SEO Tools for eBay
SEO is a term that stands for search engine optimization. If you are an eBay seller, SEO can be a very important part of your marketing strategy. In this article, we will discuss some of the best SEO tools available to help you optimize your eBay listings.
The first thing you need to do is make sure that your product listing is optimized for search engines. You can do this by using keywords in your title and description, including relevant keywords in the alt tags for images on your page, and adding appropriate categories and tags to each listing.
Seo Tools For Ebay
An eBay SEO tool takes the hard graft out of finding the right keywords for your eBay listing. It does this by analysing the relevance and competitiveness of keywords, helping you to identify the top search term spots to compete for.
Why is eBay SEO important
Once upon a time, eBay’s search results were in order of the auctions ending soonest. Since then, a lot has changed, and eBay now automatically returns search results according to “best match”.
(Source: eBay)
This makes eBay SEO crucial because:
? It helps eBay understand what you sell, to return you in relevant results;
? Being returned in relevant results increases the chances of a customer clicking your listings; and
? A customer clicking your listing improves your ability to convert.
Why is an eBay SEO tool important
But, identifying the right keywords for your eBay listing isn’t as easy as it sounds. Take our above search, for example. The search term “wellies” returned 40,000 results – that’s a lot of listings to compete against for the top spot.
“Pink glitter wellies”, on the other hand, returns only 162 results – a much easier search term to compete for.
But “pink glitter wellies” might never be searched for on eBay – making claiming the top spot a little redundant.
eBay SEO tools help you to navigate all of these complexities and identify the perfect keywords for your listings. But which tools are the best?
The 4 best eBay SEO tools
We’ve narrowed down our favourite four eBay SEO tools. Find out more about each tool, the price and where to go to sign up below.
1. Keyword Tool
(Source: Keywordtool.io)
Keyword Tool is an easy-to-use eBay SEO tool, giving you all of the insights you need. Pop in a search term and Keyword Tool will return a list of relevant, unique keywords along with information on the search volume and 12-month trends. You can also see the CPC and competition on Google Adwords.
Price: From $69 per month.
Free trial: 30-day money-back guarantee
2. TeraPeak
(Source: TeraPeak)
We’ve already featured TeraPeak in our guide to the top eBay product research tools, but guess what? They offer keyword insights too. TeraPeak’s extensive sales data helps you to identify the keywords that will influence your position in eBay’s search results. Specifically, you can:
? Look through search data to compare your keywords with your competitor’s.
? Use the Title Builder to create titles based on other active listings.
? Compare the sales performance of different keywords.
Price: From $12 p/month (free to US Basic, Premium, Anchor, or Enterprise eBay Store holders.)
Click here for more information.
3. SEO Review Tools
(Source: SEO Review Tools)
SEO Review Tools is a basic eBay SEO tool – simply enter a seed keyword, and SEO Review Tools will generate a list of suggested eBay keywords. The best part is that this tool is absolutely free to use, giving you initial ideas and insights.
Price: Free.
Click here for more information.
4. Google Keyword Planner
(Source: Google)
While not specific to eBay, Google’s keyword planner is a powerful tool for keyword research. Use your AdWords account to discover related keywords and see Google search volumes and trends.
Price: Free.
Click here for more information.
eBay SEO – final thoughts
Perfecting your eBay SEO is crucial for topping the search results. These tools help you to identify the best keywords for your listing titles, descriptions and alt tags. Enjoy!
ebay keyword generator free
here are millions of people that are looking for products to buy on eBay. Keyword Tool will help you to understand what those products are, find the best keywords for your product listings and estimate the relative popularity of eBay keywords.
The free version of Keyword Tool extracts real search queries that people use when searching on eBay app or website and provides them to you for free. You will be able to find, filter and export eBay keywords from all existing eBay websites and categories.
The paid version of Keyword Tool, however, goes few steps further – it provides on average two times more keywords than the free version. On top of that, it supplies the search volume data for search terms that help to understand the popularity of any given eBay keyword.
Using this additional data, you can choose the most or the least popular keywords on eBay and use them for eBay search engine optimization or any other purposes. You can find more information about Keyword Tool Pro and subscribe on this page.
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How Keyword Tool Generates Keywords for eBay Search Engine Optimization
Keyword Tool uses the search suggest, or autocomplete function, of eBay search engine to extract the keywords that people use when looking for products on eBay websites. To do it, Keyword Tool takes the focus keyword that you provide and puts it into the eBay search box.
You may have noticed that when the search is performed on eBay, the automatic suggestions are shown below the search box to make the search experience better. Keyword Tool pulls these search suggestions for the focus keyword that you provide.
But it does not stop there. Keyword Tool adds different letters and numbers before and after the provided focus keyword and extracts a long list of autocomplete suggestions for every generated search term.
As a result, Keyword Tool is able to provide hundreds of useful keyword suggestions for eBay SEO in a matter of seconds. All the generated keyword suggestions come directly from eBay and you can be assured that every single keyword provided by Keyword Tool originated from real searches made on eBay.
How to Find Best Keywords for eBay Product Listings Using Keyword Tool
To find keywords using eBay Keyword Tool, you need to select an eBay website and a category that you would like to get the keywords from. Once that is done, you can type in a focus keyword into the search box of Keyword Tool and press enter.
Using this information, Keyword Tool will place your focus keyword into the search box of the eBay website, apply the selected category, add letters and numbers before and after your seed keyword, and pull out the results. Within seconds you will see a few hundred relevant eBay keywords for your product listings.
You can copy or export the generated keywords and use them for any purpose. Besides that, Keyword Tool also allows you to use various useful features such as filters and negative keywords to narrow down the list of generated keywords and make it more relevant.
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How to Choose the Right eBay Keywords for SEO
The free version of Keyword Tool presents eBay keywords in the same order as they are received from the eBay website. eBay will usually show more popular keyword suggestions above the less popular once. However, to get a more comprehensive outlook on eBay keywords, we recommend using Keyword Tool Pro.
Besides giving two times more eBay keywords in comparison to the free version, it will also show accurate estimated search volume data for keywords, including the cost-per-click and Google Ads competition data in different locations and languages
The additional information provided by Keyword Tool Pro will help you to find the top searched items on eBay much faster. You can then use the selected relevant keywords to optimize your product listings and descriptions to make your products easier to find on eBay websites.
Conclusion
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