Onpage Optimization is the process of optimizing a web page to increase its rank in search engine results. This can be done by using various SEO techniques such as keyword research, backlink building, content creation, and more. It is an essential part of SEO strategy. Onpage optimization is carried out on the actual content of your website.
On Page Optimization is an important part of SEO but it’s not the only one. Off-site optimization also plays an important role in ranking your site higher on Google and other search engines.
In this article, we’ll talk about some useful tools for onpage optimization which will help you improve your site’s performance in search results and get more traffic from Google search results pages.
Seo Tools For Onpage Optimization

Some elements of your on-page SEO are more important than others. Arguably the most important part is the actual keywords that you choose to target, if they are too competitive then you’ll never rank no matter how well you optimize your page.
Performing thorough keyword research is crucial, this will help you to identify the phrases with the most search volume and also the correct level of difficulty for your website to target.
Once you’ve picked out the keywords that you’re going to target, your on-page SEO should be centered around optimizing your page for those keywords and semantic alternatives. Critically, you’ll need to care for your title tag, header tags, image alts and optimization in the content itself.
1. SEOCrawler
SEOCrawler is one of the industries leading on-page tools and is trusted by over 5,000 businesses to help them optimize for their chosen keywords.
Their Site Auditor tool allows you to analyze your page with just a single click, showing you the page speed, duplicate tags, duplicate content, keyword optimization and broken links. Work that would have taken you hours of manual work now only takes a few seconds.
That’s the true value of a tool like SEOCrawler – you can automate a process that would have otherwise taken hours of manual work. You save yourself time, and therefore you save yourself money each month.
The Site Auditor will essentially give you a checklist of improvements that you can make to each page on your website; it’s like having your in-house SEO consultant. Once you do make those changes, you can track the results in their Rank Tracker, to see how the rankings for your main keywords change over the coming days and weeks.
2. Ahrefs’ Keyword Explorer
I’ve already explained why keywords are critical to any SEO campaign, they give you a target to aim for, and they allow you to optimize your on-page SEO for that goal. But keyword research can be incredibly frustrating, especially if you only have the Google AdWords tool.
That’s why tools like Ahrefs’ Keyword Explorer have come to the market. It allows you to find new keywords for you to target, it shows you all of the backlink data for the ranking pages, and it even gives you a single score so you can easily compare keywords.
But the magic of the Ahrefs’ KW tool is in the way that you can find new keywords. Most KW tools work by requiring you first to submit a list of seed keywords which the tool will use to find similar phrases that you could rank for.
However, Ahrefs’ has this and much more. Most importantly, they allow you to find keywords that your competitors or other websites rank for. So, you can input a domain rather than a seed keyword and see a report of different keywords that they rank for.
This is ideal if your website or business covers a range of topics or services. They also have another great option which is to see similar keywords that existing pages rank for. With this, you submit a single seed keyword and can see other keywords that the ranking pages also rank for.
3. Copyscape
If you’re ordering content from a writer or a content creation company, then it’s critical that you use a tool like Copyscape to check if that content is unique. Nowadays you can’t get away with publishing duplicate content; Google cracked down on that game a long time ago.
Instead, you need to ensure that your writers are creating truly unique content that hasn’t been copied from another source. Copyscape allows you to copy and paste your content into their system and it will check it against all of their records to see if it’s unique.
4. Screaming Frog SEO Spider
Screaming Frog is one of the oldest and most important SEO tools that our industry has ever seen. This innovative little tool is a crawler that will through all of your URL’s and fetch onsite elements so that you can analyze them.
This allows you to find broken links, ensure redirects were properly created, analyze your page titles, generate XML sitemaps and even discover duplicate content. It’s one of the most powerful on-page SEO tools simply because it has so many features and the amount of data that it can give you is mind-blowing.
5. Google Developers PageSpeed Insight
More and more users are using the internet through their phones and with that often comes a slower connection and a different screen size. Google knows this, and that’s why they use page speed as one of their key ranking factors.
Nobody wants to visit a page that loads slowly, especially if you’re on a mobile connection. Therefore, you need to ensure that you’re doing everything you can to optimize your pages to load as quickly as possible.
The Google PageSpeed Insight tool will analyze your page and point out key areas where you can improve your page so that it will load faster and therefore rank higher in the SERP’s.
6. Moz On-Page Grader
Finally, we have the Moz On-Page Grader, a tool which analyzes your page and compares it to their existing checklist of SEO factors. This tool will output a result that grades your page overall and also on a more granular level so that you can make improvements.
The great thing about all of Moz’s tools is that they are incredibly simple to use and have an intuitive and clean design that makes them ideal for beginners. If you’re looking for an easy to understand the on-page report, then this is a good start.
seo tool comparison
Over the past 12 years, we’ve analyzed nearly every SEO tool on the market, evaluating them for feature richness, ease of use, quality of reporting, customer support, and frequency of updates.
In the following report, we’ve tried to accurately represent the sum total of the compliments, complaints, and real-world usage habits of the 150+ marketing organizations we’ve consulted with. We evaluate each available SEO tool by:
Comparing the completeness of their feature set, and whether they include keyword research, rank tracking, competitor analysis, backlink tracking, visitor behavior analysis, and automated reporting.
Ranking each SEO tool based on pricing, feature richness, ease of use, reporting automation, customer support, and update and maintenance frequency
Providing a brief explanation of our thoughts on each platform
Top SEO Tools: Feature Comparison
The following table compares each SEO tool’s performance for the six expected features of an SEO tool:
Keyword research: Identifying and suggesting relevant keywords.
Rankings: Tracking the position of webpages on Google’s search results (SERPs).
Competitor analysis: Researching and evaluating competitor websites and competition for each keyword.
Backlink tracking: Identifying and analyzing external backlinks.
Visitor behavior analysis: Performing quantitative and qualitative research on the behavior of website users, including tracking user behavior throughout a website journey to identify experience breakdowns.
Automated reporting: The ability to track relevant SEO KPIs in a single report.
SEO Tool Feature Comparison
Tool Keyword Research Rank Tracking Competitor Analysis Backlink Tracking Visitor Behavior Analysis Automated Reporting Best for
Google Analytics & Search Console No Yes No Yes Yes Yes Everyone, particularly when used in conjunction with paid tools for more detailed reports.
Ahrefs Yes Yes Yes Yes No Yes Skilled SEO teams who can take advantage of its powerful features such as its detailed backlink analysis
Moz Pro Yes Yes Yes Yes No Yes Junior marketers and small businesses who need a full-featured, easy-to-learn tool
SEMRush Yes Yes Yes Yes No Yes Companies who want to compare their SERPs with 2-3 specific competitors.
Mangools Yes Yes Yes Yes No No Marketers primarily interested in finding new keywords
Serpstat Yes Yes Yes Yes No No Budget conscious companies who need a full featured toolset.
SpyFu Yes Yes Yes No No No SEM-focused marketers who want some SEO functionality.
The Top SEO Tools, Ranked
The following table includes ratings for SEO tool (from 1 to 5) on core requirements, with 5 being outstanding, and 1 being nonexistent. Our rating on the overall value of the tool is based on its score across each category when compared to its price.
The Top SEO Tools, Ranked
Tool Pricing* Feature Richness Ease of Use Reporting Customer Support Updates & Maintenance Overall Value
Google Analytics & Search Console Free 4 3 5 4 5 4.6
Ahrefs $99/month 5 4 5 4 4 4.3
Moz Pro $99/month 4 5 4 5 3 4.2
SEMRush $99/month 5 3 5 4 5 4.2
Mangools $49/month 3 4 4 5 4 4.1
Serpstat $69/month 5 4 1 4 3 3.5
SpyFu $39/month 4 3 1 4 4 3.5
*Entry tier, per user
Summary of Each SEO Tool
Below, we discuss each tool in more detail, giving our opinions on their features, accuracy, and overall value.
Google Analytics & Search Console
Google Analytics and Google Search Console are two separate tools, but we’ve given them their own category as they work best in tandem. They share two advantages over other tools. The first is their cost, or rather, their lack of a cost. The second is that as Google’s own offerings, you can be assured that they provide the most up to date information possible, and it is the only tool that can provide you with an accurate clickthrough rate.
These two tools differ in their utility, with Search Console focusing almost entirely on SERPs and related metrics, while Google Analytics is directed toward visitor behavior after a user has clicked through onto your site. Together, they paint a detailed picture of your website’s performance and help you understand more about your users. Where both Search Console and Google Analytics suffer, however, is the lack of keyword research function and their UX, which are less intuitive for new users than other platforms. The backlink analysis features of Search Console are also less robust than those of its competitors.
Price: Free
Top Feature: Tracking CTRs
Best for: Everyone, when used in conjunction with another tool for detailed analysis.
Ahrefs
Ahrefs‘s original function was analyzing a website’s backlinks but in the years since its creation, it has expanded its features to include a broader scope of applications for monitoring overall SEO health. Its robust backlink checking solution is still a highlight, but its ability to analyze competitor search traffic is equally powerful. Its UX is also straightforward, but the complex featureset results in a steeper learning curve than other paid tools.
Another notable downside of ahrefs is its cost. The $99 monthly fee for the entry tier allows you to access the basic features, but features such as historical backlink and ranking data, interactive position history charts, and more advanced competitor analysis all require paying for the $199 tier.
Price: $99/month per user for Lite
Top Feature: Site Explorer
Best for: Experienced marketers who can make use of the advanced features.
Moz Pro
Moz Pro is an SEO toolkit that includes keyword research, backlink analysis, site audits, and on-page optimization. It combines the measurement-focused capabilities of Moz’s older tools (such as Moz Analytics) with additional features aimed toward providing directly actionable insights, such as website auditing. Its UX is straightforward, and we rank it highly for Ease of Use.
Where Moz falls short is in the quality of its data and analysis. It tends to be less accurate than ahrefs, and provides fewer functions than SEMRush. It’s best for users newer to SEO and small businesses who want a general spread of functions.
Price: $99/month per user for Standard
Top Feature: Domain Authority
Best for: Junior marketers and small businesses who need an full featured, easy-to-learn tool
SEMRush
SEMRush is often described as the swiss army knife of SEO tools, with a wide array of functions. Its backlink data is less complete than that of ahrefs, but it makes up for this with its other features. In particular, its “Domain Vs. Domain” feature is extremely useful, allowing businesses to compare their websites to competitors quickly. This tool also assists companies in comparing keywords and domains by producing analytics reports detailing website traffic, search data, and competitor performance. The On-Page SEO Checker also allows users to track rankings and provides suggestions for improving website performance.
Price: $99/month per user
Top Feature: Domain vs. Domain
Best for: Companies who want to compare their SERPs with 2-3 specific competitors.
Mangools
With the exception of automated reporting, the Mangools suite of SEO tools offers the same basic functionality as ahrefs, Moz, and SEMRush. Where it shines is KWFinder, which provides the most helpful keyword suggestions of any tool on this list. The Rank Tracker application also simplifies company rating and progress measuring, and companies can develop a robust list of new keyword suggestions to assist them in improving website rankings.
Price: $49/month per user
Top Feature: KWFinder
Best for: Marketers primarily interested in finding new keywords
Serpstat
Serpstat provides a basic SEO toolset that includes competitor analysis, keyword research, backlink analysis, site auditing, and rank tracking. While its overall performance doesn’t rival its competitors, it’s more cost-friendly than other tools offering a similar level of feature richness. This makes it an attractive option for small businesses, but more experienced marketers should invest in a more powerful platform.
Price: $69/month per user for Lite
Top Feature: Batch Analysis
Best for: Budget conscious companies who need a full featured toolset.
SpyFu
SpyFu‘s low subscription prices and free add-on features appear to make this SEO tool attractive for younger companies. Its featureset isn’t as rich as other tools on this list, however, making its primary draw the ability to track your competitors’ PPC spend. In other words, it’s best used as a PPC tool that happens to have some SEO functionality, as opposed to the entirely SEO-focused tools elsewhere on this list.
Price: $39/month per user
Top Feature: Competitive Intel
Best for: PPC focused marketers who need a basic SEO tool.
Conclusion
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