Google Analytics is a free, powerful tool for measuring and analyzing your website’s traffic. It’s an essential part of any SEO strategy, as it can help you identify what content is performing well (and what isn’t), where your visitors are coming from, and how much time they spend on your site.
This guide will show you how to get the most out of Google Analytics by setting up goals, tracking conversions and events, understanding average time on page and bounce rate, using event tracking to measure engagement with specific pages or features of your site like product pages or login forms, and more.
Table of Contents
Seo Tools Google Analytics
1. Track visitor demographics and interests
It’s important to know where your site visitors are coming from. That way you can concentrate ads in certain areas, or personalize your content to suit your visitors. It’s not just location, either. Keeping an eye on age, location, gender, interests, and more, will let you build a detailed customer persona to market to.
Google Analytics allows you to generate interests and demographic reports. Just head to the account and property where you want to generate reports, click property settings, and under advertising features, set enable demographics and interests reports to on. Then save it.
2. Analyze landing page traffic
Head to the landing pages section, under behavior. Here you’ll find a list of your top-performing pages. Analyzing your best-performing pages gives you an insight into what content is popular and engaging for your audience, as well as which pieces of content could use updating.
You can sort landing page data by clicks, impressions, average position – and even all three. This is a great opportunity to discover low-hanging fruit that just needs a little attention to improve.
3. Google AMP tracking
Google AMP (accelerated mobile pages) offers a powerful browsing experience for those visiting your site on mobile. You can analyze the user interactions on your AMP pages. To do this you’ll need to add Google Analytics tracking. This can be done manually, so it’s best to let someone with coding experience take over.
Once you’ve got the code all set up, you can find the AMP data by going to behavior » site content » all pages. Then type “/amp” into the search bar above the table to generate the traffic reports for your AMP pages only.
4. Install a tracking code on your website
When you first create a Google Analytics account, it should give you a tracking code. It looks something like this:
You can then install this on every page of your website, whether it’s hosted on WordPress or custom built. The tracking code gathers information about each user every time they visit your site.
This is also how Google Analytics gathers all of its data about your site, which is what you see when you open up your Google Analytics dashboard.
5. Create SEO-related goals in Google Analytics
Once you’ve added your tracking code, you can create goals in your Google Analytics account. Conversion goals allow you to set targets for the number of people visiting your site vs those that actually buy something.
You can set up conversion goals by clicking admin » goals » new goal. Conversion goals not only track when someone views the page, but when they actively engage with it – such as filling out a form or buying a product. By setting these goals, you can check how much organic traffic a page gets and how many leads came from those visitors.
6. Track visitor conversion rates
Leading on from above, Google Analytics’ goals tool isn’t the only place where you can view conversion rates. You can get an overview of conversion rates on desktop compared to mobile.
First head to audience, then click overview. From here you can look at conversions. It will also show you the average bounce rate, and how long users spend on each page depending on the device they are using.
7. Make an SEO dashboard
Did you know you can customize your data from Google Analytics on your dashboard? You can tailor it to your business, and what you first want to see as soon as you open the platform. SEO dashboards lay out the data in a simple, easy-to-view format.
Dashboards allow you to (unsurprisingly) view your Google Analytics data in a dashboard format. For those who like to digest information visually, with graphics and images, an SEO dashboard may be the best option.
8. Track visitor bounce rates
When a user clicks onto your site, if they don’t immediately find what they’re looking for or aren’t engaged with your site content, they may click off. This is known as ‘bouncing’. All websites will have some visitors that bounce, but it’s important to keep the amount that do as low as possible.
There are a number of reasons your site can experience high bounce rates, such as slow loading times, poor landing page content, or frustrating UI (user interface) and UX (user experience). You can find user bounce rates under audience » overview.
If you notice people are clicking through but quickly leaving, it might be a lack of engaging content. To create meaningful, valuable content it may be worth getting in touch with us here at Accelerate Agency. We can help with content marketing, generating SEO-focused content targeting the right audience at the right time.
9. Set up alerts for 404 pages
We’re all familiar with the “404 — Page Not Found” error. It can be inevitable on large sites, so it’s worth monitoring. You can easily do this through Google Analytics.
To start, ensure that all your 404 pages have a unified page title such as “404 — not found” or “Page not found.” Then, do not redirect them – the URL should stay the same.
Enter your page title for 404 pages, starting low and working your way up. Remember, some 404s are inevitable because of typos, so this number should be high enough to rule those out.
You now have everything you need for proper 404 alerts and monitoring. Once you’ve found the 404s you then need to work on what’s causing it. This could be a typo issue as mentioned, or an internal or external link directing to the URL.
10. Improve SEO on the highest converting pages
Google Analytics SEO tools allow you to gain a deep insight into how customers reach your pages. One way to improve SEO is to view your highest converting pages and optimize them even more. This can also mean including more keywords, and CTA (call to action) pointers to encourage them to finally make a purchase. Hiring experienced third parties like Accelerate Agency can be a great way to quickly improve a lot of your content.
You can find your highest converting pages through your SEO dashboard. From here you can analyze them and use Google’s Keyword Planner tool to look for suitable keywords that you might not have covered. By making sure you’re incorporating all the top keywords, you increase your chances of visitors finding your site when they look for them.
best seo analytics tools
- Ahrefs
Founded in 2011 by Dmitry Gerasimenko, Ahrefs is an all-in-one SEO tool to perform the following functions:
- Site Audit: The Site Audit functionality allows you to explore those reasons that lower your website’s ranking. A Site Audit sneaks into all web pages to calculate the overall health score of your website.
- Site Explorer: It conducts all the duties of a competitive research tool; organic traffic research, backlink checker, and paid traffic research.
- Keywords Research: This important interface is used to determine what customers are exactly looking for.
- Content Explorer: It combines premium operators to build trustworthy relationships, explore the right timeliness, check low competitive topics and partnership opportunities.
- Rank Tracker: It constantly checks your website ranking and performance against your market players to deliver reports regularly.
Besides, Ahrefs offers free tools as well. You can use Webmaster tools, backlink checkers, broken link checkers, YouTube keywords, and so many other features without getting a subscription. Top leading companies, for example, Adobe, eBay, Expedia, Facebook, HuffPost, Netflix, Pinterest, Tripadvisor, Shopify, Uber, and SurveyMonkey are using Ahrefs. The list shows that Ahrefs is already popular in the Digital Marketing industry.
Ahrefs Pricing Model
There are four pricing options for Ahrefs: Lite, Standard, Advanced, and Agency. You can check their features here.
Visit Ahrefs to find out more about this Website SEO Analysis Tool.
- SEMrush
Founded in 2008, SEMrush is widely used by the world’s leading brands, including Walmart, Amazon, Nike, Booking.com, Boohoo, BNP Paribas, HP, Skyscanner, P&G, Quora, Forbes, Decathlon, Deloitte, IBM, Tesla, and Vodafone. The success of SEMrush doesn’t end here. Currently, it has 20,000+ partners and 7,000,000+ active users. Till now, the SEMrush company has already received 14 recognition awards as the best SEO software suite.
SEMrush is a software company that has designed an SEO toolkit. By having this SEO toolkit, you can grow organically and experience a 10x increase in revenue.
The top features of the SEO toolkit are as follows:
SEO: It lets you unveil millions of keywords, including both national and local. SEMrush SEO toolkit empowers website creators to examine the backlink profile of any domain. You can execute SEO Audits and track SERP (Search Engine Research Pages) visibility daily.
Content Marketing: This feature of SEMrush avoids the need for expert knowledge and professionals. It brings valuable topics to improve traffic and notifies you about SEO-friendly content. It has an SEO writing assistant to examine the readability, originality, tone-of-voice of your content in real-time.
Market Research: The competitive research toolkit of SEMrush enables you to find niche players, game changers, and competitive leaders. You can analyze the traffic of any domain, explore the promotion tactics of your competitors and find tips to boost market share.
Advertising: This toolkit helps you to increase your traffic through advertisement by investing only a minimal amount. You can identify the target audience according to gender, age, and interest, permitting you to uncover the actual concentration of the audience.
Social Media: With the Social Media toolkit, you can fix those ads that don’t increase revenues. You can analyze, schedule, and post on social media. You can also track the performance of all posts and identify errors with them.
SEMrush Pricing Model
SEMrush offers three pricing plans; Pro, Guru, Business. However, users can create a custom flexible plan according to their specific requirements.
Visit SEMrush to explore more about the SEO toolkit.
- Google Search Console
Previously known as Google Webmaster Tools, Google Search Console is a web service owned by Google that allows you to shine like a pro. If you’re a newbie, developer, SEO expert, businessman, or Marketer, the Search Console tool is a free Search Analytics software that teaches you about Website SEO Analysis tools and interfaces.
Users can improve the performance of a website on a Google search by measuring the site’s search traffic, analyzing impressions, clicks, positions, and fixing issues. No prior knowledge of code is required to use the tool. With Google Console, webmasters can resolve common queries and bring an audience to their site. Whenever a Console monitors issues on your web pages, it alerts you instantly. It helps you to identify URLs affected by those issues and lets you resolve them quickly.
Google Search Console
Google Search Console can be helpful to optimize website elements for instance:
Keywords Rank: Identify the keywords for which your website is currently ranking.
Crawler Errors: The error occurs when a search engine tries to reach out to the web pages of your website but fails. Google Search Console helps in debugging Crawl errors.
Analytics and Metric: Google Search Console has features to measure website main metrics. Website metrics helps in measuring website overall performance in term of clicks, impression, the average click-through rate(CTR), and average position in SERP.
Indexing: Google indexing is required for all web pages of your website to be reachable for crawlers. With Google Search Console you can check the Google Index of your website.
Google Console has helped Saramin, StyleCraze, Monster India, Jobrapido, ZipRecruiter, Eventbrite, and Rakuten companies. All these companies have seen better performance in terms of organic traffic and high ranking.
Google Search Console Pricing Model
The Google Search Console is available to users free of cost to all users having an active Google account.
Check Google Search Console now, and see how you can improve the visibility of your website.
- Google Analytics
Google Analytics is an SEO analytics tool that can help the user to recognize the pattern of how visitors are indulging with the website, identifying the trends. Queries can be executed in Google Analytics to get a better insight in order to find the scope of improvement required.
Google Analytics has free as well as paid versions.
SEO Analytics tool Google analytics
The top 3 features of Google Analytics are as follows:
Campaign Measurement: Traffic
Adding parameters to your URLs help in tracking the traffic through the campaign.
Conversion rate and User Activity:
Google Analytics Goal feature help in tracking the most significant matric i.e conversion metric.
Audience Overview Report:
The audience report gives a colorful picture of your data in the form of line graphs and pie charts. It provides you insights into the characteristics of users based on various metrics.
You can check out the official website of Google Analytics here.
- Moz Pro
Moz Pro started its journey as a Website SEO Analysis tool in 2004 as a blog. Rand Fishkin and Gillian Muessig designed this blog for SEO experts. Different experts visited this platform to share their ideas and research work. Over time, the blog took the shape of a small consulting firm and allowed founders to design a few SEO tools. And now, you can solve any SEO task through Moz Pro.
Moz Pro homepage
The all-in-one SEO toolkit has six features:
Keyword Research: Moz Pro has been working since 2004 to collect a list of the most comprehensive keyword tools. The bucket of this right keyword tool empowers users to rank their website effectively and target the right audience in less time.
Rank Tracking: The more you use the right keywords, the more right tracking you’ll achieve. With Moz Pro, you can monitor which keywords are ranking your website up and which are dropping the site’s performance. You can also analyze competitors’ strategies and investigate chances to fill keyword gaps.
Site Crawl: The best way to boost the traffic of a website is to perform website crawling and auditing. Site Crawl features of Moz Pro monitor the health of a website, for instance, broken links, missing headings, title tags, and more. You can find and fix errors to receive exceptional traffic and peerless ranking.
On-page Optimization: Moz Pro solution lets you identify customer needs. Thus, you put only those research materials that meet precisely. All in all, it drives more traffic, augments the audience, and boosts ranking.
Link Research: Webmasters can escalate a quality link profile to acquire recognition and adhesion. You can also gain trusted links from industry and competitors through this feature.
Custom Reports: Moz Pro delivers you custom reports about your efforts, improvement, and prior activities. You can share this report with your clients, team, and board of directors to attain constructive feedback and to achieve positive results in your efforts.
Zillow, Trivago, Razorfish, Alaska, Aaron’s, and 99designs are the top-notch users of Moz Pro.
Moz Pro Pricing Model
Standard, Medium, Large, and Premium are pricing options of Moz Pro. You can use a free 30-day trial version to understand Moz Pro features.
Try Moz Pro right now and acquire transparency for your business.
- KW Finder
Like the other SEO Analysis tools, KW Finder has everything you’ll need to start your ranking journey. But unlike other Website SEO Analysis tools, KW finder has an easy-to-use interface and intuitive features. It is already trusted by world-class companies, among which Adidas, RetailMeNot, Alexa, Airbnb, and Skyscanner are common.
KW Finder Homepage
KW Finder is a notable and cost-effective research tool that allows companies and brands to find long-tail keywords with low SEO difficulty. Thereby, use the KW Finder SEO tool if you are a beginner and want to probe Website SEO Analytics.
The major drawback of KW Finder is that it doesn’t contain an all-in-one SEO software suite, like its competitors. Conversely, it is an affordable and user-friendly tool that allows you to:
- Search for long-tail keywords.
- Find local and national keywords.
- Search for long-tail keywords used by your competitors.
- Pull out the right list of keywords.
- Remove unprofitable keywords.
- Shape keywords by list.
KW Finder Pricing Model
There are three pricing plans of KW Finder: Basic, Premium, and Agency. You can check budget ranges here or get a 10-day free trial by creating an account at Mangools, which has designed KW Finder, SERPChecker (SERP Analysis), SERPWatcher (Rank Tracking), LinkMiner (Backlink Analysis), and SiteProfiler (SEO Metrics and Insights).
- Ubersuggest
Ubersuggest is a free keyword-finding tool created by Neil Patel that helps you identify keywords as well as the search intent behind them by displaying the top-ranked SERPs. With hundreds of ideas from our free fantastic keyword tool, you can identify the ideal terms to employ on your website, from short to long-tail phrases.
Website SEO Analysis Tool: Ubersuggest
Keyword volume, competition, CPC, and seasonal trends are among the metrics Ubersuggest offers in its reports. This tool can help you decide if a keyword is worth targeting and how competitive it is for both organic SEO and paid PPC.
You can check out the official website of Ubersuggest here.
- Answer The Public
You may quickly identify themes to write about for your blog using free SEO tools like Answer The Public. This tool can be used to build articles around specific keywords in order to improve my online ranking. Assume you’re in the fitness industry. This free SEO tool may be used to build content around keywords such as fitness, yoga, jogging, Crossfit, and exercise, and it can be used to cover the entire spectrum.
SEO tool: Answer The Public
It’s fantastic for discovering featured snippet chances. If you engage a freelancer to write content for you, all you have to do is download and send them this list. It would take you only five minutes, making it one of the most expedient ways to generate SEO subjects for new websites.
You can check out the official website of Answer The Public here.
- Spyfu
While SpyFu’s subscription version is fantastic, several of the experts praised its free features. If you’re just getting started, you can simply progress to the paid features as your business grows. You can quickly see how many times a keyword is searched each month and determine how challenging it is to rank for that keyword. You may also look into your competitors’ keywords to see which ones they employ.
SEO tool: SpyFu
You can also use Google Ads to search your competitor’s or your own website to see how many organic keywords they have, how many monthly clicks they get, who their paid and organic competitors are, and what Google Ads campaigns they’re running. It’s one of the most in-depth Website SEO Analysis tools available.
You can check out the official website of SpyFu here.
- Woorank
Woorank, a leading Website SEO analysis tool, provides both free and paid alternatives for tracking and reporting marketing data. You can enter in your competitors’ names to see the keywords they’re after so you can target the same ones. To optimize for consumers and search engines in the best way possible, try to learn how keywords perform over time.
SEO Tool: Woorank
The most crucial aspect is to recognize what your website is missing in terms of both technical and content. Woorank can assist you with identifying duplicate content, downtime, and security issues, as well as providing recommendations for how to resolve them.
Conclusion
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