Social media is a powerful tool for businesses. It allows you to connect with your customers, build your brand, and engage with people who are interested in what you have to offer.
But it’s also a crowded space—and if you’re not careful, you can easily get lost in the noise. That’s why we’ve compiled this list of popular social media tools and platforms to help you find the ones that are right for you.
Table of Contents
Popular Social Media Tools And Platforms
1. BuzzSumo
Website: https://buzzsumo.com/
Pricing: Plans start at $79/month
Details:
BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain.
Through BuzzSumo you’re able all gather a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares.
This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels.
Similar tools: Ahrefs, Meltwater, Mention
2. Google Trends
Website: https://trends.google.com/trends/
Pricing: Free
Details:
Google Trends is a completely free tool that Google created to help anyone search for trending topics online.
Brands use it to monitor notable things that are happening in the world. Many professionals use this as a way to discover and share information related to what’s most popular right now.
You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy.
Similar tools: Ubersuggest, Ahrefs, WordStream
3. Buffer Publish
Website: https://buffer.com/
Pricing: Free (paid plans start at $15/month)
Details:
Buffer is a suite of brand building tools designed to make it easy for businesses and marketing teams to schedule social media posts, analyze performance, and manage all their accounts in one place.
For example, Buffer Publish allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated.
In addition to our web application, we also have both Android and iOS apps as well as a fantastic Chrome Extension that’s great for Buffering while you’re browsing the web or on the go.
Similar tools: Hootsuite, Falcon.io, Sprout SKocial
4. Canva
Website: https://www.canva.com/
Pricing: Free (Canva for Work starts at $12.95/month)
Details:
Another fantastic tool that absolutely every brand or business online should know about is Canva.
Many times social media managers and marketers need to be able to create beautiful images without a designer. It’s what makes up part of a great social media strategy.
Canva is the tool so many marketers rely on for making great-looking social media images quickly. You can use the ready-made templates, icons, and illustrations to make your images look professional without having to do much of the actual design work.
Canva has an easy to use drag-and-drop interface plus a massive library of over two million graphic elements.
Similar tools: Crello, Buffer Stories Creator, Bannersnack
5. Unsplash
Website: https://unsplash.com/
Pricing: Free
Details:
One of our favorite tools in the design, photography, and video space is Unsplash. Unsplash is a massive library of free professional photos you can use — free!
Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look.
And there are so many Unsplash collections to explore. We recommend finding a couple of creators whose photos you really enjoy and following them so you can always find their latest work.
Similar tools: Pexels, Storyblocks, Videvo
6. Animoto
Website: https://animoto.com/
Pricing: Plans start at $5/month
Details:
social media tools and applications
. Hootsuite
Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. It is one of the most famous social media tools in the market.
Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.
It will be easier to delegate among replies to fans and followers, eliminating the stress of coordinating answers and potentially neglecting valued fans.
In the past, one of the biggest frustrations with Hootsuite was how it handled social media images. The good news is this issue is now fixed on Twitter so that scheduled posts will show up to four images directly in the feed.
Pricing:
- Free: up to 3 social profiles, 30 scheduled messages, and 1 user;
- Professional: $19/month. 10 social profiles, unlimited scheduling, and 1 user;
- Team: $99/month. 20 social profiles, unlimited scheduling and 3 users;
- Enterprise (custom pricing): unlimited.
2. MeetEdgar
Posting most updates or sharing a piece of content once just doesn’t cut it these days, which is why MeetEdgar recycles social content for you.
Meet Edgar will schedule and automate re-posts of your content for you, helping get your posts in front of a larger percentage of people. The tool works by enabling you to build a library of social media updates organized into a publishing queue.
Posts can be tagged and separated into different categories to ensure that different content types are evenly spread out in your queue.
Pricing:
- Edgar Lite: $19/mo: connect 3 social accounts, unlimited manually scheduled posts, 10 automatically recurring weekly time slots and 4 content categories (first month for free);
- Edgar: $49/mo: connect 25 social accounts, unlimited manually scheduled posts, 1000 automatically recurring weekly time slots, and unlimited content categories (first month for free).
3. Sprout Social
Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts.
However, there are a couple of unique features that set Sprout Social apart.
In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics.
For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.
You can even turn your messages into action items to create workflows or reminders around your social activity. This way, you can connect the points of conversations that happen online to real business.
Another perk is discovering new people to connect with and systematically removing bad connections, using the discovery tools.
Pricing:
- Standard: $99 per user/mo: manage up to 5 profiles, all-in-one social boxes, social content calendar, review management, asking and social CRM tools, plus other features;
- Professional: $149 per user/mo: 10 social profiles, everything in plus scheduling for optimal send times, custom workflows for multiple approvers and steps, response rate and time analysis reports, plus other features;
- Advanced: $249 per user/mo: everything in professional plus Message Spike Alerts for increased message activity, digital asset, and content library, chatbots with automation tools, plus other features.
4. Agorapulse
Like some other social media tools on this list, AgoraPulse has a robust scheduling tool, which is awesome for a social media professional.
Still, its strength lies in the inbox-like interface it uses to help you manage conversations on Facebook, Twitter, and Instagram.
You can create filters to tag, flag, hide, or make assignments regarding content and followers.
This can be useful to segment (by customers vs. non-customers, for example), and make it easier to find existing conversations so you can build real relationships.
The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.
Pricing:
- Medium: $79/month: 2 users, 10 social profiles, plus advanced reporting and user profiling;
- Large: $159/month: 4 users, 25 social profiles, plus other advanced features;
- X-Large: $239/month: 8 users, 40 social profiles, plus other advanced features;
- Enterprise: $399/month: 20 users, 60 social profiles, plus other advanced features.
5. Buffer
Buffer is a simple and effective tool for sharing content through Facebook, Twitter, and LinkedIn.
It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly but would still like to maintain a social presence.
With Buffer, you can schedule bulk posts ahead of time in a queue. It also offers many extensions through Chrome, Firefox, and Safari that make sharing what you find on the web much easier.
Buffer also includes an image editor that allows users to create perfect sizes and formats for each social platform.
Pricing:
- Pro: $15/mo: 8 social accounts, 100 scheduled posts and 1 user (free 14-day trial);
- Premium: $65/mo: 8 social accounts, 2.000 scheduled posts and 2 users (free 14-day trial);
- Business: $99/mo: 25 social accounts, 2.000 scheduled posts, and 6 users (free 14-day trial).
6. Audiense
Audiense provides insights into your analytics, suggestions for targeting and engagement, and helps keep tabs on your key influencers and competitors.
Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combine content with relationship analysis.
Its social marketing tools provide the ability to segment audiences for campaigns.
Pricing:
- Free: limited version of Twitter Marketing and Audience Insights;
- Twitter Marketing: $79/mo: boost your performance on Twitter;
- Audience Insights: $696/mo: audience segmentation and profiling reports with social data.
7. Tailwind
Tailwind tracks activity across Pinterest about your company, products, and competitors.
Pinterest is often overlooked when discussing social media management tools, but depending on your business, it might be the driving force in traffic, branding, and revenue.
In addition to the general reporting of growth and engagement, you can connect Google Analytics to track conversions and see which activity is most profitable.
Pricing:
- Pinterest Plus: $9,99 per account/mo: 1 Pinterest profile, unlimited scheduling, 250 free SmartLoop Posts, 5 free Tailwind Tribes, plus other features;
- Instagram Plus: $9,99 per account/mo: 1 Instagram profile, unlimited scheduling, 1-click hashtag suggestions, smart.bio custom link.
8. BuzzSumo
BuzzSumo is a tool that gives you social data on top-performing content and influencers based on your search queries.
By entering a topic, domain, or specific keyword, your results will be nothing short of relevant.
Filtering your search by time frame will show you the most shared content over time, which can give you an insight into trends or help with generating ideas for your own content creation!
With this tool, you can view who has shared a specific piece of content and create a list of influencers based on your interest.
The pro plans allow you to closely monitor keywords, domains, or authors by setting up alerts when new content is published.
With great data readily available, this tool is one you’ll want to use frequently to stay on top of the latest buzz in your field.
Pricing:
- Pro: $99/mo: 100 monthly searches, 1 year of data, 3 users, 2 alerts, 10 exports plus other features;
- Plus: $179/mo: 200 monthly searches, 2 years of data, 5 users, 5 alerts, 25 exports plus other features;
- Large: $299/mo: 500 monthly searches, 3 years of data, 10 users, 15 alerts, 100 exports plus other features;
- Enterprise: $499+mo: custom plans.
9. Oktopost
Oktopost focuses on building your brand’s online presence by delivering your content to targeted audiences. It helps you establish and manage your most valuable content, making sure your efforts add value to your marketing strategy.
Used by B2B businesses, Oktopost places emphasis on tracking conversions and identifying which channels and messaging drive results.
Underscoring their focus on B2B engagement, Oktopost integrates with Marketo, Salesforce, Act-On, and others, directly linking social media actions to the impact on sales.
One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. As a whole package, Oktopost qualifies and quantifies better leads for you and your business.
Pricing: custom pricing based on needs/function.
10. Tweetdeck
An oldie, but a goodie. TweetDeck is a dashboard application that makes managing Twitter a whole lot easier.
The browser-based tool provides a streamlined, simple way to watch and monitor custom segments and lists. It also provides more upfront visibility into mentions, messages, and other Twitter components.
Pricing: Free.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines