If you’re looking to create a website that performs well on search engines, you need to know how to write HTML code. Html is the foundation of all websites, and it’s what lets Google know what your site is about. It’s also the language that web developers use to build pages from scratch, and it can be used to make small changes or big changes to existing sites.
There are several tools available for learning HTML coding—some are free and some cost money. The ones we’ll cover here are either free or inexpensive enough that it doesn’t matter if you’re just learning about design and development basics.
We’ll start with some general recommendations for beginners, then dive into specific tools for more experienced coders and designers looking for more advanced features such as syntax highlighting, code completion, debugging tools, or even a built-in browser environment where they can test their code without having to leave their editor window!
Seo Tools For Html Website
1. Google Search Console
Google Search Console is a collection of services you can use to figure out how Google views your website. This service provides you with a wide array of free SEO tools, covering many different aspects of optimization.
For example, Google Search Console enables you to check out any crawl errors that have occurred on your website so you can correct them right away. It can also point out when your site is affected by malware, what keyword phrases people are using to find your site, the backlinks you’ve received, and more.
The many features this service offers makes it a near necessity if you’re concerned about your organic presence. There’s a clear focus on Google results here, but don’t worry. If you can rank well on Google, the chances are high that you’ll also do OK in other search engines.
As far as actually using the service goes, Google Search Console is very simple to understand. It’s also easy to add your website and get started, so there are no reasons to avoid it.
Key Features:
- Monitor how Google perceives your website.
- Keep track of what keywords visitors are using to reach you.
- Stay on top of any crawl, meta tag, or sitemap errors.
- Update your robots.txt file.
- Monitor your site’s backlinks.
- Get alerts if your site is infected with malware.
Price: Free!
2. Semrush
Semrush is a keyword research tool that enables you to get data about how many people are looking for specific terms. On top of that, it also provides you with information on similar keywords, related ads, product listings, and a lot more.
Along with being an excellent keyword tool, Semrush can also offer information about your competitors’ strategies. For example, it can tell you how much traffic they’re getting, how much of that comes from paid ads, and what their backlinks are.
If you’re the kind of person who loves doing keyword research, you need a tool like Semrush in your arsenal. With it, you’ll be able to figure out exactly what keywords will give you the best results for your efforts and check which terms your competitors are ranking for.
This service even enables you to peek into your competitors’ text and media ads, which can save you big money when it comes to testing. However, keep in mind that all this data means the learning curve with this service can be a bit steep.
Key Features:
- Research the value of specific queries.
- Check out what keywords your competitors are ranking for and how much traffic they’re getting.
- Find information about other websites’ backlinks.
- Look into your competitors’ text and media ads.
Price: You can get up to 10 results for free per day or sign up for a premium account. The good news? We’ve worked out a special 14-day trial with Semrush so you can see if they’re a good fit for your site!
3. BuzzStream
BuzzStream offers you a collection of tools to help with domain research, email marketing, and project management. It’s a very all-in-one type of platform, and the sheer number of options it provides can be intimidating. With that in mind, let’s focus on how it can help you tackle your SEO needs.
When it comes to research, BuzzStream can help you collate lists of results for the keywords you look into. Then it provides you with information about each of those websites, including overall rankings, related social media accounts, domain age and authority, and more.
In practice, you can use these features to help you do a thorough SEO audit, researching who your competitors are and the content they’re publishing. Moreover, it can even help you create lists of their authors and what each one is up to, so you can keep an even closer eye on their strategies.
Key Features:
- Research your competitors based on any keywords you want to target.
- Collect data about domain age and authority for specific websites.
- Find out what your competitors’ rankings are in the SERPs.
- Locate the social media accounts for your competition’s sites.
- Create lists of authors who write for competing websites and follow what they’re doing.
Price: BuzzStream plans start at $24 per month.
4. DreamHost SEO Toolkit
Want to grow traffic without blowing your budget on enterprise-level tools or a private contractor? If you’re a DreamHost customer, you can take advantage of SEO Toolkit and become your own SEO pro.
With more than 100 automated checks and verifications, SEO Toolkit starts by auditing your site to find potential issues. Then, it creates a personalized SEO plan with a checklist of simple tasks you can tackle to start seeing ranking improvements. For example, SEO Toolkit analyzes your site’s pages and provides targeted recommendations on where to position keywords to optimize your content.
SEO Toolkit also makes it much easier to track competitors — we’ve talked before about the benefits to monitoring your online competition — so you can tweak your keyword strategy and land at the top of the SERPs.
Key Features:
- Get a comprehensive website audit to identify potential SEO issues.
- Generate a personalized SEO plan with tasks to improve your site’s search engine performance.
- Stay up to date with weekly progress reports.
- Take advantage of SEO toolkits on-page optimization tools to improve keyword placement.
- Track up to 20 keywords and four competitors.
Price: SEO Toolkit costs just $4.99 per month. New DreamHost customers can add SEO Toolkit when signing up for a hosting plan. Existing customers can enable SEO Toolkit directly in their panel.
5. Moz Pro
Moz Pro is a suite of SEO tools created to help you tackle optimization using a data-driven approach. To give you a quick overview, Moz Pro is somewhat similar to SEMrush, in that it enables you to research both specific long-tail keywords and other domains. You can use this information to avoid keywords with little potential and to improve on what your competitors are doing.
When you look into a keyword using Moz Pro, it will show you a difficulty score that illustrates how challenging it will likely be to rank for that term. You also get an overview of how many people are searching for that phrase, and you can even create lists of keywords for easy comparison. These are all features you’d expect from a reliable keyword research tool, but Moz Pro stands out thanks to a very intuitive interface.
As for what’s so unique about Moz Pro, the platform offers a Chrome extension you can use to get information on any domain you visit. Moreover, it can provide suggestions about on-page optimization and alert you about crawling errors, much like Google Search Console.
Key Features:
- Research how competitive a keyword is, as well as its search volume.
- Get suggestions on related keywords.
- Investigate your competitors, including which keywords they’re targeting.
- Use a Chrome extension to look into other domains without going to the Moz website.
- Compare multiple keywords using custom lists.
- Get on-page optimization suggestions and error alerts.
Price: A 30-day free trial is available for the Pro plan, while regular pricing starts at $99 per month.
6. Linkody
Linkody is all about backlinks. This tool allows you to find out who’s linking to your website, learn what keywords they’re using, and even “disavow” links you don’t like. That last feature can be handy if you think someone is linking to your website as spam since you don’t want search engines thinking you’re trying to game the system.
While the main attraction here is the backlink reports, Linkody also offers a few notable extras. For example, it provides you with the option to generate reports that you can send to clients, monitor your site’s social shares, and connect to Google Analytics.
Overall, it’s a pretty niche tool, but quite useful if you need some help with link building. More importantly, it’s a lot cheaper than the massive do-it-all services we’ve talked about so far.
Key Features:
- Analyze your website’s backlinks.
- Disavow bad links that might affect your SEO.
- Generate backlink reports for your clients.
- Connect to Google Analytics to gain access to more data.
- Monitor your site’s social shares.
Price: Linkody plans start at $14.90 per month for up to two domains, but you can also try it free for 30 days without a credit card.
7. Ontolo
Ontolo is a research tool you can use to find marketing and SEO opportunities. It can also help you find backlinking and guest posting opportunities, which is not something you’d expect an automated tool to do so well.
The idea behind Ontolo is that it helps you find ways to grow your traffic beyond keyword research. If you want your website to become more authoritative, backlinks are essential, but finding the right opportunities can be daunting.
Ontolo helps you locate those opportunities, so all you have to do is pitch them (which sadly can’t be automated). It can pull prospects from over 80 sources, so chances are you’ll find excellent options regardless of what keywords you’re trying to rank for.
Key Features:
- Look for guest posting and backlink opportunities.
- Collect data from over 80 sources to find the best prospects.
- Carry out research using simple-to-understand reports.
- Export your prospects to share them with others.
Price: Ontolo plans start at $97 per month and come with a 30-day money-back guarantee.
8. HubSpot’s Website Grader
HubSpot’s Website Grader is a lot more straightforward than the other SEO tools we’ve featured so far. To use it, all you have to do is enter a domain and wait for HubSpot to generate a report. When you get that report back, you’ll find separate scores for your site’s performance, mobile-friendliness, SEO, and security.
It’s crucial to keep in mind that performance, mobile-friendliness, and solid security practices directly impact your SEO. In a way, your entire report is one giant analysis of how your site is faring from an SEO perspective. Better yet, this tool breaks down each part of the report and provides you with tips on how to improve every element.
HubSpot’s Website Grader is incredibly simple to use, and it can help you improve your website quickly. Plus, it won’t cost you a thing, so this one definitely deserves your attention.
Key Features:
- Analyze your website’s performance, mobile-friendliness, security, and SEO.
- Receive separate scores for each aspect of your site.
- Get recommendations for how to improve each score.
Price: Free!
9. Google AdWords Keyword Planner
Google AdWords Keyword Planner is one of the most comprehensive keyword research tools you can use. With it, you can look up keywords and get traffic estimates about them. More importantly, it can help you figure out how competitive keywords are based on their AdWords price.
To avoid overwhelming you with information, this tool lets you filter keywords out based on Cost-per-Click (CPC) or search volume. This way, you can get reports based only on the estimates you want to aim for.
Overall, the Keyword Planner offers much of the same functionality we’ve seen from other SEO tools on this list. The difference is that this one is part of the Google ecosystem, and you can get amazingly detailed reports for free.
Key Features:
- Find out the search volume for any keyword you want.
- Determine a keyword’s competitiveness from its CPC.
- Get detailed reports for specific keywords.
Price: Free!
10. WooRank
WooRank is similar to HubSpot’s Website Grader in that you give it a link, and it provides you with a full report card. In this case, it gives you a single score for your entire website. After that, it launches into a list of everything you can do to improve its SEO and mobile-friendliness.
The main selling point, in this case, is that WooRank also provides you with tips to improve your site’s usability and performance. From our experience, its recommendations are solid. To top it all off, you also get an analysis of how well you’re doing from a backlink perspective.
Overall, this is an excellent tool if you want a quick rundown of what you’re doing right and wrong on your website, including when it comes to SEO.
Key Features:
- Analyze your website’s overall status, including SEO, usability, performance, and backlinks.
- Receive tips on how to improve your website and tackle SEO tasks.
- Analyze your domain’s authority.
Price: Free, with premium options starting at $59.99 per month.
cheap seo tools
Having a good search engine ranking can boost visibility, traffic, and sales.
But improving your SEO can be expensive.
SEO tools can cost hundreds of dollars every month. As a startup, you have limited funds and time. You need a fast, affordable, and sustainable path to increase signups.
But here’s the good news.
There are plenty of high-quality SEO tools on the market that are free… In fact, I use these free SEO tools often, especially when it comes to discovering keywords and link building opportunities.
So if you want to use these free and affordable SEO tools, make sure you continue reading below.
1. Google Analytics
Google Analytics can show you everything you need to know when it comes to your website’s data.
For example, Google Analytics can track every action you make on your website and show you how these actions affect traffic and conversions.
I highly recommend Google Analytics when it comes to tracking downloads, clicks, email signups, conversions, and keywords.
2. Google PageSpeed
Did you know that page speed is a direct ranking factor? The faster your webpage loads, the better your ranks can be.
Google PageSpeed is a fantastic tool to measure your website speed on both mobile and desktop. It also suggests improvements based on Google Webmaster Guidelines.
3. Google Keyword Planner
With the Google Keyword Planner is a free tool that you can use when you sign up for a Google Ads account, you can discover highly searched terms or easy-to-rank keywords.
Google can also give you suggested keywords based on your keywords. These suggested keywords also come with key metrics as well!
4. Google Search Console
Google Search Console (previously Google Webmaster Tools) allows you to measure your website’s traffic, performance, and fix any issues when it comes to Google Search results.
For example, Google Search Console can use the Crawl Errors tool to find broken URLs that will show up negatively on Google.
It can also give you a complete breakdown of your backlink profile as well.
You can also see how your website is performing under Search Analytics. Here, you can track the total number of impressions in your SERPs, your average ranking position, and the click-through rate.
You can also find out which page is ranking for which keywords as well.
While Google Search Console is not exactly an SEO tool, the data from Google Search Console, can help you make better-informed decisions.
5. SEO PowerSuite
The SEO PowerSuite is an all-in-one SEO software that covers every step in an SEO campaign. While the SEO PowerSuite has a paid version, the free version remains one of the most effective SEO site suites available.
With the SEO Powersuite (Free Version), you can:
- Track keyword searches, improve your rankings, & steal traffic from your competitors
- Perform SEO audits & optimize your site
- Discover over 100k competitor backlinks & construct your link building strategy
- Manage your links, build new partnerships, & find guest blogging opportunities
6. Screaming Frog
Screaming Frog is a fantastic website crawler that analyses and audits on-site SEO for you (or your competitor’s) site URL.
Here, you can find broken links, errors, and redirects, analyze page titles and metadata, review meta robots and directives, discover duplicate pages, and generate XML sitemaps.
While the Screaming Frog has both paid and free versions, the free version is available for up to 500 URLs.
7. GTmetrix
If you’re keen to boost your page’s speed, you should try GTmetrix. GTmetrix is a Page Speed tool that gives you more in-depth and thorough information about your site’s speed than Google Page Speed Insights.
GTmetrix gives you an overall site speed score, with a breakdown of what’s good and bad about your site.
GTmetrix also ranks your site speed problems in order of priority. The ranking system can help you can focus on the most important page speed factors first.
Furthermore, GTmetrix also explains problems in detail by outlining why, what, and how you can fix the problem.
While GTmetrix has both paid and free versions, the free version lets you monitor up to 3 URLs and save up to 20 URLs.
8. Ubersuggest
Knowing which keywords are the best for your site is hard. But Ubersuggest is a handy little tool. Ubersuggest is a free keyword tool that can give you suggestions based on keyword ideas.
For example, if you want to rank for an article in the travel niche on Berlin Walking tours, you can hop on Ubersuggest, select the country and database you want to rank in and type in a keyword.
Ubersuggest will give you a list of alternate keywords people search for around the keyword you entered. Here, you can view search by toggling volume, cost per click, and competition for each result.
It’s a great way to build up a list of keywords for your website.
9. Check My Links
Did you know that broken links can hurt your SEO? Instead of manually checking your links, you can use Check My Links to crawl your entire site to find broken links.
This way, you can quickly identify and repair these broken links and improve your SEO almost immediately.
For example, Check My Links will highlight valid links in green.
It’ll list warning links in yellow, and broken links you need to fix, in red.
10. Open Link Profiler
One of the best ways to boost your SEO is to build links. With Open Link Profiler’s browser, you gain incredible data about your backlink profile. All you need to do is go to their website and enter your URL.
You’ll then gain access to your Backlink Profile.
You can also access a list that breaks down all the links to your website. You can access their quality and see where the link is from.
You can export up to 1000 links from OpenLinkProfiler for free.
Conclusion
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