How To Use Seo Tools For Ipad
Seo tools for Ipad are very important if you want to succeed in the digital world. If you are looking for a way to get more traffic and make your website more popular, then this article is for you. There are many different types of seo tools available online, but some of them are better than others and some are more expensive than others. In this article, we will talk about some of the best seo tools for iPad users who want to take their business to the next level.
The first thing that we should do is talk about why it is important for anyone using an iPad to have access to these kinds of apps. The truth is that there are many different ways that people can use these apps on their devices; however, there are also many ways that they can use them as well. Many people use them because they want to learn how their websites rank against other similar sites; however, others use them because they want to improve their rankings or increase traffic flow through their sites.
This means that if you want your website or blog to become successful then you need access to these tools as soon as possible!
Seo Tools For Ipad
If you ask an SEO expert to name one SEO tactic that has changed the most over the years, they are likely to confidently answer “link building.” Some will point out to “technical tasks”, and very few will ever think of “keyword research.”
The truth is, most SEO tasks look completely different these days but few SEO experts have changed the fundamental way they do keyword research and optimize content for those keywords.
Yes, we seem to have finally left keyword density behind (unless Google forces it back) but fundamentally nothing has changed: We run keyword tools, find relevant keyword strings and use them as much as we can throughout a dedicated page.
In the meantime, Google’s understanding and treatments of keywords has changed completely.
1. Exact-match keywords are getting obsolete
Google has a long history of trying to understand search queries beyond matching word strings in them to the documents in the search index.
And they succeeded.
It started years ago with Hummingbird being first quietly introduced then officially announced in August of 2013.
Yet, few SEOs actually understood the update or realized how much of a change to everything they knew it was.
With Hummingbird Google made it clear that they were striving for a deeper understanding of searching journeys and that would ultimately fix all their problems. As they manage to know exactly what a searcher wants and learn to give them that, no fake signals or algorithm manipulations will impact their search quality.
Hummingbird was the first time Google announced they wanted to understand “things” instead of matching “strings of words.” In other words, with Hummingbird exact-match keyword strings started becoming less and less useful.
Then, after Hummingbird came BERT that helped Google to enhance its understanding of how people search.
Image source: Google
There’s a short but pretty enlightening video on the struggles and solutions of Google engineers trying to teach the machine to understand the obvious: What is it people mean when typing a search query?
That video explains the evolution of SEO perfectly:
- Context is what matters
- Google is struggling, yet slowly succeeding at understanding “context, tone and intention”
- Search queries are becoming less predictable as more and more people talk to a search engine they way they think
- Stop words do actually add meaning, and are often crucial at changing it.
The takeaway here: Keyword research tools are still useful. They help you understand the patterns: How people tend to phrase a query when looking for answers and solutions in your niche.
But those keywords with search volume are not always what people use to research your target topic. According to Google, people search in diverse, often unpredictable ways. According to Google, on a daily basis 15% of searches are ones Google hasn’t seen before.
Every day Google encounters 15% of completely new search queries. That’s how diverse searching behaviors are.
Moving away from keyword matching, Google strives to give complete and actionable answers to the query. And that’s what your SEO strategy should be aiming at doing as well.
Whatever keyword research process you’ve been using is likely still valid: It helps you understand the demand for certain queries, prioritize your content assets and structure your site.
It’s the optimization step that is completely different these days. It is no longer enough to use that word in the page title, description and headings.
So when creating an optimization strategy for every keyword you identify:
- Try to figure out what would satisfy the search intent behind that query: What is it that searcher really looking for? A list? A video? A product to buy? A guide to follow? Even slight changes in a searchable keyword string (e.g. plural vs singular) can signal a searching intent you need to be aware of.
- Search Google for that query and look through search snippets: Google is very good at identifying what a searcher needs, so they generate search snippets that can give you lots of clues.
Notice how none of the high-ranking documents has that exact search query included:
Image source: Screenshot made by the author
2. Branded keywords are your priority
More and more people are using search to navigate to a website, and there are several reasons for that:
- A few strongest browsers allow people search from the address bar (those include Safari on both desktop and mobile and, obviously, Google Chrome)
- People are getting used to voice searching, so they just speak brand names to perform a search.
Image source: Screenshot made by the author
In other words, your customers who likely know about your brand and are possibly ready to make a purchase – those hard-earned customers are forced to search for your brand name or for your branded query.
And what will they see?
It is astounding how many companies have no idea what comes up for their branded search, or how many customers they lose over poorly managed (or more often non-existent) in-SERP reputation management.
There are three crucial things to know about brand-driven search:
- These are mostly high-intent queries: These searchers are typing your brand name intending to buy from you
- These are often your existing, returning customers that tend to buy more than first-time customers
- Both of the above factors make these your brands’ top priority.
And yet, you don’t have control over what people see when searching for your brand. In fact, monitoring and optimizing for those brand-driven queries is not a one-time task. It is there for as long as your brand exists.
- Treat your brand name as a keyword: Expand it, optimize for it, monitor your site’s rankings
- Identify deeper level problems behind your customers’ brand-driven searching patterns: What is it you can improve to solve problems behind those queries?
Image source: Screenshot made by the author
Your branded search queries should become part of your sales funnel – everything from About page to product pages and lead magnets should capture those brand-driven opportunities.
In many cases, when you see a large amount of brand-driven keywords, you may need a higher level approach, like setting up a standalone knowledge base.
3. Entities are key
Entities are Google’s way to understand this world.
Entities are all proper names out there: Places, people, brands, etc.
Google has a map of entities – called Knowledge Graph – that makes up Google’s understanding of the world.
Entities help Google understand the context and the search intent.
Image search: The beginner’s guide to semantic search
Being Google’s entity means coming up in searches where you were implied but never mentioned:
Image source: Screenshot made by the author
Through entity associations, Google knows what any search is about.
Entities should be the core of your keyword research process: What are known entities is your niche and how do you associate your brand with those entities?
Conclusion
Search engine optimization is evolving fast, so it requires an agile strategy for brands to keep up. If you are doing keyword research the old, exact-match, way, your business is about 10 years behind!
seo tools for ipad pro
Below are 11 Essential SEO and Analytics Apps for the iPhone that will help with everything from SEM, Keyword Density, analytics and ranking.
- Adwords and SEO Secrets
Sometimes we could all use some extra help. And, that’s where this free app comes into play. Even if you know the basics, the Adwords and SEO Secrets app features interviews with over 30 experts that assists you with tips and tricks to get traffic to your site.
- Podio
Basically, Podio is a virtual office. Yeah. There may be a lot of these out available for download, but Podio stand out from the rest because of all the features that it offers. It includes messaging, project management, handling sales leads, tracking job candidates and scheduling meetings, just to name a few. And, it’s free.
Flipboard isn’t just a news reader, it’s your own virtual magazine. It also syncs with your Facebook, Twitter and Instagram accounts so that you’re never left out on vital news stories or important updates from the people that could make or break your business.
- GoToMeeting
There will definitely be times when a face-to-face meeting is required, but working online could mean that you’re dealing with people scattered across the globe. That’s why GoToMeeting is an absolute purchase. No matter where you are, you can host, or attend, online meetings, conferences, or webinars.
- Evernote
Sometimes we just need a simple app that can be used to jot down thoughts, ideas, or even sketches. Unlike notepads, either on your phone or actual paper, Evernote can also capture images which are stored online. Can’t remember something? A simple keyword search on the app will refresh your memory.
- HubSpot
What doesn’t HubSpot do? Not only does the app provide you with analytics and SEO, it also ties together all of your social media accounts – to view and publish content. But that’s definitely not all. There’s also a blog and training and support. This all-in-one-marketing tool is available for the low, low price of free.
- WordPress
As someone who makes a living blogging, it would be impossible to achieve so without WordPress. Thanks to the free app, you can now take this essential blogging tool to publish content on your website. Even if you’re out of town, there’s now no excuse to leave your site unattended.
- SEO Pro
This app is a must-have if you want monitor your SEO and Marketing efforts, which means it’s essential. SEO Pro also allows you to keep tabs on the following: Google Page Rank, Alexa Rank, Yahoo In links, Yahoo Indexed, Compete.com Rank, URL Diggs, View Meta Tags and monitor daily change in rankings
- HootSuite
HootSuite is another necessity since it manages multiple social networks, allows you to schedule messages and tweets, track brand mentions and analyze social media traffic. It pretty much does everything.
- Analytics Pro
Analytics Pro may set you back $5.99, but it’s well worth the investment as it delivers all the information you need from Google Analytics, such as crucial visitor information and statistics. What’s really beneficial about this app is how clean and meaningful the data is presented.
- SEO Automatic
While there is a free Lite version, we recommend that you splurge on the full version for $9.99. In a nutshell, SEO Automatic does almost everything you’re looking for regarding on-page Search Engine Optimisation, such as on-page analysis and content and code analysis. And, it usually completes the analysis in about 45 seconds. Not too shabby.
Conclusion
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