A backlink check is one of the most important things you can do to make sure that your website is performing as well as it possibly can. In this guide, we’ll walk you through everything you need to know to perform an effective backlink check on a website and get the most out of the process.
First off, what exactly is a backlink check? A backlink check is a way of examining where your website is getting its traffic from. It’s essentially an audit of your site’s external links—that is, links from other sites leading back to yours. The more external links there are pointing to your site and directing traffic toward it, the more popular your site will look to search engines like Google and Bing.
The goal here isn’t necessarily to have thousands upon thousands of external links pointing at your site—that may be overkill and could actually hurt your SEO ranking since Google has been known to penalize sites with excessive amounts of incoming links from low-quality sources. Rather, focus on having quality content with relevant keywords that people want to link back to so that other sites will naturally want to include links within their own content about topics related to yours (or even just mentioning yours by name).
small seo tools backlink check
Backlinks, along with content, make up the most important factors that influence how well your webpages perform in search engine results pages (SERPs).
If that tells you anything, it should be that backlinks are super-important and should be treated so.
Treating your site’s backlinks with the utmost importance they deserve starts with having an idea of what your backlink profile looks like. Put differently, you would have to analyze your backlinks to know where you are and the next level to which you should take it.
And that’s where a free backlinks checker tool comes in.
ABOUT BACKLINK CHECKER BY SMALL SEO TOOLS
Our free backlinks tool is for carrying out a thorough analysis of the backlinks of your website.
Although developed by Small SEO Tools (SST), this free backlink analyzer is fully integrated with Ahrefs’ engine to pull and display a detailed backlink report for any active website or web page.
With this tool, you’ll be able to:
Discover and track where your backlinks are coming from
Perform a backlink analysis and audit for any site
Research your best performing content
See which keywords or pages are bringing you the most links
Find your competitors’ most valuable backlinks and examine their backlink profile to spot patterns and possible link building opportunities.
What specific metrics can you dig using this tool?
Well, since backlink analysis is integrated with Ahrefs to deliver the best results, the tool does more than just showing you a list of your site’s backlinks.
It shows you the URL of the particular web page that is linking back to your website.
It shows you the exact anchor text used in the link back.
It shows you the Ahref Domain Rating of the domain linking back to your site.
It shows you the Link Type (that is, whether it is Nofollow or Follow).
It shows you an option to check the Ahrefs URL Rating of the website that is linking back.
But that’s not all. To help you further, our free backlink tool shows you some more relevant metrics including:
Ahref rank of your site
Ahrefs DR score of your site (Domain Rating)
The total number of backlinks to your site
The total number of referring domains to your site
Organic keywords
Organic traffic
The number of Dofollow links on your site
The number of Nofollow links on your site
The total number of referring IP’s
And guess what: you get ALL of these for FREE.
The initial report generated with Backlink Checker is often limited to the top 100 backlinks pointing to your domain — where it shows one link per domain — but you can click further to view all links.
HOW TO USE OUR FREE BACKLINKS CHECKER TOOL
Our tool is remarkably easy to use. You don’t need to be a techie or an expert in SEO to use it. In fact, it takes just three simple steps:
Step #1: Get on this page (https://smallseotools.com/backlink-checker/) where you are now already.
Step #2: In the space provided, enter your URL. This can be the main domain pointing to the site’s homepage or the URL of a particular page like a product page or blog post URL. You can choose whether the tool should show external links pointing to all pages on the domain or to that single page owning the URL you entered.
Step #3: Click on the “Check Backlink” button. Your specific request may require that you complete a CAPTCHA. If so, go ahead with it. Once you’ve completed the three steps above, the tool will show you the results immediately — with all the metrics discussed in the section above. You can download the report if you want.
Most other backlink checkers only show you a few results (say 10) per page. But our link checker can show you the top 100 backlinks to a single URL. And you have the option to view more.
Like stated earlier, our tool NOT ONLY show you backlinks. It also collects and displays other vital metrics as we’ve shown you in the section above.
WHAT TO DO WITH THE INFORMATION
So after getting all these backlink details, what should you do with those?
Here are the top five ideas:
Search Engine Optimization: Improving your SEO is probably the most profitable thing you can do with backlinks. The information our online backlink tool provides you with will help you see how to best improve your backlink profile for higher search rankings and increased search traffic.
Lost Link Recovery: With the information our tool provides, you can find and take back lost links. Take a look at 404 pages that contain inbound links. Using a 301 redirect will help ensure that your site visitors and search engine spiders are directed to the right page.
Competitor Backlink Audit: Analyze the link profile of your competitors and look for opportunities that can help improve your own link building and search performance. Whenever you perform a competitor backlink check or audit, you must also check the inbound links that are pointing to top ranking pages so you wouldn’t miss out on important link opportunities.
Building Relationships: Follow up on people linking to your sites to build even more beneficial relationships. You can also use this tool to find trustworthy influencers that are related to your business and who have established page authority. They can help you reach your target audience and earn you a valuable link in the process. Use this tool to see who they’re linking to or who’s linking to them. Reach out and discuss possible ways of getting a link or two from them based on the information our tool presents.
Build Better Backlink Profile: This website link checker lets you see the quality of sites linking back to your sites. You can decide to weed out the low-quality sites while concentrating on the credible ones.
You’ll also be able to identify which link building areas (blog comments, social bookmarking, guest blogs, etc.) are most effective for your website. All of this help you build higher quality link profile.
WHY ARE BACKLINKS IMPORTANT IN SEO?
Backlinks are links on other websites, pointing to your website. It’s also referred to as inbound links or incoming links.
Typically, the more backlinks a website has, the better the website will perform on search engine results pages. Also, the higher the quality of your backlinks, the higher your chances of ranking higher.
How? Google and some other search engines perceive each backlink as a type of recommendation. So the higher the number of backlinks (and their quality) pointing to your website, the more trusted the search engines will deem your site to be. And ultimately, the better your rankings.
So when building backlinks, don’t focus only on the quantity of links. Instead, go for QUALITY and RELEVANCE, too. Mostly target sites whose domain authority are equal to or higher than your site’s. (Use our free domain authority checker to test.)
If your site has lots of low-quality backlinks or spammy links, your SERPs rankings will suffer. In other words, it is better to have 10 natural, high-quality backlinks than to have 100 low-quality ones.
That’s why you need to use a backlink checker tool to monitor and check your site’s backlinks and their value.
Need help with other SEO tools? We also have Backlink Maker, Word Count Checker, and Website SEO Score Checker.
how to buy backlinks seo
Looking to buy quality backlinks for cheap?
It’s no secret that links are a major ranking factor for search engines. However, building high-quality links yourself can be expensive and time-consuming. Not to mention, it can be difficult to know if you’re doing things the right way.
A lot of people think that the only way to get good links is by doing all the work themselves. Especially new SEOs who are trying to impress their first client! But it certainly doesn’t have to be that way.
Procuring cheap, high-quality backlinks is an easy and affordable way to get the links you and your clients deserve, without the hassle of creating them yourself. We offer a variety of packages that fit any budget, and our team of experts follows industry best practices so you can be sure that you’re buying backlinks that are safe and effective.
Although not something talked about in a lot of big SEO publications, you can be rest assured knowing that buying high-quality backlinks is a normal process in link building strategies and common practice in an SEO campaign. Backlinks are a major ranking factor for search engines, after all.
This article will guide you through the link buying process, and address some common safety concerns when purchasing links from us, to show you that we care about you or your client’s reputation with Google and other search engines.
If you know what you’re doing and want to buy backlinks right away, click below to check out all of our high quality backlinks!Browse Our Backlinks (Trusted By Over 1,000 Brands)
Is it safe to buy backlinks?
Purchasing links can be completely safe when you buy backlinks from an SEO agency that follows industry best practices. The way that we run our networks and link building services ensures the maximum amount of privacy and safety possible.
While it’s true that buying backlinks breaks Google’s TOS, and is therefore considered a black hat activity, it’s incredibly difficult for Google and other search engines to prove without a doubt that someone is buying backlinks – unless the link building service provider is naïve or desperate enough to freely and publicly show lists of the sites they are selling links on (which we do not).
It can also be unsafe to buy low quality links (spam), from PBN link vendors who have no business being in the PBN business in the first place (footprint issues), or don’t know how to build links for SEO, and from link vendors who are selling links to spammy client sites from their networks (e.g. link schemes).
We do not sell anything close to resembling spam links, our PBN division is headed by Nick Altimore who has built a solid reputation for himself in the community, and we vet every client’s site before we link to them.
Which backlinks are safe?
People who are new to SEO tend to believe that, if you want to reduce risk as much as possible, you should only look for “white hat” backlink sources. This basically means the backlinks are created without the use of manipulative or sneaky methods that may harm your site’s rankings if detected.
Some examples of these white hat backlinks include citations, forum profiles, social media links, blog comments, and Web 2.0s. Niche directory links, such as from commerce-related sites, are included as well because they’re viewed as being natural for websites to receive.
But as we’ve previously stated, the notion that only white hat backlinks are safe and effective is a general misconception about link building that may limit site owners from achieving their true potential in the SERPs.
A good rule of thumb is that backlinks are safe if they come from trustworthy, natural websites and if they are deployed in intelligent and natural ways.
Some backlinks might come from sources that don’t seem to have a natural purpose, other than to manipulate search engines, but there are other factors surrounding the creation of these backlinks which experienced link building specialists, like ourselves, know and understand how to use to our clients’ advantage.
High quality backlinks come from high quality sources and are used in intelligent and natural ways. You can learn more in our article on what makes a quality backlink.
Having said that, you can be sure of the safety when you buy backlinks on our end. We’ve taken our processes a step further to help protect our clients, by providing them with as much information as possible when using our tools.
Our SEO Blog features many informative posts and high quality content covering most of our products, services, and other advanced SEO topics.
What else can I do to ensure safe link building?
On each product page for the different types of links we sell, you will find a safety key near the top of the page that looks like this:
If you are unsure about a product or don’t have much link building experience with it, make sure to read this section as it will provide you with valuable information on how to use the product, its ‘hat’ rating (black hat, white hat, or gray hat), and any things you should do before using it to stay safe.
When you buy backlinks, you should also be sure to maintain a diverse link profile as well as try to emulate natural link velocity.
What is link diversity?
Backlink diversification is the idea that you will improve your site’s ranking by building links to your site using different anchor text and from different referring domains. It’s a very natural philosophy to link building that follows best practices and reduces the overall risk of penalties.
For example, building many links containing too many similar keywords (i.e. keyword stuffing) can look unnatural to Google.
Also, as we mentioned earlier, receiving too many low-quality links from a few spammy networks is an obvious sign that you’re probably not practicing link diversity (even if it’s not your fault).
Basically, having too many identical types of sites (or types of backlinks) pointing to your targets can trigger an unnatural link warning to search engine algorithms (which are always getting smarter). Even having too many do-follow links relative to no-follow links can be a bad thing.
As another example, take one of the most powerful types of backlinks we offer: PBN links. These backlinks have a very specific footprint — being a contextual homepage link on a dedicated web blog. If you are only using PBN links, then you can expect to draw negative attention from web crawlers pretty quickly!
Having said that, it’s still possible to rank websites by emphasizing just one or a few types of backlinks (e.g. guest posts, social signals, and PBN links), but just because you may see positive traction in the SERPs doesn’t mean this strategy should be mistaken for a best practice.
In our opinion, best practices always lead to long-term success and not just short-term gains.
Lastly, another way to look at link diversity is that it’s like the engine oil that keeps your automobile running smoothly for a long time. Link diversity is essentially a strategy of using different backlink types with the goal of establishing a random footprint that Google algorithms are not able to easily track and penalize.
What is natural link velocity?
Another logical concern regarding link building is how many links per month is considered safe or best practice? This is because it’s an established fact in the SEO industry that there’s a positive correlation between a site’s quantity of inbound links and its organic search traffic (or performance in the SERPs).
Is adding more backlinks always a good thing? It’s a highly debated topic in the industry and can be a complicated issue for some (especially if you’re new to the link building process).
Basically speaking, the concept of link velocity refers to the speed of backlink growth for a page or domain. It’s the rate at which other referring domains / linking pages are pointing to your target(s).
Even though it’s proven that more backlinks leads to more organic traffic, not all backlinks are created equal, and sometimes this relationship does not hold true for some websites. In other words, quality is always more important than quantity.
In reality, nobody actually knows the optimal rate of backlink growth, which is why we prefer to keep it simple by following natural backlinking patterns that mimic the natural growth of real websites. Why? Because it makes sense and increases the longevity of the target site.
A natural growth pattern looks like a steadily increasing curve over a long period of time (i.e. avoiding unnatural-looking spikes). That’s what we prefer to see on our sites.
We also take into consideration the composition of backlinks types, including when and how many to use of each depending on the project.
If you aren’t familiar with these concepts, be sure to read our articles on link diversity and building healthy link profiles for more insight into these safe and effective best practices.
If you ever need any additional help or clarification, please feel free to contact us any time.Never Worry About Backlinks Again (Managed Link Building)
Why should I buy links from you instead of a competitor?
If you have ever tried buying backlinks, then you know by now that finding a solid provider for paid links can be difficult. We think our link building services stand out from other websites for the following reasons.
We value your safety.
Like previously mentioned above, we follow industry best practices and take every precaution necessary to ensure the safety and longevity of our networks and services as well as your sites’ continued dominance in the search engines without a Google penalty. We won’t build links or perform any activities on your sites that we wouldn’t do on our own assets.
Quality is paramount.
We are not interested in selling links of low-quality that don’t help our clients improve their search engine rankings because that would give us a bad reputation. We are SEOs first and foremost – we love what we do, we’re good at it, and we love quality links. So now we’re passing on our experience to clients by helping them buy high quality backlinks that complement their SEO strategy.
We stand by our products and brand.
Unlike many vendors that pop up overnight with faceless brands and shoddy products, we are in this for the long haul – we have staked our reputation as link builders on our links and other services, and we stand by their quality and effectiveness. All of our SEO efforts are geared towards delivering quality.
All Backlinks and Products are White Label.
That’s right – all of our products are white label (unbranded) making them perfect for agencies and resellers. We love to build backlinks for the SEO world. Read more about white label link building.
Prices you can afford.
Our paid links are some of the cheapest you’ll find anywhere! More on this in the next section.
I need to buy cheap backlinks! How much do your links cost?
We offer a wide variety of quality backlinks for different purposes, situations, and budgets.
Here are some of our popular backlink types:
- High Authority Do Follow Links
- Guest Posts
- Diversity Links (complex, white-hat, high DA)
- Bulk Backlinks
- Niche Edits
- Pillow Links (foundational backlinks to establish, insulate, and protect)
- Social Profiles
- Citations
- PBN Links
Contextual links, dofollow links, natural backlinks, social media links, casino, and adult backlinks. You name it, we probably sell it! And we lower your overall backlinks cost by offering powerful bulk product packs as well. And remember, all of our backlinks are white-label and ready for you to use however you wish!
Our services page is your link building portal to all our backlinks and their respective product pages. When you visit a product page, you’ll see the pricing information near the end which will look something like this:
Here’s an example of one of our bulk pillow links packs. You can see that for a pack of 30 links, $69 is quite cheap. However this is just one type of link that we sell, and prices may be higher to buy links with more power behind them:
If you aren’t experienced with link building or link buying, you might think that this example is quite expensive. However, these outbound links pack a serious punch and are a major tool for pushing pages to the top of the Google SERP (Search Engine Results Page) and the search results of other search engines like Bing.
For the quality that we provide, our paid links are some of the cheapest on the market with many clients reselling them for 2x their cost or more.
How do I buy quality backlinks?
Backlink buying shouldn’t be a hassle, so we’ve made the link buying process as easy as possible for you to buy quality backlinks cheaply and efficiently.
Some of our link building services will require you to submit a quick application like our Managed Link Building Program:
However, it’s much easier to buy most of our links.
When you click the Order Now button on any product page, you will be directed to our Client Portal. From there, you will give us some basic information we need for building your links as well as submit your payment:
To save time, you can also make orders directly from our client portal instead of visiting the individual product pages again. Just click Clients at the top-right of our menu and log in!
Before you go
Buying backlinks is a smart and effective use of your resources as a digital marketing professional, website owner, small business, or online entrepreneur. Despite what you may have read about how buying links is a form of black hat SEO, the reality is the digital marketing industry and countless businesses around the world depend on link building specialists for buying links. You can say it makes the SEO world go ’round.
Remember, our commitment is to high-quality backlinks and nothing else. No junk or spam. We use industry best practices and intelligent link building techniques which are safe and effective. We don’t experiment on our clients’ sites and don’t perform services that we wouldn’t feel safe doing to our own assets. We care about delivering quality services in order to enrich our community, and we explain our offerings in detail via our product/services pages and SEO Blog to provide transparency and build trust with our clients.
So whether you’re trying to establish some high authority sites, target high-quality content, improve your client’s search engine ranking, increase website traffic, diversify your anchor text, or strengthen the link quality of a backlink profile — your link building process is made easier when you can buy links from a reliable vendor that understands your SEO needs.
Conclusion
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