Paid Social Media Marketing Tools

Paid social media marketing tools can help you save time and money. You’ll be able to manage your social media profiles, schedule posts, and run reports from one place. You won’t have to rely on hiring an expensive employee or learning a new skill set. This guide will help you find the best paid social media marketing tools for your business.

Paid Social Media Marketing Tools

1. Zoom

Zoom is one of the most popular video conferencing solutions for businesses. It is feature-rich, with various plans based on business size and needs. Prices range from their free plan for personal and team meetings, to $19.99/month/host (with a minimum of 100 hosts) for large enterprises. Millions of worldwide Zoom users happily use the free plan, but if you are looking for something more encompassing for your remote teams, the enterprise-level plan includes up to 200 meeting participants, unlimited cloud storage, custom emails, a vanity meeting URL, and more.

zoom video meeting app


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2. Skype for Business

Microsoft’s popular Skype service is augmented as an enterprise-ready video conferencing tool. It has several business features, such as allowing up to 250 attendees in a meeting, connection with other Skype users, and virtual whiteboarding capabilities.

While there are some limitations, such as the lack of an integrated dial-in audio conference feature, and lack of hardware support with online-only plans. The free version of Skype is a good tool for teams with less than 10 members, and is a simple way to make free conference calls from your computer, phone, or tablet.

skype for business best video meeting appSource:Skype

3. Slack

An extremely popular collaboration tool used in organizations all over the globe, Slack has integrated video conferencing features. If your organization is not using Slack, adopting it for video conferencing probably doesn’t make much sense. But, if you are already utilizing Slack, it is an easy way to make quick calls.

Video conferencing is an add-on to the functionality of Slack and can be a great tool for integrating hybrid teams. One-on-one video chat is part of Slack’s free account offerings and you can Slack with up to 15 people if you start a call from a channel, but for larger meetings, customized enterprise pricing is necessary, which requires a customizable quote.

slack best video meeting apps


4. BigBlueButton

The open-source BigBlueButton features whiteboard capability for meeting productivity and was created specifically for education and online learning. As a free open source tool, there are many add-ons and integrations through third-party developers that allow for customized web conferencing experiences, including an integration with Learning Management Systems (LMS) that will make for a seamless student and teacher experience.

Some of the free features of BigBlueButton include:

  • Audio and video screen sharing
  • The option to record sessions for playback
  • Breakout rooms
  • Collaboration tools such as whiteboard, shared notes, and polling
big blue button best video meeting apps


5. BlueJeans

BlueJeans is a full-featured web conferencing app that integrates with collaboration tools. Touting a simple and modern approach, in contrast to some of the more complex services offered by competitors, Bluejeans uses a system of meetings, rooms and events to enable video meetings anywhere.

No software is required with the ability to launch meetings from a browser. Also, the service allows for easy viewing of all video conference activity in your organization. Plans start at $16.65/month/host for enterprise teams.

bluejeans best video meeting apps


6. Whereby

This video chat service is ideal for small organizations that want a simple method for connecting team members. It features a fast service due to its streamlined nature.Whereby (formerly doesn’t require an app download or login, users simply share their meeting link and anyone can join in-browser. Whereby starts free, but teams will want to pay $59.99/month, which will allow multiple users and admins.


7. GoToMeeting

GoToMeeting pricing starts at $14/month for groups of up to 10 meeting participants, and costs $29/month for larger groups of 150 participants.

This teleconference tool is worth the cost, which includes features such as:

  • Screen sharing on desktops, tablet, or smartphone
  • HD video conferencing
  • The Smart Meeting Assistant that allows you to record meeting and generates an automated transcription
  • A hardware bundle kit with user-friendly video conferencing software
  • Business messaging that can transition from a chat box to a video call with the click of a button

go to meeting best video meeting appSource:GoToMeeting

8. Cisco WebEx

An industry-standard service, especially for those with a large number of team members or an exceptionally large enterprise, Cisco’s WebEx video conferencing service operates like a mash-up of web conferencing and voice calling services, as it enables joining meetings online or via the phone, depending on the participant’s location and ability at the time. Pricing starts at $13.50/host/month.

webex best video meeting appsSource: Cisco WebEx

9. Google Meet

Created for enterprise customers, the Google conference call software is Google Meet. It’s an upgraded version of Google Hangouts made for teams. Google Meet is designed around scheduled video meetings among team members, with similar features to Zoom like calendar syncing, conference room booking, and a more polished user interface.

To reap all the benefits Google Meet has to offer— unlimited meetings up to 300 hours long, 250 attendees, the ability to live-stream to up to 100,000 viewers, and 24/7 online support among others— you’ll want to contact the G Suite sales team for your personal quote.

google meet video meeting appSource:Google Cloud

10. Blackboard Collaborate

Blackboard Collaborate is the video conferencing app of choice for educators. With mobile accessibility, this tool helps educators connect with students on laptops, tablets, or smartphones. Classroom licenses start at $300/year, departments at $9,000/year for universities, schools, and colleges, and enterprise options are available at custom pricing.

Blackboard CollaborateSource: Blackboard Collaborate

To learn more, read our quick guide to video conferencing technology.

owl labs hybrid meetings 360 degree collaboration

free video conferencing apps

  1. Zoom
    Who should use it?
    Zoom is ideal for anyone who works remotely or has remote team members. Zoom is also a popular favorite among virtual educators. Zoom allows for simple, easy setup meetings or regular meetings in your personal meeting room. Quickly create and share a private meeting link with an individual or team and connect remote team members through video.

Top Free Features:
Host up to 100 participants
1-1 and group meetings
Unlimited meetings
HD video and audio
Screen sharing
Scheduled meetings
Private and group chat
Host controls

  1. Google Hangouts
    Who should use it?
    Google Hangouts is a simple way to connect with Google contacts (or those outside of your network) and can be used for personal or business reasons. Use this tool for individual conversations, team meetings, recorded demos, and more.

Top Free Features:
Up to 25 video participants
Video, audio, and messenger conversations
Video meeting recordings
Join calls using Google Calendar
Screen sharing

  1. Dialpad Meetings
    Who should use it?
    The free version of Dialpad Meetings is ideal for teams of 10 or less. The free version limits your video call duration to 45 minutes, so it’s ideal for shorter meetings. Since it allows unlimited video conferences, you can use this video conferencing tool for recurring meetings, like 1-1s or monthly team debriefs.

Top Free Features:
Up to 10 participants
Unlimited conferences
Call recording
HD Audio
Screen and document sharing
Mobile apps

  1. TrueConf Online
    Who should use it?
    TrueConf offers a free plan with up to three participants in video calls. This solution is great for small teams or individuals who need a simple tool to host video calls or collaborate with small groups. The collaboration features like remote desktop control are helpful for those in support who may need to help a client solve a problem.

Top Free Features:
Up to three participants on team calls
HD video
Collaboration tools (screen sharing, remote desktop control, recorded calls, file transfer, and shared virtual whiteboard)

  1. Skype
    Who should use it?
    The free version of Skype works well for small teams with less than 10 total members. It is a good tool if you need a simple way to video chat from your computer, phone, or tablet and tend to have smaller group meetings or 1-1 conversations. Skype also offers a tool called Skype in the Classroom specifically designed for online education.

Top Free Features:
Up to 10 people on video calls
HD video calling
Screen sharing
Video call recording
Interactive video chats
Location sharing

  1. FreeConference
    Who should use it?
    FreeConference ideal for smaller teams or meetings with five or fewer participants. One major perk of this video conferencing tool is its ease of use — no downloads are required to start using it. Plus, moderator controls allow the individual who’s running the video conference to keep the meeting on track.

Top Free Features:
Up to 5 online meeting participants
Screen sharing
Document sharing
Moderator controls
Text chat

  1. Lifesize Go
    Who should use it?
    Lifesize Go can be used by remote employees, remote freelancers, or those working with clients who rarely host larger group meetings. While they have plans that include solutions for bigger teams, the free version offers a nice amount of features for individuals and small group conversations.

Top Free Features:
Up to 8 participants
No restrictions on meeting length
Screen sharing

  1. Slack Video Calls
    Who should use it?
    Slack users can take advantage of the call feature by simply using the command /call or clicking the phone icon at the top of the conversation with another Slack user. This is an easy way to make calls right from Slack if you need to ask a teammate a quick question. You can also Slack with up to 15 people if you start a call from a channel, enabling the rest of the channel’s members to join. This tool is good for teams looking for a supplementary video calling solution for small teams.

Top Free Features:
Group calls of up to 15 people
Individual calls

  1. Facebook Live
    Who should use it?
    Facebook Live is a great fit for businesses, influencers, or individuals who are looking to broadcast demos, videos, or showcase their company culture while streaming live. Your followers on Facebook can comment and chat live, you can select a custom audience for the video, and you can schedule videos ahead of time to gain excitement.

Top Free Features:
Broadcasts up to four hours
Advanced scheduling
Custom audiences

  1. YouTube Live
    Who should use it?
    YouTube Live, like Facebook Live, is a platform for demonstrating a product with live Q&A, hosting an educational session to teach your audience while screen sharing or using a whiteboard, or hosting a live conversation with members of your team.

Top Free Features:
Three stream quality options (normal latency, low-latency, ultra-low latency)
Added delay
Live questions from the audience
Private live streams (people can only access with the link)
Advanced scheduling
Live automatic captions
Location tags

When considering which video conferencing tool is best for you or your team, take a look at our State of Video Conferencing report to see how you stack up with your audiovisual needs and which products are trusted by other teams and businesses. Don’t forget to bookmark our AV conference room checklist as well so that meetings can get started right away every time.


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