja SEO tools you can take advantage of:
- Broken link tool: Identify broken links and redirects and use the site crawl feature to generate an XML sitemap of your website.
- Image metadata: See all of your page links (external, internal, etc.) on your web pages to review what’s working well and what’s broken or needs an update.
- On-page optimization tool: Use this to evaluate your web page content, meta information, and internal links.
- Side-by-side comparison: Compare the SEO of your web pages versus a competitor’s web pages.
- Page load time: Analyze page-load time and how long each component of a web page takes to fully display.
6. Bing Webmaster
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Microsoft Bing Webmaster gives you access to many tools that offer insight into your website such as reporting, diagnostic, and SEO tools. The SEO tools that you can use for free have the power to help you analyze your website, manage backlinks, and review keywords to ensure your site is well-optimized for organic search.
Here are some of the other things you can do with Bing Webmaster’s SEO tools:
- See backlink profiles: Learn about your backlink profile to understand referring pages, domains, and anchor links.
- Perform keyword research: Determine which keywords and phrases your audience is searching for as well as the search volumes of those keywords and phrases.
- Use the site scanning feature: Crawl your website and identify technical SEO errors.
- Get SEO reports: Review any errors that are on your website and individual site pages.
7. Google Trends
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Traditional SEO tools like the ones we’ve already discussed are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore untapped potential that can yield a large keyword landscape for your website.
You’ll want to note that Google Trends isn’t where you’ll get granular data. This tool performs best when you use it as a compass to set a direction for your SEO strategy, and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool.
Here’s what you should look for in Google Trends:
- Trends: Look for trends in specific countries or regions of the world.
- Popular topics: Find popular people and long tail keywords related to them.
- Comparisons: Compare and contrast trends over time.
8. Seolyzer
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Seolyzer is a free site crawling, log analysis, and SEO tool that helps you determine how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site to identify and create your SEO KPIs. The tool also identifies error codes, redirects, and page speed performance.
Additionally, Seolyzer can help you:
- Monitor SEO issues: Identify poor response time, error messages, and crawl volume so you can resolve them before serious damage is done.
- Manage your unique KPIs: Analyze page performance, crawl volume, HTTP status codes, active and new pages, and desktop versus mobile responsiveness.
- Segment web pages: Determine what your most crawled pages are.
- Compare web pages: See what Google deems as the most important to the pages that are crucial to your business’s bottom line.
- Measure SEO impact: Understand the impact of your SEO efforts on a page-by-page basis or by the category of the page.
9. SEOquake
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SEOquake is a Google Chrome extension that automatically checks a web page’s SEO parameters quickly for free. This includes on-page SEO audits, internal and external link reviews, real-time URL and domain comparison, and data file export.
Other things you can use SEOquake for are:
- Link Analysis: Get a detailed description of how all of your links are doing — including URLs, anchor text, and other link types — with the tools Link Examiner feature.
- Focus on metrics that matter: Adjust the SEOquake reports you receive to display only the parameters and metrics that you care about.
- Audit your website’s SEO: Identify any SEO-related issues that would be findable by search engines.
- Share your findings with stakeholders: Export the results of your SEO analysis into an adjustable and shareable report.
10. Seobility
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Seobility is a free SEO-checker tool. With it, you can test your website’s level of compliance with today’s SEO guidelines. By simply entering your URL, your site will be analyzed and you’ll receive tips on how you can better optimize your website.
In addition to a detailed SEO audit of your website, you’ll gain access to 1,000 subpage audits, email reporting and alerts, and keyword monitoring.
Here are some more advantages of using Seobility:
- Find technical errors: Resolve on-page SEO issues quickly to recover lost traffic and prevent future traffic dips.
- Accurate SEO scoring: Receive an SEO score that accounts for various website factors including meta-information, page quality, link structure, and more.
- Meta information analysis: Understand the specific SEO issues with your meta information such as meta titles/ descriptions, meta tags, and invalid or incorrect domain names or page URLs.
- Optimization opportunities: Identify areas for improvement regarding your page speed and quality (related to text, duplicate content, responsive design, and alt attributes for content).
- Link structure suggestions: Understand how your page and link structure can be improved by getting data about your headers, internal links, and incorrect anchor text.
- Server error fixes: Identify specific server errors related to any redirects, HTTP headers, or CSS and Javascript files.
google seo tools
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you’re interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won’t provide any secrets that’ll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.
You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide applies to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we’d love to hear your questions, feedback, and success stories in the Google Search Central Help Community.
Getting started
Glossary
Here’s a short glossary of important terms used in this guide:
Index – Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today.
Crawl – The process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, then indexes them (when appropriate).
Crawler – Automated software that crawls (fetches) pages from the web and indexes them.
Googlebot – The generic name of Google’s crawler. Googlebot crawls the web constantly.
SEO – Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.
Are you on Google?
Determine whether your site is in Google’s index
Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for site:wikipedia.org returns these results.
If your site isn’t in Google
Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss a site, it’s frequently for one of the following reasons:
The site isn’t well connected from other sites on the web
You’ve just launched a new site and Google hasn’t had time to crawl it yet
The design of the site makes it difficult for Google to crawl its content effectively
Google received an error when trying to crawl your site
Your policy blocks Google from crawling the site
How do I get my site on Google?
Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don’t even need to do anything except post your site on the web. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.
We offer webmaster guidelines for building a Google-friendly website. While there’s no guarantee that our crawlers will find a particular site, following these guidelines can help make your site appear in our search results.
Google Search Console provides tools to help you submit your content to Google and monitor how you’re doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console.
Here are a few basic questions to ask yourself about your website when you get started.
Is my website showing up on Google?
Do I serve high-quality content to users?
Is my local business showing up on Google?
Is my content fast and easy to access on all devices?
Is my website secure?
You can find additional getting started information on https://g.co/webmasters
The rest of this document provides guidance on how to improve your site for search engines, organized by topic. You can also download a short checklist in PDF format.
Do you need an SEO expert?
An SEO expert is someone trained to improve your visibility on search engines. By following this guide, you’ll learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.
Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies
Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:
How Google crawls, indexes and serves the web
Google Webmaster Guidelines
How to hire an SEO
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
For a detailed rundown on the need for hiring an SEO and what things to look out for, you can read Do you need an SEO.
Help Google find your content
The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap.
Google also finds pages through links from other pages. Learn how to encourage people to discover your site by Promoting your site.
Tell Google which pages you don’t want crawled
For non-sensitive information, block unwanted crawling by using robots.txt
A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages, use a more secure method.
Conclusion
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