SEO tools for Magento is an essential part of your SEO strategy. It helps you to optimize your store and content in order to rank higher in search results.
When it comes to SEO, there are many aspects that need to be considered. The most important thing is content, because this will help you increase the overall traffic on your website and improve its performance.
If you want to have the best possible results, then it’s important that you start working on them right now!
Seo Tools For Magento
SEO tools possibly are websites, programs, applications which share the enormous workload with the SEO-er. SEO tools are specially developed to similarise the performance of site with ranking factors of search engines, as well as give information about rank tracking.
If the website owner does not have enough knowledge and practical experience to deal with such those tasks, or possibly is not willing to invest own time and effort to this long-term process, an SEO tool is a reasonable solution to boost rank for the site.
How SEO tools impact your SEO result on Magento 2 website?
There are two main types of SEO tools, All-in-one SEO tools, and Functional SEO tools. Both of these can optimize:
- The quantity of tasks: Working system of SEO tools is automatic, and have the ability to do multiple tasks at the same time. That’s why this can save a considerable amount of time for the SEO-er in comparison with the manual process
- Quality of tasks: As having been designed and developed for specific tasks, functions of SEO tool can meet the requirements about necessity, accuracy, moderation, and constancy
- Regularity and continuousness of tasks: Qualified SEO tools must have been experimented and adjusted
SEO process will best perform its own possibility once it is done moderately and in long-term continuousness. At the present Search Engine Optimization has become a real competition, accordingly website owners should be serious about the way they deal with SEO tasks. That is why SEO tools are needed than ever before.
Top 15 SEO tools for Magento stores
As mentioned above, SEO tools are not for only agencies as well as consultants. Marketers who are interested in achieving a high ranking for websites should also be aware of available SEO tools, their website current used SEO tools, and the one possibly should be used in the future. Hence, this article will give information about some SEO tools which are highly recommended by professional SEO-ers. The following SEO tools list has been categorized into based on main functions, and the appropriate tool can be figured out by looking into the specific section.
All-in-one SEO solutions
Exactly like how it is called, Magento 2 SEO All-in-one Extension by Mageplaza is a multi-functional tool for your website. Actually, Magento 2 has been an SEO-friendly platform itself.
Mageplaza SEO Extension is your supporter in maximizing this SEO-friendliness, which can significantly contribute to your rank on the result list. This extension can deal with SEO potential tasks by its outstanding ability to eliminate duplicate content, supplement structured data, provide an informative checklist and report system and so on.
Additionally, whether you are SEO expert or just ordinary website owner, Mageplaza SEO Extension is totally accessible and easy to use without any code modifications. After just a few clicks, you can add the meta description and meta keywords to your site, thanks to the Magento 2 website friendliness of this extension. To learn how this SEO extension works on your Magento 2 store, read this comprehensive guide.
Having been developed by a team of Mageplaza experts, Magento 2 SEO Extension has proved its own amazing possibility in search engine optimization by impressive statistics:
- 32% improve the site ranking
- 198% improve site traffic
- 100% avoid duplicate content
If you are still wondering how to do SEO and where to start, the above statistics might give a convincing argument for a worth-trying SEO tool. Mageplaza provides both Free and Paid editions for SEO Extension, and the full feature comparison list can be seen at the bottom of the Pricing section.
Besides, Mageplaza provides 1-year support and 60-days money back policy. If there is any conflict, the technical team will handle without any charge. Great, there is no risk in trying it out!
There are many other All-in-one Magento 2 extensions which are high-recommended by SEO experts.
Mageplaza SEO Extension for Magento 2
Drag more traffic to your online store and boost your rank on search engines Learn more
Well-experienced SEO-ers would probably know which is strength and weakness of their website in the ranking competition. Need-to-do tasks can be defined by taking a look into the functions that are not currently well-performing. Once the website owner knows exactly which elements need to be improved, functional SEO tools can help them solve the problem swiftly.
By this way, SEO-ers can cut down their workload and can also make sure about the quality of such those tasks. Current functional SEO tools can be classified into five main groups which are: Technical SEO, Keyword Research, Rank Tracking, Content Optimization, Backlink Analysis.
Technical SEO Tools
Website Auditor (Free)
link-assistant.com
This program is well known for its technical functions including:
- Detect and fix technical SEO issues that belong to the structure and coding problems of your website
- Create a Google-friendly XML Sitemap as well as robot.txt for your site
- Optimize the content of the landing pages, as well as protect this from being restricted by Google Panda.
- Publish the professional on-page SEO reports to conveniently manage your website’s progress
Google Analytics (Free)
analytics.google.com
Google Analytics can point out which page is most appealing to customers. Clicks represent for popularity and impressiveness, and they are exactly what you can get information from Google Analytics: Page with the highest amount of clicks.
This can be displayed by navigating to Acquisition > Search Console > Landing Pages.
Also, the best Click-through rate page can be seen at the CTR (Click-through rate) field. It is necessary to apply good elements from that page to the page with bad CTR then see the optimistic result to your organic traffic. Remember that possible moved elements can be the title or description tags.
Google Analytics Extension for Magento 2
A clear insight into shopping and behavior of customers with 5 advanced reports Learn more
Panguin Tool (Free)
barracuda.digital
Google ‘penalty’ system is becoming more and more severe. If you are still wondering whether Panda detects your site problems, Penguin and other Google content quality Algorithms, outstanding features of Panguin will help.
All you need to do is link Panguin with your Google Analytics. Then, information about whether your organic traffic dip happened at the same time with Google’s major update can be seen easily.
SEO Keyword Research tools
Google Keyword Planner (Free)
ads.google.com
The Google Keyword Planner is able to give the high-informative result, in which you can see how likely does a specific keyword searcher is going to buy your product.
Look at the result table, if the Competition and Top of page bid value are high, your keyword seems to be a good one which has promising convert ability. Many SEO-ers even consider these statistics are more important in comparison with the straight-up volume. Nobody wants a bunch of just come and left visitors.
SEMrush (Free)
semrush.com
Outstanding functions of SEMrush Keyword Analytics can support SEO-ers in finding appropriate keywords for SEO campaigns, gathering matched phrases and related keywords, as well as getting long-tail keywords. It even has the ability to explore the multinational environment to adapt to keywords.
keywordtool.io (Free & Paid)
keywordtool.io
LSI keywords are the keywords which are semantically related to your main keyword. Adding such those keywords can boost your rank on the result list. The problem is how to define which particular keywords should be added. keywordtool.io is a free tool supporting this task.
Different from the common keyword suggest tools, Keys4Up do not show variations of keyword that was put into, it actually understands the meaning of the word. For instance, For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.
Google Trends (Free)
trends.google.com
To know whether the keyword is getting more or less popular, you can scroll down to the bottom of the Google Trends page, take a look at the Queries section. Preferably, Google Trends should be used before putting the trigger on keywords. By this way, you can prevent the website from being filled up with dying keywords.
Google Tag Manager Extension for Magento 2
A clear insight into shopping and behavior of customers with 5 advanced reports Learn more
SEO Rank Tracking tools
Continuously following the SEO ranking of the website on search engines is the way that many SEO-ers define whether the current marketing strategy is suitable and sufficient enough. If the performance of SEO tasks do not bring positive results as it used to be, possibly the SEO-er can detect which particular detrimental element has caused this consequence. The comparison of the rank gives them basement to make decisions whether keep or change current SEO practice, which ranking element should be adapted and which one should be maintained.
SERProbot (Free & Paid)
serprobot.com
With SERProbot, you can check the health of your site. This tool was developed to accurately report how a website rank on Google for different keywords. The ranking can be pointed out immediately, and it shows the result in current real time.
Google Search Console (Free)
search.google.com
This is a straight tool from Google. Information which can be published by Google Search Console are duplicate metadata, number of indexed pages, security issues and so on.
Navigating to Search Traffic > Search Analytics, you can get a list of keywords which you currently rank for. Sort by Position, you can see which one is your #1 keyword compare to others. If you scroll down, you can see where your site rank #10 – #25 in Google search results. Here there are some pages which possibly can be pushed to #1 rank with some extra SEO techniques. For instance, integrate some internal links to that page.
SEO Monitor (Paid)
seomonitor.com
SEO Monitor is a one-stop dashboard for your SEO performance. SEO Monitor is able to collect data from Google Analytic, mash it with your rankings and help solve Not provided issues. These features are super supportive in discovering well-converting keywords, which are the gem of SEO effort.
SEO Content Optimization tools
Grammarly (Free&Paid)
grammarly.com
Grammar plays a really important role while generating SEO content. A content which contains dozens of mistakes cannot be considered as a high-quality source of content. Using Grammarly, you can get the option to check your content grammar right from the web browser or an uploaded document file.
This tool can detect almost writing mistakes. The Free version can point out Spelling, Grammar, and Conventions mistakes while Premium version can show more advanced issues such as Word choice or Wordiness.
Google SERP Preview Tool (Free)
smartsearchmarketing.com
This is a free tool by Google which let you observe how your site appears in Google’ results list. This tool uses the updated length limit of title and description.
SEO Backlink Analysis tools
Ahref (Paid)
ahrefs.com
This is one of the most common-used tools, well known for its backlink checking function. Ahref has about 12 trillion known links, 200 million root domains, 6 billion pages crawled each day and the backlink index is updated every 15 minutes. New link opportunities can be gained almost immediately. Information about online backlinks can also be detected. More amazing, this tool keeps you posted about backlinks activities which you are interested in.
Link Research Tools (Paid)
linkresearchtools.com
Link Research Tools has a neat feature which called Link Detox. This can automatically scan your website’s backlink and detect which one has caused a Google penalty, or the backlink puts your site at risk of a ‘penalty’.
In other words, Link Detox helps cut down the workload by quickly identifying spammy links. Professional SEO-ers have verified this tool, and highly appreciated its ability in defining between good and bad links.
Conclusion
Thoroughly understand about search engine optimization tasks on your own is essential but it is also undeniable that other tools can help the current SEO effort become easier and more efficient than ever. Let’s see what are available SEO tools and make a reasonable decision about how you are going to optimize your website ranking. Hope this article can be useful and contribute to your online business!
bss commerce seo
1- Super Easy SEO
Super Easy SEO is a free SEO extension for Magento that offers a variety of powerful features that help you optimize your store. It is created by Magenest.
Top Features
- It can manage over 10,000 products and can also create metadata automatically that saves lots of time.
- Super Easy SEO allows store managers to configure and add different types of structured data markup (schemas) on the site.
- You can create product templates for pages and categories that are SEO friendly.
- To boost image ranking, whenever you add images to products, Super Easy SEO creates image ALT tags automatically.
- You can edit robots.txt settings for any page and choose which page to hide and which page to show in SERP.
- Super Easy SEO also allows you to create a sitemap of your website with a custom URL and title.
- With the help of the Redirect Management feature, you can redirect unavailable product pages to other pages on the store.
- You can improve your site loading speed by optimizing your images and Super Easy SEO helps you do that by using an in-built Image Optimizer that compresses and optimizes images.
- Super Easy SEO extension analyzes your content and gives you various suggestions to improve your content like keyword density, meta description, and page title.
- You can preview the basic metadata of any product without even going into the page. This metadata includes canonical URL, H1 tag, meta title, and description. It can help you quickly check for any SEO issues.
Pricing
Super Easy SEO is free to use.
2- Magento 2 SEO Extension by BSS Commerce
Magento 2 SEO Extension by BSS Commerce is a powerful extension for Magento store managers as it provides almost every feature you need to optimize your store.
Top Features
- You can make your website more highlighted on search results by adding rich snippets and this extension allows you to add various product snippets like rating, price, and review.
- It also supports open graphs and Twitter cards that help you share your pages on social media platforms.
- For better site navigation, you can add breadcrumbs to your product pages and other pages. You can show two types of breadcrumbs that are short URLs or long URLs.
- It helps you create an XML sitemap that helps Google crawl and index your store pages. Moreover, you can also generate an HTML sitemap to give users a site overview.
- You can avoid having duplicate content issues by adding a canonical tag on your store pages. Besides, use the canonical tag for pagination.
- If you have a multilingual store then you can use this extension as it helps you eliminate duplicate content by adding a Hreflang tag for each store view.
- You can improve your user experience by redirecting 404 pages to a valid live page on the store.
- It helps you make images SEO optimized by adding an ALT tag to every image. You can simply create an ALT tag template that can be applied to all the products.
- It allows you to auto-mark external links as NO FOLLOW.
- You can use the SEO Toolbar to perform complete analyses of every product page. Besides, get various suggestions to improve SEO issues like missing ALT tags and meta titles.
- With the help of SEO Report and Audit, you can check Google Search Console data of any page like impressions, clicks, ranking position, and CTR.
- The extension comes with a lifetime update feature that means you will get every latest update free of cost.
Pricing
Magento 2 SEO Extension by BSS Commerce costs $149 with free installation.
3- SEO Suite Ultimate
SEO Suite Ultimate is one of the best SEO extensions for Magento that is created by MageWorx. It has a 5-star rating from more than 200 users. If you are looking for an all-in-one Magento SEO Extensions then you should install SEO Suite Ultimate in your store.
Top Features
- You can use product SEO templates to automatically add product metadata like title, description, keywords, image ALT tags, and H1 tags to an unlimited number of products.
- Similar to product SEO templates, you can also create Category SEO templates to optimize category pages.
- SEO Suite Ultimate extension allows you to create SEO optimized product review pages with custom URLs like http://example.com/product/reviews.
- You can give the correct instructions to search engines by editing the robots.txt file, add noindex, nofollow, or noindex, follow tags.
- It helps you deal with duplicate content by adding canonical tags on pages, even you can define the single canonical URL for products in multiple categories.
- You can run your store in multiple languages by using the Hreflang tag on product pages, categories, and other pages.
- You can add internal or external links to any keyword or phrase. You can even choose how a link will be opened like in the same or a new window.
- It enables you to add schema markup or rich snippets like product price, rating, and review. Moreover, by using it, you can add site links and events markup tags.
- You can add 301 or 302 redirects to any of your stores’ dead pages. Besides, you can also specify how long to keep redirects and also check redirects stats like the number of clicks or hits.
- You are allowed to generate both HTML and XML sitemaps of your site. Moreover, exclude products, pages, and categories from the sitemap.
- SEO Suite Ultimate comes with powerful SEO Reports that generates comprehensive reports of the store and detects SEO errors on pages like missing meta title and description.
Pricing
SEO Suite Ultimate costs $149 with free support, updates, and 60-days money-back guarantee.
Related: Best CMS For SEO
4- Advanced SEO Suite
Advanced SEO Suite is created by Mirasvit with tons of handy features. It gives you full control over your store’s SEO.
Top Features
- It comes with a powerful SEO Toolbar that analyzes a page’s SEO health and identifies technical errors like canonical tag, meta tags like title, description, and H1 tag, missing meta keywords, and image without ALT tag.
- It also comes with a built-in SEO Audit tool that crawls every page in your store and detects different SEO issues that you can fix.
- By just specifying keywords, relevant URL, and the page that you wish to link, you can handle all the cross-linking easily.
- You are allowed to create a customizable XML and HTML site of your store.
- With the Automatic Redirects feature, you can manage unlimited redirects to any page. You can choose from 301,302, and 307 redirect types.
- You can use different relationship tags like alternate, hreflang, and pagination tags (next and prev) in your store.
- It helps you create SEO-friendly URLs of the product page. Not only page URLs but you can also optimize product image URLs.
- To save your store from the Google penalty, you can add canonical tags to every page in your store.
- The extension lets you specify open graph tags for multiple platforms like Facebook and Whatsapp. Also, it supports Twitter cards.
- You can add company, breadcrumbs, review, rating, product, and many more types of rich snippets to the pages.
- You can create multiple SEO templates with an easy to use interface. You just have to specify meta title, keywords, description, and H1 tag, then the template will generate metadata for all store pages.
Pricing
Advanced SEO Suite costs $149 with a 30-days money-back guarantee, free lifetime updates, and up to 90 days of free support.
5- SEO Suite
SEO Suite is a Magento SEO extension that comes from Emipro Technologies. It is a free extension with so many features that help you optimize your store for better rankings.
Top Features
- SEO Suite for Magento offers a powerful SEO Dashboard that scans the full store and lists all the SEO errors with how-to-fix guides.
- To save your time in feeling metadata to every page manually, it offers Advanced SEO templates that help you add relevant metadata to every product automatically.
- You can generate and edit robots.txt files and can also use advanced options like restricting any page from crawling.
- It helps you specify canonical tags to any URL in your store. It helps you avoid having duplicate content issues.
- You can build internal links to 100s of keywords by using the SEO Suite extension.
- You can add ALT tags to every image you use in your store.
- SEO Suite also supports open graph tags and Twitter cards that help you customize page sharing on social media platforms.
Pricing
SEO Suite is free to use.
6- Magento 2 SEO Extension by Mageplaza
Magento 2 SEO Extension by Mageplaza is an all-in-one extension for Magento store owners. It offers many great features that a Magento store is looking for like adding metadata to product pages.
Top Features
- You can prevent duplicate content by using canonical tags in your store pages.
- It can automatically add schema structured data or rich snippets to your store pages that help search engines like Google to display your web pages more attractively.
- It allows you to create SEO templates for product pages, categories, and layered navigation with metadata information like title, description, and URL.
- You can easily handle multilingual Magento stores by using Hreflang tags that help both search engines and users.
- The SEO Report feature audits your store and lists SEO checklist points like duplicate content, low word count, and missing metadata issues. Moreover, it gives you warning, success, and error messages.
- You can also optimize your page SEO score by using the SEO Analysis feature. Besides, you see a Google preview of your page and also get various suggestions to improve your page SEO.
- Help both users and search engines understand your store by generating HTML and XML sitemaps.
- You can also verify ownership of your site by adding code to Google Search Console, Bing Webmaster, and Yandex Webmaster tools.
- It helps you optimize your images without losing quality and also add relevant ALT tags to images.
Pricing
Magento 2 SEO Extension by Mageplaza pricing starts at $99 and goes up to $349. In the higher plan, you get additional features like image optimizer and SEO Report.
7- SEO Toolkit
SEO Toolkit is a top Magento SEO extension with a wide range of useful features. It is a 5-star rating plugin designed to make your store stand out in SERP.
Top Features
- With the help of SEO Toolbar, you can check detailed SEO stats of any page with just one click. You can see a variety of stats like canonical URL compliance, image ALT tags, and basic metadata like title, description, keyword, and H1 tags.
- You can create custom redirects with various types like wildcards redirects and redirects for 404 error pages.
- You can generate meta tags templates for products or other pages in your store and automatically assign them to every page. Moreover, you can also insert emojis in your tags like in the title tag.
- You are allowed to add rich snippets like a product review, rating, and price to any product page.
- You can use advanced pagination settings to enhance store performance like, add Rel=”next/prev” tag, and page number to meta title and description.
- Automated cross-linking is the best feature of this Magento SEO extension as it allows you to automatically generate internal and external links to any page with any keyword.
- To improve user experience, it allows you to create a customized dynamic HTML sitemap in which you can add various functionalities like search box and split products by the first letter.
- You also get free lifetime new updates, 90 days of free support, and up to 60 days money-back guarantee.
Pricing
SEO Toolkit pricing starts at $299 with all the basic features and the pricing goes up to $999 with additional features like showing featured products and adding FAQ sections to your product pages.
8- Magento 2 SEO Extension by FMEextensions
If you are looking for an all-in-one SEO suite then Magento 2 SEO Extension by FMEextensions is the best option for your store. It is a professional SEO extension for Magento that can reduce the SEO workload.
Top Features
- It allows you to auto-create meta titles, keywords, and descriptions for the products, categories, and other store pages. You also have the option to create both short and long descriptions for products.
- As you know, creating SEO optimized ALT tags is very important to boost rankings and Magento 2 SEO Extension allows you to auto-generate ALT tags for product images.
- You can improve your CTR by structured schema tags for product info (price or review), local business, and search box.
- It also allows you to Generate Hreflang tags for the Multilingual online store. It helps you target different customers of different locations.
- You are allowed to add both XML and HTML sitemap to your store with search box and filter options.
- You can add noindex, nofollow, and noarchive tags to products, categories, and other store pages.
- To handle duplicate content issues easily, you can add canonical tags to pages, layered navigation, and pagination pages.
- Internal links can boost indexing and ranking of your pages and Magento 2 SEO Extension helps you automate this task by using Cross Links feature. Moreover, you can choose between nofollow or dofollow links.
Pricing
Magento 2 SEO Extension by FMEextensions costs $279 with lifetime free updates, support, and 45-days money-back guarantee.
9- Magento 2 SEO Pro Extension
Magento 2 SEO Pro Extension is an advanced suite that helps your store perform better in search results. It is powered by MageDelight.
Top Features
- By using it, you can generate dynamic metadata like title, description, keyword, and URL for all of your store pages.
- You can use a powerful SEO Toolbar to quickly check all the page details like metadata, canonical URL, images with missing ALT tags, heading tags, broken links, internal, and external links.
- Magento 2 SEO Pro Extension also supports the Facebook Pixel feature that helps you track users activity that you can use to target the right audience using Facebook ads.
- You can improve your internal and external linking structure by adding relevant links automatically to keywords.
- It helps you enhance the user experience by redirecting 404 pages to valid relevant store pages.
- You are allowed to generate dynamic HTML and XML sitemap for your Magento store.
- You can show you store pages with rich snippets or schemas in search results on Google.
Pricing
Magento 2 SEO Pro Extension costs $199 with lifetime free upgrades.
10- Magento 2 Lazy Load
Magento 2 Lazy Load is a performance booster extension from BSSCommerce. It helps you optimize your store performance by enabling lazy loading for product images. It is trusted by over 1000 Magento store owners.
Top Features
- By using it, you can load product images as users scroll down the page that helps you reduce store loading time.
- Magento 2 Lazy Load extension supports Google, Bing, and Yahoo which means your images can get indexed by these search engine bots.
- Moreover, it allows store managers to choose loading icons and set the image loading time to threshold time (if you want images to load earlier).
- You can choose from several beautiful transition effects that can be applied to image lazy loading.
Pricing
Magento 2 Lazy Load is free to use. However, you want help with extension installation then you can pay an extra $50.
Conclusion
Magento stores need to be SEO optimized in order to gain rankings and traffic from search engines like Google. All of the above Magento SEO extensions help any store manager to manage all the SEO things with ease. In the above list, you also get several free Magento SEO extensions that help beginners who don’t have any budget for a premium extension.
Conclusion
Let us know your thoughts in the comment section below.
Check out other publications to gain access to more digital resources if you are just starting out with Flux Resource.
Also contact us today to optimize your business(s)/Brand(s) for Search Engines