Personalized Email Marketing Software
Our personalized email marketing software helps you easily create, send, and track personalized emails. You can use it to create your own mailing lists, or import your customers’ contact information directly into our database. Then, you can use our drag-and-drop interface to create custom emails that will be sent automatically or manually by you or your team.
[product name] is the best way to get started with personalized email marketing!
Personalized Email Marketing Software
1. Constant Contact
Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.
You can easily manage your email lists, contacts, email templates, marketing calendar, and more.
Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United States. This allow small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for small businesses and startups.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $ 9.99 /month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
2. SendinBlue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe.
It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.
SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users. It can also select the best time to send bulk emails using their AI algorithms to ensure the best email deliverability.
SendinBlue offer a completely free email marketing plan unlimited contacts. Their free plan lets you send up to 300 emails per day, but all your emails will have their branding.
Their paid plans start from $25 per month for Lite. You can also include SMS to your account, but the pricing will vary based on your sending requirements.
They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your WordPress site. You do not need this for email marketing campaigns, but it’s a nice functionality to have if you have a large website, and you want automatic real-time content based emails.
3. HubSpot
HubSpot is one of the most well-known softwares in the CRM and email marketing space.
Their email marketing service is free to start, and it comes with a lot of powerful automation features designed to grow your business.
You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.
Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.
HubSpot comes with all the powerful feature you’d expect from an enterprise level email marketing software such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.
One of the main reasons why small, medium, and enterprise customers choose HubSpot is because they offer an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.
Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.
The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.
If you need more advanced capabilities, then their paid plans starts at $45/month.
4. Omnisend
Omnisend is a powerful SMS & email marketing service for eCommerce businesses who are looking for an omni-channel marketing automation solution.
They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notification.
Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.
Omnisend seamlessly integrates with all the popular website builder and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. They also have integration with hundreds of other business tools like live chat software, help desk service, and more.
The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.
Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using their powerful targeting and segmentation features.
What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.
Omnisend free email marketing plan allows you to contact up to 250 subscribers, and their paid plans start at $16 per month.
5. Drip
Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.
Their email software offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-ups / opt-in sign up forms to your website and capture more leads.
What sets Drip apart from the competition like Campaign Monitor is their intelligent marketing automation tools, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows. These features allow you to reach targeted customers in your email list to get more sales.
Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation.
We use Drip for several of our businesses because it allows us to send bulk emails while connecting and engaging with every customer on a personal level using their smart eCommerce marketing automation.
Their eCommerce revenue attribution feature shows us exactly how much revenue we generate from each email marketing campaign.
Even though it’s a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.
Drip offers a free trial, and their plans starts from $49 / month which includes all their features.
Recently, they’ve added SMS notification as a feature to all plans which allows you to connect with your users on both email and SMS marketing channel. This makes them a true all-in-one email marketing platform for store owners.
6. Moosend
Moosend is an affordable email marketing service for small businesses. It comes with a suite of powerful marketing automation features, email list building tools, landing pages, and more.
You can quickly create an email newsletter and customize the email design to match your brand within minutes by either choosing from their dozens of pre-made email templates or by creating a completely custom template.
The nice part about Moosend is that they offer marketing automation features to all plans including the free plan. You can use their automation workflow designer to offer a personalized subscriber journey for your newsletter subscribers.
Moosend offer detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.
All plans come with powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.
Moosend offers a forever free plan for up to 1,000 email subscribers and unlimited number of emails (no credit card required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional emails for eCommerce websites, team management, and more.
7. AWeber
AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.
AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag based subscriber segmentation.
Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.
AWeber offers a limited free plan for up to 500 subscribers. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.
Bonus: ConvertKit
ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.
ConvertKit’s unique feature is that allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails from their emailing service.
With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.
They have all the powerful features you’d expect from a top-notch email marketing service such as a/b testing, beautiful email templates, landing page builder, smart workflows, and more.
ConvertKit offers email based support and have extensive knowledge base with great learning material.
A lot of ConvertKit features such as paid newsletters are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers.
They even added the ability for you to sell digital products & subscriptions from the same platform.
ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.
Their Creator Pro plan also includes advanced functionality like newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.
Bonus: Mailchimp
Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan.
Although we don’t recommend it anymore since there are better solutions available in the market, the sad reality is that we cannot create a best email marketing software list without including Mailchimp due to their shear popularity.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation.
You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions.
When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as HubSpot, Drip or ConvertKit.
In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced.
Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base. However their support is often slow and no match to the quality of service that you get from Constant Contact.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
However if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, then you’d have to move to their $299 per month plan
free email marketing tools
1. Sendinblue
Free Plan: Up to unlimited subscribers and 300 emails per day
Paid plans: Start at $25 per month
SendinBlue offers a range of plans aimed at firms at different stages of their growth:
- Free – for those getting started with SendinBlue
- Lite – for new marketers
- Essential – for growing businesses
- Premium – for marketing pros
- Enterprise – for marketers who need more
The Free plan limits users to sending 300 emails per day to unlimited contacts. Higher plans remove the daily sending limit (replacing it with a monthly figure), remove the SendinBlue logo from emails, and expand channels to include Facebook ads, landing pages, and marketing automation.
Users of all plans gain access to a mobile-friendly email designer, an email template library, email and SMS personalization, SMS marketing, and A/B testing.
2. Omnisend
Free Plan: Up to 500 emails per month
Paid plans: Start at $16 per month
Omnisend is an all-inclusive marketing automation platform. The free plan, though, is designed for merchants starting to promote their products with email marketing. While the free plan comes with a limited number of international SMS credits and Web Push notifications, you can purchase additional SMS credits if needed. In addition, the free plan allows you to use email campaigns and automated workflows to reach your customers with relevant messages – if you don’t exceed sending 500 emails per month.
If you opt for the standard plan, you can send 12x your contact list size; you also receive a limited number of SMS credits and unlimited Web Push notifications. Should you need additional SMS credits, these are available for purchase. The paid plans also significantly increase the number of segments. For instance, you can set up a flow to automatically reach people who reached a particular webpage in your online store but left or people who abandoned their shopping cart before completing the purchase.All plans come with the ability to segment your contact lists, build automations, and use features like popup boxes, sign-up boxes, landing pages, and the wheel of fortune.
3. EngageBay
Free Plan: Up to 500 contacts and 1,000 branded emails per month
Paid plans: Start at $7.79/mo for the Basic Marketing plan, paid biennially
EngageBay offers a range of products to attract targeted web visitors, engage and capture leads, nurture and turn them into happy customers. Email marketing is included in both their Marketing Bay plan and their All-in-One Suite.
You can choose from a wide array of email marketing templates to suit your business needs. You can use pre-designed templates or personalize one to meet your requirements. Use their drag and drop interface to create a template that suits your business needs. Design beautiful email templates with rich text formatting.
Apply filters of your choice. Their filters range from filtering based on country, created date, source, to tags, and a lot more. In addition, EngageBay helps you personalize your emails by adding your contacts’ attributes to the emails, rendering a personal touch.Related Content:
4. EmailOctopus
Free Plan: Up to 2,500 subscribers and unlimited emails per month
Paid plans: Start at $19 per month
Email Octopus runs via Amazon SES. It offers all the main features required for email marketing and automation. All its plans follow a “fishy” theme, and the name for the free plan is the Shrimp Plan. This plan allows you to run email campaigns only, with the emails including Email Octopus branding. The sending stats are only kept for 90 days. Although Email Octopus permits you to send unlimited emails, Amazon charges you $0.10 for every additional 1,000 emails, once you exceed 62,000 emails per month.
The paid plans (which start with a 10,000-subscriber limit) allow both email and automation, send unbranded emails, and keep the stats forever.
All users have access to email marketing templates. You can also upload your own, with no limits on the number of templates. You can use Email Octopus to send beautifully designed newsletters or simple personalized plain text emails.
You can use their hosted forms, to collect email addresses without any complex integrations or code. Alternatively, you can use their embedded forms or WordPress plugin and collect subscriber information on your website, without writing a line of code.
Email Octopus provides real-time analytics on your campaigns.
5. MailChimp
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Free Plan: Up to 2,000 subscribers and 10,000 emails per month
Paid plans: Start at $9.99 per month
MailChimp is probably the best-known emailing mailing tool covered here. They regularly update their product and add new features. They have recently expanded to become an all-in-one marketing platform.
MailChimp has always been known for the quality of its free offering. It includes all the basics for businesses that are just getting started. It now offers fewer email marketing features in the free plan than previously but has instead added a basic service for a wider range of marketing channels: email, landing pages, Facebook and Instagram ads, social posting, postcards, and pop-up forms. The higher paid levels add in an additional channel – retargeting ads on Google, Facebook, and Instagram. The free version also includes a basic CRM with a single audience and related dashboard, tags and segments, and contact profiles.
You gain access to Mailchimp’s Content Studio in the free version, allowing you to sync and store all your photos, graphics, and other files, so your campaigns are always consistent. It also includes a range of basic templates, with additional ones available in the paid plans.
You can access some single-step automation on the free plan, such as welcome emails, order notifications, abandoned cart, and more.
6. MailerLite
Free Plan: Up to 1,000 subscribers and 12,000 emails per month
Paid plans: Start at $10 per month
MailerLite was born in 2010 to give businesses a simple yet powerful email solution to help them grow. It offers a limited free plan for those with fewer than 1,000 subscribers wanting limited features. All the paid plans offer the full feature set (and allow you to send unlimited emails), varying only by the number of subscribers,
You still gain access to many useful features with the free plan, however. These include the drag and drop editor, the rich text editor, and the built-in photo editor. You can organize things in their file manager and create mobile-friendly email newsletters. You have access to email automation and advanced segmentation, and unlike some of the competition, MailerLite includes A/B testing in its free plan.
7. MoonMail
Free Plan: Up to 2,000 subscribers and 300 emails per month
Paid plans: Start at $23.99 per month
MoonMail describes itself as the next generation omnichannel communication platform. This means that it includes email, SMS, Voice, WhatsApp, Messenger, and Bots.
The Free Forever plan allows you to send up to 300 emails/month for free – one campaign per day to a maximum of 10 recipients per campaign. This is quite a limitation, so most people will quickly move onto the Starter pack.
Free plan users still have access to a powerful drag and drop editor, although MoonMail’s branding appears in the footer if you are on the Free plan.
It is ok for beginning firms, however, as you can build a list of up to 2,000 recipients and begin segmenting them. Once you have segments of greater than 10 people, however, you will have to move into the Starter Plan, though.
8. Moosend
Free Plan: Up to 1,000 subscribers and unlimited emails per month
Paid plans: Start at $10 per month
Moosend could be an excellent choice for somebody with a small email list, as it allows you to send unlimited emails to 1,000 subscribers per month. You gain access to all Moosend’s features and only begin paying once you exceed that 1,000-subscriber limit (at which point you have built a successful list).
Moosend provides custom sign-up forms to help you build your email list. You can segment your list to help you better target your emails.
Moosend offers a user-friendly drag and drop editor with a free template library. It includes multiple tools to help you design your emails.
It provides an entire tool chest of automations, simplifying your emailing process, using a three-step process:
- Select the event that will set the automation in motion
- Set the filter(s) you want for the trigger you selected
- Choose from the list the action to be performed
Of course, you will want to know how successful your email campaigns have been. Moosend includes a comprehensive set of analytics.
9. Sender
Free Plan: Up to 2,500 subscribers and 15,000 emails per month
Paid plans: Start at $10 per month
Sender provides a full range of features to help lead to effective email marketing. The free plan allows you to access all the features, with the only limitations being the subscribers and maximum monthly emails.
All the company’s technical servers and legal entities are based in the EU, so it makes a point of being GDPR compliant.
You can use the software to prepare stylish emails in seconds. It includes free newsletter templates and can customize all aspects of the template to suit your unique needs. You simply choose a template from the gallery and drag and drop content elements, such as text, images, or videos. You can personalize your newsletter’s subject line or body.
Sender includes a range of automation features, including drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, nurture-your-subscribers campaigns, and emails to onboard your newcomers.
10. Campayn
Free Plan: Up to 500 subscribers and 12,500 emails per month
Paid plans: Start at $19 per month
As its name indicates, you can use Campayn to build quality email campaigns. If you only have a small email list (fewer than 500), then you can access their free Basic Plan. This offers all the core features.
As with most modern email marketing tools, Campayn features a simple drag and drop interface. You can set the perfect backdrop for your email message with a beautiful design that reflects your brand. You can use one of their templates or design your own.
It includes a contact manager that helps you keep your contacts up-to-date and track how they’re interacting with your emails. You can segment your list.
Campayn provides numerous options for designing sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up lightbox forms.
It also makes life easier by enabling you to automate your most popular email marketing campaigns based on triggers for key customer activities.
Once you’ve started sending emails, you can track the success of every email campaign with detailed, real-time reports that allow you to see who opened it.
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